With rapid digitalization, information flows at the speed of light, and user attention spans are becoming shorter. Studies reveal that the average user spends 54 seconds on a webpage before deciding to engage further or move on. That’s the blink of an eye in the digital realm. This fleeting window of opportunity underscores the critical …
Website Optimization Strategies for Improved User Experience Read More »
In recent years, the rise of artificial intelligence (AI) has been truly remarkable. It has established itself as a transformative force across industries, with an estimated revenue of $86.9 billion in 2022 alone. Among the intriguing AI innovations, one remarkable creation shines: Google Bard AI. This innovative marvel not only demonstrates the incredible capabilities of …
Kex+ Webinar on Content Marketing On September 14 at 10 AM EST, SEOReseller launched another episode of the KEX+ (Knowledge Exchange) webinar series. KEX+ is a deep dive into various industry-related topics and information that help agencies like yours grow. In that episode, business excellence manager CJ Masungsong and managing consultant Bernard San Juan III …
Drive Leads to Your Business with Content Marketing Read More »
With the ever-increasing importance of SEO (Search Engine Optimization) in the online marketing world, it’s essential for any business to be able to track the SEO viability of the content they produce. The most practical and most versatile way to always keep an eye on how well your business excels in the SEO department is …
Almost half of the world’s web traffic comes via mobile searches. If you are working in the digital marketing niche and don’t have a mobile SEO strategy, you are missing most of your potential users. Besides putting in efforts in the digital marketing world, you also have to think smart in terms of how you …
Marketing studies have revealed that the average consumer’s attention span dropped from 12 to 8 seconds. For success in the digital landscape, it is imperative to exploit those gold-fish memory moments to their fullest potential and capture the customer’s interest. The best method to put this into practice is with relevant content. Making your website …
How AI Content Can Help You Scale Your SEO Campaign Read More »
Being at the head of a small business is both exhilarating and stressful. On one hand, you’re hoping to expand, achieve your business goals and get financially compensated for it. On the other hand, you’re entering a huge and highly competitive market, which, for a business with limited scope, means you’ll have to carry the …
Top 7 SEO Pain Points That Small Businesses Experience Read More »
It has been a good few years of content creators, retailers, and companies using SEO techniques to optimize their position and viability in Google searches. But since SEO is a widespread field of tools and approaches, there has been a growing need to get one’s business name on a SERP. For those wondering what SERP …
The time of digital marketers focusing on a specific keyword to achieve good search engine rankings is far gone. Nowadays, stats show that more than 15% of Google’s searches contain previously unused words by users, so context is essential for creating quality content. Google’s search algorithm is constantly creating new, unique ways to provide users …
Even if it’s not your primary goal, every webmaster knows SERP rankings matter. However, getting your site to the first page of Google takes time, effort, and a strategic approach. So, what is content gap analysis and how does it fit into this scenario? Content gap analysis is a content optimization method that looks at …
Content Gap Analysis | Best Tips for Content Gap Analysis Read More »
Search optimization is critical in today’s digital society. If you don’t have a solid optimization strategy, then it’s likely that your competitors are outranking you at every turn. There are so many optimization acronyms floating around these days. How do you know which is right for your company? It’s not as complicated as it may …
Comparing SEO vs. SEM: Differences, Benefits, and More Read More »
Finding the right SEO company with the right SEO services for your business can be crucial. With your time spent managing the business and the ever-growing number of SEO providers, it can be a challenge to find a good all-around match that doesn’t just look good on paper but can also walk the talk. We’ll …
What is B2B SEO and How is it Different from B2C SEO? To understand B2B Search Engine Optimization (SEO), you first need to understand SEO in general. SEO is any practice that helps pages on your website show up on Google and other search engines. By showing up on Google, your website can generate more …
11-Step, Easy-To-Implement B2B SEO Strategy in 2021 Read More »
Creating your SEO plan is the easiest way to manage and keep track of your SEO. It’s also important to prepare it beforehand so that you know which SEO activities or SEO services you’ll need to successfully achieve your goals. Whether you’re setting it up at the end of the year or at the start …
How to Prepare an SEO Plan: Roadmap to a Successful Campaign Read More »
When it comes to web designs, things can change rapidly. This means that your clients’ needs and preferences will change as well. Not to mention, important aspects like Google algorithms and how your website will be crawled and indexed by search engines will develop at an increasingly fast pace. This is why some agencies choose …
Starting a web design business is more relevant now than ever, Covid-19 showed businesses just how much a good online presence can make it or break it for their business. Although the demand for web design services is skyrocketing, it doesn’t mean that the road to success is a breeze. Like any other business, getting …
Starting A Web Design Business: A Checklist For Your Web Design Agency Read More »
Getting leads, expanding the client base, and maintaining a steady stream of sales are still some of the major goals for businesses today. Increased visibility remains to be one of the most effective ways of reaching those goals and the channels for it are constantly evolving. Right now, more people are turning to the internet …
GMB and Local SEO: How To Get Your Business On Google Read More »
SEO is one of the most in-demand businesses right now. Establishments and companies of all sizes are cramming to set up online stores left and right. After setting up shop, they’re all gradually seeing the value of investing in SEO services. That’s the reason starting an SEO business is turning out to be a logical …
Sell SEO Better: Must-Read Sales Books To Help You Sell SEO Services Read More »
Every transaction starts with a search. Whether it’s to order food, buy clothes, or even get groceries, more customers are taking the digital approach for their needs. Out of these searches, 46% are local. This means almost half of online users are inclined to visit physical stores of businesses they search for. So, how do …
Local SEO Tips: Strategies to Rank Locally in 2021 Read More »
The change in buyer’s behavior has shifted, the line between physical and digital commerce continues to blur resulting in more businesses putting up their ecommerce website aiming to dominate the online market. Some entrepreneurs are still on the verge of transition, wondering where to begin, asking the question: What is the best e-commerce website? Frankly, …
Diving Into Ecommerce: Start With A Shopify Store Read More »
There’s more to SEO mastery than developing your skills. It’s also about having the right SEO tools. In today’s digital world, data is currency. Think of yourself as the common handyman – would you go to work without having the right tools? Definitely not. But, with tons of SEO tools out there, you’ll need to pick the …
The Best SEO Tools for Your Agency Toolkit in 2021 Read More »
For a business owner, it’s crucial to know whether every strategy applied to your business is working or not. Likewise, if you’re an SEO agency, you have to know your key performance indicators on your white label SEO dashboard and be able to constantly measure them. This will allow you to present valuable reports to …
11 SEO Metrics: How Successful is Your SEO Campaign? Read More »
Most digital marketers talk to businesses and say, “You need to optimize your website.” But, how can they tell a business needs to have its website optimized? Even before you start selling SEO, it’s important to establish if a potential client has the need for the service. Otherwise, prospects won’t understand the value you’re presenting. …
How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings Read More »
It’s rare to find an SEO specialist who doesn’t know what Google Search Console (GSC) is. As one of the considered treasures in terms of tracking SEO performance, Google Search Console is the first SEO tool any beginner (or even the most experienced digital marketers out there) will explore. At a glance, the tool can …
Google Search Console Data Extract Guide – An SEO’s Tool for Data-Driven Strategies Read More »
Any good marketing agency knows what to do in-house and what to outsource. Given how limited campaign budgets are, it is a must for marketers to be decisive on the allocation of resources. A misstep in resource allocation can derail the progress and success of a campaign […]
Selling SEO isn’t rocket science, but it’s not simple either. In fact, 18.26% of marketing professionals state that SEO is one of their most significant marketing challenges […]
Digital agencies that specialize in one or two services often fall into a kind of tunnel-vision, becoming too fixated on their services that they forget what their clients fundamentally need from them: To establish an online presence for their brand that can realize their marketing and business objectives. And their clients are slowly realizing that …
How Offering Multiple Services Benefits Your Digital Business Read More »
Preview(opens in a new tab) Business owners are always thinking about how to get their businesses to the next level. But even the most successful and enterprising of business owners get stumped every now and then. Suddenly business growth plateaus, and it’s not always clear how to get out of this rut and back on …
Key Takeaways from the “Be a Powerhouse Agency” Webinar Read More »
Having a top-performing website is never easy. Although this is true for businesses of all sizes, small businesses are in for a bigger battle. Today, it’s indeed possible to build a website in less than an hour, however, it’s a different ball game when you’re planning to build a successful website that people actually want …
Overcoming Barriers and Challenges of Small Businesses in Building Websites Read More »
True to their word, Google has officially released the new Search Analytics API for the Search Console early Wednesday morning, after it was pushed from the initial launch a day prior. The new API will allow webmasters to – in Google’s words – bake search performance data into apps and tools. The Long-Awaited API The …
Google Confirms Release of Search Analytics Search Console API Read More »
First impressions count—especially on the Internet. When people can find dozens or even hundreds of alternatives with the click of a button, it is important to earn their trust and attention immediately. What do customers see when they land on your client’s homepage? Many business owners underestimate the importance of a professionally made website. It …
How Professionally Designed Websites Affect Branding Read More »
Social proof is one of the strongest factors that influence purchase decisions. The concept is no different in digital marketing; people want to see results, so SEO agencies need a way to demonstrate their expertise. Writing a compelling case study and displaying it on your website is one of the best ways to accomplish this. …
Writing a Client Case Study to Drive More Business Read More »
Apple, Facebook, and Mozilla — some of the biggest names in the industry making waves with updates and plans for the future. Here is this week’s roundup of search-related news. Facebook Launches New Local Search and Discovery Tool Facebook introduced Places, their own discovery tool for local search. The social network uses its Graph search, …
Apple, Facebook, and Mozilla on this Week’s SEO News Roundup Read More »
Over the past 6 years I’ve worked with a lot of SEO tools and platforms. Some hit certain aspects of reporting dead on, some lack in API integration, consistency or UX. Since our client base are agencies that need to prove ROI and show clients real results, our platform is designed with that as the …
*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Over the weekend, Penguin 3.0 rolled out, confirmed according to numerous industry leading publications, and we are seeing proof of this from our rank tracking data collected over the past week. Since we manage tens of thousands of keywords across thousands of domains, we can see almost …
Ranking After Penguin 3.0, Early Results & Trends Read More »
One of the good things (and also one of the bad things, depending on how you look at it) about SEO is that something is always happening. There’s always something to look forward to. Let’s take a look at some of the most talked about topics in the SEO community this past week. New Tag Manager Tools …
UPDATE: Top News In SEO This Week | SEO Reseller Read More »
Pinterest recently revealed that it would be rolling out an easier way for users to narrow down their search, as it launches a “Guided Search” feature on Pinterest.com—just like what they did for its mobile app version last month. The new feature pulls up related keywords or terms at the top of the screen after …
Is Pinterest Becoming More Like a Search Engine? Read More »
Last week, Facebook put to rest speculation that they were developing a mobile ad platform by launching Audience Network. Facebook Audience Network (or FAN) is a platform that allows you to extend your existing Facebook ad campaigns to third-party mobile apps. Let me take you through its capabilities and explain what you can expect from …
Facebook Audience Network: What can you expect from FAN? Read More »
Online marketers beware: “Not Provided” is about to hit once more. This time, Google is making changes that will bring the dreaded “not provided” keyword to paid search. Singhal: “Users want their searches secure” Amit Singhal, Google’s Head of Search, revealed Google’s plans to implement changes that will result to more “not provided” results in …
Google Glass has some company, and it promises to have more interactive features. Facebook announced on Tuesday that they are buying Oculus VR, the company responsible for developing the Oculus Rift virtual reality gaming headset. This new acquisition, worth US $2 billion in cash and stocks, is Facebook’s next move towards their mission “to make …
In 2013, Google delivered an update that shook the very foundations of link building, starting with Penguin 2.0 and delivering the knockout blow with Penguin 2.1. These updates affected a lot of websites suspected of using “link schemes” to manipulate rankings, including good websites run by legitimate businesses. We developed our Link Clean-Up services to …
A Story Of Recovery: Rankings and Traffic through Link Clean-Up [Case Study] Read More »
A recent webmaster forum thread has put the spotlight on a question that’s been asked many times in the past already: Do Facebook likes – and social media interaction in general – contribute to SEO? If you will remember, I previously wrote a blog about Facebook likes specifically in the past, and I also wrote …
UserInteraction Schema: What Does It Mean for SEO? Read More »
The main goal of search engine optimization is to help your campaigns gain visibility on the SERPs, enabling your clients to reach their target customers. However, some marketers use SEO tactics to negatively influence your rankings. Among the tactics used in negative SEO, link-based techniques are some of the easiest to implement – and could …
How to Protect Your Websites from Link-Based Negative SEO Read More »
Sending out email newsletters is one of the easiest ways to reach your target audience. Email correspondence brings you one primary challenge though: ensuring that your message reaches your target audience’s inbox. I want to share some practices that will help ensure your emails will reach their intended recipients, and not the dreaded spam folder. …
As SEO professionals, you know that having duplicate content hurts your rankings on the SERPs. Unfortunately, content scraping – more commonly known as stolen content – is a prevalent problem in the online world. Today, I want to answer one of the most frequent questions we get from our partners – can stolen content lead …
We’re constantly working to improve and streamline our online marketing solutions. I’m very happy to share the launch of our newest offering, the white label client dashboard. Our new platform lets your clients check their SEO performance, request and receive proposals and reports with just a few click.
As the search engine optimization industry is growing rapidly, the term “performance based SEO” is becoming popular as well. Performance based SEO is considered one of the best ways to market your brand. Paying for the actual results is the main difference between a traditional SEO campaign and performance based SEO. Here are some benefits …
Today, it’s easier for companies to reach out to their audience with the use of new media. As long as you’re visible online, users will know more about your brand. As an company, we know that clients benefit more with a diversified portfolio of services. Many late adopters are just beginning to embrace social media …
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