Bing Ads introduces two new tools to its overhauled homepage dashboard at the account level. The new dashboard, in addition to other upgraded features, provides a quick glance review of the campaigns and their performance. The new features include filters known as customized modules and time period comparisons.
New Dashboard Features
Customized Modules allow users to arrange the multiple preset modules that the new dashboard displays to suit the kind of information they want to prioritize. The options include options for quality but low traffic keywords, non-active ad groups, and even keywords with high CTR.
The period-over-period comparison is a feature Bing Ads brought to the homepage dashboard to make it easier to review trends, as well as compare different campaigns. This is similar to the changes Google made with the overhaul of search analytics.
New Map Features
Bing continues to add tools to its maps as well. These new tools (which users can try by going to the Bing Maps Preview) place more emphasis on exploration than isolated locations. The new features create layers of information that users can filter to provide context to their search.
Unlike other maps, Bing can provide the location of multiple business types on a single display, which let users scroll back and forth across different search types without having to key in a new search query.
Yahoo Gives Google a Try
Yahoo is also making significant changes to its operations as it confirms testing Google’s search results under the more lenient deal with Microsoft.
The agreement still stipulates that fifty-one percent of Yahoo’s results must carry Bing ads, but the rest can carry ads from wherever Yahoo likes. These sources can include results from Yahoo’s own Gemini system, or other partners such as Google.
The differences between Bing- and Google- powered searches are subtle, but are evident to those aware of the situation and actively looking for differences. Bing places the ad label to the right of the URL, while Google puts it on the left. The ad URL redirect for Bing results is r.msn.com, instead of google.com. It’s unclear whether Yahoo has non-exclusive deals with Google in play, or if they’re merely testing the viability of such a deal in the wild.
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