On Christmas Eve and Christmas Day, John Mueller and the rest of the Google team went online to answer some of the questions on Google’s Webmaster Help Forum. In one of these queries, Mueller gave readers an insight into the way Google algorithms read and view websites that have been hit with other Google algorithms and manual penalties.
Googlers Know When You’ve Been Hit
Manual penalties aren’t the only incidences of citation Googlers monitor on your website. Those who work at Google know exactly if and when a specific algorithm has hit your website. Mueller proved this when he answered a query about why their website crawl status is too low:
“That said, just being crawled faster wouldn’t change our algorithm’s opinion of your site, and at the moment, it looks like they’re really not happy with the quality of the content there,” Mueller pointed out. In this statement, you can see he was most likely referring to their Panda algorithm, which focuses on reading into the quality and context of website content.
It was just last month that the news broke on Search Engine Roundtable that Google has the capability to let us know if we’ve been hit by a specific algorithm. This particular Q&A session from Christmas Eve proves yet again that, indeed, Googlers know when a site is hit by one of their algorithms, and they know which algorithm specifically hit. However, Google does not provide this information yet on the Webmaster Tools dashboard.
Mueller’s Advice
Having this information on the Webmaster Tools dashboard would be great, especially for smaller start-ups who would like to know exactly what to improve in your campaigns. However, since it is not being offered by Google on any of their properties yet, it’s best to follow Mueller’s advice on the Webmaster Help Forum:
My personal & direct recommendation here would be to treat this site as a learning experience from a technical point of view, and then to find something that you’re absolutely passionate & knowledgeable about and create a website for that instead. Make something that you will want to work on in the long run, make something unique, compelling, and of high quality, something where you’re an absolute expert and where you have something to contribute to the web that can’t be found anywhere else. This kind of site might be interesting from a technical point of view, but I doubt you dream of “DHGate Coupon Codes Dec 2013,” right? 🙂
Another way to determine what to improve in your search engine optimization campaigns is to have us run a complete website audit and see what areas of improvement need work urgently. Log into your dashboard to download your free website audit for your campaigns and talk to your account manager today to carefully plan a strategy for addressing your areas for improvement and utilizing new opportunities for online growth.
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