SEO for Dentists: Optimize Your Online Visibility To Generate New Client Leads

SEOReseller specializes in developing SEO strategies to help dentists build a strong online presence, resulting in quality leads, phone calls, and foot traffic.

How Can Dentists Benefit From SEO?

How can you engage with your community and reach more potential dental patients who need your services? Implementing a dentist-specific SEO strategy is the way to do it.

When you work with us, you can count on the following:

Improved Visibility

Your rankings will soar. SEO for dentists involves getting your website to rank in the top results in your area when potential patients search the internet for “dentists near me” or “dentists in [insert city here].”. While SEO will help you rank, Local SEO will help convert rankings into traffic.

Outshining Local Competition

You want to be in with the “Local Pack” if you want to increase your traffic. This is where 42% of users click when searching for a provider or service — this can increase phone calls and appointments made up to 59%.

An Increase in Qualified Leads

You’ll generate more inbound leads from patients in need of a dentist. Thanks to our services, clients see an average of 67% more calls and inquiries.

Elevated Revenue

When your dental office has an effective SEO strategy, you can expect to drive new business, phone calls, and leads—resulting in increased revenue.

Get a Free SEO Consultation and Start Increasing Your Sales

Gone are the Yellow Pages – It’s a Digital game for Dentists Now

The internet has become the go-to source of information – and this includes details on oral health and dental services.

People who found a dentist from an active online search are 8x more likely to visit the practice and become patients
52% of users browse general health information websites for research
77% of online health queries begin on search engines
48% of patients use branded terms to finish their search

It’s not enough for dental practices to be on the Yellow Pages. What they need is a solid SEO strategy for dentists to make their practice visible whenever their patients are searching for them online.

Helping Dentists Reach More Patients with Dental SEO

Expertise and technology fuel the success of every dental SEO project.

Our team’s strong digital marketing background provided us with the technical capacity to handle 1,000+ dental SEO campaigns from the US, UK, Australia, and other parts of the globe.

Plus, we provide the essential internet marketing services for dentists along with tools and resources to provide dental practices a holistic marketing strategy. We implement a performance-driven methodology that drives real results for dentists – more foot traffic and more patients.

Why Is SEO Important for Dentists?

Currently, over 151,000 dentists are working in the U.S. and the need for dentists isn’t going to decline in the future; the dental industry will only continue to grow with demand. 

Knowing how competitive the market is, consider the following statistics: 

52% of users browse general health information websites for information.
77% of online health queries begin on search engines.
48% of patients use branded terms to finish their search.

What does this mean for dentists? To build your client list you need to stand out against the competition online. To do that successfully, your dental office needs a top-notch SEO strategy. If you’re curious about what more SEO can do for you, then you can read our guide to search engine optimization here.

Why Invest in SEO Versus PPC?

Investing in SEO instead of PPC is crucial for traction online. Think of it like this:

Pay Per Click (PPC) campaigns are like annual flowers. They provide results right now and have a pretty low cost. But eventually, the campaign will end, and your slot on search result pages goes away, just like annual flowers at the end of the season.

PPC is location dependent. Dentists can expect to pay $10-$50 per click.
Search Engine Optimization (SEO),on the other hand, is like an orange tree. Although the initial investment may cost more than the other plants in your garden, and it may require more time and attention, the tree (SEO strategy) will keep providing results  — or oranges over and over.   

Our strategies and SEO services for dentists provide on-going results, including high-quality leads, phone-calls, and an increase in scheduled appointments. 

By investing in SEO, you’re improving your marketing budget’s longevity.

Words From Our Happy Clients

SEOReseller Implements the Best SEO Strategies for Dentists

Local SEO and Google My Business

Local SEO for dentists focuses on your online presence within your physical location. When people search for “dentists in [city]” or “dentists near me,” Local SEO strategies will help you rank in the top search results.

A Google My Business page is one of the most important aspects of Local SEOfollowed by integrating your GMB profile onto your website.

Why is GMB so important? It provides valuable insights into your business like:

Your address
Phone number
Hours
Reviews
Services offered

We’ll help you get discovered by potential clients in your community in what’s referred to as the “Google Local Pack.” Your local visibility will increase ten-fold. 

On-Page SEO Optimization

The information you provide on your website needs to be beneficial to your readers. Search engines, like Google, use algorithms to crawl your website and determine if it provides users searching for your services with enough valuable information. 

The algorithms crawl the backend of your website and look at things like: 

If your URL structure makes sense 
That your title tags and meta descriptions give readers accurate information
Making sure your headers include key topics
If the keywords you’re using address your key topics
Building authority through valuable external links

The details that go into on-page SEO can be overwhelming to think about, although you can learn the essentials of knowing how to do an SEO audit so you know what work needs to be done.

However, instead of stressing about increasing your on-page SEO, let our team of specialists evaluate your current on-page SEO and identify the areas that can be improved to ensure your website is optimized to its fullest capability.

Website Content Development

When it comes to website content, quality content conquers all. Content in SEO needs to be planned carefully for the strategy to be successful. Google and other search engines evaluate your website’s content and decide whether it adds value to users.  

Without a marketing strategy that focuses on content, websites have a minimal chance of ranking against the competition that understands the importance of high-quality content.

What kind of content would search engines expect to see from dentists? Here are some examples:

7 Ways to Up Your Dental Hygiene Routine
When Can My Children Start Using Regular Toothpaste
How Often Should You Get Your Teeth Cleaned?

As a dentist, your number one goal is to treat your patients. You likely don’t have the time or desire to develop a content calendar and consistently produce quality content. Instead, let our team of content writers take care of the writing for you — so you can continue to put your patients first. 

Optimal User Experience

Keeping potential clients on your website involves providing an optimal user experience. But what does that mean? 

It means your dental office’s website needs to: 

Be mobile-friendly
Use simple, easy-to-navigate menus
Have a contact form that is easy to use 
Operate at optimal speeds — research shows you have 15 seconds to capture internet users’ attention 
Get rid of any 404 errors — (missing pages)

SEO Services for Dentists

Establishing dental websites’ authority is a continuous process that involves rank building initiatives. We create SEO roadmaps to help dental offices achieve the top positions on the first page for their target keywords.

Our services include:

Performance audits
On-page and off-page SEO optimization
Setting up Google My Business — we’ll even integrate it on your website 
Keyword research based on SEO for dental offices and relevant topics
Content creation — blogs, landing pages, etc. 
Lead tracking and reporting

Keyword Research

Content Creation

Website Audit

Content Audit

On-page SEO

Off-page SEO

Technical SEO

Lead Tracking

Conversion

SEO Reporting

SEO Dashboards

What Industries need SEO the most?

Every industry and business is similar and different in many ways. Hence, the similarities and differences of methods and approaches when doing SEO for businesses. As industrial SEO experts, we’d say that industries have 80% similar practices in search engine optimization and about 20% differences.

Frequently Asked Questions

To help you make the most-informed decision, here are common questions customers ask us.

Looking For Assistance Developing an SEO Strategy for Your Dental Office?

Let Us Help You Grow

We are ready to help your business not only get found online, but scale your business as fast you’d like us to. Contact us today for a free consultation!