Clients

KEX+ Recap: The 4 (+1) Pillars of Search Engine Optimization

On November 17, SEOReseller launched a new addition to the KEX+ webinar, where we have in-depth discussions of industry-related topics and provide professional advice to help your websites rank. In the last episode, Bernard San Juan III and Jeriel Martinez talked about the pillars of search engine optimization: Technical On-Page Content Off-Page Localization You’ll find …

KEX+ Recap: The 4 (+1) Pillars of Search Engine Optimization Read More »

The Two Main Sides of SEO: On-Page and Off-Page

60% of marketers claim SEO provides them with their highest-quality leads. When you hear “SEO,” you likely think of metadata optimization, keywords, and organizing pages, all things that have to do with your website. However, a successful campaign will also incorporate strategies to optimize for ranking factors outside your website. Learn about the two main …

The Two Main Sides of SEO: On-Page and Off-Page Read More »

SEO Ranking Factors: An Overview

Search engine optimization (SEO) should be the cornerstone of any online marketing strategy, as 68% of all online experiences start with a search engine. This means your clients are invisible to a vast pool of potential customers if their websites aren’t optimized, no matter how good their other digital assets are. However, you can’t just …

SEO Ranking Factors: An Overview Read More »

How AI Content Can Help You Scale Your SEO Campaign

Marketing studies have revealed that the average consumer’s attention span dropped from 12 to 8 seconds. For success in the digital landscape, it is imperative to exploit those gold-fish memory moments to their fullest potential and capture the customer’s interest.  The best method to put this into practice is with relevant content. Making your website …

How AI Content Can Help You Scale Your SEO Campaign Read More »

Google Maps SEO – What is It and How Does it Rank Your Businesses Higher?

The rise of the internet has brought upon an enormous shift in the way people search for businesses. Since its launch in 2005, Google Maps has become an essential tool in online marketing. In the cutthroat industry of online marketing, one absolutely needs to make sure that their business stands out and that Google recommends …

Google Maps SEO – What is It and How Does it Rank Your Businesses Higher? Read More »

Comparing SEO vs. SEM: Differences, Benefits, and More

Search optimization is critical in today’s digital society. If you don’t have a solid optimization strategy, then it’s likely that your competitors are outranking you at every turn. There are so many optimization acronyms floating around these days. How do you know which is right for your company? It’s not as complicated as it may …

Comparing SEO vs. SEM: Differences, Benefits, and More Read More »

WordPress SEO: A Comprehensive Guide to Set You Up For Success

Your WordPress website isn’t ranking well on Google and other search engines.  Or maybe you’re getting a small amount of traffic to your site, but not enough to claim that your SEO strategy is working as well as it could. With Google constantly evolving, we understand the challenge of keeping up with SEO best practices. …

WordPress SEO: A Comprehensive Guide to Set You Up For Success Read More »

How to Do White Hat SEO: Techniques That Are Evergreen and Results-Driven

Lots of vocabulary gets thrown around when discussing SEO, and the term “white hat SEO” is no different. You may have heard the term before, and even done a little bit of research into why it’s so important to a successful SEO strategy. Nevertheless, you still may have a few questions, including: What is white …

How to Do White Hat SEO: Techniques That Are Evergreen and Results-Driven Read More »

What Is Organic SEO and Why Is it So Important for Your Business?

What Is Organic SEO and Why Is it So Important for Your Business? Organic SEO (and the term “SEO” in general) can get thrown around in the marketing and advertising world a lot.You know it’s important, but you’re not quite sure why.

What is Guest Blogging and Why is it Important for Businesses?

One of the most effective ways to gain organic traffic is through blogs. Blogging allows you to connect with people, more specifically, people who matter to your website. Here, we’re going to take it a step further and discuss one blogging strategy that is widely utilized by marketers to amplify their reach: guest blogging.  It’s …

What is Guest Blogging and Why is it Important for Businesses? Read More »

Website Design Proposal to Close More Clients (700+ Clients Served)

Finding the right web design lead is not an easy feat, however, once you find them, you want to make sure that you close the sale. For that to happen, a client should be able to understand what they’re getting and what your services entail. This is why creating a website design proposal that establishes …

Website Design Proposal to Close More Clients (700+ Clients Served) Read More »

5 Crucial Content Marketing Metrics to Track And Improve for Your Clients 

No matter how creative, ground-breaking, or popular your content assets are, they are bound to impact your business’ bottom line. The real question lies in how proactive you are when measuring every aspect of your agency’s content marketing strategy. According to a 2020 CMI study, an impressive 80% of marketers are down to using metrics …

5 Crucial Content Marketing Metrics to Track And Improve for Your Clients  Read More »

5 Ways to Make Sure You are Choosing the Best Digital Marketing Agency

All modern businesses have one common goal  — to become an internet sensation. With a significant rise in the cost of advertising in print and electronic media over the last couple of years, many small businesses have opted to go for digital marketing, which is more cost-effective.  The increased popularity of social media has also …

5 Ways to Make Sure You are Choosing the Best Digital Marketing Agency Read More »

Starting A Web Design Business: A Checklist For Your Web Design Agency

Starting a web design business is more relevant now than ever, Covid-19 showed businesses just how much a good online presence can make it or break it for their business. Although the demand for web design services is skyrocketing, it doesn’t mean that the road to success is a breeze. Like any other business, getting …

Starting A Web Design Business: A Checklist For Your Web Design Agency Read More »

Outsourcing Web Design Projects: How to Manage Campaigns Efficiently

Businesses are now finding it necessary to either create an ecommerce website or update their current ones and this is creating a great need for web development services. You must be feeling the effects of this spike in demand, thus, the necessity to outsource web design services. However, are you prepared to manage multiple outsourced …

Outsourcing Web Design Projects: How to Manage Campaigns Efficiently Read More »

Website Design Builder for Startup Agencies: 9 Things To Look For

Some small businesses are now beginning to realize that social media isn’t enough to get their messages or products out in the market these days. To truly establish an internet presence that represents a brand, a website is necessary to stand out from the competition.  Selling web design is different from selling SEO. SEO is …

Website Design Builder for Startup Agencies: 9 Things To Look For Read More »

SEO Software Guide: How To Find The Right One For Your SEO Business

Choosing the right SEO Software for your business can be a challenging task. Aside from the features that you have to consider before pushing through with a subscription, you also have to make sure that the software is compatible with your business process.  Why do you need SEO software? The challenges for SEO agencies or …

SEO Software Guide: How To Find The Right One For Your SEO Business Read More »

How To Set Up An Ecommerce Business

The continuous growth of ecommerce is skyrocketing as people worldwide are spending more time and money on the internet. This consumer behavior is triggering more businesses to adapt to the digital market and start an ecommerce business. There’s no denying the obvious: e-commerce is a gateway for businesses to increase visibility more than brick & …

How To Set Up An Ecommerce Business Read More »

20 Best Small Business WordPress Themes to Rock Your 2020

Some small businesses settle on having a social media page, thinking that building a website is out of their budget and too complicated.  Choosing the best WordPress theme for small businesses takes away that kind of perspective when you’re selling web design to clients. By offering them a WordPress theme, small businesses can get a …

20 Best Small Business WordPress Themes to Rock Your 2020 Read More »

Sell SEO Better: Must-Read Sales Books To Help You Sell SEO Services

SEO is one of the most in-demand businesses right now. Establishments and companies of all sizes are cramming to set up online stores left and right. After setting up shop, they’re all gradually seeing the value of investing in SEO services. That’s the reason starting an SEO business is turning out to be a logical …

Sell SEO Better: Must-Read Sales Books To Help You Sell SEO Services Read More »

Website Design Pricing Guide: Increase Your Web Design Revenue

“How much do you charge for web design?” It’s one of the first questions you’ll hear from potential clients looking for web design services.  There’s no right or wrong answer to this question—you’ll hear different answers from different experts. Website design pricing often ranges from $1000 to $60,000 and over, depending on the build and …

Website Design Pricing Guide: Increase Your Web Design Revenue Read More »

Top 10 SEO Project Management Tools: Deliver Results Like Clockwork

When it comes to SEO, it’s natural to think first about ranking the website. But, one thing that agencies – especially the ones starting out – often leave out of the equation is managing their SEO projects efficiently.  The outcome? SEO projects started piling up into a hot mess. It’s the type of chaos you …

Top 10 SEO Project Management Tools: Deliver Results Like Clockwork Read More »

Web Design Questionnaire: 10 Questions to Always Ask Your Clients

After successfully selling web design and closing a client, you’re now ready to take the next step.  Where do you start? How do you make sure you’re not hitting roadblocks? Before you get your creative juices flowing and start coding, you need to be on the same page as your client. This starts with preparing …

Web Design Questionnaire: 10 Questions to Always Ask Your Clients Read More »

How to Be an SEO Consultant: 5 Steps to Solidify Your Success

Businesses have witnessed the power of SEO, and it’s enough to convince them to start hiring more SEO professionals.  In this age where businesses are banking on digital presence, SEO consulting can be a lucrative career. So, here’s the big question: how do you become one?  Like any other profession in the digital marketing industry, …

How to Be an SEO Consultant: 5 Steps to Solidify Your Success Read More »

How Tech Is Changing Marketing

Technology has revolutionized all industries, from construction to pharmaceutical and even retail. Therefore, it is no surprise that technology in sales and marketing has also transformed at a similar rate. Every business uses marketing techniques to bridge the gap between its services and consumers. For this reason, new technologies are constantly developed to increase revenue …

How Tech Is Changing Marketing Read More »

25 Best WordPress Themes for SEO Agencies in 2020

One of the important digital assets of every SEO business is a responsive, visually-captivating website. Without your website, your SEO business lacks the identity to stand out from the rest.  Building your agency website becomes less complicated if you have the best SEO agency WordPress theme. You need one that displays your SEO agency’s branding …

25 Best WordPress Themes for SEO Agencies in 2020 Read More »

Why Online Reputation is Important to Your Agency

Every entrepreneur knows reputation can make or break any company. When it comes to  online reputation, studies show that you have two-tenths of a second to impress your audience before they form a perception of your website. While you probably shouldn’t care about what other people think, it’s different in business where reputation is a …

Why Online Reputation is Important to Your Agency Read More »

How to Hire A Great Account Manager For Your SEO Company

Account managers are an integral part of your business and client retention process. They are the key players who have the ability to make your business irreplaceable to clients. But having the wrong person for the position can cost you and affect your business. An estimated  72 percent of US employers said that they’re having …

How to Hire A Great Account Manager For Your SEO Company Read More »

What is SEO: Your 2021 Guide to Search Engine Optimization Marketing

Ever Googled something and asked how the results came to be? Why is Google showing a particular result from this website and not another? What’s the basis for a website ranking higher than another with the exact same topic? How can you make your website perform the same way? The internet is now an integral …

What is SEO: Your 2021 Guide to Search Engine Optimization Marketing Read More »

How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings

Most digital marketers talk to businesses and say, “You need to optimize your website.” But, how can they tell a business needs to have its website optimized? Even before you start selling SEO, it’s important to establish if a potential client has the need for the service. Otherwise, prospects won’t understand the value you’re presenting. …

How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings Read More »

How Predictable is Your SEO Workflow?

Every digital marketer knows nothing is set in stone when it comes to SEO. To continuously adapt to the needs of search users, Google updates its algorithm and focuses on value more than ever. While this implies the result from doing SEO is something you can’t control, this doesn’t mean your SEO workflow can’t be …

How Predictable is Your SEO Workflow? Read More »

Google Search Console Data Extract Guide – An SEO’s Tool for Data-Driven Strategies

It’s rare to find an SEO specialist who doesn’t know what Google Search Console (GSC) is. As one of the considered treasures in terms of tracking SEO performance, Google Search Console is the first SEO tool any beginner (or even the most experienced digital marketers out there) will explore. At a glance, the tool can …

Google Search Console Data Extract Guide – An SEO’s Tool for Data-Driven Strategies Read More »

Niche Guide: Digital Marketing In The Cleaning Industry

The rise of the $14bn/year industry is an untapped market of dirty profitable businesses. Businesses in the cleaning and sanitation industry including garbage removal services, laundry, pest control, and commercial sterilization are booming, with YoY growth trending. What’s unique about this industry is the service coverage of cleaning solution providers. Within each location across America, …

Niche Guide: Digital Marketing In The Cleaning Industry Read More »

How to Run an SEO Company

Managing an SEO company can be challenging, especially if you have limited to no prior experience in SEO and the online marketing industry. Start-up marketing agencies, in particular, will find it difficult to break into the industry if you do not know which parts of your business to focus on. What I want to do today …

How to Run an SEO Company Read More »

Digital Marketing Strategies When You’re Not Ranking: A Guide for New B2B Digital Marketing Agencies

As a digital marketing agency, you understand the various digital channels for marketing online provide the best way to expand your audience and reach new clients. Indeed, your very existence requires that you be able to sell this idea in the form of services to local businesses. But an effective digital marketing strategy often requires …

Digital Marketing Strategies When You’re Not Ranking: A Guide for New B2B Digital Marketing Agencies Read More »

SEO Proposal Template: How to Turn Your SEO Proposal Into The Ultimate Sales Tool

With our cutting-edge software, you can immediately increase your agency’s profitability by creating a SEO Proposal Template that fits unique clients. The best part is it expedites your process so you can prepare for multiple proposals simultaneously!  Global e-commerce sales are expected to rise each year, with Shopify estimating it to reach more than $6.5 …

SEO Proposal Template: How to Turn Your SEO Proposal Into The Ultimate Sales Tool Read More »

Agency Advantage – Start Growing Your Digital Marketing Agency Today

After almost a decade of helping agencies get to powerhouse status, a groundbreaking solution was overdue for agencies who are still dreaming of quitting their day jobs. Our Agency Advantage platform addresses the most pressing needs of new and struggling agencies by providing a solution to three major challenges: Lack of Authority – Agencies that …

Agency Advantage – Start Growing Your Digital Marketing Agency Today Read More »

Agency Advantage: Your Edge to Growing Your Business

Over the years, we’ve had a lot of success helping agencies dominate their niches. We’ve come to understand what a new agency needs to be successful. We decided to put all of our client feedback, coaching sessions, and business development insight into one comprehensive solution for new agencies. The Agency Advantage program is designed to …

Agency Advantage: Your Edge to Growing Your Business Read More »

8 (Free) Ways to Generate More Leads With Your Website

It’s something you have heard before: you can increase website leads through optimization. However, you will be surprised that there are actually people who want to provide digital marketing services but don’t try to rank their own websites. Crazy, right? Too often we see partner agencies with websites that aren’t built to generate leads– the …

8 (Free) Ways to Generate More Leads With Your Website Read More »

Platform Update: Account Settings Upgrade

We have released an overall upgrade to the Account Settings, making it easier for you to manage employees and clients, configure your white label dashboard, and customize your experience with the SEOReseller platform. New User Management System It’s now easier to quickly and easily manage multiple users under the SEOReseller platform. We created a streamlined …

Platform Update: Account Settings Upgrade Read More »

How to Build Your Agency’s Brand

Here’s what you need to understand about branding—it’s more than just having a unique name and a logo. If you’re serious about starting an agency, the first thing that you need to pay attention to is your brand identity. After deciding on a name, designing a logo, and creating a persona for your agency, what’s …

How to Build Your Agency’s Brand Read More »

The Fundamentals of Prospecting

We tackle the fundamentals of prospecting – everything from defining your target market to nurturing them once they become qualified leads. But first, what is prospecting? Sales Prospecting is the process of identifying potential customers that are likely to want or need your service, connecting with prospects, and laying the foundation for a conversation. This …

The Fundamentals of Prospecting Read More »

Qualify More SEO Leads with Our White Label Client Questionnaire

We’ve said it before, we’re going to say it again: qualifying is a crucial process when you’re finding SEO clients. You may be getting thousands and thousands of leads, but remember that not all of them deserve your time […]

New Features to Grow Your Agency

Today, we’re releasing several new features that form SEOReseller’s Partner CRM – what we envision is to be an all-in-one marketing and sales solution for digital marketing agencies. These features make it easy for agencies to generate and track leads, send audits and proposals, and turn prospects into actual clients all from their white label …

New Features to Grow Your Agency Read More »

Web Design Pitch Deck: Developing a Pitch That Wins Clients

Designing a website is one thing; pitching your web design is an entirely different matter. You may have an impressive design, but if you don’t pitch it right, that design you’ve spent hours working on might not even see the light of day […]

Starting Your Digital Marketing Agency with SEOReseller

Over the years, we have helped partners grow their digital agency business from $0 to multi-million monthly revenue. A lot of the lessons we’ve learned we shared in our blogs or our webinars to encourage new partners to emulate and eventually succeed, just like our powerhouse partners [..]

Key Takeaways – How to Sell Reputation Management to Your Clients

Regardless of the channel through which a potential customer discovers a business, they will at some point want to know about other people’s experience with that business. All it takes is a simple search. What they discover will determine if they become customers. This is why managing your client’s reputation is critical. It’s a message …

Key Takeaways – How to Sell Reputation Management to Your Clients Read More »

New Feature: Proposal Builder and Dashboard

At SEOReseller, we’re all about making your life easier. Today, we introduce our new Proposal Builder which gives you the ability to easily generate proposals for SEO, Social Media, Web Design and PPC packages in minutes. Before our new Proposal Builder, agencies wasted countless hours creating untested, long-winded custom documents or they relied on tired …

New Feature: Proposal Builder and Dashboard Read More »

Campaign Overview & Navigation Upgrade

We have upgraded the Navigation and the Campaign Overview of your dashboard – it’s now cleaner and easier to find what you need. New Top Menu Navigation[twenty20 img1=”30145″ img2=”30144″ width=”100%” offset=”0.5″] To support the many developments to your white label dashboard, we updated the navigation with the goal of making it simpler for both you …

Campaign Overview & Navigation Upgrade Read More »

Build, Manage & Promote with Your All-in-One Reputation Management Dashboard

Our mission is to help you grow small businesses, worldwide. And one of the biggest challenges for any small business is building their online presence, managing their reputation, and promoting their business on different channels. That’s why we developed the Reputation Management Dashboard […]

WordPress Plugin for Your White Label Web Design Portfolio

We’re making it easier for you to sell web design. It all starts with your very own web design and development portfolio. How? By integrating our dashboard WordPress plugin on your WordPress website […]

Organic Traffic Increased by 300% in 6 Months [SEO Case Study]

“I want to rank for the first page with these keywords.” This is what clients tell our partners all the time. But, for a website in a competitive industry, ranking for money terms can be a battle itself […]

Outsource Web Design: Trust in the Experts, Grow Your Agency

As a digital marketing agency, you want to serve your clients with the best web design service and provide them the results they want for their business while also growing your revenue. But, do you need to do everything by yourself? No, you don’t […]

Tracking Your Client’s Leads Has Never Been This Easy

At SEOReseller, we’re all about giving you more tools to provide value to your clients. Today, we take an important step further into that direction with the release of our new Lead Tracker feature – available immediately to all new and existing campaigns for free […]

Content in SEO: How Does It Fit into Your Strategy?

“Content is king”. It’s a phrase that everyone in the digital marketing industry has come to embrace. You can’t succeed in SEO without quality content, and content will not be effective if you’re not implementing the right SEO strategy […]

Why You Need to Work with an Outsource SEO Company

Any good marketing agency knows what to do in-house and what to outsource. Given how limited campaign budgets are, it is a must for marketers to be decisive on the allocation of resources. A misstep in resource allocation can derail the progress and success of a campaign […]

Ramp Up Your Rankings in 20 Days with These Local SEO Fixes [Infographic]

The local SEO landscape has changed so much that it will make you think if what you’re currently doing is enough to ensure your clients remain visible on search results. The rise of mobile search, queries becoming more conversational in nature, and Google changing the way local results come up have set the stage for a new local SEO scene — and we might even be expecting more next year […]

New WordPress Plugin for Using Your Dashboard on Your Domain

Providing the all-in-one dashboard to your clients on your domain is one of the many features that make us a truly white label solution for your clients’ marketing needs. Currently, there are three ways to accomplish this – by using our domain, by directing your domain to our server and uploading an HTML file to your website. […]

New White Label Feature: White Label Web Dev Portfolio

We released a new whitelabel feature today. With the whitelabel Web Design portfolio, you can use our designs as your initial portfolio for when your prospective clients are looking for sample work.

Inside Reputation Management: A Powerful Dashboard in Your Hands

We’re pulling all the stops this time to extend the marketing capabilities of your agency and keep your small business clients on top of their local presence. Our team has been working on tools to make it easier for your agency to do more, leverage your marketing initiatives, and get more customers for your clients […]

Key Takeaways from How to Do Effective Keyword Research Webinar

Today’s consumers are driven by instant queries. 9 out of 10 users turn to search engines to look for information, and most of them use their smartphones when they search online. When they make a query, users type in search phrases that are related to what they’re looking for […]

Your PPC Solutions Just Got Better

The right ad, to the right person, at the right time. When done right, Pay-Per-Click allows you to drive highly-qualified leads to your clients […]

Social Media Marketing for SMBs in 2016: The Numbers

Social Media has been growing at a tremendous rate. It has allowed allowing consumers to directly engage with the brands they love, changing the way SMB’s will be doing business for the foreseeable future.[…]

How to Sell SEO: An Agency’s Guide to Getting More SEO Sales

As a digital marketing agency or freelancer, you know how important local search is. You know that any business will have a hard time reaching that coveted top rank organically if they don’t claim the top spots in local searches. But your clients don’t […]

Simplifying SEO Key Takeaways: 6 Core Metrics You Need to Know

SEO specialists identify ranking problems and diagnose the health of a website using different metrics. Most of them would comb a site with one or two dozen metrics that they’re familiar with. They apply this process to campaign after campaign without seeing the strengths or weaknesses of the website[…]

Agency Growth Hacks: Building Your SEO Client Base

SEO is one of the major game changers in the digital landscape. Ironically, not all businesses have optimized websites. A 2015 survey shows that only 25% of small businesses in the US use SEO as a marketing tool, and this can mean a lot of missed opportunities for these businesses […]

Key Takeaways from the Overcome Sales Objections Webinar

Agencies will always get sales objections from clients, but the ones that eventually succeed are the ones that learn how to overcome these objections to build long-lasting business relationships. In the recent Boost Your Business Webinar: Overcoming Sales Objections like a Powerhouse, Tim joined Bernard again to give tips on how to address the most …

Key Takeaways from the Overcome Sales Objections Webinar Read More »

Leverage the Combined Force of Sales and Marketing

Most agencies perceive that marketing’s sole function is to generate leads, while sales is responsible for turning those leads into clients. When marketing fails to deliver, the sales team shifts the lack of revenue to the other. This lack of alignment is what causes underperformance in most agencies. […]

SEO Campaign Strategies for Highly Competitive Niches

Agencies accustomed to serving smaller businesses are often at a loss when they have an opportunity to work for a larger enterprise. Although you have more resources to work with since these clients typically have deeper pockets, you also face the task of trying to rank a client for a highly competitive niche. […]

Three Steps to Building Small Business Brand Advocates

It’s a common misconception among small businesses that online reputation management is primarily defensive, that it’s all about taking down negative reviews. After all, reviews only become a problem when they’re bad, and that’s when businesses come to agencies looking for a solution lest it cost them new customers. […]

Spot the Good Opportunities in Bad Reviews

When businesses receive negative reviews, they panic. They either respond to the review or take it down—most of the time it’s the latter. What most businesses fail to see is that they can use negative reviews as a turning point for their local presence. […]

Building Local Search Presence with Citations

As customers have grown accustomed to learning about nearby businesses online, it’s become increasingly important for local businesses to be found where most customers are looking for them. […]

Key Takeaways from Selling SEO the Right Way

Last week’s Boost Your Business Webinar focuses on becoming an expert at selling SEO. Bernard and William discussed different touch points that show partners and freelancers how to go from good to great in pitching their SEO services. […]

Online Reputation: Building a Stronghold for Clients

Online reputation is not only about what people are saying on social media posts, review sites, and the comments sections of blogs. For those who are running an online business, it’s the fine line between closing a sale and losing customers to competitors. […]

Key Takeaways from the How to Keep Clients Webinar

The agencies that have loyal clients are the ones that keep growing at a steady rate. It’s from loyal clients that agencies generate repeat business and predictable revenue, eventually becoming sustainable businesses. But what can agencies do to improve their client retention, and where should they focus their relationship-building efforts? In the recent Boost Your …

Key Takeaways from the How to Keep Clients Webinar Read More »

The 4 Challenges Keeping You From Closing That Sale

Clients don’t respond to pushy, hard-selling salesmen, and no one wants to be perceived as one either. Most agencies would rather be seen as consultants, someone prospective clients look to for answers to their business challenges. The traditional salesperson has a “me-first” attitude, focus more on their company’s products or services when they pitch, and …

The 4 Challenges Keeping You From Closing That Sale Read More »

Advanced SEO: Build a Flagship Campaign for eCommerce Clients

Most eCommerce companies simply think of SEO as a general term, failing to understand the different levels of web optimization. Basic SEO revolves around site architecture, content development, link building, and factors that make a website searchable to its target audience. Advanced SEO involves the intricacies of algorithms and the science behind search engines, then …

Advanced SEO: Build a Flagship Campaign for eCommerce Clients Read More »

Selling Web Design Made Easier with New Dashboard Features

It’s complicated. Web design is a complex, highly-collaborative process, requiring back-and-forth discussions with clients, multiple revisions, and often includes additional expenses. After all, a website is the foundation for your client’s digital presence and key to making a good impression online. Each client takes ownership of the website and demands the most that they can …

Selling Web Design Made Easier with New Dashboard Features Read More »

How Offering Multiple Services Benefits Your Digital Business

Digital agencies that specialize in one or two services often fall into a kind of tunnel-vision, becoming too fixated on their services that they forget what their clients fundamentally need from them: To establish an online presence for their brand that can realize their marketing and business objectives. And their clients are slowly realizing that …

How Offering Multiple Services Benefits Your Digital Business Read More »

Overcoming Barriers and Challenges of Small Businesses in Building Websites

Having a top-performing website is never easy. Although this is true for businesses of all sizes, small businesses are in for a bigger battle. Today, it’s indeed possible to build a website in less than an hour, however, it’s a different ball game when you’re planning to build a successful website that people actually want …

Overcoming Barriers and Challenges of Small Businesses in Building Websites Read More »

Future Trends of Social Media Ads: Programmatic, Mobile, Personalized

Marketers have diverted more resources into social media marketing in 2015 than ever before, with particular emphasis on using the social networks as ad platforms. By 2016, almost 90% of marketers in the US with at least 100 employees will use social networks to extend their clients’ reach. Facebook and Twitter will remain the favorite …

Future Trends of Social Media Ads: Programmatic, Mobile, Personalized Read More »

Introducing: SEOReseller’s Reputation Management Dashboard

SEOReseller.com is rolling out new powerful features for your agency dashboard. We launch the Reputation Management tool― a feature available to everyone who signed up to our dashboard. Designed and developed to monitor your client’s online reviews and business listings, this new feature enables you to leverage SEOReseller’s technology to provide more value to your …

Introducing: SEOReseller’s Reputation Management Dashboard Read More »

Searching Small: Why Bother with Local and How to Make it Big

There are several elements in Search Engine Optimization that need to act in perfect concert before it can work. Vigilant link building, creative content, intriguing PPC ads, and efficient marketing strategies all play a part in the success of a campaign. But, no matter how hard we work, it’ll all be for nothing if we …

Searching Small: Why Bother with Local and How to Make it Big Read More »

Penguin is Coming (Again)… Are Your Clients’ Websites Ready?

Talks of another Penguin Algorithm refresh has been going on since July 2015. Two things we know about the update on the Penguin Algorithm so far. First, it is expected to happen before 2015 ends, without any definite or fixed dates of release. Google Webmaster Trends Analyst Gary Illyes confirmed this on a Twitter post. @Andrew_Isidoro yes — Gary Illyes …

Penguin is Coming (Again)… Are Your Clients’ Websites Ready? Read More »

White Label Facebook Paid Advertising

Whether your clients are looking to reach new audiences, expand their current social network, stimulate business page engagement with more post likes, comments, and shares, generate recurring traffic to their websites, gain awareness or retain local customers or target a certain demographic within a location, our new Facebook Paid Ads, one of  SEOReseller’s improved white label …

White Label Facebook Paid Advertising Read More »

Introducing Our New WordPress Development Packages

As our client base continues to grow, we strive to find ways to serve their needs better. Today, SEOReseller is proud to announce a significant improvement in one of our core offerings. We have repackaged our web development services, and now have two superb new products for you to choose from. Adaptable, user-focused, and exceptionally cost-effective, …

Introducing Our New WordPress Development Packages Read More »

Google Search Trims Down 7-Pack SERPS — Why?

This just in: Google is realigning its local search results to make room for streamlined local business suggestions. What’s happening? Google has reportedly been trying different layouts for local searches in line with its Material Design, but that is not what’s causing the buzz. Searches involving the hospitality, food, and entertainment sectors have started showing …

Google Search Trims Down 7-Pack SERPS — Why? Read More »

Measuring and Improving Earnings from Social Media

Facebook has 936 million daily active users. The impressive number wows even companies wanting to improve brand awareness, and they concentrate on updating their Facebook Pages to drive traffic to their websites. Among the companies earning from Facebook’s wide reach is Coca-Cola with over 91 million fans. Second is McDonald’s with close to 58 million. …

Measuring and Improving Earnings from Social Media Read More »

Upselling and Cross-selling Your SEO Services to Maximize Profits

Upselling and cross selling are quite the buzzwords in the world of retail, whether it be over the Internet or in actual store locations. These are the strategies used to maximize profit while ensuring that customers make the most of their purchase through complementary offerings. These selling techniques, however, are not exclusive to retail or …

Upselling and Cross-selling Your SEO Services to Maximize Profits Read More »

Social media can be difficult. We make it easy.

SEOReseller’s new suite of turnkey and collaborative social media reseller packages provides you and your clients a professional and custom-tailored social media service for a fraction of the cost. We provide the social media plan customized exclusively for your brand, precise and professional execution of the strategy, and assurance that we will see it through to …

Social media can be difficult. We make it easy. Read More »

Ensuring Client Satisfaction: The Gift That Keeps on Giving

The age-old maxim “the customer is always right” is an undeniably good guiding principle for any business. Addressing what your clients need and want (within reasonable bounds, of course) is a sure way of keeping them coming back for more. What that saying misses, however, is that customers don’t know everything. Hearing about how their …

Ensuring Client Satisfaction: The Gift That Keeps on Giving Read More »

Your Dashboard just got BETTER!

As the search landscape continues to change, so does the demand for white label SEO solutions that can adapt. This is why the SEOReseller.com’s SEO dashboard software is getting an upgrade to provide a better overall client experience. On June 7, 2015, we will be upgrading the dashboard that SEO agencies and their clients love. …

Your Dashboard just got BETTER! Read More »

Is Using Parallax Web Design Worth It?

The parallax web design has become a popular choice for most personal website owners and even proprietors of online stores. The technique involves movement and fluidity; the background moves more slowly than the foreground, which renders a 3D appeal. It works through layering images and other design elements. This particular web design option has been …

Is Using Parallax Web Design Worth It? Read More »

What Is An Ideal Bounce Rate?

You optimized a client’s website, but after two months of doing SEO, the site’s performance is nowhere near your target.  There are different SEO metrics that you can look at to see why the website is not performing, and one of these is the site’s bounce rate.  In SEO, having a high bounce rate from …

What Is An Ideal Bounce Rate? Read More »

Uncover High Value Keywords With These Secrets

As online marketing shifts toward intent and interest, I always advise agency partners to leverage audience targeting and make great strides with advanced conversion modeling. This is where smart keyword selection comes in. Keyword selection goes beyond knowing what search users usually type in queries; its true value lies in how you build the direction …

Uncover High Value Keywords With These Secrets Read More »

Take Your SEO Startup to the Next Level with Our Free Templates and White Papers

“Can I start my own SEO company even without formal training or experience?” This is a question we’re often asked, and our answer is always yes. The key is knowing the essential work that needs to be done, having the right tools, and knowing the right people. You’ve probably read other stuff online telling you …

Take Your SEO Startup to the Next Level with Our Free Templates and White Papers Read More »

The Basics of Keyword Research

The right set of keywords is among the things that up your SEO game. If you have no idea how online consumers think in terms of key phrases, it will be difficult for your business to get to Page One of Google. Keyword research is an essential skill every digital marketer should have. It takes …

The Basics of Keyword Research Read More »

SEO Campaign Management: How to Launch a Successful SEO Project

“What exactly happens after launching my campaign?” This is a common and pressing question we get from SEO resellers every day. An inquiry that is so basic yet requires a full explanation about what we mean by “getting your campaign rolling” with our SEO services.  After filling out our order form and making your payment, …

SEO Campaign Management: How to Launch a Successful SEO Project Read More »

A Complete Guide to the SEO Platform

Over the past 6 years I’ve worked with a lot of SEO tools and platforms. Some hit certain aspects of reporting dead on, some lack in API integration, consistency or UX. Since our client base are agencies that need to prove ROI and show clients real results, our platform is designed with that as the …

A Complete Guide to the SEO Platform Read More »

3 Key Clauses Every SEO Contract Needs

SEO companies and their clients use contracts, too. But not everyone gets this agreement right. To ensure your SEO contract covers all important bases, your legal agreement should contain the following clauses: Definition of Deliverables This part of the contract specifies what the client can expect from the provider. The SEO company lists the deliverables …

3 Key Clauses Every SEO Contract Needs Read More »

What User Experience Really Is

Today, we are going to talk about one of the most overlooked areas in online marketing—the user experience, or the UX as many prefer to call it. This may be a buzzword, but only a few marketers understand what it really is. Regardless of the nature of your client’s business website, it’s your job to ensure that it …

What User Experience Really Is Read More »

Ranking After Penguin 3.0, Early Results & Trends

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Over the weekend, Penguin 3.0 rolled out, confirmed according to numerous industry leading publications, and we are seeing proof of this from our rank tracking data collected over the past week. Since we manage tens of thousands of keywords across thousands of domains, we can see almost …

Ranking After Penguin 3.0, Early Results & Trends Read More »

4 Easy Ways to Boost Client-Provider Relationship and ROI

One of the top concerns for businesses everywhere is building and maintaining a strong relationship with clients. This is particularly true for agencies in the SEO and digital marketing industry, where success or failure lies on how good a company can relate to clients and its target audience. The start of any good client-provider relationship …

4 Easy Ways to Boost Client-Provider Relationship and ROI Read More »

G+’s felt the Need to Subtract: Google+ Removes its Direct Connect Feature

Tech experts and online media gurus once dubbed Google+ as the “walking dead” of all social media platforms. Some fondly referred to it as an online ghost town. Admit it; sign in to your Google+ account. You have one, right? Chances are, that you barely even use it. Google+ had the potential to become such …

G+’s felt the Need to Subtract: Google+ Removes its Direct Connect Feature Read More »

Despite Chatter and Changes, Google Says there’s No Penguin Update

Over the past few days, there has been a lot of online chatter across the SEO community of an impending Google algorithm update. Many analytics were noticing a lot of changes in the search results of sites previously penalized by the search giant, especially those that were impacted by the Google Penguin update. The buzz …

Despite Chatter and Changes, Google Says there’s No Penguin Update Read More »

Google Rolls Out Panda 4.0, Cutts Makes Announcement

Google stopped announcing Panda algorithm updates early last year, when they included these updates in their rolling algorithm updates. Cutts broke this silence about Panda updates, however, last May 20th when he announced the rollout of Panda 4.0. Google is rolling out our Panda 4.0 update starting today. — Matt Cutts (@mattcutts) May 20, 2014 …

Google Rolls Out Panda 4.0, Cutts Makes Announcement Read More »

Report: Search Reclaims Spot as the Top Referrer for Major Publishers

Search and social have been competing as the top referral source online. The two are especially important for online publishers, whose content is discovered mainly through both channels. A recently released report from content analytics tool provider Parse.ly reveals that search reclaimed its spot as the top referral source for major publishers. Close Fight Between …

Report: Search Reclaims Spot as the Top Referrer for Major Publishers Read More »

Google and AOL Make New Data Attribution Acquisitions

Online marketing today is all about the data, and companies that deliver the most accurate, most comprehensive data are the ones that win clients over. Google and AOL have recently made new acquisitions that will make their existing data businesses more powerful, expanding their capabilities in the near future. Let’s have a look at these …

Google and AOL Make New Data Attribution Acquisitions Read More »

Pinterest’s Guided Search: What Does it Mean for Brands?

Last week, Pinterest announced a new feature that makes it easier for mobile users to find user-provided pins on their platform. Through Guided Search, users can discover pins that may interest them even though they did not directly search for it. Providing Visual Guides to Users According to Pinterest’s official blog, Guided Search is “made …

Pinterest’s Guided Search: What Does it Mean for Brands? Read More »

Protecting Your Ecommerce Clients from Heartbleed

The Heartbleed bug has been sending netizens panicking for several days now, wondering if their personal information has been compromised during one of their many activities online. You will have noticed your email brimming with status updates from websites you are subscribed to, informing you of either of these things: That they are using OpenSSL, …

Protecting Your Ecommerce Clients from Heartbleed Read More »

Google Analytics & AdWords Announces Bulk Linking Feature

Good news for our partners managing multiple AdWords accounts: you can now link these accounts together using Google AdWords and Analytics’ bulk linking feature. The new feature allows you to choose which accounts to link at a property level, making multiple AdWords campaign management easier. The AdWords Linking Process Google Analytics allows you to track …

Google Analytics & AdWords Announces Bulk Linking Feature Read More »

Microsoft Announces “Cortana,” Your New Virtual Assistant

Siri and Google Now have company. After months of speculation and rumors, Microsoft has announced their own virtual assistant, Cortana. The new virtual assistant will be released as part of Microsoft’s new Windows 8.1 software. Part-Siri, Part-Google Now This new virtual assistant is said to be part-Siri, Part-Google Now in that it features the capabilities …

Microsoft Announces “Cortana,” Your New Virtual Assistant Read More »

5 Metrics to Discuss During Your Client’s Digital Marketing Meetings [VIDEO]

Keeping your clients updated when it comes to their campaigns’ progress is an important aspect of providing SEO and digital marketing services. Sometimes it’s enough to send monthly reports through the dashboard, but taking a more hands-on approach and scheduling a monthly meeting to discuss these reports can provide a lot of other benefits. During …

5 Metrics to Discuss During Your Client’s Digital Marketing Meetings [VIDEO] Read More »

Facebook Buys Oculus VR for US$2 Billion

Google Glass has some company, and it promises to have more interactive features. Facebook announced on Tuesday that they are buying Oculus VR, the company responsible for developing the Oculus Rift virtual reality gaming headset. This new acquisition, worth US $2 billion in cash and stocks, is Facebook’s next move towards their mission “to make …

Facebook Buys Oculus VR for US$2 Billion Read More »

Google Introduces New Webmaster Academy

Earlier this month, Google announced its new Analytics Academy course to help marketers use Google Analytics better. Now they’ve expanded the educational modules found in the Google Webmaster Academy. The Google Webmaster Academy was first launched in 2012 to help beginner webmasters learn how to improve their website. The lessons included tips on getting a …

Google Introduces New Webmaster Academy Read More »

SEO and Digital Marketing Data Visualization: Three Foreseeable Trends

Google isn’t the only company that understands the importance of data. The rise of information dashboards in 2013 shows that many business owners see how understanding and analyzing data can help them improve their products and services, and allow them to make better business decisions. In December 2013, the International Institute for Analytics (IIA) predicted …

SEO and Digital Marketing Data Visualization: Three Foreseeable Trends Read More »

Google Announces New Analytics Academy Course for March 2014

Google has recently announced its latest Google Analytics Academy course for 2014. The course, titled “Google Analytics Platform Principles”, will “dive deeper into the details of how the platform collects, transforms and organizes the data you see in Analytics.” “Understanding how these processes work is the first step to refining your implementation and uncovering more …

Google Announces New Analytics Academy Course for March 2014 Read More »

A Story Of Recovery: Rankings and Traffic through Link Clean-Up [Case Study]

In 2013, Google delivered an update that shook the very foundations of link building, starting with Penguin 2.0 and delivering the knockout blow with Penguin 2.1. These updates affected a lot of websites suspected of using “link schemes” to manipulate rankings, including good websites run by legitimate businesses. We developed our Link Clean-Up services to …

A Story Of Recovery: Rankings and Traffic through Link Clean-Up [Case Study] Read More »

Are You Doing Your SEO Right? Your Traffic Should Speak for Itself [Case Study]

If there’s one thing my experience in the online marketing industry has taught me, it’s this: SEO is still the king of the hill in terms of getting qualified leads online. Over the years we’ve been asked by our clients the same questions repeatedly about how they can improve their rankings, traffic and conversions, and …

Are You Doing Your SEO Right? Your Traffic Should Speak for Itself [Case Study] Read More »

Why Isn’t Your Campaign Going Viral?

You will often hear from your clients that they want you to make their online marketing campaigns viral. As online marketers, this should be one of your goals in order to achieve your client’s end goal. Unfortunately, this doesn’t always happen, and the truth is it can be challenging. I want to walk you through …

Why Isn’t Your Campaign Going Viral? Read More »

Facebook Launches Trending Topics Feature

Facebook started rolling out “Trending”, a new product that displays relevant trending topics alongside users’ News Feeds. This new feature displays a personalized list of topics and discussions based on the user’s interests and what’s popular across Facebook overall. Trending is currently available for users in India, AU, the UK, the US, and Canada. Facebook …

Facebook Launches Trending Topics Feature Read More »

Optimizing Your Email Marketing for Mobile

Optimizing all the elements of your online marketing campaign for mobile prepares your campaign for smooth multi-platform integration. As more of your target clients focus on integrated marketing efforts, it’s important to ensure you’re reaching audiences across different devices. Email is one of the easiest to optimize for mobile, and it also happens to be …

Optimizing Your Email Marketing for Mobile Read More »

Mobile Trends to Watch Out for in 2014

With more than 1 billion smartphones shipped worldwide by the end of 2013, it’s not surprising that digital marketing in 2014 will require a sound mobile strategy to succeed. Today I want to talk about the key mobile trends to watch out for this year. The “Mobile-First” Strategy Mobile marketing has become so important that …

Mobile Trends to Watch Out for in 2014 Read More »

Shopping Cart “Abandoners”: Why You Need a Cross-Platform Ecommerce Strategy

You may have noticed over the holidays that the number of shopping cart abandoners in your ecommerce website has increased. This does not automatically mean that your visitors have abandoned their selections and orders – there may have been technical difficulties, comparisons, and indecision on the part of your audience. Another possible reason is something …

Shopping Cart “Abandoners”: Why You Need a Cross-Platform Ecommerce Strategy Read More »

Google Begins Reducing Authorship Rich Snippets on the SERPs

Here’s an update that may affect your SEO campaigns: Matt Cutts has confirmed that Google has begun authorship reduction on their search results. According to Cutts, 15% of authorship rich snippets are no longer being displayed in their search results. You can clearly see the decline in results displaying authorship in MozCast. Set the filter …

Google Begins Reducing Authorship Rich Snippets on the SERPs Read More »

Google Upgrades Structured Data Dashboard in Webmaster Tools

The Structured Data dashboard has always been one of the most popular features for Google Webmaster Tools. You can add structured data to your website using markups to provide enough information for Google to generate rich snippets for your page. Popular ecommerce sites like Nordstrom use rich snippets to create structured data that Google uses …

Google Upgrades Structured Data Dashboard in Webmaster Tools Read More »

Will Guest Blogging be Considered Spam in the Future?

In the latest Google Webmaster Help video, Matt Cutts discusses yet another question about guest blogging as spam: “I predict that in future Google will penalise guest blogging sites. Any insights on guest blogging as spam?” Cutts notes the skepticism toward guest blogging has been increasing, as he continues to receive questions related to this …

Will Guest Blogging be Considered Spam in the Future? Read More »

Using Mass Disavow to Recover from a Period of Link Spamming

Many website owners and SEOs are guilty of paying for links or using advertorials to float PageRank for long periods of time. The question is how can they recover when Google penalizes them for it? Matt Cutts offers some answers in the latest Google Webmaster Help video. The Example: Interflora The question submitted to Google …

Using Mass Disavow to Recover from a Period of Link Spamming Read More »

Study: Site Search Data Not Used by 57% of Ecommerce Brands

On-site search data provides you with great insights on the activity of your audience, allowing you to tailor your marketing campaign according to their behavior and interests. Site search is especially useful for ecommerce brands that want to know what their consumers want. However, a recently released study shows that majority of these brands do …

Study: Site Search Data Not Used by 57% of Ecommerce Brands Read More »

“Top Links Built” Now Included in Our Monthly Executive Summaries

I’m very excited to share the latest improvement we’re adding to your monthly executive summaries. In line with our dedication to making our process more transparent, we’re adding a new section called the “Top Links Built” to the monthly reports you receive through your agency dashboard. This new section lists down the top 10 links …

“Top Links Built” Now Included in Our Monthly Executive Summaries Read More »

SEOReseller.com Launches SEO Product Developments

I’ve got exciting news for our partners – we’re officially rolling out our updated SEO suites today. We’re continuously improving on the services we offer to ensure your campaigns remain on top. Our updated Organic and Competitive SEO suites are designed to give our partners more quality content, more diverse links, and more aggressive campaign reporting …

SEOReseller.com Launches SEO Product Developments Read More »

2013 Search Engine Ranking Factors Survey Results Released

The complete results of Moz.com’s 2013 Search Engine Ranking Factors survey have just been released. Every two years, Moz conducts a survey asking search marketers what they observe as the most important search ranking factors. The full results of the study are consistent with the partial results Moz released earlier, and some of them debunk …

2013 Search Engine Ranking Factors Survey Results Released Read More »

What Should Marketers Do with Google’s Movement towards Secure Search?

Just three days ago, Google did what the online industry is now calling the “keyword apocalypse” – they have begun switching all searches to https and increased the appearance of the keyword (not provided) in Google Analytics. Some marketers report that it has gone up all the way to 95%, and tracking website NotProvidedCount.com estimates …

What Should Marketers Do with Google’s Movement towards Secure Search? Read More »

How to Protect Your Websites from Link-Based Negative SEO

The main goal of search engine optimization is to help your campaigns gain visibility on the SERPs, enabling your clients to reach their target customers. However, some marketers use SEO tactics to negatively influence your rankings. Among the tactics used in negative SEO, link-based techniques are some of the easiest to implement – and could …

How to Protect Your Websites from Link-Based Negative SEO Read More »

Dispelling Conversion Rate Optimization Myths

One of the goals of conversion rate optimization as part of your website optimization services is to fulfill different online marketing goals and increase visitor conversions. Done right, conversion rate optimization (CRO) will help your online marketing efforts become more effective at getting your target audience to complete the goals of your clients. However, the …

Dispelling Conversion Rate Optimization Myths Read More »

Six Ways to Refresh Your SEO

Doing a regular SEO cleanse helps keep your clients’ websites fresh and ensures the continued maximum effectiveness of your methodology. Today, I want to share six easy ways you can refresh your campaign and reinforce your SEO. Improve Your Page Speed Run a speed test on your campaigns and see how fast your websites are …

Six Ways to Refresh Your SEO Read More »

Facebook’s Updated Promotion Policies: What Does It Mean for You?

Facebook recently updated their policies for running promotions on their site. These changes, announced on the Facebook for Business news page, are meant to “make it easier for businesses of all sizes to create and administer promotions on Facebook.” It’s important for you to look at these changes because promotions are a great way of …

Facebook’s Updated Promotion Policies: What Does It Mean for You? Read More »

AdWords Geo-Targeting Techniques That Improve Your Campaigns

Geo-targeting Google AdWords campaigns may be good for gathering relevant local traffic, but it presents an entire set of challenges. Volume is diminished when targeting specific locations, and this can look like a negative thing to your clients. Some searchers also limit their cookies and browsing information, and with Mozilla making their recent announcement to …

AdWords Geo-Targeting Techniques That Improve Your Campaigns Read More »

Study: 90% of Business Owners and Consumers Trust Yelp Reviews

The impact of claiming and optimizing Yelp listings reverberates from your local search optimization campaigns to your clients’ engagement with their target market. An infographic based on a study recently released by merchant payment solutions provider Merchant Warehouse shows that 90% of business owners and consumers using Yelp say positive reviews influence their purchasing decisions. …

Study: 90% of Business Owners and Consumers Trust Yelp Reviews Read More »

Study: Mobile Gains Power over Desktops in Driving Traffic, Catches Up on Conversions

Mobile has been steadily growing in power as a channel for reaching audiences. However, many still have not developed a mobile-friendly online marketing strategy because of the question of conversions and ROI. A recently released report from SEO platform developer BrightEdge shows that mobile is far ahead when it comes to driving traffic, and that …

Study: Mobile Gains Power over Desktops in Driving Traffic, Catches Up on Conversions Read More »

Online Marketing Statistics that Can Help Improve Your Business

Knowing the state of online marketing is important in helping you keep your methodology updated. We have interesting online marketing statistics from the previous week that can help you look at your own business and analyze where you can improve and boost your SEO strategy. Only 20% of businesses factor in their objectives during data …

Online Marketing Statistics that Can Help Improve Your Business Read More »

Consumer Awareness vs. Customer Service: Why Social Media Needs Support

You may encounter clients that insist on running no other marketing campaign but social media for their websites. This is because social has become a big buzzword for online businesses – if you’re not into social marketing, you won’t be seen by your customers. What you have to make them realize is why social media …

Consumer Awareness vs. Customer Service: Why Social Media Needs Support Read More »

SEOReseller.com Launches Resource Center

Our team has always been passionate about educating our partners and other marketing specialists about the online marketing industry. Today, we take our passion a step further. I’m very excited to announce the launching of SEOReseller.com’s very own Resource Center. The SEOReseller.com Resource Center is aimed at agency partners, online marketers and SEO professionals looking …

SEOReseller.com Launches Resource Center Read More »

Top 7 Future-Proof SEO Fundamentals You Should Know

Future-proofing your SEO is becoming more urgent as search engine algorithms become more intelligent. The measures you take today as an online marketer should protect your own and your clients’ websites from future updates. Make sure not to miss these seven elements when creating your optimization strategy. Quality Content What both readers and algorithms want …

Top 7 Future-Proof SEO Fundamentals You Should Know Read More »

How to Overcome Penguin Updates

Penguin is becoming more unforgiving to violators of Google’s Webmaster Guidelines with every update from Google. As they zero in on more unnatural links, some of the updates they’ve previously released may have affected your campaigns. You’ll need to take steps to overcome previous Penguin updates and prepare your websites for upcoming changes to the …

How to Overcome Penguin Updates Read More »

How to Streamline Your SEO Campaign Process

Clients, by nature, are usually hoping for either or both of these things: instant actions, and instant results. A streamlined SEO process is very important in ensuring client satisfaction and maximized the use of your resources. Improving your process by getting rid of bottlenecks, removing constraints, and resolving issues makes scaling your SEO business easier. …

How to Streamline Your SEO Campaign Process Read More »

Profile-Based Market Segmentation Approach to SEO

Reaching out to specific niche markets effectively requires targeted marketing efforts. Profile-based market segmentation has helped traditional businesses become successful by directing marketing efforts where they matter most. The same approach can help your search optimization campaigns become more effective at giving your clients the results they want. Selecting Profile Parameters Just as you would …

Profile-Based Market Segmentation Approach to SEO Read More »

The Road to Becoming a Content Marketer

The demand for content marketers is consistently increasing, which is why it’s important that you become an expert in content marketing if you are an online marketer. Most people make the mistake of thinking being a good writer is the same as being a good content marketer. It’s one of the biggest misconceptions about content …

The Road to Becoming a Content Marketer Read More »

Google Glass: What It Means for SEO

Unlike computers and smartphones, Google Glass gives direct answers from collated information instead of giving choices in a list form. In this sense, you can consider Glass as an answer engine instead of a search engine in the strictest sense of the word, a virtual personal assistant similar to Apple’s Siri. You will need a …

Google Glass: What It Means for SEO Read More »

Google’s Penguin 4 with Penguin 2.0 Technology is Now Live

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Matt Cutts announced the release of Penguin 2.0 update on his blog. The update is technically Penguin 4, it being the fourth update of Penguin since it was first launched, but it is internally called Penguin 2.0 because this newly launched update is major …

Google’s Penguin 4 with Penguin 2.0 Technology is Now Live Read More »

Boosting Your Credibility with Google’s Author Rank

Authorship plays an important role in gaining your audience’s trust. It is one of the strongest trust signals you can add to all your published online content. By claiming ownership of websites and other published online content you’ve created, you can get credit and give your rankings a much-needed boost. This is why it’s important …

Boosting Your Credibility with Google’s Author Rank Read More »

The Future of Content Marketing: Trends to Watch in the Next Decade

Content marketing is only beginning to grow as search engines keep refining the way they rank websites. It will flourish as an integral part of online marketing as search algorithms reflect human behavior more closely. It’s important for you to anticipate the trends that are coming to ensure your online marketing methodology stays ahead of …

The Future of Content Marketing: Trends to Watch in the Next Decade Read More »

Google Adds Real-Time Conversion Tracking to Analytics

Google has released a new Analytics update that will be very useful for tracking your campaigns accurately. Google Analytics now features real-time goal conversion tracking. This new feature will allow you to see short-term conversion trends and drill down on converting pages as your various goals are hit. It’s a great addition to the current …

Google Adds Real-Time Conversion Tracking to Analytics Read More »

SEOReseller Rolling Out New Exciting Product Developments!

Today we are rolling out our exciting new product updates. This update marks the most advanced product formula we’ve made in our organization’s history. Our new packages bring your whole SEO world together in one powerful, integrated marketing system. We believe that Inbound Marketing is the future of providing end-to-end services for your clients. That’s …

SEOReseller Rolling Out New Exciting Product Developments! Read More »

More Exciting Product Developments – May 1st

We’re excited to announce that on the first of May, 2013 we are making the most comprehensive update to our products in the history of our organization’s growth. This update reflects our commitment to providing our agency partners ever improving quality of marketing services. Month over month we’re connecting with marketing agencies worldwide and producing …

More Exciting Product Developments – May 1st Read More »

How to Establish an SEO-Centric Culture

Building a successful SEO business requires more than extensive knowledge of search optimization. A campaign only becomes successful when your company works like a well-oiled machine whose parts work together towards fulfilling its main purpose. Think of an SEO-centric culture as your oil, and this oil consists of collaboration and communication between all your departments. …

How to Establish an SEO-Centric Culture Read More »

Building Mobile-Optimized Websites

Your target audience is quickly shifting towards mobile. A study from Nielsen released just last month showed that last year, 53% of Americans were using smartphones – 53% for shopping, 53% for banking and finance, and 84% for search and navigation. Mobile has brought the U.S. $6.7 billion in revenue, and this figure is expected …

Building Mobile-Optimized Websites Read More »

SEO Performance Should Be Measured by Organic Conversions

Measuring your SEO performance is very difficult today because there is no standard formula for determining success. It’s important to give your clients a measure of success that clearly shows how your progress benefits their business. I always am asked about what metrics to measure and why these are important, and I want to share …

SEO Performance Should Be Measured by Organic Conversions Read More »

How to Build Links in 2013

The process of building links has changed dramatically over the years as search engines evolved. Algorithms are now more focused on the user experience and not on the mere number of links you can get for any given website. I want to share with you how to build a strong and future-proof link portfolio for …

How to Build Links in 2013 Read More »

The Digital Marketing Guide to Using CRM

Customer relationship management makes business more streamlined and more consumer-oriented by identifying and studying your market, managing tasks and tracking conversion progress. CRM platforms are becoming an important tool and strategy for digital marketing agencies and SEO professionals. I’ve put together this guide that details how you can use and benefit from integrating CRM into …

The Digital Marketing Guide to Using CRM Read More »

How to Outsmart Your Competitors at SEO

How do you cut your way through all the noise and competition and stand out from other SEO companies in the market? Simple: develop better SEO and online marketing strategies. Outsmart your biggest SEO competitor today and make them irrelevant by following these tips. Talk to Your Clients The biggest mistake your competitors make is …

How to Outsmart Your Competitors at SEO Read More »

SEOReseller.com Launches Affiliate Program

All partners looking for additional profit stream will be delighted with my news today. We’ve officially launched SEOReseller.com’s affiliate program. Through this program, you can make additional income out of your SEO network, or turn it into a completely different business altogether. The program is now open to all members of SEOReseller.com. A Steady Profit …

SEOReseller.com Launches Affiliate Program Read More »

How Our Custom Branded Reports can Grow Your Company

As your partner, we are committed to giving you the tools you need to grow your company. Our branded reports belong to the most important tools we provide to show your clients their campaign progress. Aside from promoting transparency and helping you build customer confidence, these monthly executive summaries can also help make your business …

How Our Custom Branded Reports can Grow Your Company Read More »

SEOReseller.com Upgrades Reporting & Continues to Offer Rank Tracking

One of the most important metrics to track is your clients’ rankings. Towards the end of last year, SEO tool providers Raven and Ahrefs shook the SEO industry when they announced that they were going to discontinue their rank-tracking feature. As we are committed to improving reporting tool with new features and functionality every month (we’re …

SEOReseller.com Upgrades Reporting & Continues to Offer Rank Tracking Read More »

What Type of White Label SEO Solution is Best Fit for My Agency

Choosing the right products for your agency can be difficult, especially if you’re a start-up agency. I already shared with you how to determine if you need white label SEO solutions. Today, I want to help you discover what type of white label SEO solutions suit your agency. Search Engine Optimization Why You Need It: Millions …

What Type of White Label SEO Solution is Best Fit for My Agency Read More »

Mega-List of Features in Our White Label Dashboard (That You Won’t Find Anywhere Else)

Improving our technology is one of the ways we serve you better. With state-of-the-art SEO tools, you’ll be able to monitor and execute your campaigns better, and provide unmatched customer service to your clients. What I want to discuss today is value – the true value of your white label dashboard. I’m going to walk …

Mega-List of Features in Our White Label Dashboard (That You Won’t Find Anywhere Else) Read More »

How to Pitch Using Our SEO Proposal

In today’s blog, I want to continue our educational sessions and focus on your marketing strategy. Your sales pitch is your last chance to convince potential clients that you can give them the marketing strategy they need for their business. I want to discuss how our branded SEO proposals can help improve your pitch and close …

How to Pitch Using Our SEO Proposal Read More »

How to Know if Your Site is Over-Optimized for a Specific Keyword

Google’s algorithmic updates are becoming more adept at zeroing in on spam and putting quality relevant content in the spotlight. The Penguin update earlier this year hit many websites hard, even those that did not intend to offer spam, but were simply over-optimized. Now more than ever, it’s important to know whether you’re over-optimizing your …

How to Know if Your Site is Over-Optimized for a Specific Keyword Read More »

Landing Pages & Buyer Psychology

In today’s blog, I want to talk to you about an important element of your SEO marketing campaign – your landing page. It is no longer enough to create a great-looking, search engine-optimized landing page today, whether you’re working on an inner page of your website or a separate silo page. You need to think …

Landing Pages & Buyer Psychology Read More »

Traditional Goes Digital: Why Digital Marketing Should Be Your Agency’s Next Step

Our goal as your partner is to help you advance your company and find new business opportunities wherever we can. This is why today, I want to talk to you about going digital. Many of our partners have successfully integrated digital solutions with their traditional marketing practices. Let me share with you why this should …

Traditional Goes Digital: Why Digital Marketing Should Be Your Agency’s Next Step Read More »

Three Top Upselling Strategies in Online Marketing

Knowing how to upsell your online marketing products helps you attract more new leads and build longer relationships with customers. In today’s blog, I want to share strategies you can use to upsell more effectively. Before the Sale: Visibility Matters Upselling is easier when done online because the only limit to your display of products …

Three Top Upselling Strategies in Online Marketing Read More »

Do Facebook Likes Boost SEO Rankings? | SEO Reseller

Many of your clients have their own social media profiles, and even we offer social media services. As one of the most widely-used social media sites, Facebook has become a very important part of your clients’ marketing strategy. It’s a good platform for building each client’s brand image and network, and an excellent direct communication …

Do Facebook Likes Boost SEO Rankings? | SEO Reseller Read More »

How to Come Up with a Content Strategy for Local SEO

Having an effective content strategy for local SEO helps drive relevant traffic, turn visitors into brand ambassadors, and boost your conversions and revenue. In today’s blog, I want to share how you can come up with an effective content strategy that draws in your local target market. Your market wants an authority figure, and giving them …

How to Come Up with a Content Strategy for Local SEO Read More »

The Power Of Customer Advocacy In SEO

Recent algorithmic updates by Google have uncovered exciting new SEO opportunities for brands. One of these opportunities is using brand advocacy as leverage to build a better content and link building portfolio to rank higher in SERPs—an important move when executing a local SEO strategy for hotels and restaurants. This relationship is characterized by transparency, …

The Power Of Customer Advocacy In SEO Read More »

The Rise of Context Marketing: Content, in the Right Context, is King

Context marketing is very important because search engines have shifted their algorithms to mimic user experience. Producing keyword-centric unique content isn’t good enough to get you or your clients the visibility you need. This is where context marketing comes in – you include your target audience in the content development equation, and you choose the right location …

The Rise of Context Marketing: Content, in the Right Context, is King Read More »

Video SEO Guide – How to Show Video Snippets in Google SERPs Listings

Google is finding more ways to give rich media the credit they deserve on their SERPs. Today, photos and videos count towards website rankings when they are properly optimized. This is what I want to talk about in today’s blog. Video SEO helps ensure Google shows and credits the right videos for your clients’ websites. …

Video SEO Guide – How to Show Video Snippets in Google SERPs Listings Read More »

Incredibly Insightful Confidential 2012 Google Guideline Handbook Leaked

On September 06, 2012, Google’s Guideline Handbook was leaked online dated as June 22, 2012 – The document was prepared for search quality raters that Google employ using contractors.  Google has more than 4,500 people around the world evaluating the search results and assigning scores – that further get defined in Google’s search algorithm. The …

Incredibly Insightful Confidential 2012 Google Guideline Handbook Leaked Read More »

How to Increase Your Website Brand Authority

In today’s blog, I want to talk about how you can increase your website brand authority. Increased website brand authority leads to wider network association, better search exposure, brand awareness, more clicks, and higher conversion rates. The following are the basic things that help increase and strengthen your website brand authority. Quality Links Quality links …

How to Increase Your Website Brand Authority Read More »

How to Sell SEO Like a Rock Star

We’re dedicated to helping our partners achieve their business goals and grow in the SEO industry. This is why in today’s blog, I want to discuss how to sell SEO services like a rock star. Use this as an introductory guide to becoming a successful SEO reseller, whether it’s your first time in the industry …

How to Sell SEO Like a Rock Star Read More »

5 SEO Pitfalls to Avoid on Ecommerce Sites

Ecommerce is a very competitive industry, with tens of thousands of sites competing for the online market’s attention. This is why it’s important that you have an effective SEO strategy created specifically for ecommerce.

Google’s ‘Emanuel’ Update Will Penalize Sites with Copyright Infringement

Today I want to talk to you about Google’s algorithmic update, informally dubbed the ‘Emanuel’ update.  We want to keep you in the loop on the latest changes that Google is making to improve user search experience. This new update aims to filter sites with infringed content, leaving the authentic sources appearing on the SERPs. …

Google’s ‘Emanuel’ Update Will Penalize Sites with Copyright Infringement Read More »

Understanding Our Monthly Reports

In this blog, I want to walk you through our monthly executive summaries. These are the written white label reports you receive every month, detailing the progress of your campaign. We’ve made our monthly executive summaries informative and easy for end clients to understand, but this entry serves as your guide to understanding it more …

Understanding Our Monthly Reports Read More »

Link Building is Like Investing – Keep It Diverse

Today I want to discuss the importance of quality link building in establishing strong online presence for SEO. While original content remains king of optimization, building a diversified link portfolio is just as important. Ignoring the need for a diverse link portfolio is an immature mistake. It’s important that you build on a wide range …

Link Building is Like Investing – Keep It Diverse Read More »

Setting Up Your Client Dashboard

Today I’m going to walk you through the steps of setting up your client dashboard. Our white label dashboard will help you deliver real-time updates, monthly reports, and proposals. We’ve created a wizard to help you do this on your own. With our new tool, you can offer your clients customer self-service in just three …

Setting Up Your Client Dashboard Read More »

Inbound Marketing: The Power from Seller to Buyer

The Internet has changed the marketing industry significantly, shifting power from sellers to buyers. Instead of waiting for sellers to market products and services, consumers now go online to search for their needs.

Introducing Our New Local SEO Products (Apple Maps Included)

Apple has recently announced their new native maps program – a built-in app that will be available with the iOS 6 release this fall. In line with this, we’ve modified our local SEO services to give your clients updated maps listing exposure. We are proud to announce in our local SEO services an upgrade that optimizes …

Introducing Our New Local SEO Products (Apple Maps Included) Read More »

Introducing SEOReseller.com’s White Label Client Dashboard

We’re constantly working to improve and streamline our online marketing solutions. I’m very happy to share the launch of our newest offering, the white label client dashboard. Our new platform lets your clients check their SEO performance, request and receive proposals and reports with just a few click.

SEOReseller.com Launches New Social Media Packages

We’re very excited to announce the launching of our new social media packages. With the rise of social media as a valuable marketing tool, we’ve come up with solutions that utilize sites like Facebook, Twitter and Google+ for extending your clients’ market reach. Our packages are complete, scalable, and available in wholesale prices.

On Google Updates & Onpage Audits

In the recent weeks Google has been aggressively rolling out algorithmic updates such as the Panda and the most recently “Penguin” update. These updates are classified by Google as “algorithmic” update in simple term means a machine “bot” determining whether a site qualifies as “high quality” or “low quality”. Our methodology has always been to …

On Google Updates & Onpage Audits Read More »

How Important Are Anchor Texts?

Are you allocating enough time in reviewing your web pages to see if content has anchor texts in it? See, as a white label SEO provider, we look into these aspects. No matter how small these may seem, we still analyze these because it highly contributes to gaining high ranks in search engine results pages …

How Important Are Anchor Texts? Read More »

Grab White Label SEO Opportunity

Many businesses are now relying on SEO for them to gain maximum visibility online. They need to gain a good position on search engine result pages for their customers and prospective customers to find them easily. Most of these businesses rely on SEO agencies to help them achieve desired results. There are also white label …

Grab White Label SEO Opportunity Read More »

10 Questions To Ask Your SEO Vendor

Research indicates that businesses rely on working with vendors more each year to develop and succeed in marketing their client’s brands online.  With the increased demand for search marketing, social and reputation management, vendors who can integrate traditional and digital communication strategies to deliver more online exposure for small businesses and big brands are in …

10 Questions To Ask Your SEO Vendor Read More »

SEO Reseller Skills

As an SEO Reseller company, we know what kind of skills are needed to help in the success of your online marketing campaigns. We know that most businesses today are looking for SEO outsource companies that can help them attain maximum visibility on search engines. However, as most of you are searching for the best …

SEO Reseller Skills Read More »

Calling SEO Outsourcing Companies

Last month, Google rolled out another set of minor search updates. As an SEO reseller company, we need to be updated with all the changes that affect our clients. Here are some of the important changes made on January: Panda Last year, Panda updates occurred approximately every 4-8 weeks. It is believed to be manually …

Calling SEO Outsourcing Companies Read More »

Understand SEO Outsource

Most of us in the industry understand what SEO is – how it can help boost growth in your business. Most of these companies are results-oriented, and what they really want to see are fast results in driving customers to their business. However, is this really how it works in SEO? Businesses will choose outsourcing SEO because …

Understand SEO Outsource Read More »

How Panda Affects SEO

As an SEO reseller company, we make sure that we live with Google’s guidelines to provide better solutions to our clients. When Panda is around, we make sure that we’re ready for it. Understanding Panda Panda is a series of Google’s search algorithm updates designed to categorize high quality sites from the ones with low …

How Panda Affects SEO Read More »

A Multi-Admin Brand Page

Today, it’s easier for companies to reach out to their audience with the use of new media. As long as you’re visible online, users will know more about your brand. As an company, we know that clients benefit more with a diversified portfolio of services. Many late adopters are just beginning to embrace social media …

A Multi-Admin Brand Page Read More »

Results Of The Freshness Algorithm

Companies who outsource SEO may not be aware of the current trends, though most SEO outsourcing companies should know this by heart. Recently, Google had an algorithm change – a modification of the previous Caffeine algorithm which affected 35% of the searches. While in the previous Panda update, 12% of the searches were only affected. …

Results Of The Freshness Algorithm Read More »

Latest Landing Page Quality Score

“Any change, even a change for the better, is always accompanied by drawbacks and discomforts.” – Arnold Bennett Change is vital everything we do. For SEO, we cannot afford to run away because of new updates. Today, the leading search engine came up with new updates regarding quality scores (QS) for a site’s landing page. …

Latest Landing Page Quality Score Read More »

Goodbye, Google?

Google has been making updates to their algorithm – as usual. Last week, they implemented another update on the referrers. Businesses who outsource SEO aren’t supposed to worry about this, though it’s also best that they know about this. With all the updates that Google is doing, everyone is threatened because of one question: “is …

Goodbye, Google? Read More »

What’s Best For Your Title Tag?

As an seo outsource company, we would know the best practices for creating a good title tag. This being said, we would want to share with you which guidelines we follow in order to create a well-written title tag. You may have encountered an SEO article that says “Keep your title tags within 70 characters.” …

What’s Best For Your Title Tag? Read More »

Early Optimization Tips For The New And Bigger Google Sitelinks

As online marketing keeps on evolving, there goes the evolution of search engines too—just like Google. One of the changes that has been made is the sitelinks. 2008 was the year that Google introduced a new feature which are the sitelinks. Today, there’ll be a new change which is to make this feature bigger. This …

Early Optimization Tips For The New And Bigger Google Sitelinks Read More »

Study Reveals Hotspots in Google’s Search Results Page

There was a study conducted by an eye tracking firm called Eyetools and two marketing companies, Did-it and Enquiro, revealing the eye movement of people who used Google when searching for something on the internet. SEM and SEO white label companies can inform their clients of the importance of this experiment.

Drive Traffic to Your Website through Social Media

In a recent study released by BrightEdge, an SEO enterprise firm, it showed the integration of social media plugins and links on homepage. The stats showed that Facebook was in the lead with about half of their 10,000 sample websites having a Facebook link on their homepage, while 40% had their Twitter account.

3 New Ways Google’s Search by Image Helps You Build Links

The new search method by Google is not only entertaining to a few but also useful. Since the launch of Google’s Search by Image, people have found an alternative to searching the net without leaving Google.

Google Gives Authors Recognition in Search Engines

Google has recently launched a new feature that will eventually move them forward in their quest to providing only high quality search engine results. This new feature basically highlights or displays the authors of the articles found on search engines.