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KEX+ Recap: The 4 (+1) Pillars of Search Engine Optimization

November 24, 2022 / 4 minutes of reading

On November 17, SEOReseller launched a new addition to the KEX+ webinar, where we have in-depth discussions of industry-related topics and provide professional advice to help your websites rank. In the last episode, Bernard San Juan III and Jeriel Martinez talked about the pillars of search engine optimization: Technical On-Page Content Off-Page Localization You’ll find …

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The Two Main Sides of SEO: On-Page and Off-Page

November 16, 2022 / 4 minutes of reading

60% of marketers claim SEO provides them with their highest-quality leads. When you hear “SEO,” you likely think of metadata optimization, keywords, and organizing pages, all things that have to do with your website. However, a successful campaign will also incorporate strategies to optimize for ranking factors outside your website. Learn about the two main …

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SEO Ranking Factors: An Overview

November 11, 2022 / 3 minutes of reading

Search engine optimization (SEO) should be the cornerstone of any online marketing strategy, as 68% of all online experiences start with a search engine. This means your clients are invisible to a vast pool of potential customers if their websites aren’t optimized, no matter how good their other digital assets are. However, you can’t just …

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The Missing Ingredient in Your SEO Strategy: Local

September 28, 2022 / 4 minutes of reading

Suppose you’re providing SEO to a department store or coffee shop. How will you give them value when they’re competing for keyword rankings against big names like Walmart or Starbucks? The answer is a local strategy. Forty-six percent of all Google searches are for local information. This means a business website can rank high for …

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How AI Content Can Help You Scale Your SEO Campaign

June 2, 2022 / 7 minutes of reading

Marketing studies have revealed that the average consumer’s attention span dropped from 12 to 8 seconds. For success in the digital landscape, it is imperative to exploit those gold-fish memory moments to their fullest potential and capture the customer’s interest.  The best method to put this into practice is with relevant content. Making your website …

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Top 7 SEO Pain Points That Small Businesses Experience

May 31, 2022 / 7 minutes of reading

Being at the head of a small business is both exhilarating and stressful. On one hand, you’re hoping to expand, achieve your business goals and get financially compensated for it. On the other hand, you’re entering a huge and highly competitive market, which, for a business with limited scope, means you’ll have to carry the …

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Google Maps SEO – What is It and How Does it Rank Your Businesses Higher?

April 22, 2022 / 9 minutes of reading

The rise of the internet has brought upon an enormous shift in the way people search for businesses. Since its launch in 2005, Google Maps has become an essential tool in online marketing. In the cutthroat industry of online marketing, one absolutely needs to make sure that their business stands out and that Google recommends …

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How to Do SEO Competitor Analysis – A Step By Step Guide!

April 26, 2022 / 12 minutes of reading

If you’re all heated up for an online adventure, while keeping your readers engaged and proactive, then an SEO competitor analysis is the next great business move to make!  Tackling your competitors comes only after identifying, analyzing, and minimizing the potential advantage they have over you – and this should be your mantra.  It is …

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The Ultimate SEO Checklist to Rule Google’s Search Results in 2023

January 16, 2023 / 21 minutes of reading

There are more than 6 million blogs written per day and around 6 billion Google searches per second. So, you can’t be surprised that your article is just another one in an endless sea of content.  You must wonder, what is the secret of those blogs that always rank first in your Google searches? And …

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How Google Prioritizes Content Indexing, Crawling & Ranking – Explained

April 22, 2022 / 6 minutes of reading

Did you know that last year, 90% of online searchers used the internet to find a local business? If you have your own business selling products or services, how well do you think your website did when a target customer created a search for your niche? Those who have invested in search engine optimization (SEO) …

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Technical SEO 101

April 22, 2022 / 11 minutes of reading

Technical SEO is a beast.  With so many different components, it can be difficult to learn how to correctly and effectively optimize the technical aspects of SEO for your website. If the word “technical SEO” makes you cringe on the inside, this guide is for you.  Let’s break down the importance of technical SEO and …

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WordPress SEO: A Comprehensive Guide to Set You Up For Success

April 22, 2022 / 12 minutes of reading

Your WordPress website isn’t ranking well on Google and other search engines.  Or maybe you’re getting a small amount of traffic to your site, but not enough to claim that your SEO strategy is working as well as it could. With Google constantly evolving, we understand the challenge of keeping up with SEO best practices. …

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Multi-Location SEO Strategies for Businesses With More Than One Location

April 22, 2022 / 11 minutes of reading

Businesses with multiple locations encounter unique challenges when trying to boost their ranking.  There is lots of information out there about SEO best practices, but what helps multi-location businesses?  Why does multi-location SEO matter? And where can you start? Here is a list of strategies that you can use to bolster your multi-location SEO campaign …

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8 Steps for Developing a Comprehensive SEO Content Marketing Strategy

April 22, 2022 / 13 minutes of reading

If you’ve been paying attention to the shift in SEO marketing trends, then you’ve probably heard the expression, “content is king.”  But what does that mean, exactly? Most companies, and many marketers, still don’t fully understand why content marketing is so effective, and what they should be doing to keep up. We’re going to let …

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How to Effectively Use SEO Writing to Boost Your Search Engine Performance: 13 Tips

April 22, 2022 / 13 minutes of reading

You know that in the world of SEO, content reigns supreme. But not just any content. These days your content has to be superbly executed and highly valuable. If you’re new to SEO writing or diving into a website redesign, the pressure to create rank-worthy content is likely daunting. SEO writing does not have to …

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What Is Organic SEO and Why Is it So Important for Your Business?

February 23, 2022 / 16 minutes of reading

What Is Organic SEO and Why Is it So Important for Your Business? Organic SEO (and the term “SEO” in general) can get thrown around in the marketing and advertising world a lot.You know it’s important, but you’re not quite sure why.

How To Build Backlinks To Product Pages From Guest Posts

February 25, 2022 / 5 minutes of reading

Search Engine Optimization has a lot of moving components to it. Among the various aspects that govern your ranking in the SERPs, link building is among the toughest to execute.  The main reason for this is because most of the organic backlinks you acquire are to your homepage or blog posts. Very few authority websites …

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Starting A Web Design Business: A Checklist For Your Web Design Agency

February 24, 2022 / 17 minutes of reading

Starting a web design business is more relevant now than ever, Covid-19 showed businesses just how much a good online presence can make it or break it for their business. Although the demand for web design services is skyrocketing, it doesn’t mean that the road to success is a breeze. Like any other business, getting …

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Website Design Builder for Startup Agencies: 9 Things To Look For

February 24, 2022 / 10 minutes of reading

Some small businesses are now beginning to realize that social media isn’t enough to get their messages or products out in the market these days. To truly establish an internet presence that represents a brand, a website is necessary to stand out from the competition.  Selling web design is different from selling SEO. SEO is …

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How To Set Up An Ecommerce Business

February 25, 2022 / 16 minutes of reading

The continuous growth of ecommerce is skyrocketing as people worldwide are spending more time and money on the internet. This consumer behavior is triggering more businesses to adapt to the digital market and start an ecommerce business. There’s no denying the obvious: e-commerce is a gateway for businesses to increase visibility more than brick & …

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GMB and Local SEO: How To Get Your Business On Google

February 25, 2022 / 11 minutes of reading

Getting leads, expanding the client base, and maintaining a steady stream of sales are still some of the major goals for businesses today. Increased visibility remains to be one of the most effective ways of reaching those goals and the channels for it are constantly evolving. Right now, more people are turning to the internet …

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20 Best Small Business WordPress Themes to Rock Your 2020

February 24, 2022 / 9 minutes of reading

Some small businesses settle on having a social media page, thinking that building a website is out of their budget and too complicated.  Choosing the best WordPress theme for small businesses takes away that kind of perspective when you’re selling web design to clients. By offering them a WordPress theme, small businesses can get a …

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Sell SEO Better: Must-Read Sales Books To Help You Sell SEO Services

February 25, 2022 / 9 minutes of reading

SEO is one of the most in-demand businesses right now. Establishments and companies of all sizes are cramming to set up online stores left and right. After setting up shop, they’re all gradually seeing the value of investing in SEO services. That’s the reason starting an SEO business is turning out to be a logical …

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Local SEO Tips: Strategies to Rank Locally in 2021

February 24, 2022 / 13 minutes of reading

Every transaction starts with a search. Whether it’s to order food, buy clothes, or even get groceries, more customers are taking the digital approach for their needs.  Out of these searches, 46% are local. This means almost half of online users are inclined to visit physical stores of businesses they search for.  So, how do …

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The Best SEO Tools for Your Agency Toolkit in 2021

April 26, 2022 / 17 minutes of reading

There’s more to SEO mastery than developing your skills. It’s also about having the right SEO tools. In today’s digital world, data is currency. Think of yourself as the common handyman – would you go to work without having the right tools? Definitely not. But, with tons of SEO tools out there, you’ll need to pick the …

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How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings

June 2, 2022 / 14 minutes of reading

Most digital marketers talk to businesses and say, “You need to optimize your website.” But, how can they tell a business needs to have its website optimized? Even before you start selling SEO, it’s important to establish if a potential client has the need for the service. Otherwise, prospects won’t understand the value you’re presenting. …

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Agency Secrets: Selling SEO with Your Website Audit

February 24, 2022 / 7 minutes of reading

Planning for the success of an SEO campaign starts with knowing the gaps and opportunities. Think of choosing which battles you can win and which you’ll need further strategizing. It’s for this reason that marketers start a SWOT analysis at the very start. When it comes to SEO, on the other hand, this analysis comes …

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How Predictable is Your SEO Workflow?

February 23, 2022 / 11 minutes of reading

Every digital marketer knows nothing is set in stone when it comes to SEO. To continuously adapt to the needs of search users, Google updates its algorithm and focuses on value more than ever. While this implies the result from doing SEO is something you can’t control, this doesn’t mean your SEO workflow can’t be …

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Everything You Need to Know About the Google BERT Update

February 25, 2022 / 3 minutes of reading

The need to constantly improve our current digital landscape allows for updates to pop up at unexpected times. The new Google BERT or “Bidirectional Encoder Representations from Transformers” is proving to be the right step towards innovation. You might be wondering, “Didn’t Google just update its core algorithm this June?” That’s only five months ago! …

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Google Search Console Data Extract Guide – An SEO’s Tool for Data-Driven Strategies

February 23, 2022 / 26 minutes of reading

It’s rare to find an SEO specialist who doesn’t know what Google Search Console (GSC) is. As one of the considered treasures in terms of tracking SEO performance, Google Search Console is the first SEO tool any beginner (or even the most experienced digital marketers out there) will explore. At a glance, the tool can …

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SEO Link Building Strategies Every Agency Should Follow

February 23, 2022 / 23 minutes of reading

The importance of link building has been elevated now more than ever. Whether you’re new to link building or you’ve been practicing the strategy for a long time, you’re here because you understand just how valuable quality links have become and its importance in increasing website rankings. In order for a website to do its …

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Niche Guide: Digital Marketing In The Cleaning Industry

February 23, 2022 / 10 minutes of reading

The rise of the $14bn/year industry is an untapped market of dirty profitable businesses. Businesses in the cleaning and sanitation industry including garbage removal services, laundry, pest control, and commercial sterilization are booming, with YoY growth trending. What’s unique about this industry is the service coverage of cleaning solution providers. Within each location across America, …

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Niche Guide: Digital Marketing In The Medical Industry

February 23, 2022 / 14 minutes of reading

The American medical landscape is changing. In 2000, 57% of physicians practiced independently. That figure dropped to 31% in 2018. These days being an employed physician is the norm. And you can’t blame these guys. It’s just not good business to let go of a chance at stability and security. Recent developments have made a …

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How to Market Your SEO Services (and Win More Clients)

June 3, 2022 / 7 minutes of reading

For any SEO agency, marketing and selling SEO services should be second nature. After all, to be the SEO agency of choice for many businesses, it’s important that you know how to walk the talk.  That’s not always the case, though. As agencies focus on operations, some put off marketing their SEO services until they …

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Digital Marketing Strategies When You’re Not Ranking: A Guide for New B2B Digital Marketing Agencies

February 24, 2022 / 11 minutes of reading

As a digital marketing agency, you understand the various digital channels for marketing online provide the best way to expand your audience and reach new clients. Indeed, your very existence requires that you be able to sell this idea in the form of services to local businesses. But an effective digital marketing strategy often requires …

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SEO Proposal Template: How to Turn Your SEO Proposal Into The Ultimate Sales Tool

February 23, 2022 / 12 minutes of reading

With our cutting-edge software, you can immediately increase your agency’s profitability by creating a SEO Proposal Template that fits unique clients. The best part is it expedites your process so you can prepare for multiple proposals simultaneously!  Global e-commerce sales are expected to rise each year, with Shopify estimating it to reach more than $6.5 …

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Agency Advantage – Start Growing Your Digital Marketing Agency Today

February 25, 2022 / 7 minutes of reading

After almost a decade of helping agencies get to powerhouse status, a groundbreaking solution was overdue for agencies who are still dreaming of quitting their day jobs. Our Agency Advantage platform addresses the most pressing needs of new and struggling agencies by providing a solution to three major challenges: Lack of Authority – Agencies that …

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8 (Free) Ways to Generate More Leads With Your Website

February 23, 2022 / 10 minutes of reading

It’s something you have heard before: you can increase website leads through optimization. However, you will be surprised that there are actually people who want to provide digital marketing services but don’t try to rank their own websites. Crazy, right? Too often we see partner agencies with websites that aren’t built to generate leads– the …

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The Fundamentals of Prospecting

February 23, 2022 / 9 minutes of reading

We tackle the fundamentals of prospecting – everything from defining your target market to nurturing them once they become qualified leads. But first, what is prospecting? Sales Prospecting is the process of identifying potential customers that are likely to want or need your service, connecting with prospects, and laying the foundation for a conversation. This …

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Qualify More SEO Leads with Our White Label Client Questionnaire

June 15, 2022 / 2 minutes of reading

We’ve said it before, we’re going to say it again: qualifying is a crucial process when you’re finding SEO clients. You may be getting thousands and thousands of leads, but remember that not all of them deserve your time […]

Web Design Pitch Deck: Developing a Pitch That Wins Clients

February 23, 2022 / 6 minutes of reading

Designing a website is one thing; pitching your web design is an entirely different matter. You may have an impressive design, but if you don’t pitch it right, that design you’ve spent hours working on might not even see the light of day […]

Key Takeaways – How to Sell Reputation Management to Your Clients

February 23, 2022 / 7 minutes of reading

Regardless of the channel through which a potential customer discovers a business, they will at some point want to know about other people’s experience with that business. All it takes is a simple search. What they discover will determine if they become customers. This is why managing your client’s reputation is critical. It’s a message …

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You Don’t Need to Put Your Client on Every Directory – Only the Ones That Matter

February 24, 2022 / 3 minutes of reading

For years digital marketing agencies and other “experts” have been harping on the need for local listings and citations. Often reaching nonsensical conclusions. Listings and citations are important in Local SEO – yes, but only to a certain extent. Once you have covered all the major directories and have enough listings from local directories, the …

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Build, Manage & Promote with Your All-in-One Reputation Management Dashboard

February 25, 2022 / 3 minutes of reading

Our mission is to help you grow small businesses, worldwide. And one of the biggest challenges for any small business is building their online presence, managing their reputation, and promoting their business on different channels. That’s why we developed the Reputation Management Dashboard […]

Organic Traffic Increased by 300% in 6 Months [SEO Case Study]

February 24, 2022 / 5 minutes of reading

“I want to rank for the first page with these keywords.” This is what clients tell our partners all the time. But, for a website in a competitive industry, ranking for money terms can be a battle itself […]

Selling Value with Your SEO Client and Reporting Dashboard

June 3, 2022 / 8 minutes of reading

Selling SEO isn’t rocket science, but it’s not simple either. In fact, 18.26% of marketing professionals state that SEO is one of their most significant marketing challenges […]

Ramp Up Your Rankings in 20 Days with These Local SEO Fixes [Infographic]

February 24, 2022 / 1 minute of reading

The local SEO landscape has changed so much that it will make you think if what you’re currently doing is enough to ensure your clients remain visible on search results. The rise of mobile search, queries becoming more conversational in nature, and Google changing the way local results come up have set the stage for a new local SEO scene — and we might even be expecting more next year […]

New White Label Feature: White Label Web Dev Portfolio

March 29, 2022 / 1 minute of reading

We released a new whitelabel feature today. With the whitelabel Web Design portfolio, you can use our designs as your initial portfolio for when your prospective clients are looking for sample work.

Inside Reputation Management: A Powerful Dashboard in Your Hands

February 25, 2022 / 3 minutes of reading

We’re pulling all the stops this time to extend the marketing capabilities of your agency and keep your small business clients on top of their local presence. Our team has been working on tools to make it easier for your agency to do more, leverage your marketing initiatives, and get more customers for your clients […]

Selling Web Design: How to Ace Your Website Design Pitch

February 23, 2022 / 13 minutes of reading

Selling website design is on a different level than when you’re selling SEO services or paid ads services. Unlike SEO or paid ads, you have an actual output that clients can revise or send back if it didn’t meet their expectations. This adds another layer of challenge in satisfying clients and bringing in revenue. I’m …

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How to Sell PPC: Your Agency’s Blueprint to Win More PPC Clients

February 23, 2022 / 9 minutes of reading

Throughout the years, there have been major changes to Google Ads. All of these changes affect any agency offering PPC services—not just in terms of mastering the new features, but also in how they sell their services to clients. So I think this would be a good time to talk about how to sell PPC …

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Your PPC Solutions Just Got Better

February 24, 2022 / 4 minutes of reading

The right ad, to the right person, at the right time. When done right, Pay-Per-Click allows you to drive highly-qualified leads to your clients […]

How to Sell SEO: An Agency’s Guide to Getting More SEO Sales

June 3, 2022 / 20 minutes of reading

As a digital marketing agency or freelancer, you know how important local search is. You know that any business will have a hard time reaching that coveted top rank organically if they don’t claim the top spots in local searches. But your clients don’t […]

Agency Growth Hacks: Building Your SEO Client Base

February 25, 2022 / 4 minutes of reading

SEO is one of the major game changers in the digital landscape. Ironically, not all businesses have optimized websites. A 2015 survey shows that only 25% of small businesses in the US use SEO as a marketing tool, and this can mean a lot of missed opportunities for these businesses […]

Generate Leads for Your Agency with Niche Marketing

February 25, 2022 / 6 minutes of reading

Over the years, we’ve had the opportunity to work with over a thousand agencies and digital professionals. These partners come from different backgrounds from all over the world, but the most successful agencies have one thing in common that sets them apart from their peers: They don’t just know how to market their clients, they …

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Three Steps to Building Small Business Brand Advocates

February 24, 2022 / 6 minutes of reading

It’s a common misconception among small businesses that online reputation management is primarily defensive, that it’s all about taking down negative reviews. After all, reviews only become a problem when they’re bad, and that’s when businesses come to agencies looking for a solution lest it cost them new customers. […]

Spot the Good Opportunities in Bad Reviews

February 24, 2022 / 4 minutes of reading

When businesses receive negative reviews, they panic. They either respond to the review or take it down—most of the time it’s the latter. What most businesses fail to see is that they can use negative reviews as a turning point for their local presence. […]

Building Local Search Presence with Citations

February 25, 2022 / 6 minutes of reading

As customers have grown accustomed to learning about nearby businesses online, it’s become increasingly important for local businesses to be found where most customers are looking for them. […]

Key Takeaways from Selling SEO the Right Way

February 25, 2022 / 4 minutes of reading

Last week’s Boost Your Business Webinar focuses on becoming an expert at selling SEO. Bernard and William discussed different touch points that show partners and freelancers how to go from good to great in pitching their SEO services. […]

Online Reputation: Building a Stronghold for Clients

February 24, 2022 / 5 minutes of reading

Online reputation is not only about what people are saying on social media posts, review sites, and the comments sections of blogs. For those who are running an online business, it’s the fine line between closing a sale and losing customers to competitors. […]

Getting Digital Leverage with Multiple Social Channels

February 25, 2022 / 4 minutes of reading

As online users flock to social media, these sites have become more than just a place for reaching out to people—these turned into a marketplace for businesses. It’s not hard to stumble into a business with a Facebook or Twitter profile these days. After all, a smart business owner would go to where the customers …

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Presenting Reports: Turn Data into Insights for Clients

February 24, 2022 / 5 minutes of reading

Reporting on your campaign success isn’t just about showing clients charts and data. You need to be able to present reports in a way that your clients can connect to their business objectives. Showing them that they rank highly for a keyword or their Facebook Ads are generating thousands of impressions isn’t enough. How does …

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Selling Web Design Made Easier with New Dashboard Features

February 24, 2022 / 2 minutes of reading

It’s complicated. Web design is a complex, highly-collaborative process, requiring back-and-forth discussions with clients, multiple revisions, and often includes additional expenses. After all, a website is the foundation for your client’s digital presence and key to making a good impression online. Each client takes ownership of the website and demands the most that they can …

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How Offering Multiple Services Benefits Your Digital Business

February 23, 2022 / 7 minutes of reading

Digital agencies that specialize in one or two services often fall into a kind of tunnel-vision, becoming too fixated on their services that they forget what their clients fundamentally need from them: To establish an online presence for their brand that can realize their marketing and business objectives. And their clients are slowly realizing that …

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Introducing The New Local Web Design Package

February 24, 2022 / 3 minutes of reading

Faster, better, more competitive. While other companies are increasing their prices, we are finding ways to reduce ours. Starting tonight, we are releasing an improved Local Web Design Package built upon premium niche-targeted WordPress themes and with faster development time—at 50% less than the price of our previous offering. With provisions for up to 30 …

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Key Takeaways from the “Be a Powerhouse Agency” Webinar

February 25, 2022 / 4 minutes of reading

Preview(opens in a new tab) Business owners are always thinking about how to get their businesses to the next level. But even the most successful and enterprising of business owners get stumped every now and then. Suddenly business growth plateaus, and it’s not always clear how to get out of this rut and back on …

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Overcoming Barriers and Challenges of Small Businesses in Building Websites

February 24, 2022 / 8 minutes of reading

Having a top-performing website is never easy. Although this is true for businesses of all sizes, small businesses are in for a bigger battle. Today, it’s indeed possible to build a website in less than an hour, however, it’s a different ball game when you’re planning to build a successful website that people actually want …

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Introducing: SEOReseller’s Reputation Management Dashboard

February 25, 2022 / 2 minutes of reading

SEOReseller.com is rolling out new powerful features for your agency dashboard. We launch the Reputation Management tool― a feature available to everyone who signed up to our dashboard. Designed and developed to monitor your client’s online reviews and business listings, this new feature enables you to leverage SEOReseller’s technology to provide more value to your …

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Searching Small: Why Bother with Local and How to Make it Big

February 24, 2022 / 4 minutes of reading

There are several elements in Search Engine Optimization that need to act in perfect concert before it can work. Vigilant link building, creative content, intriguing PPC ads, and efficient marketing strategies all play a part in the success of a campaign. But, no matter how hard we work, it’ll all be for nothing if we …

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White Label Facebook Paid Advertising

February 23, 2022 / 2 minutes of reading

Whether your clients are looking to reach new audiences, expand their current social network, stimulate business page engagement with more post likes, comments, and shares, generate recurring traffic to their websites, gain awareness or retain local customers or target a certain demographic within a location, our new Facebook Paid Ads, one of  SEOReseller’s improved white label …

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Google Search Trims Down 7-Pack SERPS — Why?

February 25, 2022 / 3 minutes of reading

This just in: Google is realigning its local search results to make room for streamlined local business suggestions. What’s happening? Google has reportedly been trying different layouts for local searches in line with its Material Design, but that is not what’s causing the buzz. Searches involving the hospitality, food, and entertainment sectors have started showing …

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Google to Remove Unverified GMB Listings

February 25, 2022 / 2 minutes of reading

Google has announced that it will begin shutting down unverified Google+ Local pages on July 28, 2015. After the update, any pages not associated with an actual account will no longer be viewable. Based on a previous announcement, long-inactive accounts that do not respond to contact attempts from the Google My Business team will be …

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Penguin Refresh Months Away; Google Maps Gets More Interactive

February 24, 2022 / 2 minutes of reading

The highly anticipated Penguin refresh that Google says will allow the algorithm to run in real time is still months away, according to Gary Iles of the Google Webmaster Trends Analyst Team. Reports of a Panda data refresh first became known early in June. Webmasters that have been hit by the latest update of the …

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Your Dashboard just got BETTER!

February 24, 2022 / 2 minutes of reading

As the search landscape continues to change, so does the demand for white label SEO solutions that can adapt. This is why the SEOReseller.com’s SEO dashboard software is getting an upgrade to provide a better overall client experience. On June 7, 2015, we will be upgrading the dashboard that SEO agencies and their clients love. …

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Take Your SEO Startup to the Next Level with Our Free Templates and White Papers

February 24, 2022 / 4 minutes of reading

“Can I start my own SEO company even without formal training or experience?” This is a question we’re often asked, and our answer is always yes. The key is knowing the essential work that needs to be done, having the right tools, and knowing the right people. You’ve probably read other stuff online telling you …

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SEO Campaign Management: How to Launch a Successful SEO Project

June 3, 2022 / 7 minutes of reading

“What exactly happens after launching my campaign?” This is a common and pressing question we get from SEO resellers every day. An inquiry that is so basic yet requires a full explanation about what we mean by “getting your campaign rolling” with our SEO services.  After filling out our order form and making your payment, …

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Apple, Facebook, and Mozilla on this Week’s SEO News Roundup

February 25, 2022 / 2 minutes of reading

Apple, Facebook, and Mozilla — some of the biggest names in the industry making waves with updates and plans for the future. Here is this week’s roundup of search-related news. Facebook Launches New Local Search and Discovery Tool Facebook introduced Places, their own discovery tool for local search. The social network uses its Graph search, …

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Google My Maps Upgrade: How This Evolution Benefit Businesses

February 25, 2022 / 2 minutes of reading

Google has been busy as of late in terms of ditching some of its solutions, like what happened to Authorship, and polishing its fairly ignored products. Last week, one of the most exciting developments for marketers and online businesses materialized with the announced return of My Maps. My Maps is not a brand new product. …

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Amazon Takes Aim at Google AdWords with New Sponsored Links

February 25, 2022 / 4 minutes of reading

The key to delivering relevant online ads is data: target demographics, psychographics, traffic monitoring and trends, personal data, and more. Google has data about what we search for, Facebook has information on what we like and share, and YouTube has facts and figures on what we like to watch. Amazon, however, may have the best …

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Old Yahoo Local Reviews Getting Replaced with Yelp Reviews

February 24, 2022 / 3 minutes of reading

Online reviews have a huge effect on how potential customers view your business. Whether good or bad, they give anyone researching about your business a good idea what to expect from your products and services. Earning an online review, especially a positive one, can be difficult no matter how great your products and services are, …

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Microsoft Announces “Cortana,” Your New Virtual Assistant

February 24, 2022 / 3 minutes of reading

Siri and Google Now have company. After months of speculation and rumors, Microsoft has announced their own virtual assistant, Cortana. The new virtual assistant will be released as part of Microsoft’s new Windows 8.1 software. Part-Siri, Part-Google Now This new virtual assistant is said to be part-Siri, Part-Google Now in that it features the capabilities …

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How to Reach Out to Content Publishers the Right Way

February 23, 2022 / 4 minutes of reading

How do you get online publications to post your content on their websites? With the evolution of guest blogging, it’s not as simple as sending out an email blast to multiple publishers with a template message, or paying a publisher to post your content. Getting your content published is about providing value to readers and …

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Are You Doing Your SEO Right? Your Traffic Should Speak for Itself [Case Study]

February 25, 2022 / 7 minutes of reading

If there’s one thing my experience in the online marketing industry has taught me, it’s this: SEO is still the king of the hill in terms of getting qualified leads online. Over the years we’ve been asked by our clients the same questions repeatedly about how they can improve their rankings, traffic and conversions, and …

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Mobile Trends to Watch Out for in 2014

February 24, 2022 / 3 minutes of reading

With more than 1 billion smartphones shipped worldwide by the end of 2013, it’s not surprising that digital marketing in 2014 will require a sound mobile strategy to succeed. Today I want to talk about the key mobile trends to watch out for this year. The “Mobile-First” Strategy Mobile marketing has become so important that …

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Google Tests Ads on Knowledge Graph

February 25, 2022 / 2 minutes of reading

The Knowledge Graph as we know it may change very soon. Google surprised many this weekend by testing ads on their Knowledge Graph. Twitter user Gianluca Fiorelli (@gfiorelli1) posted a photo on Twitter showing a Knowledge Graph entry for a car with an ad format included: The car knowledge graph format is a relatively new …

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Facebook Mobile Traffic Up 253% According to Study

February 25, 2022 / 3 minutes of reading

Social media sharing company Shareaholic recently released data showing the explosion of Facebook referral traffic on mobile. According to the study, the traffic from September 2012 to September of this year grew by a whopping 253.25%. This mobile traffic growth contributed to Facebook’s overall referral traffic growth for the same period. Consistent with Facebook’s Findings …

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Google’s Hummingbird: Were You Hit?

February 25, 2022 / 3 minutes of reading

At Google’s 15th anniversary, they announced that they have rolled out Hummingbird, an entirely new algorithm that helps Google interpret complex questions better. This new algorithm changed the way Google reads queries in that they now understand context and interpret meanings of complete sentences beyond the literal, allowing users to stop using targeted keywords for …

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Does PageRank Still Have Value Today?

February 25, 2022 / 4 minutes of reading

PageRank used to be one of the factors you monitored regularly to determine how your campaigns are working. It was once a reliable source of information, as it was updated regularly and it reflected the quality of your links and your overall site health. Over the years this has changed, and now we hardly ever …

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Facebook’s Updated Promotion Policies: What Does It Mean for You?

February 25, 2022 / 4 minutes of reading

Facebook recently updated their policies for running promotions on their site. These changes, announced on the Facebook for Business news page, are meant to “make it easier for businesses of all sizes to create and administer promotions on Facebook.” It’s important for you to look at these changes because promotions are a great way of …

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AdWords Geo-Targeting Techniques That Improve Your Campaigns

February 25, 2022 / 3 minutes of reading

Geo-targeting Google AdWords campaigns may be good for gathering relevant local traffic, but it presents an entire set of challenges. Volume is diminished when targeting specific locations, and this can look like a negative thing to your clients. Some searchers also limit their cookies and browsing information, and with Mozilla making their recent announcement to …

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Study: 90% of Business Owners and Consumers Trust Yelp Reviews

February 24, 2022 / 3 minutes of reading

The impact of claiming and optimizing Yelp listings reverberates from your local search optimization campaigns to your clients’ engagement with their target market. An infographic based on a study recently released by merchant payment solutions provider Merchant Warehouse shows that 90% of business owners and consumers using Yelp say positive reviews influence their purchasing decisions. …

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Google Analytics’ Keyword Planner Now Live, Replaces Keyword Tool

February 25, 2022 / 3 minutes of reading

Google warned last June that their Keyword Tool was about to be phased out very soon. Google has finally pushed through with the plan and replaced Keyword Tool with the improved Keyword Planner. You’ll see an introduction to the Keyword Planner when you visit the Google AdWords Keyword Tool page. More Keyword Statistics Available The …

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Moz Releases 2013 Local Search Ranking Factors

February 24, 2022 / 4 minutes of reading

Moz has released the results of their yearly Local Search Ranking Factors survey, and the results are consistent: the lines between organic, local, social and mobile are blurring, and optimizing all three is essential in ranking you for local SERPs. Place Page and On-Page Signals the Highest Influencers The overall results showed that place page …

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Online Marketing Statistics that Can Help Improve Your Business

February 24, 2022 / 3 minutes of reading

Knowing the state of online marketing is important in helping you keep your methodology updated. We have interesting online marketing statistics from the previous week that can help you look at your own business and analyze where you can improve and boost your SEO strategy. Only 20% of businesses factor in their objectives during data …

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Study: Advertising is Killing Consumer Satisfaction Online

February 24, 2022 / 4 minutes of reading

A newly released study by satisfaction analytics company ForeSee shows that search engines and social media sites received lower satisfaction rates this year compared to last year. E-business satisfaction has dropped by 3.9% overall, receiving its lowest rate in a decade. The study alludes to the “growth and proliferation of advertising” as the main culprit …

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Understanding How Google Counts Local Results

February 24, 2022 / 4 minutes of reading

Google’s SERPs have changed their appearance since different types of search results have become prominent. When you run a search, you’ll find paid results, local listings, images, videos, and organic results mixed up in one page. Today, I want to share how you can determine your true SERPs placement more accurately in order to adjust your …

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SEOReseller.com Launches Resource Center

February 24, 2022 / 3 minutes of reading

Our team has always been passionate about educating our partners and other marketing specialists about the online marketing industry. Today, we take our passion a step further. I’m very excited to announce the launching of SEOReseller.com’s very own Resource Center. The SEOReseller.com Resource Center is aimed at agency partners, online marketers and SEO professionals looking …

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Google Local Carousel’s Impact on Search

February 25, 2022 / 3 minutes of reading

Local Carousel Results is the biggest change to Google’s local search in a long while. The “carousel” listings contain the businesses’ names, ratings, pricing summary, establishment type, and images of the establishments. Right now, this new feature is only rolling out in English in the U.S., but it will be rolled out to other countries …

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Top 7 Future-Proof SEO Fundamentals You Should Know

February 24, 2022 / 5 minutes of reading

Future-proofing your SEO is becoming more urgent as search engine algorithms become more intelligent. The measures you take today as an online marketer should protect your own and your clients’ websites from future updates. Make sure not to miss these seven elements when creating your optimization strategy. Quality Content What both readers and algorithms want …

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Profile-Based Market Segmentation Approach to SEO

February 24, 2022 / 4 minutes of reading

Reaching out to specific niche markets effectively requires targeted marketing efforts. Profile-based market segmentation has helped traditional businesses become successful by directing marketing efforts where they matter most. The same approach can help your search optimization campaigns become more effective at giving your clients the results they want. Selecting Profile Parameters Just as you would …

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Your Starter Kit to Mobile SEO

February 24, 2022 / 3 minutes of reading

If you’ve read our Agency Guide to White Label SEO (and if you haven’t, download it from the link and read it now), you’ll have seen us briefly discuss why mobile SEO is one of the solutions you should focus on in the near future. Today I want to expound on this further and give …

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Google Glass: What It Means for SEO

February 25, 2022 / 5 minutes of reading

Unlike computers and smartphones, Google Glass gives direct answers from collated information instead of giving choices in a list form. In this sense, you can consider Glass as an answer engine instead of a search engine in the strictest sense of the word, a virtual personal assistant similar to Apple’s Siri. You will need a …

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Google Launches New Maps Interface

February 25, 2022 / 3 minutes of reading

Good news for all local businesses and online map users: Google announced recently that they are changing the interface of Google Maps. The brand new look comes with many improvements that integrates local seo, social media and search in one rich mapping platform. The change aims to make Maps more personalized and intuitive for users. …

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SEOReseller Rolling Out New Exciting Product Developments!

February 25, 2022 / 4 minutes of reading

Today we are rolling out our exciting new product updates. This update marks the most advanced product formula we’ve made in our organization’s history. Our new packages bring your whole SEO world together in one powerful, integrated marketing system. We believe that Inbound Marketing is the future of providing end-to-end services for your clients. That’s …

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More Exciting Product Developments – May 1st

February 24, 2022 / 3 minutes of reading

We’re excited to announce that on the first of May, 2013 we are making the most comprehensive update to our products in the history of our organization’s growth. This update reflects our commitment to providing our agency partners ever improving quality of marketing services. Month over month we’re connecting with marketing agencies worldwide and producing …

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The Digital Marketing Guide to Using CRM

February 24, 2022 / 4 minutes of reading

Customer relationship management makes business more streamlined and more consumer-oriented by identifying and studying your market, managing tasks and tracking conversion progress. CRM platforms are becoming an important tool and strategy for digital marketing agencies and SEO professionals. I’ve put together this guide that details how you can use and benefit from integrating CRM into …

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How to Outsmart Your Competitors at SEO

February 25, 2022 / 6 minutes of reading

How do you cut your way through all the noise and competition and stand out from other SEO companies in the market? Simple: develop better SEO and online marketing strategies. Outsmart your biggest SEO competitor today and make them irrelevant by following these tips. Talk to Your Clients The biggest mistake your competitors make is …

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SEO Selling – Three Selling Success Tips from David Ogilvy

February 24, 2022 / 4 minutes of reading

There’s much to be learned from the Father of Advertising himself, David Ogilvy. Many of his ideas still hold true to this day, and they can be applied to selling different kinds of products, including SEO. I want to share three tips from Ogilvy that you can use when selling SEO to local businesses more …

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What Type of White Label SEO Solution is Best Fit for My Agency

February 24, 2022 / 4 minutes of reading

Choosing the right products for your agency can be difficult, especially if you’re a start-up agency. I already shared with you how to determine if you need white label SEO solutions. Today, I want to help you discover what type of white label SEO solutions suit your agency. Search Engine Optimization Why You Need It: Millions …

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How to Grow Your Revenue by Adding Our SEO Solutions to Your Portfolio

February 25, 2022 / 3 minutes of reading

In today’s blog, I want to discuss how you can grow your revenue by adding our solutions to your current product line. As our partners, we invest our time and energy in helping your company grow. I’m going to share a few tips on how you can grow your revenue in reselling our products as …

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How to Come Up with the Best Site Architecture

February 25, 2022 / 5 minutes of reading

Organizing your website architecture the right way is important in ensuring the success of your SEO campaign. This can be tricky, given the algorithmic updates Google has released over the past year. Having strong website architecture also makes it easier for visitors to find the information they need on your site, improving their browsing experience. …

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How to Pitch Using Our SEO Proposal

February 25, 2022 / 4 minutes of reading

In today’s blog, I want to continue our educational sessions and focus on your marketing strategy. Your sales pitch is your last chance to convince potential clients that you can give them the marketing strategy they need for their business. I want to discuss how our branded SEO proposals can help improve your pitch and close …

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Traditional Goes Digital: Why Digital Marketing Should Be Your Agency’s Next Step

February 24, 2022 / 4 minutes of reading

Our goal as your partner is to help you advance your company and find new business opportunities wherever we can. This is why today, I want to talk to you about going digital. Many of our partners have successfully integrated digital solutions with their traditional marketing practices. Let me share with you why this should …

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Three Top Upselling Strategies in Online Marketing

February 24, 2022 / 3 minutes of reading

Knowing how to upsell your online marketing products helps you attract more new leads and build longer relationships with customers. In today’s blog, I want to share strategies you can use to upsell more effectively. Before the Sale: Visibility Matters Upselling is easier when done online because the only limit to your display of products …

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Power of Communication: Key Questions To Ask Your SEO Clients

February 23, 2022 / 12 minutes of reading

The SEO industry continues to grow in demand over the past few years.  With businesses in the US spending nearly $80 billion in SEO alone, you can just imagine how much more it generates globally.  This goes to show that people are relying on SEO experts more than ever. Likewise, as an SEO agency, it’s …

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How to Uniquely Position Your SEO Business

February 25, 2022 / 4 minutes of reading

We’ve given you so many tips on improving your methodology in the past. I want to talk about something different today – uniquely positioning your SEO business. Now that you’ve improved your methodology, it’s time to make your business stand out from the competition. Here are some tips on setting your company apart from the …

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How to Come Up with a Content Strategy for Local SEO

February 24, 2022 / 4 minutes of reading

Having an effective content strategy for local SEO helps drive relevant traffic, turn visitors into brand ambassadors, and boost your conversions and revenue. In today’s blog, I want to share how you can come up with an effective content strategy that draws in your local target market. Your market wants an authority figure, and giving them …

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The Power Of Customer Advocacy In SEO

February 24, 2022 / 5 minutes of reading

Recent algorithmic updates by Google have uncovered exciting new SEO opportunities for brands. One of these opportunities is using brand advocacy as leverage to build a better content and link building portfolio to rank higher in SERPs—an important move when executing a local SEO strategy for hotels and restaurants. This relationship is characterized by transparency, …

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Video SEO Guide – How to Show Video Snippets in Google SERPs Listings

February 24, 2022 / 2 minutes of reading

Google is finding more ways to give rich media the credit they deserve on their SERPs. Today, photos and videos count towards website rankings when they are properly optimized. This is what I want to talk about in today’s blog. Video SEO helps ensure Google shows and credits the right videos for your clients’ websites. …

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Incredibly Insightful Confidential 2012 Google Guideline Handbook Leaked

February 25, 2022 / 4 minutes of reading

On September 06, 2012, Google’s Guideline Handbook was leaked online dated as June 22, 2012 – The document was prepared for search quality raters that Google employ using contractors.  Google has more than 4,500 people around the world evaluating the search results and assigning scores – that further get defined in Google’s search algorithm. The …

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How to Sell SEO Like a Rock Star

February 25, 2022 / 2 minutes of reading

We’re dedicated to helping our partners achieve their business goals and grow in the SEO industry. This is why in today’s blog, I want to discuss how to sell SEO services like a rock star. Use this as an introductory guide to becoming a successful SEO reseller, whether it’s your first time in the industry …

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The Marketer’s Guide To White Label SEO

February 24, 2022 / 4 minutes of reading

In today’s blog, I will walk you through our entire SEO process, our dashboard, our methodologies, and leadership. Many of our partners, who are also marketers like yourself, started with us with limited knowledge in white label SEO. Today, they are all generating revenue and in the profit zone with our SEO services. If you are a …

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Understanding Our Monthly Reports

February 24, 2022 / 5 minutes of reading

In this blog, I want to walk you through our monthly executive summaries. These are the written white label reports you receive every month, detailing the progress of your campaign. We’ve made our monthly executive summaries informative and easy for end clients to understand, but this entry serves as your guide to understanding it more …

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Top 5 Items In The Google Update

February 24, 2022 / 2 minutes of reading

Throughout the recent Google updates there tends to be reoccurring themes surrounding what is being targeted. This is what I will talk about in today’s blog. To properly “future proof” the SEO of you client’s websites, we’ve focused on these following areas. Take a look at what it really takes to prepare your campaign for …

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Introducing Our New Local SEO Products (Apple Maps Included)

February 25, 2022 / 2 minutes of reading

Apple has recently announced their new native maps program – a built-in app that will be available with the iOS 6 release this fall. In line with this, we’ve modified our local SEO services to give your clients updated maps listing exposure. We are proud to announce in our local SEO services an upgrade that optimizes …

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Top 5 Google Algorithm Patents And How They Affect SEO

February 24, 2022 / 7 minutes of reading

Patents provide exclusive rights to your inventions from the date of filing of the patent application, and are filed through USPTO. Gov – SEO related patents provide insights into search engines’ algorithms. The exact number of patents is not displayed online, but different reports have shown that Google owns hundreds of thousands, presumably, patents with …

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Top 10 SEO Tips for Small Businesses and Marketers

February 24, 2022 / 4 minutes of reading

Search engine optimization is necessary for every business that wants to reach a wider audience. Optimizing sites of small businesses could be more difficult, because they will be competing with larger, more established names in their industry. These 10 tips help improve the online visibility of small businesses, increasing conversions and ROI.

Google+ Local: 5 Tips in Optimizing your Listings and/or Pages

February 25, 2022 / 3 minutes of reading

By now you’ve already read many blog posts and reactions about the recent integration of Google Places to Google Plus thus making Google+ Local. Here are some tips that you can use for your Local SEO efforts.

Latest Panda Update

February 25, 2022 / 2 minutes of reading

As an SEO reseller company, we should also know what the current algorithm updates are. In line with this, Google recently announced that they are going to have an updated change in their Panda system. Every SEO company should know about this update to help them give their SEO websites a boost. Panda 3.3 According …

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Results Of The Freshness Algorithm

February 24, 2022 / 2 minutes of reading

Companies who outsource SEO may not be aware of the current trends, though most SEO outsourcing companies should know this by heart. Recently, Google had an algorithm change – a modification of the previous Caffeine algorithm which affected 35% of the searches. While in the previous Panda update, 12% of the searches were only affected. …

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4 Local and Seasonal SEO Strategies You Shouldn’t Miss Out

February 25, 2022 / 2 minutes of reading

Covering every aspect of SEO is essential for a successful campaign. If you think your company covers everything that your business offers, you may want to ask yourself about the SEO opportunities available during various seasons. While you think about your SEO efforts, don’t forget about the seasonality of your business and how it affects …

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Google Places Bug: Are You on “Pending” Status?

February 25, 2022 / 2 minutes of reading

Lately, Google has been receiving a lot of complaints and questions on threads at Google Places and Maps forums when business owners and local SEO reseller companies started noticing that their Places listings have suddenly changed its status from “Active” status to “Pending.” The issue has been confirmed that a bug is responsible for the …

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