SEO for Doctors: Optimize Your Online Visibility To Generate New Client Leads

SEOReseller specializes in developing SEO strategies to help doctors build a strong online presence that will result in quality leads, phone calls, and foot traffic.

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How Can Doctors Benefit From SEO?

Attracting patients who are in search of medical care is the goal of any doctor’s website. The key to online visibility is implementing an SEO strategy that ultimately increases patient leads for doctors.

When you work with us, here’s what you can expect:

Improved Visibility

Drastically boost your visibility on the web. Not only will your office populate in valuable searches, like “doctors near me,” but you’ll reach potential patients who are already online and looking for a new doctor.

To Outrank Local Competition

Ranking in the ‘Local Pack’ is where doctors need to be. When looking online for a local doctor, 42% of web users clicked the local pack. On average, doctors in the Local Pack get 59% more phone calls than other doctors in the area.

To See More Qualified Leads

Watch the inbound leads come pouring in. With our SEO strategies for doctors, clients get 67% more online form submissions.

An Increase in Revenue

SEO for doctors produces quality leads and generates more consultations — more patients equal more revenue.

Get a Free SEO Consultation and Start Increasing Your Sales

Why Is SEO Important for Doctors?

Research shows that 80% of people use the internet for healthcare-related searches, including looking for a new doctor.

Even though referrals play a significant part in acquiring new patients, doctors still require a strong online presence. This is because:

63% of respondents surveyed choose their healthcare provider based on online presence alone

77% of people aged 60 and over have used the internet for health-related questions in the past year

81% of patients will read online reviews of a doctor they’ve been referred to

45% of patients prefer to use the internet to request an appointment

All these statistics make one thing clear — your potential patients are already online, and you should be too.

Why Invest in SEO Versus PPC?

What makes an SEO strategy better than PPC (pay per click) marketing?

Pay Per Click marketing is not a long-term solution and it demands a lot of effort and time. And the worst part is that it won’t work if you aren’t always top of it, and at $10-$50 a click, doctors pay big money for this method.

Search Engine Optimization (SEO) does offer long-term results, however, and when done the right way, will generate patient leads for years to come. Reap the benefits of an investment that appreciates over time.

By investing in SEO for doctors you extend the life of your online marketing plan, which, in turn, saves you money while delivering real results

Words From Our Happy Clients

Been working with SEOReseller for years and they’re consistent with delivering the best SEO work. They’ve mastered the art and science behind SEO. Thanks to them my website is performing at its best.

Rane

SEOReseller is truly one of the best companies that I’ve worked with, and I’ve been sending them work for more than 8 years. Truly admire their work ethic and professionalism.

Mark

What makes SEOReseller different from other SEO companies is the expertise and understanding of how they do SEO. My primary goal for SEO was to increase the customer base through our website and that’s what they did for us. The project managers and SEO team are very hands-on and proactive in conditioning our website to adapt to new SEO techniques.

Elie

SEOReseller Implements the Best SEO Strategies for Doctors

Local SEO and Google My Business

Most importantly, doctors need to reach potential patients within their neighborhood and surrounding communities. A solid Local SEO strategy will improve your online visibility which makes it easier for web users to find you. The number of Google ‘near me’ searches for doctors increase year over year, as web searchers turn to the internet to find doctors in their area.

If your Google My Business (GMB) page isn’t strong, you don’t stand a chance of ranking in the Local Pack.

GMB provides all of the information about your practice that prospective patients would consider valuable, such as:

Hours

Phone number

Reviews

Services

Website; and Address

This pertinent information needs to be discoverable by both web users and search engine bots. A strong strategy for Local SEO for doctors will position your practice in a way that promises high visibility which will result in more patient leads.

On-Page SEO Optimization

Building content for your website is important, but only if it’s optimized for SEO and adds value to the reader. Search engine algorithms use web crawlers to decide if your content is valuable enough to rank on the first page of search results.

On top of that, their algorithm will examine the technical side of your website to make sure it’s logical, for example:

How Much Is a Doctor Visit Without Insurance?

What Kind of Doctor Do I Need?

An effective doctors website SEO strategy will deliver tangible results by building out high-quality content into your existing website.

Optimal User Experience

It’s simple. When internet users are having a poor experience with your site they’ll leave. To keep readers on your site for as long as possible, you need a strategy that:

Is mobile-friendly (79% of users will revisit or share a mobile site that’s user-friendly)

Offers easy-to-use menus

Has an optimized contact form

Has loading speeds without any lag (47% of users expect a 2 second load time)

Eliminates 404 errors

SEOReseller’s SEO Services for Doctors

We’re not just any SEO company — we’re experts who have built a methodology that delivers the most effective results for doctors and other professionals.

We bring more than eight years of experience in digital marketing and we have the best minds for SEO working on every campaign, as well as a dedicated team that provides 24/5 support.

Our goal is to deliver not just organic traffic, but quality leads for doctors.

Our services include:

Website analysis and SEO audits

Competition analysis

On-page optimization and off-page optimization

Developing quality content for your site

Tracking your leads; and Analytics reporting

Keyword research

Keyword Research

Content Creation

Website Audit

Content Audit

On-page SEO

Off-page SEO

Backlink Strategy

Technical SEO

Lead Tracking

Conversion

SEO Reporting

SEO Dashboards

Start Your SEO Campaign

What Industries need SEO the most?

Every industry and business are similar and different in many ways. Hence, the similarities and differences of methods and approaches when doing SEO for businesses. As industrial SEO experts, we’d say that industries have 80% similar practices in search engine optimization and about 20% differences.

SEO Services for Small Businesses

SEO Services for Real Estate

SEO Services for Dentists

SEO Services for Lawyers

SEO Services for Hotels

SEO Services for Restaurants

SEO Services for Plastic Surgeons

SEO Services for Car Dealership

SEO Services for Franchises

SEO Services for Chiropractors

SEO Services for High Education

SEO Services for Auto Service

SEO Services for Accountants

SEO Services for Ecommerce Websites

SEO Services for Firms

SEO Services for Roofing

SEO Services for Plumbers

SEO Services for Therapist

SEO Services for Veterinary

SEO Services for Doctors

Talk to an SEO Consultant

FAQs About SEO for doctors

To help you make the most-informed decision, here are common questions customers ask us.

Can Physician SEO Help Doctors Find New Patients?

Definitely. Converting online leads to physical consultations is the number one goal of SEO for doctors.

We’ll target highly-relevant keywords for physician SEO and create content for your website that brings real value to your potential patients, which will help you show up organically in more searches.

How Much Does SEO for Doctors Cost?

After conducting a full site audit, our team will work with you to develop an SEO for doctors strategy that will deliver results specific to your desired outcome. The cost of this strategy will depend on what SEO path we choose together.

SEO for doctors can be tailored to your exact medical specialization and budget.

Let us conduct a free website audit, gather the information we need, and customize a plan that will deliver the results you want.

Is SEO a Good Investment for Doctors?

Doctors?
Investing in SEO for doctors gives you a competitive edge over other doctors in your area.

We consistently deliver the results doctors want to see from an SEO strategy, but we won’t ever suggest an SEO strategy if it won’t truly benefit your practice.

When we conduct a free website audit, we’ll have a better understanding of what type of physician SEO strategy will work for you, and what you can expect when you invest.

Do You Guarantee Results?

There are no guarantees with any digital marketing plan and you should be skeptical of any company that makes such promises.

But, our experience tells us that a solid SEO strategy can provide tangible results for doctors for many years to come.

How Long Will it Take to See Results When SEO Strategies Are Implemented?

Most often, results are evident in as little as 3-6 months. However, this depends on a few factors, such as:

-Your chosen physician SEO company
-The SEO strategy implemented by your competitors
-Your investment in your SEO strategy

SEO for doctors is a long-term strategy. It’s like building a strong foundation that can be expanded over time.

How Long Will We Need to Maintain an Investment in SEO?

SEO for doctors is an ongoing process — not a one-time strategy.

Our team customizes a workflow that gives doctors the SEO essentials that will:

-Rank their URLs
-Increase their digital footprint; and
-Drive more traffic

Using SEO best practices and trends for doctors our strategy positions you ahead of the competition every time.

Do Doctors Need Supplemental Content (Like a Blog) On Their Website?

Every professional should have supplemental content if they want to show up in web search results — including doctors.

Blogs bring value to readers by providing information about a topic of concern and increasing your website authority.

Choosing a doctor is a big decision, so by providing your potential patients with some background about your medical practice, you’re more likely to convert that web user into a patient.

Would SEO for Other Medical Facilities Utilize the Same Strategies as SEO for Doctors?

SEO strategies largely depend on your end goal and the nature of your business, and we will adjust our plan based on these factors.

Compared to other businesses, SEO for doctors will be somewhat different. Your potential patients are looking for a doctor they can trust for their ongoing healthcare, so their searches will reflect what it is they need from a new doctor.

We’ll create a custom roadmap that utilizes keywords that are specific to your practice, as well as content strategies that align with search engine best practices.

Some SEO strategies may be cross relevant, but our team knows the difference and will not only target the most relevant keywords to your practice, but they’ll create content that is directed toward the intent of the initial search.

Are SEO Strategies for Doctors Changing? If So, How?

Search engines are continually making changes to their algorithms, so our SEO strategies must remain fluid to keep up with these changes. This is the case for any profession, not just for doctors.

Our SEO specialists always keep an eye out for core updates to the various search engines and tailor strategies so that they remain relevant and effective.

Can You Help Our Website With Doctor-Relevant Link Building?

Having a backlink strategy is a must for any SEO campaign. Our team is adept at developing multi-pronged backlink strategies that boost both your local and national SEO and increase your overall search engine rankings.

Can You Help a Doctor With Multiple Locations?

Doctors with multiple locations need SEO more than ever. In addition to optimizing your local, regional, and national SEO strategies, we can put you at the forefront of internet searches that are related to your specific practice.

We’ll begin with a strategy to increase your physician SEO rankings at the local level for each office. Then, we’ll optimize or build out your site to include informative landing pages for each location that integrate Google My Business on every page.

We operate on complete transparency and clarity with every SEO campaign we manage.

Looking For Assistance Developing an SEO Strategy for Your Doctors?

Let Us Help You Grow

We are ready to help your business not only get found online, but scale your business as fast you’d like us to. Contact us today for a free consultation!