We recently talked about the top searches from Google in 2014. This time around, we’re delving in a little deeper not only on Google, but also Yahoo’s top searches.
The search engines looked at trillions of searches made worldwide over the past 12 months. This includes “how to…” searches to news stories that resonated with everyone, including the Ebola outbreak.
Yahoo’s top searches:
- Ariana Grande
- Jennifer Lawrence
- Kaley Cuoco
- Kim Kardashian
- Miley Cyrus
- The iPhone 6
- Jennifer Aniston
“The list captures the cultural mood, political concerns, and technological advances of our time,” said Yahoo in their post.
“Dig deep enough, and you’ll see a fast-moving narrative of shifting norms.”
The Importance of Stories and Readership
What this tells us is that the world of search continues to lean toward user experience, particularly the value of great content. Today’s content marketing trends show that success is all about telling a great story.
As we have previously discussed in our guest blogging best practices guide, content should be valuable for users; be relevant and has proper reference; have the intent of growing readership; make the readers do something; and should share new information. As long as you follow this, you’re also following all search engines’ best practices.
As Google puts it, the top searches list shows that users “search for hope more than fear; science more than fiction. We search for things we love and for greatness. We search to make sense…”
Search on. We’re looking forward to an exciting and fruitful year with our partners and clients.