Build Your Agency Webinar Series
It takes more than skills to get your SEO agency to the seven-digit revenue mark. Trying your luck to do SEO is no longer enough – your success banks on good business acumen, scalable processes, and most importantly, a client-centric experience.
Key Takeaways —
2:16 — Start by having the right tools.
14:00 — The secret to achieving success for your SEO agency is being able to adapt and developing key habits to be effective.
16:23 — The first thing you need is a clear vision of what you want to build and where you want to go.
17:00 — It should be intentional — leave time in your day for learning sessions.
18:00 — It’s not about going to networking events; it’s about caring to every client and encounter you have. Start relationships by giving.
19:36 — The person who owns the truth can paint a realistic story and give insights to what the decisions should be.
21:21 — Determine the value of your solution — how you’re able to perceive what they need and how you’re going to deliver it.
22:18 — Create a relation based on trust. If you don’t communicate, there’s no trust anymore.
25:02 — When you know who they are, you know how you fit with them. You can’t be the best agency for everybody; you have a strength and you need to focus on this.
26:37 — Further reading for your agency growth: The E‑Myth by Michael Gerber; The Breakthrough Company by Keith McFarland; and Built to Last by Jim Collins and Jeryr I. Porras.
27:39 — Make these rituals a part of your agency’s daily grind! Download The 7 Rituals of Steady Agency Growth: A Checklist
Q&A — starts at 28:31
1. Can the next version of the audit tool allow embedding into a site to generate leads? (Ex: ask for name and email to generate the report)
A: We have that already! It’s actually the website audit widget. You can use that to integrate in any WordPress site so all the leads you get from this with that gets directly integrated into the CRM. It’s already there — you’ll find a link to the Help Center and see how to do it. You can call in and we’ll pretty much do a walkthrough with you or a PM can help you with it.
2. I always give a finders fee to anyone who brings me a successful lead, but I kind of give a range of 5–10% of the first invoice as a fee. Do you have a set recommendation of a referral/finders fee?
A: Actually, we even do about 7 to 15 on average. What one agency does is they allow their clients if they’ve been with them for more than six months and refer anybody, they get a reduction on the service for the next month. And I think if you get a total of five or six (I forgot the exact number), there’s a number that they have to hit for the referrals, and that’s when they get a full month free. Some other partners what they do is for any referral the exact size of whatever they bring in, just give the whole month free. But usually finders fees here are 7 to 15 percent.
3. Do you have a template for setting SMART goals?
A: Yes. It’s in the checklist for the seven rituals. We also have the rest of the links just for stuff that you can listen to or read.
4. How do I convince my team that these tools are useful? We’re using Google Keep to share notes in our team, and I’m not sure how much better Evernote is.
A: Be the champion of it. Use it for yourself first and just see how useful it is for you. If it’s really great, you will contaminate everybody. A great tool is something that’s great by itself. If you as a leader are able to share with them really what the benefits are, again proving value, why it’s important to them and why it provides them with value, why would anybody say no to that?
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