Generating excellent SEO leads for your agency can be a challenge, but it’s completely doable. Here are ways on getting the leads you want for your SEO agency.
Picture this: you’re walking into a downtown bazaar and planning to buy the perfect clay pot your marigolds at the best price you can afford. It’s easy to think that choosing the right one takes only a couple of minutes, but that’s not the case. You see rows of vases and jars in different shapes, sizes, and designs from different vendors. You end up taking your precious time to find the right one for the right price.
This set-up is pretty much the same when it comes to digital marketing. Search engines are the bazaars users navigate when they’re looking for a specific product or service, while digital marketing agencies are the vendors vying for the users’ attention.
Who are the users? They can be businesses looking for digital marketing services. In short, they’re your SEO leads.
The Importance of SEO Leads
When asked about getting leads, some creative agencies immediately think of one thing: ads. However, research by imFORZA reveals that 70% of search engine visitors ignore ads when browsing through search results. Ad blocker usage has risen by 30%, with millions and millions of desktop and mobile devices worldwide routinely blocking ads.
This is where your SEO strategies come in. As a digital marketing agency, your goal is to rank in the top positions of search results. The higher your rank, the more leads you get. In fact, 75% of leads never scroll past the first page of search engine results. These leads, if successfully retained, are what turn into paying customers.
So, how exactly do you generate leads for your agency website?
Understand Your Products and Know Your Niche
Generating leads for a digital marketing agency involves understanding your products thoroughly and establishing what your goals are – generic or uniform techniques are bound to fail.
Important questions to ask include:
- What are your flagship products/services?
- Who is your target audience? Target industries?
- What are your target locations?
- What are your pain points in your existing marketing strategies?
- What are the deciding criteria for a prospect to turn into a paying client?
Target Long-Tail Keywords
SEO is also a game of changing algorithms. Nothing is set in stone when it comes to rankings. This is a challenge and an opportunity for digital marketing businesses.
If you want to see faster results, SEO expert Neil Patel suggests targeting long-tail keywords instead of short-tail ones for your website. This is because many search engine users type in longer phrases when they’re searching. With long-tail keywords, websites gain a 91% increase in search traffic and leads, attracting paying customers and growing your brand.
Here are some pointers:
- Create a bucket list of keywords: These are your low hanging fruit. Use Google’s Keyword Planner and KWFinder to determine which keywords to target for your agency.
- Look for your top performing pages: Use Ahrefs to determine your top performing pages. This will show you keyword opportunities that you can leverage.
- Build your list: From your bucket list, cherry pick keywords that have high search volume. Use different variations of these keywords and target them to their relevant pages.
Produce Long-Form Content
When it comes to website content, the longer, the better. Based on research by Backlinko, from more than a million Google search results, the average word count for content on Google’s first page was around 1,890 words. The deeper into the search pages you go, the fewer words there are on an article.
Longer articles require you to dive into the subject matter, providing more value to your readers. Columnist John Lincoln says that long-form content help in establishing your authority in your field while increasing the likelihood of sharing and audience engagement, all of which translates to better brand awareness and more leads.
IMPORTANT: Writing longer content doesn’t mean you’re going to neglect the quality of your work. Make sure every piece of content you produce has an impact on your agency’s overall goals and delivers value to your SEO prospects.
Make Sure Your Website is Mobile-Friendly
Mobile-friendly websites are critical for success on Google. In 2016, Google embraced the trend and announced a new upgrade to their algorithm that pulled up the ranks of websites that were mobile-friendly and supported responsive technology. Today, more than 60% of all Google searches are done on a mobile device. If this trend persists, 45% of all eCommerce sales will be completed using a phone or a tablet by 2020, pushing businesses to meet the demand.
Optimizing websites for mobile devices is no longer a luxury, but a standard for excellent performance on Google and other search engines. If you want to see how your SEO business is doing mobile-wise, use Google’s Mobile-Friendly Testing Tool to gain some insights into the mobile-friendliness of your website.
Provide Regular Audits for Your Website
One rule: Practice what you preach.
If your website doesn’t adhere to the best SEO practices, how else are your prospects going to take your word?
A close examination of your website and its general adherence to SEO is a key step to improving SEO lead generation. Through audits, you can evaluate your current SEO standing, find gaps in your existing strategies and determine opportunities for improvement. This way, you get a general idea of the things you’re doing right and wrong as well as the best ways you can outshine other digital marketing agencies on Google.
Start by checking the hits on your keywords and sub-keywords. Assess your content strategy, check your website user interface and ensure your website passes an SSL Certificate Validity Check. As basic as these may seem, some SEO agencies tend to overlook these things.
Use a Lead Generation Software
Here at SEO Reseller, we have the SEO Reseller Pro – Lead Generator that allows you to find pre-qualified leads for your target niche and location within seconds. Through pre-built marketing templates and online presence indicators, it allows you to access leads and nurture them to be your next SEO clients.
Our beta testers had more than 10,000 leads generated after just a month of trying out the tool. With a lead generation software, you have everything you need to be a powerhouse digital marketing agency.
Lead generation can be two ways – your prospects come to you, or your agency finds them. You need a solid strategy to generate the ones that matter to your SEO business. We’re here to help with that. Sign up and start your path to success with SEOReseller.
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