Online Marketing

How to Optimize your Content to Appear as a Google Featured Snippet

The internet has made it easier for people to find answers to their questions. According to a 2022 Statista report, about 30 percent of global web traffic originates from online searches. And one of the fastest and most efficient ways to locate information is through search engines. Google, in particular, has become the standard in …

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KEX+ Recap: The 4 (+1) Pillars of Search Engine Optimization

On November 17, SEOReseller launched a new addition to the KEX+ webinar, where we have in-depth discussions of industry-related topics and provide professional advice to help your websites rank. In the last episode, Bernard San Juan III and Jeriel Martinez talked about the pillars of search engine optimization: Technical On-Page Content Off-Page Localization You’ll find …

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The Two Main Sides of SEO: On-Page and Off-Page

60% of marketers claim SEO provides them with their highest-quality leads. When you hear “SEO,” you likely think of metadata optimization, keywords, and organizing pages, all things that have to do with your website. However, a successful campaign will also incorporate strategies to optimize for ranking factors outside your website. Learn about the two main …

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SEO Ranking Factors: An Overview

Search engine optimization (SEO) should be the cornerstone of any online marketing strategy, as 68% of all online experiences start with a search engine. This means your clients are invisible to a vast pool of potential customers if their websites aren’t optimized, no matter how good their other digital assets are. However, you can’t just …

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How AI Content Can Help You Scale Your SEO Campaign

Marketing studies have revealed that the average consumer’s attention span dropped from 12 to 8 seconds. For success in the digital landscape, it is imperative to exploit those gold-fish memory moments to their fullest potential and capture the customer’s interest.  The best method to put this into practice is with relevant content. Making your website …

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Google Maps SEO – What is It and How Does it Rank Your Businesses Higher?

The rise of the internet has brought upon an enormous shift in the way people search for businesses. Since its launch in 2005, Google Maps has become an essential tool in online marketing. In the cutthroat industry of online marketing, one absolutely needs to make sure that their business stands out and that Google recommends …

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What Is Organic SEO and Why Is it So Important for Your Business?

What Is Organic SEO and Why Is it So Important for Your Business? Organic SEO (and the term “SEO” in general) can get thrown around in the marketing and advertising world a lot.You know it’s important, but you’re not quite sure why.

5 Ways to Make Sure You are Choosing the Best Digital Marketing Agency

All modern businesses have one common goal  — to become an internet sensation. With a significant rise in the cost of advertising in print and electronic media over the last couple of years, many small businesses have opted to go for digital marketing, which is more cost-effective.  The increased popularity of social media has also …

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Boost Your Marketing Strategy by Spicing Up Your Original Content

At some point, everyone started thinking outside the box. Now that we’re all there, out in the open, it seems that all original content has been made. Where’s that promised creative space we would find when coloring outside the lines? There is content that goes viral and commercials that leave you sobbing on your couch. …

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25 Best WordPress Themes for SEO Agencies in 2020

One of the important digital assets of every SEO business is a responsive, visually-captivating website. Without your website, your SEO business lacks the identity to stand out from the rest.  Building your agency website becomes less complicated if you have the best SEO agency WordPress theme. You need one that displays your SEO agency’s branding …

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How WordPress Managed Hosting Helps SEO

SEO is a powerful online marketing strategy. This aims to enhance your website’s overall ranking on search engines. Since the common SEO practices relate significantly to website elements such as Metadata, title tags, and header tags, one question that may be asked by those studying WordPress 1o1 is: “What does WordPress Managed Hosting have to do with …

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How to Run an SEO Company

Managing an SEO company can be challenging, especially if you have limited to no prior experience in SEO and the online marketing industry. Start-up marketing agencies, in particular, will find it difficult to break into the industry if you do not know which parts of your business to focus on. What I want to do today …

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Digital Marketing Strategies When You’re Not Ranking: A Guide for New B2B Digital Marketing Agencies

As a digital marketing agency, you understand the various digital channels for marketing online provide the best way to expand your audience and reach new clients. Indeed, your very existence requires that you be able to sell this idea in the form of services to local businesses. But an effective digital marketing strategy often requires …

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How Offering Multiple Services Benefits Your Digital Business

Digital agencies that specialize in one or two services often fall into a kind of tunnel-vision, becoming too fixated on their services that they forget what their clients fundamentally need from them: To establish an online presence for their brand that can realize their marketing and business objectives. And their clients are slowly realizing that …

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Upselling and Cross-selling Your SEO Services to Maximize Profits

Upselling and cross selling are quite the buzzwords in the world of retail, whether it be over the Internet or in actual store locations. These are the strategies used to maximize profit while ensuring that customers make the most of their purchase through complementary offerings. These selling techniques, however, are not exclusive to retail or …

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Uncover High Value Keywords With These Secrets

As online marketing shifts toward intent and interest, I always advise agency partners to leverage audience targeting and make great strides with advanced conversion modeling. This is where smart keyword selection comes in. Keyword selection goes beyond knowing what search users usually type in queries; its true value lies in how you build the direction …

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4 Ways to Set Up & Maximize Your WordPress Website

WordPress has gone from being a simple blogging system to a full digital platform for online marketing. It’s user-friendly, easy to use, and most importantly, free. That’s why many SEO agencies use this as their platform of choice when building their own website. The availability of SEO agency WordPress themes simply made it easier for agencies or …

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What User Experience Really Is

Today, we are going to talk about one of the most overlooked areas in online marketing—the user experience, or the UX as many prefer to call it. This may be a buzzword, but only a few marketers understand what it really is. Regardless of the nature of your client’s business website, it’s your job to ensure that it …

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Amazon Takes Aim at Google AdWords with New Sponsored Links

The key to delivering relevant online ads is data: target demographics, psychographics, traffic monitoring and trends, personal data, and more. Google has data about what we search for, Facebook has information on what we like and share, and YouTube has facts and figures on what we like to watch. Amazon, however, may have the best …

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4 Easy Ways to Boost Client-Provider Relationship and ROI

One of the top concerns for businesses everywhere is building and maintaining a strong relationship with clients. This is particularly true for agencies in the SEO and digital marketing industry, where success or failure lies on how good a company can relate to clients and its target audience. The start of any good client-provider relationship …

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Google Set to Release New AdWords Policies in September

Google has been notorious for many algorithm updates and alterations, which usually upsets online marketers. Recently, the search engine giant has announced another set of updates. But this time, it’s not about algorithms and code-related systems. They are set to release new AdWords policies in September. This may mean a lot of adjustments on the …

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Google Rolls Out Panda 4.0, Cutts Makes Announcement

Google stopped announcing Panda algorithm updates early last year, when they included these updates in their rolling algorithm updates. Cutts broke this silence about Panda updates, however, last May 20th when he announced the rollout of Panda 4.0. Google is rolling out our Panda 4.0 update starting today. — Matt Cutts (@mattcutts) May 20, 2014 …

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Report: Search Reclaims Spot as the Top Referrer for Major Publishers

Search and social have been competing as the top referral source online. The two are especially important for online publishers, whose content is discovered mainly through both channels. A recently released report from content analytics tool provider Parse.ly reveals that search reclaimed its spot as the top referral source for major publishers. Close Fight Between …

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Google and AOL Make New Data Attribution Acquisitions

Online marketing today is all about the data, and companies that deliver the most accurate, most comprehensive data are the ones that win clients over. Google and AOL have recently made new acquisitions that will make their existing data businesses more powerful, expanding their capabilities in the near future. Let’s have a look at these …

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Social Sharing: Twitter Shares Increase, Email Shares Fall

Twitter opened strong this year, as it had the most social shares according to social data platform ShareThis’s Q1 2014 report. Email, on the other hand, was on the other end of the spectrum, with shares falling significantly. Twitter had the highest percentage of share growth, seeing a 43% increase in its shares since the …

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Protecting Your Ecommerce Clients from Heartbleed

The Heartbleed bug has been sending netizens panicking for several days now, wondering if their personal information has been compromised during one of their many activities online. You will have noticed your email brimming with status updates from websites you are subscribed to, informing you of either of these things: That they are using OpenSSL, …

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Google Analytics & AdWords Announces Bulk Linking Feature

Good news for our partners managing multiple AdWords accounts: you can now link these accounts together using Google AdWords and Analytics’ bulk linking feature. The new feature allows you to choose which accounts to link at a property level, making multiple AdWords campaign management easier. The AdWords Linking Process Google Analytics allows you to track …

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Microsoft Announces “Cortana,” Your New Virtual Assistant

Siri and Google Now have company. After months of speculation and rumors, Microsoft has announced their own virtual assistant, Cortana. The new virtual assistant will be released as part of Microsoft’s new Windows 8.1 software. Part-Siri, Part-Google Now This new virtual assistant is said to be part-Siri, Part-Google Now in that it features the capabilities …

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Facebook Buys Oculus VR for US$2 Billion

Google Glass has some company, and it promises to have more interactive features. Facebook announced on Tuesday that they are buying Oculus VR, the company responsible for developing the Oculus Rift virtual reality gaming headset. This new acquisition, worth US $2 billion in cash and stocks, is Facebook’s next move towards their mission “to make …

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Google Rolls Out Flexible Conversion Counting on AdWords

Google announced today the launch of a new feature in AdWords that will help you better understand the value of each click you receive that leads to a conversion. Flexible conversion counting lets you choose between counting all conversions and unique conversions, and allows you to modify the settings for conversion clicks to get more …

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Are You Doing Your SEO Right? Your Traffic Should Speak for Itself [Case Study]

If there’s one thing my experience in the online marketing industry has taught me, it’s this: SEO is still the king of the hill in terms of getting qualified leads online. Over the years we’ve been asked by our clients the same questions repeatedly about how they can improve their rankings, traffic and conversions, and …

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Why Isn’t Your Campaign Going Viral?

You will often hear from your clients that they want you to make their online marketing campaigns viral. As online marketers, this should be one of your goals in order to achieve your client’s end goal. Unfortunately, this doesn’t always happen, and the truth is it can be challenging. I want to walk you through …

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Optimizing Your Email Marketing for Mobile

Optimizing all the elements of your online marketing campaign for mobile prepares your campaign for smooth multi-platform integration. As more of your target clients focus on integrated marketing efforts, it’s important to ensure you’re reaching audiences across different devices. Email is one of the easiest to optimize for mobile, and it also happens to be …

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Facebook Buys Branch, Starts Development in New York

Last December, Facebook announced that they would be working towards serving their users more targeted content with better quality and relevance. Yesterday, the news broke of Facebook’s two latest acquisitions: Branch, a New York-based company, and its sister startup company, Potluck. This latest purchase is a big step towards improving the quality of their news …

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4 Things to Keep in Mind When Refreshing Your Content Strategy

Content marketing is far from dead – in fact, it’s going to be one of the most important aspects of your digital campaigns this year. I want to help you start this year with a fresher, more effective approach to content by talking about some important tips and facts about content marketing. Content Marketing is …

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Google Webmaster Tools Offers More Detailed Search Query Data

Google announced through the official Webmaster Central blog that they have updated Webmaster Tools to offer more detailed search queries. The two updates, which were both announced yesterday, aim to “make metrics for your site more actionable” and to make search queries “more cohesive for those who manage a mobile site on a separate URL …

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Mobile Trends to Watch Out for in 2014

With more than 1 billion smartphones shipped worldwide by the end of 2013, it’s not surprising that digital marketing in 2014 will require a sound mobile strategy to succeed. Today I want to talk about the key mobile trends to watch out for this year. The “Mobile-First” Strategy Mobile marketing has become so important that …

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Shopping Cart “Abandoners”: Why You Need a Cross-Platform Ecommerce Strategy

You may have noticed over the holidays that the number of shopping cart abandoners in your ecommerce website has increased. This does not automatically mean that your visitors have abandoned their selections and orders – there may have been technical difficulties, comparisons, and indecision on the part of your audience. Another possible reason is something …

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Study: Site Search Data Not Used by 57% of Ecommerce Brands

On-site search data provides you with great insights on the activity of your audience, allowing you to tailor your marketing campaign according to their behavior and interests. Site search is especially useful for ecommerce brands that want to know what their consumers want. However, a recently released study shows that majority of these brands do …

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“Top Links Built” Now Included in Our Monthly Executive Summaries

I’m very excited to share the latest improvement we’re adding to your monthly executive summaries. In line with our dedication to making our process more transparent, we’re adding a new section called the “Top Links Built” to the monthly reports you receive through your agency dashboard. This new section lists down the top 10 links …

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SEOReseller.com Launches SEO Product Developments

I’ve got exciting news for our partners – we’re officially rolling out our updated SEO suites today. We’re continuously improving on the services we offer to ensure your campaigns remain on top. Our updated Organic and Competitive SEO suites are designed to give our partners more quality content, more diverse links, and more aggressive campaign reporting …

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What Should Marketers Do with Google’s Movement towards Secure Search?

Just three days ago, Google did what the online industry is now calling the “keyword apocalypse” – they have begun switching all searches to https and increased the appearance of the keyword (not provided) in Google Analytics. Some marketers report that it has gone up all the way to 95%, and tracking website NotProvidedCount.com estimates …

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Dispelling Conversion Rate Optimization Myths

One of the goals of conversion rate optimization as part of your website optimization services is to fulfill different online marketing goals and increase visitor conversions. Done right, conversion rate optimization (CRO) will help your online marketing efforts become more effective at getting your target audience to complete the goals of your clients. However, the …

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Facebook’s Updated Promotion Policies: What Does It Mean for You?

Facebook recently updated their policies for running promotions on their site. These changes, announced on the Facebook for Business news page, are meant to “make it easier for businesses of all sizes to create and administer promotions on Facebook.” It’s important for you to look at these changes because promotions are a great way of …

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Matt Cutts: Tell Us More about Small Websites That Should Be Ranking

Some very interesting news for you: Google is collecting more data about websites in a more old-fashioned way. Yesterday, Matt Cutts’ tweet sent the entire online industry abuzz. He posted a Google Docs link to a survey asking what small site you think should be ranking better on Google. See Cutts’ tweet below: If there’s …

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Study: Mobile Gains Power over Desktops in Driving Traffic, Catches Up on Conversions

Mobile has been steadily growing in power as a channel for reaching audiences. However, many still have not developed a mobile-friendly online marketing strategy because of the question of conversions and ROI. A recently released report from SEO platform developer BrightEdge shows that mobile is far ahead when it comes to driving traffic, and that …

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Online Marketing Statistics that Can Help Improve Your Business

Knowing the state of online marketing is important in helping you keep your methodology updated. We have interesting online marketing statistics from the previous week that can help you look at your own business and analyze where you can improve and boost your SEO strategy. Only 20% of businesses factor in their objectives during data …

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Consumer Awareness vs. Customer Service: Why Social Media Needs Support

You may encounter clients that insist on running no other marketing campaign but social media for their websites. This is because social has become a big buzzword for online businesses – if you’re not into social marketing, you won’t be seen by your customers. What you have to make them realize is why social media …

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SEOReseller.com Launches Resource Center

Our team has always been passionate about educating our partners and other marketing specialists about the online marketing industry. Today, we take our passion a step further. I’m very excited to announce the launching of SEOReseller.com’s very own Resource Center. The SEOReseller.com Resource Center is aimed at agency partners, online marketers and SEO professionals looking …

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Profile-Based Market Segmentation Approach to SEO

Reaching out to specific niche markets effectively requires targeted marketing efforts. Profile-based market segmentation has helped traditional businesses become successful by directing marketing efforts where they matter most. The same approach can help your search optimization campaigns become more effective at giving your clients the results they want. Selecting Profile Parameters Just as you would …

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The Road to Becoming a Content Marketer

The demand for content marketers is consistently increasing, which is why it’s important that you become an expert in content marketing if you are an online marketer. Most people make the mistake of thinking being a good writer is the same as being a good content marketer. It’s one of the biggest misconceptions about content …

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Google Glass: What It Means for SEO

Unlike computers and smartphones, Google Glass gives direct answers from collated information instead of giving choices in a list form. In this sense, you can consider Glass as an answer engine instead of a search engine in the strictest sense of the word, a virtual personal assistant similar to Apple’s Siri. You will need a …

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The Future of Content Marketing: Trends to Watch in the Next Decade

Content marketing is only beginning to grow as search engines keep refining the way they rank websites. It will flourish as an integral part of online marketing as search algorithms reflect human behavior more closely. It’s important for you to anticipate the trends that are coming to ensure your online marketing methodology stays ahead of …

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How to Design Emails to Reach the Inbox

Sending out email newsletters is one of the easiest ways to reach your target audience. Email correspondence brings you one primary challenge though: ensuring that your message reaches your target audience’s inbox. I want to share some practices that will help ensure your emails will reach their intended recipients, and not the dreaded spam folder. …

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How to Establish an SEO-Centric Culture

Building a successful SEO business requires more than extensive knowledge of search optimization. A campaign only becomes successful when your company works like a well-oiled machine whose parts work together towards fulfilling its main purpose. Think of an SEO-centric culture as your oil, and this oil consists of collaboration and communication between all your departments. …

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SEO Performance Should Be Measured by Organic Conversions

Measuring your SEO performance is very difficult today because there is no standard formula for determining success. It’s important to give your clients a measure of success that clearly shows how your progress benefits their business. I always am asked about what metrics to measure and why these are important, and I want to share …

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The Agency Guide to White Label SEO

We’ve always been dedicated to helping you succeed as online marketers. I’ve been using this blog to share industry tips and news with all of you over the years, and I wanted to take it to the next step. I’m now very excited to announce that we’ve put together our very first educational eBook, The …

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The Digital Marketing Guide to Using CRM

Customer relationship management makes business more streamlined and more consumer-oriented by identifying and studying your market, managing tasks and tracking conversion progress. CRM platforms are becoming an important tool and strategy for digital marketing agencies and SEO professionals. I’ve put together this guide that details how you can use and benefit from integrating CRM into …

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How to Outsmart Your Competitors at SEO

How do you cut your way through all the noise and competition and stand out from other SEO companies in the market? Simple: develop better SEO and online marketing strategies. Outsmart your biggest SEO competitor today and make them irrelevant by following these tips. Talk to Your Clients The biggest mistake your competitors make is …

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What Type of White Label SEO Solution is Best Fit for My Agency

Choosing the right products for your agency can be difficult, especially if you’re a start-up agency. I already shared with you how to determine if you need white label SEO solutions. Today, I want to help you discover what type of white label SEO solutions suit your agency. Search Engine Optimization Why You Need It: Millions …

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Three Top Upselling Strategies in Online Marketing

Knowing how to upsell your online marketing products helps you attract more new leads and build longer relationships with customers. In today’s blog, I want to share strategies you can use to upsell more effectively. Before the Sale: Visibility Matters Upselling is easier when done online because the only limit to your display of products …

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Introducing SEOReseller.com’s White Label Client Dashboard

We’re constantly working to improve and streamline our online marketing solutions. I’m very happy to share the launch of our newest offering, the white label client dashboard. Our new platform lets your clients check their SEO performance, request and receive proposals and reports with just a few click.

How Important Are Anchor Texts?

Are you allocating enough time in reviewing your web pages to see if content has anchor texts in it? See, as a white label SEO provider, we look into these aspects. No matter how small these may seem, we still analyze these because it highly contributes to gaining high ranks in search engine results pages …

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Grab White Label SEO Opportunity

Many businesses are now relying on SEO for them to gain maximum visibility online. They need to gain a good position on search engine result pages for their customers and prospective customers to find them easily. Most of these businesses rely on SEO agencies to help them achieve desired results. There are also white label …

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10 Questions To Ask Your SEO Vendor

Research indicates that businesses rely on working with vendors more each year to develop and succeed in marketing their client’s brands online.  With the increased demand for search marketing, social and reputation management, vendors who can integrate traditional and digital communication strategies to deliver more online exposure for small businesses and big brands are in …

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Latest Panda Update

As an SEO reseller company, we should also know what the current algorithm updates are. In line with this, Google recently announced that they are going to have an updated change in their Panda system. Every SEO company should know about this update to help them give their SEO websites a boost. Panda 3.3 According …

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SEO Reseller Skills

As an SEO Reseller company, we know what kind of skills are needed to help in the success of your online marketing campaigns. We know that most businesses today are looking for SEO outsource companies that can help them attain maximum visibility on search engines. However, as most of you are searching for the best …

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Understand SEO Outsource

Most of us in the industry understand what SEO is – how it can help boost growth in your business. Most of these companies are results-oriented, and what they really want to see are fast results in driving customers to their business. However, is this really how it works in SEO? Businesses will choose outsourcing SEO because …

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White Label SEO Tactics

We know that most companies are already using SEO as a tool for business success. Most of them outsource SEO from SEO resellers. However, not all are using white label tactics. Yes, most SEO outsourcing companies are inclined to give in to black hat tactics, because it yields fast results. However, these tactics are still …

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A Multi-Admin Brand Page

Today, it’s easier for companies to reach out to their audience with the use of new media. As long as you’re visible online, users will know more about your brand. As an company, we know that clients benefit more with a diversified portfolio of services. Many late adopters are just beginning to embrace social media …

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Link Building Opportunity with Email Marketing | SEO Reseller

Many companies are now looking for more ways to increase their online visibility. Most of them choose to outsource SEO to have the best online marketing results. So, what is a great addition to your SEO strategies? The answer is Email Marketing. It isn’t usual to think that email marketing can help you build links. …

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Results Of The Freshness Algorithm

Companies who outsource SEO may not be aware of the current trends, though most SEO outsourcing companies should know this by heart. Recently, Google had an algorithm change – a modification of the previous Caffeine algorithm which affected 35% of the searches. While in the previous Panda update, 12% of the searches were only affected. …

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Get Me On The Search Engine

As an SEO Outsource company, we find ways to make your business visible online. On the other hand, Google – the leading search engine – ensures that their users are getting the right information about their queries, which is why the best online marketing team-up is PR and SEO. Last week, Google announced that with …

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Latest Landing Page Quality Score

“Any change, even a change for the better, is always accompanied by drawbacks and discomforts.” – Arnold Bennett Change is vital everything we do. For SEO, we cannot afford to run away because of new updates. Today, the leading search engine came up with new updates regarding quality scores (QS) for a site’s landing page. …

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Goodbye, Google?

Google has been making updates to their algorithm – as usual. Last week, they implemented another update on the referrers. Businesses who outsource SEO aren’t supposed to worry about this, though it’s also best that they know about this. With all the updates that Google is doing, everyone is threatened because of one question: “is …

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Google Panda 2.5 Update Feedback | SEO Reseller

Last Wednesday, Google rolled out another Panda 2.5 update. Most companies are aware of the updates, and yes, SEO specialists began to realize that the updates have been made when their site’s traffic dropped dramatically. And of course, it was confirmed by Google and Google’s Matt Cutts. SiteMetrics and SEO Visibility To know the exact data, …

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Early Optimization Tips For The New And Bigger Google Sitelinks

As online marketing keeps on evolving, there goes the evolution of search engines too—just like Google. One of the changes that has been made is the sitelinks. 2008 was the year that Google introduced a new feature which are the sitelinks. Today, there’ll be a new change which is to make this feature bigger. This …

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Google Places Bug: Are You on “Pending” Status?

Lately, Google has been receiving a lot of complaints and questions on threads at Google Places and Maps forums when business owners and local SEO reseller companies started noticing that their Places listings have suddenly changed its status from “Active” status to “Pending.” The issue has been confirmed that a bug is responsible for the …

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4 Uses of the Hashtag on Twitter for SEO Resellers

Twitter is a social media platform often included in online marketing campaigns of SEO resellers. This is a platform that acts as the world’s chat room, allowing anyone with a Twitter account to join in on a discussion or a conversation.