This week is full of Google updates. In the past few days, Google has removed one command that all of us in the SEO industry have always been used to. For web sites that practice SEO white label, you may know this change, but for some who don’t here it is.

+ Search Operator

Yes, the + search command that we’ve known from the very start is now gone. Google made this change discreetly, no formal announcement – it just disappeared. Try doing it now. Search for something and include the + sign. You’ll see that the + command is now ignored by Google.

But Wait…

Google explained in a forum why they removed the old search operator. They have stated “We’ve made the ways you can tell Google exactly what you want more consistent by expanding the functionality of the quotation marks operator. In addition to using this operator to search for an exact phrase, you can now add quotation marks around a single word to tell Google to match that word precisely.”

So there it goes, our beloved + operator is now gone, but again, we can use the quotation marks operator instead.

Some Speculations

Though this isn’t proven yet, some say that the reason behind this change is most probably because of their Google + social networking site.  See, they may have made this change for Google not to be confused with the operator, because typing in + into Google + will auto complete with your friend’s names.

No matter how many updates Google makes in the future, our company will still stand by its ultimate goal –to provide you with turnkey marketing solutions. will help you achieve your goals with the use of various products such as white label SEO, social media marketing, web design and paid advertising.

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