Tips, news, features, updates on anything related to content-marketing

Move Forward with Quality Content: Spotting the Good from the Bad Official Blog

‘Content is king’ is a mantra that stays with us in this post-Hummingbird world. As Google continues to upgrade the search landscape for user experience, the role of content evolves and becomes a bigger part of the entire marketing mix.

There’s a difference between writing a blog to engage your target audience and writing a blog just […]

Searchmetrics Study: Video Dominates Google Universal Search by 65% Official Blog

Users all over the world have been using Google to search for answers to anything; and those who have been using it since 2007 may be familiar with the Universal Search Results. To adapt to the users’ changing need for a wider multimedia support, Google returns a multitude of choices for every query—including images, news, […]

Publishers Starting to Feel the Effect of MyBlogGuest Penalty Official Blog

When guest blogging network MyBlogGuest got hit by a Google penalty, website owner Ann Smarty tweeted that she didn’t think their publishers would be penalized. Based on several observations by their publishers and a hint from Matt Cutts, however, it seems that Smarty might have thought wrong.

MyBlogGuest publisher Jill Armour replied to Smarty’s tweet to […]

MyBlogGuest Confirms being Hit by a Google Penalty Official Blog

Matt Cutts recently announced on Twitter that they took action against a large guest post network, and reminded his followers about the risks of guest blogging.
Today we took action on a large guest blog network. A reminder about the spam risks of guest blogging:

— Matt Cutts (@mattcutts) March 19, 2014
A few hours later, Ann […]

The Dreaded Unsubscribe Button Comes to Gmail Official Blog

Google’s latest modification will put your business at peril if you don’t plan your email content well. Towards the end of last week, they modified their system to feature an Unsubscribe option immediately beside the sender’s email address. This means you’re only as good as the last email you send – and for many, this […]

How to Distribute Your Content to the Right Audience in 2014 Official Blog

Every piece of content, no matter how great it is, will amount to nothing without proper distribution. The variety of content distribution channels today can seem intimidating, but think of it as a huge opportunity to reach out to people who wouldn’t have come across your content otherwise. When creating content for publication on your […]

Four Tips for Better Business Blogging in 2014 Official Blog

Google’s updates and Matt Cutts’ recent controversial statement on guest blogging always had one thing in common: they all stress the importance of high quality content. Today I want to talk about how you can improve your content creation strategies – starting from your own business’ blog.

Blogging isn’t just a fad – it’s an important […]’s Guest Blogging Best Practices Guide Official Blog

The industry has quite a bit of buzz happening right now about link building and how it’s done properly. I wanted to share with you all today how we approach link building, specifically guest blog posting by showing our best practices guide. This guide shows specifically how we value content being posted on the web, […]

4 Things to Keep in Mind When Refreshing Your Content Strategy Official Blog

Content marketing is far from dead – in fact, it’s going to be one of the most important aspects of your digital campaigns this year. I want to help you start this year with a fresher, more effective approach to content by talking about some important tips and facts about content marketing.
Content Marketing is Not […]

Four Online Video Marketing Predictions for 2014 Official Blog

Toward the end of 2013, it was obvious that video content would become a crucial element for digital marketing campaigns in 2014. Several studies and articles, including this video infographic from Getty Images’ iStock service, shared statistics that revealed just how quickly video consumption has grown over the past years:

Online video consumption has grown by […]