What Should Marketers Do with Google’s Movement towards Secure Search?
Just three days ago, Google did what the online industry is now calling the “keyword…
Dispelling Conversion Rate Optimization Myths
One of the goals of conversion rate optimization as part of your website optimization services…
Six Ways to Refresh Your SEO
Doing a regular SEO cleanse helps keep your clients’ websites fresh and ensures the continued…
AdWords Geo-Targeting Techniques That Improve Your Campaigns
Geo-targeting Google AdWords campaigns may be good for gathering relevant local traffic, but it presents…
Study: 90% of Business Owners and Consumers Trust Yelp Reviews
The impact of claiming and optimizing Yelp listings reverberates from your local search optimization campaigns…
Matt Cutts: Tell Us More about Small Websites That Should Be Ranking
Some very interesting news for you: Google is collecting more data about websites in a…
Google Analytics’ Keyword Planner Now Live, Replaces Keyword Tool
Google warned last June that their Keyword Tool was about to be phased out very…
Common Misconceptions about Link Disavowals
Understanding how Google treats link disavowals and implements linking penalties will help you audit and…
Conversational Search and the Future of Google’s Search Query Processing
Understanding the way search engines process queries lets us know what adjustments are necessary to…
Moz Releases 2013 Local Search Ranking Factors
Moz has released the results of their yearly Local Search Ranking Factors survey, and the…
Online Marketing Statistics that Can Help Improve Your Business
Knowing the state of online marketing is important in helping you keep your methodology updated….
Consumer Awareness vs. Customer Service: Why Social Media Needs Support
You may encounter clients that insist on running no other marketing campaign but social media…
Understanding How Google Counts Local Results
Google’s SERPs have changed their appearance since different types of search results have become prominent. When…
Google Local Carousel’s Impact on Search
Local Carousel Results is the biggest change to Google’s local search in a long while….
How to Streamline Your SEO Campaign Process
Clients, by nature, are usually hoping for either or both of these things: instant actions,…
The Road to Becoming a Content Marketer
The demand for content marketers is consistently increasing, which is why it’s important that you…
Google’s Penguin 4 with Penguin 2.0 Technology is Now Live
*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Matt Cutts announced the…
Google Launches New Maps Interface
Good news for all local businesses and online map users: Google announced recently that they…