SEO for Plumbers: Optimize Your Online Visibility To Generate New Client Leads

SEOReseller specializes in developing SEO strategies to help plumbers build a strong online presence resulting in quality leads, phone calls, and appointments. 

How Can Plumbers Benefit From SEO? 

Ultimately, you’ve created your plumbing company’s website with one thing in mind: growing your business. To do this, plumbing companies need to implement a thorough SEO strategy that brings potential clients to your website and encourages them to use your services — not your competition’s.

When you choose to work with SEOReseller, here’s what you can expect:

More Qualified Leads

Our clients see a 67% increase in inquiries about their services. You’ll receive more inbound leads from clients who need a plumber.

Dominate Local Competition

An average of 59% increase in phone calls in less than five months. For this to happen, plumbing companies need to rank within the “Local Pack.” This is where 42% of people click when searching the internet for services.

More Qualified Leads

Our clients see a 67% increase in inquiries about their services. You’ll receive more inbound leads from clients who need a plumber.

An increase in revenue

Because of the dramatic exposure SEO gives plumbers, new business is bound to come in the door. When your exposure, phone calls, and leads skyrocket, so will your revenue.

Get a Free SEO Consultation and Start Increasing Your Sales

Why Is SEO Important for Plumbers?

There are over 280,000 plumbers, pipefitters, and steamfitters throughout the United States, and that number is on the rise.  

Knowing how competitive the market is, consider the following statistics:

In just one month there are 368,000 searches for “plumbers near me” 
40% of mobile searches are looking for local businesses
93% of customers will make a call to a plumber after they’ve done a search on the internet
50% of searches for local businesses are followed by a visit, phone call or another type of contact
78% of local searches on mobile devices lead to a purchase within 24 hours.

If you want to maintain a steady flow of new clients, your plumbing business must stand out above your competition online. 

How can you do that? 

A solid plumber SEO strategy. 

Why Invest in SEO Versus PPC?

Think of it like this:

Pay Per Click (PPC) marketing sounds great — you get instantaneous results, right? Not quite. With PPC marketing, you’re essentially renting your place online. None of the traffic you get is organic, meaning you won’t rank on search engines like Google. 

PPC can get quite costly. Depending on your location, you can expect to pay anywhere from $10 – $50 per click.
Search Engine Optimization (SEO), on the other hand, SEO may take a little longer to see results, but it affects your organic traffic which is more likely to influence search engines — and people searching for your services.

If you’re looking to gain high-quality leads, phone calls, and sales, SEOReseller’s strategies for plumbers can help improve your marketing dollars’ longevity.

Words From Our Happy Clients

SEOReseller Implements the Best SEO Strategies for Plumbers

Local SEO and Google My Business

You want to hone in on your presence in your community. Local SEO for plumbers does just that. When people need a plumber and search “plumbers near me,” local SEO strategies help your business show up in the top results.

Creating and integrating a Google My Business page is one of the most critical parts of local SEO. Your GMB profile provides all the information searchers need to learn about and contact your business. It provides the following information:

Your address, website, and contact information
Your office hours
The types of services you offer

As a plumbing business, you want to become part of the Google Local Pack. This is the beachfront property for businesses on the internet, including plumbers. 

On-Page SEO Optimization

The amount of valuable information you provide visitors on your website is another thing Google’s algorithm looks for. When crawling your site, Google bots look at the following: 

If your URL structure makes sense 
That your title tags and meta descriptions give readers accurate information
Making sure your headers include key topics
If the keywords you’re using address your key topics
Building authority through valuable external links

Let our team of SEO experts evaluate your current on-page SEO and identify the best plumbing SEO keywords to ensure that your website’s on-page SEO helps your business see traction and get results.

Website Content Development

Industry experts understand that without a quality content marketing strategy in place, the chances of ranking against plumbing companies who do an SEO strategy are slim to none. This is because Google, and other search engines, evaluate all of the content on your website to decide if it brings value to your readers.

If a search engine is crawling your website, what kind of content does it expect to see? 

Articles covering topics like: 

How Much Do Plumbers Charge Per Hour? 
When Should I Call A Plumber?
5 Common Plumbing Problems

Our SEO services for plumbers involve producing quality content on your website consistently. When you provide quality information to people searching for your services, they’re more likely to use you to help them with their plumbing problems. 

Optimal User Experience

Nothing drives users away from a website quicker than slow speeds and complicated pages. To keep internet users on your website, it needs to: 

Be mobile-friendly
Use simple, easy-to-navigate menus
Have a contact form that is easy to use 
Operate at an optimal site speed with no slow-loading pages
Get rid of any 404 errors — (missing pages)

SEOReseller’s SEO Services for Plumbers

The best SEO for plumbers involves developing an SEO roadmap for your website. Luckily, this is what we excel at. By combining rank-building initiatives, we help plumbers upscale their online traction to make it to — and stay on — the first page of search results. 

Our services include:

Performance audits
On-page and off-page SEO optimization
Google My Business setup and website integration
Researching the best plumbing SEO keywords
Content creation — blogs, landing pages, etc. 
Lead tracking and reporting

Keyword Research

Content Creation

Website Audit

Content Audit

On-page SEO

Off-page SEO

Technical SEO

Lead Tracking


SEO Reporting

SEO Dashboards

What Industries need SEO the most?

Every industry and business are similar and different in many ways. Hence, the similarities and differences of methods and approaches when doing SEO for businesses. As industrial SEO experts, we’d say that industries have 80% similar practices in search engine optimization and about 20% differences.

Frequently Asked Questions

To help you make the most-informed decision, here are common questions customers ask us.

Looking For Assistance Developing an SEO Strategy for Your Plumbing Business?

Let Us Help You Grow

We are ready to help your business not only get found online, but scale your business as fast you’d like us to. Contact us today for a free consultation!