The SEOReseller Blog

Google Maps SEO – What is It and How Does it Rank Your Businesses Higher?

Retail

Google Maps SEO – What is It and How Does it Rank Your Businesses Higher?

The rise of the internet has brought upon an enormous shift in the way people search for businesses. Since its launch in 2005, Google Maps has become an essential tool in online marketing. In the cutthroat industry of online marketing, one absolutely needs to make sure that their business stands out and that Google recommends …

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Retail

WordPress SEO: A Comprehensive Guide to Set You Up For Success

Your WordPress website isn’t ranking well on Google and other search engines.  Or maybe you’re getting a small amount of traffic to your site, but not enough to claim that your SEO strategy is working as well as it could. With Google constantly evolving, we understand the challenge of keeping up with SEO best practices. …

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Local SEO

Multi-Location SEO Strategies for Businesses With More Than One Location

Businesses with multiple locations encounter unique challenges when trying to boost their ranking.  There is lots of information out there about SEO best practices, but what helps multi-location businesses?  Why does multi-location SEO matter? And where can you start? Here is a list of strategies that you can use to bolster your multi-location SEO campaign …

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Retail

8 Steps for Developing a Comprehensive SEO Content Marketing Strategy

If you’ve been paying attention to the shift in SEO marketing trends, then you’ve probably heard the expression, “content is king.”  But what does that mean, exactly? Most companies, and many marketers, still don’t fully understand why content marketing is so effective, and what they should be doing to keep up. We’re going to let …

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Retail

What is Guest Blogging and Why is it Important for Businesses?

One of the most effective ways to gain organic traffic is through blogs. Blogging allows you to connect with people, more specifically, people who matter to your website. Here, we’re going to take it a step further and discuss one blogging strategy that is widely utilized by marketers to amplify their reach: guest blogging.  It’s …

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Retail

5 Crucial Content Marketing Metrics to Track And Improve for Your Clients 

No matter how creative, ground-breaking, or popular your content assets are, they are bound to impact your business’ bottom line. The real question lies in how proactive you are when measuring every aspect of your agency’s content marketing strategy. According to a 2020 CMI study, an impressive 80% of marketers are down to using metrics …

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Guest Posts

How To Build Backlinks To Product Pages From Guest Posts

Search Engine Optimization has a lot of moving components to it. Among the various aspects that govern your ranking in the SERPs, link building is among the toughest to execute.  The main reason for this is because most of the organic backlinks you acquire are to your homepage or blog posts. Very few authority websites …

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Retail

Optimizing Social Media and SEO Mix for Business Owners Who Create Art

SEO and social media, the two least exciting terms in the artist’s world. If I had to make a choice between choosing to work in my studio and optimizing my marketing plan, I’d always choose to work in my studio at all times. However, SEO and social make up most of what we interact with …

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Local SEO

What is Local SEO and How Does it Work?

A website has the ability to reach a worldwide audience, and it needs to rank on the first page of search results for it to happen. SEO is the process that primes your website so that it ranks on top of the results, even targeting places beyond your area. So, what if you want a …

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Retail

Integrating Content To Your Marketing Funnel

A marketing funnel signifies the different stages of a buyer’s journey. It starts with capturing the attention of your target audience, generating interest, building a desire to own your product that culminates with a trigger for action. Content marketing can be an extremely effective tool to help you achieve your marketing objectives at each stage …

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Local SEO

Link Building: How to do Outreach for a Local Audience

Are you wondering about ways you can grow a local business? Are you prepared to adapt new ways to attract quality leads and close profitable clients? Are you ready to learn more about link building and how it can open doors to a business?  If you are, then you’re in the right place. The challenge …

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Retail

GMB and Local SEO: How To Get Your Business On Google

Getting leads, expanding the client base, and maintaining a steady stream of sales are still some of the major goals for businesses today. Increased visibility remains to be one of the most effective ways of reaching those goals and the channels for it are constantly evolving. Right now, more people are turning to the internet …

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Guest Posts

Boost Your Marketing Strategy by Spicing Up Your Original Content

At some point, everyone started thinking outside the box. Now that we’re all there, out in the open, it seems that all original content has been made. Where’s that promised creative space we would find when coloring outside the lines? There is content that goes viral and commercials that leave you sobbing on your couch. …

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Retail

Local SEO Tips: Strategies to Rank Locally in 2021

Every transaction starts with a search. Whether it’s to order food, buy clothes, or even get groceries, more customers are taking the digital approach for their needs.  Out of these searches, 46% are local. This means almost half of online users are inclined to visit physical stores of businesses they search for.  So, how do …

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Retail

25 Best WordPress Themes for SEO Agencies in 2020

One of the important digital assets of every SEO business is a responsive, visually-captivating website. Without your website, your SEO business lacks the identity to stand out from the rest.  Building your agency website becomes less complicated if you have the best SEO agency WordPress theme. You need one that displays your SEO agency’s branding …

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Guest Posts

Wikipedia Backlinks: What You Need To Know About Them

Wikipedia has been around for nearly two decades. The online encyclopedia is a recognized platform for all kinds of information that’s easily accessible and used on a global scale with 300 languages, to boot.  In its earlier years—arguably, up until now—it has seen much criticism because of its accessibility that allows it to be editable …

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Retail

SEO Link Building Strategies Every Agency Should Follow

The importance of link building has been elevated now more than ever. Whether you’re new to link building or you’ve been practicing the strategy for a long time, you’re here because you understand just how valuable quality links have become and its importance in increasing website rankings. In order for a website to do its …

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Guest Posts

Why Aren’t Your Backlinks Succeeding?

You did your research, found the best topic and wrote an article, created the perfect outreach pitch for backlinks, and finally… you got them; backlinks in two digits. But, it hasn’t yielded the promised dream of SEO success. And you’re just extremely frustrated and clueless as to what the flip exactly went wrong. Been there, …

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Guest Posts

How WordPress Managed Hosting Helps SEO

SEO is a powerful online marketing strategy. This aims to enhance your website’s overall ranking on search engines. Since the common SEO practices relate significantly to website elements such as Metadata, title tags, and header tags, one question that may be asked by those studying WordPress 1o1 is: “What does WordPress Managed Hosting have to do with …

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Retail

Key Takeaways from How to Do Effective Keyword Research Webinar

Today’s consumers are driven by instant queries. 9 out of 10 users turn to search engines to look for information, and most of them use their smartphones when they search online. When they make a query, users type in search phrases that are related to what they’re looking for [...]
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Retail

How to Sell PPC: Your Agency’s Blueprint to Win More PPC Clients

Throughout the years, there have been major changes to Google Ads. All of these changes affect any agency offering PPC services—not just in terms of mastering the new features, but also in how they sell their services to clients. So I think this would be a good time to talk about how to sell PPC …

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Retail

Social Media Marketing for SMBs in 2016: The Numbers

Social Media has been growing at a tremendous rate. It has allowed allowing consumers to directly engage with the brands they love, changing the way SMB’s will be doing business for the foreseeable future.[...]
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Local SEO

Generating Quality Leads: Local SEO as a Strategy

Almost half of the total world population are internet users. Out of those 3.4 billion people, 2.3 billion are active on social media. Nearly 13% are big fans of local based search. These are all senseless numbers until you consider the profit you’re losing. If you’ve been neglecting local SEO, you’re doing it wrong. If …

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Retail

Integrating Semantics in Your SEO with LSI Keywords

Users drive today’s search. With user intent as the focus of queries, semantics provide a central role in how search engines work. In this sense, Latent Semantic Indexing (LSI) connects user intent with queries and deciphers these searches to rank relevant websites [...]
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Retail

Building Local Search Presence with Citations

As customers have grown accustomed to learning about nearby businesses online, it’s become increasingly important for local businesses to be found where most customers are looking for them. [...]
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Retail

Making PPC Work to Your Client’s Advantage

Powerhouse Agencies have an entire toolbox of digital marketing services at their disposal that they can offer to small businesses. Determining which ones to include in a proposed solution to a client requires knowing each tool’s strengths, the situations that call for its use, and how to use it for maximum benefit. But with PPC …

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Local SEO

Searching Small: Why Bother with Local and How to Make it Big

There are several elements in Search Engine Optimization that need to act in perfect concert before it can work. Vigilant link building, creative content, intriguing PPC ads, and efficient marketing strategies all play a part in the success of a campaign. But, no matter how hard we work, it’ll all be for nothing if we …

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Retail

Measuring and Improving Earnings from Social Media

Facebook has 936 million daily active users. The impressive number wows even companies wanting to improve brand awareness, and they concentrate on updating their Facebook Pages to drive traffic to their websites. Among the companies earning from Facebook’s wide reach is Coca-Cola with over 91 million fans. Second is McDonald’s with close to 58 million. …

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Retail

4-Point Strategy for PPC Restructuring

PPC restructuring comes in two ways: starting all over with a new structure or working with what you have. Choosing between the two approaches will depend on your campaign goals and the current position of the account you’re handling. When do you need to restructure? If your client’s website goals have changed If the account …

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Retail

3 AdWords Features that Optimize Your Keyword Bids

Google AdWords is definitely one of the most useful tools for every SEO campaign. I’m going to talk about this tool’s advanced features that optimize your keyword bidding strategy. With proper use, you can breathe new life into campaigns that need help with pay-per-click efforts. Auction Insights The Auction Insights feature is the key to …

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Retail

Uncover High Value Keywords With These Secrets

As online marketing shifts toward intent and interest, I always advise agency partners to leverage audience targeting and make great strides with advanced conversion modeling. This is where smart keyword selection comes in. Keyword selection goes beyond knowing what search users usually type in queries; its true value lies in how you build the direction …

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Retail

The Basics of Keyword Research

The right set of keywords is among the things that up your SEO game. If you have no idea how online consumers think in terms of key phrases, it will be difficult for your business to get to Page One of Google. Keyword research is an essential skill every digital marketer should have. It takes …

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Retail

Paid Search Gets Hit By Keyword “Not Provided”

Online marketers beware: “Not Provided” is about to hit once more. This time, Google is making changes that will bring the dreaded “not provided” keyword to paid search. Singhal: “Users want their searches secure” Amit Singhal, Google’s Head of Search, revealed Google’s plans to implement changes that will result to more “not provided” results in …

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Content Marketing

Four Simple Auditing Tips to Improve Your Content Marketing

With all the changes Google has been making to their search algorithms and your audience’s content preferences constantly changing, it is important to make sure your on-page content meets their standards. As Matt Cutts reminded us recently, you need to give your pages “a fresh look” to keep your content from going stale. Let me …

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Content Marketing

Four Tips for Better Business Blogging in 2014

Google’s updates and Matt Cutts’ recent controversial statement on guest blogging always had one thing in common: they all stress the importance of high quality content. Today I want to talk about how you can improve your content creation strategies – starting from your own business’ blog. Blogging isn’t just a fad – it’s an …

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Content Marketing

4 Things to Keep in Mind When Refreshing Your Content Strategy

Content marketing is far from dead – in fact, it’s going to be one of the most important aspects of your digital campaigns this year. I want to help you start this year with a fresher, more effective approach to content by talking about some important tips and facts about content marketing. Content Marketing is …

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Content Marketing

Will Guest Blogging be Considered Spam in the Future?

In the latest Google Webmaster Help video, Matt Cutts discusses yet another question about guest blogging as spam: “I predict that in future Google will penalise guest blogging sites. Any insights on guest blogging as spam?” Cutts notes the skepticism toward guest blogging has been increasing, as he continues to receive questions related to this …

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Retail

Facebook Mobile Traffic Up 253% According to Study

Social media sharing company Shareaholic recently released data showing the explosion of Facebook referral traffic on mobile. According to the study, the traffic from September 2012 to September of this year grew by a whopping 253.25%. This mobile traffic growth contributed to Facebook’s overall referral traffic growth for the same period. Consistent with Facebook’s Findings …

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Retail

Google Analytics’ Keyword Planner Now Live, Replaces Keyword Tool

Google warned last June that their Keyword Tool was about to be phased out very soon. Google has finally pushed through with the plan and replaced Keyword Tool with the improved Keyword Planner. You’ll see an introduction to the Keyword Planner when you visit the Google AdWords Keyword Tool page. More Keyword Statistics Available The …

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Content Marketing

Measuring the Effectiveness of Your Content Marketing Strategy

I’ve discussed different ways to approach content marketing in this blog several times, and now I want to move on to something just as important – measuring its effectiveness. This can be difficult because shares and likes don’t always translate to conversions and ROI. The trick is in measuring by the stages – knowing what …

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Retail

Consumer Awareness vs. Customer Service: Why Social Media Needs Support

You may encounter clients that insist on running no other marketing campaign but social media for their websites. This is because social has become a big buzzword for online businesses – if you’re not into social marketing, you won’t be seen by your customers. What you have to make them realize is why social media …

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Content Marketing

The Road to Becoming a Content Marketer

The demand for content marketers is consistently increasing, which is why it’s important that you become an expert in content marketing if you are an online marketer. Most people make the mistake of thinking being a good writer is the same as being a good content marketer. It’s one of the biggest misconceptions about content …

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Retail

The Future of Content Marketing: Trends to Watch in the Next Decade

Content marketing is only beginning to grow as search engines keep refining the way they rank websites. It will flourish as an integral part of online marketing as search algorithms reflect human behavior more closely. It’s important for you to anticipate the trends that are coming to ensure your online marketing methodology stays ahead of …

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Retail

How to Boost Your Content Marketing Strategy with Guest Posts

I’ve shared how you can be featured in an online magazine awhile back. I want to take this further today and share some tips on how you can use these online features (more popularly known as guest posts) to boost your content marketing strategy. With the right approach, you can achieve the following: Establish brands …

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Retail

How to Group Keywords for Silo Pages

Grouping keywords for silo pages can be tricky because the purpose of making silo pages is to focus on one main keyword. You need to develop a keyword grouping strategy that will not compromise your silo structure by confusing both visitors and search engine algorithms. I want to share tips on creating your strategy and …

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Retail

How Our PPC Reseller Program can Boost Your Revenue

Expanding your business and maximizing your revenue is easy when you have knowledge and resources to back you up. Our pay per click program is one of the solutions you can use to add another profit stream to your business and boost your revenue. Today, I want to discuss different ways our PPC reseller program …

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Retail

Organic SEO vs. PPC: Which One Should You Use?

Organic and paid search are each effective in their own way, and are most effective when used together. However, some clients will approach you wanting one or the other, asking which is more effective for their business. Knowing the strengths of each method will help you choose which is more appropriate for your client. Here’s …

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Retail

SEOReseller.com Launches PPC Management Solutions

Getting our partners new leads is one of our specialties, and today I’m very excited to share our latest solution for you. We’ve just launched our new PPC Management product line. Now you can add PPC to your service line-up, give your clients visibility on the SERPs and get them new leads instantly. Product Inclusions …

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Retail

How to Read Our Keyword Research Document

As our partner, you receive tools and information from our team to help jump start your campaign. In today’s blog, I want to teach you how to read our keyword research document. Learning how to read our keyword research helps you explain to your clients more clearly when you make your pitch. I will go …

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Retail

Top 5 Page Level Keyword Usages

Where you place your keywords on specific web pages affects how easily your target market finds you. In today’s blog, I want to share with you the top 5 page level keyword usages. I will give a brief explanation of why it is important to use keywords in this context and how it affects your …

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Retail

How to Know if Your Site is Over-Optimized for a Specific Keyword

Google’s algorithmic updates are becoming more adept at zeroing in on spam and putting quality relevant content in the spotlight. The Penguin update earlier this year hit many websites hard, even those that did not intend to offer spam, but were simply over-optimized. Now more than ever, it’s important to know whether you’re over-optimizing your …

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Retail

SEO vs. PPC: Which One Should You Use?

Organic SEO and paid ads like PPC are each effective in their own way, and they are most effective when you use them together. However, some clients will approach you, wanting one or the other. In today’s blog, I want to help you choose what technique you should suggest for your client’s campaign. Use this …

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Retail

How to Sell Social Media Like a Rock Star

As part of our initiative to educate and help our partners, I want to share with you how you can sell social media like a rock star. Social media is quickly rising in demand, and competition is becoming stiff. With these tips, you can maximize your reach and sell to your customers more effectively. Social …

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Retail

Google Quietly Updates Keyword Stuffing Guideline After Latest Penguin 3

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Welcome to the “SEO chasing Google” algorithm game. After 4 algorithm updates in less than 2 weeks, the incumbent, Google, has left the SEO industry puzzled. In contrast to the first few panda/penguin updates where Google provided detailed information for each change, these new …

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Local SEO

How to Come Up with a Content Strategy for Local SEO

Having an effective content strategy for local SEO helps drive relevant traffic, turn visitors into brand ambassadors, and boost your conversions and revenue. In today’s blog, I want to share how you can come up with an effective content strategy that draws in your local target market. Your market wants an authority figure, and giving them …

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Retail

Topic Modeling

In the previous blogs, I’ve talked about making your content strategy more effective. Today I want to talk about another way you can come up with an effective content marketing strategy – topic modeling. This information retrieval model makes grouping unlabeled documents more accurate, and its basic principles can be used to make content more …

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Retail

The Rise of Context Marketing: Content, in the Right Context, is King

Context marketing is very important because search engines have shifted their algorithms to mimic user experience. Producing keyword-centric unique content isn’t good enough to get you or your clients the visibility you need. This is where context marketing comes in – you include your target audience in the content development equation, and you choose the right location …

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Retail

Link Building is Like Investing – Keep It Diverse

Today I want to discuss the importance of quality link building in establishing strong online presence for SEO. While original content remains king of optimization, building a diversified link portfolio is just as important. Ignoring the need for a diverse link portfolio is an immature mistake. It’s important that you build on a wide range …

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Retail

Inbound Marketing: The Power from Seller to Buyer

The Internet has changed the marketing industry significantly, shifting power from sellers to buyers. Instead of waiting for sellers to market products and services, consumers now go online to search for their needs.
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Local SEO

Introducing Our New Local SEO Products (Apple Maps Included)

Apple has recently announced their new native maps program – a built-in app that will be available with the iOS 6 release this fall. In line with this, we’ve modified our local SEO services to give your clients updated maps listing exposure. We are proud to announce in our local SEO services an upgrade that optimizes …

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Retail

SEOReseller.com Launches New Social Media Packages

We're very excited to announce the launching of our new social media packages. With the rise of social media as a valuable marketing tool, we've come up with solutions that utilize sites like Facebook, Twitter and Google+ for extending your clients' market reach. Our packages are complete, scalable, and available in wholesale prices.
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Retail

Outsource SEO to Lessen Low-Quality Link Building

There are many SEO strategies available for us in the SEO industry in order to fulfill our duties and deliver to our clients. However, there are also low-quality link building strategies that you should avoid. It is quite hard to gain high volume links, however, this doesn’t entail us to target link building on “low quality” sites. …

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Retail

Link Building Opportunity with Email Marketing | SEO Reseller

Many companies are now looking for more ways to increase their online visibility. Most of them choose to outsource SEO to have the best online marketing results. So, what is a great addition to your SEO strategies? The answer is Email Marketing. It isn’t usual to think that email marketing can help you build links. …

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Retail

Teamwork: SEO And Social Media Marketing

As an SEO Reseller company, we know how social media plays a vital role in every business. We know that SEO isn’t as easy as it may sound, that’s why anything that helps counts – such as social media. Communication and Traditional Marketing Can you imagine living in the past? Without Texting, Chat, Facebook, Twitter …

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Retail

Content Relevance Through Social Media

Whatever your business is, whether it be an seo reseller or not, you only have one goal: to gain visibility to your audience. Raising to the top isn’t quite the easiest thing to do, but here’s one of the ways to make the work at least a little—lighter: use social media. For those companies who …

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Retail

Two Categories of Link Building

People from the internet marketing industry would know what link building is. Though there is no exact strategy to do it, there are two categories on which you can work on. If you need a little help in executing link building strategies, an SEO reseller company like us can definitely give you a helping hand. …

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Retail

Drive Traffic to Your Website through Social Media

In a recent study released by BrightEdge, an SEO enterprise firm, it showed the integration of social media plugins and links on homepage. The stats showed that Facebook was in the lead with about half of their 10,000 sample websites having a Facebook link on their homepage, while 40% had their Twitter account.
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Retail

Why SEO Resellers Must Practice Good Link Building Techniques

Links have always been a factor for search engines to determine the dependability and authority of a website. SEO and SEO resellers have to watch out for “unnatural links pointing to your site.”
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