There’s more to SEO mastery than developing your skills. It’s also about having the right SEO tools. In today’s digital world, data is currency.

Think of yourself as the common handyman – would you go to work without having the right tools?

Definitely not.

But, with tons of SEO tools out there, you’ll need to pick the one that will help you be more productive, more reliable, and ultimately, more profitable.

That’s what you’ll find out. 

We looked at current search trends and top queries to find out what SEO specialists and marketing professionals are looking for. 

We’ve narrowed down the best SEO tools based on their value, ratings, and features. These are a combination of paid and free SEO tools available, tried and tested for their features.

1. Best SEO Suites

Most SEO specialists prefer getting an SEO suite so they have access to multiple features without needing to subscribe to different online marketing tools

Ahrefs

Easy to use, massive data index, and a superb user interface  – it’s no wonder Ahrefs remains a favorite among beginners and seasoned SEO specialists. 

This tool has six SEO tools packed into one: Keywords Explorer, Site Explorer, Site Audit, Content Explorer, Rank Tracker, and SEO Toolbar. Ahrefs alone provides you with ample data to get started on your SEO strategy. For those who want to be an SEO expert, Ahrefs is a tool you’ll love having in your kit.

Ahrefs-seo-suite-seoreseller

Best used for:

  • Site Audits
  • Keyword Research
  • Backlinks Analysis
  • SEO and Rank Monitoring

SEO PowerSuite from Link-Assistant.com 

Four tools in one? That’s what you’ll get with SEO Powersuite.  SEO Powersuite covers all the essentials in an SEO campaign – on-page optimization, backlinks, rank tracking, and competition analysis. It’s highly recommended for both seasoned SEO specialists and newbies looking to dive into professional SEO service

Best used for:

  • SEO
  • Backlinks Analysis
  • Web Analytics

Sitechecker

Sitechecker is All-in-One platform to measure SEO performance. This toolkit includes Website Health Checker,  Website Rank Checker, Free Backlink Checker, On Page SEO Checker, Website Traffic Checker, Website Changes Monitoring, Website Rank Tracker, Website Backlink Tracker and Sitechecker SEO Extension.  Additionally, SEO analyzer software gives detailed tips how to improve the search visibility of your websites and helps to track your overall SEO progress. 


Best used for: 
– Website Audit- Rank Tracking
– SEO Reporting 
– Website Monitoring

Moz

“A smarter way to do SEO.”  This is the promise Moz brings—and it didn’t fail to deliver.  Moz has built its reputation as one of the reliable SEO software for digital marketers. Its all-in-one platform houses the essential SEO tools to jumpstart your marketing efforts. It has a powerful API that can provide you with accurate SEO data from the bat. 

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Best used for:

  • Rank Tracking
  • Site Audits
  • Keyword Research
  • Backlinks Analysis

2. Best White Label SEO Tools

Here are the white label SEO tools that pop out the most: 

AgencyAnalytics

 A dashboard that includes all the  SEO tools you need? AgencyAnalytics is your tool. This white label SEO tool provides you with an all-in-one solution for your SEO tasks: rank tracking, site audit, backlinks reports. It comes with a brandable dashboard, so you can provide clients with their own access and let them see how their campaigns are progressing.

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Best used for:

  • SEO
  • Marketing and Web Analytics
  • Reporting

SE Ranking

When it comes to comprehensive SEO analysis, SE Ranking takes the next spot. This white label SEO tool offers a cloud-based platform with a complete suite of features for your digital marketing strategies.

Best used for:

  • SEO 
  • Backlink Analysis
  • PPC
  • Website Optimization

WooRank

Providing actionable insights to optimize websites is one of the aspects that make WooRank a favorite among marketing agencies.

This includes competitive analysis, keyword ranking, SEO auditing and monitoring, and site crawling functions.

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Best used for:

  • SEO
  • Website Audit
  • Backlink Analysis

Marketgoo

The best white label SEO tool to use for those who are starting out – Marketgoo provides a range of DIY tools. Think of it as an SEO newbie’s best friend. 

Marketgoo comes with features designed for the SEO needs of local businesses, corporate websites, bloggers, and even online shops. This makes it a great tool to add to your arsenal if you’re implementing local SEO for businesses. It’s user-friendly and comes with affordable SEO tools plans. 

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Best used for:

  • SEO
  • Website Analytics

SEOReseller White Label SEO Dashboard

Get a bird’s eye view of your campaigns in one place. It’s possible with our white label SEO dashboard. Our white label dashboard provides you with all the bells and whistles to track SEO campaigns and get data that helps you make informed marketing decisions. Claim the dashboard and brand it with your agency’s logo, so you can show off KPIs and impress more clients with your SEO services.

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Best used for:

  • SEO
  • Website Analytics

3. Best Rank Tracking Tools

We’ve added the SEO rank tools that got the most votes from digital marketing professionals.

Rank Ranger

Daily, weekly, monthly, quarterly rank tracking – it’s possible with Rank Ranger. Rank Ranger allows you to track keyword rankings from multiple vantage points, giving you a 360-view of your SEO improvements. You can use this for mobile rank tracking, desktop rank tracking, or even local search rankings. It comes with custom Insights Graphs that include metrics from different data sources, such as Google Analytics, Search Console, Bing Webmaster Tools, Google Ads, and more. 

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Best used for:

  • SEO
  • Ads Rank Tracking
  • Keyword Research
  • Competition Monitoring
  • SEO Reporting

ProRankTracker.com

ProRankTracker.com has seen major improvements since it came out in the market. It’s become one of the go-to SEO rank tools of thousands of agencies and businesses when it comes to performance reporting.

This provides daily updates of website ranking, plus a range of features for SEO analysis and research. 

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Best used for:

  • SEO Rank Tracking
  • Website Analytics and Audits

Rank Tracker

A powerful platform that allows agencies to stay on top of their SEO – Rank Tracker is a treasure trove of data for SEO professionals.  This tool arms digital marketers with accurate insights on website performance, giving way to more informed decision-making for SEO projects. 

rank-tracker-rank-tracking-seoreseller

Best used for:

  • SEO
  • Website Analysis
  • Keyword Research and Tracking

Advanced Web Ranking

There’s a reason Advanced Web Ranking has earned a spot in the top SEO rank tracking tools – accurate ranking data. 

This tool provides you with daily rank updates across all search engines. You can integrate the SERP data into your own in-house tools or other data sources via an API, so you can manage and compare metrics easily. 

Best of all, you get white label SEO reports and smart data analysis. You can build your own or use a template with your data. 

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Best used for:

  • SEO
  • Rank Tracking
  • SEO Reporting

4. Best Tools for Site Audits

Doing an SEO audit is the first step to developing a strategy because it provides SEO specialists with a quick diagnosis of the website’s health. For this, you’ll need the following tools:

Screaming Frog

Ask any SEO specialist if they’ve heard of Screaming Frog and you’ll instantly get a “yes” as their answer.

This website crawler tool is useful for detecting SEO issues on a website, such as broken links and unoptimized Meta. 

If you need a quick tool for analyzing small and large websites, Screaming Frog won’t fail you. 

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Best used for:

  • Quick Analysis for Large Websites (up to 500 URLs)
  • Comprehensive Report on Website Issues

Website Auditor from Link-Assistant.com

On-page data, technical SEO, and reporting in one – this is the power of Link-Assistant’s Website Auditor.  SEO audits often involve a thorough sweep of websites to get as much intel as possible for its performance. The audit itself can get taxing if you’re using multiple tools.  Website Auditor makes it less exhausting for SEO specialists to gather data and compile them in a neat report.  Best used for:

  • Site Structure Analysis
  • Data Visualizations
  • Custom Reports

DeepCrawl

When it comes to uncovering technical and performance issues, DeepCrawl is one of the tools you should turn to.  This cloud-based web crawling tool can monitor the health of hundreds of domains, providing you the capability to work on multiple websites for clients. It has automatic scheduling to run crawls, so you can make the entire SEO audit process more automated.

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Best used for:

  • Technical SEO
  • Website Crawling
  • Website Analytics

SEOptimer

If a quick SEO audit is what you need, SEOptimer is your tool. 

This website audit and reporting platform can provide you with comprehensive site audits that often take days to generate.

  SEOptimer has an advanced crawling technology that reviews every web page on a site and identifies performance issues. 

The best thing about this site audit tool? You can embed the Site Audit Form on your website, so your visitors will receive a report with your brand on it.

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Best used for:

  • Technical SEO
  • Website Crawling
  • Website Analytics
  • SEO Reporting

SEOReseller SEO Audit Tool

SEO audits done in minutes? No problem. Our SEO Audit tool can do that for you.  Our comprehensive audit details a website’s health, identifies red flags, and presents recommendations for improved rankings. Our SEO audit covers Usability, Security, Technical SEO, On-page SEO, Off-page SEO, and Paid Traffic data.  That’s not all—we have the SEO Audit Widget Tool that you can install on your webpages, so visitors will receive an SEO audit report whenever they land on your site. Best thing about this? It’s free. 

Best used for:

  • On-page SEO
  • Technical SEO
  • Website Analytics
  • SEO Reporting

5. Best Tools for Keyword Research

There’s nothing to optimize if you don’t know what you’re optimizing for. This makes keyword research one of the pillars of an SEO strategy.  To determine which keywords to gun for, you can use the following tools: 

Google Keyword Planner 

Why not get keyword ideas from the search giant itself?  Google’s Keyword Planner is your go-to tool when looking for words or phrases relevant or related to the website you’re trying to rank. While used mostly for paid ads, Google Keyword Planner can also generate keyword data for your SEO.  This provides you with insights on how these words are searched, so you can select the right terms and narrow down your list.

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Best used for:

  • SEO
  • Keyword Research

Ahrefs Keywords Explorer

Nothing comes close to Google’s Keyword Planner when it comes to keyword research—except maybe Ahrefs. 

Ahref’s Keywords Explorer allows you to tap into thousands of keyword suggestions to rank for. 

This tool generates different types of keywords – phrases containing the target keyword, suggestions containing all terms of your target keyword, similar terms from top-ranking pages, search suggestions, and newly discovered search queries.

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Best used for:

  • In-depth Keyword Research
  • Country-specific Keyword Suggestions
  • Backlinks Analysis
  • Site Audit

UberSuggest

Running out of keyword ideas? Don’t worry. Ubersuggest can provide them for you. 

This web-based tool is useful for generating keyword suggestions, complete with metrics on volume, competition, and even keyword trends. 

Its capabilities are not only limited to keyword research, though. You can use this to generate content ideas and get insights on backlink data for websites. 

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Best used for:

  • Keyword Research
  • Backlinks Analysis
  • Content Optimization
  • SEO

KWFinder

Find more opportunities to rank for the best keywords with KWFinder by Mangools.  KWFinder makes it easier to identify which keywords you should gun for. It displays the keyword difficulty, search volume, and competition data, so you can make a quick analysis for your keyword research. This keyword research tool is highly recommended if you’re looking for long-tail terms to add to your keyword list. 

Best used for:

  • SEO
  • Keyword Research
  • Competition Analysis

Keywords Everywhere

Need quick keyword suggestions? You have Keywords Everywhere for that.  This freemium browser add-on provides suggestions for related queries on search results. No need to jump from one tool to another—you can see the suggestions right when you search for a specific keyword. It’s keyword research made quick and easy.  Best used for:

  • Long-tail Keyword Phrases
  • Quick Keyword Analysis

6. Best SEO Monitoring Tools

When it comes to the best SEO monitoring tools, the most recommended one are the following:

Google Search Console

Nothing beats the classic favorite of webmasters and SEO specialists – Google Search Console.  Google Search Console is a free tool that shows you more than the performance of a website—it helps you understand how Google sees the website on search results. 

This provides you with all the key metrics to monitor a website’s performance, so you can adjust your SEO efforts. Best thing about this is you can integrate Search Console into Google Data Studio to get more detailed reporting. 

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Best used for:

  • SEO Monitoring
  • CTR Optimization
  • Search Performance Analysis

Ahrefs Site Explorer

Ahrefs’ capabilities to dive deeper into a website’s organic performance make it a favorite tool among SEO specialists.  Its Site Explorer tool provides the metrics that matter the most – from organic traffic to backlinks. This allows you to see how a website is performing, scope the competition, and dissect a website’s backlink profile. Ahrefs Site Explorer gives you more than enough data to plan your next SEO strategy. 

Best used for:

  • SEO Monitoring
  • Keyword Research
  • Backlink Analysis
  • Website Analytics
  • Competitor Analysis 

WebCEO

If you’re looking for a complete SEO toolbox, WebCEO won’t disappoint.  This SEO platform provides you access to 17 online SEO tools for all your deliverables, but most importantly, it gives you a bird’s eye view for SEO monitoring.  One of its popular features is you can share projects and access with other users, making it the ultimate collaborative SEO monitoring tool for serious digital marketers. 

Best used for:

  • SEO
  • Site Audits
  • Link Analysis
  • Marketing Analytics

Moz Pro Tools

As one of the household names in SEO, Moz has developed a suite of SEO tools throughout the years. Among these is Moz Pro.  Moz Pro provides you with all the essentials to manage SEO campaigns – rank tracking, audits, on-page optimization, link building, and reporting.  But, that’s not all you’ll get from Moz Pro. What makes it a favorite among SEO specialists is the wealth of resources on SEO and inbound marketing strategies to further increase website rankings.

Best used for:

  • SEO
  • Brand Management
  • Marketing and Web Analytics

SEMRush

When digital marketers need a quick look at a website’s health, SEMRush is the tool they use.  This tool provides comprehensive insights into a website’s SEO performance – traffic, keywords, backlinks, and paid ads. It’s the perfect tool to help you uncover gaps in your SEO strategy. 

Best used for:

  • SEO
  • Keyword Research
  • Marketing and Web Analytics
  • Backlinks Analysis

7. Best Link Building and Outreach Tools

If you heard someone say that link building said, they’re far from the truth.  Link building strategies remain an essential aspect of SEO, and the interest in link building tools can attest to this.  But if you were to ask which SEO link building tools to use, we refer you to the following:

SEOJet

SEOJet’s backlink management software provides the support SEO specialists and marketers need for extensive backlink research and outreach.  This tool helps you laser-focus your link building process to deliver quality backlinks for websites. SEOJet has built-in blogger outreach tools and a proprietary scoring system that allows you to determine which pages need a little SEO boost. 

Best used for: 

  • Backlink Management
  • Rank Monitoring
  • Competitor Analysis

BuzzStream

When it comes to link building, BuzzStream is more than a buzzword—it’s the must-have tool for any SEO specialist. 

BuzzStream provides you with an easy, quick way of reaching out to influencers and developing relationships with them. It automates your outreach process with a centralized database, so you don’t have to manually email your link building prospects.

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Best used for: 

  • Outreach
  • Link Analytics
  • Ranking Monitoring
  • Content Marketing

URL Profiler

Know your next prospects with the handy URL Profiler as part of your link building toolbox. 

URL Profiler helps you get all the data you need for your link building efforts. It allows you to target the most relevant websites and extract email addresses for your outreach. 

It has integrations with some of the finest SEO tools – SEMRush, Majestic SEO, Moz Scape, and Ahrefs – so you can create link building reports with the right metrics.

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Best used for: 

  • Link Prospecting
  • Link Building Reports

MailShake

MailShake is a favorite tool among link builders simply because it helps them run outreach campaigns in autopilot. 

This tool provides you with extensive capabilities to do cold email outreach, so you get more responses from your link prospects.

Personalized emails, outreach status tracker, and automated sequences? Everything you need for your link building process comes with this tool. 

mailshake-link-building-tool-seoreseller

Best used for: 

  • Link Prospecting
  • Email Outreach

8. Best Backlink Analysis Tools

It’s not enough to just build links for websites; it’s the job of any SEO to make sure the website they’re handling is free of toxic links.  For backlink analysis, you’ll need the following SEO tools in your arsenal:

CognitiveSEO

CognitiveSEO came under our radar when we were looking for a tool to optimize our webpages. Since then, it’s been one of the tools we’ve kept.

  CognitiveSEO’s capabilities for on-page optimization are exceptional, but its backlinks analysis? Superb. 

This tool aggregates backlink data from different link databases, which is then collated into a comprehensive backlink audit. It has a built-in Site Explorer for inspecting and providing real-time data on a website’s backlink profile. 

Best used for: 

  • Backlinks Analysis
  • Backlink Audit
  • On-page Optimization

Majestic SEO

One of the most trusted tools of the trade. Majestic SEO has proven to be reliable when gathering backlinks data.  Majestic SEO allows you to dive into websites to identify link opportunities and determine the link quality of a site’s backlink portfolio.  It also comes with browser plugins so you can easily do quick backlinks analysis on any website. 

Best used for: 

  • Backlinks Analysis
  • Backlink Audit
  • Website Analytics

Linkody

Need to track your link building campaigns? Linkody is the tool for you.  This tool alerts you when you gain or lose links. But its power lies in analyzing link profiles and identifying which bad links to disavow.  Linkody comes with a dashboard that shows the progress of your link building efforts, displaying essential metrics such as Domain Authority, Trust Flow, and Citation Flow

Best to use for: 

  • Link Analytics
  • Competitor Analysis
  • Reporting

Check My Links

One thing that makes backlinks analysis taxing is when a website has thousands of links. But not if you use Check My Links.  Check My Links is a web browser extension that allows you to crawl webpages to identify broken links. This quickly highlights links that are working and links that need to be fixed for the website. 

Best to use for: 

  • Link Analytics
  • Backlink Checker

9. Best SEO WordPress Plugins

When it comes to Content Management System, WordPress dominates the market

Optimizing WordPress websites is easier, especially now you have access to tons of free WordPress SEO plugins. 

Yoast SEO

Anyone who has a WordPress website knows the power of Yoast SEO. This WordPress SEO plugin has guided even the most seasoned digital marketers in optimizing and ranking websites.  Many consider Yoast SEO as the best WordPress SEO Plugin – and for a lot of reasons.  Yoast SEO allows you to do quick on-page fixes, such as Meta Data optimization, SEO analysis, and Schema implementation. 

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Best to use for: 

  • On-page SEO
  • Technical SEO
  • Content Optimization

Rank Math

If you’re looking for an alternative to Yoast SEO, Rank Math is just the plugin you need.  This has almost the same features as Yoast SEO to make websites SEO-friendly – Meta Data and Open Graph optimization, XML sitemap, Google Search Console integration.  With its easy setup wizard and simple interface, you can start optimizing websites right away. 

Best to use for: 

  • On-page SEO
  • Technical SEO
  • Content Optimization
  • Web Analytics

Squirrly SEO

Not an expert in SEO? No problem. Squirrly SEO is your answer.  Squirrly SEO makes it easy to optimize web pages with its built-in tools, such as the Blogging Assistant that helps in content optimization.  Think of it as having your own virtual SEO assistant.

Best to use for: 

  • On-page SEO
  • Technical SEO
  • Content Optimization
  • Web Analytics

All in One SEO Pack

The name says it all.  All in One SEO Pack is the SEO WordPress plugin for digital marketers and SEO professionals looking for all the essentials without the fuss.  This plugin comes with handy SEO tools for both beginners and SEO pros – XML Sitemap support, Google Analytics support, Schema optimization, built-in APIs for other plugins, and more.  All in One SEO Pack serves as your WordPress toolbox once you dive into optimizing websites. 

Best to use for: 

  • On-page SEO
  • Technical SEO
  • Content Optimization
  • Web Analytics

Bonus

SEOReseller Partner Plugin

Lead generation? SEO audit? Web design portfolio? 

You name it, our WordPress agency plugin has it.

The SEOReseller Partner Plugin provides you with a comprehensive suite of tools to grow your SEO agency. Install it on your website to start generating leads with our free SEO audit widget, connect with our CRM, and access a library of top-tier white label web design portfolio. We’ve tested this plugin to be compatible with WordPress themes for SEO agencies, so you can fully maximize your agency website.

Plus, it allows you to use a white label SEO dashboard that you can use to show off the progress of your SEO work to clients. 

The Verdict: Which Type of SEO Tools Are Gaining Traction?

You can never have enough SEO tools. 

But, it’s important to know the ones you’ll REALLY need to rank websites. 

You can start with the ones listed above. But to help you decide which tool to use, we’ve rated the different tools based on the following criteria: White Label Features, Easy to Use, 3rd Party Tool Integration Allowed, Value, and Automation Features. 

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If there’s an SEO tool we’ve missed, let us know and leave a comment below!