Keeping your clients updated when it comes to their campaigns’ progress is an important aspect of providing SEO and digital marketing services. Sometimes it’s enough to send monthly reports through the dashboard, but taking a more hands-on approach and scheduling a monthly meeting to discuss these reports can provide a lot of other benefits.

During short, monthly meetings, you want to keep the discussion as informative as possible without overloading your client with too much data. That’s why it’s important to choose the ideal metrics to use as key performance indicators (KPIs), and focus on those during your meeting. Based on our experience, the top 5 metrics to focus on are:

  • Organic Search Traffic
  • Search Visibility
  • Links Acquired
  • Domain Authority
  • Core Keyword Rankings

We’ve put together a video to help you understand these metrics and why they’re so important:

Our next generation reseller dashboard can keep track of several metrics for you, and can even generate accurate monthly reports for you and your clients’ reference. Keep checking our blog for the latest tips for digital marketers, and sign-up as a partner to gain access to other informative content or experience our services yourself.

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Clayton Wood

Clayton is the Marketing Director of and managing partner of numerous successful online brands offering white label SEO and other online marketing services.