Google Updates PageRank Toolbar by Surprise
Here’s an update that nobody saw coming. Last Friday, news broke that Google updated their…
Study: Site Search Data Not Used by 57% of Ecommerce Brands
On-site search data provides you with great insights on the activity of your audience, allowing…
Microsoft Looks Into Encrypted Search on Bing
Google’s move towards encrypted search last September has left the online world reeling and searching…
4 Sources for Guest Blogging Opportunities
Finding and earning guest blogging opportunities can be challenging, especially after Google changed their web…
Google Rolls Out New “Image Mismatch” Manual Action Penalty
If you’ve been to the Google Webmaster Tools support page recently, you’ll see their list…
Facebook Mobile Traffic Up 253% According to Study
Social media sharing company Shareaholic recently released data showing the explosion of Facebook referral traffic…
How to Guest Blog without Looking Like Spam
In Matt Cutts’ most recent Webmaster Help video, he talked about one of the most…
What Should Marketers Do with Google’s Movement towards Secure Search?
Just three days ago, Google did what the online industry is now calling the “keyword…
Dispelling Conversion Rate Optimization Myths
One of the goals of conversion rate optimization as part of your website optimization services…
Facebook’s Updated Promotion Policies: What Does It Mean for You?
Facebook recently updated their policies for running promotions on their site. These changes, announced on…
Study: 90% of Business Owners and Consumers Trust Yelp Reviews
The impact of claiming and optimizing Yelp listings reverberates from your local search optimization campaigns…
Google Analytics’ Keyword Planner Now Live, Replaces Keyword Tool
Google warned last June that their Keyword Tool was about to be phased out very…
Study: Mobile Gains Power over Desktops in Driving Traffic, Catches Up on Conversions
Mobile has been steadily growing in power as a channel for reaching audiences. However, many…
Google Introduces ‘In-Depth Articles’ to their Search Results
There’s a new kind of listing you can rank for with high quality, well-researched, and…
Consumer Awareness vs. Customer Service: Why Social Media Needs Support
You may encounter clients that insist on running no other marketing campaign but social media…
Is Google Rolling Out Multi-Week Updates?
Late last June and earlier this month, we’ve observed increased general online activity and ranking…
Study: Advertising is Killing Consumer Satisfaction Online
A newly released study by satisfaction analytics company ForeSee shows that search engines and social…
LinkedIn Rolls Out Update for Company Pages
LinkedIn’s latest update is a step towards increasing engagement for Company Pages. The update allows…