SEO for Doctors: Optimize Your Online Visibility To Generate New Client Leads

SEOReseller specializes in developing SEO strategies to help doctors build a strong online presence that will result in quality leads, phone calls, and foot traffic.

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How Can Doctors Benefit From SEO?

Attracting patients who are in search of medical care is the goal of any doctor’s website. The key to online visibility is implementing an SEO strategy that ultimately increases patient leads for doctors.

When you work with us, here’s what you can expect:

Improved Visibility

Drastically boost your visibility on the web. Not only will your office populate in valuable searches, like “doctors near me,” but you’ll reach potential patients who are already online and looking for a new doctor.

To Outrank Local Competition

Ranking in the ‘Local Pack’ is where doctors need to be. When looking online for a local doctor, 42% of web users clicked the local pack. On average, doctors in the Local Pack get 59% more phone calls than other doctors in the area.

To See More Qualified Leads

Watch the inbound leads come pouring in. With our SEO strategies for doctors, clients get 67% more online form submissions.

An Increase in Revenue

SEO for doctors produces quality leads and generates more consultations — more patients equal more revenue.

Get a Free SEO Consultation and Start Increasing Your Sales

Why Is SEO Important for Doctors?

Research shows that 80% of people use the internet for healthcare-related searches, including looking for a new doctor.

Even though referrals play a significant part in acquiring new patients, doctors still require a strong online presence. This is because:

63% of respondents surveyed choose their healthcare provider based on online presence alone
77% of people aged 60 and over have used the internet for health-related questions in the past year
81% of patients will read online reviews of a doctor they’ve been referred to
45% of patients prefer to use the internet to request an appointment

All these statistics make one thing clear — your potential patients are already online, and you should be too.

Why Invest in SEO Versus PPC?

What makes an SEO strategy better than PPC (pay per click) marketing?

Pay Per Click marketing is not a long-term solution and it demands a lot of effort and time. And the worst part is that it won’t work if you aren’t always top of it, and at $10-$50 a click, doctors pay big money for this method.
Search Engine Optimization (SEO) does offer long-term results, however, and when done the right way, will generate patient leads for years to come. Reap the benefits of an investment that appreciates over time.

By investing in SEO for doctors you extend the life of your online marketing plan, which, in turn,  saves you money while delivering real results

Words From Our Happy Clients

SEOReseller Implements the Best SEO Strategies for Doctors

Local SEO and Google My Business

Most importantly, doctors need to reach potential patients within their neighborhood and surrounding communities. A solid Local SEO strategy will improve your online visibility which makes it easier for web users to find you. The number of Google ‘near me’ searches for doctors increase year over year, as web searchers turn to the internet to find doctors in their area. 

If your Google My Business (GMB) page isn’t strong, you don’t stand a chance of ranking in the Local Pack.

GMB provides all of the information about your practice that prospective patients would consider valuable, such as:

Hours
Phone number
Reviews
Services
Website; and Address

This pertinent information needs to be discoverable by both web users and search engine bots. A strong strategy for Local SEO for doctors will position your practice in a way that promises high visibility which will result in more patient leads.

On-Page SEO Optimization

Building content for your website is important, but only if it’s optimized for SEO and adds value to the reader. Search engine algorithms use web crawlers to decide if your content is valuable enough to rank on the first page of search results.

On top of that, their algorithm will examine the technical side of your website to make sure it’s logical, for example: 

How Much Is a Doctor Visit Without Insurance?
How Much Is a Doctor Visit Without Insurance?
What Kind of Doctor Do I Need?

An effective doctors website SEO strategy will deliver tangible results by building out high-quality content into your existing website.

Optimal User Experience

It’s simple. When internet users are having a poor experience with your site they’ll leave. To keep readers on your site for as long as possible, you need a strategy that:

Is mobile-friendly (79% of users will revisit or share a mobile site that’s user-friendly)
Offers easy-to-use menus
Has an optimized contact form
Has loading speeds without any lag (47% of users expect a 2 second load time)
Eliminates 404 errors 

SEOReseller’s SEO Services for Doctors

We’re not just any SEO company — we’re experts who have built a methodology that delivers the most effective results for doctors and other professionals.

We bring more than eight years of experience in digital marketing and we have the best minds for SEO working on every campaign, as well as a dedicated team that provides 24/5 support.

Our goal is to deliver not just organic traffic, but quality leads for doctors.

Our services include:

Website analysis and SEO audits
Competition analysis
On-page optimization and off-page optimization
Developing quality content for your site
Tracking your leads; and Analytics reporting
Keyword research 

Keyword Research

Content Creation

Website Audit

Content Audit

On-page SEO

Off-page SEO

Technical SEO

Lead Tracking

Conversion

SEO Reporting

SEO Dashboards

What Industries need SEO the most?

Every industry and business are similar and different in many ways. Hence, the similarities and differences of methods and approaches when doing SEO for businesses. As industrial SEO experts, we’d say that industries have 80% similar practices in search engine optimization and about 20% differences.

FAQs About SEO for doctors

To help you make the most-informed decision, here are common questions customers ask us.

Looking For Assistance Developing an SEO Strategy for Your Doctors?

Let Us Help You Grow

We are ready to help your business not only get found online, but scale your business as fast you’d like us to. Contact us today for a free consultation!