How Can Lawyers Benefit From SEO Marketing?

Attracting clients who require legal advice or services is the main goal of any lawyer’s website. Implementing an effective SEO strategy from a law firm SEO agency is the best way for lawyers to achieve online visibility and increase client leads.

When you work with our law firm seo consultants, here’s what you can expect:

Boost Visibility

Drastically improve your online visibility. Not only will your law firm show up in searches, like “lawyers near me,” but you’ll reach potential clients who are already shopping online for legal advice or services.

Outrank the Local Competition

Ranking in the ‘Local Pack’ is where your law firm should be. When searching for a local lawyer, 42% of search engine users clicked on the choices within the local pack. On average, law firms in the Local Pack get 59% more phone calls than their competitors.

Increase Quality Leads

Your inbound leads will skyrocket. Because of our lawyer SEO marketing strategies, lawyers see 67% more online form submissions.

Boost Revenue

A Lawyer SEO strategy produces quality leads and generates more consultations for lawyers — increased clientele equals increased revenue.

Get a Free Lawyer SEO Consultation and Start Increasing Your Sales

The Law Firm SEO Agency Expert of Choice by Attorneys

With over eight years of experience in the digital marketing arena, our law firm agency has worked with hundreds of law firms from different parts of the world. The relationships we’ve built with attorneys provided us with the knowledge to navigate the competitive legal industry. 

A Dedicated, Talented Team Behind Every Lawyer SEO Project

Think of us as an extension of a law firm’s marketing team. We have lawyer SEO Specialists, Project Managers, Content Writers and Editors, Graphic Designers, and Website Developers – all working together behind every lawyer SEO project. We also specialize in other internet marketing strategies for lawyers and tailor them to the needs of your business to deliver consistent results.

Tailored Strategies for Law Firms

We take a tailored approach to SEO services for lawyers, ensuring that we maximize your website’s visibility and improve its performance. By following an approved system, you can rest assured knowing the most impactful activities will be implemented strategically on all of our lawyer SEO projects in order to provide optimal results across various industries.

Why Is Lawyer SEO Services Important for Attorneys?

Law firms can’t grow without advertising their practice – but how can they cut through the noise? 

It’s all about being more discoverable in search engine results.

With so much competition, lawyers need SEO for a solid online presence. This is because:

97% of clients search on Google instead of the Yellow Pages when looking for law firms.
74% of clients who searched online ended up contacting a law firm via phone.
28% of online local searches result in a transaction
85% of clients use online maps to search for legal service locations
96% of clients looking for legal advice use a search engine.

Why Invest in Lawyer SEO Versus PPC?

Here’s why search engine optimization strategy is better than pay per click marketing:

Pay Per Click (PPC) marketing is temporary. It requires never-ending effort and time and at $10-$50 per click for lawyers, the costs really add up.
Search Engine Optimization Lawyer (SEO) provides long-term results and when done effectively it leads to years of quality client leads.

Investing in lawyer SEO will ultimately extend the life of your marketing plan, save you money, and produce tangible results.

All these numbers point to one thing — your potential clients are online. Law firms should be, too.

If you want to know more about the process and how it works, then you could check out our ‘What is SEO’ article to get a deeper understanding of what goes into the strategy..

The digital marketing arena is becoming competitive in different verticals, and the legal industry is no exception to this. 

It’s time to go beyond traditional marketing strategies and build law firms’ online presence with lawyer SEO strategies implemented by experts.

SEOReseller Implements the Best SEO Services for Lawyers

Local SEO Services for Lawyers and Google Business Profile

Reaching potential clients that reside in your neighborhood and surrounding communities is necessary for lawyers. Local SEO services for lawyers makes it simple for potential clients to find you by improving your online presence.

Google ‘near me’ searches continue to increase in frequency and have become the go-to for anyone looking for legal services.

Your local SEO services for lawyers will start with your Google Business Profile page. Without this, your law firm won’t rank in the Local Pack.

GMB is the basic information that prospective clients need to know about you, including…

Phone number
Website; and address

This information needs to be easily discoverable by both internet searchers and Google. Our local SEO for attorneys puts your law firm on the map — literally. When your online visibility increases so do client leads.

On-Page Lawyer SEO Optimization

The content that’s built into your law firm’s website matters. Search engines use web crawlers within the algorithm to decide if your content offers value to web searchers. It’s very important to only apply the best practices in SEO in order to achieve the best results.

They will see the backend of your website as well and will be looking to see if it’s technically sound; for example: 

Your URL structure makes sense 
Your title tag and meta description give the reader direction
Your header tags include keywords
You have law firm-related keywords throughout your content
You’ve added high-authority links

Our team of lawyer SEO specialists will expertly audit your on-page SEO and will determine which keywords rank best for law firm SEO, optimizing them to ensure a greater reach.

Website Content Development

Search engine bots are constantly evaluating your content to make sure that it offers valuable information to web searchers. Algorithms are continually being updated, and it will affect the decrease or increase in website rankings every time, but one thing is clear — quality user-experience is significantly important.

Look at it this way, if your content isn’t keeping readers on your page, you’re doing something wrong.

Attorneys that lack quality content won’t rank on page one if they haven’t invested in SEO services for lawyers. Period.

Examples of content that would add credibility to your law firm’s website and value to your readers may include:

Can a Paralegal Give Legal Advice?
Can You Get a Divorce Without a Lawyer?
Do I Need a Lawyer for Small Claims Court?

A well-executed website will implement a lawyer SEO strategy that delivers results and starts with building high-quality content into your current site. 

Optimal User Experience

If users aren’t enjoying their experience on your website, they leave. It’s as simple as that. If you want to keep readers on your website as long as possible you’ll need a law firm SEO strategy that:

Is mobile-friendly (79% of users report that they’d share or revisit a mobile site that proves to be user-friendly)
Offers user-friendly menus
Has quick loading speeds (47% of users expect no more than a2 second load time)
Eliminates 404 (missing page) errors 
Has a contact form that’s optimized for ease of use

SEOReseller’s SEO Services for Lawyers

With over eight years of experience in the digital marketing arena, we’ve worked with hundreds of law firms from different parts of the world. 

The relationships we’ve built with attorneys have provided us with the knowledge to navigate the competitive legal industry. 

Think of us as an extension of a law firm’s marketing team. When it comes to your law firm’s online presence, there are many aspects of marketing that need attention. Fortunately for you though we’re here! We have local SEO service specialists for attorneys who can not only help with organic rankings, but also project managers, content writers and editors, graphic designers, and website developers. 

Our tailored strategies for law firms include:

Website analysis and lawyer SEO audits
Competition analysis
On-page optimization and off-page optimization
Keyword research
Developing quality content for your site
Tracking your leads; and Analytics reporting
Keyword Research
Content Creation
Website Audit
Content Audit
On-page SEO
Off-page SEO
Technical SEO
Lead Tracking
SEO Reporting
SEO Dashboards

What Industries need SEO the most?

Every industry and business is similar and different in many ways. Hence, the similarities and differences of methods and approaches when doing SEO for businesses. Learning how to conduct an SEO audit will let you know how well your website is performing or if it needs to be optimized more for search. As industrial SEO services for attorneys experts, we’d say that industries have 80% similar practices in search engine optimization and about 20% differences.

Frequently Asked Questions

To help you make the most-informed decision, here are common questions customers ask us.