An important technical update on Google’s Webmaster Guidelines and an Android exec leaving the giant tech company. Here’s a roundup of SEO news you shouldn’t miss.
Another Google Update
Google updated their technical Webmaster Guidelines to reflect its changing indexing system. It specifically highlights the point that blocking your CSS or JavaScript files may be doing more harm than good on your indexing and Google search rankings.
Google Webmaster Trends Analyst, Pierre Far said the new guideline “specifies that you should allow Googlebot access to the JavaScript, CSS, and image files that your pages use” for optimal rendering and indexing.
If you don’t give Googlebot access to the files, it directly harms how Google’s algorithms render and index the content, which can result in suboptimal rankings. The search giant also updated the Fetch and Render tools allowing webmasters to see how it renders their page.
While the effects of this update are yet to be seen, it’s a great point to keep in mind that optimizing the serving of a website’s CSS and JavaScript files can improve your SEO efforts, especially when it comes to accurate rank tracking.
Android Founder Leaves Google
The robots have a new leader.
Andy Rubin, co-founder of Google’s Android mobile software and current head of the company’s nascent robotics efforts, is leaving the Internet giant, according to a report from the Wall Street Journal. Rubin is said to be starting an incubator for tech hardware-focused startup.
Baidu Posts $2.2 Billion in profits for Q3 2014
Baidu, China’s leading search engine, reported their Q3 2014 earnings, posting $2.2 billion in total revenue—a 52% year-over-year increase. Chairman and CEO, Robin Li said the site’s mobile traffic outdid desktop traffic last quarter, with mobile representing 36 percent of its total revenue.
We have more news and updates coming up, so stay with us.
