Tips

Website Optimization Strategies for Improved User Experience

With rapid digitalization, information flows at the speed of light, and user attention spans are becoming shorter. Studies reveal that the average user spends 54 seconds on a webpage before deciding to engage further or move on. That’s the blink of an eye in the digital realm. This fleeting window of opportunity underscores the critical …

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Understanding Google Bard: A Brief Guide

In recent years, the rise of artificial intelligence (AI) has been truly remarkable. It has established itself as a transformative force across industries, with an estimated revenue of $86.9 billion in 2022 alone. Among the intriguing AI innovations, one remarkable creation shines: Google Bard AI. This innovative marvel not only demonstrates the incredible capabilities of …

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The Importance of Audience Segmentation in Google Ads in 2023

The rise of digitalization is an undeniable trend in today’s economy, with people spending more time online than ever before. A 2021 Pew Research Center report found that 31% of adults in the U.S. admit to spending time online almost constantly. This data presents a significant opportunity for businesses to expand their reach and create …

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The Impact of Micro-Moments on B2B Marketing in 2023

The B2B industry has experienced a significant rise in recent years, with a 17.8% increase in sales in 2021 alone. This surge highlights the immense opportunities available for the sector. As B2B businesses continue to thrive, focusing on marketing strategies that resonate with their target audience is crucial. Understanding user behavior is key, and the …

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How to Optimize your Content to Appear as a Google Featured Snippet

The internet has made it easier for people to find answers to their questions. According to a 2022 Statista report, about 30 percent of global web traffic originates from online searches. And one of the fastest and most efficient ways to locate information is through search engines. Google, in particular, has become the standard in …

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KEX+ Recap: The 4 (+1) Pillars of Search Engine Optimization

On November 17, SEOReseller launched a new addition to the KEX+ webinar, where we have in-depth discussions of industry-related topics and provide professional advice to help your websites rank. In the last episode, Bernard San Juan III and Jeriel Martinez talked about the pillars of search engine optimization: Technical On-Page Content Off-Page Localization You’ll find …

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The Two Main Sides of SEO: On-Page and Off-Page

60% of marketers claim SEO provides them with their highest-quality leads. When you hear “SEO,” you likely think of metadata optimization, keywords, and organizing pages, all things that have to do with your website. However, a successful campaign will also incorporate strategies to optimize for ranking factors outside your website. Learn about the two main …

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How AI Content Can Help You Scale Your SEO Campaign

Marketing studies have revealed that the average consumer’s attention span dropped from 12 to 8 seconds. For success in the digital landscape, it is imperative to exploit those gold-fish memory moments to their fullest potential and capture the customer’s interest.  The best method to put this into practice is with relevant content. Making your website …

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What Does LSI Stand For?

The time of digital marketers focusing on a specific keyword to achieve good search engine rankings is far gone. Nowadays, stats show that more than 15% of Google’s searches contain previously unused words by users, so context is essential for creating quality content. Google’s search algorithm is constantly creating new, unique ways to provide users …

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What is Duplicate Content?

Duplicate content refers to identical or greatly similar web content found in more than one place – or at multiple different URLs.  Both Google and Raven Tools estimate duplicate content to make up a fair amount of the internet – 25-30% and 29% respectively. Thus, there are certain things you’ll need to know about duplicate …

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Google Maps SEO – What is It and How Does it Rank Your Businesses Higher?

The rise of the internet has brought upon an enormous shift in the way people search for businesses. Since its launch in 2005, Google Maps has become an essential tool in online marketing. In the cutthroat industry of online marketing, one absolutely needs to make sure that their business stands out and that Google recommends …

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How to Do SEO Competitor Analysis – A Step By Step Guide!

If you’re all heated up for an online adventure, while keeping your readers engaged and proactive, then an SEO competitor analysis is the next great business move to make!  Tackling your competitors comes only after identifying, analyzing, and minimizing the potential advantage they have over you – and this should be your mantra.  It is …

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Comparing SEO vs. SEM: Differences, Benefits, and More

Search optimization is critical in today’s digital society. If you don’t have a solid optimization strategy, then it’s likely that your competitors are outranking you at every turn. There are so many optimization acronyms floating around these days. How do you know which is right for your company? It’s not as complicated as it may …

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WordPress SEO: A Comprehensive Guide to Set You Up For Success

Your WordPress website isn’t ranking well on Google and other search engines.  Or maybe you’re getting a small amount of traffic to your site, but not enough to claim that your SEO strategy is working as well as it could. With Google constantly evolving, we understand the challenge of keeping up with SEO best practices. …

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Multi-Location SEO Strategies for Businesses With More Than One Location

Businesses with multiple locations encounter unique challenges when trying to boost their ranking.  There is lots of information out there about SEO best practices, but what helps multi-location businesses?  Why does multi-location SEO matter? And where can you start? Here is a list of strategies that you can use to bolster your multi-location SEO campaign …

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How to Effectively Use SEO Writing to Boost Your Search Engine Performance: 13 Tips

You know that in the world of SEO, content reigns supreme. But not just any content. These days your content has to be superbly executed and highly valuable. If you’re new to SEO writing or diving into a website redesign, the pressure to create rank-worthy content is likely daunting. SEO writing does not have to …

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How to Do White Hat SEO: Techniques That Are Evergreen and Results-Driven

Lots of vocabulary gets thrown around when discussing SEO, and the term “white hat SEO” is no different. You may have heard the term before, and even done a little bit of research into why it’s so important to a successful SEO strategy. Nevertheless, you still may have a few questions, including: What is white …

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Starting A Web Design Business: A Checklist For Your Web Design Agency

Starting a web design business is more relevant now than ever, Covid-19 showed businesses just how much a good online presence can make it or break it for their business. Although the demand for web design services is skyrocketing, it doesn’t mean that the road to success is a breeze. Like any other business, getting …

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SEO Software Guide: How To Find The Right One For Your SEO Business

Choosing the right SEO Software for your business can be a challenging task. Aside from the features that you have to consider before pushing through with a subscription, you also have to make sure that the software is compatible with your business process.  Why do you need SEO software? The challenges for SEO agencies or …

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How To Set Up An Ecommerce Business

The continuous growth of ecommerce is skyrocketing as people worldwide are spending more time and money on the internet. This consumer behavior is triggering more businesses to adapt to the digital market and start an ecommerce business. There’s no denying the obvious: e-commerce is a gateway for businesses to increase visibility more than brick & …

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Sell SEO Better: Must-Read Sales Books To Help You Sell SEO Services

SEO is one of the most in-demand businesses right now. Establishments and companies of all sizes are cramming to set up online stores left and right. After setting up shop, they’re all gradually seeing the value of investing in SEO services. That’s the reason starting an SEO business is turning out to be a logical …

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Diving Into Ecommerce: Start With A Shopify Store

The change in buyer’s behavior has shifted, the line between physical and digital commerce continues to blur resulting in more businesses putting up their ecommerce website aiming to dominate the online market. Some entrepreneurs are still on the verge of transition, wondering where to begin, asking the question: What is the best e-commerce website? Frankly, …

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How to Be an SEO Consultant: 5 Steps to Solidify Your Success

Businesses have witnessed the power of SEO, and it’s enough to convince them to start hiring more SEO professionals.  In this age where businesses are banking on digital presence, SEO consulting can be a lucrative career. So, here’s the big question: how do you become one?  Like any other profession in the digital marketing industry, …

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The Ultimate Shopify SEO Guide: Ecommerce Revenue Through Rankings

Customers now go beyond domestic online shopping and buy from overseas online retailers. Never mind the wait for shipment—as long as they can get the product they want, they’ll still buy it.  At the forefront of this growth of ecommerce transactions, Shopify has become the go-to platform of many online stores.  But, the boost in …

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Niche Guide: Digital Marketing In The Cleaning Industry

The rise of the $14bn/year industry is an untapped market of dirty profitable businesses. Businesses in the cleaning and sanitation industry including garbage removal services, laundry, pest control, and commercial sterilization are booming, with YoY growth trending. What’s unique about this industry is the service coverage of cleaning solution providers. Within each location across America, …

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How to Run an SEO Company

Managing an SEO company can be challenging, especially if you have limited to no prior experience in SEO and the online marketing industry. Start-up marketing agencies, in particular, will find it difficult to break into the industry if you do not know which parts of your business to focus on. What I want to do today …

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Digital Marketing Strategies When You’re Not Ranking: A Guide for New B2B Digital Marketing Agencies

As a digital marketing agency, you understand the various digital channels for marketing online provide the best way to expand your audience and reach new clients. Indeed, your very existence requires that you be able to sell this idea in the form of services to local businesses. But an effective digital marketing strategy often requires …

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SEO Proposal Template: How to Turn Your SEO Proposal Into The Ultimate Sales Tool

With our cutting-edge software, you can immediately increase your agency’s profitability by creating a SEO Proposal Template that fits unique clients. The best part is it expedites your process so you can prepare for multiple proposals simultaneously!  Global e-commerce sales are expected to rise each year, with Shopify estimating it to reach more than $6.5 …

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Agency Advantage – Start Growing Your Digital Marketing Agency Today

After almost a decade of helping agencies get to powerhouse status, a groundbreaking solution was overdue for agencies who are still dreaming of quitting their day jobs. Our Agency Advantage platform addresses the most pressing needs of new and struggling agencies by providing a solution to three major challenges: Lack of Authority – Agencies that …

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How to Build Your Agency’s Brand

Here’s what you need to understand about branding—it’s more than just having a unique name and a logo. If you’re serious about starting an agency, the first thing that you need to pay attention to is your brand identity. After deciding on a name, designing a logo, and creating a persona for your agency, what’s …

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The Fundamentals of Prospecting

We tackle the fundamentals of prospecting – everything from defining your target market to nurturing them once they become qualified leads. But first, what is prospecting? Sales Prospecting is the process of identifying potential customers that are likely to want or need your service, connecting with prospects, and laying the foundation for a conversation. This …

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Qualify More SEO Leads with Our White Label Client Questionnaire

We’ve said it before, we’re going to say it again: qualifying is a crucial process when you’re finding SEO clients. You may be getting thousands and thousands of leads, but remember that not all of them deserve your time […]

You Don’t Need to Put Your Client on Every Directory – Only the Ones That Matter

For years digital marketing agencies and other “experts” have been harping on the need for local listings and citations. Often reaching nonsensical conclusions. Listings and citations are important in Local SEO – yes, but only to a certain extent. Once you have covered all the major directories and have enough listings from local directories, the …

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Organic Traffic Increased by 300% in 6 Months [SEO Case Study]

“I want to rank for the first page with these keywords.” This is what clients tell our partners all the time. But, for a website in a competitive industry, ranking for money terms can be a battle itself […]

Outsource Web Design: Trust in the Experts, Grow Your Agency

As a digital marketing agency, you want to serve your clients with the best web design service and provide them the results they want for their business while also growing your revenue. But, do you need to do everything by yourself? No, you don’t […]

Content in SEO: How Does It Fit into Your Strategy?

“Content is king”. It’s a phrase that everyone in the digital marketing industry has come to embrace. You can’t succeed in SEO without quality content, and content will not be effective if you’re not implementing the right SEO strategy […]

Ramp Up Your Rankings in 20 Days with These Local SEO Fixes [Infographic]

The local SEO landscape has changed so much that it will make you think if what you’re currently doing is enough to ensure your clients remain visible on search results. The rise of mobile search, queries becoming more conversational in nature, and Google changing the way local results come up have set the stage for a new local SEO scene — and we might even be expecting more next year […]

Key Takeaways from How to Do Effective Keyword Research Webinar

Today’s consumers are driven by instant queries. 9 out of 10 users turn to search engines to look for information, and most of them use their smartphones when they search online. When they make a query, users type in search phrases that are related to what they’re looking for […]

Social Media Marketing for SMBs in 2016: The Numbers

Social Media has been growing at a tremendous rate. It has allowed allowing consumers to directly engage with the brands they love, changing the way SMB’s will be doing business for the foreseeable future.[…]

Integrating Semantics in Your SEO with LSI Keywords

Users drive today’s search. With user intent as the focus of queries, semantics provide a central role in how search engines work. In this sense, Latent Semantic Indexing (LSI) connects user intent with queries and deciphers these searches to rank relevant websites […]

Simplifying SEO Key Takeaways: 6 Core Metrics You Need to Know

SEO specialists identify ranking problems and diagnose the health of a website using different metrics. Most of them would comb a site with one or two dozen metrics that they’re familiar with. They apply this process to campaign after campaign without seeing the strengths or weaknesses of the website[…]

Key Takeaways from the Overcome Sales Objections Webinar

Agencies will always get sales objections from clients, but the ones that eventually succeed are the ones that learn how to overcome these objections to build long-lasting business relationships. In the recent Boost Your Business Webinar: Overcoming Sales Objections like a Powerhouse, Tim joined Bernard again to give tips on how to address the most …

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SEO Campaign Strategies for Highly Competitive Niches

Agencies accustomed to serving smaller businesses are often at a loss when they have an opportunity to work for a larger enterprise. Although you have more resources to work with since these clients typically have deeper pockets, you also face the task of trying to rank a client for a highly competitive niche. […]

Three Steps to Building Small Business Brand Advocates

It’s a common misconception among small businesses that online reputation management is primarily defensive, that it’s all about taking down negative reviews. After all, reviews only become a problem when they’re bad, and that’s when businesses come to agencies looking for a solution lest it cost them new customers. […]

Spot the Good Opportunities in Bad Reviews

When businesses receive negative reviews, they panic. They either respond to the review or take it down—most of the time it’s the latter. What most businesses fail to see is that they can use negative reviews as a turning point for their local presence. […]

Building Local Search Presence with Citations

As customers have grown accustomed to learning about nearby businesses online, it’s become increasingly important for local businesses to be found where most customers are looking for them. […]

Online Reputation: Building a Stronghold for Clients

Online reputation is not only about what people are saying on social media posts, review sites, and the comments sections of blogs. For those who are running an online business, it’s the fine line between closing a sale and losing customers to competitors. […]

Key Takeaways from the How to Keep Clients Webinar

The agencies that have loyal clients are the ones that keep growing at a steady rate. It’s from loyal clients that agencies generate repeat business and predictable revenue, eventually becoming sustainable businesses. But what can agencies do to improve their client retention, and where should they focus their relationship-building efforts? In the recent Boost Your …

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Searching Small: Why Bother with Local and How to Make it Big

There are several elements in Search Engine Optimization that need to act in perfect concert before it can work. Vigilant link building, creative content, intriguing PPC ads, and efficient marketing strategies all play a part in the success of a campaign. But, no matter how hard we work, it’ll all be for nothing if we …

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Google Search Trims Down 7-Pack SERPS — Why?

This just in: Google is realigning its local search results to make room for streamlined local business suggestions. What’s happening? Google has reportedly been trying different layouts for local searches in line with its Material Design, but that is not what’s causing the buzz. Searches involving the hospitality, food, and entertainment sectors have started showing …

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Upselling and Cross-selling Your SEO Services to Maximize Profits

Upselling and cross selling are quite the buzzwords in the world of retail, whether it be over the Internet or in actual store locations. These are the strategies used to maximize profit while ensuring that customers make the most of their purchase through complementary offerings. These selling techniques, however, are not exclusive to retail or …

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Is Using Parallax Web Design Worth It?

The parallax web design has become a popular choice for most personal website owners and even proprietors of online stores. The technique involves movement and fluidity; the background moves more slowly than the foreground, which renders a 3D appeal. It works through layering images and other design elements. This particular web design option has been …

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Latest Google News: Search Analytics Report, New Ad Units, and More

Analyzing website traffic is now easier as Google finally launched their new Search Analytics report. The new feature within Google Webmaster Tools will be replacing the old Search Queries report in the coming months. Search Analytics still performs pretty much everything Search Queries does, but with new functions, specifically with data and filtering options. The …

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Get Rid of those Toxic Backlinks Today

Link building is an essential part of your strategy. You can’t afford to ignore it; otherwise, all your efforts will become futile and put your online reputation at risk. Bad, unnatural, or toxic links are the banes of your link building strategy. These low-quality links (some of which are spammy) will earn penalties from Google. …

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Europe Breaks Up Google; Obama is King; and More on this Week’s SEO News

European Parliament Votes to Break up Google Parliamentarians in Europe voted to break up the Internet hold of Google in the region. The European Parliament said this comes from the “need to prevent online companies from abusing dominant positions.” To prevent such abuse, they are calling on the European Commission to “unbundle search engines from …

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Take Your SEO Startup to the Next Level with Our Free Templates and White Papers

“Can I start my own SEO company even without formal training or experience?” This is a question we’re often asked, and our answer is always yes. The key is knowing the essential work that needs to be done, having the right tools, and knowing the right people. You’ve probably read other stuff online telling you …

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The Basics of Keyword Research

The right set of keywords is among the things that up your SEO game. If you have no idea how online consumers think in terms of key phrases, it will be difficult for your business to get to Page One of Google. Keyword research is an essential skill every digital marketer should have. It takes …

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4 Ways to Set Up & Maximize Your WordPress Website

WordPress has gone from being a simple blogging system to a full digital platform for online marketing. It’s user-friendly, easy to use, and most importantly, free. That’s why many SEO agencies use this as their platform of choice when building their own website. The availability of SEO agency WordPress themes simply made it easier for agencies or …

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5 Metrics to Discuss During Your Client’s Digital Marketing Meetings [VIDEO]

Keeping your clients updated when it comes to their campaigns’ progress is an important aspect of providing SEO and digital marketing services. Sometimes it’s enough to send monthly reports through the dashboard, but taking a more hands-on approach and scheduling a monthly meeting to discuss these reports can provide a lot of other benefits. During …

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Doc Sheldon Case: How Important It Is To Have High Content Standards

Google surprised everyone when they seemingly penalized SEO professional Doc Sheldon’s entire website for one problematic guest post. Although Sheldon pointed out a full range of other possible reasons for the penalty in a lengthy open letter, Matt Cutts responded with just one specific example: @DocSheldon what “Best Practices For Hispanic Social Networking” has to …

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Facebook Buys Oculus VR for US$2 Billion

Google Glass has some company, and it promises to have more interactive features. Facebook announced on Tuesday that they are buying Oculus VR, the company responsible for developing the Oculus Rift virtual reality gaming headset. This new acquisition, worth US $2 billion in cash and stocks, is Facebook’s next move towards their mission “to make …

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Google Introduces New Webmaster Academy

Earlier this month, Google announced its new Analytics Academy course to help marketers use Google Analytics better. Now they’ve expanded the educational modules found in the Google Webmaster Academy. The Google Webmaster Academy was first launched in 2012 to help beginner webmasters learn how to improve their website. The lessons included tips on getting a …

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Four Simple Auditing Tips to Improve Your Content Marketing

With all the changes Google has been making to their search algorithms and your audience’s content preferences constantly changing, it is important to make sure your on-page content meets their standards. As Matt Cutts reminded us recently, you need to give your pages “a fresh look” to keep your content from going stale. Let me …

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Optimizing Your Email Marketing for Mobile

Optimizing all the elements of your online marketing campaign for mobile prepares your campaign for smooth multi-platform integration. As more of your target clients focus on integrated marketing efforts, it’s important to ensure you’re reaching audiences across different devices. Email is one of the easiest to optimize for mobile, and it also happens to be …

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4 Things to Keep in Mind When Refreshing Your Content Strategy

Content marketing is far from dead – in fact, it’s going to be one of the most important aspects of your digital campaigns this year. I want to help you start this year with a fresher, more effective approach to content by talking about some important tips and facts about content marketing. Content Marketing is …

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Will Guest Blogging be Considered Spam in the Future?

In the latest Google Webmaster Help video, Matt Cutts discusses yet another question about guest blogging as spam: “I predict that in future Google will penalise guest blogging sites. Any insights on guest blogging as spam?” Cutts notes the skepticism toward guest blogging has been increasing, as he continues to receive questions related to this …

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Matt Cutts: Keep Links to “A Reasonable Number”

Matt Cutts recently answered a question that many webmasters and online marketers have been asking since Google revised their definitions and guidelines. In the latest Google Webmaster Help video, he discussed how many links each website can have that is considered healthy. Google has described this as “a reasonable number,” and so did Matt Cutts, …

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Study: Site Search Data Not Used by 57% of Ecommerce Brands

On-site search data provides you with great insights on the activity of your audience, allowing you to tailor your marketing campaign according to their behavior and interests. Site search is especially useful for ecommerce brands that want to know what their consumers want. However, a recently released study shows that majority of these brands do …

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Microsoft Looks Into Encrypted Search on Bing

Google’s move towards encrypted search last September has left the online world reeling and searching for alternative sources of keyword information. It looks like online marketers are about to lose more keyword data from yet another source. A recently published report claims that Microsoft is looking into encrypted traffic and search on Bing. This follows …

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4 Sources for Guest Blogging Opportunities

Finding and earning guest blogging opportunities can be challenging, especially after Google changed their web spam definitions and included guest blogging on the list. Many bloggers are being more careful about the type of content they receive online. You will need to build your network among high-authority blog owners and online influencers in order to …

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Google’s Hummingbird: Were You Hit?

At Google’s 15th anniversary, they announced that they have rolled out Hummingbird, an entirely new algorithm that helps Google interpret complex questions better. This new algorithm changed the way Google reads queries in that they now understand context and interpret meanings of complete sentences beyond the literal, allowing users to stop using targeted keywords for …

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Does PageRank Still Have Value Today?

PageRank used to be one of the factors you monitored regularly to determine how your campaigns are working. It was once a reliable source of information, as it was updated regularly and it reflected the quality of your links and your overall site health. Over the years this has changed, and now we hardly ever …

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How to Maximize Your Internal Linking Structure for Better Rankings

The latest search engine ranking factors show the importance of having a strong link profile – it correlates with having higher rankings. But before you even think about how you can get appropriate third-party links, you’ll need to focus on the internal linking structure of the site you are optimizing. Done improperly, internal linking could …

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2013 Search Engine Ranking Factors Survey Results Released

The complete results of Moz.com’s 2013 Search Engine Ranking Factors survey have just been released. Every two years, Moz conducts a survey asking search marketers what they observe as the most important search ranking factors. The full results of the study are consistent with the partial results Moz released earlier, and some of them debunk …

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What Should Marketers Do with Google’s Movement towards Secure Search?

Just three days ago, Google did what the online industry is now calling the “keyword apocalypse” – they have begun switching all searches to https and increased the appearance of the keyword (not provided) in Google Analytics. Some marketers report that it has gone up all the way to 95%, and tracking website NotProvidedCount.com estimates …

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How to Protect Your Websites from Link-Based Negative SEO

The main goal of search engine optimization is to help your campaigns gain visibility on the SERPs, enabling your clients to reach their target customers. However, some marketers use SEO tactics to negatively influence your rankings. Among the tactics used in negative SEO, link-based techniques are some of the easiest to implement – and could …

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Dispelling Conversion Rate Optimization Myths

One of the goals of conversion rate optimization as part of your website optimization services is to fulfill different online marketing goals and increase visitor conversions. Done right, conversion rate optimization (CRO) will help your online marketing efforts become more effective at getting your target audience to complete the goals of your clients. However, the …

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Six Ways to Refresh Your SEO

Doing a regular SEO cleanse helps keep your clients’ websites fresh and ensures the continued maximum effectiveness of your methodology. Today, I want to share six easy ways you can refresh your campaign and reinforce your SEO. Improve Your Page Speed Run a speed test on your campaigns and see how fast your websites are …

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Facebook’s Updated Promotion Policies: What Does It Mean for You?

Facebook recently updated their policies for running promotions on their site. These changes, announced on the Facebook for Business news page, are meant to “make it easier for businesses of all sizes to create and administer promotions on Facebook.” It’s important for you to look at these changes because promotions are a great way of …

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AdWords Geo-Targeting Techniques That Improve Your Campaigns

Geo-targeting Google AdWords campaigns may be good for gathering relevant local traffic, but it presents an entire set of challenges. Volume is diminished when targeting specific locations, and this can look like a negative thing to your clients. Some searchers also limit their cookies and browsing information, and with Mozilla making their recent announcement to …

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Study: 90% of Business Owners and Consumers Trust Yelp Reviews

The impact of claiming and optimizing Yelp listings reverberates from your local search optimization campaigns to your clients’ engagement with their target market. An infographic based on a study recently released by merchant payment solutions provider Merchant Warehouse shows that 90% of business owners and consumers using Yelp say positive reviews influence their purchasing decisions. …

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Measuring the Effectiveness of Your Content Marketing Strategy

I’ve discussed different ways to approach content marketing in this blog several times, and now I want to move on to something just as important – measuring its effectiveness. This can be difficult because shares and likes don’t always translate to conversions and ROI. The trick is in measuring by the stages – knowing what …

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Common Misconceptions about Link Disavowals

Understanding how Google treats link disavowals and implements linking penalties will help you audit and clean up your backlink profile more efficiently. Webmaster trends analyst John Mueller recently held a Hangouts session clearing up some of the most common misconceptions about the way link disavowals and penalties work. Let’s go over some of the highlights …

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Study: Mobile Gains Power over Desktops in Driving Traffic, Catches Up on Conversions

Mobile has been steadily growing in power as a channel for reaching audiences. However, many still have not developed a mobile-friendly online marketing strategy because of the question of conversions and ROI. A recently released report from SEO platform developer BrightEdge shows that mobile is far ahead when it comes to driving traffic, and that …

Study: Mobile Gains Power over Desktops in Driving Traffic, Catches Up on Conversions Read More »

Online Marketing Statistics that Can Help Improve Your Business

Knowing the state of online marketing is important in helping you keep your methodology updated. We have interesting online marketing statistics from the previous week that can help you look at your own business and analyze where you can improve and boost your SEO strategy. Only 20% of businesses factor in their objectives during data …

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Consumer Awareness vs. Customer Service: Why Social Media Needs Support

You may encounter clients that insist on running no other marketing campaign but social media for their websites. This is because social has become a big buzzword for online businesses – if you’re not into social marketing, you won’t be seen by your customers. What you have to make them realize is why social media …

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Study: Advertising is Killing Consumer Satisfaction Online

A newly released study by satisfaction analytics company ForeSee shows that search engines and social media sites received lower satisfaction rates this year compared to last year. E-business satisfaction has dropped by 3.9% overall, receiving its lowest rate in a decade. The study alludes to the “growth and proliferation of advertising” as the main culprit …

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SEOReseller.com Launches Resource Center

Our team has always been passionate about educating our partners and other marketing specialists about the online marketing industry. Today, we take our passion a step further. I’m very excited to announce the launching of SEOReseller.com’s very own Resource Center. The SEOReseller.com Resource Center is aimed at agency partners, online marketers and SEO professionals looking …

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Top 7 Future-Proof SEO Fundamentals You Should Know

Future-proofing your SEO is becoming more urgent as search engine algorithms become more intelligent. The measures you take today as an online marketer should protect your own and your clients’ websites from future updates. Make sure not to miss these seven elements when creating your optimization strategy. Quality Content What both readers and algorithms want …

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How to Overcome Penguin Updates

Penguin is becoming more unforgiving to violators of Google’s Webmaster Guidelines with every update from Google. As they zero in on more unnatural links, some of the updates they’ve previously released may have affected your campaigns. You’ll need to take steps to overcome previous Penguin updates and prepare your websites for upcoming changes to the …

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How to Streamline Your SEO Campaign Process

Clients, by nature, are usually hoping for either or both of these things: instant actions, and instant results. A streamlined SEO process is very important in ensuring client satisfaction and maximized the use of your resources. Improving your process by getting rid of bottlenecks, removing constraints, and resolving issues makes scaling your SEO business easier. …

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Profile-Based Market Segmentation Approach to SEO

Reaching out to specific niche markets effectively requires targeted marketing efforts. Profile-based market segmentation has helped traditional businesses become successful by directing marketing efforts where they matter most. The same approach can help your search optimization campaigns become more effective at giving your clients the results they want. Selecting Profile Parameters Just as you would …

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Your Starter Kit to Mobile SEO

If you’ve read our Agency Guide to White Label SEO (and if you haven’t, download it from the link and read it now), you’ll have seen us briefly discuss why mobile SEO is one of the solutions you should focus on in the near future. Today I want to expound on this further and give …

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The Road to Becoming a Content Marketer

The demand for content marketers is consistently increasing, which is why it’s important that you become an expert in content marketing if you are an online marketer. Most people make the mistake of thinking being a good writer is the same as being a good content marketer. It’s one of the biggest misconceptions about content …

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Boosting Your Credibility with Google’s Author Rank

Authorship plays an important role in gaining your audience’s trust. It is one of the strongest trust signals you can add to all your published online content. By claiming ownership of websites and other published online content you’ve created, you can get credit and give your rankings a much-needed boost. This is why it’s important …

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How to Group Keywords for Silo Pages

Grouping keywords for silo pages can be tricky because the purpose of making silo pages is to focus on one main keyword. You need to develop a keyword grouping strategy that will not compromise your silo structure by confusing both visitors and search engine algorithms. I want to share tips on creating your strategy and …

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How to Establish an SEO-Centric Culture

Building a successful SEO business requires more than extensive knowledge of search optimization. A campaign only becomes successful when your company works like a well-oiled machine whose parts work together towards fulfilling its main purpose. Think of an SEO-centric culture as your oil, and this oil consists of collaboration and communication between all your departments. …

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Building Mobile-Optimized Websites

Your target audience is quickly shifting towards mobile. A study from Nielsen released just last month showed that last year, 53% of Americans were using smartphones – 53% for shopping, 53% for banking and finance, and 84% for search and navigation. Mobile has brought the U.S. $6.7 billion in revenue, and this figure is expected …

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SEO Performance Should Be Measured by Organic Conversions

Measuring your SEO performance is very difficult today because there is no standard formula for determining success. It’s important to give your clients a measure of success that clearly shows how your progress benefits their business. I always am asked about what metrics to measure and why these are important, and I want to share …

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New Google Algorithm Update

Matt Cutts confirmed the impending release of a Panda update at the recently concluded SMX West. This update is the 25th update since Google rolled out the Panda algorithm, and Cutts said to expect it at the end of last week. You may have noticed a slight movement in rankings towards the end of last …

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The Agency Guide to White Label SEO

We’ve always been dedicated to helping you succeed as online marketers. I’ve been using this blog to share industry tips and news with all of you over the years, and I wanted to take it to the next step. I’m now very excited to announce that we’ve put together our very first educational eBook, The …

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How to Build Links in 2013

The process of building links has changed dramatically over the years as search engines evolved. Algorithms are now more focused on the user experience and not on the mere number of links you can get for any given website. I want to share with you how to build a strong and future-proof link portfolio for …

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The Digital Marketing Guide to Using CRM

Customer relationship management makes business more streamlined and more consumer-oriented by identifying and studying your market, managing tasks and tracking conversion progress. CRM platforms are becoming an important tool and strategy for digital marketing agencies and SEO professionals. I’ve put together this guide that details how you can use and benefit from integrating CRM into …

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How to Outsmart Your Competitors at SEO

How do you cut your way through all the noise and competition and stand out from other SEO companies in the market? Simple: develop better SEO and online marketing strategies. Outsmart your biggest SEO competitor today and make them irrelevant by following these tips. Talk to Your Clients The biggest mistake your competitors make is …

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The Importance of Cross-Channel Marketing to Leverage SEO

Many SEO professionals do not realize the full potential of their multi-channel marketing efforts. They treat their campaigns for each channel separately instead of creating one seamless campaign. Cross-channel marketing helps you maximize the benefits of each channel by using them together; that is, you view different channels as touch points. Today, I want to …

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How Our Custom Branded Reports can Grow Your Company

As your partner, we are committed to giving you the tools you need to grow your company. Our branded reports belong to the most important tools we provide to show your clients their campaign progress. Aside from promoting transparency and helping you build customer confidence, these monthly executive summaries can also help make your business …

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Top 5 Page Level Keyword Usages

Where you place your keywords on specific web pages affects how easily your target market finds you. In today’s blog, I want to share with you the top 5 page level keyword usages. I will give a brief explanation of why it is important to use keywords in this context and how it affects your …

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How to Pitch Using Our SEO Proposal

In today’s blog, I want to continue our educational sessions and focus on your marketing strategy. Your sales pitch is your last chance to convince potential clients that you can give them the marketing strategy they need for their business. I want to discuss how our branded SEO proposals can help improve your pitch and close …

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How to Know if Your Site is Over-Optimized for a Specific Keyword

Google’s algorithmic updates are becoming more adept at zeroing in on spam and putting quality relevant content in the spotlight. The Penguin update earlier this year hit many websites hard, even those that did not intend to offer spam, but were simply over-optimized. Now more than ever, it’s important to know whether you’re over-optimizing your …

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Landing Pages & Buyer Psychology

In today’s blog, I want to talk to you about an important element of your SEO marketing campaign – your landing page. It is no longer enough to create a great-looking, search engine-optimized landing page today, whether you’re working on an inner page of your website or a separate silo page. You need to think …

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Three Top Upselling Strategies in Online Marketing

Knowing how to upsell your online marketing products helps you attract more new leads and build longer relationships with customers. In today’s blog, I want to share strategies you can use to upsell more effectively. Before the Sale: Visibility Matters Upselling is easier when done online because the only limit to your display of products …

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Do Facebook Likes Boost SEO Rankings? | SEO Reseller

Many of your clients have their own social media profiles, and even we offer social media services. As one of the most widely-used social media sites, Facebook has become a very important part of your clients’ marketing strategy. It’s a good platform for building each client’s brand image and network, and an excellent direct communication …

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Topic Modeling

In the previous blogs, I’ve talked about making your content strategy more effective. Today I want to talk about another way you can come up with an effective content marketing strategy – topic modeling. This information retrieval model makes grouping unlabeled documents more accurate, and its basic principles can be used to make content more …

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The Power Of Customer Advocacy In SEO

Recent algorithmic updates by Google have uncovered exciting new SEO opportunities for brands. One of these opportunities is using brand advocacy as leverage to build a better content and link building portfolio to rank higher in SERPs—an important move when executing a local SEO strategy for hotels and restaurants. This relationship is characterized by transparency, …

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SEOReseller.com Featured On Major Publications – Recap

Recently, SEOReseller.com was featured on 3 major SEO industry publication sites. These are articles written by our Director of Marketing, Clayton Wood. Don’t worry if you missed them, you can check them all out here in one easy-to-read digest. 1- SearchEngineJournal.com – Google Updates Results: Small Businesses Suffer In the last few Google updates, there have …

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Setting Up Your Client Dashboard

Today I’m going to walk you through the steps of setting up your client dashboard. Our white label dashboard will help you deliver real-time updates, monthly reports, and proposals. We’ve created a wizard to help you do this on your own. With our new tool, you can offer your clients customer self-service in just three …

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Top 10 SEO Tips for Small Businesses and Marketers

Search engine optimization is necessary for every business that wants to reach a wider audience. Optimizing sites of small businesses could be more difficult, because they will be competing with larger, more established names in their industry. These 10 tips help improve the online visibility of small businesses, increasing conversions and ROI.

Google+ Local: 5 Tips in Optimizing your Listings and/or Pages

By now you’ve already read many blog posts and reactions about the recent integration of Google Places to Google Plus thus making Google+ Local. Here are some tips that you can use for your Local SEO efforts.

Build Good Links

As part of the SEO industry, we all know how important links are. Let’ just put it this way, without the links, your site won’t get a lot of traffic—and this is just one of the responsibilities of an SEO outsource company. You have to remember that good links are the ones that deliver relevant …

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Early Optimization Tips For The New And Bigger Google Sitelinks

As online marketing keeps on evolving, there goes the evolution of search engines too—just like Google. One of the changes that has been made is the sitelinks. 2008 was the year that Google introduced a new feature which are the sitelinks. Today, there’ll be a new change which is to make this feature bigger. This …

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Google Panda is Rolling Internationally

After five updates of Google Panda consistently being rolled out in the United States, the international scene gets a taste of Panda. Just this August 12, Google announced on its blog that they have officially rolled out Google Panda 2.4 to most languages except Japanese, Chinese, and Korean. This is something SEO resellers should prepare …

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4 Local and Seasonal SEO Strategies You Shouldn’t Miss Out

Covering every aspect of SEO is essential for a successful campaign. If you think your company covers everything that your business offers, you may want to ask yourself about the SEO opportunities available during various seasons. While you think about your SEO efforts, don’t forget about the seasonality of your business and how it affects …

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