The internet has made it easier for people to find answers to their questions. According to a 2022 Statista report, about 30 percent of global web traffic originates from online searches. And one of the fastest and most efficient ways to locate information is through search engines. Google, in particular, has become the standard in …
How to Optimize your Content to Appear as a Google Featured Snippet Read More »
With the ever-increasing importance of SEO (Search Engine Optimization) in the online marketing world, it’s essential for any business to be able to track the SEO viability of the content they produce. The most practical and most versatile way to always keep an eye on how well your business excels in the SEO department is …
Almost half of the world’s web traffic comes via mobile searches. If you are working in the digital marketing niche and don’t have a mobile SEO strategy, you are missing most of your potential users. Besides putting in efforts in the digital marketing world, you also have to think smart in terms of how you …
Marketing studies have revealed that the average consumer’s attention span dropped from 12 to 8 seconds. For success in the digital landscape, it is imperative to exploit those gold-fish memory moments to their fullest potential and capture the customer’s interest. The best method to put this into practice is with relevant content. Making your website …
How AI Content Can Help You Scale Your SEO Campaign Read More »
Being at the head of a small business is both exhilarating and stressful. On one hand, you’re hoping to expand, achieve your business goals and get financially compensated for it. On the other hand, you’re entering a huge and highly competitive market, which, for a business with limited scope, means you’ll have to carry the …
Top 7 SEO Pain Points That Small Businesses Experience Read More »
It has been a good few years of content creators, retailers, and companies using SEO techniques to optimize their position and viability in Google searches. But since SEO is a widespread field of tools and approaches, there has been a growing need to get one’s business name on a SERP. For those wondering what SERP …
The time of digital marketers focusing on a specific keyword to achieve good search engine rankings is far gone. Nowadays, stats show that more than 15% of Google’s searches contain previously unused words by users, so context is essential for creating quality content. Google’s search algorithm is constantly creating new, unique ways to provide users …
Even if it’s not your primary goal, every webmaster knows SERP rankings matter. However, getting your site to the first page of Google takes time, effort, and a strategic approach. So, what is content gap analysis and how does it fit into this scenario? Content gap analysis is a content optimization method that looks at …
Content Gap Analysis | Best Tips for Content Gap Analysis Read More »
Duplicate content refers to identical or greatly similar web content found in more than one place – or at multiple different URLs. Both Google and Raven Tools estimate duplicate content to make up a fair amount of the internet – 25-30% and 29% respectively. Thus, there are certain things you’ll need to know about duplicate …
Keyword research is a process of searching for common and high-ranking terms – single keywords or keyphrases – and using them for search engine optimization of your content. Keyword research is highly important for the visibility and acknowledgment of your content. It supports better ranking on the particular search engine and enhances the visibility and …
If you’re all heated up for an online adventure, while keeping your readers engaged and proactive, then an SEO competitor analysis is the next great business move to make! Tackling your competitors comes only after identifying, analyzing, and minimizing the potential advantage they have over you – and this should be your mantra. It is …
How to Do SEO Competitor Analysis – A Step By Step Guide! Read More »
Search optimization is critical in today’s digital society. If you don’t have a solid optimization strategy, then it’s likely that your competitors are outranking you at every turn. There are so many optimization acronyms floating around these days. How do you know which is right for your company? It’s not as complicated as it may …
Comparing SEO vs. SEM: Differences, Benefits, and More Read More »
SEO. It’s not new, but it’s increasing in both popularity and need. But, with so much conflicting information on the internet and with Google constantly updating its ranking factors, it’s no wonder you have questions. SEO is as clear as mud — we get it. The purpose of this post is to provide you with …
SEO FAQ: 50 SEO Questions and Answers All in One Place Read More »
If you’ve been paying attention to the shift in SEO marketing trends, then you’ve probably heard the expression, “content is king.” But what does that mean, exactly? Most companies, and many marketers, still don’t fully understand why content marketing is so effective, and what they should be doing to keep up. We’re going to let …
8 Steps for Developing a Comprehensive SEO Content Marketing Strategy Read More »
You know that in the world of SEO, content reigns supreme. But not just any content. These days your content has to be superbly executed and highly valuable. If you’re new to SEO writing or diving into a website redesign, the pressure to create rank-worthy content is likely daunting. SEO writing does not have to …
How to Effectively Use SEO Writing to Boost Your Search Engine Performance: 13 Tips Read More »
How to Improve SEO Performance: 3 Tips to Quickly Elevate Your Website’s Rankings and Increase Your Domain Authority Searching for simple ways to improve SEO quickly will return a flood of overwhelming search results.
It often starts with the idea of being your own boss. Then that idea breeds another one – achieving success. No matter what brought you on the path of starting an SEO business, it boils down to these two questions: What is an SEO business and are you willing to give it your 100%? The …
Starting an SEO Business: The Ultimate Checklist for Your SEO Company Read More »
What is B2B SEO and How is it Different from B2C SEO? To understand B2B Search Engine Optimization (SEO), you first need to understand SEO in general. SEO is any practice that helps pages on your website show up on Google and other search engines. By showing up on Google, your website can generate more …
11-Step, Easy-To-Implement B2B SEO Strategy in 2021 Read More »
Creating your SEO plan is the easiest way to manage and keep track of your SEO. It’s also important to prepare it beforehand so that you know which SEO activities or SEO services you’ll need to successfully achieve your goals. Whether you’re setting it up at the end of the year or at the start …
How to Prepare an SEO Plan: Roadmap to a Successful Campaign Read More »
There’s more to SEO mastery than developing your skills. It’s also about having the right SEO tools. In today’s digital world, data is currency. Think of yourself as the common handyman – would you go to work without having the right tools? Definitely not. But, with tons of SEO tools out there, you’ll need to pick the …
The Best SEO Tools for Your Agency Toolkit in 2021 Read More »
Ever Googled something and asked how the results came to be? Why is Google showing a particular result from this website and not another? What’s the basis for a website ranking higher than another with the exact same topic? How can you make your website perform the same way? The internet is now an integral …
What is SEO: Your 2021 Guide to Search Engine Optimization Marketing Read More »
Most digital marketers talk to businesses and say, “You need to optimize your website.” But, how can they tell a business needs to have its website optimized? Even before you start selling SEO, it’s important to establish if a potential client has the need for the service. Otherwise, prospects won’t understand the value you’re presenting. …
How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings Read More »
Wikipedia has been around for nearly two decades. The online encyclopedia is a recognized platform for all kinds of information that’s easily accessible and used on a global scale with 300 languages, to boot. In its earlier years—arguably, up until now—it has seen much criticism because of its accessibility that allows it to be editable …
Wikipedia Backlinks: What You Need To Know About Them Read More »
It’s rare to find an SEO specialist who doesn’t know what Google Search Console (GSC) is. As one of the considered treasures in terms of tracking SEO performance, Google Search Console is the first SEO tool any beginner (or even the most experienced digital marketers out there) will explore. At a glance, the tool can …
Google Search Console Data Extract Guide – An SEO’s Tool for Data-Driven Strategies Read More »
The importance of link building has been elevated now more than ever. Whether you’re new to link building or you’ve been practicing the strategy for a long time, you’re here because you understand just how valuable quality links have become and its importance in increasing website rankings. In order for a website to do its …
SEO Link Building Strategies Every Agency Should Follow Read More »
As online marketing shifts toward intent and interest, I always advise agency partners to leverage audience targeting and make great strides with advanced conversion modeling. This is where smart keyword selection comes in. Keyword selection goes beyond knowing what search users usually type in queries; its true value lies in how you build the direction …
There are SEO tools for every metric that tells you how your site performs. Each one claims to make life less difficult, but there are two problems: First, the Internet is saturated with these tools. Each one promises to deliver better than the other; you don’t know which one can really cover your needs until …
*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Over the weekend, Penguin 3.0 rolled out, confirmed according to numerous industry leading publications, and we are seeing proof of this from our rank tracking data collected over the past week. Since we manage tens of thousands of keywords across thousands of domains, we can see almost …
Ranking After Penguin 3.0, Early Results & Trends Read More »
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