SEO for Accountants: Optimize Your Online Visibility to Generate New Client Leads

SEOReseller specializes in developing SEO strategies to help accountants build a strong online presence resulting in quality leads, phone calls, and foot traffic.

How can Accounting Firms Benefit from SEO

A thorough and properly implemented SEO strategy will allow your accounting firm to engage with the highest number of potential clients — many of whom are ready to buy.

Here’s what you can expect when you work with us:

Higher Visibility

Your online visibility will skyrocket. Your business will appear in more valuable searches, like “accountants near me” and reach customers actively seeking accounting services.

Surpass Local Competition

You’ll receive more inbound leads from interested buyers. On average, our clients see a 67% increase in form submissions.

More Qualified Leads

Rank in the ‘Local Pack’ where 42% of users click when searching for a service — Resulting in increased traffic to your and, on average, a 59% increase in phone calls in less than 5 months.

Increased Revenue

SEO can drive new business for accounting firms. Ultimately, due to the dramatic increase in exposure, phone calls, and leads, your business will likely see increased revenue.

Get a Free SEO Consultation and Start Increasing Your Sales

Building a Strong Online Presence to Get More Clients for CPA Firms

The number of accountants and auditors sits at slightly over 1.26 million, making the accounting and payroll industry one of the most competitive niches in the US. As companies seek in-house accountants, there remains a need for third-party CPA firms. 

How do accounting firms stand out? It starts with effective SEO for accountants.

“Near me” keywords for accountants yield an average monthly search volume of 27,000
The top five results on the first page gets 67% of all clicks 
56% of accounting firms allocate budget for SEO
97% of people learn more about a local accountancy firm via online search

With businesses going on a digital route, accounting firms and CPAs need to be seen more online.

Helping Accountants Reach First Page Positions with SEO Initiatives

Our SEO for accountants and CPA firms follow a methodology designed to deliver the biggest impact on their business – more clients and more revenue.

SEO Strategies Tailored to the Needs of Accounting Firms

Our team has handled hundreds of SEO projects for businesses in the financial niche. We implement the accounting industry knowledge we’ve gathered throughout the years to formulate effective SEO strategies for accountants.

24/5 Support from a Dedicated Digital Marketing Team 

We work for the success of accounting websites, and this shows in how we care for every SEO accountant project from the get-go. Our team provides guidance and technical support to deliver high-performing SEO projects for accounting websites.

Why Is SEO Important for Accountants, CPAs, and Firms?

Per the Bureau of Labor and Statistics, there are over 1.4 million accountants and auditors in the U.S. — making it one of the most competitive niche markets in the country.

Knowing how competitive the market is, consider the following statistics:

97% of buyers learn about a local accounting firm via an online search
“Near me” searches for accountants yield an averange monthly search volumne of 33,000
The top five results in a Google search get 68% of all clicks

Why Invest in SEO Versus PPC?

Here’s how we like to think about it:

Pay Per Click (PPC) marketing is like hunting. It takes a lot of energy and will only get you enough food to eat for the next couple of days
Depending on your location, you can expect to pay $10 – $40 per click. Yes, per click!
On the other hand, SEO is like farming. Sure, it might take a slightly longer amount of time to get the food you need. But, if you do it right, you’ll have an abundance of food for a long time

Our SEO strategies for accountants provide years of high-quality leads, phone calls, and sales.

You’re investing in long-term “farming” that will drastically improve the longevity of your marketing dollars.

Words From Our Happy Clients

SEOReseller Implements the Best SEO Strategies for Accountants

Local SEO and Google My Business

Local SEO focuses on your online presence within your community. When people search for “accounting services in [city]” or “accountant near me,” Local SEO strategies will help your business rank in search results.

One of the most important aspects of Local SEO is establishing your Google My Business page — AND integrating your GMB profile in your website.

Your GMB profile provides valuable information to Google like your address, hours, reviews, and services offered.

We help you rank and be discovered by potential clients in what’s known as the Google Local Pack. This is beachfront real estate on the internet for accountants.

On-Page SEO Optimization

Google’s algorithm crawls your website to determine how much value it will provide to users. When evaluating your website, it will look at the technical backend to evaluate things like:

URL Structure
Title Tag
Meta Description
Header Tags (H1, H2, H3, etc.)
Internal and External Links

Our team of SEO specialists will evaluate your current on-page SEO and identify the best SEO keywords for accounting to ensure that your site’s on-page SEO is optimized to its fullest potentialOur team of SEO specialists will evaluate your current on-page SEO and identify the best SEO keywords for accounting to ensure that your site’s on-page SEO is optimized to its fullest potential

Website Content Development

Search engines like Google evaluate the content on your website to determine if it adds value for their users. It’s widely accepted by industry experts that a website without a quality content marketing strategy has very little chance at ranking against competitors who do have high-quality content.

What kind of content would search engines expect to see from an accounting firm? Perhaps articles on topics like:

Tax Calendar: Important Deadlines for Businesses and Employers
Managing Finances for Your Small Business
5 Tips on Long-term Estate Planning

Developing a content calendar and producing consistent, quality content requires an investment of time many accountants just don’t have. Our team of content writers can do all the heavy lifting for you.

Optimal User Experience

A poor user experience is something that can drive website visitors away very quickly. Your accounting firm’s website needs to:

Be Mobile-Friendly
Have simple, easy-to-use navigation menus
Operate at an optimal site speed (no slow loading pages)
Have no (or minimal) 404 errors (missing pages)
Utilize an optimized contact form

Our team of SEO specialists will evaluate your current on-page SEO and identify the best SEO keywords for accounting to ensure that your site’s on-page SEO is optimized to its fullest potential

SEOReseller’s SEO Services for Accountants

Developing SEO roadmaps is what we do best. Our team combines rank-building initiatives to help accounting firms improve their online traction and stay on the first page of search results.

Our services include:

Keyword Research

Content Creation

Website Audit

Content Audit

On-page SEO

Off-page SEO

Technical SEO

Lead Tracking


SEO Reporting

SEO Dashboards

What Industries need SEO the most?

Every industry and business are similar and different in many ways. Hence, the similarities and differences of methods and approaches when doing SEO for businesses. As industrial SEO experts, we’d say that industries have 80% similar practices in search engine optimization and about 20% differences.

Frequently Asked Questions

To help you make the most-informed decision, here are common questions customers ask us.

Looking For Assistance Developing an SEO Strategy for Your Accounting Firm?

Let Us Help You Grow

We are ready to help your business not only get found online, but scale your business as fast you’d like us to. Contact us today for a free consultation!