SEO for Real Estate: Optimize Your Online Visibility To Generate New Client Leads

SEOReseller specializes in developing SEO strategies to help real estate agencies build a strong online presence resulting in quality leads, phone calls, and foot traffic.

⭐ Get a comprehensive website performance analysis with our free SEO audit tool under 2 mins

How Can Real Estate Agencies Benefit From SEO? 

A detailed and properly implemented SEO strategy for real estate will allow your agency to interact with the highest number of potential clients — many of whom are ready to buy or sell. 

When you work with us you’ll be able to expect:

Higher Visibility

Your online visibility will skyrocket. Your business will show up in more valuable searches, like “real estate agencies near me” and reach customers who are actively seeking real estate services.

Surpass Local Competition

Rank in the ‘Local Pack’ where 42% of users click when searching the web for a service — Resulting in an increased rate of traffic to your business and, on average, a 59% increase in phone calls in less than 5 months.

More Qualified Leads

You’ll receive more incoming leads from interested buyers or sellers. Our clients see a 67% increase in form submissions, on average.

Increased Revenue

SEO services for real estate agents can drive new business. Ultimately, due to the dramatic increase in exposure, phone calls, and leads, your agency will likely see an increase in revenue.

Get a Free SEO Consultation and Start Increasing Your Sales

The Home Buying Experience Starts with a Search

Real estate companies need to implement a solid SEO strategy to be visible to home buyers looking for properties on the go.

44% of home buyers first searched for a property online
 55% of online searches click on the first three websites on Google search results
Real estate queries on google has grown over 20% every year since 2008
70% of home buyers search for properties online based on a specific location

The numbers are in. It’s not just about ranking high on search results; it’s about staying present every time home buyers are online.

Proving the Formula for Real Estate SEO Success

We know how tough the competition can be in the real estate industry. We provide real estate professionals and realtors the formula to dominate the top positions in Google search results and help them stay in front of home buyers.

Performance-drive SEO Methodology

We provide the expertise, strategies, and resources to boost the online presence of small business websites and outrank their competitors. We execute SEO workflows tailored to the needs of the business to deliver results consistently.

Expert Support from Start to Delivery

We work as the marketing team of real estate businesses. Our seasoned SEO specialists and digital marketers provide the technical expertise and support from the start of every SEO project right until the deliverables are met.

Why Is SEO Important for Real Estate Agencies, Brokers, and Agents?

According to the Bureau of Labor and Statistics, there are around 477,200 real estate brokers and agencies in the U.S. — making it a highly competitive niche market.

Knowing how driven the market is, think about the following statistics: 

46% of customers look for businesses on the internet
97% of customers choose to do research online before contacting the business or completing a transaction 
28% of online searches for local companies results in a transaction
75% of people searching the internet never scroll past the first page of results.

To maintain a steady flow of new clients, it is crucial for your agency to have an online presence that stands out. To do that, you need a solid SEO strategy for real estate. 

Why Invest in SEO Versus PPC?

Look at it like this:

Pay Per Click (PPC) marketing is like renting a home or property. You don’t have an investment that can appreciate over time and you may have to rent again and again. Cost-wise, depending on your location, your agency can expect to pay $10 – $40 per click. Yes, that’s per click!
On the other hand, SEO is like buying a property. A larger investment upfront, for sure, but the long-lasting benefits are totally worth it.

Our SEO strategies for real estate provide years of high-quality leads, phone calls, and sales.

Your investment into national, regional, or local SEO for real estate will drastically improve the longevity of your marketing dollars long-term.

Words From Our Happy Clients

SEOReseller Implements the Best SEO Strategy for Real Estate

Local SEO and Google My Business

Reaching potential clients who may be wanting to purchase their “forever home” or sell a prime piece of land is critical in the real estate business.  When people search for “real estate agencies in [city]” or “real estate agents near me,” Local SEO strategies help your business to come in at the top of search results.

One of the major aspects of Local SEO is establishing your Google My Business page — AND integrating your GMB profile into your website. 

Your GMB profile provides valuable information to Google, such as your address, hours, reviews, and the services you offer.

We not only help you rank highly, but we also optimize your site to be discovered by potential clients in what’s known as the Google Local Pack. 

On-Page SEO Optimization

Your real estate agency’s ability to rank high in Google searches is critical for your business. 

Google’s algorithm crawls your website in order to determine how much value it provides to users. As it is evaluating your website, Google also looks at the technical backend to evaluate things such as:

Title Tag
Meta Description
URL Structure
Header Tags (H1, H2, H3, etc.)
Keywords
Internal and External Links

Our team of SEO specialists will assess your current on-page SEO for real estate best practices and identify the top SEO keywords for real estate to ensure that your site’s on-page SEO is at peak optimization.

Website Content Development

Search engines like Google constantly evaluate your website’s content to determine if it adds value for their users. It’s widely accepted by industry experts that real estate sites without a quality content marketing strategy have a poor chance when it comes to ranking against competitors who do have high-quality content.

What kind of content would search engines expect to see from a real estate agency? Perhaps articles on topics like:

What is the Best Real Estate Agency Near Me?
How to Prepare Your House for Sale
How Much Profit Should You Make When Selling a House?

Developing a content calendar and producing consistent, quality content requires an investment of time many real estate agencies just don’t have. 

That’s where our team of SEO content writers shines.

Optimal User Experience

A poor user experience will quickly drive visitors away from your site. In order to keep your potential clients engaged in your real estate agency’s website, the site needs to:

Be mobile-friendly
Be mobile-friendly
Operate at an optimal site speed (no slow loading pages)
Have no (or minimal) 404 errors (missing pages) 
Utilize an optimized contact form

SEOReseller’s SEO Services for Real Estate Agents

Developing SEO roadmaps is our specialty. 

Our team combines rank-building initiatives to help real estate agencies like yours improve their online presence and stay at the top of their game for SEO for realtors. 

Our services include:

Content creation
Website performance audit
Google My Business setup and website integration
Optimization of on and off-page SEO factors
Research on the best SEO keywords for real estate
Lead tracking & Reporting

Keyword Research

Content Creation

Website Audit

Content Audit

On-page SEO

Off-page SEO

Backlink Strategy

Technical SEO

Lead Tracking

Conversion

SEO Reporting

SEO Dashboards

What Industries need SEO the most?

Every industry and business are similar and different in many ways. Hence, the similarities and differences of methods and approaches when doing SEO for businesses. As industrial SEO experts, we’d say that industries have 80% similar practices in search engine optimization and about 20% differences.

FAQs About SEO for Real Estate

To help you make the most-informed decision, here are common questions customers ask us.

Looking For Assistance Developing an SEO Strategy for Real Estate?

Let Us Help You Grow

We are ready to help your business not only get found online, but scale your business as fast you’d like us to. Contact us today for a free consultation!


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