SEO for Car Dealerships: Optimize Your Online Visibility To Generate New Client Leads

SEOReseller specializes in developing SEO strategies to help car dealerships build a strong online presence resulting in quality leads, phone calls, and foot traffic.

How Can Car Dealerships Benefit From SEO?

Is your car dealership looking for new ways to attract high numbers of potential buyers?

Would you like to get yourself established as the go-to car dealership in your area?

If so, a professional, car dealer SEO strategy may be just what you’ve been looking for and SEOReseller can help.

Here’s what you can expect when you put us to work for you:

Higher Visibility

Your dealership’s online visibility will skyrocket. You’ll appear in more valuable searches, like “car dealerships near me” and reach customers who are actively looking to buy and sell.

Surpass Local Competition

You’ll Rank in Google’s ‘Local Pack’ where 42% of users click when searching for a service. You’ll see an increase in traffic to your site and, on average, a 59% increase in phone calls in less than 5 months.

More Qualified Leads

You’ll receive more inbound leads from interested customers. On average, our clients see a 67% increase in form submissions.

Higher Revenue

SEO can drive new business for your car dealership. And due to the dramatic increase in exposure, phone calls, and leads, your business will likely see an increase in revenue.

SEOReseller Implements the Best Strategies for SEO for Car Dealerships

Digital is Changing the Way People Buy Cars

Car dealership business is just one piece of the auto industry, but the average revenue it gets amounts to $59.6 million. With the auto industry showing a continuous upward trend, how do car dealers remain the go-to source for car buyers? One answer – SEO.

SEO for car dealerships provide them with additional leverage to stay in front and center of car buyers, and these stats show the importance of going digital:

88% of car buyers go online to research models before buying a car

There is a 200% of “near me” searches for terms related to auto dealers

Car dealerships on position 1 get 18% of click-through traffic for a search

Google sends 90% of search traffic to websites

With digital changing the buying habits of people, SEO for car dealerships is more important than ever.

Let’s Start Your SEO Campaign

Achieving SEO Success for Car Dealerships

With over eight years of experience in all aspects of digital marketing and 100+ SEO professionals collaborating on campaigns, we’ve helped car dealers drive more traffic to their websites and more customers to their shops.

Our performance-driven methodology provides car dealers with all the SEO essentials to boost their online performance and outrank the competition. We combine expertise and technology to help car dealership websites dominate the top position of search results.

We’re more than an SEO provider. Our team is here to support car dealer websites 24/5, with dedicated project managers and SEO specialists looking after campaigns from the very start.

Why Is SEO for Car Dealerships Important?

Did you know that there are over 18,314 car dealerships in the United States?

Knowing how competitive the market is, consider these statistics:

“Near me” searches for car dealerships yield an average monthly search volume of 673,000

97% of customers learn about a car dealership via an online search

The top five results in a Google search get 68% of all clicks

For you to be able to sustain a steady flow of new customers, it’s critical for your dealership to stand out online.

To do that, your dealership needs a solid SEO strategy.

Why Invest in SEO Versus PPC?

Think of it like this

Pay Per Click (PPC) marketing requires a great amount of time and energy, but only gives temporary results. Plus, Pay Per Click can be super-expensive, with each click costing anywhere from $10 – $40.

Search Engine Optimization (SEO), on the other hand, can produce long-term results and give years of quality customer leads. Your initial investment will continue to appreciate over time.

SEOReseller Implements the Best Strategies for SEO for Car Dealerships

Local SEO and Google My Business

In order to increase your online presence, you have to implement local SEO strategies and optimize your Google My Business page.

Why does this matter?

Local SEO focuses on your online presence within your community. When people search for “car dealership in [city]” or “car dealership near me,” local SEO strategies will help your business rank in search results.

One of the main aspects of Local SEO is establishing your Google My Business page — AND integrating your GMB profile in your dealership’s website.

Your GMB profile provides valuable information to Google such as:

Your address, website, and contact information

Your business hours

When we optimize your GMB page, your website has a better chance at ranking in the Google Local Pack which means that your website will appear on the first page of any local car dealerships search.

Website Content Development

Google, along with other search engines, evaluate the content on your website to determine if it adds value for their users.

A website without a quality content marketing strategy has very little chance at ranking against competitors who do have high-quality content.

What are some examples of content search engines expect to see from a car dealership site?

Perhaps blogs (or other supplemental content) on topics like:

What Is In-House Financing?

How to Maximize Your Trade-In Value

Are Extended Warranties Worth the Added Cost?

Developing a content calendar, as well as producing consistent, quality content requires an investment of time most car dealerships just don’t have. Don’t worry, our team can handle all of your content needs.

Optimal User Experience

A poor user experience will quickly encourage website visitors to move on to the next dealership.

In order to keep your site engaging to potential customers, it needs to:

Have simple, easy-to-use navigation menus

Be mobile-friendly

Operate at an optimal site speed (no slow loading pages)

Have no 404 errors (missing pages)

Utilize an optimized contact form

SEOReseller’s SEO Services for Car Dealerships

At SEOReseller, we specialize in developing successful strategies for SEO for car dealerships.

Our team implements dynamic rank-building initiatives to help car dealerships just like yours improve their online traction and stay at the head of the pack.

Our services include:

Content creation

Research on the best SEO keywords for car dealers

Website performance audit

Google My Business setup and website integration

Optimization of on and off-page SEO factors

Lead tracking & Reporting

Keyword Research

Content Creation

Website Audit

Content Audit

On-page SEO

Off-page SEO

Backlink Strategy

Technical SEO

Lead Tracking

Conversion

SEO Reporting

SEO Dashboards

Start Your SEO Campaign

What Industries need SEO the most?

Every industry and business are similar and different in many ways. Hence, the similarities and differences of methods and approaches when doing SEO for businesses. As industrial SEO experts, we’d say that industries have 80% similar practices in search engine optimization and about 20% differences.

FAQs About SEO for Car Dealerships

To help you make the most-informed decision, here are common questions customers ask us.

Can SEO for Car Dealerships Help Us Find New Clients?

Absolutely.

Finding new customers for your dealership is always the goal when you implement SEO marketing strategies.
By targeting highly-relevant SEO keywords for car dealers our goal is to improve your position in search results and attract customers who are actively searching to buy and sell.

How Much Does SEO for Car Dealerships Cost?

The cost of SEO for your dealership is going to vary depending on the personalized plan we develop for your business.

Let us start with a free audit of your website, and together we can develop a plan that will provide the results you’re after and meet your budget requirements.

Is SEO for Car Dealerships a Good Investment?

Investing in SEO will help your dealership develop a competitive edge over other dealerships in your area.

Our clients routinely see great returns on their investment when they implement our SEO strategies.

And here’s the deal.

We will never suggest an SEO strategy if we don’t believe it will be a good investment for your dealership.

A free website audit will allow us to provide you with an idea of what you can expect from your SEO investment.

Do You Guarantee Results?

We don’t because we can’t. And if another SEO company says they can you’ll want to proceed with caution.

But, when implemented correctly, SEO for car dealerships has a solid history of providing great results.

With over eight years of experience in the digital marketing arena, we believe our track record speaks for itself. Review our case studies to hear more about our success with implementing SEO.

How Long Will it Take to See Results When SEO Strategies Are Implemented?

There are many factors that can affect the time it will take for your dealership to see results once SEO strategies are in place.

On average, you should start seeing results in 4 to 6 months, and sometimes even less.

If you have a lot of local competition in your area, it may take longer. But if your competition doesn’t have a solid strategy of SEO for car dealerships, you may be surprised by how quickly SEO can make an impact.

And great news. SEO initiatives continue to produce results for years down the road.

How Long Will We Need to Maintain an Investment in SEO?

Honestly, it depends on what your goals are for growth.
Once car dealer SEO strategies are in place, they’ll continue to generate results for a long time.

However, search engines place a higher value on websites that are continually updating or adding to their content. So, when you add to or update your content, Google views it as “fresh.”

Maintaining your SEO investment will help you to remain competitive in the long run.

Do Car Dealerships Need Supplemental Content (Like a Blog) On Their Website?

In order to be competitive online, everyone needs supplemental content on their website — including your car dealership.

The more value you add to a search engine’s users, the higher your dealership’s website will rank in organic search results. And adding supplemental content is the perfect way to do it.

A blog with articles (seamlessly including SEO keywords for car dealers) will help readers see you as a voice of authority and establish trust in your brand.

Trust in your brand leads to sales.

Are SEO Strategies for Car Dealerships Changing? If So, How?

SEO strategies are continually evolving as search engines become smarter and smarter — and this applies to every industry, including car sales.

Our team at SEOReseller continually evaluates the impact of each core update from Google and other search engines on SEO, and updates any strategies that may no longer be effective.

SEO for car dealerships will continue to change, but you can rest assured that we change right along with it.

Can You Help Our Website With Car Dealership-Relevant Link Building?

We certainly can.

Having a strong backlink strategy is critical to SEO marketing success.

As experts on SEO for car dealerships, we are pros at developing a customized backlink strategy for our clients.
And our backlink approach can be built around both local and national SEO.

Can You Help a Car Dealership With Multiple Locations?

We can.

Whether you own 1 dealership or 100, we can implement SEO strategies for all your locations that will boost your visibility in online searches.

Looking For Assistance Developing an SEO Strategy for Your Car Dealership?

Let Us Help You Grow

We are ready to help your business not only get found online, but scale your business as fast you’d like us to. Contact us today for a free consultation!