Google started its campaign against the excessive increase of paid links in October 2007 with various strategies.

Recently, another move has been made when reports have been coming in about Google sending out notifications to webmasters about bad links pointing to their websites. SEM and SEO reseller companies have to stay alert and improve their practices to avoid Google penalties for their clients’ websites.

Starting January 2011,Google started notifying webmasters of bad links pointing to their websites.

Here is an example of the email notice from Google.

“Dear site owner or webmaster of,

We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.

Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.
We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results.

If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request.

If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support. Sincerely, Google Search Quality Team”

Google paid linksLinks have always been a factor for search engines to determine the dependability and authority of a website. SEO and SEO resellers have to watch out for “unnatural links pointing to your site.” Unnatural links or paid links pointing to your site are considered as bad, which will prompt Google to send an email notification.

You have to hire SEO companies and SEO resellers that practice the link building method in accordance with Google’s Webmasters Guidelines like offers link building, social media marketing, and other services that follow Google’s guidelines. Find out more about by going to their website ( and contact them today.

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Clayton Wood

Clayton is the Marketing Director of and managing partner of numerous successful online brands offering white label SEO and other online marketing services.