Covering every aspect of SEO is essential for a successful campaign. If you think your company covers everything that your business offers, you may want to ask yourself about the SEO opportunities available during various seasons. While you think about your SEO efforts, don’t forget about the seasonality of your business and how it affects customers when using search.
Follow these four tips to give you a heads up on optimizing your business both locally and seasonally.
1. Make plans ahead of time
It’s difficult to instantly rank for a seasonal keyword like “Summer season sale” when almost every other business is making efforts to do the same. Get ahead of everybody else and start ranking for those keywords before summer season comes along by writing great content and getting quality links.
2. Be aware of the time window
Know when people start planning for certain events like Thanksgiving. If you have a restaurant, then better start ranking for “Thanksgiving Day menu” just before November 1. This means you have to prepare your local SEO strategy for restaurants ahead.
3. Analyze the search engine results pages for your keywords
Study what search engines show on search engine results pages for your keywords. If images come up, then ensure labeling your images appropriately. For event-based keywords like “Black Friday Shopping,” Google tends to show local news about it. Try writing an article about Black Friday Shopping for your local paper.
4. Use an editorial calendar
This should help you see opportunities over the next year. On your calendar, list down your business’ hot seasons and write the types of products people look for during that time and what keywords they use to find you. It’s amazing how it shows your areas of SEO opportunities over the next year.
Get started with these tips for an all year round SEO campaign. If you are searching for companies that resell SEO, make sure they believe that with local SEO, it’s always in season. SEOReseller.com is an SEO reseller providing white label SEO solutions from start to finish. Visit their website at www.seoreseller.com to learn more details.
