Man­ag­ing an SEO com­pa­ny can be chal­leng­ing, espe­cial­ly if you have lim­it­ed to no pri­or expe­ri­ence in SEO and the online mar­ket­ing indus­try. Start-up mar­ket­ing agen­cies, in par­tic­u­lar, will find it dif­fi­cult to break into the indus­try if you do not know which parts of your busi­ness to focus on. What I want to do today is to give you a primer to help get your com­pa­ny up and run­ning.

Research About Your Industry and Your Market

Research­ing about your indus­try and your prospect mar­ket lets you know how you want to posi­tion your SEO busi­ness. This, in turn, will allow you to cre­ate a detailed plan of action, assign spe­cif­ic tasks to your peo­ple, and estab­lish your desired out­come and tar­get dates. It will also allow you to decide what tasks to do inter­nal­ly and what tasks to out­source to us. Know the lat­est about your indus­try to stay ahead of the com­pe­ti­tion. Start by read­ing the fol­low­ing pre­vi­ous blogs:

Establish Your Services – and Stick to It

Dur­ing the first cou­ple of years of your busi­ness, you should focus on build­ing your core ser­vices and estab­lish­ing your SEO com­pa­ny as the spe­cial­ist in your cho­sen niche. Which indus­try would you like to focus on, and how much do you know about their online audi­ence? Find out what online mar­ket­ing ser­vices they need the most, and where the undis­cov­ered oppor­tu­ni­ties lie. Once you’ve cho­sen your ser­vices, you can come up with a strat­e­gy for launch­ing and ful­fill­ing cam­paigns. Begin by read­ing the fol­low­ing guides and adjust as you go along:

Measure, Scale, Grow

Cre­at­ing a sys­tem that works is well and good, but you need to update your method­ol­o­gy in keep­ing with the chang­ing search engine algo­rithms and con­sumer demand. Estab­lish a sys­tem of mea­sur­ing your suc­cess, and keep on test­ing new method­olo­gies. Sched­ule meet­ings with clients and with your employ­ees to see what approach­es are work­ing, and which ones you should change. Below are some posts that will help you mea­sure and scale your process:

Once you’re con­fi­dent in your sys­tem, and you find that you have the resources, you can begin to grow your busi­ness. You’ll be able to add new pack­ages, or even spe­cial­ize in a new niche and widen your tar­get mar­ket and widen your tar­get mar­ket. Your skills at acquir­ing new and retain­ing exist­ing cus­tomers will be use­ful in ensur­ing con­sis­tent growth. Use the fol­low­ing as your guides for grow­ing your busi­ness:

Con­tact your account man­ag­er for more tips on man­ag­ing your SEO com­pa­ny and for assis­tance in any of your SEO process­es. If you’re not yet our part­ner, don’t for­get to sign up for free today. Our Part­ners get ded­i­cat­ed account man­agers to assist them scale their busi­ness. Vis­it our blog again for more updates and indus­try tips!