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Understanding Google Bard

Understanding Google Bard: A Brief Guide

In recent years, the rise of artificial intelligence (AI) has been truly remarkable. It has established itself as a transformative force across industries, with an estimated revenue of $86.9 billion in 2022 alone. Among the intriguing AI innovations, one remarkable creation shines: Google Bard AI. This innovative marvel not only demonstrates the incredible capabilities of …

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What Does LSI Stand For?

What is Generative AI?

In the ever-evolving business landscape, innovative tools have become paramount for success, with Generative Artificial Intelligence (AI) emerging as a game-changer. According to a 2023 study of U.S. marketers, 73% of the 1,000 respondents reported leveraging generative artificial intelligence tools. Understanding the potential of Generative AI is crucial for today’s business leaders as it empowers …

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The Importance of Audience Segmentation in Google Ads in 2023

The rise of digitalization is an undeniable trend in today’s economy, with people spending more time online than ever before. A 2021 Pew Research Center report found that 31% of adults in the U.S. admit to spending time online almost constantly. This data presents a significant opportunity for businesses to expand their reach and create …

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How to Leverage Customer Feedback and Reviews in 2023

In today’s market, businesses increasingly shift to digital platforms as more of their customers prefer to do business online. According to a 2020 global study, for example, e-commerce sales accounted for 18% of all retail sales worldwide, and this number is expected to rise, especially in the wake of the pandemic and the way it …

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The Impact of Micro-Moments on B2B Marketing in 2023

The B2B industry has experienced a significant rise in recent years, with a 17.8% increase in sales in 2021 alone. This surge highlights the immense opportunities available for the sector. As B2B businesses continue to thrive, focusing on marketing strategies that resonate with their target audience is crucial. Understanding user behavior is key, and the …

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How to Optimize your Content to Appear as a Google Featured Snippet

How to Optimize your Content to Appear as a Google Featured Snippet

The internet has made it easier for people to find answers to their questions. According to a 2022 Statista report, about 30 percent of global web traffic originates from online searches. And one of the fastest and most efficient ways to locate information is through search engines. Google, in particular, has become the standard in …

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5 Powerful SEO Secrets to Double the Web Traffic

Was 2022 the year you finally saw success in your business’s website performance? If not, don’t worry. The reality is that 90% of e-commerce businesses fail within the first 120 days due to poor marketing strategies. But if you’re smart about your Search Engine Optimization (SEO) techniques, you can double your web traffic and be …

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Pillars of Search Engine Optimization

KEX+ Recap: The 4 (+1) Pillars of Search Engine Optimization

On November 17, SEOReseller launched a new addition to the KEX+ webinar, where we have in-depth discussions of industry-related topics and provide professional advice to help your websites rank. In the last episode, Bernard San Juan III and Jeriel Martinez talked about the pillars of search engine optimization: Technical On-Page Content Off-Page Localization You’ll find …

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On-Page and Off-Page

The Two Main Sides of SEO: On-Page and Off-Page

60% of marketers claim SEO provides them with their highest-quality leads. When you hear “SEO,” you likely think of metadata optimization, keywords, and organizing pages, all things that have to do with your website. However, a successful campaign will also incorporate strategies to optimize for ranking factors outside your website. Learn about the two main …

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SEO Ranking Factors

SEO Ranking Factors: An Overview

Search engine optimization (SEO) should be the cornerstone of any online marketing strategy, as 68% of all online experiences start with a search engine. This means your clients are invisible to a vast pool of potential customers if their websites aren’t optimized, no matter how good their other digital assets are. However, you can’t just …

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Going Vocal for Local

KEX+ Webinar Recap: “Going Vocal for Local”

Consumer behavior changed dramatically in the last decade, and the rise of local search has been a game changer for businesses. 46% of Google searches are locally oriented, and near-me searches increased by 150% in the last two years. At SEOReseller, we often get asked about the best way to approach local SEO for our …

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Local SEO

The Missing Ingredient in Your SEO Strategy: Local

Suppose you’re providing SEO to a department store or coffee shop. How will you give them value when they’re competing for keyword rankings against big names like Walmart or Starbucks? The answer is a local strategy. Forty-six percent of all Google searches are for local information. This means a business website can rank high for …

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Drive Leads to Your Business with Content Marketing

Drive Leads to Your Business with Content Marketing

Kex+ Webinar on Content Marketing On September 14 at 10 AM EST, SEOReseller launched another episode of the KEX+ (Knowledge Exchange) webinar series. KEX+ is a deep dive into various industry-related topics and information that help agencies like yours grow. In that episode, business excellence manager CJ Masungsong and managing consultant Bernard San Juan III …

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Hub Content and Its Role in Your Content Marketing Strategy

Hub Content and Its Role in Your Content Marketing Strategy

Congratulations, you’ve created content that has caught people’s attention. But consumers’ expectations of brands are at an all-time high while their attention spans are at an all-time low. So how do you make sure their attention lasts? Hub content is the answer. What is Hub Content? The second of the 3H of content marketing—hero, hub, …

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How Hero Content is Driving Agencies’ Content Marketing

The sheer volume of data we create on a daily basis is truly astounding. According to International Data Corporation (IDC), the world is expected to generate 175 zettabytes of data by 2025. For agencies, this is both a blessing and a curse. On one hand, more data means more insights to help drive marketing efforts. …

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SEO Dashboard

What is SEO Dashboard and How to Master It?

With the ever-increasing importance of SEO (Search Engine Optimization) in the online marketing world, it’s essential for any business to be able to track the SEO viability of the content they produce. The most practical and most versatile way to always keep an eye on how well your business excels in the SEO department is …

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What is Mobile SEO? Facts, Stats, Tips & More

Almost half of the world’s web traffic comes via mobile searches. If you are working in the digital marketing niche and don’t have a mobile SEO strategy, you are missing most of your potential users. Besides putting in efforts in the digital marketing world, you also have to think smart in terms of how you …

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How AI Content Can Help You Scale Your SEO

How AI Content Can Help You Scale Your SEO Campaign

Marketing studies have revealed that the average consumer’s attention span dropped from 12 to 8 seconds. For success in the digital landscape, it is imperative to exploit those gold-fish memory moments to their fullest potential and capture the customer’s interest.  The best method to put this into practice is with relevant content. Making your website …

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Small Business Pain Points on SEO

Top 7 SEO Pain Points That Small Businesses Experience

Being at the head of a small business is both exhilarating and stressful. On one hand, you’re hoping to expand, achieve your business goals and get financially compensated for it. On the other hand, you’re entering a huge and highly competitive market, which, for a business with limited scope, means you’ll have to carry the …

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What is SERP

What is SERP: Benefits, Uses, and Key Features

It has been a good few years of content creators, retailers, and companies using SEO techniques to optimize their position and viability in Google searches. But since SEO is a widespread field of tools and approaches, there has been a growing need to get one’s business name on a SERP.  For those wondering what SERP …

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What Does LSI Stand For?

What Does LSI Stand For?

The time of digital marketers focusing on a specific keyword to achieve good search engine rankings is far gone. Nowadays, stats show that more than 15% of Google’s searches contain previously unused words by users, so context is essential for creating quality content. Google’s search algorithm is constantly creating new, unique ways to provide users …

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Content Gap Analysis - Best Tips for Content Gap Analysis

Content Gap Analysis | Best Tips for Content Gap Analysis

Even if it’s not your primary goal, every webmaster knows SERP rankings matter. However, getting your site to the first page of Google takes time, effort, and a strategic approach. So, what is content gap analysis and how does it fit into this scenario? Content gap analysis is a content optimization method that looks at …

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What is Duplicate Content

What is Duplicate Content?

Duplicate content refers to identical or greatly similar web content found in more than one place – or at multiple different URLs.  Both Google and Raven Tools estimate duplicate content to make up a fair amount of the internet – 25-30% and 29% respectively. Thus, there are certain things you’ll need to know about duplicate …

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What is Keyword Research in SEO & How to Do It?

What is Keyword Research in SEO & How to Do It?

Keyword research is a process of searching for common and high-ranking terms – single keywords or keyphrases – and using them for search engine optimization of your content.  Keyword research is highly important for the visibility and acknowledgment of your content. It supports better ranking on the particular search engine and enhances the visibility and …

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Google Maps SEO – What is It and How Does it Rank Your Businesses Higher?

Google Maps SEO – What is It and How Does it Rank Your Businesses Higher?

The rise of the internet has brought upon an enormous shift in the way people search for businesses. Since its launch in 2005, Google Maps has become an essential tool in online marketing. In the cutthroat industry of online marketing, one absolutely needs to make sure that their business stands out and that Google recommends …

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Read more: Google Maps SEO – What is It and How Does it Rank Your Businesses Higher?
How to Do SEO Competitor Analysis – A Step By Step Guide!

How to Do SEO Competitor Analysis – A Step By Step Guide!

If you’re all heated up for an online adventure, while keeping your readers engaged and proactive, then an SEO competitor analysis is the next great business move to make!  Tackling your competitors comes only after identifying, analyzing, and minimizing the potential advantage they have over you – and this should be your mantra.  It is …

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The Ultimate 2022 SEO Checklist to Get on Top of Search Results

The Ultimate SEO Checklist to Rule Google’s Search Results in 2023

There are more than 6 million blogs written per day and around 6 billion Google searches per second. So, you can’t be surprised that your article is just another one in an endless sea of content.  You must wonder, what is the secret of those blogs that always rank first in your Google searches? And …

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Read more: The Ultimate SEO Checklist to Rule Google’s Search Results in 2023
How Google Prioritizes Content Indexing, Crawling & Ranking – Explained

How Google Prioritizes Content Indexing, Crawling & Ranking – Explained

Did you know that last year, 90% of online searchers used the internet to find a local business? If you have your own business selling products or services, how well do you think your website did when a target customer created a search for your niche? Those who have invested in search engine optimization (SEO) …

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Technical SEO 101

Technical SEO 101

Technical SEO is a beast.  With so many different components, it can be difficult to learn how to correctly and effectively optimize the technical aspects of SEO for your website. If the word “technical SEO” makes you cringe on the inside, this guide is for you.  Let’s break down the importance of technical SEO and …

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Comparing SEO vs. SEM Differences, Benefits, and More

Comparing SEO vs. SEM: Differences, Benefits, and More

Search optimization is critical in today’s digital society. If you don’t have a solid optimization strategy, then it’s likely that your competitors are outranking you at every turn. There are so many optimization acronyms floating around these days. How do you know which is right for your company? It’s not as complicated as it may …

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A Comprehensive Guide to Set You Up For Success

WordPress SEO: A Comprehensive Guide to Set You Up For Success

Your WordPress website isn’t ranking well on Google and other search engines.  Or maybe you’re getting a small amount of traffic to your site, but not enough to claim that your SEO strategy is working as well as it could. With Google constantly evolving, we understand the challenge of keeping up with SEO best practices. …

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50 SEO Questions and Answers All in One Place

SEO FAQ: 50 SEO Questions and Answers All in One Place

SEO. It’s not new, but it’s increasing in both popularity and need.  But, with so much conflicting information on the internet and with Google constantly updating its ranking factors, it’s no wonder you have questions.  SEO is as clear as mud — we get it. The purpose of this post is to provide you with …

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Multi-Location SEO Strategies for Businesses With More Than One Location

Multi-Location SEO Strategies for Businesses With More Than One Location

Businesses with multiple locations encounter unique challenges when trying to boost their ranking.  There is lots of information out there about SEO best practices, but what helps multi-location businesses?  Why does multi-location SEO matter? And where can you start? Here is a list of strategies that you can use to bolster your multi-location SEO campaign …

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SEO Blog Post Word Count How Long Should a Blog Post Be

SEO Blog Post Word Count: How Long Should a Blog Post Be?

Have you ever sat down to write your next blog post and wondered, “How long should a blog be?” You’re not alone. In fact, some of the biggest names in the content marketing game have conducted massive studies to answer this one question. What have they discovered?  Read on to learn everything there is to …

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8 Steps for Developing a Comprehensive SEO Content Marketing Strategy

8 Steps for Developing a Comprehensive SEO Content Marketing Strategy

If you’ve been paying attention to the shift in SEO marketing trends, then you’ve probably heard the expression, “content is king.”  But what does that mean, exactly? Most companies, and many marketers, still don’t fully understand why content marketing is so effective, and what they should be doing to keep up. We’re going to let …

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How to Effectively Use SEO Writing to Boost Your Search Engine Performance

How to Effectively Use SEO Writing to Boost Your Search Engine Performance: 13 Tips

You know that in the world of SEO, content reigns supreme. But not just any content. These days your content has to be superbly executed and highly valuable. If you’re new to SEO writing or diving into a website redesign, the pressure to create rank-worthy content is likely daunting. SEO writing does not have to …

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How to Do White Hat SEO

How to Do White Hat SEO: Techniques That Are Evergreen and Results-Driven

Lots of vocabulary gets thrown around when discussing SEO, and the term “white hat SEO” is no different. You may have heard the term before, and even done a little bit of research into why it’s so important to a successful SEO strategy. Nevertheless, you still may have a few questions, including: What is white …

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seoreseller-how-to-choose-seo-company

How to Choose the Right SEO Company in 2021

Finding the right SEO company with the right SEO services for your business can be crucial. With your time spent managing the business and the ever-growing number of SEO providers, it can be a challenge to find a good all-around match that doesn’t just look good on paper but can also walk the talk.  We’ll …

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What is Local SEO and how does Local SEO work

How to Improve SEO Performance: 3 Tips to Quickly Elevate Your Website’s Rankings and Increase Your Domain Authority

How to Improve SEO Performance: 3 Tips to Quickly Elevate Your Website’s Rankings and Increase Your Domain Authority Searching for simple ways to improve SEO quickly will return a flood of overwhelming search results.
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What Is Organic SEO and Why Is it So Important for Your Business?

What Is Organic SEO and Why Is it So Important for Your Business? Organic SEO (and the term “SEO” in general) can get thrown around in the marketing and advertising world a lot.You know it’s important, but you’re not quite sure why.
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14 SEO Optimization Best Practices for 2021

There are hundreds of “SEO optimization best practices.” But which ones are actually important for your website? The ones that will move the needle. In this guide, we share 14 valuable SEO best practices that will improve SEO performance for your website. Think of this guide as a tactical handbook, one that you can pull …

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Starting An SEO Business: A Checklist

Starting an SEO Business: The Ultimate Checklist for Your SEO Company

It often starts with the idea of being your own boss. Then that idea breeds another one – achieving success. No matter what brought you on the path of starting an SEO business, it boils down to these two questions: What is an SEO business and are you willing to give it your 100%? The …

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11-Step, Easy-To-Implement B2B SEO Strategy in 2021

What is B2B SEO and How is it Different from B2C SEO? To understand B2B Search Engine Optimization (SEO), you first need to understand SEO in general. SEO is any practice that helps pages on your website show up on Google and other search engines. By showing up on Google, your website can generate more …

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7 Tips For Your Small Business To Rank Higher On Search Engines

If you own a small business, then you know that a strong online presence is a must. More than half of shoppers have used Google to discover or find a new brand. By ranking in the search results, you can engage your target audience and generate more sales. But the digital landscape is more competitive …

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How to Prepare an SEO Plan: Roadmap to a Successful Campaign

Creating your SEO plan is the easiest way to manage and keep track of your SEO. It’s also important to prepare it beforehand so that you know which SEO activities or SEO services you’ll need to successfully achieve your goals. Whether you’re setting it up at the end of the year or at the start …

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What is Guest Blogging and Why is it Important for Businesses?

One of the most effective ways to gain organic traffic is through blogs. Blogging allows you to connect with people, more specifically, people who matter to your website. Here, we’re going to take it a step further and discuss one blogging strategy that is widely utilized by marketers to amplify their reach: guest blogging.  It’s …

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Website Design Proposal to Close More Clients (700+ Clients Served)

Finding the right web design lead is not an easy feat, however, once you find them, you want to make sure that you close the sale. For that to happen, a client should be able to understand what they’re getting and what your services entail. This is why creating a website design proposal that establishes …

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What is Local SEO and how does Local SEO work

5 Crucial Content Marketing Metrics to Track And Improve for Your Clients 

No matter how creative, ground-breaking, or popular your content assets are, they are bound to impact your business’ bottom line. The real question lies in how proactive you are when measuring every aspect of your agency’s content marketing strategy. According to a 2020 CMI study, an impressive 80% of marketers are down to using metrics …

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how to find web design leads

The Agency Guide to Getting Web Design Leads

Websites continue to rise as a hot commodity today, however, it’s still a race when it comes to getting web design leads. Finding web design clients is not like how you do with PPC or SEO leads where you already have a website to work with and the clients are looking for statistics-based results. When …

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seoreseller-Choosing-Digital-Agency

5 Ways to Make Sure You are Choosing the Best Digital Marketing Agency

All modern businesses have one common goal  — to become an internet sensation. With a significant rise in the cost of advertising in print and electronic media over the last couple of years, many small businesses have opted to go for digital marketing, which is more cost-effective.  The increased popularity of social media has also …

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How To Build Backlinks To Product Pages From Guest Posts

How To Build Backlinks To Product Pages From Guest Posts

Search Engine Optimization has a lot of moving components to it. Among the various aspects that govern your ranking in the SERPs, link building is among the toughest to execute.  The main reason for this is because most of the organic backlinks you acquire are to your homepage or blog posts. Very few authority websites …

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essential web design tools

Essential Web Design Tools For Your Agency

When it comes to web designs, things can change rapidly. This means that your clients’ needs and preferences will change as well. Not to mention, important aspects like Google algorithms and how your website will be crawled and indexed by search engines will develop at an increasingly fast pace. This is why some agencies choose …

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Optimizing Social Media and SEO Mix for Business Owners Who Create Art

Optimizing Social Media and SEO Mix for Business Owners Who Create Art

SEO and social media, the two least exciting terms in the artist’s world. If I had to make a choice between choosing to work in my studio and optimizing my marketing plan, I’d always choose to work in my studio at all times. However, SEO and social make up most of what we interact with …

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Starting A Web Design Business: A Checklist For Your Web Design Agency

Starting a web design business is more relevant now than ever, Covid-19 showed businesses just how much a good online presence can make it or break it for their business. Although the demand for web design services is skyrocketing, it doesn’t mean that the road to success is a breeze. Like any other business, getting …

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How to Measure the ROI of SEO

How to Measure SEO ROI & Demonstrate Value for Clients

“What’s the ROI of SEO?” It’s one of the fundamental questions clients ask when an agency talks to them about SEO services. You’ve likely also been on the receiving end of this question during a one-on-one talk with a prospect.  How you address this question defines the value that you can deliver for your client’s …

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What is Local SEO and how does Local SEO work

What is Local SEO and How Does it Work?

A website has the ability to reach a worldwide audience, and it needs to rank on the first page of search results for it to happen. SEO is the process that primes your website so that it ranks on top of the results, even targeting places beyond your area. So, what if you want a …

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outsource web design

Integrating Content To Your Marketing Funnel

A marketing funnel signifies the different stages of a buyer’s journey. It starts with capturing the attention of your target audience, generating interest, building a desire to own your product that culminates with a trigger for action. Content marketing can be an extremely effective tool to help you achieve your marketing objectives at each stage …

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outsource web design

Outsourcing Web Design Projects: How to Manage Campaigns Efficiently

Businesses are now finding it necessary to either create an ecommerce website or update their current ones and this is creating a great need for web development services. You must be feeling the effects of this spike in demand, thus, the necessity to outsource web design services. However, are you prepared to manage multiple outsourced …

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How To SEO Report

SEO Report: How To Show Progress To Clients

Most agencies find it challenging to construct an SEO report that can satisfy clients. Going back to the fundamentals, progress reports are needed so that you can convey results to clients as clearly as possible. After all, your clients have partnered with your agency for the complete SEO services you provide, and part of the …

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Website Design Builder for Startup Agencies: 9 Things To Look For

Some small businesses are now beginning to realize that social media isn’t enough to get their messages or products out in the market these days. To truly establish an internet presence that represents a brand, a website is necessary to stand out from the competition.  Selling web design is different from selling SEO. SEO is …

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Link Building: How to do Outreach for a Local Audience

Are you wondering about ways you can grow a local business? Are you prepared to adapt new ways to attract quality leads and close profitable clients? Are you ready to learn more about link building and how it can open doors to a business?  If you are, then you’re in the right place. The challenge …

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SEO Software Guide: How To Find The Right One For Your SEO Business

Choosing the right SEO Software for your business can be a challenging task. Aside from the features that you have to consider before pushing through with a subscription, you also have to make sure that the software is compatible with your business process.  Why do you need SEO software? The challenges for SEO agencies or …

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How To Set Up An Ecommerce Business

The continuous growth of ecommerce is skyrocketing as people worldwide are spending more time and money on the internet. This consumer behavior is triggering more businesses to adapt to the digital market and start an ecommerce business. There’s no denying the obvious: e-commerce is a gateway for businesses to increase visibility more than brick & …

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How To Get Your Business On Google-Banner-Head

GMB and Local SEO: How To Get Your Business On Google

Getting leads, expanding the client base, and maintaining a steady stream of sales are still some of the major goals for businesses today. Increased visibility remains to be one of the most effective ways of reaching those goals and the channels for it are constantly evolving. Right now, more people are turning to the internet …

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20 Best Small Business WordPress Themes to Rock Your 2020

Some small businesses settle on having a social media page, thinking that building a website is out of their budget and too complicated.  Choosing the best WordPress theme for small businesses takes away that kind of perspective when you’re selling web design to clients. By offering them a WordPress theme, small businesses can get a …

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SEO tips for small businesses

Small Business SEO Tips: A Checklist for Boosting Rankings

Some small businesses shy away from SEO for multiple reasons: they already have a Facebook page; they don’t know what SEO can do for them; or they feel SEO is only for the big leagues.  That kind of mindset is what prevents them from being visible to their target customers, and we’re here to change …

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how to sell seo services

Sell SEO Better: Must-Read Sales Books To Help You Sell SEO Services

SEO is one of the most in-demand businesses right now. Establishments and companies of all sizes are cramming to set up online stores left and right. After setting up shop, they’re all gradually seeing the value of investing in SEO services. That’s the reason starting an SEO business is turning out to be a logical …

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Web Design Pricing Guide

Website Design Pricing Guide: Increase Your Web Design Revenue

“How much do you charge for web design?” It’s one of the first questions you’ll hear from potential clients looking for web design services.  There’s no right or wrong answer to this question—you’ll hear different answers from different experts. Website design pricing often ranges from $1000 to $60,000 and over, depending on the build and …

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How to build ecommerce site

What To Look For In Your SEO Campaign Management Software

Do you ever think about hiring an extra hand because you need to organize the amount of data you have on your SEO leads, and keep track of them? For example, their names, contact details, website information, location, occupation, or where they stand in the funnel? Or Is finding the right lead, becoming a challenge …

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SEO software

Boost Your Marketing Strategy by Spicing Up Your Original Content

At some point, everyone started thinking outside the box. Now that we’re all there, out in the open, it seems that all original content has been made. Where’s that promised creative space we would find when coloring outside the lines? There is content that goes viral and commercials that leave you sobbing on your couch. …

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Local SEO Tips - From Rankings to Foot Traffic

Local SEO Tips: Strategies to Rank Locally in 2021

Every transaction starts with a search. Whether it’s to order food, buy clothes, or even get groceries, more customers are taking the digital approach for their needs.  Out of these searches, 46% are local. This means almost half of online users are inclined to visit physical stores of businesses they search for.  So, how do …

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Web Design Questionnaire

Diving Into Ecommerce: Start With A Shopify Store

The change in buyer’s behavior has shifted, the line between physical and digital commerce continues to blur resulting in more businesses putting up their ecommerce website aiming to dominate the online market. Some entrepreneurs are still on the verge of transition, wondering where to begin, asking the question: What is the best e-commerce website? Frankly, …

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How to build ecommerce site

Top 10 SEO Project Management Tools: Deliver Results Like Clockwork

When it comes to SEO, it’s natural to think first about ranking the website. But, one thing that agencies – especially the ones starting out – often leave out of the equation is managing their SEO projects efficiently.  The outcome? SEO projects started piling up into a hot mess. It’s the type of chaos you …

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Web Design Questionnaire

Web Design Questionnaire: 10 Questions to Always Ask Your Clients

After successfully selling web design and closing a client, you’re now ready to take the next step.  Where do you start? How do you make sure you’re not hitting roadblocks? Before you get your creative juices flowing and start coding, you need to be on the same page as your client. This starts with preparing …

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seo software

How to Be an SEO Consultant: 5 Steps to Solidify Your Success

Businesses have witnessed the power of SEO, and it’s enough to convince them to start hiring more SEO professionals.  In this age where businesses are banking on digital presence, SEO consulting can be a lucrative career. So, here’s the big question: how do you become one?  Like any other profession in the digital marketing industry, …

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How Tech Is Changing Marketing

How Tech Is Changing Marketing

Technology has revolutionized all industries, from construction to pharmaceutical and even retail. Therefore, it is no surprise that technology in sales and marketing has also transformed at a similar rate. Every business uses marketing techniques to bridge the gap between its services and consumers. For this reason, new technologies are constantly developed to increase revenue …

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How Tech Is Changing Marketing

Why Every Agency Should Automate Their Reports

Marketing reports are indispensable for any business. But they form the bread and butter of what digital marketing agencies do. How else would we prove our worth to our clients?  In this article, we look at the advantages of using an automated reporting system for your agency analytics. We’ll also explain some report automation best …

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How Tech Is Changing Marketing

The Ultimate Shopify SEO Guide: Ecommerce Revenue Through Rankings

Customers now go beyond domestic online shopping and buy from overseas online retailers. Never mind the wait for shipment—as long as they can get the product they want, they’ll still buy it.  At the forefront of this growth of ecommerce transactions, Shopify has become the go-to platform of many online stores.  But, the boost in …

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Local SEO strategy

25 Best WordPress Themes for SEO Agencies in 2020

One of the important digital assets of every SEO business is a responsive, visually-captivating website. Without your website, your SEO business lacks the identity to stand out from the rest.  Building your agency website becomes less complicated if you have the best SEO agency WordPress theme. You need one that displays your SEO agency’s branding …

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The Key Business Metrics of a Successful SEO Agency

You know it. Revenue is the most important factor in determining whether your business will thrive, or wither with time. That’s why whether you’re just starting an SEO business or you’re already running one, knowing which metrics impact it directly will show you how to grow your business and sustain it. There are so many …

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The Best SEO Tools for Your Agency Toolkit in 2021

There’s more to SEO mastery than developing your skills. It’s also about having the right SEO tools. In today’s digital world, data is currency. Think of yourself as the common handyman – would you go to work without having the right tools? Definitely not. But, with tons of SEO tools out there, you’ll need to pick the …

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11 SEO Metrics: How Successful is Your SEO Campaign?

For a business owner, it’s crucial to know whether every strategy applied to your business is working or not. Likewise, if you’re an SEO agency, you have to know your key performance indicators on your white label SEO dashboard and be able to constantly measure them. This will allow you to present valuable reports to …

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Read more: 11 SEO Metrics: How Successful is Your SEO Campaign?
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How to Become an SEO Expert in 2020: Free Guide to Build Your Expertise

If you want to become an SEO expert, you’ve come to the right place. There’s no denying how much the SEO industry has grown over the past few years. SEO spending is nearing $80 billion – that’s for the U.S. alone. Imagine how much it can garner globally.  This goes to show that people are …

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Read more: How to Become an SEO Expert in 2020: Free Guide to Build Your Expertise
SEO-Outsourcing

Outsourcing vs In-house: Which One For SEO Agencies?

SEO is becoming a major part of any business. When it comes to online advertising, majority of marketers view SEO as a more effective strategy than PPC. What’s more interesting? E-Commerce is growing at a fast rate. From USD 2.3 trillion in sales last 2017, it’s expected to double by 2021. That’s a whopping USD …

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Read more: Outsourcing vs In-house: Which One For SEO Agencies?
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Why Online Reputation is Important to Your Agency

Every entrepreneur knows reputation can make or break any company. When it comes to  online reputation, studies show that you have two-tenths of a second to impress your audience before they form a perception of your website. While you probably shouldn’t care about what other people think, it’s different in business where reputation is a …

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how to hire SEO account manager

How to Hire A Great Account Manager For Your SEO Company

Account managers are an integral part of your business and client retention process. They are the key players who have the ability to make your business irreplaceable to clients. But having the wrong person for the position can cost you and affect your business. An estimated  72 percent of US employers said that they’re having …

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Read more: How to Hire A Great Account Manager For Your SEO Company
Increase Your Website Ranking

21 Free and Paid Tips to Increase Your Website Ranking in 2021 ⁠

Do you own a website? If yes, then do you see it on the first page of results when you search for your products or services online?  If you see it on top of the results, then you must be doing something right. Otherwise, it means there are issues stopping your website from performing at …

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What is SEO: Your 2021 Guide to Search Engine Optimization Marketing

Ever Googled something and asked how the results came to be? Why is Google showing a particular result from this website and not another? What’s the basis for a website ranking higher than another with the exact same topic? How can you make your website perform the same way? The internet is now an integral …

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How to Do SEO Audit - SEOReseller

How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings

Most digital marketers talk to businesses and say, “You need to optimize your website.” But, how can they tell a business needs to have its website optimized? Even before you start selling SEO, it’s important to establish if a potential client has the need for the service. Otherwise, prospects won’t understand the value you’re presenting. …

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Read more: How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings
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The Top Do’s and Dont’s of a Winning Referral Marketing Program

Do you find that your referral program is not working for you? Have you created it but find that no one wants to sign up? Don’t worry. Here are some things that you must and must not do for referral marketing success. Do Let us start with the must-dos. These are the things that you …

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11 Major Challenges of Scaling Operations Explained

Business. Risk. These two words have always been synonymous to each other. Even industry moguls like Bill Gates said that “Business is a money game with a few rules and a lot of risk.” This rings true if you have a lot at stake.  Running a business is not the usual nine-to-five office work with …

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Agency Secrets: Selling SEO with Your Website Audit

Planning for the success of an SEO campaign starts with knowing the gaps and opportunities. Think of choosing which battles you can win and which you’ll need further strategizing. It’s for this reason that marketers start a SWOT analysis at the very start. When it comes to SEO, on the other hand, this analysis comes …

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Read more: Agency Secrets: Selling SEO with Your Website Audit
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How Predictable is Your SEO Workflow?

Every digital marketer knows nothing is set in stone when it comes to SEO. To continuously adapt to the needs of search users, Google updates its algorithm and focuses on value more than ever. While this implies the result from doing SEO is something you can’t control, this doesn’t mean your SEO workflow can’t be …

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Wikipedia Backlinks: What You Need To Know About Them

Wikipedia has been around for nearly two decades. The online encyclopedia is a recognized platform for all kinds of information that’s easily accessible and used on a global scale with 300 languages, to boot.  In its earlier years—arguably, up until now—it has seen much criticism because of its accessibility that allows it to be editable …

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Everything You Need to Know About the Google BERT Update

The need to constantly improve our current digital landscape allows for updates to pop up at unexpected times. The new Google BERT or “Bidirectional Encoder Representations from Transformers” is proving to be the right step towards innovation. You might be wondering, “Didn’t Google just update its core algorithm this June?” That’s only five months ago! …

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[Success Stories] How SEO Agencies Scale Their Business

The SEO industry is nearing the $100 billion mark in terms of how much businesses will be spending on SEO services. The search term “SEO” also has a significant growth over the years, which shows an increase in interest in the industry. But, as the industry continues to reach new levels, not all agencies are …

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Google Search Console Data Extract Guide – An SEO’s Tool for Data-Driven Strategies

It’s rare to find an SEO specialist who doesn’t know what Google Search Console (GSC) is. As one of the considered treasures in terms of tracking SEO performance, Google Search Console is the first SEO tool any beginner (or even the most experienced digital marketers out there) will explore. At a glance, the tool can …

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30 Point content checklist

Google June 2019 Broad Core Algorithm Updates

Google announced earlier today a new Core Update, codenamed: June 2019 Core Update. its focus: quality of content, relevance and authority. While it might take a few days or weeks to feel the impact of the core algorithm update (or none at all), it’s a great opportunity to focus on improving the quality of your …

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SEO Link Building Strategies by SEOReseller.com

SEO Link Building Strategies Every Agency Should Follow

The importance of link building has been elevated now more than ever. Whether you’re new to link building or you’ve been practicing the strategy for a long time, you’re here because you understand just how valuable quality links have become and its importance in increasing website rankings. In order for a website to do its …

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Why Your Backlinks Aren't Succeeding - SEOReseller.com

Why Aren’t Your Backlinks Succeeding?

You did your research, found the best topic and wrote an article, created the perfect outreach pitch for backlinks, and finally… you got them; backlinks in two digits. But, it hasn’t yielded the promised dream of SEO success. And you’re just extremely frustrated and clueless as to what the flip exactly went wrong. Been there, …

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Cleaning Industry Digital Marketing

Niche Guide: Digital Marketing In The Cleaning Industry

The rise of the $14bn/year industry is an untapped market of dirty profitable businesses. Businesses in the cleaning and sanitation industry including garbage removal services, laundry, pest control, and commercial sterilization are booming, with YoY growth trending. What’s unique about this industry is the service coverage of cleaning solution providers. Within each location across America, …

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SEO Niche: Medical Industry by SEOReseller.com

Niche Guide: Digital Marketing In The Medical Industry

The American medical landscape is changing. In 2000, 57% of physicians practiced independently. That figure dropped to 31% in 2018. These days being an employed physician is the norm. And you can’t blame these guys. It’s just not good business to let go of a chance at stability and security. Recent developments have made a …

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How WordPress Managed Hosting Helps SEO

SEO is a powerful online marketing strategy. This aims to enhance your website’s overall ranking on search engines. Since the common SEO practices relate significantly to website elements such as Metadata, title tags, and header tags, one question that may be asked by those studying WordPress 1o1 is: “What does WordPress Managed Hosting have to do with …

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How to Market Your SEO Services (and Win More Clients)

For any SEO agency, marketing and selling SEO services should be second nature. After all, to be the SEO agency of choice for many businesses, it’s important that you know how to walk the talk.  That’s not always the case, though. As agencies focus on operations, some put off marketing their SEO services until they …

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how to hire account managers

Scaling Lead Generation: How To Find Qualified SEO Leads

SEO is becoming a hot commodity and everyone who’s heard of what it can do wants in on the action. Even though that’s the case, many businesses are having a hard time finding quality SEO Leads. Leads who can spend $1000 or more a month.  How do you find quality leads and turn them into qualified …

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SEO Contract

What to Include in Your SEO Contract (Free Checklist)

A marketing contract can make or break any deal. Not just to get the signatures on the dotted line, but as a binding agreement that gives both parties equal opportunity to showcase what they can deliver. Using a contract for SEO, the sentiment is the same, but the details that go into an SEO contract …

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How to Cold Email Like a Professional

Write Effective Cold Emails in Minutes: Email Marketing Tips

Have you ever been in a situation where you had to strike a conversation with someone you’ve only just met? You struggle to find the balance between sounding warm and engaging without coming off as intrusive. It’s not easy, especially if you’re not the chatty type. Sending a cold email is pretty much the same …

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Growing Your SEO Company

Your Guide to Going from SEO Beginner to Pro

I’ve shared with you many guides covering a wide variety of topics – from teaching the beginners basics to giving tips to SEO professionals. I want to put those all together in this entry to serve as your guide to moving from being an industry beginner to an SEO pro. For the Beginners How to …

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April 30 Software Update Feature

Update To Our CRM & Marketing Automation

On May 15, 2018, we will deploy a release of SEOReseller code-named Obi-wan. This is the first major release in a packed roadmap for the coming months. Since the beginning of the first quarter of 2018, we’ve realized and learned from our mistakes. We are determined to correct those and improve your experience with our …

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How to Run an SEO Company

How to Run an SEO Company

Managing an SEO company can be challenging, especially if you have limited to no prior experience in SEO and the online marketing industry. Start-up marketing agencies, in particular, will find it difficult to break into the industry if you do not know which parts of your business to focus on. What I want to do today …

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Digital Marketing Strategies for New Agencies

Digital Marketing Strategies When You’re Not Ranking: A Guide for New B2B Digital Marketing Agencies

As a digital marketing agency, you understand the various digital channels for marketing online provide the best way to expand your audience and reach new clients. Indeed, your very existence requires that you be able to sell this idea in the form of services to local businesses. But an effective digital marketing strategy often requires …

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Read more: Digital Marketing Strategies When You’re Not Ranking: A Guide for New B2B Digital Marketing Agencies
How to make white label SEO work for your agency

How to Make White Label SEO Work for Your Agency

Planning to resell SEO? In this blog, we’ll share some of our partners’ secrets in how they became successful with white label SEO and how they turned their agency into a revenue-generating machine. The work of an SEO agency is often divided into two: delivering results for clients and finding ways to grow their agency. …

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Solving Common Pain Points to Start Your Digital Marketing Agency

Every agency has pain points, and most of the time, these are the reasons they find it hard to scale their business — or get started at all. Addressing pain points is a part of our everyday conversations with partners, and a part of how we develop solutions to make it easier for agencies to …

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The SEO Proposal That Wins You More Clients

SEO Proposal Template: How to Turn Your SEO Proposal Into The Ultimate Sales Tool

With our cutting-edge software, you can immediately increase your agency’s profitability by creating a SEO Proposal Template that fits unique clients. The best part is it expedites your process so you can prepare for multiple proposals simultaneously!  Global e-commerce sales are expected to rise each year, with Shopify estimating it to reach more than $6.5 …

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Read more: SEO Proposal Template: How to Turn Your SEO Proposal Into The Ultimate Sales Tool
Agency Advantage - Lead Generator

Agency Advantage – Start Growing Your Digital Marketing Agency Today

After almost a decade of helping agencies get to powerhouse status, a groundbreaking solution was overdue for agencies who are still dreaming of quitting their day jobs. Our Agency Advantage platform addresses the most pressing needs of new and struggling agencies by providing a solution to three major challenges: Lack of Authority – Agencies that …

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Agency Advantage to Grow Your Business

Agency Advantage: Your Edge to Growing Your Business

Over the years, we’ve had a lot of success helping agencies dominate their niches. We’ve come to understand what a new agency needs to be successful. We decided to put all of our client feedback, coaching sessions, and business development insight into one comprehensive solution for new agencies. The Agency Advantage program is designed to …

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How to Combine Passive and Active Lead Generation

If you’ve done your prep right – finding a niche, creating a killer agency website, and building your social media profile – and managed to turn that first handshake into a sale, your next challenge is to generate more leads. While your website can be a powerful lead-generating tool, there are two approaches that will …

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8 (Free) Ways to Generate More Leads With Your Website

It’s something you have heard before: you can increase website leads through optimization. However, you will be surprised that there are actually people who want to provide digital marketing services but don’t try to rank their own websites. Crazy, right? Too often we see partner agencies with websites that aren’t built to generate leads– the …

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Read more: 8 (Free) Ways to Generate More Leads With Your Website

Platform Update: Account Settings Upgrade

We have released an overall upgrade to the Account Settings, making it easier for you to manage employees and clients, configure your white label dashboard, and customize your experience with the SEOReseller platform. New User Management System It’s now easier to quickly and easily manage multiple users under the SEOReseller platform. We created a streamlined …

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Build Your Agency Brand

How to Build Your Agency’s Brand

Here’s what you need to understand about branding—it’s more than just having a unique name and a logo. If you’re serious about starting an agency, the first thing that you need to pay attention to is your brand identity. After deciding on a name, designing a logo, and creating a persona for your agency, what’s …

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Track Reviews with Reputation Management

White Label Reputation Management Sales Video

When working with a reseller, the role of your digital marketing agency is to sell our service to your clients. We handle the white label software and the strategy so that you can sell more. For some services this is easier than others because the need is obvious – for instance, your clients know they …

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Fundamentals of Prospecting - Feature Image

The Fundamentals of Prospecting

We tackle the fundamentals of prospecting – everything from defining your target market to nurturing them once they become qualified leads. But first, what is prospecting? Sales Prospecting is the process of identifying potential customers that are likely to want or need your service, connecting with prospects, and laying the foundation for a conversation. This …

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Qualify Leads with SEO Client Questionnaire

Qualify More SEO Leads with Our White Label Client Questionnaire

We’ve said it before, we’re going to say it again: qualifying is a crucial process when you’re finding SEO clients. You may be getting thousands and thousands of leads, but remember that not all of them deserve your time […]
Read more: Qualify More SEO Leads with Our White Label Client Questionnaire
Building Your Brand Header

How to Sell SEO to Local Businesses | Step 0 – Preparation

This post is the first in a series about how to sell SEO to local businesses. In this post, we focus on Step 0 – Preparation. For an overview of our system, check out the How to Sell Local SEO Like a Pro Webinar. What is the key to selling SEO to local businesses? Like …

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New Features to Grow Your Agency

Today, we’re releasing several new features that form SEOReseller’s Partner CRM – what we envision is to be an all-in-one marketing and sales solution for digital marketing agencies. These features make it easy for agencies to generate and track leads, send audits and proposals, and turn prospects into actual clients all from their white label …

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Header - Why Agencies Switch Providers

5 Reasons Agencies Switch White Label SEO Providers

Switching white label SEO providers is not easy. The most difficult part? Realizing that it’s necessary. Unkept promises keep piling up next to the vague and unexplained strategies but your agency chooses to ignore it all. The reasons for this vary but the primary reason is a version of “we’ve just been with them for …

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Sell Web Design Pitch Deck

Web Design Pitch Deck: Developing a Pitch That Wins Clients

Designing a website is one thing; pitching your web design is an entirely different matter. You may have an impressive design, but if you don’t pitch it right, that design you’ve spent hours working on might not even see the light of day […]
Read more: Web Design Pitch Deck: Developing a Pitch That Wins Clients

Starting Your Digital Marketing Agency with SEOReseller

Over the years, we have helped partners grow their digital agency business from $0 to multi-million monthly revenue. A lot of the lessons we’ve learned we shared in our blogs or our webinars to encourage new partners to emulate and eventually succeed, just like our powerhouse partners [..]
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Key Takeaways – How to Sell Reputation Management to Your Clients

Regardless of the channel through which a potential customer discovers a business, they will at some point want to know about other people’s experience with that business. All it takes is a simple search. What they discover will determine if they become customers. This is why managing your client’s reputation is critical. It’s a message …

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How Agencies Are Growing Their Business with SEOReseller

Digital marketing is at its peak, but is your business growing as you want it to? When we start a partnership with a new agency, we have one thing in mind: growth. A partnership is all about leveraging the strengths of your agency to help you be the best at what you do – providing …

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New Feature: Proposal Builder and Dashboard

At SEOReseller, we’re all about making your life easier. Today, we introduce our new Proposal Builder which gives you the ability to easily generate proposals for SEO, Social Media, Web Design and PPC packages in minutes. Before our new Proposal Builder, agencies wasted countless hours creating untested, long-winded custom documents or they relied on tired …

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Campaign Overview & Navigation Upgrade

We have upgraded the Navigation and the Campaign Overview of your dashboard – it’s now cleaner and easier to find what you need. New Top Menu Navigation[twenty20 img1=”30145″ img2=”30144″ width=”100%” offset=”0.5″] To support the many developments to your white label dashboard, we updated the navigation with the goal of making it simpler for both you …

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Core Listings - Reputation Management

You Don’t Need to Put Your Client on Every Directory – Only the Ones That Matter

For years digital marketing agencies and other “experts” have been harping on the need for local listings and citations. Often reaching nonsensical conclusions. Listings and citations are important in Local SEO – yes, but only to a certain extent. Once you have covered all the major directories and have enough listings from local directories, the …

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Reputation Management - Build, Manage, Promote

Build, Manage & Promote with Your All-in-One Reputation Management Dashboard

Our mission is to help you grow small businesses, worldwide. And one of the biggest challenges for any small business is building their online presence, managing their reputation, and promoting their business on different channels. That’s why we developed the Reputation Management Dashboard […]
Read more: Build, Manage & Promote with Your All-in-One Reputation Management Dashboard
White Label Web Design Portfolio Plugin

WordPress Plugin for Your White Label Web Design Portfolio

We’re making it easier for you to sell web design. It all starts with your very own web design and development portfolio. How? By integrating our dashboard WordPress plugin on your WordPress website […]
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Increase Traffic with Organic SEO Case Study

Organic Traffic Increased by 300% in 6 Months [SEO Case Study]

“I want to rank for the first page with these keywords.” This is what clients tell our partners all the time. But, for a website in a competitive industry, ranking for money terms can be a battle itself […]
Read more: Organic Traffic Increased by 300% in 6 Months [SEO Case Study]
Outsource Web Design Trust in the Experts

Outsource Web Design: Trust in the Experts, Grow Your Agency

As a digital marketing agency, you want to serve your clients with the best web design service and provide them the results they want for their business while also growing your revenue. But, do you need to do everything by yourself? No, you don’t […]
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Dashboard Update

Tracking Your Client’s Leads Has Never Been This Easy

At SEOReseller, we’re all about giving you more tools to provide value to your clients. Today, we take an important step further into that direction with the release of our new Lead Tracker feature – available immediately to all new and existing campaigns for free […]
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How Do You Fit Content in Your SEO

Content in SEO: How Does It Fit into Your Strategy?

“Content is king”. It’s a phrase that everyone in the digital marketing industry has come to embrace. You can’t succeed in SEO without quality content, and content will not be effective if you’re not implementing the right SEO strategy […]
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Why You Need to Work with an Outsource SEO Company

Any good marketing agency knows what to do in-house and what to outsource. Given how limited campaign budgets are, it is a must for marketers to be decisive on the allocation of resources. A misstep in resource allocation can derail the progress and success of a campaign […]
Read more: Why You Need to Work with an Outsource SEO Company
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Selling Value with Your SEO Client and Reporting Dashboard

Selling SEO isn’t rocket science, but it’s not simple either. In fact, 18.26% of marketing professionals state that SEO is one of their most significant marketing challenges […]
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16 Local SEO Fixes - SEOReseller.com

Ramp Up Your Rankings in 20 Days with These Local SEO Fixes [Infographic]

The local SEO landscape has changed so much that it will make you think if what you’re currently doing is enough to ensure your clients remain visible on search results. The rise of mobile search, queries becoming more conversational in nature, and Google changing the way local results come up have set the stage for a new local SEO scene — and we might even be expecting more next year […]
Read more: Ramp Up Your Rankings in 20 Days with These Local SEO Fixes [Infographic]

New WordPress Plugin for Using Your Dashboard on Your Domain

Providing the all-in-one dashboard to your clients on your domain is one of the many features that make us a truly white label solution for your clients’ marketing needs. Currently, there are three ways to accomplish this – by using our domain, by directing your domain to our server and uploading an HTML file to your website. […]
Read more: New WordPress Plugin for Using Your Dashboard on Your Domain
Web Design

New White Label Feature: White Label Web Dev Portfolio

We released a new whitelabel feature today. With the whitelabel Web Design portfolio, you can use our designs as your initial portfolio for when your prospective clients are looking for sample work.
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Inside Reputation Management: A Powerful Dashboard in Your Hands

We’re pulling all the stops this time to extend the marketing capabilities of your agency and keep your small business clients on top of their local presence. Our team has been working on tools to make it easier for your agency to do more, leverage your marketing initiatives, and get more customers for your clients […]
Read more: Inside Reputation Management: A Powerful Dashboard in Your Hands

Update: New Dashboard and Onboarding for new Partners

Now, it’s easier to launch new audits, manage your campaigns, and access the store right from the home dashboard. Key features of the new dashboard includes:
Read more: Update: New Dashboard and Onboarding for new Partners
Add New Campaign Changes

Update: Add New Campaign Changes

We changed the process on how you Add New Campaigns in the Dashboard. Now, when you add campaigns, you’ll be asked to provide Business Information, Location, Accounts, and Logo.
Read more: Update: Add New Campaign Changes
Selling Web Design

Selling Web Design: How to Ace Your Website Design Pitch

Selling website design is on a different level than when you’re selling SEO services or paid ads services. Unlike SEO or paid ads, you have an actual output that clients can revise or send back if it didn’t meet their expectations. This adds another layer of challenge in satisfying clients and bringing in revenue. I’m …

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13 Stats Every Digital Marketer Should Know For 2016

13 Stats Every Digital Marketer Should Know for 2016 [Video]

The Digital Marketing Stat Sheet was intended as a handy reference to help agencies respond to difficult sales objections. But it also helped agencies see the bigger picture of the industry they’re a part of, the direction it’s heading, and how to prepare their agency accordingly. […]
Read more: 13 Stats Every Digital Marketer Should Know for 2016 [Video]
Key Takeaways Partner Bootcamp

Key Takeaways from How to Do Effective Keyword Research Webinar

Today’s consumers are driven by instant queries. 9 out of 10 users turn to search engines to look for information, and most of them use their smartphones when they search online. When they make a query, users type in search phrases that are related to what they’re looking for […]
Read more: Key Takeaways from How to Do Effective Keyword Research Webinar
how to sell seo services

How to Sell PPC: Your Agency’s Blueprint to Win More PPC Clients

Throughout the years, there have been major changes to Google Ads. All of these changes affect any agency offering PPC services—not just in terms of mastering the new features, but also in how they sell their services to clients. So I think this would be a good time to talk about how to sell PPC …

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SEOReseller Pay Per Click

Your PPC Solutions Just Got Better

The right ad, to the right person, at the right time. When done right, Pay-Per-Click allows you to drive highly-qualified leads to your clients […]
Read more: Your PPC Solutions Just Got Better
Social Media Marketing for SMBs 2016 Featured Image

Social Media Marketing for SMBs in 2016: The Numbers

Social Media has been growing at a tremendous rate. It has allowed allowing consumers to directly engage with the brands they love, changing the way SMB’s will be doing business for the foreseeable future.[…]
Read more: Social Media Marketing for SMBs in 2016: The Numbers
Key Takeaways Partner Bootcamp

Key Takeaways from the SEO Site Audit Training Webinar

To start off any white label SEO campaign on the right footing, you need to determine the elements that keep your client’s website from ranking. This is exactly what SEO site audits do. And in the second Partner Bootcamp webinar I ran you through each of the five components of an SEO Site Audit, so …

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How to Sell SEO: An Agency’s Guide to Getting More SEO Sales

As a digital marketing agency or freelancer, you know how important local search is. You know that any business will have a hard time reaching that coveted top rank organically if they don’t claim the top spots in local searches. But your clients don’t […]
Read more: How to Sell SEO: An Agency’s Guide to Getting More SEO Sales
Generating Quality Leads - Local SEO - SEOReseller

Generating Quality Leads: Local SEO as a Strategy

Almost half of the total world population are internet users. Out of those 3.4 billion people, 2.3 billion are active on social media. Nearly 13% are big fans of local based search. These are all senseless numbers until you consider the profit you’re losing. If you’ve been neglecting local SEO, you’re doing it wrong. If …

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Integrating Semantics in Your SEO with LSI Keywords - SEOReseller

Integrating Semantics in Your SEO with LSI Keywords

Users drive today’s search. With user intent as the focus of queries, semantics provide a central role in how search engines work. In this sense, Latent Semantic Indexing (LSI) connects user intent with queries and deciphers these searches to rank relevant websites […]
Read more: Integrating Semantics in Your SEO with LSI Keywords
Key Takeaways Simplifying SEO SEOReseller

Simplifying SEO Key Takeaways: 6 Core Metrics You Need to Know

SEO specialists identify ranking problems and diagnose the health of a website using different metrics. Most of them would comb a site with one or two dozen metrics that they’re familiar with. They apply this process to campaign after campaign without seeing the strengths or weaknesses of the website[…]
Read more: Simplifying SEO Key Takeaways: 6 Core Metrics You Need to Know
Agency Growth Hack Building Your Client Base - SEOReseller

Agency Growth Hacks: Building Your SEO Client Base

SEO is one of the major game changers in the digital landscape. Ironically, not all businesses have optimized websites. A 2015 survey shows that only 25% of small businesses in the US use SEO as a marketing tool, and this can mean a lot of missed opportunities for these businesses […]
Read more: Agency Growth Hacks: Building Your SEO Client Base
Becoming the Digital Expert in Your Niche - Featured Image - SEOReseller

Generate Leads for Your Agency with Niche Marketing

Over the years, we’ve had the opportunity to work with over a thousand agencies and digital professionals. These partners come from different backgrounds from all over the world, but the most successful agencies have one thing in common that sets them apart from their peers: They don’t just know how to market their clients, they …

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Key Takeaways from the Overcome Sales Objections Webinar

Agencies will always get sales objections from clients, but the ones that eventually succeed are the ones that learn how to overcome these objections to build long-lasting business relationships. In the recent Boost Your Business Webinar: Overcoming Sales Objections like a Powerhouse, Tim joined Bernard again to give tips on how to address the most …

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Sales and Marketing - SEOReseller

Leverage the Combined Force of Sales and Marketing

Most agencies perceive that marketing’s sole function is to generate leads, while sales is responsible for turning those leads into clients. When marketing fails to deliver, the sales team shifts the lack of revenue to the other. This lack of alignment is what causes underperformance in most agencies. […]
Read more: Leverage the Combined Force of Sales and Marketing
SEO Campaign Strategies For Highly Competitive Niches SEOReseller

SEO Campaign Strategies for Highly Competitive Niches

Agencies accustomed to serving smaller businesses are often at a loss when they have an opportunity to work for a larger enterprise. Although you have more resources to work with since these clients typically have deeper pockets, you also face the task of trying to rank a client for a highly competitive niche. […]
Read more: SEO Campaign Strategies for Highly Competitive Niches
The Power of Brand Advocates Featured Image SEOReseller

Three Steps to Building Small Business Brand Advocates

It’s a common misconception among small businesses that online reputation management is primarily defensive, that it’s all about taking down negative reviews. After all, reviews only become a problem when they’re bad, and that’s when businesses come to agencies looking for a solution lest it cost them new customers. […]
Read more: Three Steps to Building Small Business Brand Advocates
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Spot the Good Opportunities in Bad Reviews

When businesses receive negative reviews, they panic. They either respond to the review or take it down—most of the time it’s the latter. What most businesses fail to see is that they can use negative reviews as a turning point for their local presence. […]
Read more: Spot the Good Opportunities in Bad Reviews
Building Local Search Presence with Citations

Building Local Search Presence with Citations

As customers have grown accustomed to learning about nearby businesses online, it’s become increasingly important for local businesses to be found where most customers are looking for them. […]
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Key Takeaways from Selling SEO the Right Way

Last week’s Boost Your Business Webinar focuses on becoming an expert at selling SEO. Bernard and William discussed different touch points that show partners and freelancers how to go from good to great in pitching their SEO services. […]
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When Reputation Is On The Line Building A Strategy For Clients

Online Reputation: Building a Stronghold for Clients

Online reputation is not only about what people are saying on social media posts, review sites, and the comments sections of blogs. For those who are running an online business, it’s the fine line between closing a sale and losing customers to competitors. […]
Read more: Online Reputation: Building a Stronghold for Clients
Communicating Better With Web Design Clients - SEOReseller.com Featured Image

What to Ask Web Design Clients and What They Should Know

At the heart of every web design client horror story is a failure of communication. While no one will know the brand better than the client, the web designer has the expertise to create a website that can meet their objectives. It’s when these two sets of expertise fail to meet that can lead to …

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Social Media Channels - SEOReseller.com

Getting Digital Leverage with Multiple Social Channels

As online users flock to social media, these sites have become more than just a place for reaching out to people—these turned into a marketplace for businesses. It’s not hard to stumble into a business with a Facebook or Twitter profile these days. After all, a smart business owner would go to where the customers …

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Presenting Reports Blog Post - SEOReseller.com

Presenting Reports: Turn Data into Insights for Clients

Reporting on your campaign success isn’t just about showing clients charts and data. You need to be able to present reports in a way that your clients can connect to their business objectives. Showing them that they rank highly for a keyword or their Facebook Ads are generating thousands of impressions isn’t enough. How does …

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Keytakeaways from How to Keep Clients Webinar - SEOReseller.com

Key Takeaways from the How to Keep Clients Webinar

The agencies that have loyal clients are the ones that keep growing at a steady rate. It’s from loyal clients that agencies generate repeat business and predictable revenue, eventually becoming sustainable businesses. But what can agencies do to improve their client retention, and where should they focus their relationship-building efforts? In the recent Boost Your …

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The 4 Challenges Keeping You From Closing That Sale - SEOReseller.comv3

The 4 Challenges Keeping You From Closing That Sale

Clients don’t respond to pushy, hard-selling salesmen, and no one wants to be perceived as one either. Most agencies would rather be seen as consultants, someone prospective clients look to for answers to their business challenges. The traditional salesperson has a “me-first” attitude, focus more on their company’s products or services when they pitch, and …

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Advanced SEO Consultation

Advanced SEO: Build a Flagship Campaign for eCommerce Clients

Most eCommerce companies simply think of SEO as a general term, failing to understand the different levels of web optimization. Basic SEO revolves around site architecture, content development, link building, and factors that make a website searchable to its target audience. Advanced SEO involves the intricacies of algorithms and the science behind search engines, then …

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Making PPC Work To Your Client’s Advantage - SEOReseller.com

Making PPC Work to Your Client’s Advantage

Powerhouse Agencies have an entire toolbox of digital marketing services at their disposal that they can offer to small businesses. Determining which ones to include in a proposed solution to a client requires knowing each tool’s strengths, the situations that call for its use, and how to use it for maximum benefit. But with PPC …

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Selling Web Design Made Easier with New Dashboard Features

It’s complicated. Web design is a complex, highly-collaborative process, requiring back-and-forth discussions with clients, multiple revisions, and often includes additional expenses. After all, a website is the foundation for your client’s digital presence and key to making a good impression online. Each client takes ownership of the website and demands the most that they can …

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Key Takeaways from the Ace Your Next Sales Pitch Webinar

A sales pitch is a catalyst to business growth whether you’re still in the beginning stages of your business or are already an established, powerhouse agency. A sales pitch is simply essential to your success, and at any level, there are always aspects of your pitch that you can improve on further. In last week’s …

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Future Proof Your Agency with Multiple Services - SEOReseller.com

How Offering Multiple Services Benefits Your Digital Business

Digital agencies that specialize in one or two services often fall into a kind of tunnel-vision, becoming too fixated on their services that they forget what their clients fundamentally need from them: To establish an online presence for their brand that can realize their marketing and business objectives. And their clients are slowly realizing that …

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Local Web Design - SEOReseller

Introducing The New Local Web Design Package

Faster, better, more competitive. While other companies are increasing their prices, we are finding ways to reduce ours. Starting tonight, we are releasing an improved Local Web Design Package built upon premium niche-targeted WordPress themes and with faster development time—at 50% less than the price of our previous offering. With provisions for up to 30 …

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Boost Your Business! Be a Powerhouse Agency in Less Than a Year with SEOReseller

Key Takeaways from the “Be a Powerhouse Agency” Webinar

Preview(opens in a new tab) Business owners are always thinking about how to get their businesses to the next level. But even the most successful and enterprising of business owners get stumped every now and then. Suddenly business growth plateaus, and it’s not always clear how to get out of this rut and back on …

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Local Web Design - SEOReseller.com

Overcoming Barriers and Challenges of Small Businesses in Building Websites

Having a top-performing website is never easy. Although this is true for businesses of all sizes, small businesses are in for a bigger battle. Today, it’s indeed possible to build a website in less than an hour, however, it’s a different ball game when you’re planning to build a successful website that people actually want …

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SEOReseller Roundup

Industry Round-Up (11-17 Jan 2016)

We’re not even done with January and already there’s big changes afoot! From Google’s core ranking algorithm update, to the rise of Display Ads, here’s our round-up for the biggest digital marketing news of the previous week. Search Google’s Webmaster Trends Analyst John Mueller says webmasters probably won’t notice future Panda updates, and Google Cache …

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Future Trends of Social Media Ads: Programmatic, Mobile, Personalized

Marketers have diverted more resources into social media marketing in 2015 than ever before, with particular emphasis on using the social networks as ad platforms. By 2016, almost 90% of marketers in the US with at least 100 employees will use social networks to extend their clients’ reach. Facebook and Twitter will remain the favorite …

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Reputation Management Dashboard for Agencies

Introducing: SEOReseller’s Reputation Management Dashboard

SEOReseller.com is rolling out new powerful features for your agency dashboard. We launch the Reputation Management tool― a feature available to everyone who signed up to our dashboard. Designed and developed to monitor your client’s online reviews and business listings, this new feature enables you to leverage SEOReseller’s technology to provide more value to your …

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5 Reasons Why You Should Offer Facebook Paid Ads to Your Clients

Why You Should Offer Facebook Paid Ads to Clients

Facebook enjoyed a great 2015 thanks to new tools, features, and services such as the Instant Articles, the addition of a ‘Buy’ button, a new insights tool, and the introduction of M, its new intelligent personal assistant. >It also did well in numbers and engagement. It was named the most used tech product in the …

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Searching Small Why Bother with Local and How to Make it Big

Searching Small: Why Bother with Local and How to Make it Big

There are several elements in Search Engine Optimization that need to act in perfect concert before it can work. Vigilant link building, creative content, intriguing PPC ads, and efficient marketing strategies all play a part in the success of a campaign. But, no matter how hard we work, it’ll all be for nothing if we …

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Link Building and Google Penguin

Penguin is Coming (Again)… Are Your Clients’ Websites Ready?

Talks of another Penguin Algorithm refresh has been going on since July 2015. Two things we know about the update on the Penguin Algorithm so far. First, it is expected to happen before 2015 ends, without any definite or fixed dates of release. Google Webmaster Trends Analyst Gary Illyes confirmed this on a Twitter post. @Andrew_Isidoro yes — Gary Illyes …

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Yahoo To Display Google Results

Yahoo inks Deal to Display Google Search Results

Your SEO and PPC efforts may soon gain more traction and success, as Yahoo recently inked a deal with Google that would allow Yahoo to display Google search results. Reunited In their third quarter earnings results announcement, Yahoo disclosed the details of a new search deal with its rival that has been in place since …

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SEOReseller Client Intake

SEO Client Intake: The Essential Questions

So you’ve prospected a new client, or a potential client has expressed interest in getting your services. You’ve got one foot in the door, so to speak. All you need to do now is to ask the right questions — a crucial step during what is called the client intake process — to establish what …

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White Label Facebook Paid Advertising

White Label Facebook Paid Advertising

Whether your clients are looking to reach new audiences, expand their current social network, stimulate business page engagement with more post likes, comments, and shares, generate recurring traffic to their websites, gain awareness or retain local customers or target a certain demographic within a location, our new Facebook Paid Ads, one of  SEOReseller’s improved white label …

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SEOreseller Google Unveils New Logo and Updates

Google Unveils New Logo and Updates

Google unveiled the new look of its iconic logo in an effort to better reflect the new capabilities and identity of the search engine. The change is part of a much larger rebranding effort by the company that includes updates in Search and Now Card Visuals. Google representatives explain that the logo change is a …

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SEOReseller-Google Delivers Blow to Flash Advertising

Google Delivers Blow to Flash Advertising

Google recently announced that they would be converting Flash advertisements into static images starting September 1; a move many analysts see as the final blow to put Flash down for good. Representatives of the search engine giant say the move is to protect users from malicious code injections, which the software has become infamous for. …

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WordPress Development Packages

Introducing Our New WordPress Development Packages

As our client base continues to grow, we strive to find ways to serve their needs better. Today, SEOReseller is proud to announce a significant improvement in one of our core offerings. We have repackaged our web development services, and now have two superb new products for you to choose from. Adaptable, user-focused, and exceptionally cost-effective, …

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Google Confirms Release of Search Analytics Search Console API

Google Confirms Release of Search Analytics Search Console API

True to their word, Google has officially released the new Search Analytics API for the Search Console early Wednesday morning, after it was pushed from the initial launch a day prior. The new API will allow webmasters to – in Google’s words – bake search performance data into apps and tools. The Long-Awaited API The …

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Google Search Trims Down 7-Pack SERPS

Google Search Trims Down 7-Pack SERPS — Why?

This just in: Google is realigning its local search results to make room for streamlined local business suggestions. What’s happening? Google has reportedly been trying different layouts for local searches in line with its Material Design, but that is not what’s causing the buzz. Searches involving the hospitality, food, and entertainment sectors have started showing …

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Website Navigation Issues

Website Navigation Issues that Frustrate Users

Innovation is the secret to the success of every business. When there is a need for a new product, companies are quick to deliver. When there is no need, businesspeople create it. It requires creativity to address what consumers want and to encourage them that they need the products or services you offer. Creativity, however, …

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Measuring And Improving Earnings From Social Media

Measuring and Improving Earnings from Social Media

Facebook has 936 million daily active users. The impressive number wows even companies wanting to improve brand awareness, and they concentrate on updating their Facebook Pages to drive traffic to their websites. Among the companies earning from Facebook’s wide reach is Coca-Cola with over 91 million fans. Second is McDonald’s with close to 58 million. …

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Google to Remove Unverified GMB Listings

Google to Remove Unverified GMB Listings

Google has announced that it will begin shutting down unverified Google+ Local pages on July 28, 2015. After the update, any pages not associated with an actual account will no longer be viewable. Based on a previous announcement, long-inactive accounts that do not respond to contact attempts from the Google My Business team will be …

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Professionally Designed Websites

How Professionally Designed Websites Affect Branding

First impressions count—especially on the Internet. When people can find dozens or even hundreds of alternatives with the click of a button, it is important to earn their trust and attention immediately. What do customers see when they land on your client’s homepage? Many business owners underestimate the importance of a professionally made website. It …

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WordPress Advantage

The WordPress Advantage: What Makes a Good CMS?

WordPress is by far the most widely used CMS in the world, and it has significantly changed the online landscape. Tens of millions of websites now use this platform, including those owned by CNN, Sony, Time Inc., and other distinguished brands. Our very own site utilizes WordPress, and we have built many websites for our …

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SEO For Small Businesses

SEO for Small Businesses: Set the Stage for Success

Apple is a brand known the world over, but it did not experience instant success. Much like other businesses, it started out small. It started locally, with Steve Jobs and Steve Wozniak at the helm, armed with loans and a plan that was, at that time, too dire for investors to imagine. Easy as it …

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Read more: SEO for Small Businesses: Set the Stage for Success
Penguin Refresh Forecast

Penguin Refresh Months Away; Google Maps Gets More Interactive

The highly anticipated Penguin refresh that Google says will allow the algorithm to run in real time is still months away, according to Gary Iles of the Google Webmaster Trends Analyst Team. Reports of a Panda data refresh first became known early in June. Webmasters that have been hit by the latest update of the …

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Read more: Penguin Refresh Months Away; Google Maps Gets More Interactive
Demographic Targeting System

Bing Continues Rollouts with Demographic Targeting Systems

Bing Ads continues its streak of innovations with more tools allowing webmasters to see who their campaigns are reaching and target them more effectively. The Improved Demographic Targeting and Reach Visualization systems leverage more demographic data from the user’s search and display to increase overall coverage. Bing Targets Demographics Better Bing representatives say that The …

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Read more: Bing Continues Rollouts with Demographic Targeting Systems
Bing Changes To Ads And Maps; Yahoo Tests Google

Bing Changes to Ads and Maps; Yahoo Tests Google

Bing Ads introduces two new tools to its overhauled homepage dashboard at the account level. The new dashboard, in addition to other upgraded features, provides a quick glance review of the campaigns and their performance. The new features include filters known as customized modules and time period comparisons. New Dashboard Features Photo Courtesy of: Bing …

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Read more: Bing Changes to Ads and Maps; Yahoo Tests Google
Upselling and Cross Selling Strategies

Upselling and Cross-selling Your SEO Services to Maximize Profits

Upselling and cross selling are quite the buzzwords in the world of retail, whether it be over the Internet or in actual store locations. These are the strategies used to maximize profit while ensuring that customers make the most of their purchase through complementary offerings. These selling techniques, however, are not exclusive to retail or …

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Read more: Upselling and Cross-selling Your SEO Services to Maximize Profits
SEOReseller Social Media

Social media can be difficult. We make it easy.

SEOReseller’s new suite of turnkey and collaborative social media reseller packages provides you and your clients a professional and custom-tailored social media service for a fraction of the cost. We provide the social media plan customized exclusively for your brand, precise and professional execution of the strategy, and assurance that we will see it through to …

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Read more: Social media can be difficult. We make it easy.
Adwords Reduces Accidental Clicks

Adwords Reduces Accidental Clicks; Cutts Extends Leave Once More

Google Adwords is implementing new measures to help reduce the number of accidental clicks on mobile ads due to “Fat Finger Syndrome.” These measures are expected to provide advertisers with a more accurate picture of their PPC campaigns. According to Adwords, recent third party studies estimate as much as fifty percent of touchscreen clicks are …

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Read more: Adwords Reduces Accidental Clicks; Cutts Extends Leave Once More
Ensuring Client Satisfaction: The Gift That Keeps on Giving

Ensuring Client Satisfaction: The Gift That Keeps on Giving

The age-old maxim “the customer is always right” is an undeniably good guiding principle for any business. Addressing what your clients need and want (within reasonable bounds, of course) is a sure way of keeping them coming back for more. What that saying misses, however, is that customers don’t know everything. Hearing about how their …

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Strategies for Improving SEO Client Retention

Client retention should be one of the highest priorities for any digital marketing agency. More so in an unstable economy. Whether you’re offering SEO services or PPC, finding a lead is challenging. That’s why the moment you close them, you should aim to retain them. Closing a sale should never be your final goal.    Customer …

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Read more: Strategies for Improving SEO Client Retention
Google Searches in UK

Mobile Makes up Over Half of Google Searches in the UK

If anyone still believes that mobile is just a passing trend and that optimizing for it is optional, this latest news may change their minds. Eileen Naughton, Google UK-Ireland’s managing director and VP for sales and operations, announced at the London Tech Week that over half of all UK searches are now performed via mobile. …

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Read more: Mobile Makes up Over Half of Google Searches in the UK
Writing a Client Case Study

Writing a Client Case Study to Drive More Business

Social proof is one of the strongest factors that influence purchase decisions. The concept is no different in digital marketing; people want to see results, so SEO agencies need a way to demonstrate their expertise. Writing a compelling case study and displaying it on your website is one of the best ways to accomplish this. …

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YouTube Expanded Features

YouTube Brand Lift Offers Expanded Features for Better Consumer Behavior Analysis

Google gives online advertisers a better look at how effective their strategies are by giving the year-old YouTube Brand Lift several new features. Asking Questions The Brand Lift is a Google tool that provides companies with scalable actionable solutions to understand the impact of their advertising on brand perception.  The tool uses metrics like brand …

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Read more: YouTube Brand Lift Offers Expanded Features for Better Consumer Behavior Analysis
SEOReseller Agency Dashboard Features

Your Dashboard just got BETTER!

As the search landscape continues to change, so does the demand for white label SEO solutions that can adapt. This is why the SEOReseller.com’s SEO dashboard software is getting an upgrade to provide a better overall client experience. On June 7, 2015, we will be upgrading the dashboard that SEO agencies and their clients love. …

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Read more: Your Dashboard just got BETTER!
Panda Gets A Fresh Start, And Penguin Needs To Run Faster

Panda Gets a Fresh Start, and Penguin Needs to Run Faster

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Google recently made announcements that they are working to make the updates for Panda more consistent for websites, and are expecting one to roll out in the next two to four weeks. The arrival of Panda changed the game for much of the …

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Read more: Panda Gets a Fresh Start, and Penguin Needs to Run Faster
Google And Bing To Start Indexing Apps

Google and Bing to Start Indexing Apps; Matt Cutts Extends Leave

Both Google and Bing announced separate versions of a feature that will allow users to utilize app information for a more convenient experience. The Google version can be found on the new Google Search Console – formerly known as Google Webmaster Tools–that helps users discover how searchers discover content through Android apps. The Google features …

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Read more: Google and Bing to Start Indexing Apps; Matt Cutts Extends Leave
Parallax Web Design

Is Using Parallax Web Design Worth It?

The parallax web design has become a popular choice for most personal website owners and even proprietors of online stores. The technique involves movement and fluidity; the background moves more slowly than the foreground, which renders a 3D appeal. It works through layering images and other design elements. This particular web design option has been …

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Read more: Is Using Parallax Web Design Worth It?
GWT Rebranding, Phantom Update and Other News

Google Rebrands GWT, Confirms ‘Phantom Update, and Other News

Introducing Google Search Console Say goodbye to the Google Webmaster Tools. In a bid to reach out to more users interested in the various aspects of search marketing, Google announced the renaming of Webmaster Tools to Google Search Console. For almost 10 years, the traditional idea of the “webmaster” reflected only to some users, Google …

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Read more: Google Rebrands GWT, Confirms ‘Phantom Update, and Other News
Support for AdWords Editor

Google to Add ‘Buy’ Button in SERPs, Added Support for AdWords Editor

Added Support for AdWords Editor Due to insistent public demand, Google has updated its AdWords Editor to include full support for labels, upgraded URLs, call-only ads, in-app mobile ads, and custom affinity audiences. In an Inside AdWords blog post, the company made the changes to Labels because of user feedback. The update will now add …

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Read more: Google to Add ‘Buy’ Button in SERPs, Added Support for AdWords Editor
Bing's Own Algorithm

Bing Releasing its Own Algorithm

Following the massive SEO event that was Mobilegeddon, Bing published details about its own mobile friendly algorithm. The Microsoft-powered search engine is following most of the same beats as its mobile algorithm predecessor with some subtle differences in both its release and criteria. Google opened the floodgates with its announcement of the April 21 deadline, …

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Read more: Bing Releasing its Own Algorithm
Search Analytics Report

Latest Google News: Search Analytics Report, New Ad Units, and More

Analyzing website traffic is now easier as Google finally launched their new Search Analytics report. The new feature within Google Webmaster Tools will be replacing the old Search Queries report in the coming months. Search Analytics still performs pretty much everything Search Queries does, but with new functions, specifically with data and filtering options. The …

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Read more: Latest Google News: Search Analytics Report, New Ad Units, and More

Google’s Mobile-Friendly Update: Who Won? Who Lost?

In every Google algorithm update, there will always be winners and losers, and when it comes to the latest mobile-friendly-update, there’s no shortage of both. While it’s only been less than a month since the update rolled out, there are already clear winners and losers emerging, based from data collected by Searchmetrics. The enterprise SEO …

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Read more: Google’s Mobile-Friendly Update: Who Won? Who Lost?
Dynamic Structured Snippets

How Dynamic Structured Snippets are Changing the Way AdWords Work

Last March 6, Google introduced the Dynamic Structured Snippets as an AdWords extension. This new feature provides automated displays of industry-specific, structured information about products and services. As Google explained, this extension serves to fuel user experience and provide customers a clear idea of what to expect before clicking on an ad. It has been …

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Read more: How Dynamic Structured Snippets are Changing the Way AdWords Work
PPC Restructuring Strategy

4-Point Strategy for PPC Restructuring

PPC restructuring comes in two ways: starting all over with a new structure or working with what you have. Choosing between the two approaches will depend on your campaign goals and the current position of the account you’re handling. When do you need to restructure? If your client’s website goals have changed If the account …

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Read more: 4-Point Strategy for PPC Restructuring
URL Display in Mobile Searches

Google to Change URL Displays in Mobile Search; France Wants to Know Google’s Algorithm

Here’s a quick recap of the latest search-related news you might have missed last week. Better Displays for URLs in Mobile Search Along with its new mobile-friendly algorithm update, Google said it is also updating how URLs appear in mobile search results. More accurately, search results for mobile users will no longer display URLs. Instead, …

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Read more: Google to Change URL Displays in Mobile Search; France Wants to Know Google’s Algorithm
Identifying Crawl Issues

Spotting Blocked Resources Now Easier with New GWT Feature

Identifying files with crawl issues like blocked linked images, CSS, and JavaScript is made easier following a recent update on the Google Webmaster Tools. Looking for Blocked Resources Google announced that starting March 11, 2015, webmasters will have access to information identifying which of their website features are being blocked through the Blocked Resources Report …

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Read more: Spotting Blocked Resources Now Easier with New GWT Feature

URL Management now Easier with Google’s Upgraded URLs

Early this week, Google surprised advertisers with an announcement that they will be rolling out updated URLs to make URL management easier. In a blog post by Google AdWords Product Manager Leo Sei, the search engine giant said they are introducing the upgraded URLs to give advertisers an easier and faster way of managing and …

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Read more: URL Management now Easier with Google’s Upgraded URLs
Link Building and Google Penguin

Is Getting Quality Links Enough to Remove Penguin Penalties?

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. In his year-end Webmaster Central hangout session, John Mueller addressed one of the most interesting questions in the SEO community: Hypothetically, would an increase in the percentage of quality backlinks help resolve a Penguin penalty? With this query comes many more questions and opens …

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Read more: Is Getting Quality Links Enough to Remove Penguin Penalties?
What Is An Ideal Bounce Rate?

What Is An Ideal Bounce Rate?

You optimized a client’s website, but after two months of doing SEO, the site’s performance is nowhere near your target.  There are different SEO metrics that you can look at to see why the website is not performing, and one of these is the site’s bounce rate.  In SEO, having a high bounce rate from …

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Read more: What Is An Ideal Bounce Rate?
Does Site Speed Influence Rankings?

Does site speed influence rankings? [Case Study]

I am a firm believer that site speed carries a heavier impact on rankings than most assume. It’s simple; if a site loads too slow, it serves as bad user experience. Google is all about providing the most relevant information with the best user experience, so why wouldn’t they flag your site for not loading fast enough? …

Does site speed influence rankings? [Case Study] Read More »

Read more: Does site speed influence rankings? [Case Study]
SEOReseller Toxic Backlinks

Get Rid of those Toxic Backlinks Today

Link building is an essential part of your strategy. You can’t afford to ignore it; otherwise, all your efforts will become futile and put your online reputation at risk. Bad, unnatural, or toxic links are the banes of your link building strategy. These low-quality links (some of which are spammy) will earn penalties from Google. …

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Read more: Get Rid of those Toxic Backlinks Today

3 AdWords Features that Optimize Your Keyword Bids

Google AdWords is definitely one of the most useful tools for every SEO campaign. I’m going to talk about this tool’s advanced features that optimize your keyword bidding strategy. With proper use, you can breathe new life into campaigns that need help with pay-per-click efforts. Auction Insights The Auction Insights feature is the key to …

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Top Yahoo! searches in 2014 and What it Says About Us

We recently talked about the top searches from Google in 2014. This time around, we’re delving in a little deeper not only on Google, but also Yahoo’s top searches. The search engines looked at trillions of searches made worldwide over the past 12 months. This includes “how to…” searches to news stories that resonated with …

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On-Page Optimization

How to Over Achieve On-Page Optimization Success in 2015

Your on-page strategy is the foundation of your off-page efforts. Think of it as writing a good story. If you don’t get the basics right, your off-page strategy will fall out of line and make it difficult to get first page organic rankings. An effective on-page strategy puts your campaign into motion and makes it …

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Read more: How to Over Achieve On-Page Optimization Success in 2015
Succesful Ranking Key

Win Clients for Your SEO Business with These Secrets

A strong client base puts your SEO business right in the center of the action. But high client retention is like the pot of gold that you’ll find at the end of the rainbow. Only a few lucky SEO agencies are able to achieve this, but we’re here to change all that. By combining smart …

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Read more: Win Clients for Your SEO Business with These Secrets
Keyword Variations

Uncover High Value Keywords With These Secrets

As online marketing shifts toward intent and interest, I always advise agency partners to leverage audience targeting and make great strides with advanced conversion modeling. This is where smart keyword selection comes in. Keyword selection goes beyond knowing what search users usually type in queries; its true value lies in how you build the direction …

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Read more: Uncover High Value Keywords With These Secrets

The Secret to Staying on Top of the SERPs

SEO is many things, but its ever-changing nature makes life difficult for digital marketers. Your site was ranking first before going to sleep, and the next day —boom!—you’re down to Page 5. You realize that every bit of your hard work to stay on top is gone in just a blink of an eye — …

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Read more: The Secret to Staying on Top of the SERPs

The True Value of Metadata in SEO

The metadata has a lot of value for SEO. It is a shortcut information about your page. And from SEOReseller.com’s experience, these short snippets of content have been useful in improving three things: Click-Through Rates The click-through rate (CTR) boost is the most important benefit of metadata. This has an impact on the algorithmic ranking …

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Read more: The True Value of Metadata in SEO

Google and Bing Trends on This Week’s Search News

Google and Bing are the big buzzers on this week’s top search-related news. Google Penguin to Roll Out Indefinitely We’ve been talking a lot about the new penguin update, and until now, there’s still something to talk about. In what could be taken as either good news or bad news for webmasters, Google’s John Mueller …

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Read more: Google and Bing Trends on This Week’s Search News
SEO Project Management

SEO Project Management: Dissecting The Project Manager Role

Nurturing the success of agency partners is part of our methodology, and I’m proud of our achievements in this area. We serve as an extension of your team, and give you the leverage to provide great services for the end clients. We start by assigning a dedicated project manager when launching an SEO campaign. Your …

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Read more: SEO Project Management: Dissecting The Project Manager Role

Europe Breaks Up Google; Obama is King; and More on this Week’s SEO News

European Parliament Votes to Break up Google Parliamentarians in Europe voted to break up the Internet hold of Google in the region. The European Parliament said this comes from the “need to prevent online companies from abusing dominant positions.” To prevent such abuse, they are calling on the European Commission to “unbundle search engines from …

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Read more: Europe Breaks Up Google; Obama is King; and More on this Week’s SEO News

Take Your SEO Startup to the Next Level with Our Free Templates and White Papers

“Can I start my own SEO company even without formal training or experience?” This is a question we’re often asked, and our answer is always yes. The key is knowing the essential work that needs to be done, having the right tools, and knowing the right people. You’ve probably read other stuff online telling you …

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Read more: Take Your SEO Startup to the Next Level with Our Free Templates and White Papers

The Basics of Keyword Research

The right set of keywords is among the things that up your SEO game. If you have no idea how online consumers think in terms of key phrases, it will be difficult for your business to get to Page One of Google. Keyword research is an essential skill every digital marketer should have. It takes …

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Read more: The Basics of Keyword Research

Google, Yahoo, and Mozilla Make News on this Week’s Search Recap

What’s hot on this week’s search-related news? A new Google tool and a deal between two Internet big names. Google‘s Mobile-Friendly Tools Google launched a new mobile-friendly testing tool that tells you if a certain website meets the search giant’s criteria for a mobile-optimized site. The tool now adds the label “mobile-friendly” in search results …

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Read more: Google, Yahoo, and Mozilla Make News on this Week’s Search Recap

4 Ways to Set Up & Maximize Your WordPress Website

WordPress has gone from being a simple blogging system to a full digital platform for online marketing. It’s user-friendly, easy to use, and most importantly, free. That’s why many SEO agencies use this as their platform of choice when building their own website. The availability of SEO agency WordPress themes simply made it easier for agencies or …

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Read more: 4 Ways to Set Up & Maximize Your WordPress Website

10 Best SEO Tools & How to Get Them for Free

There are SEO tools for every metric that tells you how your site performs. Each one claims to make life less difficult, but there are two problems: First, the Internet is saturated with these tools. Each one promises to deliver better than the other; you don’t know which one can really cover your needs until …

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Read more: 10 Best SEO Tools & How to Get Them for Free

SEO Campaign Management: How to Launch a Successful SEO Project

“What exactly happens after launching my campaign?” This is a common and pressing question we get from SEO resellers every day. An inquiry that is so basic yet requires a full explanation about what we mean by “getting your campaign rolling” with our SEO services.  After filling out our order form and making your payment, …

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Read more: SEO Campaign Management: How to Launch a Successful SEO Project

Apple, Facebook, and Mozilla on this Week’s SEO News Roundup

Apple, Facebook, and Mozilla — some of the biggest names in the industry making waves with updates and plans for the future. Here is this week’s roundup of search-related news. Facebook Launches New Local Search and Discovery Tool Facebook introduced Places, their own discovery tool for local search. The social network uses its Graph search, …

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Read more: Apple, Facebook, and Mozilla on this Week’s SEO News Roundup

A Complete Guide to the SEO Platform

Over the past 6 years I’ve worked with a lot of SEO tools and platforms. Some hit certain aspects of reporting dead on, some lack in API integration, consistency or UX. Since our client base are agencies that need to prove ROI and show clients real results, our platform is designed with that as the …

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Read more: A Complete Guide to the SEO Platform

3 Key Clauses Every SEO Contract Needs

SEO companies and their clients use contracts, too. But not everyone gets this agreement right. To ensure your SEO contract covers all important bases, your legal agreement should contain the following clauses: Definition of Deliverables This part of the contract specifies what the client can expect from the provider. The SEO company lists the deliverables …

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Read more: 3 Key Clauses Every SEO Contract Needs

Google Webmaster Tools Update and other SEO News this Week

An important technical update on Google’s Webmaster Guidelines and an Android exec leaving the giant tech company. Here’s a roundup of SEO news you shouldn’t miss. Another Google Update Google updated their technical Webmaster Guidelines to reflect its changing indexing system. It specifically highlights the point that blocking your CSS or JavaScript files may be …

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Read more: Google Webmaster Tools Update and other SEO News this Week

What User Experience Really Is

Today, we are going to talk about one of the most overlooked areas in online marketing—the user experience, or the UX as many prefer to call it. This may be a buzzword, but only a few marketers understand what it really is. Regardless of the nature of your client’s business website, it’s your job to ensure that it …

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Google News of the Week Every SEO Professional Should Know

The release of Penguin 3.0, the birth of Inbox, and the latest about the German publishers who want to make Google pay for showing their content in search results. The leading search engine has been busier than usual all week long. Wonder what Google had been into these past couple of days, here’s a primer: Penguin 3.0 …

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Read more: Google News of the Week Every SEO Professional Should Know
Link Building and Google Penguin

SEOReseller.com Penguin 3.0 Promos

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Free Link Clean Up! We’re doing free link clean up for all new customers. Yup, 100% free to get your links cleaned up. *Valid until the end of October with an enrollment of a 6 months organic SEO package. *Enrollees must pay the first …

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Read more: SEOReseller.com Penguin 3.0 Promos

Ranking After Penguin 3.0, Early Results & Trends

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Over the weekend, Penguin 3.0 rolled out, confirmed according to numerous industry leading publications, and we are seeing proof of this from our rank tracking data collected over the past week. Since we manage tens of thousands of keywords across thousands of domains, we can see almost …

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Read more: Ranking After Penguin 3.0, Early Results & Trends

UPDATE: Top News In SEO This Week | SEO Reseller

One of the good things (and also one of the bad things, depending on how you look at it) about SEO is that something is always happening. There’s always something to look forward to. Let’s take a look at some of the most talked about topics in the SEO community this past week. New Tag Manager Tools …

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Read more: UPDATE: Top News In SEO This Week | SEO Reseller

What Google Webmaster Tools Does for SEO

To maximize your SEO campaigns, you need to cover all the bases, and most importantly, Google Webmaster Tools. For the newbies: what does Google Webmaster Tools do for SEO? The use of Google Webmaster Tools is important when designing effective SEO methodologies. Examples of valuable data GWT provides include the following: Keyword Metrics Webmaster Tools features …

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Read more: What Google Webmaster Tools Does for SEO

Hashtag Growth Hacking Tricks for Lead Generation

Ever since Twitter began its hashtag posts in 2009, many users adopted the habit to other social networks like Facebook and Instagram. We’ve seen the famous pound sign in almost every post to highlight events, topics, and things that are popular−or what users want to become popular. Google+ hashtags have a different purpose, though. While these can …

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Ladies & Gentlemen, Google’s “In the news” Box

Google is confident that it can provide the most relevant information to Internet users. Thus far, the company is doing remarkably well: it developed Knowledge Graph to provide general answers to search queries fast; it’s getting better at reading and ranking photos; and it combs the Web to find the freshest content with Google Alerts. …

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Read more: Ladies & Gentlemen, Google’s “In the news” Box

Searchmetrics Publishes New Study on SEO Ranking Factors for 2014

Searchmetrics launched a new study titled SEO Rank Correlations and Ranking Factors 2014 − Google U.S. The report shows new insights into correlations between search factors and rankings that correspond with today’s algorithms. This gives search marketers a glimpse on changes for successful website optimization. This new study about the search landscape is by far …

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Read more: Searchmetrics Publishes New Study on SEO Ranking Factors for 2014

New Google Panda 4.1 Released, Targets “Thin” Content

A new Panda is upon us, as Google recently announced that the latest version of the Panda update has been rolled out. More than 4 months after the release of Panda 4.0, Google began rolling out Panda 4.1, a slow process that continues will most likely continue until the first few days of October. The …

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Read more: New Google Panda 4.1 Released, Targets “Thin” Content

Google Launches Structured Snippets

Google rolled out a new tweak on search listings – a feature called structured snippets – on September 23, Tuesday. The tech giant says this is a step toward improving search results by providing more relevant information to searchers. Zoning in on the Specifics Structured snippets serve as a new way to pull more information …

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Google My Maps Upgrade: How This Evolution Benefit Businesses

Google has been busy as of late in terms of ditching some of its solutions, like what happened to Authorship, and polishing its fairly ignored products. Last week, one of the most exciting developments for marketers and online businesses materialized with the announced return of My Maps. My Maps is not a brand new product. …

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Read more: Google My Maps Upgrade: How This Evolution Benefit Businesses

New Google Penguin Update Expected Soon, Will Feature Faster Refreshes

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Brace yourselves, Penguin 3.0 is coming. In a Google+ Hangout streamed live on September 12, Google Webmaster Trends analyst John Mueller said the much-awaited update to the Penguin algorithm will likely be released before the year ends. The latest algorithm update is the Penguin …

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Read more: New Google Penguin Update Expected Soon, Will Feature Faster Refreshes

Amazon Takes Aim at Google AdWords with New Sponsored Links

The key to delivering relevant online ads is data: target demographics, psychographics, traffic monitoring and trends, personal data, and more. Google has data about what we search for, Facebook has information on what we like and share, and YouTube has facts and figures on what we like to watch. Amazon, however, may have the best …

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Read more: Amazon Takes Aim at Google AdWords with New Sponsored Links

AdWords Releases Callout Ad Extensions

Google announced the rollout of a new feature on AdWords, the callout extensions, on September 3. The search engine said that advertisers will have full access to the feature in the next few weeks. From the looks of it, callouts are likely to be an integral part of every AdWords campaign in the future. Going …

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Read more: AdWords Releases Callout Ad Extensions

Instagram to Roll Out New Suite of Business Tools for Brands

Instagram is one of those rare gems that quickly evolved from a trendy iOS-only app to a legitimate social network that has garnered a massive following. This image- and video-sharing platform isn’t showing any signs of slowing down, and with the support and resources of Facebook behind it now, its growth will only see better …

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Read more: Instagram to Roll Out New Suite of Business Tools for Brands

How We Optimize for Bing and Yahoo

In the latest search share report released by comScore, Google maintains its powerhouse position with 67.5% of the search shares. The search engine giant uses the most intricate and volatile algorithm in the search landscape, covering over 200 algorithm factors for site rankings. This puts Google right at the core of every search marketing strategy. …

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Read more: How We Optimize for Bing and Yahoo

WordPress Becomes More Than a Blogging System with Version 4.0

WordPress 4.0 is coming very soon. WordPress recently announced that the first public beta of the new version is now available. However, despite the major change in version number, the updates in the pipeline for 4.0 aren’t as major as they are elsewhere. This reflects, though, that WordPress is now becoming a platform rather than …

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Read more: WordPress Becomes More Than a Blogging System with Version 4.0

4 Easy Ways to Boost Client-Provider Relationship and ROI

One of the top concerns for businesses everywhere is building and maintaining a strong relationship with clients. This is particularly true for agencies in the SEO and digital marketing industry, where success or failure lies on how good a company can relate to clients and its target audience. The start of any good client-provider relationship …

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Read more: 4 Easy Ways to Boost Client-Provider Relationship and ROI

G+’s felt the Need to Subtract: Google+ Removes its Direct Connect Feature

Tech experts and online media gurus once dubbed Google+ as the “walking dead” of all social media platforms. Some fondly referred to it as an online ghost town. Admit it; sign in to your Google+ account. You have one, right? Chances are, that you barely even use it. Google+ had the potential to become such …

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Read more: G+’s felt the Need to Subtract: Google+ Removes its Direct Connect Feature

Searchmetrics Study: Video Dominates Google Universal Search by 65%

Users all over the world have been using Google to search for answers to anything; and those who have been using it since 2007 may be familiar with the Universal Search Results. To adapt to the users’ changing need for a wider multimedia support, Google returns a multitude of choices for every query—including images, news, …

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Read more: Searchmetrics Study: Video Dominates Google Universal Search by 65%

Is Pinterest Becoming More Like a Search Engine?

Pinterest recently revealed that it would be rolling out an easier way for users to narrow down their search, as it launches a “Guided Search” feature on Pinterest.com—just like what they did for its mobile app version last month. The new feature pulls up related keywords or terms at the top of the screen after …

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Read more: Is Pinterest Becoming More Like a Search Engine?

Google Set to Release New AdWords Policies in September

Google has been notorious for many algorithm updates and alterations, which usually upsets online marketers. Recently, the search engine giant has announced another set of updates. But this time, it’s not about algorithms and code-related systems. They are set to release new AdWords policies in September. This may mean a lot of adjustments on the …

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Read more: Google Set to Release New AdWords Policies in September

Despite Chatter and Changes, Google Says there’s No Penguin Update

Over the past few days, there has been a lot of online chatter across the SEO community of an impending Google algorithm update. Many analytics were noticing a lot of changes in the search results of sites previously penalized by the search giant, especially those that were impacted by the Google Penguin update. The buzz …

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Read more: Despite Chatter and Changes, Google Says there’s No Penguin Update

Google Launches Payday 2.0 Algorithm, Spammy Queries to Be Eliminated

Google is on a roll. Around the same time Panda 4.0 was rolled out, the search engine giant also launched the new Payday 2.0 algorithm. Shortly after Cutts announced the new Panda update, he posted a second tweet about the rollout of the new ranking update that will target spammy queries. This past weekend we …

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Read more: Google Launches Payday 2.0 Algorithm, Spammy Queries to Be Eliminated

Google Launches Roll-Up Reporting in Analytics Premium

Google has launched a new feature in Analytics Premium that will make tracking multiple campaigns easier for you. Yesterday, the search giant announced the launch of Roll-Up Reporting, a premium Analytics feature that lets you track the overall performance of all your online properties. “Google Analytics already helps you gather deep insights into one website …

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Read more: Google Launches Roll-Up Reporting in Analytics Premium

Google Overtakes Apple to Become World’s Most Valuable Brand

After holding the top spot for three years in a row, Apple was overthrown by rival technology giant, Google, to become the world’s most valuable brand. This was revealed in a study by a market research firm that compiles a list of the world’s top brand names. Innovate to Survive The latest results from global …

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Read more: Google Overtakes Apple to Become World’s Most Valuable Brand

Google Rolls Out Panda 4.0, Cutts Makes Announcement

Google stopped announcing Panda algorithm updates early last year, when they included these updates in their rolling algorithm updates. Cutts broke this silence about Panda updates, however, last May 20th when he announced the rollout of Panda 4.0. Google is rolling out our Panda 4.0 update starting today. — Matt Cutts (@mattcutts) May 20, 2014 …

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Read more: Google Rolls Out Panda 4.0, Cutts Makes Announcement

SEOReseller.com White Label Dashboard Upgrade for All Partners

To continue providing great services for all our partners, we’re upgrading to a new white label dashboard by May 30, 2014. By that date, all our existing partners who use their own subdomains for their branded white label dashboards will need to reconfigure their subdomain settings, and update their dashboard details on their SEOREseller.com accounts. …

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Read more: SEOReseller.com White Label Dashboard Upgrade for All Partners

Pinterest Receives More Funding for Search Innovation

Pinterest’s vision of “solving discovery and helping everyone find things they’ll love” just became that much closer to being realized. It was confirmed yesterday that the social company has received US $200 million in funding, raising their company value at US $5 billion. A spokesperson for Pinterest confirmed the new investment yesterday after news of …

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Read more: Pinterest Receives More Funding for Search Innovation

Forrester and Cutts Bust Today’s Most Common SEO Myths

Is your knowledge of SEO up-to-date? Over the past weeks, Google’s Matt Cutts and Bing’s Duane Forrester have busted some of today’s most common SEO myths that might be keeping you from making your optimization strategies as effective as they should be. In total, Cutts and Forrester busted 14 myths. Let me summarize some of …

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Read more: Forrester and Cutts Bust Today’s Most Common SEO Myths

Report: Search Reclaims Spot as the Top Referrer for Major Publishers

Search and social have been competing as the top referral source online. The two are especially important for online publishers, whose content is discovered mainly through both channels. A recently released report from content analytics tool provider Parse.ly reveals that search reclaimed its spot as the top referral source for major publishers. Close Fight Between …

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Read more: Report: Search Reclaims Spot as the Top Referrer for Major Publishers

Google and AOL Make New Data Attribution Acquisitions

Online marketing today is all about the data, and companies that deliver the most accurate, most comprehensive data are the ones that win clients over. Google and AOL have recently made new acquisitions that will make their existing data businesses more powerful, expanding their capabilities in the near future. Let’s have a look at these …

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Read more: Google and AOL Make New Data Attribution Acquisitions

How Important are Backlinks for SEO in the Future?

Google’s algorithm changes over the years have drastically changed the SEO scene. Their treatment of links in particular has changed so much that some go as far as claiming that link buildilng is now dead. How important will the backlinks you have be for your SEO campaigns in the future? This is the question that …

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Read more: How Important are Backlinks for SEO in the Future?

Facebook Audience Network: What can you expect from FAN?

Last week, Facebook put to rest speculation that they were developing a mobile ad platform by launching Audience Network. Facebook Audience Network (or FAN) is a platform that allows you to extend your existing Facebook ad campaigns to third-party mobile apps. Let me take you through its capabilities and explain what you can expect from …

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Read more: Facebook Audience Network: What can you expect from FAN?

Google Updates Webmaster Guidelines for Sneaky Redirects

Google announced that they have updated their Webmaster Guidelines covering sneaky redirects. In order to illustrate what cases are considered sneaky redirects, Google has added examples in their guidelines to serve as a baseline for webmasters. They’ve also updated their hacked content guidelines to include sneaky redirects on compromised sites. The examples are: Search engines …

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Read more: Google Updates Webmaster Guidelines for Sneaky Redirects

Pinterest’s Guided Search: What Does it Mean for Brands?

Last week, Pinterest announced a new feature that makes it easier for mobile users to find user-provided pins on their platform. Through Guided Search, users can discover pins that may interest them even though they did not directly search for it. Providing Visual Guides to Users According to Pinterest’s official blog, Guided Search is “made …

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Read more: Pinterest’s Guided Search: What Does it Mean for Brands?

How to Go from a Website to a Brand through SEO with SEOReseller.com

Establishing your brand online is a challenging task, especially with the amount of competition you’re up against. Just because it’s challenging doesn’t mean it’s impossible – it’s well within your reach with the help of SEO. We’ve released a new video that explains how you can take your website to the next level and make …

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Read more: How to Go from a Website to a Brand through SEO with SEOReseller.com

Social Sharing: Twitter Shares Increase, Email Shares Fall

Twitter opened strong this year, as it had the most social shares according to social data platform ShareThis’s Q1 2014 report. Email, on the other hand, was on the other end of the spectrum, with shares falling significantly. Twitter had the highest percentage of share growth, seeing a 43% increase in its shares since the …

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Read more: Social Sharing: Twitter Shares Increase, Email Shares Fall

Google’s Analytics Diagnostics Now Available for Beta Testing

Accurate and quality data is one of the most important things you need as an online marketer. Yesterday, Google announced the release of a tool in their Analytics platform that will help you track data-quality issues and fix them. The release is limited, and Google chose selected users to test the beta version of this …

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Read more: Google’s Analytics Diagnostics Now Available for Beta Testing

Old Yahoo Local Reviews Getting Replaced with Yelp Reviews

Online reviews have a huge effect on how potential customers view your business. Whether good or bad, they give anyone researching about your business a good idea what to expect from your products and services. Earning an online review, especially a positive one, can be difficult no matter how great your products and services are, …

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Read more: Old Yahoo Local Reviews Getting Replaced with Yelp Reviews

Protecting Your Ecommerce Clients from Heartbleed

The Heartbleed bug has been sending netizens panicking for several days now, wondering if their personal information has been compromised during one of their many activities online. You will have noticed your email brimming with status updates from websites you are subscribed to, informing you of either of these things: That they are using OpenSSL, …

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Read more: Protecting Your Ecommerce Clients from Heartbleed

Paid Search Gets Hit By Keyword “Not Provided”

Online marketers beware: “Not Provided” is about to hit once more. This time, Google is making changes that will bring the dreaded “not provided” keyword to paid search. Singhal: “Users want their searches secure” Amit Singhal, Google’s Head of Search, revealed Google’s plans to implement changes that will result to more “not provided” results in …

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Read more: Paid Search Gets Hit By Keyword “Not Provided”

Google Analytics & AdWords Announces Bulk Linking Feature

Good news for our partners managing multiple AdWords accounts: you can now link these accounts together using Google AdWords and Analytics’ bulk linking feature. The new feature allows you to choose which accounts to link at a property level, making multiple AdWords campaign management easier. The AdWords Linking Process Google Analytics allows you to track …

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Read more: Google Analytics & AdWords Announces Bulk Linking Feature

SEOReseller.com Releases New Dashboard Demo Video

As you all know, we recently released our next generation reseller dashboard, which is packed with features to help you become a successful retail SEO provider. I’m very excited to share with you the new dashboard demo video that we’re officially releasing today. We’re going to take you through the different features of our next …

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Read more: SEOReseller.com Releases New Dashboard Demo Video

Matt Cutts’ Latest Video Shows How Important Links are in Determining Page Authority

In the latest Google Webmaster Help video, Matt Cutts addresses the question: “As Google continues to add social signals to the algorithm, how do you separate simple popularity from true authority?” Cutts doesn’t really answer the question in terms of social signals, but he does give us an idea how Google distinguishes popularity and “true …

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Read more: Matt Cutts’ Latest Video Shows How Important Links are in Determining Page Authority

Microsoft Announces “Cortana,” Your New Virtual Assistant

Siri and Google Now have company. After months of speculation and rumors, Microsoft has announced their own virtual assistant, Cortana. The new virtual assistant will be released as part of Microsoft’s new Windows 8.1 software. Part-Siri, Part-Google Now This new virtual assistant is said to be part-Siri, Part-Google Now in that it features the capabilities …

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Read more: Microsoft Announces “Cortana,” Your New Virtual Assistant

5 Metrics to Discuss During Your Client’s Digital Marketing Meetings [VIDEO]

Keeping your clients updated when it comes to their campaigns’ progress is an important aspect of providing SEO and digital marketing services. Sometimes it’s enough to send monthly reports through the dashboard, but taking a more hands-on approach and scheduling a monthly meeting to discuss these reports can provide a lot of other benefits. During …

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Read more: 5 Metrics to Discuss During Your Client’s Digital Marketing Meetings [VIDEO]

Bing Product Ads Now Available to US Advertisers

After months of being in beta testing mode, Bing has finally made Product Ads available to all U.S. advertisers. This announcement came just a few days after Bing announced that Product Ads for Mobile in Beta. Features Bing’s product ads will display rich images, product prices and descriptions across Yahoo! and Bing. The good news …

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Read more: Bing Product Ads Now Available to US Advertisers

Doc Sheldon Case: How Important It Is To Have High Content Standards

Google surprised everyone when they seemingly penalized SEO professional Doc Sheldon’s entire website for one problematic guest post. Although Sheldon pointed out a full range of other possible reasons for the penalty in a lengthy open letter, Matt Cutts responded with just one specific example: @DocSheldon what “Best Practices For Hispanic Social Networking” has to …

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Read more: Doc Sheldon Case: How Important It Is To Have High Content Standards

Facebook Buys Oculus VR for US$2 Billion

Google Glass has some company, and it promises to have more interactive features. Facebook announced on Tuesday that they are buying Oculus VR, the company responsible for developing the Oculus Rift virtual reality gaming headset. This new acquisition, worth US $2 billion in cash and stocks, is Facebook’s next move towards their mission “to make …

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Read more: Facebook Buys Oculus VR for US$2 Billion

Can You Determine If Your Website was Hit by a Specific Google Algorithm?

In the latest Google Webmaster Help video, Matt Cutts attempted to answer the question: “How can you tell if your site is suffering from an algorithmic penalty, or you are simply being outgunned by better content?” Cutts has some bad news and good news for webmasters who may be asking themselves this question. The bad …

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Read more: Can You Determine If Your Website was Hit by a Specific Google Algorithm?

How to Reach Out to Content Publishers the Right Way

How do you get online publications to post your content on their websites? With the evolution of guest blogging, it’s not as simple as sending out an email blast to multiple publishers with a template message, or paying a publisher to post your content. Getting your content published is about providing value to readers and …

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Read more: How to Reach Out to Content Publishers the Right Way

Google Introduces New Webmaster Academy

Earlier this month, Google announced its new Analytics Academy course to help marketers use Google Analytics better. Now they’ve expanded the educational modules found in the Google Webmaster Academy. The Google Webmaster Academy was first launched in 2012 to help beginner webmasters learn how to improve their website. The lessons included tips on getting a …

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Read more: Google Introduces New Webmaster Academy

Stay on Top of Google SERPs with Our New Maintenance Package

Reaching the top of the SERPs is not the end of your online marketing goals. You need to stay on top to maintain the consistent flow of traffic, new leads, and conversions; to hold your market share; and to ensure continued brand visibility online. Now there’s a way for you to maintain your high SERPs …

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Read more: Stay on Top of Google SERPs with Our New Maintenance Package

Cutts: Spanish, Italian Link Networks, You’re Next

Google’s about to take down more link networks in the coming days. If you think your campaigns may be hit by this next wave of penalties, it’s time for a link profile audit. The war against spammy link networks continues, and this time Cutts himself declared war. On his Twitter account, he announced that Spanish …

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Read more: Cutts: Spanish, Italian Link Networks, You’re Next

Google Rolls Out Consumer Ratings in AdWords

Google announced yesterday the rollout of their new AdWords feature: Consumer Ratings Annotations. The new feature, which is being rolled out over the next few days, provides search engine users information meant to improve your ad campaign performance by instilling trust in your potential visitors. The New Format “Over the next few days, we’ll be …

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Read more: Google Rolls Out Consumer Ratings in AdWords

SEO and Digital Marketing Data Visualization: Three Foreseeable Trends

Google isn’t the only company that understands the importance of data. The rise of information dashboards in 2013 shows that many business owners see how understanding and analyzing data can help them improve their products and services, and allow them to make better business decisions. In December 2013, the International Institute for Analytics (IIA) predicted …

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Read more: SEO and Digital Marketing Data Visualization: Three Foreseeable Trends

Google Announces New Analytics Academy Course for March 2014

Google has recently announced its latest Google Analytics Academy course for 2014. The course, titled “Google Analytics Platform Principles”, will “dive deeper into the details of how the platform collects, transforms and organizes the data you see in Analytics.” “Understanding how these processes work is the first step to refining your implementation and uncovering more …

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Read more: Google Announces New Analytics Academy Course for March 2014

The Dreaded Unsubscribe Button Comes to Gmail

Google’s latest modification will put your business at peril if you don’t plan your email content well. Towards the end of last week, they modified their system to feature an Unsubscribe option immediately beside the sender’s email address. This means you’re only as good as the last email you send – and for many, this …

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Read more: The Dreaded Unsubscribe Button Comes to Gmail

Google Rolls Out Flexible Conversion Counting on AdWords

Google announced today the launch of a new feature in AdWords that will help you better understand the value of each click you receive that leads to a conversion. Flexible conversion counting lets you choose between counting all conversions and unique conversions, and allows you to modify the settings for conversion clicks to get more …

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Read more: Google Rolls Out Flexible Conversion Counting on AdWords

Track Competitors Rankings NOW Using SEOReseller.com

I’m excited to announce that we’re rolling out a new tool in our dashboard that lets you track up to three competitors per campaign. Let me walk you through our new competitor tracking feature. Add Up to Three Competitors When you go to the Rankings tab of your dashboard, you’ll see the dashboard page with …

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Read more: Track Competitors Rankings NOW Using SEOReseller.com

A Story Of Recovery: Rankings and Traffic through Link Clean-Up [Case Study]

In 2013, Google delivered an update that shook the very foundations of link building, starting with Penguin 2.0 and delivering the knockout blow with Penguin 2.1. These updates affected a lot of websites suspected of using “link schemes” to manipulate rankings, including good websites run by legitimate businesses. We developed our Link Clean-Up services to …

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Read more: A Story Of Recovery: Rankings and Traffic through Link Clean-Up [Case Study]

Are You Doing Your SEO Right? Your Traffic Should Speak for Itself [Case Study]

If there’s one thing my experience in the online marketing industry has taught me, it’s this: SEO is still the king of the hill in terms of getting qualified leads online. Over the years we’ve been asked by our clients the same questions repeatedly about how they can improve their rankings, traffic and conversions, and …

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Read more: Are You Doing Your SEO Right? Your Traffic Should Speak for Itself [Case Study]

“Buy 2, Get 1 FREE” Web Design Promo: First 20 Customers ONLY!

We’re kicking off the month of February with a sweet deal: the first 20 partners who buy 2 web design packages from February 1 to February 28 will get 1 FREE! Our complete web design and development solutions include: Website Setup : We will design your logo, choose images for your website, and create homepage …

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Read more: “Buy 2, Get 1 FREE” Web Design Promo: First 20 Customers ONLY!

Four Simple Auditing Tips to Improve Your Content Marketing

With all the changes Google has been making to their search algorithms and your audience’s content preferences constantly changing, it is important to make sure your on-page content meets their standards. As Matt Cutts reminded us recently, you need to give your pages “a fresh look” to keep your content from going stale. Let me …

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Read more: Four Simple Auditing Tips to Improve Your Content Marketing

Do Domain Age and Past Rankings Really Matter in Search?

If you own a website that has been performing well in SERPs for the past 10 years, seeing a newer domain knock down your rankings can be a bit alarming. You might start thinking it’s because the newer domain somehow cheated the algorithms and spammed their way to the top, but Matt Cutts offers a …

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Read more: Do Domain Age and Past Rankings Really Matter in Search?

Why Isn’t Your Campaign Going Viral?

You will often hear from your clients that they want you to make their online marketing campaigns viral. As online marketers, this should be one of your goals in order to achieve your client’s end goal. Unfortunately, this doesn’t always happen, and the truth is it can be challenging. I want to walk you through …

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Read more: Why Isn’t Your Campaign Going Viral?

Four Tips for Better Business Blogging in 2014

Google’s updates and Matt Cutts’ recent controversial statement on guest blogging always had one thing in common: they all stress the importance of high quality content. Today I want to talk about how you can improve your content creation strategies – starting from your own business’ blog. Blogging isn’t just a fad – it’s an …

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Read more: Four Tips for Better Business Blogging in 2014

Yahoo.com Makes Secure Search the Default Setting

Get ready to lose more organic search referral data: Yahoo! rolled out secure search as the default setting for Yahoo.com. Right now, secure search is default only on this domain, but according to Yahoo!, they are still in the process of rolling out the change. You can expect all Yahoo! properties worldwide to have secure …

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Read more: Yahoo.com Makes Secure Search the Default Setting

SEOReseller.com’s Guest Blogging Best Practices Guide

The industry has quite a bit of buzz happening right now about link building and how it’s done properly. I wanted to share with you all today how we approach link building, specifically guest blog posting by showing our best practices guide. This guide shows specifically how we value content being posted on the web, …

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Read more: SEOReseller.com’s Guest Blogging Best Practices Guide

Matt Cutts on Guest Blogging for SEO: “Stick a Fork in It”

Google has made several statements about guest blogging as a link building tactic over the past year, but none have been as clear and blunt as the statement Matt Cutts posted on his personal blog. The opening paragraph of his post reads: “Okay, I’m calling it: if you’re using guest blogging as a way to …

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Read more: Matt Cutts on Guest Blogging for SEO: “Stick a Fork in It”

Widget Link Scheme Definitions Updated by Google

Last week, Google quietly updated their link scheme definitions to be more specific. The changes were minor, but they helped clarify what Google really thinks of links within widgets. The updated guideline states specific link types that Google will read as widget link schemes and spam. Google’s take on linking is still all about quality. …

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Read more: Widget Link Scheme Definitions Updated by Google

Facebook Launches Trending Topics Feature

Facebook started rolling out “Trending”, a new product that displays relevant trending topics alongside users’ News Feeds. This new feature displays a personalized list of topics and discussions based on the user’s interests and what’s popular across Facebook overall. Trending is currently available for users in India, AU, the UK, the US, and Canada. Facebook …

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Read more: Facebook Launches Trending Topics Feature

Optimizing Your Email Marketing for Mobile

Optimizing all the elements of your online marketing campaign for mobile prepares your campaign for smooth multi-platform integration. As more of your target clients focus on integrated marketing efforts, it’s important to ensure you’re reaching audiences across different devices. Email is one of the easiest to optimize for mobile, and it also happens to be …

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Read more: Optimizing Your Email Marketing for Mobile

Bing Offers Secure Search Option with New HTTPS Site

In November 2013, Microsoft began looking into improving search security for Bing users following the National Security Agency (NSA) spy controversy. Now they have taken their security efforts to a new level by launching a separate SSL search site: https://www.bing.com/. When you use the HTTPS version of Bing to search, your search query data will …

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Read more: Bing Offers Secure Search Option with New HTTPS Site

Facebook Buys Branch, Starts Development in New York

Last December, Facebook announced that they would be working towards serving their users more targeted content with better quality and relevance. Yesterday, the news broke of Facebook’s two latest acquisitions: Branch, a New York-based company, and its sister startup company, Potluck. This latest purchase is a big step towards improving the quality of their news …

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Read more: Facebook Buys Branch, Starts Development in New York

4 Things to Keep in Mind When Refreshing Your Content Strategy

Content marketing is far from dead – in fact, it’s going to be one of the most important aspects of your digital campaigns this year. I want to help you start this year with a fresher, more effective approach to content by talking about some important tips and facts about content marketing. Content Marketing is …

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Read more: 4 Things to Keep in Mind When Refreshing Your Content Strategy

Pinterest Acquires Image Recognition Start-Up VisualGraph

Pinterest recently acquired VisualGraph, a two-man start-up that creates image recognition and visual search technologies. Founders David Liu and Kevin Jing joined the Pinterest engineering team on January 6, 2014. You may have seen this type of technology at work with Facebook’s facial recognition features or Google’s Search by Image function. Similar features could be …

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Read more: Pinterest Acquires Image Recognition Start-Up VisualGraph

Google Webmaster Tools Offers More Detailed Search Query Data

Google announced through the official Webmaster Central blog that they have updated Webmaster Tools to offer more detailed search queries. The two updates, which were both announced yesterday, aim to “make metrics for your site more actionable” and to make search queries “more cohesive for those who manage a mobile site on a separate URL …

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Read more: Google Webmaster Tools Offers More Detailed Search Query Data

UserInteraction Schema: What Does It Mean for SEO?

A recent webmaster forum thread has put the spotlight on a question that’s been asked many times in the past already: Do Facebook likes – and social media interaction in general – contribute to SEO? If you will remember, I previously wrote a blog about Facebook likes specifically in the past, and I also wrote …

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Read more: UserInteraction Schema: What Does It Mean for SEO?

Mobile Trends to Watch Out for in 2014

With more than 1 billion smartphones shipped worldwide by the end of 2013, it’s not surprising that digital marketing in 2014 will require a sound mobile strategy to succeed. Today I want to talk about the key mobile trends to watch out for this year. The “Mobile-First” Strategy Mobile marketing has become so important that …

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Shopping Cart “Abandoners”: Why You Need a Cross-Platform Ecommerce Strategy

You may have noticed over the holidays that the number of shopping cart abandoners in your ecommerce website has increased. This does not automatically mean that your visitors have abandoned their selections and orders – there may have been technical difficulties, comparisons, and indecision on the part of your audience. Another possible reason is something …

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Read more: Shopping Cart “Abandoners”: Why You Need a Cross-Platform Ecommerce Strategy

Mueller Provides Insight into What Google Algorithms Think

On Christmas Eve and Christmas Day, John Mueller and the rest of the Google team went online to answer some of the questions on Google’s Webmaster Help Forum. In one of these queries, Mueller gave readers an insight into the way Google algorithms read and view websites that have been hit with other Google algorithms …

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Google Begins Reducing Authorship Rich Snippets on the SERPs

Here’s an update that may affect your SEO campaigns: Matt Cutts has confirmed that Google has begun authorship reduction on their search results. According to Cutts, 15% of authorship rich snippets are no longer being displayed in their search results. You can clearly see the decline in results displaying authorship in MozCast. Set the filter …

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Read more: Google Begins Reducing Authorship Rich Snippets on the SERPs

Google Tests Ads on Knowledge Graph

The Knowledge Graph as we know it may change very soon. Google surprised many this weekend by testing ads on their Knowledge Graph. Twitter user Gianluca Fiorelli (@gfiorelli1) posted a photo on Twitter showing a Knowledge Graph entry for a car with an ad format included: The car knowledge graph format is a relatively new …

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Google Upgrades Structured Data Dashboard in Webmaster Tools

The Structured Data dashboard has always been one of the most popular features for Google Webmaster Tools. You can add structured data to your website using markups to provide enough information for Google to generate rich snippets for your page. Popular ecommerce sites like Nordstrom use rich snippets to create structured data that Google uses …

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Read more: Google Upgrades Structured Data Dashboard in Webmaster Tools

Will Guest Blogging be Considered Spam in the Future?

In the latest Google Webmaster Help video, Matt Cutts discusses yet another question about guest blogging as spam: “I predict that in future Google will penalise guest blogging sites. Any insights on guest blogging as spam?” Cutts notes the skepticism toward guest blogging has been increasing, as he continues to receive questions related to this …

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Read more: Will Guest Blogging be Considered Spam in the Future?

Google Announces +Post Social Ads

If you’re using Google’s Display Network for your paid ad campaigns, read up: Google is adding a new type of ad on their Display Network that integrates social media. Eran Arkin, Google’s Product Manager for Social Ads, announced at the start of the week through his Google+ profile that they will be testing a new …

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Using Mass Disavow to Recover from a Period of Link Spamming

Many website owners and SEOs are guilty of paying for links or using advertorials to float PageRank for long periods of time. The question is how can they recover when Google penalizes them for it? Matt Cutts offers some answers in the latest Google Webmaster Help video. The Example: Interflora The question submitted to Google …

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Read more: Using Mass Disavow to Recover from a Period of Link Spamming

Google Updates PageRank Toolbar by Surprise

Here’s an update that nobody saw coming. Last Friday, news broke that Google updated their PageRank Toolbar. The update, which is the first update released in more than 10 months, wasn’t something that was planned by Google or expected by its users, especially since Matt Cutts himself said there wouldn’t be an update before 2014: …

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Read more: Google Updates PageRank Toolbar by Surprise

Matt Cutts: Keep Links to “A Reasonable Number”

Matt Cutts recently answered a question that many webmasters and online marketers have been asking since Google revised their definitions and guidelines. In the latest Google Webmaster Help video, he discussed how many links each website can have that is considered healthy. Google has described this as “a reasonable number,” and so did Matt Cutts, …

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Read more: Matt Cutts: Keep Links to “A Reasonable Number”

Study: Site Search Data Not Used by 57% of Ecommerce Brands

On-site search data provides you with great insights on the activity of your audience, allowing you to tailor your marketing campaign according to their behavior and interests. Site search is especially useful for ecommerce brands that want to know what their consumers want. However, a recently released study shows that majority of these brands do …

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Read more: Study: Site Search Data Not Used by 57% of Ecommerce Brands

Microsoft Looks Into Encrypted Search on Bing

Google’s move towards encrypted search last September has left the online world reeling and searching for alternative sources of keyword information. It looks like online marketers are about to lose more keyword data from yet another source. A recently published report claims that Microsoft is looking into encrypted traffic and search on Bing. This follows …

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Read more: Microsoft Looks Into Encrypted Search on Bing

Google Adds Search Network with Display Select in AdWords

Many website owners and online businesses have not been keen on Google’s campaign for advertisers to use the display network more in their PPC ad campaigns. This is because some of the websites on the display network do not convert as much as they do in the search network, and because some of the websites …

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Read more: Google Adds Search Network with Display Select in AdWords

4 Sources for Guest Blogging Opportunities

Finding and earning guest blogging opportunities can be challenging, especially after Google changed their web spam definitions and included guest blogging on the list. Many bloggers are being more careful about the type of content they receive online. You will need to build your network among high-authority blog owners and online influencers in order to …

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Read more: 4 Sources for Guest Blogging Opportunities

“Top Links Built” Now Included in Our Monthly Executive Summaries

I’m very excited to share the latest improvement we’re adding to your monthly executive summaries. In line with our dedication to making our process more transparent, we’re adding a new section called the “Top Links Built” to the monthly reports you receive through your agency dashboard. This new section lists down the top 10 links …

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Read more: “Top Links Built” Now Included in Our Monthly Executive Summaries

Google Rolls Out New “Image Mismatch” Manual Action Penalty

If you’ve been to the Google Webmaster Tools support page recently, you’ll see their list of manual actions updated with a new item. This new manual action penalty is named Image Mismatch, and it’s proof of Google’s growing ability to read different types of content online. Websites with images on search results that do not …

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Read more: Google Rolls Out New “Image Mismatch” Manual Action Penalty

Facebook Mobile Traffic Up 253% According to Study

Social media sharing company Shareaholic recently released data showing the explosion of Facebook referral traffic on mobile. According to the study, the traffic from September 2012 to September of this year grew by a whopping 253.25%. This mobile traffic growth contributed to Facebook’s overall referral traffic growth for the same period. Consistent with Facebook’s Findings …

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Read more: Facebook Mobile Traffic Up 253% According to Study

Google’s Hummingbird: Were You Hit?

At Google’s 15th anniversary, they announced that they have rolled out Hummingbird, an entirely new algorithm that helps Google interpret complex questions better. This new algorithm changed the way Google reads queries in that they now understand context and interpret meanings of complete sentences beyond the literal, allowing users to stop using targeted keywords for …

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SEOReseller.com Launches SEO Product Developments

I’ve got exciting news for our partners – we’re officially rolling out our updated SEO suites today. We’re continuously improving on the services we offer to ensure your campaigns remain on top. Our updated Organic and Competitive SEO suites are designed to give our partners more quality content, more diverse links, and more aggressive campaign reporting …

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Read more: SEOReseller.com Launches SEO Product Developments

How To Recover From A Google Penalty (Link Clean Up)

The Penguin 2.1 update has left many websites penalized, especially those who used (or are still using) old link acquisition methods. Every day I get new projects coming from other SEOs with lots of link “baggage” attached to them. So we developed a product, to help webmasters recover from a Google penalty. This product line …

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Read more: How To Recover From A Google Penalty (Link Clean Up)

How to Guest Blog without Looking Like Spam

In Matt Cutts’ most recent Webmaster Help video, he talked about one of the most widely-used content marketing and PR strategies today: guest blogging. Google included guest blogging in their list of link schemes when they updated their link scheme definitions not too long ago, and since then many writers have been treading carefully. Today …

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Read more: How to Guest Blog without Looking Like Spam

Does PageRank Still Have Value Today?

PageRank used to be one of the factors you monitored regularly to determine how your campaigns are working. It was once a reliable source of information, as it was updated regularly and it reflected the quality of your links and your overall site health. Over the years this has changed, and now we hardly ever …

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Read more: Does PageRank Still Have Value Today?

Google Penguin 2.1 Update Announced, Went Live Late Friday

Big news for all our agency partners: Late last Friday, Google rolled out the latest Penguin algorithm update. Matt Cutts announced through Twitter that they were releasing Penguin 2.1. According to Cutts, this update will affect “~1% of searches to a noticeable degree.” Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. …

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Read more: Google Penguin 2.1 Update Announced, Went Live Late Friday

How to Maximize Your Internal Linking Structure for Better Rankings

The latest search engine ranking factors show the importance of having a strong link profile – it correlates with having higher rankings. But before you even think about how you can get appropriate third-party links, you’ll need to focus on the internal linking structure of the site you are optimizing. Done improperly, internal linking could …

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Read more: How to Maximize Your Internal Linking Structure for Better Rankings

2013 Search Engine Ranking Factors Survey Results Released

The complete results of Moz.com’s 2013 Search Engine Ranking Factors survey have just been released. Every two years, Moz conducts a survey asking search marketers what they observe as the most important search ranking factors. The full results of the study are consistent with the partial results Moz released earlier, and some of them debunk …

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Read more: 2013 Search Engine Ranking Factors Survey Results Released

What Should Marketers Do with Google’s Movement towards Secure Search?

Just three days ago, Google did what the online industry is now calling the “keyword apocalypse” – they have begun switching all searches to https and increased the appearance of the keyword (not provided) in Google Analytics. Some marketers report that it has gone up all the way to 95%, and tracking website NotProvidedCount.com estimates …

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Read more: What Should Marketers Do with Google’s Movement towards Secure Search?

Measuring the Performance of Your Ecommerce Campaigns

Running ecommerce SEO campaigns and maintaining ecommerce sites requires you to look at a very specific set of performance indicators. You’ll need to modify some descriptions of the standard KPIs measured in all websites, and add a few specific performance indicators in your list of things to track. I want to share some of the …

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Read more: Measuring the Performance of Your Ecommerce Campaigns

How to Protect Your Websites from Link-Based Negative SEO

The main goal of search engine optimization is to help your campaigns gain visibility on the SERPs, enabling your clients to reach their target customers. However, some marketers use SEO tactics to negatively influence your rankings. Among the tactics used in negative SEO, link-based techniques are some of the easiest to implement – and could …

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Read more: How to Protect Your Websites from Link-Based Negative SEO

Dispelling Conversion Rate Optimization Myths

One of the goals of conversion rate optimization as part of your website optimization services is to fulfill different online marketing goals and increase visitor conversions. Done right, conversion rate optimization (CRO) will help your online marketing efforts become more effective at getting your target audience to complete the goals of your clients. However, the …

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Six Ways to Refresh Your SEO

Doing a regular SEO cleanse helps keep your clients’ websites fresh and ensures the continued maximum effectiveness of your methodology. Today, I want to share six easy ways you can refresh your campaign and reinforce your SEO. Improve Your Page Speed Run a speed test on your campaigns and see how fast your websites are …

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Facebook’s Updated Promotion Policies: What Does It Mean for You?

Facebook recently updated their policies for running promotions on their site. These changes, announced on the Facebook for Business news page, are meant to “make it easier for businesses of all sizes to create and administer promotions on Facebook.” It’s important for you to look at these changes because promotions are a great way of …

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Read more: Facebook’s Updated Promotion Policies: What Does It Mean for You?

AdWords Geo-Targeting Techniques That Improve Your Campaigns

Geo-targeting Google AdWords campaigns may be good for gathering relevant local traffic, but it presents an entire set of challenges. Volume is diminished when targeting specific locations, and this can look like a negative thing to your clients. Some searchers also limit their cookies and browsing information, and with Mozilla making their recent announcement to …

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Read more: AdWords Geo-Targeting Techniques That Improve Your Campaigns

Study: 90% of Business Owners and Consumers Trust Yelp Reviews

The impact of claiming and optimizing Yelp listings reverberates from your local search optimization campaigns to your clients’ engagement with their target market. An infographic based on a study recently released by merchant payment solutions provider Merchant Warehouse shows that 90% of business owners and consumers using Yelp say positive reviews influence their purchasing decisions. …

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Read more: Study: 90% of Business Owners and Consumers Trust Yelp Reviews

Matt Cutts: Tell Us More about Small Websites That Should Be Ranking

Some very interesting news for you: Google is collecting more data about websites in a more old-fashioned way. Yesterday, Matt Cutts’ tweet sent the entire online industry abuzz. He posted a Google Docs link to a survey asking what small site you think should be ranking better on Google. See Cutts’ tweet below: If there’s …

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Read more: Matt Cutts: Tell Us More about Small Websites That Should Be Ranking

Google Analytics’ Keyword Planner Now Live, Replaces Keyword Tool

Google warned last June that their Keyword Tool was about to be phased out very soon. Google has finally pushed through with the plan and replaced Keyword Tool with the improved Keyword Planner. You’ll see an introduction to the Keyword Planner when you visit the Google AdWords Keyword Tool page. More Keyword Statistics Available The …

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Read more: Google Analytics’ Keyword Planner Now Live, Replaces Keyword Tool

Measuring the Effectiveness of Your Content Marketing Strategy

I’ve discussed different ways to approach content marketing in this blog several times, and now I want to move on to something just as important – measuring its effectiveness. This can be difficult because shares and likes don’t always translate to conversions and ROI. The trick is in measuring by the stages – knowing what …

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Read more: Measuring the Effectiveness of Your Content Marketing Strategy

Common Misconceptions about Link Disavowals

Understanding how Google treats link disavowals and implements linking penalties will help you audit and clean up your backlink profile more efficiently. Webmaster trends analyst John Mueller recently held a Hangouts session clearing up some of the most common misconceptions about the way link disavowals and penalties work. Let’s go over some of the highlights …

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Google Regains Market Share; Still the Biggest Search Engine

Digital measurement and analytics technology provider comScore recently released the latest results of their monthly qSearch analysis. The study of July 2013 search engine activity shows that Google has successfully regained the market share it lost three months ago, and that Yahoo!’s market share continues to decline. Google and Bing Up; Yahoo! Hits New Low …

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Read more: Google Regains Market Share; Still the Biggest Search Engine

Study: Mobile Gains Power over Desktops in Driving Traffic, Catches Up on Conversions

Mobile has been steadily growing in power as a channel for reaching audiences. However, many still have not developed a mobile-friendly online marketing strategy because of the question of conversions and ROI. A recently released report from SEO platform developer BrightEdge shows that mobile is far ahead when it comes to driving traffic, and that …

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Read more: Study: Mobile Gains Power over Desktops in Driving Traffic, Catches Up on Conversions

Conversational Search and the Future of Google’s Search Query Processing

Understanding the way search engines process queries lets us know what adjustments are necessary to make websites more visible in the SERPs. The process of search engine optimization becomes more complex as the queries search engines learn to interpret become more advanced. In a recent interview, Google Research Fellow Jeff Dean gives us insight into …

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Read more: Conversational Search and the Future of Google’s Search Query Processing

Moz Releases 2013 Local Search Ranking Factors

Moz has released the results of their yearly Local Search Ranking Factors survey, and the results are consistent: the lines between organic, local, social and mobile are blurring, and optimizing all three is essential in ranking you for local SERPs. Place Page and On-Page Signals the Highest Influencers The overall results showed that place page …

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Read more: Moz Releases 2013 Local Search Ranking Factors

Google Introduces ‘In-Depth Articles’ to their Search Results

There’s a new kind of listing you can rank for with high quality, well-researched, and well-written content: In-Depth listings. Google introduced the new feature last Tuesday through their official Webmaster Central blog, and is now rolling out on Google.com in English. Google explained that research shows that 10% of the topics users want to learn …

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Read more: Google Introduces ‘In-Depth Articles’ to their Search Results

Online Marketing Statistics that Can Help Improve Your Business

Knowing the state of online marketing is important in helping you keep your methodology updated. We have interesting online marketing statistics from the previous week that can help you look at your own business and analyze where you can improve and boost your SEO strategy. Only 20% of businesses factor in their objectives during data …

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Read more: Online Marketing Statistics that Can Help Improve Your Business

Consumer Awareness vs. Customer Service: Why Social Media Needs Support

You may encounter clients that insist on running no other marketing campaign but social media for their websites. This is because social has become a big buzzword for online businesses – if you’re not into social marketing, you won’t be seen by your customers. What you have to make them realize is why social media …

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Read more: Consumer Awareness vs. Customer Service: Why Social Media Needs Support

Is Google Rolling Out Multi-Week Updates?

Late last June and earlier this month, we’ve observed increased general online activity and ranking movement. Google’s Matt Cutts confirmed in a tweet that they were rolling out a multi-week update at that exact period. In an analysis released yesterday on their blog, Moz studied the increased activity from this multi-week update to try to …

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Read more: Is Google Rolling Out Multi-Week Updates?

Study: Advertising is Killing Consumer Satisfaction Online

A newly released study by satisfaction analytics company ForeSee shows that search engines and social media sites received lower satisfaction rates this year compared to last year. E-business satisfaction has dropped by 3.9% overall, receiving its lowest rate in a decade. The study alludes to the “growth and proliferation of advertising” as the main culprit …

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Read more: Study: Advertising is Killing Consumer Satisfaction Online

LinkedIn Rolls Out Update for Company Pages

LinkedIn’s latest update is a step towards increasing engagement for Company Pages. The update allows you to like or comment on a post in your company page as your company. It was not officially announced by the company, but it is slowly rolling out now for all company pages in the professional social network. Gradual …