Reports

Website Optimization Strategies for Improved User Experience

With rapid digitalization, information flows at the speed of light, and user attention spans are becoming shorter. Studies reveal that the average user spends 54 seconds on a webpage before deciding to engage further or move on. That’s the blink of an eye in the digital realm. This fleeting window of opportunity underscores the critical …

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Understanding Google Bard: A Brief Guide

In recent years, the rise of artificial intelligence (AI) has been truly remarkable. It has established itself as a transformative force across industries, with an estimated revenue of $86.9 billion in 2022 alone. Among the intriguing AI innovations, one remarkable creation shines: Google Bard AI. This innovative marvel not only demonstrates the incredible capabilities of …

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The Importance of Audience Segmentation in Google Ads in 2023

The rise of digitalization is an undeniable trend in today’s economy, with people spending more time online than ever before. A 2021 Pew Research Center report found that 31% of adults in the U.S. admit to spending time online almost constantly. This data presents a significant opportunity for businesses to expand their reach and create …

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How AI Content Can Help You Scale Your SEO Campaign

Marketing studies have revealed that the average consumer’s attention span dropped from 12 to 8 seconds. For success in the digital landscape, it is imperative to exploit those gold-fish memory moments to their fullest potential and capture the customer’s interest.  The best method to put this into practice is with relevant content. Making your website …

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What Does LSI Stand For?

The time of digital marketers focusing on a specific keyword to achieve good search engine rankings is far gone. Nowadays, stats show that more than 15% of Google’s searches contain previously unused words by users, so context is essential for creating quality content. Google’s search algorithm is constantly creating new, unique ways to provide users …

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What is Duplicate Content?

Duplicate content refers to identical or greatly similar web content found in more than one place – or at multiple different URLs.  Both Google and Raven Tools estimate duplicate content to make up a fair amount of the internet – 25-30% and 29% respectively. Thus, there are certain things you’ll need to know about duplicate …

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What is Keyword Research in SEO & How to Do It?

Keyword research is a process of searching for common and high-ranking terms – single keywords or keyphrases – and using them for search engine optimization of your content.  Keyword research is highly important for the visibility and acknowledgment of your content. It supports better ranking on the particular search engine and enhances the visibility and …

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How to Do SEO Competitor Analysis – A Step By Step Guide!

If you’re all heated up for an online adventure, while keeping your readers engaged and proactive, then an SEO competitor analysis is the next great business move to make!  Tackling your competitors comes only after identifying, analyzing, and minimizing the potential advantage they have over you – and this should be your mantra.  It is …

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How Google Prioritizes Content Indexing, Crawling & Ranking – Explained

Did you know that last year, 90% of online searchers used the internet to find a local business? If you have your own business selling products or services, how well do you think your website did when a target customer created a search for your niche? Those who have invested in search engine optimization (SEO) …

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Technical SEO 101

Technical SEO is a beast.  With so many different components, it can be difficult to learn how to correctly and effectively optimize the technical aspects of SEO for your website. If the word “technical SEO” makes you cringe on the inside, this guide is for you.  Let’s break down the importance of technical SEO and …

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Multi-Location SEO Strategies for Businesses With More Than One Location

Businesses with multiple locations encounter unique challenges when trying to boost their ranking.  There is lots of information out there about SEO best practices, but what helps multi-location businesses?  Why does multi-location SEO matter? And where can you start? Here is a list of strategies that you can use to bolster your multi-location SEO campaign …

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Starting A Web Design Business: A Checklist For Your Web Design Agency

Starting a web design business is more relevant now than ever, Covid-19 showed businesses just how much a good online presence can make it or break it for their business. Although the demand for web design services is skyrocketing, it doesn’t mean that the road to success is a breeze. Like any other business, getting …

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Outsourcing Web Design Projects: How to Manage Campaigns Efficiently

Businesses are now finding it necessary to either create an ecommerce website or update their current ones and this is creating a great need for web development services. You must be feeling the effects of this spike in demand, thus, the necessity to outsource web design services. However, are you prepared to manage multiple outsourced …

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SEO Software Guide: How To Find The Right One For Your SEO Business

Choosing the right SEO Software for your business can be a challenging task. Aside from the features that you have to consider before pushing through with a subscription, you also have to make sure that the software is compatible with your business process.  Why do you need SEO software? The challenges for SEO agencies or …

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Top 10 SEO Project Management Tools: Deliver Results Like Clockwork

When it comes to SEO, it’s natural to think first about ranking the website. But, one thing that agencies – especially the ones starting out – often leave out of the equation is managing their SEO projects efficiently.  The outcome? SEO projects started piling up into a hot mess. It’s the type of chaos you …

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How to Be an SEO Consultant: 5 Steps to Solidify Your Success

Businesses have witnessed the power of SEO, and it’s enough to convince them to start hiring more SEO professionals.  In this age where businesses are banking on digital presence, SEO consulting can be a lucrative career. So, here’s the big question: how do you become one?  Like any other profession in the digital marketing industry, …

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What is SEO: Your 2021 Guide to Search Engine Optimization Marketing

Ever Googled something and asked how the results came to be? Why is Google showing a particular result from this website and not another? What’s the basis for a website ranking higher than another with the exact same topic? How can you make your website perform the same way? The internet is now an integral …

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How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings

Most digital marketers talk to businesses and say, “You need to optimize your website.” But, how can they tell a business needs to have its website optimized? Even before you start selling SEO, it’s important to establish if a potential client has the need for the service. Otherwise, prospects won’t understand the value you’re presenting. …

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How Predictable is Your SEO Workflow?

Every digital marketer knows nothing is set in stone when it comes to SEO. To continuously adapt to the needs of search users, Google updates its algorithm and focuses on value more than ever. While this implies the result from doing SEO is something you can’t control, this doesn’t mean your SEO workflow can’t be …

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Google Search Console Data Extract Guide – An SEO’s Tool for Data-Driven Strategies

It’s rare to find an SEO specialist who doesn’t know what Google Search Console (GSC) is. As one of the considered treasures in terms of tracking SEO performance, Google Search Console is the first SEO tool any beginner (or even the most experienced digital marketers out there) will explore. At a glance, the tool can …

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Platform Update: Account Settings Upgrade

We have released an overall upgrade to the Account Settings, making it easier for you to manage employees and clients, configure your white label dashboard, and customize your experience with the SEOReseller platform. New User Management System It’s now easier to quickly and easily manage multiple users under the SEOReseller platform. We created a streamlined …

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Build, Manage & Promote with Your All-in-One Reputation Management Dashboard

Our mission is to help you grow small businesses, worldwide. And one of the biggest challenges for any small business is building their online presence, managing their reputation, and promoting their business on different channels. That’s why we developed the Reputation Management Dashboard […]

How to Sell SEO: An Agency’s Guide to Getting More SEO Sales

As a digital marketing agency or freelancer, you know how important local search is. You know that any business will have a hard time reaching that coveted top rank organically if they don’t claim the top spots in local searches. But your clients don’t […]

Agency Growth Hacks: Building Your SEO Client Base

SEO is one of the major game changers in the digital landscape. Ironically, not all businesses have optimized websites. A 2015 survey shows that only 25% of small businesses in the US use SEO as a marketing tool, and this can mean a lot of missed opportunities for these businesses […]

Future Trends of Social Media Ads: Programmatic, Mobile, Personalized

Marketers have diverted more resources into social media marketing in 2015 than ever before, with particular emphasis on using the social networks as ad platforms. By 2016, almost 90% of marketers in the US with at least 100 employees will use social networks to extend their clients’ reach. Facebook and Twitter will remain the favorite …

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White Label Facebook Paid Advertising

Whether your clients are looking to reach new audiences, expand their current social network, stimulate business page engagement with more post likes, comments, and shares, generate recurring traffic to their websites, gain awareness or retain local customers or target a certain demographic within a location, our new Facebook Paid Ads, one of  SEOReseller’s improved white label …

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Your Dashboard just got BETTER!

As the search landscape continues to change, so does the demand for white label SEO solutions that can adapt. This is why the SEOReseller.com’s SEO dashboard software is getting an upgrade to provide a better overall client experience. On June 7, 2015, we will be upgrading the dashboard that SEO agencies and their clients love. …

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How Dynamic Structured Snippets are Changing the Way AdWords Work

Last March 6, Google introduced the Dynamic Structured Snippets as an AdWords extension. This new feature provides automated displays of industry-specific, structured information about products and services. As Google explained, this extension serves to fuel user experience and provide customers a clear idea of what to expect before clicking on an ad. It has been …

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Take Your SEO Startup to the Next Level with Our Free Templates and White Papers

“Can I start my own SEO company even without formal training or experience?” This is a question we’re often asked, and our answer is always yes. The key is knowing the essential work that needs to be done, having the right tools, and knowing the right people. You’ve probably read other stuff online telling you …

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A Complete Guide to the SEO Platform

Over the past 6 years I’ve worked with a lot of SEO tools and platforms. Some hit certain aspects of reporting dead on, some lack in API integration, consistency or UX. Since our client base are agencies that need to prove ROI and show clients real results, our platform is designed with that as the …

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3 Key Clauses Every SEO Contract Needs

SEO companies and their clients use contracts, too. But not everyone gets this agreement right. To ensure your SEO contract covers all important bases, your legal agreement should contain the following clauses: Definition of Deliverables This part of the contract specifies what the client can expect from the provider. The SEO company lists the deliverables …

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Google Launches Payday 2.0 Algorithm, Spammy Queries to Be Eliminated

Google is on a roll. Around the same time Panda 4.0 was rolled out, the search engine giant also launched the new Payday 2.0 algorithm. Shortly after Cutts announced the new Panda update, he posted a second tweet about the rollout of the new ranking update that will target spammy queries. This past weekend we …

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Google Launches Roll-Up Reporting in Analytics Premium

Google has launched a new feature in Analytics Premium that will make tracking multiple campaigns easier for you. Yesterday, the search giant announced the launch of Roll-Up Reporting, a premium Analytics feature that lets you track the overall performance of all your online properties. “Google Analytics already helps you gather deep insights into one website …

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Old Yahoo Local Reviews Getting Replaced with Yelp Reviews

Online reviews have a huge effect on how potential customers view your business. Whether good or bad, they give anyone researching about your business a good idea what to expect from your products and services. Earning an online review, especially a positive one, can be difficult no matter how great your products and services are, …

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Paid Search Gets Hit By Keyword “Not Provided”

Online marketers beware: “Not Provided” is about to hit once more. This time, Google is making changes that will bring the dreaded “not provided” keyword to paid search. Singhal: “Users want their searches secure” Amit Singhal, Google’s Head of Search, revealed Google’s plans to implement changes that will result to more “not provided” results in …

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5 Metrics to Discuss During Your Client’s Digital Marketing Meetings [VIDEO]

Keeping your clients updated when it comes to their campaigns’ progress is an important aspect of providing SEO and digital marketing services. Sometimes it’s enough to send monthly reports through the dashboard, but taking a more hands-on approach and scheduling a monthly meeting to discuss these reports can provide a lot of other benefits. During …

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Google Announces New Analytics Academy Course for March 2014

Google has recently announced its latest Google Analytics Academy course for 2014. The course, titled “Google Analytics Platform Principles”, will “dive deeper into the details of how the platform collects, transforms and organizes the data you see in Analytics.” “Understanding how these processes work is the first step to refining your implementation and uncovering more …

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Google Rolls Out Flexible Conversion Counting on AdWords

Google announced today the launch of a new feature in AdWords that will help you better understand the value of each click you receive that leads to a conversion. Flexible conversion counting lets you choose between counting all conversions and unique conversions, and allows you to modify the settings for conversion clicks to get more …

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Bing Offers Secure Search Option with New HTTPS Site

In November 2013, Microsoft began looking into improving search security for Bing users following the National Security Agency (NSA) spy controversy. Now they have taken their security efforts to a new level by launching a separate SSL search site: https://www.bing.com/. When you use the HTTPS version of Bing to search, your search query data will …

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Google Webmaster Tools Offers More Detailed Search Query Data

Google announced through the official Webmaster Central blog that they have updated Webmaster Tools to offer more detailed search queries. The two updates, which were both announced yesterday, aim to “make metrics for your site more actionable” and to make search queries “more cohesive for those who manage a mobile site on a separate URL …

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Microsoft Looks Into Encrypted Search on Bing

Google’s move towards encrypted search last September has left the online world reeling and searching for alternative sources of keyword information. It looks like online marketers are about to lose more keyword data from yet another source. A recently published report claims that Microsoft is looking into encrypted traffic and search on Bing. This follows …

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“Top Links Built” Now Included in Our Monthly Executive Summaries

I’m very excited to share the latest improvement we’re adding to your monthly executive summaries. In line with our dedication to making our process more transparent, we’re adding a new section called the “Top Links Built” to the monthly reports you receive through your agency dashboard. This new section lists down the top 10 links …

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SEOReseller.com Launches SEO Product Developments

I’ve got exciting news for our partners – we’re officially rolling out our updated SEO suites today. We’re continuously improving on the services we offer to ensure your campaigns remain on top. Our updated Organic and Competitive SEO suites are designed to give our partners more quality content, more diverse links, and more aggressive campaign reporting …

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Google Penguin 2.1 Update Announced, Went Live Late Friday

Big news for all our agency partners: Late last Friday, Google rolled out the latest Penguin algorithm update. Matt Cutts announced through Twitter that they were releasing Penguin 2.1. According to Cutts, this update will affect “~1% of searches to a noticeable degree.” Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. …

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What Should Marketers Do with Google’s Movement towards Secure Search?

Just three days ago, Google did what the online industry is now calling the “keyword apocalypse” – they have begun switching all searches to https and increased the appearance of the keyword (not provided) in Google Analytics. Some marketers report that it has gone up all the way to 95%, and tracking website NotProvidedCount.com estimates …

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Google Analytics’ Keyword Planner Now Live, Replaces Keyword Tool

Google warned last June that their Keyword Tool was about to be phased out very soon. Google has finally pushed through with the plan and replaced Keyword Tool with the improved Keyword Planner. You’ll see an introduction to the Keyword Planner when you visit the Google AdWords Keyword Tool page. More Keyword Statistics Available The …

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How to Establish an SEO-Centric Culture

Building a successful SEO business requires more than extensive knowledge of search optimization. A campaign only becomes successful when your company works like a well-oiled machine whose parts work together towards fulfilling its main purpose. Think of an SEO-centric culture as your oil, and this oil consists of collaboration and communication between all your departments. …

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The Digital Marketing Guide to Using CRM

Customer relationship management makes business more streamlined and more consumer-oriented by identifying and studying your market, managing tasks and tracking conversion progress. CRM platforms are becoming an important tool and strategy for digital marketing agencies and SEO professionals. I’ve put together this guide that details how you can use and benefit from integrating CRM into …

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How to Outsmart Your Competitors at SEO

How do you cut your way through all the noise and competition and stand out from other SEO companies in the market? Simple: develop better SEO and online marketing strategies. Outsmart your biggest SEO competitor today and make them irrelevant by following these tips. Talk to Your Clients The biggest mistake your competitors make is …

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SEOReseller.com Launches Affiliate Program

All partners looking for additional profit stream will be delighted with my news today. We’ve officially launched SEOReseller.com’s affiliate program. Through this program, you can make additional income out of your SEO network, or turn it into a completely different business altogether. The program is now open to all members of SEOReseller.com. A Steady Profit …

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How Our Custom Branded Reports can Grow Your Company

As your partner, we are committed to giving you the tools you need to grow your company. Our branded reports belong to the most important tools we provide to show your clients their campaign progress. Aside from promoting transparency and helping you build customer confidence, these monthly executive summaries can also help make your business …

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SEOReseller.com Upgrades Reporting & Continues to Offer Rank Tracking

One of the most important metrics to track is your clients’ rankings. Towards the end of last year, SEO tool providers Raven and Ahrefs shook the SEO industry when they announced that they were going to discontinue their rank-tracking feature. As we are committed to improving reporting tool with new features and functionality every month (we’re …

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Mega-List of Features in Our White Label Dashboard (That You Won’t Find Anywhere Else)

Improving our technology is one of the ways we serve you better. With state-of-the-art SEO tools, you’ll be able to monitor and execute your campaigns better, and provide unmatched customer service to your clients. What I want to discuss today is value – the true value of your white label dashboard. I’m going to walk …

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Understanding Our Monthly Reports

In this blog, I want to walk you through our monthly executive summaries. These are the written white label reports you receive every month, detailing the progress of your campaign. We’ve made our monthly executive summaries informative and easy for end clients to understand, but this entry serves as your guide to understanding it more …

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Setting Up Your Client Dashboard

Today I’m going to walk you through the steps of setting up your client dashboard. Our white label dashboard will help you deliver real-time updates, monthly reports, and proposals. We’ve created a wizard to help you do this on your own. With our new tool, you can offer your clients customer self-service in just three …

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Top 5 Google Algorithm Patents And How They Affect SEO

Patents provide exclusive rights to your inventions from the date of filing of the patent application, and are filed through USPTO. Gov – SEO related patents provide insights into search engines’ algorithms. The exact number of patents is not displayed online, but different reports have shown that Google owns hundreds of thousands, presumably, patents with …

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Introducing SEOReseller.com’s White Label Client Dashboard

We’re constantly working to improve and streamline our online marketing solutions. I’m very happy to share the launch of our newest offering, the white label client dashboard. Our new platform lets your clients check their SEO performance, request and receive proposals and reports with just a few click.

Privacy, Anyone?

Most companies would use SEO to gain more customers. There are a lot of things to consider in doing this, and knowing who your users are is a big factor. However, Google made a huge change on this last week. Companies who offer SEO are greatly affected by this change and here’s why: Google is currently …

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