As our agency partners, we want to help you grow your business and establish yourself in the SEO industry. In today’s blog, I want to share with you how you can achieve consistent growth monthly. If you can gain at least ten new clients each month, you’ll find your agency getting bigger in no time.
Create a Referral Program
Whether you’re a start-up company or a large SEO agency, the easiest way to get clients is still through referrals. Encourage your current clients to share their positive experience with your agency with their friends and business contacts. Offer your clients a reward for every successful referral they make. For example, you could offer to give a free PR, which will be published across 500 major media outlets worldwide, for every new client they bring in, or even a month of free if they can bring in a specific number of clients.
Optimize Your Site
Before you start pitching your services to prospective clients, look at your own website. As a professional SEO company, you should be an example of what you are offering to do for your potential customers. Optimize your site first, and make it one of the best examples you can give. Build your own online presence – they’re not likely to find you if you’re not on the first page of the SERPs, and they will want to see you active in other places like forums and social media sites as well.
Make sure it’s easy for your visitors to find the information they need. Pay attention to things like your calls to action, trust signals, and your portfolio. Provide a contact form whenever possible to allow visitors to request more information. Having a live chat feature helps a lot in bringing in more customers.
Provide Free Tools
Offering free tools is one of the most effective ways to reel in potential customers. They will be more enticed to work with you if you provide tools that will help their business grow. As our partner, you receive a free branded dashboard where your customers can log in and find tools for tracking their site’s performance. Let your clients know they will gain access to this live reporting dashboard and all the tools that come with it free when they sign up with you. It’s one of the easiest ways to make people remember your brand and make them feel comfortable working with you.
Show Industry Leadership
Give your prospective clients regular updates on SEO as it relates to their industry. Review your content strategy, and make sure your updates are relevant to the changes happening in their field. Build your connections with SEO influencers and ask if they will let you post a guest blog on their page.
Keep yourself updated with the latest SEO news, and if you sense something big, don’t be afraid to anticipate it and experiment with your methodology in preparation. Have some of your biggest clients try your new methodology before rolling out the changes to all your clients.
Preparing case studies also comes in handy. Potential customers want to see you continuously learning, and by showing them you do your own research and testing, you can prove the value of your work more effectively. If you have the time, try to participate in different seminars and conventions as well. You will learn a lot from your peers who have been in the industry longer than you have. It also won’t hurt your brand if your target market knows you’ve established your presence in these conventions.
Use Lead Generating and Nurturing Systems
Contacting your target market directly is the best way to let your audience know about you. Collect new leads from your site traffic by placing lead generating systems. Link your calls to action to a sign-up page where they can submit their contact information, which usually comes in the form of an email address. You can group this information into relevant segments and create a mailing list for each. This will serve as one of your lead nurturing systems.
Integrate your content strategy into your lead nurturing system. Remember that hard sales doesn’t always work – sometimes, all you need is to provide information, and your prospects will analyze and find the value in your services on their own. Send follow-up emails in close increments – ideally, you should do it every day, but if you have limited time and resources, you should do it at least every other day. Having a re-targeting strategy is also useful for lead nurturing. Both methods are good examples of maintaining your presence and guiding your audience until the time when they are ready to buy. With a carefully-planned content strategy and lead nurturing system, you can captivate your audience and ensure that when they are ready to buy, they only go to you.
Offering promotions is one of the quickest ways to get more clients, but do it sparingly and reasonably. For example, you can offer major promotions like 50% off the first month once every quarter if business is good. You can offer smaller bundles like a free PR, free site audits, or free blog with every campaign started every month.
Offering bundles is also a good way to upsell and cross-sell your products. Clients are always looking for good deals on SEO. Make sure you offer them valuable items when you bundle your services together for a promotion. You win both ways – you gain new clients and increase your revenue by selling more of your products.
Connect with Your Audience Personally
It doesn’t matter if you’re just starting your company or if you’re already an established SEO provider – you need to continue connecting with people directly. You won’t make everyone you encounter your client, but you can always leave a good impression in case they refer you to someone they know. Every person counts – if you can meet new people, and become a connector if they need services other than SEO, you’re likely to get more referrals. Be polite and respectful, whether you’re talking face to face or online, in social networks, blog comments, or forums.
Contact your account manager today for more tips on getting more clients each month. Keep checking back for more updates, and if you’re not yet our partner, don’t forget to sign up for a free account today!