SEO for Financial Advisors: A Stronger Online Presence to Improve Profitability

Market your financial advisory services the right way with SEO for financial advisors. Build a strong online presence and attract more clients to your financial advising practice.

⭐ Get a comprehensive website performance analysis with our free SEO audit tool under 2 mins

Benefits of SEO for Financial Services

At the moment, 93 percent of online experience begins with search engines like Google and 81 percent of users now do their research online before a major purchase. Search engine optimization or SEO can help you dominate this market by turning this buyer’s behavior to your advantage, in turn, attracting more business and producing more sales for your financial advisory firm.

One thing that should be kept in mind is that the first page of search engine results is the most coveted online real estate. More or less 75 percent of users never scroll past the first page of search engines. So off the bat, you want to be there, where the majority of users can see you.

If you’re a firm asking yourself ‘how do I market my financial advisors?’, or you’re a local financial planner and asking yourself ‘how do I get more local clients?’ then the answer you’re looking for lies in a solid SEO for financial planners.

Local results are bringing more traffic with an increase in “near me” searches for ‘local financial planners’ and other related terms
It boosts demand for better website functionality due to the need to send direct traffic to your business site.
Clients are looking for planners, advisors, and other financial services.

All these data underscore the need to get financial advisors and financial planners on the top positions of search results to bring in new customers and sales.

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Why Is SEO Important For Your Business?

Wealth management and financial advisory firms are growing industries due to the changing needs of people and the economic conditions the world continues to face. However, it’s also one of the most competitive niches in the United States. There are an estimated 271,000 financial advisors in the US alone and as per Bureau of Labor and Statistics, that is expected to grow by 4 percent from 2019 to 2029.

Most financial advisors and firms rely on referrals or word-of-mouth for their source of leads. While this is good for any business, it shouldn’t be the only source of business. People are now transitioning online, reading websites, looking for reviews, before diving into a product or service. 

Knowing how competitive the market is, consider the following statistics:

45,300 additional financial advisors are projected to be needed by the US in the next 10 years.
There are more than 95,000 searches for financial advisors alone and “52,000” for financial planners.
38,000 users have used “near me” searches for “financial advisor”.
75% of all clicks on Google search goes to the first page.

To snag the highly coveted spot and appear in front of hundreds of ready-customers, SEO is a must. It’s crucial that you stand out online. To do that, you need a solid SEO strategy.

Providing Financial Advisors the SEO Services and Resources to Grow Online

Having provided SEO services for hundreds of companies for nearly a decade and building expertise in all aspects of digital marketing, we’ve developed key SEO strategies to help businesses stay in front and center of their customers.

Methodology That Focuses on the Most Impactful Activities

Our methodology is designed to be performance-driven. Your services need to be hosted on a website with formidable authority. This is why we focus on essential rank building activities to ensure your business reaches the first page of results.

A Team of Experts Ready To Support

We have a team of talented, passionate, and dedicated individuals with years of SEO experience and hundreds of campaigns under their belt.

Words From Our Happy Clients

How We Drive Business Growth and Success For Financial Advisors with SEO

Financial advisors have it tough as they continue to guide and steer different people into making the right choices. As such, you deserve the best SEO strategy and we’re here to provide them for you. We’re here to help people find you and choose you. Everything that goes into our SEO services is a product of technical expertise and the industry’s best practices.

Website Analysis and SEO Audit

We provide a detailed analysis of websites to determine elements needing improvements and optimization. Our team sends SEO audits with recommendations from our experts.

Local SEO and Google My Business

Local SEO is about boosting your online presence within your community. However, this can be applied to any area you choose to target too. An ideal scenario would be when people search for “financial advisor in [city]” or even “financial planner near me”, Local SEO strategies will help your business rank in search results.

One of the most important points to address in Local SEO is establishing your Google My Business page — AND integrating your GMB profile in your website. 

Your GMB profile provides valuable information to Google like your address, hours, reviews, and services offered.We help you rank and be discovered by potential clients in what’s known as the Google Local Pack. This is the best place on the internet for financial advisors, planners, consultants, and firms.

On-Page SEO Optimization

After auditing the website, we start optimizing on-site elements to improve ranking performance. We follow the industry’s best SEO practices for optimizing meta tags, headers, website content, URLs, internal links, external links, and other on-page factors.

Our team of SEO specialists will evaluate your current on-page SEO and identify the best SEO keywords for financial advisors to ensure that your site’s on-page SEO is optimized to its fullest potential.

Off-Page SEO Optimization

This is where we help your website increase its organic ranking through our guaranteed DA link building strategy, local SEO for financial service companies, Google My Business optimization, and citation building.

Website Content Development

For optimized website performance, content must be prioritized. Search engines like Google will crawl and determine if the content in all your pages add value for their users. Industry experts have all agreed that a website should be equipped with a quality content marketing strategy which is a huge determinant to your ranking factor. You don’t want to fall behind just because a competitor has utilized the strategy.

What kind of content would search engines expect to see from a website in the financial services industry? Here are some examples to give you an idea:

Financial Advisor Guide: What You Need To Know
When Should You Hire a Financial Planner?
Wealth Management Tips From Professionals.

Let’s face it, whether you’re running a firm or putting yourself out there and taking care of clients, you won’t have the time to add tasks like planning a content calendar and producing content. This is why we exist. Our SEO company is here to provide you with a team of content writers that can do all the heavy lifting for you and provide you with consistent quality content that will engage more customers interested in your financial services.

Analytics Reporting

You get a comprehensive SEO report that’s easy to understand. This includes website performance data from SEO tools, such as Google Analytics, Google Search Console, and others.

Heightened User Experience

Having a website that enhances user experience can encourage users to sign your contact form or make a call on the spot. Otherwise, if users don’t enjoy browsing your site, they will tend to exit the window right away. SEO for financial services will give you a website that:

Has an overall responsive web design
Has a design that showcases all your capabilities as a firm, advisor, or planner
Incorporates a mobile-friendly design
Has simple, easy-to-use navigation menus
Operate at an optimal site speed (no slow loading pages)
Have no (or minimal) 404 errors (missing pages)
Utilize an optimized contact form

SEOReseller’s SEO Services for Financial Advisors

Keyword Research

Content Creation

Website Audit

Content Audit

On-page SEO

Off-page SEO

Backlink Strategy

Technical SEO

Lead Tracking

Conversion

SEO Reporting

SEO Dashboards

What Industries need SEO the most?

Every industry and business are similar and different in many ways. Hence, the similarities and differences of methods and approaches when doing SEO for businesses. As industrial SEO experts, we’d say that industries have 80% similar practices in search engine optimization and about 20% differences.

FAQs About SEO for Financial Services

Looking For Assistance Developing an SEO Strategy for Your Financial Services?

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