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Local SEO

Everything about Local SEO and how to rank small businesses in Google and Google My Business

KEX+ Recap: The 4 (+1) Pillars of Search Engine Optimization

November 24, 2022 / 4 minutes of reading

On November 17, SEOReseller launched a new addition to the KEX+ webinar, where we have in-depth discussions of industry-related topics and provide professional advice to help your websites rank. In the last episode, Bernard San Juan III and Jeriel Martinez talked about the pillars of search engine optimization: Technical On-Page Content Off-Page Localization You’ll find …

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The Two Main Sides of SEO: On-Page and Off-Page

November 16, 2022 / 4 minutes of reading

60% of marketers claim SEO provides them with their highest-quality leads. When you hear “SEO,” you likely think of metadata optimization, keywords, and organizing pages, all things that have to do with your website. However, a successful campaign will also incorporate strategies to optimize for ranking factors outside your website. Learn about the two main …

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SEO Ranking Factors: An Overview

November 11, 2022 / 3 minutes of reading

Search engine optimization (SEO) should be the cornerstone of any online marketing strategy, as 68% of all online experiences start with a search engine. This means your clients are invisible to a vast pool of potential customers if their websites aren’t optimized, no matter how good their other digital assets are. However, you can’t just …

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The Missing Ingredient in Your SEO Strategy: Local

September 28, 2022 / 4 minutes of reading

Suppose you’re providing SEO to a department store or coffee shop. How will you give them value when they’re competing for keyword rankings against big names like Walmart or Starbucks? The answer is a local strategy. Forty-six percent of all Google searches are for local information. This means a business website can rank high for …

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Google Maps SEO – What is It and How Does it Rank Your Businesses Higher?

April 22, 2022 / 9 minutes of reading

The rise of the internet has brought upon an enormous shift in the way people search for businesses. Since its launch in 2005, Google Maps has become an essential tool in online marketing. In the cutthroat industry of online marketing, one absolutely needs to make sure that their business stands out and that Google recommends …

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How to Do SEO Competitor Analysis – A Step By Step Guide!

April 26, 2022 / 12 minutes of reading

If you’re all heated up for an online adventure, while keeping your readers engaged and proactive, then an SEO competitor analysis is the next great business move to make!  Tackling your competitors comes only after identifying, analyzing, and minimizing the potential advantage they have over you – and this should be your mantra.  It is …

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The Ultimate SEO Checklist to Rule Google’s Search Results in 2023

January 16, 2023 / 21 minutes of reading

There are more than 6 million blogs written per day and around 6 billion Google searches per second. So, you can’t be surprised that your article is just another one in an endless sea of content.  You must wonder, what is the secret of those blogs that always rank first in your Google searches? And …

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Technical SEO 101

April 22, 2022 / 11 minutes of reading

Technical SEO is a beast.  With so many different components, it can be difficult to learn how to correctly and effectively optimize the technical aspects of SEO for your website. If the word “technical SEO” makes you cringe on the inside, this guide is for you.  Let’s break down the importance of technical SEO and …

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Multi-Location SEO Strategies for Businesses With More Than One Location

April 22, 2022 / 11 minutes of reading

Businesses with multiple locations encounter unique challenges when trying to boost their ranking.  There is lots of information out there about SEO best practices, but what helps multi-location businesses?  Why does multi-location SEO matter? And where can you start? Here is a list of strategies that you can use to bolster your multi-location SEO campaign …

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What Is Organic SEO and Why Is it So Important for Your Business?

February 23, 2022 / 16 minutes of reading

What Is Organic SEO and Why Is it So Important for Your Business? Organic SEO (and the term “SEO” in general) can get thrown around in the marketing and advertising world a lot.You know it’s important, but you’re not quite sure why.

Starting A Web Design Business: A Checklist For Your Web Design Agency

February 24, 2022 / 17 minutes of reading

Starting a web design business is more relevant now than ever, Covid-19 showed businesses just how much a good online presence can make it or break it for their business. Although the demand for web design services is skyrocketing, it doesn’t mean that the road to success is a breeze. Like any other business, getting …

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How To Set Up An Ecommerce Business

February 25, 2022 / 16 minutes of reading

The continuous growth of ecommerce is skyrocketing as people worldwide are spending more time and money on the internet. This consumer behavior is triggering more businesses to adapt to the digital market and start an ecommerce business. There’s no denying the obvious: e-commerce is a gateway for businesses to increase visibility more than brick & …

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GMB and Local SEO: How To Get Your Business On Google

February 25, 2022 / 11 minutes of reading

Getting leads, expanding the client base, and maintaining a steady stream of sales are still some of the major goals for businesses today. Increased visibility remains to be one of the most effective ways of reaching those goals and the channels for it are constantly evolving. Right now, more people are turning to the internet …

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20 Best Small Business WordPress Themes to Rock Your 2020

February 24, 2022 / 9 minutes of reading

Some small businesses settle on having a social media page, thinking that building a website is out of their budget and too complicated.  Choosing the best WordPress theme for small businesses takes away that kind of perspective when you’re selling web design to clients. By offering them a WordPress theme, small businesses can get a …

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Sell SEO Better: Must-Read Sales Books To Help You Sell SEO Services

February 25, 2022 / 9 minutes of reading

SEO is one of the most in-demand businesses right now. Establishments and companies of all sizes are cramming to set up online stores left and right. After setting up shop, they’re all gradually seeing the value of investing in SEO services. That’s the reason starting an SEO business is turning out to be a logical …

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Local SEO Tips: Strategies to Rank Locally in 2021

February 24, 2022 / 13 minutes of reading

Every transaction starts with a search. Whether it’s to order food, buy clothes, or even get groceries, more customers are taking the digital approach for their needs.  Out of these searches, 46% are local. This means almost half of online users are inclined to visit physical stores of businesses they search for.  So, how do …

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The Best SEO Tools for Your Agency Toolkit in 2021

April 26, 2022 / 17 minutes of reading

There’s more to SEO mastery than developing your skills. It’s also about having the right SEO tools. In today’s digital world, data is currency. Think of yourself as the common handyman – would you go to work without having the right tools? Definitely not. But, with tons of SEO tools out there, you’ll need to pick the …

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How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings

June 2, 2022 / 14 minutes of reading

Most digital marketers talk to businesses and say, “You need to optimize your website.” But, how can they tell a business needs to have its website optimized? Even before you start selling SEO, it’s important to establish if a potential client has the need for the service. Otherwise, prospects won’t understand the value you’re presenting. …

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Agency Secrets: Selling SEO with Your Website Audit

February 24, 2022 / 7 minutes of reading

Planning for the success of an SEO campaign starts with knowing the gaps and opportunities. Think of choosing which battles you can win and which you’ll need further strategizing. It’s for this reason that marketers start a SWOT analysis at the very start. When it comes to SEO, on the other hand, this analysis comes …

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SEO Link Building Strategies Every Agency Should Follow

February 23, 2022 / 23 minutes of reading

The importance of link building has been elevated now more than ever. Whether you’re new to link building or you’ve been practicing the strategy for a long time, you’re here because you understand just how valuable quality links have become and its importance in increasing website rankings. In order for a website to do its …

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Niche Guide: Digital Marketing In The Cleaning Industry

February 23, 2022 / 10 minutes of reading

The rise of the $14bn/year industry is an untapped market of dirty profitable businesses. Businesses in the cleaning and sanitation industry including garbage removal services, laundry, pest control, and commercial sterilization are booming, with YoY growth trending. What’s unique about this industry is the service coverage of cleaning solution providers. Within each location across America, …

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Niche Guide: Digital Marketing In The Medical Industry

February 23, 2022 / 14 minutes of reading

The American medical landscape is changing. In 2000, 57% of physicians practiced independently. That figure dropped to 31% in 2018. These days being an employed physician is the norm. And you can’t blame these guys. It’s just not good business to let go of a chance at stability and security. Recent developments have made a …

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Digital Marketing Strategies When You’re Not Ranking: A Guide for New B2B Digital Marketing Agencies

February 24, 2022 / 11 minutes of reading

As a digital marketing agency, you understand the various digital channels for marketing online provide the best way to expand your audience and reach new clients. Indeed, your very existence requires that you be able to sell this idea in the form of services to local businesses. But an effective digital marketing strategy often requires …

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SEO Proposal Template: How to Turn Your SEO Proposal Into The Ultimate Sales Tool

February 23, 2022 / 12 minutes of reading

With our cutting-edge software, you can immediately increase your agency’s profitability by creating a SEO Proposal Template that fits unique clients. The best part is it expedites your process so you can prepare for multiple proposals simultaneously!  Global e-commerce sales are expected to rise each year, with Shopify estimating it to reach more than $6.5 …

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Agency Advantage – Start Growing Your Digital Marketing Agency Today

February 25, 2022 / 7 minutes of reading

After almost a decade of helping agencies get to powerhouse status, a groundbreaking solution was overdue for agencies who are still dreaming of quitting their day jobs. Our Agency Advantage platform addresses the most pressing needs of new and struggling agencies by providing a solution to three major challenges: Lack of Authority – Agencies that …

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8 (Free) Ways to Generate More Leads With Your Website

February 23, 2022 / 10 minutes of reading

It’s something you have heard before: you can increase website leads through optimization. However, you will be surprised that there are actually people who want to provide digital marketing services but don’t try to rank their own websites. Crazy, right? Too often we see partner agencies with websites that aren’t built to generate leads– the …

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You Don’t Need to Put Your Client on Every Directory – Only the Ones That Matter

February 24, 2022 / 3 minutes of reading

For years digital marketing agencies and other “experts” have been harping on the need for local listings and citations. Often reaching nonsensical conclusions. Listings and citations are important in Local SEO – yes, but only to a certain extent. Once you have covered all the major directories and have enough listings from local directories, the …

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Build, Manage & Promote with Your All-in-One Reputation Management Dashboard

February 25, 2022 / 3 minutes of reading

Our mission is to help you grow small businesses, worldwide. And one of the biggest challenges for any small business is building their online presence, managing their reputation, and promoting their business on different channels. That’s why we developed the Reputation Management Dashboard […]

Selling Value with Your SEO Client and Reporting Dashboard

June 3, 2022 / 8 minutes of reading

Selling SEO isn’t rocket science, but it’s not simple either. In fact, 18.26% of marketing professionals state that SEO is one of their most significant marketing challenges […]

Ramp Up Your Rankings in 20 Days with These Local SEO Fixes [Infographic]

February 24, 2022 / 1 minute of reading

The local SEO landscape has changed so much that it will make you think if what you’re currently doing is enough to ensure your clients remain visible on search results. The rise of mobile search, queries becoming more conversational in nature, and Google changing the way local results come up have set the stage for a new local SEO scene — and we might even be expecting more next year […]

Selling Web Design: How to Ace Your Website Design Pitch

February 23, 2022 / 13 minutes of reading

Selling website design is on a different level than when you’re selling SEO services or paid ads services. Unlike SEO or paid ads, you have an actual output that clients can revise or send back if it didn’t meet their expectations. This adds another layer of challenge in satisfying clients and bringing in revenue. I’m …

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How to Sell SEO: An Agency’s Guide to Getting More SEO Sales

June 3, 2022 / 20 minutes of reading

As a digital marketing agency or freelancer, you know how important local search is. You know that any business will have a hard time reaching that coveted top rank organically if they don’t claim the top spots in local searches. But your clients don’t […]

Building Local Search Presence with Citations

February 25, 2022 / 6 minutes of reading

As customers have grown accustomed to learning about nearby businesses online, it’s become increasingly important for local businesses to be found where most customers are looking for them. […]

Presenting Reports: Turn Data into Insights for Clients

February 24, 2022 / 5 minutes of reading

Reporting on your campaign success isn’t just about showing clients charts and data. You need to be able to present reports in a way that your clients can connect to their business objectives. Showing them that they rank highly for a keyword or their Facebook Ads are generating thousands of impressions isn’t enough. How does …

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How Offering Multiple Services Benefits Your Digital Business

February 23, 2022 / 7 minutes of reading

Digital agencies that specialize in one or two services often fall into a kind of tunnel-vision, becoming too fixated on their services that they forget what their clients fundamentally need from them: To establish an online presence for their brand that can realize their marketing and business objectives. And their clients are slowly realizing that …

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Introducing: SEOReseller’s Reputation Management Dashboard

February 25, 2022 / 2 minutes of reading

SEOReseller.com is rolling out new powerful features for your agency dashboard. We launch the Reputation Management tool― a feature available to everyone who signed up to our dashboard. Designed and developed to monitor your client’s online reviews and business listings, this new feature enables you to leverage SEOReseller’s technology to provide more value to your …

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Searching Small: Why Bother with Local and How to Make it Big

February 24, 2022 / 4 minutes of reading

There are several elements in Search Engine Optimization that need to act in perfect concert before it can work. Vigilant link building, creative content, intriguing PPC ads, and efficient marketing strategies all play a part in the success of a campaign. But, no matter how hard we work, it’ll all be for nothing if we …

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Google to Remove Unverified GMB Listings

February 25, 2022 / 2 minutes of reading

Google has announced that it will begin shutting down unverified Google+ Local pages on July 28, 2015. After the update, any pages not associated with an actual account will no longer be viewable. Based on a previous announcement, long-inactive accounts that do not respond to contact attempts from the Google My Business team will be …

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Take Your SEO Startup to the Next Level with Our Free Templates and White Papers

February 24, 2022 / 4 minutes of reading

“Can I start my own SEO company even without formal training or experience?” This is a question we’re often asked, and our answer is always yes. The key is knowing the essential work that needs to be done, having the right tools, and knowing the right people. You’ve probably read other stuff online telling you …

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SEO Campaign Management: How to Launch a Successful SEO Project

June 3, 2022 / 7 minutes of reading

“What exactly happens after launching my campaign?” This is a common and pressing question we get from SEO resellers every day. An inquiry that is so basic yet requires a full explanation about what we mean by “getting your campaign rolling” with our SEO services.  After filling out our order form and making your payment, …

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Google My Maps Upgrade: How This Evolution Benefit Businesses

February 25, 2022 / 2 minutes of reading

Google has been busy as of late in terms of ditching some of its solutions, like what happened to Authorship, and polishing its fairly ignored products. Last week, one of the most exciting developments for marketers and online businesses materialized with the announced return of My Maps. My Maps is not a brand new product. …

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How to Reach Out to Content Publishers the Right Way

February 23, 2022 / 4 minutes of reading

How do you get online publications to post your content on their websites? With the evolution of guest blogging, it’s not as simple as sending out an email blast to multiple publishers with a template message, or paying a publisher to post your content. Getting your content published is about providing value to readers and …

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Google Tests Ads on Knowledge Graph

February 25, 2022 / 2 minutes of reading

The Knowledge Graph as we know it may change very soon. Google surprised many this weekend by testing ads on their Knowledge Graph. Twitter user Gianluca Fiorelli (@gfiorelli1) posted a photo on Twitter showing a Knowledge Graph entry for a car with an ad format included: The car knowledge graph format is a relatively new …

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Facebook Mobile Traffic Up 253% According to Study

February 25, 2022 / 3 minutes of reading

Social media sharing company Shareaholic recently released data showing the explosion of Facebook referral traffic on mobile. According to the study, the traffic from September 2012 to September of this year grew by a whopping 253.25%. This mobile traffic growth contributed to Facebook’s overall referral traffic growth for the same period. Consistent with Facebook’s Findings …

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Google’s Hummingbird: Were You Hit?

February 25, 2022 / 3 minutes of reading

At Google’s 15th anniversary, they announced that they have rolled out Hummingbird, an entirely new algorithm that helps Google interpret complex questions better. This new algorithm changed the way Google reads queries in that they now understand context and interpret meanings of complete sentences beyond the literal, allowing users to stop using targeted keywords for …

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Study: 90% of Business Owners and Consumers Trust Yelp Reviews

February 24, 2022 / 3 minutes of reading

The impact of claiming and optimizing Yelp listings reverberates from your local search optimization campaigns to your clients’ engagement with their target market. An infographic based on a study recently released by merchant payment solutions provider Merchant Warehouse shows that 90% of business owners and consumers using Yelp say positive reviews influence their purchasing decisions. …

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Moz Releases 2013 Local Search Ranking Factors

February 24, 2022 / 4 minutes of reading

Moz has released the results of their yearly Local Search Ranking Factors survey, and the results are consistent: the lines between organic, local, social and mobile are blurring, and optimizing all three is essential in ranking you for local SERPs. Place Page and On-Page Signals the Highest Influencers The overall results showed that place page …

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Study: Advertising is Killing Consumer Satisfaction Online

February 24, 2022 / 4 minutes of reading

A newly released study by satisfaction analytics company ForeSee shows that search engines and social media sites received lower satisfaction rates this year compared to last year. E-business satisfaction has dropped by 3.9% overall, receiving its lowest rate in a decade. The study alludes to the “growth and proliferation of advertising” as the main culprit …

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SEOReseller.com Launches Resource Center

February 24, 2022 / 3 minutes of reading

Our team has always been passionate about educating our partners and other marketing specialists about the online marketing industry. Today, we take our passion a step further. I’m very excited to announce the launching of SEOReseller.com’s very own Resource Center. The SEOReseller.com Resource Center is aimed at agency partners, online marketers and SEO professionals looking …

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Google Local Carousel’s Impact on Search

February 25, 2022 / 3 minutes of reading

Local Carousel Results is the biggest change to Google’s local search in a long while. The “carousel” listings contain the businesses’ names, ratings, pricing summary, establishment type, and images of the establishments. Right now, this new feature is only rolling out in English in the U.S., but it will be rolled out to other countries …

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Top 7 Future-Proof SEO Fundamentals You Should Know

February 24, 2022 / 5 minutes of reading

Future-proofing your SEO is becoming more urgent as search engine algorithms become more intelligent. The measures you take today as an online marketer should protect your own and your clients’ websites from future updates. Make sure not to miss these seven elements when creating your optimization strategy. Quality Content What both readers and algorithms want …

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Profile-Based Market Segmentation Approach to SEO

February 24, 2022 / 4 minutes of reading

Reaching out to specific niche markets effectively requires targeted marketing efforts. Profile-based market segmentation has helped traditional businesses become successful by directing marketing efforts where they matter most. The same approach can help your search optimization campaigns become more effective at giving your clients the results they want. Selecting Profile Parameters Just as you would …

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Google Glass: What It Means for SEO

February 25, 2022 / 5 minutes of reading

Unlike computers and smartphones, Google Glass gives direct answers from collated information instead of giving choices in a list form. In this sense, you can consider Glass as an answer engine instead of a search engine in the strictest sense of the word, a virtual personal assistant similar to Apple’s Siri. You will need a …

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Google Launches New Maps Interface

February 25, 2022 / 3 minutes of reading

Good news for all local businesses and online map users: Google announced recently that they are changing the interface of Google Maps. The brand new look comes with many improvements that integrates local seo, social media and search in one rich mapping platform. The change aims to make Maps more personalized and intuitive for users. …

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More Exciting Product Developments – May 1st

February 24, 2022 / 3 minutes of reading

We’re excited to announce that on the first of May, 2013 we are making the most comprehensive update to our products in the history of our organization’s growth. This update reflects our commitment to providing our agency partners ever improving quality of marketing services. Month over month we’re connecting with marketing agencies worldwide and producing …

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What Type of White Label SEO Solution is Best Fit for My Agency

February 24, 2022 / 4 minutes of reading

Choosing the right products for your agency can be difficult, especially if you’re a start-up agency. I already shared with you how to determine if you need white label SEO solutions. Today, I want to help you discover what type of white label SEO solutions suit your agency. Search Engine Optimization Why You Need It: Millions …

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Three Top Upselling Strategies in Online Marketing

February 24, 2022 / 3 minutes of reading

Knowing how to upsell your online marketing products helps you attract more new leads and build longer relationships with customers. In today’s blog, I want to share strategies you can use to upsell more effectively. Before the Sale: Visibility Matters Upselling is easier when done online because the only limit to your display of products …

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Power of Communication: Key Questions To Ask Your SEO Clients

February 23, 2022 / 12 minutes of reading

The SEO industry continues to grow in demand over the past few years.  With businesses in the US spending nearly $80 billion in SEO alone, you can just imagine how much more it generates globally.  This goes to show that people are relying on SEO experts more than ever. Likewise, as an SEO agency, it’s …

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How to Uniquely Position Your SEO Business

February 25, 2022 / 4 minutes of reading

We’ve given you so many tips on improving your methodology in the past. I want to talk about something different today – uniquely positioning your SEO business. Now that you’ve improved your methodology, it’s time to make your business stand out from the competition. Here are some tips on setting your company apart from the …

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How to Come Up with a Content Strategy for Local SEO

February 24, 2022 / 4 minutes of reading

Having an effective content strategy for local SEO helps drive relevant traffic, turn visitors into brand ambassadors, and boost your conversions and revenue. In today’s blog, I want to share how you can come up with an effective content strategy that draws in your local target market. Your market wants an authority figure, and giving them …

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The Power Of Customer Advocacy In SEO

February 24, 2022 / 5 minutes of reading

Recent algorithmic updates by Google have uncovered exciting new SEO opportunities for brands. One of these opportunities is using brand advocacy as leverage to build a better content and link building portfolio to rank higher in SERPs—an important move when executing a local SEO strategy for hotels and restaurants. This relationship is characterized by transparency, …

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Incredibly Insightful Confidential 2012 Google Guideline Handbook Leaked

February 25, 2022 / 4 minutes of reading

On September 06, 2012, Google’s Guideline Handbook was leaked online dated as June 22, 2012 – The document was prepared for search quality raters that Google employ using contractors.  Google has more than 4,500 people around the world evaluating the search results and assigning scores – that further get defined in Google’s search algorithm. The …

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How to Sell SEO Like a Rock Star

February 25, 2022 / 2 minutes of reading

We’re dedicated to helping our partners achieve their business goals and grow in the SEO industry. This is why in today’s blog, I want to discuss how to sell SEO services like a rock star. Use this as an introductory guide to becoming a successful SEO reseller, whether it’s your first time in the industry …

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The Marketer’s Guide To White Label SEO

February 24, 2022 / 4 minutes of reading

In today’s blog, I will walk you through our entire SEO process, our dashboard, our methodologies, and leadership. Many of our partners, who are also marketers like yourself, started with us with limited knowledge in white label SEO. Today, they are all generating revenue and in the profit zone with our SEO services. If you are a …

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Introducing Our New Local SEO Products (Apple Maps Included)

February 25, 2022 / 2 minutes of reading

Apple has recently announced their new native maps program – a built-in app that will be available with the iOS 6 release this fall. In line with this, we’ve modified our local SEO services to give your clients updated maps listing exposure. We are proud to announce in our local SEO services an upgrade that optimizes …

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Top 10 SEO Tips for Small Businesses and Marketers

February 24, 2022 / 4 minutes of reading

Search engine optimization is necessary for every business that wants to reach a wider audience. Optimizing sites of small businesses could be more difficult, because they will be competing with larger, more established names in their industry. These 10 tips help improve the online visibility of small businesses, increasing conversions and ROI.

Google+ Local: 5 Tips in Optimizing your Listings and/or Pages

February 25, 2022 / 3 minutes of reading

By now you’ve already read many blog posts and reactions about the recent integration of Google Places to Google Plus thus making Google+ Local. Here are some tips that you can use for your Local SEO efforts.

4 Local and Seasonal SEO Strategies You Shouldn’t Miss Out

February 25, 2022 / 2 minutes of reading

Covering every aspect of SEO is essential for a successful campaign. If you think your company covers everything that your business offers, you may want to ask yourself about the SEO opportunities available during various seasons. While you think about your SEO efforts, don’t forget about the seasonality of your business and how it affects …

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Google Places Bug: Are You on “Pending” Status?

February 25, 2022 / 2 minutes of reading

Lately, Google has been receiving a lot of complaints and questions on threads at Google Places and Maps forums when business owners and local SEO reseller companies started noticing that their Places listings have suddenly changed its status from “Active” status to “Pending.” The issue has been confirmed that a bug is responsible for the …

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