SEO for Veterinarians: Optimize Your Online Visibility To Generate New Client Leads

SEOReseller specializes in developing SEO strategies to help veterinarians build a strong online presence resulting in quality leads, phone calls, and appointments.

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How Can Veterinarians Benefit From SEO?

A thorough and properly implemented SEO strategy will allow veterinarians to engage with the highest number of potential clients — many of whom need the veterinarian services you offer right away.

When you choose to work with SEOReseller, you can expect the following results:

More Visibility

Your office will appear in more valuable searches, like when someone in your community searches “vets near me” and reach more customers looking for a veterinarian to help their furry family members.

More Valuable Leads

You’ll receive more inbound leads from interested pet owners. On average, our clients see a 67% increase in form submissions.

Surpass Local Competition

As a veterinarian, you want to rank in the ‘Local Pack.’ This is where 42% of internet users click when searching for services — When ranked here, businesses tend to see, on average, a 59% increase in phone calls in less than 5 months.

Increased Revenue

See increased revenue by increasing exposure, phone calls, and leads by implementing an SEO strategy.

Get a Free SEO Consultation and Start Increasing Your Sales

Why Is SEO Important for Veterinarians?

As a veterinarian, you want to be your community’s go-to business for all their furry friends’ healthcare needs. To do that you have to stay above the competition — which means optimizing your website.

Take a look at the following statistics about how the internet impacts the decisions of many people in need of services:

50% of all mobile searches are done in hopes of being able to find local results

“Near me” searches for veterinarians yield an average monthly search volume of 450,000

The top five results in a Google search get 68% of all clicks

To maintain a steady influx of new clients, your veterinarian practice must stand out online. To do that, your office needs a solid SEO marketing strategy.

Why Invest in SEO Versus PPC?

Here’s how we like to think about it.

Pay Per Click (PPC) marketing is a short -term solution that requires a lot of effort, time, and a high budget. Pay per click campaigns can range anywhere from $10 – $50 per click!

Search Engine Optimization (SEO),on the other hand, offers long-term results by generating leads for years — if it’s done the right way. Although the initial investment might seem higher, you’re saving money in the long-haul and getting better results.

Investing in an SEO digital marketing strategy for veterinarians will not only improve the longevity of your marketing dollars but provide you with more quality leads, phone calls, and appointments.

Words From Our Happy Clients

Been working with SEOReseller for years and they’re consistent with delivering the best SEO work. They’ve mastered the art and science behind SEO. Thanks to them my website is performing at its best.

Rane

SEOReseller is truly one of the best companies that I’ve worked with, and I’ve been sending them work for more than 8 years. Truly admire their work ethic and professionalism.

Mark

What makes SEOReseller different from other SEO companies is the expertise and understanding of how they do SEO. My primary goal for SEO was to increase the customer base through our website and that’s what they did for us. The project managers and SEO team are very hands-on and proactive in conditioning our website to adapt to new SEO techniques.

Elie

SEOReseller Implements the Best SEO Strategies for Veterinarians

Local SEO and Google My Business

Local SEO for vets focuses on your online presence within your community. People searching for “veterinarians in [city]” want to find the best veterinarian without wasting a lot of time. SEO strategies help your business show up in the top results — where the majority of internet users click to find the services they need.

In order to rank at the top, as part of the “Google Local Pack,” your practice will need to establish a Google My Business page — followed by integrating said GMB profile onto your website.

By creating a GMB profile, you are providing potential clients with information like your address, hours, services your practice offers, and reviews.

On-Page SEO Optimization

Google’s algorithm is continuously crawling your website. While crawling veterinarian websites, it evaluates the technical backend for things like:

In addition, their web crawlers examine the technical side of your website to make sure it makes sense, for example:

URL Structure — is it easy for search engines and searchers to understand what the page will be about?

Title Tag — does the title indicate what’s covered on the page?

Meta Description — this can affect the click-through rate. This is typically where searchers decide if the content is relevant to their searchr headers include key topics

Header Tags (H1, H2, H3, etc.) — are you correctly categorizing the information on the page

Keywords — are the keywords relevant to the topics on your webpages?

Internal and External Links — high authority links help your webpages build trust with search engines

On-page SEO for veterinarians involves evaluating your website, identifying the best keywords for vets, and enhancing your URL structure, title tags, etc. to ensure that your website is optimized to its fullest potential.

Website Content Development

Google, and other search engines, are constantly evaluating the content on your website to decide if it adds value to users searching for topics your website covers.

Industry experts agree that websites without a quality SEO marketing plan have very few chances of ranking against competitors that have a high-quality SEO strategy — this includes what content is on their website.

What kind of content would search engines expect to see from a veterinarian? Blog topics, like:

First Aid For Your Pets

Top 10 Wellness Tips For Your Dog

How to Handle Your Pets Behavioral Issues

Producing consistent quality content and a content calendar takes time, time that most (if not all) veterinarians don’t have — you’re busy taking care of animals’ needs. Instead of stressing over how to find the time, let our team of content creators take care of it for you.

Optimal User Experience

The best strategies for SEO for veterinarians involve creating an optimal user experience. Without it, visitors will leave your website very quickly. To keep users on your website, your office’s website needs to:

Be mobile-friendly

Use simple, easy-to-navigate menus

Have a contact form that is easy to use

Operate at an optimal site speed with no slow-loading pages

Get rid of any 404 errors — (missing pages)

Utilize an optimized contact form

SEOReseller’s SEO Services for Veterinarians

SEO roadmaps are one of our specialties. We combine rank-building initiatives and help vets improve online traction and stay at the top of search engine results.

Our services include:

Performance audits

On-page and off-page SEO optimization

Google My Business setup and website integration

Research on the best SEO keywords for veterinarians

Content creation — blogs, landing pages, etc.

Lead tracking and reporting

Keyword Research

Content Creation

Website Audit

Content Audit

On-page SEO

Off-page SEO

Backlink Strategy

Technical SEO

Lead Tracking

Conversion

SEO Reporting

SEO Dashboards

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What Industries need SEO the most?

Every industry and business are similar and different in many ways. Hence, the similarities and differences of methods and approaches when doing SEO for businesses. As industrial SEO experts, we’d say that industries have 80% similar practices in search engine optimization and about 20% differences.

SEO Services for Small Businesses

SEO Services for Real Estate

SEO Services for Dentists

SEO Services for Lawyers

SEO Services for Hotels

SEO Services for Restaurants

SEO Services for Plastic Surgeons

SEO Services for Car Dealership

SEO Services for Franchises

SEO Services for Chiropractors

SEO Services for High Education

SEO Services for Auto Service

SEO Services for Accountants

SEO Services for Ecommerce Websites

SEO Services for Firms

SEO Services for Roofing

SEO Services for Plumbers

SEO Services for Therapist

SEO Services for Veterinary

SEO Services for Doctors

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Frequently Asked Questions

To help you make the most-informed decision, here are common questions customers ask us.

Can SEO for Veterinarians Help Veterinarians Find New Clients?

Yes! One of our main goals is finding new clients, no matter what industry you’re in.

Our digital marketing for veterinarians strategy involves targeting highly-relevant SEO keywords to elevate your position in search results and attract leads who are searching for the services you offer.

How Much Does SEO for Veterinarians Cost?

Veterinary website optimization costs vary based on the strategy that is best for your business. Our SEO packages can be tailored to fit the needs of your veterinary office as our SEO strategies come in all shapes and consist of initiatives big and small.

Let us start by doing a free audit of your website, and afterward, we can develop a strategy that will generate results and meet your budget.

Is SEO a Good Investment for Veterinarians?

Investing in SEO is a great commitment for every business to make — even veterinarians. Not only will it help you develop an edge over other veterinarians in your area, but massive ROI can come from search engine optimizations.

Unsure if SEO is right for you? We’ll conduct an audit for free and if we don’t believe an SEO strategy will be beneficial for your clinic, we’ll tell you. If we do find that we can help you, we’ll let you know exactly what you can expect from your investment in our services.

Do You Guarantee Results?

As much as we would love to guarantee results, we can’t — and if any SEO company that says they can, it should be a red flag.

What we can tell you is this: SEO has an amazing history of providing results, as long as it’s implemented correctly. We stand by our track record and invite you to take a look at some of our case studies and learn about the success our clients have had through our SEO strategies.

How Long Will it Take to See Results When SEO Strategies Are Implemented?

Most businesses can expect to see results from their SEO strategy in an average of six months — but because there are many factors that affect the time it will take, this timeframe can vary.

If your veterinary office has a lot of local competition and they have a solid SEO strategy in place, it may take longer than six months. If your local competition doesn’t have a good marketing strategy in place, or there simply isn’t a lot of competition, you may be surprised by how quickly our digital marketing for veterinarians will impact your business.

How Long Will We Need to Maintain an Investment in SEO?

Once SEO strategies are put in place they will continue to produce results for your business, but that doesn’t mean your investment in SEO should end. SEO isn’t a set-it-and-forget-it strategy.

Search engines consider websites who are continually updating and adding fresh content to their website to have a higher value. When you update your content, Google looks at the information your website provides as current and “new.”
SEO for veterinarians is a process that involves maintenance. If you want to continue having a competitive edge for the long-haul, your investment in SEO may change over time.

Do Veterinarians Need Supplemental Content (Like a Blog) On Their Website?

Yes. In fact, every business should have supplemental content. For veterinarians specifically, creating a blog, or social media posts, can help you connect with your clients and strengthen the bond you have with them.

This ultimately results in higher retention rates, added trust in how you care for the animals you see, and helps you stand out above the local competition. That added trust leads to more revenue for your practice.

Would SEO for Companion Veterinarians Utilize the Same Strategies as SEO for Livestock Veterinarians?

Overall the strategies would be the same. If you are a companion vet, we would focus our research to find specific keywords that involve parts of your practice with companion animals. If you’re a livestock veterinarian, we would shift our research to relevant keywords for that specific practice.

As far as creating a strategy that proves you’re the veterinarian of choice in your community, our strategy would remain the same.

Are SEO Strategies for Veterinarians Changing? If So, How?

SEO for vets is constantly shifting. As search engines become smarter, SEO strategies will continually evolve and grow, too. Our team at SEOReseller is consistently learning about each core update from Google and evaluating our strategies. If we find that any of our strategies are no longer effective, we will pivot and adjust accordingly.

SEO is constantly evolving, and SEOReseller will continue to evolve right along with it.

Can You Help Our Website With Accounting-Relevant Link Building?

Backlinks are a vital part of any SEO strategy. For that reason, our team has become experts at developing customized backlink strategies for our clients. By implementing a multi-pronged approach, we can establish a high-authority backlink strategy around local and national SEO.

Can You Help a Veterinarian With Multiple Locations?

Veterinarians with multiple locations can certainly benefit from local and regional SEO strategies. If you’re looking to boost your local ratings, we’ll start with a local SEO strategy. We’ll start by updating landing pages on your website for each location and include Google My Business integration on each page.

If your goal is to reach clients throughout the state, or even the country, we will work on a strategy to improve regional and national SEO strategies for each of your veterinary offices.

Looking For Assistance Developing an SEO Strategy for Your Veterinary Office?

Let Us Help You Grow

We are ready to help your business not only get found online, but scale your business as fast you’d like us to. Contact us today for a free consultation!