With the ever-increasing importance of SEO (Search Engine Optimization) in the online marketing world, it’s essential for any business to be able to track the SEO viability of the content they produce.

The most practical and most versatile way to always keep an eye on how well your business excels in the SEO department is to keep track of an SEO dashboard. Read on to learn what an SEO Dashboard is, the different types and how to use it to your benefit. 

What is an SEO Dashboard?

An SEO dashboard, SEO reporting dashboard, or SEO and marketing dashboard is an online tool interface that allows you to track various aspects of your online business’ SEO performance in real-time. It usually includes a variety of widgets and provides reports on various metrics such as KPI, organic traffic, conversions, keyword ranking, bounce rate, and more.

The SEO client dashboard figures as a productive groundwork for improving a business’s online SEO presence and provides plenty of advice on future changes and necessary business management developments. 

Types of SEO Dashboards

In order to make the most of the potential that a white label SEO dashboard offers, you need to have a deep understanding of how SEO dashboards operate, the types of dashboards that are in existence, and the type of information you can recover from each of the types.

We’re now going to cover the most commonly encountered types of SEO dashboard software, but there are also many other types of SEO dashboard, such as SEO marketing dashboard, SEO monitoring dashboard, SEO ranking dashboard, SEO analytics dashboard, and more.

SEO Reporting Dashboard

The most commonly encountered and general type of SEO dashboard is the social media and SEO reporting dashboard – and here’s what it reports on. 

SEO Organic Traffic

This widget focuses on a website’s organic SEO traffic, reporting the number of visits per day, week, month, or even per minute. With it, you can track the number of visits and observe inclining or declining patterns over time.

Conversions and Bounce Rates

You can also get separate reports on conversions and bounce rates. A conversion is every successful response that a CTA earns, whether it is a successful online purchase, buying an online service or product, or fulfilling a suggestion provided by the website – like, share, etc.
If a website visitor positively responded to their CTA, this will make one conversion and be reported as such. 

On the other side, bounce rates are visits to the website in which the user exits the site only after accessing a single page. A large number of bounce rates is a sign that something needs to be changed. Speaking in percentages, a 25%-75% bounce rate is considered to be a solid standard. 


Another thing that can be observed with the SEO Reporting Dashboard is session length, by indicating the average time users spend on a given website and engage with related CTAs. 

This merely scratches the surface of the different report types included in an SEO reporting dashboard but it gives you the gist of the information type you’ll be able to get daily.

SEO Keyword Dashboard

Second on the list of SEO dashboards to discuss is the SEO keyword dashboard. Typically, keyword reporting is included in the SEO reporting dashboard format, too. But in cases where clients need to review specific matters related to keyword density, distribution, and ranking, special SEO keyword dashboards are used.

The dashboard indicates a website’s frequency and ranking during online user searches – and through various search engines. As long as certain keywords are used enough, and distributed in patterns that don’t include AI or keyword stuffing, websites should be getting increased revenue.

The SEO keyword dashboard specifically focuses on how a website’s SEO viability operates over time, and if it is dependent on increased or decreased content keyword usage. This is especially useful as it offers insight into how the online business can improve an SEO strategy and achieve better results across multiple search engines, with Google being the leading option. 

SEO ROI Dashboard

Finally, the SEO ROI dashboard, or SEO return on investment dashboard, serves as one of the most practical and useful options. The SEO report dashboard ROI allows both you and the client to observe how lucratively the business has been operating and, based on that, which direction to take it next.

In essence, the SEO ROI dashboard uses the standardized way of calculating ROI – through the SEO ROI formula: Gain from Investment – Cost of Investment / Cost of Investment.

Not just that but the dashboard SEO also goes into a more detailed report of past investments and returns. This allows you to see all well-calculated and worthwhile investments and the fruitless ones at that. Along with other reports in the dashboard, you’ll also learn what wasn’t done right.

Once you ascertain this, you would be able to proceed to future planning. Bear in mind to avoid past mistakes and focus on strategies that initially resulted in high ROI.

How to Do/Create an SEO Dashboard?

Creating or discovering an SEO dashboard is quite easy. But, depending on the online service or platform you’re running your business on, there may be some differences. For example, there are providers which offer several types of SEO dashboards that you can access by simply signing up for a free trial and clicking a button. 

Otherwise, if you are using Google Analytics, you can click on Reports, go to Customizations, and, from there, on to Dashboards. You can create a blank dashboard from scratch, or opt for the Google Analytics Starter Dashboard which already has some of the most commonly used widgets. Most other platforms operate in a similar manner.

All in all, whichever platform you decide to use, you will have both default dashboard settings and customizable options to work with. And once you get experienced in managing SEO dashboard reports, you will find it easy to detect any specific business aspect of your business that needs greater focus. 

SEO Client Dashboard Using Google Data Studio

If you are looking to additionally elevate the experience for your clients and make the most out of their site SEO dashboard reports, Google Data Studio can significantly help you with your SEO dashboard report and SEO dashboard for clients. 

As a free tool, Google Data Studio specializes in Data Storytelling. This is a specific way to relay business and SEO information that allows users – in this case, your clients – to clearly and easily see the results of their previous endeavors. The reports will be well documented in the SEO dashboard and offer a clearer picture of the business viability. 

Google Data Studio can be paired up with various Data Connectors, among which are Google Analytics and some third-party tools. The preferred connectors will come with a datastudio SEO dashboard function, whereas Google Data Studio SEO dashboard will use dashboard KPI data and structure it as a narrative so as to suggest potential future developments for the business in question.

White Label SEO Dashboard

Speaking of the relationship between the SEO dashboard structure and the content displayed, we have to mention that a special focus has been paid to the white label SEO dashboard sub-type. For instance, with SEO Reseller you can get a separate white label SEO dashboard.

Label SEO dashboards are custom-made for marketing-oriented businesses, with a specific, designated set of widgets, focused on such KPI aspects as PPC, social media, YouTube, third-party marketing, and more.

White label SEO dashboards are some of the most used ones in the online business marketing world. In fact, many of the companies that prefer to use SEO dashboard data in the first place are marketing businesses. As a result, they can benefit a lot from going directly for a white label SEO dashboard.

Final Thoughts

SEO dashboards are quite a well-rounded and multi-faceted tool that can be very useful for different types of businesses that depend on online marketing, SEO, and overall online revenue. 

By prioritizing well-thought-out marketing strategies, observing widget reports regarding KPIs, and improving or diminishing SEO patterns, you will be able to develop a business far better and faster than before, knowing exactly which areas to target as part of your upgraded campaigns. 

FAQs: SEO Dashboards

What is SEO?

SEO is short for Search Engine Optimization, and it refers to the process of tweaking your online content and presence in ways that will help improve its visibility and relevance during online user searches. The final aim of SEO is to increase a website’s organic traffic and revenue.

Are SEO dashboards easy to make?

SEO dashboards are quite easy to locate and make. Depending on which platform you are using, you can either directly create one, or find it by searching through the page. The majority of dashboards offer both a default mode and a customizable option, which allows you to add or delete widgets as necessary.

Do I need an SEO dashboard?

It depends on the type of business you lead. If the online presence is a big part of the business, and if user visitation plays a big role in your business success rate, then a Supermetrics SEO dashboard Data Studio, with an SEO dashboard reporting function would be an indispensable addition.

Why use an SEO dashboard?

With an advanced SEO dashboard in Google Data Studio, you can indicate the success of your SEO strategies to clients. Plus, a dashboard rounds all relevant SEO data in one place, making it easy for clients and yourself to access this data and apply necessary changes where needed.

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