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Content in SEO: How Does It Fit into Your Strategy?

Content Marketing

Content in SEO: How Does It Fit into Your Strategy?

“Content is king”. It’s a phrase that everyone in the digital marketing industry has come to embrace. You can’t succeed in SEO without quality content, and content will not be effective if you’re not implementing the right SEO strategy [...]
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Content Marketing

Move Forward with Quality Content: Spotting the Good from the Bad

‘Content is king’ is a mantra that stays with us in this post-Hummingbird world. As Google continues to upgrade the search landscape for user experience, the role of content evolves and becomes a bigger part of the entire marketing mix. There’s a difference between writing a blog to engage your target audience and writing a blog …

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Content Marketing

Searchmetrics Study: Video Dominates Google Universal Search by 65%

Users all over the world have been using Google to search for answers to anything; and those who have been using it since 2007 may be familiar with the Universal Search Results. To adapt to the users’ changing need for a wider multimedia support, Google returns a multitude of choices for every query—including images, news, …

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Content Marketing

Doc Sheldon Case: How Important It Is To Have High Content Standards

Google surprised everyone when they seemingly penalized SEO professional Doc Sheldon’s entire website for one problematic guest post. Although Sheldon pointed out a full range of other possible reasons for the penalty in a lengthy open letter, Matt Cutts responded with just one specific example:   @DocSheldon what “Best Practices For Hispanic Social Networking” has …

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Content Marketing

How to Reach Out to Content Publishers the Right Way

How do you get online publications to post your content on their websites? With the evolution of guest blogging, it’s not as simple as sending out an email blast to multiple publishers with a template message, or paying a publisher to post your content. Getting your content published is about providing value to readers and …

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Content Marketing

Publishers Starting to Feel the Effect of MyBlogGuest Penalty

When guest blogging network MyBlogGuest got hit by a Google penalty, website owner Ann Smarty tweeted that she didn’t think their publishers would be penalized. Based on several observations by their publishers and a hint from Matt Cutts, however, it seems that Smarty might have thought wrong. MyBlogGuest publisher Jill Armour replied to Smarty’s tweet …

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Content Marketing

Where is Your Business At with Video Advertising?

Visuals are becoming more important in content marketing as audiences use technology with wider multimedia support. Images, infographics, podcasts, and videos are already popular content types among online users, and most of these are part of our content marketing strategy. I’d like to focus on video for a bit, because the results of a recent …

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Content Marketing

The Dreaded Unsubscribe Button Comes to Gmail

Google’s latest modification will put your business at peril if you don’t plan your email content well. Towards the end of last week, they modified their system to feature an Unsubscribe option immediately beside the sender’s email address. This means you’re only as good as the last email you send – and for many, this …

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Content Marketing

How to Distribute Your Content to the Right Audience in 2014

Every piece of content, no matter how great it is, will amount to nothing without proper distribution. The variety of content distribution channels today can seem intimidating, but think of it as a huge opportunity to reach out to people who wouldn’t have come across your content otherwise. When creating content for publication on your …

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