SEO for Automotive Services: A Stronger Online Presence to Improve Profitability

We specialize in developing automotive SEO strategies to help automotive companies build a strong online presence resulting in quality leads, phone calls, and foot traffic. 

 Benefits of SEO for Car Dealers and Auto Services

How do auto services stand out to get more calls, more appointments, and ultimately, more sales? The answer – solid automotive SEO services.

Local results are bringing more traffic with an increase in “near me” searches for car services and other related terms
Increase in Do It Yourself and Do It For Me (DIFM) related searches for vehicle maintenance and repair services
Increase demand for better website functionality due to more auto service owners wanting to send direct traffic to their site
Customers are looking for aftermarket auto services, cart parts selling, and maintenance online

All these data underscores the need to get auto repair business on the top positions of search results to bring in new customers and sales. That’s all thanks to a holistic SEO for auto service.

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More Appointments and More Sales Come from a Solid Online Presence

As long as there are car owners needing oil changes, tire rotations, and routine maintenance, auto services are likely to stay on its steady growth rate. Independent auto repair shops cover 75% of aftermarket services, white 25% maintains business with car dealers.

How do auto services stand out to get more calls, more appointments, and ultimately, more sales? The answer – a solid auto SEO service.

Local results are bringing more traffic with an increase in “near me” searches for car services and other related terms
 Increase demand for better website functionality due to more auto service owners wanting to send direct traffic to their site
Customers are looking for aftermarket auto services, cart parts selling, and maintenance online
Increase in Do It Yourself and Do It For Me (DIFM) related searches for vehicle maintenance and repair services

All these data underscores the need to get auto repair business on the top positions of search results to bring in new customers and sales. That’s all thanks to a holistic SEO for auto service.

Providing Auto Services the Arsenal to Grow Online

Having worked with hundreds of automotive service companies for nearly a decade and building expertise in all aspects of digital marketing, we’ve developed key SEO strategies to help businesses stay in front and center of their customers.

Methodology That Focuses on the Most Impactful Activities

We designed our methodology to be performance-driven, focusing only on essential rank building activities to ensure car maintenance and repair businesses reach the first page of results.

Support from a Team of Experts

Our team is comprised of talented and dedicated individuals with years of SEO experience and hundreds of campaigns under their belt.

Why is SEO Important for Auto Services, Car Dealers, and Other Automobile Businesses?

The automotive market in the United States is one of the largest and most lucrative in the world. It’s shown that 91.5 percent of households have access to at least one vehicle with California, Texas and Florida leading in the number of registered vehicles.

While most industries have experienced a decimated market, the automotive industry will remain relevant and in demand, making it more competitive.Knowing how competitive the automotive market is, consider the following statistics:

There are more than 233,400 auto repair and maintenance centers in the US alone.
There are more than 2.5 million searches for auto parts.
234,000 users have used “Near me” searches for “tires”.
153,000 users have used “Near me” searches for “auto repairs”.
68% of all clicks on Google search goes to the top 5 results.

To snag the highly coveted spot and appear in front of hundreds of ready-customers, automotive SEO is a must. It’s crucial that your auto services stand out online. To do that, you need a solid SEO strategy.

Customized SEO Strategy For Car Dealers and Automotive Services

Having provided automotive SEO services for hundreds of companies for nearly a decade and building expertise in all aspects of digital marketing, we’ve developed key SEO strategies to help businesses stay in front and center of their customers.

Methodology That Focuses on the Most Impactful Activities

We designed our methodology to be performance-driven, focusing only on essential rank building activities to ensure car maintenance and repair businesses reach the first page of results.

Support from a Team of Experts 

We have a team of talented and dedicated individuals with years of SEO experience and hundreds of campaigns under their belt.

Words From Our Happy Clients

How We Drive Business Growth and Success For Auto Service with SEO

You deserve the best SEO strategy and we’re here to provide them for you. Everything that goes in our auto SEO services is a product of technical expertise and the industry’s best practices.

Website Analysis and SEO Audit

We provide a detailed analysis of auto service websites to determine elements needing improvements and optimization. Our team sends SEO audits with recommendations from our experts.

Local SEO and Google My Business

Local SEO is about boosting your online presence within your community. However, this can be applied to any area you choose to target too. An ideal scenario would be when people search for “auto repairs in [city]”, “car dealer near me,” or even “tires near me” Local SEO strategies will help your business rank in search results.

One of the most important points to address in Local SEO is establishing your Google My Business page — AND integrating your GMB profile in your website. 

Your GMB profile provides valuable information to Google like your address, hours, reviews, and services offered.

We help you rank and be discovered by potential clients in what’s known as the Google Local Pack. It’s the hottest spot on the internet for auto services.

On-Page SEO Optimization

After auditing car service websites, we start optimizing on-site elements to improve ranking performance. We follow the auto service industry’s best SEO practices for optimizing meta tags, headers, website content, URLs, internal links, external links, and other on-page factors.

Our team of SEO specialists will evaluate your current on-page SEO and identify the best SEO keywords for auto services to ensure that your site’s on-page SEO is optimized to its fullest potential.

Off-Page SEO Optimization

We help increase organic rankings of auto service websites with our guaranteed DA link building strategy, local SEO for auto service companies, Google My Business optimization, and citation building.

Website Content Development

The content on your website is key to an optimized performance. Search engines like Google evaluate will crawl and determine if it adds value for their users. It’s generally accepted by industry experts that a website should be equipped with a quality content marketing strategy because without it the possibility of beating competition who use high quality content is little to none.

What kind of content would search engines expect to see from an automotive website? Perhaps articles on topics like:

Car Restoration Services and What You Need To Know
Auto Services: Necessary Repairs Your Car Might Need
10 Factors To Look For Before Buying A Car

Automotive and car related businesses for that matter, are not easy to run. As an owner, you won’t have the time to add additional tasks like planning a content calendar and producing content. Our SEO company has a team of content writers that can do all the heavy lifting for you and provide you with consistent quality content that will engage more customers interested in your auto services.

Best User Experience

A positive user experience can encourage site visitors to sign your contact form or make a call on the spot. Meanwhile, an inferior experience is something that can have visitors exiting the website right away. As a rule of thumb, your website needs to be responsive:

Overall responsive web design
Have a design that showcases all your auto services
Be mobile-friendly
Have simple, easy-to-use navigation menus
Operate at an optimal site speed (no slow loading pages)
Have no (or minimal) 404 errors (missing pages)
Utilize an optimized contact form

Analytics Reporting

Our team relays milestones in an easy-to-understand SEO report. This includes website performance data from SEO tools, such as Google Analytics, Google Search Console, Moz, and Ahrefs.

Heightened User Experience

A positive user experience can encourage site visitors to sign your contact form or make a call on the spot. Meanwhile, an inferior experience is something that can have visitors exiting the website right away. SEO for auto services will give you a website that:

Has an overall responsive web design
Has a design that showcases all your auto services
Incorporates a mobile-friendly design
Has simple, easy-to-use navigation menus
Operate at an optimal site speed (no slow loading pages)
Have no (or minimal) 404 errors (missing pages)
Utilize an optimized contact form

SEOReseller’s SEO Services for Auto Services and Car Dealers

Keyword Research

Content Creation

Website Audit

Content Audit

On-page SEO

Off-page SEO

Technical SEO

Lead Tracking

Conversion

SEO Reporting

SEO Dashboards

What Industries need SEO the most?

Every industry and business are similar and different in many ways. Hence, the similarities and differences of methods and approaches when doing SEO for businesses. As industrial SEO experts, we’d say that industries have 80% similar practices in search engine optimization and about 20% differences.

Frequently Asked Questions

Looking For Assistance Developing an SEO Strategy for Your Auto Services?

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