The right set of keywords is among the things that up your SEO game. If you have no idea how online consumers think in terms of key phrases, it will be difficult for your business to get to Page One of Google.

Keyword research is an essential skill every digital marketer should have. It takes away the guesswork from the keyword selection process. It helps you design and optimize your content based on the behavioral requirements of the customers. It’s also important in maintaining your site’s optimal bounce rate.

Here’s a brief overview of the process.

The Landing Pages

Prioritize the pages that need high optimization. This includes the home page, the products page and about us page. Then come up with a list of keywords that best describe each page based on how your customers may view it. Group the keywords depending on the topic to make deployment easier.

The Terms

There are different search terms, and you need to be definite on how you will use them. Most common used terms include the brand and the product’s name. You should create variations of these terms to widen your scope.

The Tools

Perhaps the most reliable tool that you can use is the Google AdWords Keyword Planner. It not only allows you to look at the search patterns of online users, but also at the keywords used by your competitors.

Use this framework if you’re explaining what keyword research is to your clients. Stay with us for more helpful SEO tips.

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