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Getting More Bookings Falls on the Right Hotel SEO Strategy
54,200+ hotel properties, 5 million guestrooms, 1.1 billion guests annually – these numbers prove how the hotel industry continues on an upward trend in the US. With the growth of the hotel industry, sticking to traditional marketing methods may only get hoteliers so far. A performance-driven hotel SEO strategy is a must.
✓ Optimized hotel websites can get over 50% of organic traffic
✓ 92% of users click at least once on search results appearing on the first page
✓ 60% of leisure travelers and 55% of business travelers use a search engine for their travel planning
✓ 65% of hotel revenue through direct bookings is based on SEO
The tourism market puts a premium on effective SEO, and it’s time hoteliers jump on the same boat.
Effective SEO That Puts Hotels in Front of Customers
Goal-oriented SEO Efforts for Hotels
We develop hotel SEO strategies that enrich brands online and help hoteliers drive more direct bookings to their website. Following the best SEO practice, we optimize websites with the goals of the business in mind – more direct bookings, more customers, or more ROI.
A Team Working Behind Every Campaign
Our team’s collaboration provides the foundation to launch effective SEO strategies for hotels. We have seasoned digital marketers, SEO specialists, designers, and content marketers working together on every campaign.
How We Drive SEO Success for Hotels
Optimizing hotel for websites is second nature to our team. We handle thousands of campaigns annually, and a significant fraction includes the hotel industry. With our expertise and technology, we’ve developed a strategy that involves rank building initiatives:
Everything starts with a thorough analysis of the hotel’s website. This helps our specialists determine areas for improvement and formulate the appropriate recommendations for better website performance. This analysis comes in a well-detailed, easy-to-understand SEO audit.
We optimize essential on-page elements – Meta Data, headers, image alt tags, content, page speed, and sitemap. Our team conducts monthly on-page hygiene to prevent issues that affect the overall performance of hotel websites and help boost visibility on search results.
Our off-page optimization is a combination of guaranteed DA link building, Google My Business setup and optimization, and citation building. We improve the online credibility of hotel websites to help them stay ahead of the local pack.
Analytics and Reporting
As Google qualified experts, we can understand website analytics at a glance and translate KPIs into a full SEO performance report. With Analytics integrated, we can provide actionable steps to help hotels improve their search results.
Providing the SEO Technology for Hotels
Our local SEO strategy for hotels and restaurants is half expertise and half technology. In every hotel SEO campaign, we provide website owners with progress visibility through our SEO software.
- Real-time updates and reporting via Google Analytics integration
- Quick access to hotel SEO campaigns
- Traffic performance and summary
- Keyword ranking metrics and monthly trends
Get Expert Insights and Digital Marketing Updates on the Hotel Industry
Discover how our SEO strategies help businesses achieve their online growth.
What Industries need SEO the most?
Every industry and business are similar and different in many ways. Hence, the similarities and differences of methods and approaches when doing SEO for businesses. As industrial SEO experts, we’d say that industries have 80% similar practices in search engine optimization and about 20% differences.
Hear It from Our Happy Clients!
“Thanks to your team for providing us with the SEO action plan! We couldn’t have done it without all your insights. Excited to see more of your work!”
I’m very happy with the work you guys did for the past months. I know we made the right choice by having you guys onboard!”
“What I like most about you guys is how great you explain things! Makes it easier to understand how your SEO strategies work!”