Clients Archives

KEX+ Recap: The 4 (+1) Pillars of Search Engine Optimization

November 24, 2022 November 24, 2022 / 4 minutes of reading

On November 17, SEOReseller launched a new addition to the KEX+ webinar, where we have in-depth discussions of industry-related topics and provide professional advice to help your websites rank. In the last episode, Bernard San Juan III and Jeriel Martinez talked about the pillars of search engine optimization: Technical On-Page Content Off-Page Localization You’ll find …

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The Two Main Sides of SEO: On-Page and Off-Page

November 16, 2022 November 16, 2022 / 4 minutes of reading

60% of marketers claim SEO provides them with their highest-quality leads. When you hear “SEO,” you likely think of metadata optimization, keywords, and organizing pages, all things that have to do with your website. However, a successful campaign will also incorporate strategies to optimize for ranking factors outside your website. Learn about the two main …

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SEO Ranking Factors: An Overview

November 11, 2022 November 11, 2022 / 3 minutes of reading

Search engine optimization (SEO) should be the cornerstone of any online marketing strategy, as 68% of all online experiences start with a search engine. This means your clients are invisible to a vast pool of potential customers if their websites aren’t optimized, no matter how good their other digital assets are. However, you can’t just …

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KEX+ Webinar Recap: “Going Vocal for Local”

October 14, 2022 October 14, 2022 / 5 minutes of reading

Consumer behavior changed dramatically in the last decade, and the rise of local search has been a game changer for businesses. 46% of Google searches are locally oriented, and near-me searches increased by 150% in the last two years. At SEOReseller, we often get asked about the best way to approach local SEO for our …

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The Missing Ingredient in Your SEO Strategy: Local

September 28, 2022 September 28, 2022 / 4 minutes of reading

Suppose you’re providing SEO to a department store or coffee shop. How will you give them value when they’re competing for keyword rankings against big names like Walmart or Starbucks? The answer is a local strategy. Forty-six percent of all Google searches are for local information. This means a business website can rank high for …

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How Hero Content is Driving Agencies’ Content Marketing

September 9, 2022 September 14, 2022 / 6 minutes of reading

The sheer volume of data we create on a daily basis is truly astounding. According to International Data Corporation (IDC), the world is expected to generate 175 zettabytes of data by 2025. For agencies, this is both a blessing and a curse. On one hand, more data means more insights to help drive marketing efforts. …

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What is SEO Dashboard and How to Master It?

June 15, 2022 June 15, 2022 / 8 minutes of reading

With the ever-increasing importance of SEO (Search Engine Optimization) in the online marketing world, it’s essential for any business to be able to track the SEO viability of the content they produce. The most practical and most versatile way to always keep an eye on how well your business excels in the SEO department is …

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What is Mobile SEO? Facts, Stats, Tips & More

June 2, 2022 June 2, 2022 / 12 minutes of reading

Almost half of the world’s web traffic comes via mobile searches. If you are working in the digital marketing niche and don’t have a mobile SEO strategy, you are missing most of your potential users. Besides putting in efforts in the digital marketing world, you also have to think smart in terms of how you …

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How AI Content Can Help You Scale Your SEO Campaign

June 2, 2022 June 2, 2022 / 7 minutes of reading

Marketing studies have revealed that the average consumer’s attention span dropped from 12 to 8 seconds. For success in the digital landscape, it is imperative to exploit those gold-fish memory moments to their fullest potential and capture the customer’s interest. The best method to put this into practice is with relevant content. Making your website …

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Google Maps SEO – What is It and How Does it Rank Your Businesses Higher?

February 22, 2022 April 22, 2022 / 9 minutes of reading

The rise of the internet has brought upon an enormous shift in the way people search for businesses. Since its launch in 2005, Google Maps has become an essential tool in online marketing. In the cutthroat industry of online marketing, one absolutely needs to make sure that their business stands out and that Google recommends …

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Comparing SEO vs. SEM: Differences, Benefits, and More

June 23, 2021 April 22, 2022 / 12 minutes of reading

Search optimization is critical in today’s digital society. If you don’t have a solid optimization strategy, then it’s likely that your competitors are outranking you at every turn. There are so many optimization acronyms floating around these days. How do you know which is right for your company? It’s not as complicated as it may …

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WordPress SEO: A Comprehensive Guide to Set You Up For Success

June 23, 2021 April 22, 2022 / 12 minutes of reading

Your WordPress website isn’t ranking well on Google and other search engines. Or maybe you’re getting a small amount of traffic to your site, but not enough to claim that your SEO strategy is working as well as it could. With Google constantly evolving, we understand the challenge of keeping up with SEO best practices. …

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SEO FAQ: 50 SEO Questions and Answers All in One Place

May 22, 2021 April 22, 2022 / 25 minutes of reading

SEO. It’s not new, but it’s increasing in both popularity and need. But, with so much conflicting information on the internet and with Google constantly updating its ranking factors, it’s no wonder you have questions. SEO is as clear as mud — we get it. The purpose of this post is to provide you with …

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How to Do White Hat SEO: Techniques That Are Evergreen and Results-Driven

April 22, 2021 April 22, 2022 / 14 minutes of reading

Lots of vocabulary gets thrown around when discussing SEO, and the term “white hat SEO” is no different. You may have heard the term before, and even done a little bit of research into why it’s so important to a successful SEO strategy. Nevertheless, you still may have a few questions, including: What is white …

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How to Choose the Right SEO Company in 2021

March 22, 2021 February 23, 2022 / 8 minutes of reading

Finding the right SEO company with the right SEO services for your business can be crucial. With your time spent managing the business and the ever-growing number of SEO providers, it can be a challenge to find a good all-around match that doesn’t just look good on paper but can also walk the talk. We’ll …

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How to Improve SEO Performance: 3 Tips to Quickly Elevate Your Website’s Rankings and Increase Your Domain Authority

March 17, 2021 February 24, 2022 / 14 minutes of reading

How to Improve SEO Performance: 3 Tips to Quickly Elevate Your Website’s Rankings and Increase Your Domain Authority Searching for simple ways to improve SEO quickly will return a flood of overwhelming search results.

What Is Organic SEO and Why Is it So Important for Your Business?

March 17, 2021 February 23, 2022 / 16 minutes of reading

What Is Organic SEO and Why Is it So Important for Your Business? Organic SEO (and the term “SEO” in general) can get thrown around in the marketing and advertising world a lot.You know it’s important, but you’re not quite sure why.

Starting an SEO Business: The Ultimate Checklist for Your SEO Company

March 1, 2021 May 17, 2022 / 31 minutes of reading

It often starts with the idea of being your own boss. Then that idea breeds another one – achieving success. No matter what brought you on the path of starting an SEO business, it boils down to these two questions: What is an SEO business and are you willing to give it your 100%? The …

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11-Step, Easy-To-Implement B2B SEO Strategy in 2021

February 23, 2021 February 24, 2022 / 26 minutes of reading

What is B2B SEO and How is it Different from B2C SEO? To understand B2B Search Engine Optimization (SEO), you first need to understand SEO in general. SEO is any practice that helps pages on your website show up on Google and other search engines. By showing up on Google, your website can generate more …

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How to Prepare an SEO Plan: Roadmap to a Successful Campaign

January 7, 2021 February 24, 2022 / 6 minutes of reading

Creating your SEO plan is the easiest way to manage and keep track of your SEO. It’s also important to prepare it beforehand so that you know which SEO activities or SEO services you’ll need to successfully achieve your goals. Whether you’re setting it up at the end of the year or at the start …

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What is Guest Blogging and Why is it Important for Businesses?

December 8, 2020 February 23, 2022 / 8 minutes of reading

One of the most effective ways to gain organic traffic is through blogs. Blogging allows you to connect with people, more specifically, people who matter to your website. Here, we’re going to take it a step further and discuss one blogging strategy that is widely utilized by marketers to amplify their reach: guest blogging. It’s …

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Website Design Proposal to Close More Clients (700+ Clients Served)

October 29, 2020 February 24, 2022 / 7 minutes of reading

Finding the right web design lead is not an easy feat, however, once you find them, you want to make sure that you close the sale. For that to happen, a client should be able to understand what they’re getting and what your services entail. This is why creating a website design proposal that establishes …

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5 Crucial Content Marketing Metrics to Track And Improve for Your Clients

October 27, 2020 February 25, 2022 / 7 minutes of reading

No matter how creative, ground-breaking, or popular your content assets are, they are bound to impact your business’ bottom line. The real question lies in how proactive you are when measuring every aspect of your agency’s content marketing strategy. According to a 2020 CMI study, an impressive 80% of marketers are down to using metrics …

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The Agency Guide to Getting Web Design Leads

October 16, 2020 February 23, 2022 / 8 minutes of reading

Websites continue to rise as a hot commodity today, however, it’s still a race when it comes to getting web design leads. Finding web design clients is not like how you do with PPC or SEO leads where you already have a website to work with and the clients are looking for statistics-based results. When …

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5 Ways to Make Sure You are Choosing the Best Digital Marketing Agency

October 14, 2020 February 25, 2022 / 8 minutes of reading

All modern businesses have one common goal — to become an internet sensation. With a significant rise in the cost of advertising in print and electronic media over the last couple of years, many small businesses have opted to go for digital marketing, which is more cost-effective. The increased popularity of social media has also …

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Essential Web Design Tools For Your Agency

September 30, 2020 February 24, 2022 / 6 minutes of reading

When it comes to web designs, things can change rapidly. This means that your clients’ needs and preferences will change as well. Not to mention, important aspects like Google algorithms and how your website will be crawled and indexed by search engines will develop at an increasingly fast pace. This is why some agencies choose …

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Optimizing Social Media and SEO Mix for Business Owners Who Create Art

September 22, 2020 February 24, 2022 / 7 minutes of reading

SEO and social media, the two least exciting terms in the artist’s world. If I had to make a choice between choosing to work in my studio and optimizing my marketing plan, I’d always choose to work in my studio at all times. However, SEO and social make up most of what we interact with …

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Starting A Web Design Business: A Checklist For Your Web Design Agency

September 11, 2020 February 24, 2022 / 17 minutes of reading

Starting a web design business is more relevant now than ever, Covid-19 showed businesses just how much a good online presence can make it or break it for their business. Although the demand for web design services is skyrocketing, it doesn’t mean that the road to success is a breeze. Like any other business, getting …

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How to Measure SEO ROI & Demonstrate Value for Clients

September 11, 2020 February 24, 2022 / 8 minutes of reading

“What’s the ROI of SEO?” It’s one of the fundamental questions clients ask when an agency talks to them about SEO services. You’ve likely also been on the receiving end of this question during a one-on-one talk with a prospect. How you address this question defines the value that you can deliver for your client’s …

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What is Local SEO and How Does it Work?

September 7, 2020 February 23, 2022 / 15 minutes of reading

A website has the ability to reach a worldwide audience, and it needs to rank on the first page of search results for it to happen. SEO is the process that primes your website so that it ranks on top of the results, even targeting places beyond your area. So, what if you want a …

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Outsourcing Web Design Projects: How to Manage Campaigns Efficiently

August 31, 2020 February 24, 2022 / 8 minutes of reading

Businesses are now finding it necessary to either create an ecommerce website or update their current ones and this is creating a great need for web development services. You must be feeling the effects of this spike in demand, thus, the necessity to outsource web design services. However, are you prepared to manage multiple outsourced …

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SEO Report: How To Show Progress To Clients

August 28, 2020 February 23, 2022 / 8 minutes of reading

Most agencies find it challenging to construct an SEO report that can satisfy clients. Going back to the fundamentals, progress reports are needed so that you can convey results to clients as clearly as possible. After all, your clients have partnered with your agency for the complete SEO services you provide, and part of the …

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Website Design Builder for Startup Agencies: 9 Things To Look For

August 17, 2020 February 24, 2022 / 10 minutes of reading

Some small businesses are now beginning to realize that social media isn’t enough to get their messages or products out in the market these days. To truly establish an internet presence that represents a brand, a website is necessary to stand out from the competition. Selling web design is different from selling SEO. SEO is …

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Link Building: How to do Outreach for a Local Audience

July 24, 2020 February 24, 2022 / 11 minutes of reading

Are you wondering about ways you can grow a local business? Are you prepared to adapt new ways to attract quality leads and close profitable clients? Are you ready to learn more about link building and how it can open doors to a business? If you are, then you’re in the right place. The challenge …

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SEO Software Guide: How To Find The Right One For Your SEO Business

July 16, 2020 February 24, 2022 / 9 minutes of reading

Choosing the right SEO Software for your business can be a challenging task. Aside from the features that you have to consider before pushing through with a subscription, you also have to make sure that the software is compatible with your business process. Why do you need SEO software? The challenges for SEO agencies or …

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How To Set Up An Ecommerce Business

July 14, 2020 February 25, 2022 / 16 minutes of reading

The continuous growth of ecommerce is skyrocketing as people worldwide are spending more time and money on the internet. This consumer behavior is triggering more businesses to adapt to the digital market and start an ecommerce business. There’s no denying the obvious: e-commerce is a gateway for businesses to increase visibility more than brick & …

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GMB and Local SEO: How To Get Your Business On Google

July 10, 2020 February 25, 2022 / 11 minutes of reading

Getting leads, expanding the client base, and maintaining a steady stream of sales are still some of the major goals for businesses today. Increased visibility remains to be one of the most effective ways of reaching those goals and the channels for it are constantly evolving. Right now, more people are turning to the internet …

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20 Best Small Business WordPress Themes to Rock Your 2020

July 10, 2020 February 24, 2022 / 9 minutes of reading

Some small businesses settle on having a social media page, thinking that building a website is out of their budget and too complicated. Choosing the best WordPress theme for small businesses takes away that kind of perspective when you’re selling web design to clients. By offering them a WordPress theme, small businesses can get a …

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Sell SEO Better: Must-Read Sales Books To Help You Sell SEO Services

June 25, 2020 February 25, 2022 / 9 minutes of reading

SEO is one of the most in-demand businesses right now. Establishments and companies of all sizes are cramming to set up online stores left and right. After setting up shop, they’re all gradually seeing the value of investing in SEO services. That’s the reason starting an SEO business is turning out to be a logical …

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Website Design Pricing Guide: Increase Your Web Design Revenue

June 18, 2020 February 24, 2022 / 11 minutes of reading

“How much do you charge for web design?” It’s one of the first questions you’ll hear from potential clients looking for web design services. There’s no right or wrong answer to this question—you’ll hear different answers from different experts. Website design pricing often ranges from $1000 to $60,000 and over, depending on the build and …

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What To Look For In Your SEO Campaign Management Software

June 17, 2020 June 3, 2022 / 8 minutes of reading

Do you ever think about hiring an extra hand because you need to organize the amount of data you have on your SEO leads, and keep track of them? For example, their names, contact details, website information, location, occupation, or where they stand in the funnel? Or Is finding the right lead, becoming a challenge …

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Local SEO Tips: Strategies to Rank Locally in 2021

June 4, 2020 February 24, 2022 / 13 minutes of reading

Every transaction starts with a search. Whether it’s to order food, buy clothes, or even get groceries, more customers are taking the digital approach for their needs. Out of these searches, 46% are local. This means almost half of online users are inclined to visit physical stores of businesses they search for. So, how do …

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Top 10 SEO Project Management Tools: Deliver Results Like Clockwork

May 22, 2020 February 24, 2022 / 10 minutes of reading

When it comes to SEO, it’s natural to think first about ranking the website. But, one thing that agencies – especially the ones starting out – often leave out of the equation is managing their SEO projects efficiently. The outcome? SEO projects started piling up into a hot mess. It’s the type of chaos you …

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Web Design Questionnaire: 10 Questions to Always Ask Your Clients

May 15, 2020 February 23, 2022 / 8 minutes of reading

After successfully selling web design and closing a client, you’re now ready to take the next step. Where do you start? How do you make sure you’re not hitting roadblocks? Before you get your creative juices flowing and start coding, you need to be on the same page as your client. This starts with preparing …

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How to Be an SEO Consultant: 5 Steps to Solidify Your Success

May 7, 2020 June 3, 2022 / 10 minutes of reading

Businesses have witnessed the power of SEO, and it’s enough to convince them to start hiring more SEO professionals. In this age where businesses are banking on digital presence, SEO consulting can be a lucrative career. So, here’s the big question: how do you become one? Like any other profession in the digital marketing industry, …

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How Tech Is Changing Marketing

May 6, 2020 February 25, 2022 / 4 minutes of reading

Technology has revolutionized all industries, from construction to pharmaceutical and even retail. Therefore, it is no surprise that technology in sales and marketing has also transformed at a similar rate. Every business uses marketing techniques to bridge the gap between its services and consumers. For this reason, new technologies are constantly developed to increase revenue …

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Why Every Agency Should Automate Their Reports

May 6, 2020 February 25, 2022 / 6 minutes of reading

Marketing reports are indispensable for any business. But they form the bread and butter of what digital marketing agencies do. How else would we prove our worth to our clients? In this article, we look at the advantages of using an automated reporting system for your agency analytics. We’ll also explain some report automation best …

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25 Best WordPress Themes for SEO Agencies in 2020

April 9, 2020 February 23, 2022 / 9 minutes of reading

One of the important digital assets of every SEO business is a responsive, visually-captivating website. Without your website, your SEO business lacks the identity to stand out from the rest. Building your agency website becomes less complicated if you have the best SEO agency WordPress theme. You need one that displays your SEO agency’s branding …

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The Key Business Metrics of a Successful SEO Agency

April 9, 2020 February 24, 2022 / 8 minutes of reading

You know it. Revenue is the most important factor in determining whether your business will thrive, or wither with time. That’s why whether you’re just starting an SEO business or you’re already running one, knowing which metrics impact it directly will show you how to grow your business and sustain it. There are so many …

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The Best SEO Tools for Your Agency Toolkit in 2021

March 24, 2020 April 26, 2022 / 17 minutes of reading

There’s more to SEO mastery than developing your skills. It’s also about having the right SEO tools. In today’s digital world, data is currency. Think of yourself as the common handyman – would you go to work without having the right tools? Definitely not. But, with tons of SEO tools out there, you’ll need to pick the …

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11 SEO Metrics: How Successful is Your SEO Campaign?

March 24, 2020 February 24, 2022 / 12 minutes of reading

For a business owner, it’s crucial to know whether every strategy applied to your business is working or not. Likewise, if you’re an SEO agency, you have to know your key performance indicators on your white label SEO dashboard and be able to constantly measure them. This will allow you to present valuable reports to …

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How to Become an SEO Expert in 2020: Free Guide to Build Your Expertise

March 24, 2020 June 3, 2022 / 10 minutes of reading

If you want to become an SEO expert, you’ve come to the right place. There’s no denying how much the SEO industry has grown over the past few years. SEO spending is nearing $80 billion – that’s for the U.S. alone. Imagine how much it can garner globally. This goes to show that people are …

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Outsourcing vs In-house: Which One For SEO Agencies?

March 24, 2020 February 24, 2022 / 13 minutes of reading

SEO is becoming a major part of any business. When it comes to online advertising, majority of marketers view SEO as a more effective strategy than PPC. What’s more interesting? E-Commerce is growing at a fast rate. From USD 2.3 trillion in sales last 2017, it’s expected to double by 2021. That’s a whopping USD …

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Why Online Reputation is Important to Your Agency

March 24, 2020 February 24, 2022 / 15 minutes of reading

Every entrepreneur knows reputation can make or break any company. When it comes to online reputation, studies show that you have two-tenths of a second to impress your audience before they form a perception of your website. While you probably shouldn’t care about what other people think, it’s different in business where reputation is a …

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How to Hire A Great Account Manager For Your SEO Company

February 4, 2020 June 3, 2022 / 12 minutes of reading

Account managers are an integral part of your business and client retention process. They are the key players who have the ability to make your business irreplaceable to clients. But having the wrong person for the position can cost you and affect your business. An estimated 72 percent of US employers said that they’re having …

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21 Free and Paid Tips to Increase Your Website Ranking in 2021 ⁠

January 24, 2020 February 23, 2022 / 14 minutes of reading

Do you own a website? If yes, then do you see it on the first page of results when you search for your products or services online? If you see it on top of the results, then you must be doing something right. Otherwise, it means there are issues stopping your website from performing at …

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What is SEO: Your 2021 Guide to Search Engine Optimization Marketing

January 16, 2020 February 24, 2022 / 12 minutes of reading

Ever Googled something and asked how the results came to be? Why is Google showing a particular result from this website and not another? What’s the basis for a website ranking higher than another with the exact same topic? How can you make your website perform the same way? The internet is now an integral …

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How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings

January 16, 2020 June 2, 2022 / 14 minutes of reading

Most digital marketers talk to businesses and say, “You need to optimize your website.” But, how can they tell a business needs to have its website optimized? Even before you start selling SEO, it’s important to establish if a potential client has the need for the service. Otherwise, prospects won’t understand the value you’re presenting. …

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11 Major Challenges of Scaling Operations Explained

December 6, 2019 February 23, 2022 / 14 minutes of reading

Business. Risk. These two words have always been synonymous to each other. Even industry moguls like Bill Gates said that “Business is a money game with a few rules and a lot of risk.” This rings true if you have a lot at stake. Running a business is not the usual nine-to-five office work with …

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Agency Secrets: Selling SEO with Your Website Audit

December 4, 2019 February 24, 2022 / 7 minutes of reading

Planning for the success of an SEO campaign starts with knowing the gaps and opportunities. Think of choosing which battles you can win and which you’ll need further strategizing. It’s for this reason that marketers start a SWOT analysis at the very start. When it comes to SEO, on the other hand, this analysis comes …

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How Predictable is Your SEO Workflow?

November 25, 2019 February 23, 2022 / 11 minutes of reading

Every digital marketer knows nothing is set in stone when it comes to SEO. To continuously adapt to the needs of search users, Google updates its algorithm and focuses on value more than ever. While this implies the result from doing SEO is something you can’t control, this doesn’t mean your SEO workflow can’t be …

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[Success Stories] How SEO Agencies Scale Their Business

October 30, 2019 February 24, 2022 / 9 minutes of reading

The SEO industry is nearing the $100 billion mark in terms of how much businesses will be spending on SEO services. The search term “SEO” also has a significant growth over the years, which shows an increase in interest in the industry. But, as the industry continues to reach new levels, not all agencies are …

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Google Search Console Data Extract Guide – An SEO’s Tool for Data-Driven Strategies

September 5, 2019 February 23, 2022 / 26 minutes of reading

It’s rare to find an SEO specialist who doesn’t know what Google Search Console (GSC) is. As one of the considered treasures in terms of tracking SEO performance, Google Search Console is the first SEO tool any beginner (or even the most experienced digital marketers out there) will explore. At a glance, the tool can …

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SEO Link Building Strategies Every Agency Should Follow

April 24, 2019 February 23, 2022 / 23 minutes of reading

The importance of link building has been elevated now more than ever. Whether you’re new to link building or you’ve been practicing the strategy for a long time, you’re here because you understand just how valuable quality links have become and its importance in increasing website rankings. In order for a website to do its …

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Niche Guide: Digital Marketing In The Cleaning Industry

December 5, 2018 February 23, 2022 / 10 minutes of reading

The rise of the $14bn/year industry is an untapped market of dirty profitable businesses. Businesses in the cleaning and sanitation industry including garbage removal services, laundry, pest control, and commercial sterilization are booming, with YoY growth trending. What’s unique about this industry is the service coverage of cleaning solution providers. Within each location across America, …

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Niche Guide: Digital Marketing In The Medical Industry

October 26, 2018 February 23, 2022 / 14 minutes of reading

The American medical landscape is changing. In 2000, 57% of physicians practiced independently. That figure dropped to 31% in 2018. These days being an employed physician is the norm. And you can’t blame these guys. It’s just not good business to let go of a chance at stability and security. Recent developments have made a …

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How to Market Your SEO Services (and Win More Clients)

August 2, 2018 June 3, 2022 / 7 minutes of reading

For any SEO agency, marketing and selling SEO services should be second nature. After all, to be the SEO agency of choice for many businesses, it’s important that you know how to walk the talk. That’s not always the case, though. As agencies focus on operations, some put off marketing their SEO services until they …

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Scaling Lead Generation: How To Find Qualified SEO Leads

July 27, 2018 June 3, 2022 / 17 minutes of reading

SEO is becoming a hot commodity and everyone who’s heard of what it can do wants in on the action. Even though that’s the case, many businesses are having a hard time finding quality SEO Leads. Leads who can spend $1000 or more a month. How do you find quality leads and turn them into qualified …

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What to Include in Your SEO Contract (Free Checklist)

July 26, 2018 February 23, 2022 / 12 minutes of reading

A marketing contract can make or break any deal. Not just to get the signatures on the dotted line, but as a binding agreement that gives both parties equal opportunity to showcase what they can deliver. Using a contract for SEO, the sentiment is the same, but the details that go into an SEO contract …

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Write Effective Cold Emails in Minutes: Email Marketing Tips

May 21, 2018 June 3, 2022 / 17 minutes of reading

Have you ever been in a situation where you had to strike a conversation with someone you’ve only just met? You struggle to find the balance between sounding warm and engaging without coming off as intrusive. It’s not easy, especially if you’re not the chatty type. Sending a cold email is pretty much the same …

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Your Guide to Going from SEO Beginner to Pro

April 12, 2018 February 24, 2022 / 3 minutes of reading

I’ve shared with you many guides covering a wide variety of topics – from teaching the beginners basics to giving tips to SEO professionals. I want to put those all together in this entry to serve as your guide to moving from being an industry beginner to an SEO pro. For the Beginners How to …

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Update To Our CRM & Marketing Automation

April 2, 2018 February 24, 2022 / 3 minutes of reading

On May 15, 2018, we will deploy a release of SEOReseller code-named Obi-wan. This is the first major release in a packed roadmap for the coming months. Since the beginning of the first quarter of 2018, we’ve realized and learned from our mistakes. We are determined to correct those and improve your experience with our …

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How to Run an SEO Company

April 1, 2018 February 25, 2022 / 3 minutes of reading

Managing an SEO company can be challenging, especially if you have limited to no prior experience in SEO and the online marketing industry. Start-up marketing agencies, in particular, will find it difficult to break into the industry if you do not know which parts of your business to focus on. What I want to do today …

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Digital Marketing Strategies When You’re Not Ranking: A Guide for New B2B Digital Marketing Agencies

March 15, 2018 February 24, 2022 / 11 minutes of reading

As a digital marketing agency, you understand the various digital channels for marketing online provide the best way to expand your audience and reach new clients. Indeed, your very existence requires that you be able to sell this idea in the form of services to local businesses. But an effective digital marketing strategy often requires …

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How to Make White Label SEO Work for Your Agency

March 12, 2018 February 24, 2022 / 7 minutes of reading

Planning to resell SEO? In this blog, we’ll share some of our partners’ secrets in how they became successful with white label SEO and how they turned their agency into a revenue-generating machine. The work of an SEO agency is often divided into two: delivering results for clients and finding ways to grow their agency. …

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Solving Common Pain Points to Start Your Digital Marketing Agency

February 1, 2018 February 23, 2022 / 6 minutes of reading

Every agency has pain points, and most of the time, these are the reasons they find it hard to scale their business — or get started at all. Addressing pain points is a part of our everyday conversations with partners, and a part of how we develop solutions to make it easier for agencies to …

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SEO Proposal Template: How to Turn Your SEO Proposal Into The Ultimate Sales Tool

January 21, 2018 February 23, 2022 / 12 minutes of reading

With our cutting-edge software, you can immediately increase your agency’s profitability by creating a SEO Proposal Template that fits unique clients. The best part is it expedites your process so you can prepare for multiple proposals simultaneously! Global e-commerce sales are expected to rise each year, with Shopify estimating it to reach more than $6.5 …

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Agency Advantage – Start Growing Your Digital Marketing Agency Today

January 17, 2018 February 25, 2022 / 7 minutes of reading

After almost a decade of helping agencies get to powerhouse status, a groundbreaking solution was overdue for agencies who are still dreaming of quitting their day jobs. Our Agency Advantage platform addresses the most pressing needs of new and struggling agencies by providing a solution to three major challenges: Lack of Authority – Agencies that …

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Agency Advantage: Your Edge to Growing Your Business

December 21, 2017 February 25, 2022 / 3 minutes of reading

Over the years, we’ve had a lot of success helping agencies dominate their niches. We’ve come to understand what a new agency needs to be successful. We decided to put all of our client feedback, coaching sessions, and business development insight into one comprehensive solution for new agencies. The Agency Advantage program is designed to …

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How to Combine Passive and Active Lead Generation

November 29, 2017 February 24, 2022 / 6 minutes of reading

If you’ve done your prep right – finding a niche, creating a killer agency website, and building your social media profile – and managed to turn that first handshake into a sale, your next challenge is to generate more leads. While your website can be a powerful lead-generating tool, there are two approaches that will …

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8 (Free) Ways to Generate More Leads With Your Website

November 3, 2017 February 23, 2022 / 10 minutes of reading

It’s something you have heard before: you can increase website leads through optimization. However, you will be surprised that there are actually people who want to provide digital marketing services but don’t try to rank their own websites. Crazy, right? Too often we see partner agencies with websites that aren’t built to generate leads– the …

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Platform Update: Account Settings Upgrade

October 19, 2017 February 24, 2022 / 2 minutes of reading

We have released an overall upgrade to the Account Settings, making it easier for you to manage employees and clients, configure your white label dashboard, and customize your experience with the SEOReseller platform. New User Management System It’s now easier to quickly and easily manage multiple users under the SEOReseller platform. We created a streamlined …

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How to Build Your Agency’s Brand

October 10, 2017 June 3, 2022 / 6 minutes of reading

Here’s what you need to understand about branding—it’s more than just having a unique name and a logo. If you’re serious about starting an agency, the first thing that you need to pay attention to is your brand identity. After deciding on a name, designing a logo, and creating a persona for your agency, what’s …

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White Label Reputation Management Sales Video

September 8, 2017 February 24, 2022 / 3 minutes of reading

When working with a reseller, the role of your digital marketing agency is to sell our service to your clients. We handle the white label software and the strategy so that you can sell more. For some services this is easier than others because the need is obvious – for instance, your clients know they …

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The Fundamentals of Prospecting

August 25, 2017 February 23, 2022 / 9 minutes of reading

We tackle the fundamentals of prospecting – everything from defining your target market to nurturing them once they become qualified leads. But first, what is prospecting? Sales Prospecting is the process of identifying potential customers that are likely to want or need your service, connecting with prospects, and laying the foundation for a conversation. This …

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Qualify More SEO Leads with Our White Label Client Questionnaire

August 7, 2017 June 15, 2022 / 2 minutes of reading

We’ve said it before, we’re going to say it again: qualifying is a crucial process when you’re finding SEO clients. You may be getting thousands and thousands of leads, but remember that not all of them deserve your time […]

How to Sell SEO to Local Businesses | Step 0 – Preparation

August 3, 2017 February 25, 2022 / 7 minutes of reading

This post is the first in a series about how to sell SEO to local businesses. In this post, we focus on Step 0 – Preparation. For an overview of our system, check out the How to Sell Local SEO Like a Pro Webinar. What is the key to selling SEO to local businesses? Like …

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New Features to Grow Your Agency

July 27, 2017 February 24, 2022 / 2 minutes of reading

Today, we’re releasing several new features that form SEOReseller’s Partner CRM – what we envision is to be an all-in-one marketing and sales solution for digital marketing agencies. These features make it easy for agencies to generate and track leads, send audits and proposals, and turn prospects into actual clients all from their white label …

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5 Reasons Agencies Switch White Label SEO Providers

July 24, 2017 February 25, 2022 / 7 minutes of reading

Switching white label SEO providers is not easy. The most difficult part? Realizing that it’s necessary. Unkept promises keep piling up next to the vague and unexplained strategies but your agency chooses to ignore it all. The reasons for this vary but the primary reason is a version of “we’ve just been with them for …

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Web Design Pitch Deck: Developing a Pitch That Wins Clients

July 19, 2017 February 23, 2022 / 6 minutes of reading

Designing a website is one thing; pitching your web design is an entirely different matter. You may have an impressive design, but if you don’t pitch it right, that design you’ve spent hours working on might not even see the light of day […]

Starting Your Digital Marketing Agency with SEOReseller

July 5, 2017 February 24, 2022 / 1 minute of reading

Over the years, we have helped partners grow their digital agency business from $0 to multi-million monthly revenue. A lot of the lessons we’ve learned we shared in our blogs or our webinars to encourage new partners to emulate and eventually succeed, just like our powerhouse partners [..]

Key Takeaways – How to Sell Reputation Management to Your Clients

June 23, 2017 February 23, 2022 / 7 minutes of reading

Regardless of the channel through which a potential customer discovers a business, they will at some point want to know about other people’s experience with that business. All it takes is a simple search. What they discover will determine if they become customers. This is why managing your client’s reputation is critical. It’s a message …

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How Agencies Are Growing Their Business with SEOReseller

June 1, 2017 February 25, 2022 / 6 minutes of reading

Digital marketing is at its peak, but is your business growing as you want it to? When we start a partnership with a new agency, we have one thing in mind: growth. A partnership is all about leveraging the strengths of your agency to help you be the best at what you do – providing …

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New Feature: Proposal Builder and Dashboard

May 23, 2017 February 24, 2022 / 2 minutes of reading

At SEOReseller, we’re all about making your life easier. Today, we introduce our new Proposal Builder which gives you the ability to easily generate proposals for SEO, Social Media, Web Design and PPC packages in minutes. Before our new Proposal Builder, agencies wasted countless hours creating untested, long-winded custom documents or they relied on tired …

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Campaign Overview & Navigation Upgrade

May 23, 2017 February 25, 2022 / 2 minutes of reading

We have upgraded the Navigation and the Campaign Overview of your dashboard – it’s now cleaner and easier to find what you need. New Top Menu Navigation[twenty20 img1=”30145″ img2=”30144″ width=”100%” offset=”0.5″] To support the many developments to your white label dashboard, we updated the navigation with the goal of making it simpler for both you …

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Build, Manage & Promote with Your All-in-One Reputation Management Dashboard

March 21, 2017 February 25, 2022 / 3 minutes of reading

Our mission is to help you grow small businesses, worldwide. And one of the biggest challenges for any small business is building their online presence, managing their reputation, and promoting their business on different channels. That’s why we developed the Reputation Management Dashboard […]

WordPress Plugin for Your White Label Web Design Portfolio

March 2, 2017 February 24, 2022 / 2 minutes of reading

We’re making it easier for you to sell web design. It all starts with your very own web design and development portfolio. How? By integrating our dashboard WordPress plugin on your WordPress website […]

Organic Traffic Increased by 300% in 6 Months [SEO Case Study]

February 7, 2017 February 24, 2022 / 5 minutes of reading

“I want to rank for the first page with these keywords.” This is what clients tell our partners all the time. But, for a website in a competitive industry, ranking for money terms can be a battle itself […]

Outsource Web Design: Trust in the Experts, Grow Your Agency

January 31, 2017 February 24, 2022 / 10 minutes of reading

As a digital marketing agency, you want to serve your clients with the best web design service and provide them the results they want for their business while also growing your revenue. But, do you need to do everything by yourself? No, you don’t […]

Tracking Your Client’s Leads Has Never Been This Easy

January 26, 2017 February 24, 2022 / 2 minutes of reading

At SEOReseller, we’re all about giving you more tools to provide value to your clients. Today, we take an important step further into that direction with the release of our new Lead Tracker feature – available immediately to all new and existing campaigns for free […]

Content in SEO: How Does It Fit into Your Strategy?

December 29, 2016 June 3, 2022 / 7 minutes of reading

“Content is king”. It’s a phrase that everyone in the digital marketing industry has come to embrace. You can’t succeed in SEO without quality content, and content will not be effective if you’re not implementing the right SEO strategy […]

Why You Need to Work with an Outsource SEO Company

December 20, 2016 February 24, 2022 / 4 minutes of reading

Any good marketing agency knows what to do in-house and what to outsource. Given how limited campaign budgets are, it is a must for marketers to be decisive on the allocation of resources. A misstep in resource allocation can derail the progress and success of a campaign […]

Selling Value with Your SEO Client and Reporting Dashboard

December 15, 2016 June 3, 2022 / 8 minutes of reading

Selling SEO isn’t rocket science, but it’s not simple either. In fact, 18.26% of marketing professionals state that SEO is one of their most significant marketing challenges […]

Ramp Up Your Rankings in 20 Days with These Local SEO Fixes [Infographic]

December 14, 2016 February 24, 2022 / 1 minute of reading

The local SEO landscape has changed so much that it will make you think if what you’re currently doing is enough to ensure your clients remain visible on search results. The rise of mobile search, queries becoming more conversational in nature, and Google changing the way local results come up have set the stage for a new local SEO scene — and we might even be expecting more next year […]

New WordPress Plugin for Using Your Dashboard on Your Domain

December 9, 2016 February 24, 2022 / 6 minutes of reading

Providing the all-in-one dashboard to your clients on your domain is one of the many features that make us a truly white label solution for your clients’ marketing needs. Currently, there are three ways to accomplish this – by using our domain, by directing your domain to our server and uploading an HTML file to your website. […]

New White Label Feature: White Label Web Dev Portfolio

November 28, 2016 March 29, 2022 / 1 minute of reading

We released a new whitelabel feature today. With the whitelabel Web Design portfolio, you can use our designs as your initial portfolio for when your prospective clients are looking for sample work.

Inside Reputation Management: A Powerful Dashboard in Your Hands

October 25, 2016 February 25, 2022 / 3 minutes of reading

We’re pulling all the stops this time to extend the marketing capabilities of your agency and keep your small business clients on top of their local presence. Our team has been working on tools to make it easier for your agency to do more, leverage your marketing initiatives, and get more customers for your clients […]

Selling Web Design: How to Ace Your Website Design Pitch

October 6, 2016 February 23, 2022 / 13 minutes of reading

Selling website design is on a different level than when you’re selling SEO services or paid ads services. Unlike SEO or paid ads, you have an actual output that clients can revise or send back if it didn’t meet their expectations. This adds another layer of challenge in satisfying clients and bringing in revenue. I’m …

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Key Takeaways from How to Do Effective Keyword Research Webinar

September 16, 2016 February 24, 2022 / 5 minutes of reading

Today’s consumers are driven by instant queries. 9 out of 10 users turn to search engines to look for information, and most of them use their smartphones when they search online. When they make a query, users type in search phrases that are related to what they’re looking for […]

How to Sell PPC: Your Agency’s Blueprint to Win More PPC Clients

September 9, 2016 February 23, 2022 / 9 minutes of reading

Throughout the years, there have been major changes to Google Ads. All of these changes affect any agency offering PPC services—not just in terms of mastering the new features, but also in how they sell their services to clients. So I think this would be a good time to talk about how to sell PPC …

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Your PPC Solutions Just Got Better

September 1, 2016 February 24, 2022 / 4 minutes of reading

The right ad, to the right person, at the right time. When done right, Pay-Per-Click allows you to drive highly-qualified leads to your clients […]

Social Media Marketing for SMBs in 2016: The Numbers

August 25, 2016 February 24, 2022 / 2 minutes of reading

Social Media has been growing at a tremendous rate. It has allowed allowing consumers to directly engage with the brands they love, changing the way SMB’s will be doing business for the foreseeable future.[…]

Key Takeaways from the SEO Site Audit Training Webinar

August 12, 2016 February 25, 2022 / 5 minutes of reading

To start off any white label SEO campaign on the right footing, you need to determine the elements that keep your client’s website from ranking. This is exactly what SEO site audits do. And in the second Partner Bootcamp webinar I ran you through each of the five components of an SEO Site Audit, so …

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How to Sell SEO: An Agency’s Guide to Getting More SEO Sales

August 5, 2016 June 3, 2022 / 20 minutes of reading

As a digital marketing agency or freelancer, you know how important local search is. You know that any business will have a hard time reaching that coveted top rank organically if they don’t claim the top spots in local searches. But your clients don’t […]

Generating Quality Leads: Local SEO as a Strategy

July 29, 2016 June 3, 2022 / 5 minutes of reading

Almost half of the total world population are internet users. Out of those 3.4 billion people, 2.3 billion are active on social media. Nearly 13% are big fans of local based search. These are all senseless numbers until you consider the profit you’re losing. If you’ve been neglecting local SEO, you’re doing it wrong. If …

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Simplifying SEO Key Takeaways: 6 Core Metrics You Need to Know

July 18, 2016 February 25, 2022 / 5 minutes of reading

SEO specialists identify ranking problems and diagnose the health of a website using different metrics. Most of them would comb a site with one or two dozen metrics that they’re familiar with. They apply this process to campaign after campaign without seeing the strengths or weaknesses of the website[…]

Agency Growth Hacks: Building Your SEO Client Base

July 1, 2016 February 25, 2022 / 4 minutes of reading

SEO is one of the major game changers in the digital landscape. Ironically, not all businesses have optimized websites. A 2015 survey shows that only 25% of small businesses in the US use SEO as a marketing tool, and this can mean a lot of missed opportunities for these businesses […]

Generate Leads for Your Agency with Niche Marketing

June 24, 2016 February 25, 2022 / 6 minutes of reading

Over the years, we’ve had the opportunity to work with over a thousand agencies and digital professionals. These partners come from different backgrounds from all over the world, but the most successful agencies have one thing in common that sets them apart from their peers: They don’t just know how to market their clients, they …

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Key Takeaways from the Overcome Sales Objections Webinar

June 17, 2016 February 25, 2022 / 6 minutes of reading

Agencies will always get sales objections from clients, but the ones that eventually succeed are the ones that learn how to overcome these objections to build long-lasting business relationships. In the recent Boost Your Business Webinar: Overcoming Sales Objections like a Powerhouse, Tim joined Bernard again to give tips on how to address the most …

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Leverage the Combined Force of Sales and Marketing

June 10, 2016 February 25, 2022 / 5 minutes of reading

Most agencies perceive that marketing’s sole function is to generate leads, while sales is responsible for turning those leads into clients. When marketing fails to deliver, the sales team shifts the lack of revenue to the other. This lack of alignment is what causes underperformance in most agencies. […]

SEO Campaign Strategies for Highly Competitive Niches

June 3, 2016 February 24, 2022 / 4 minutes of reading

Agencies accustomed to serving smaller businesses are often at a loss when they have an opportunity to work for a larger enterprise. Although you have more resources to work with since these clients typically have deeper pockets, you also face the task of trying to rank a client for a highly competitive niche. […]

Three Steps to Building Small Business Brand Advocates

May 27, 2016 February 24, 2022 / 6 minutes of reading

It’s a common misconception among small businesses that online reputation management is primarily defensive, that it’s all about taking down negative reviews. After all, reviews only become a problem when they’re bad, and that’s when businesses come to agencies looking for a solution lest it cost them new customers. […]

Spot the Good Opportunities in Bad Reviews

May 18, 2016 February 24, 2022 / 4 minutes of reading

When businesses receive negative reviews, they panic. They either respond to the review or take it down—most of the time it’s the latter. What most businesses fail to see is that they can use negative reviews as a turning point for their local presence. […]

Building Local Search Presence with Citations

May 16, 2016 February 25, 2022 / 6 minutes of reading

As customers have grown accustomed to learning about nearby businesses online, it’s become increasingly important for local businesses to be found where most customers are looking for them. […]

Key Takeaways from Selling SEO the Right Way

May 13, 2016 February 25, 2022 / 4 minutes of reading

Last week’s Boost Your Business Webinar focuses on becoming an expert at selling SEO. Bernard and William discussed different touch points that show partners and freelancers how to go from good to great in pitching their SEO services. […]

Online Reputation: Building a Stronghold for Clients

May 11, 2016 February 24, 2022 / 5 minutes of reading

Online reputation is not only about what people are saying on social media posts, review sites, and the comments sections of blogs. For those who are running an online business, it’s the fine line between closing a sale and losing customers to competitors. […]

What to Ask Web Design Clients and What They Should Know

May 6, 2016 February 24, 2022 / 7 minutes of reading

At the heart of every web design client horror story is a failure of communication. While no one will know the brand better than the client, the web designer has the expertise to create a website that can meet their objectives. It’s when these two sets of expertise fail to meet that can lead to …

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Getting Digital Leverage with Multiple Social Channels

April 29, 2016 February 25, 2022 / 4 minutes of reading

As online users flock to social media, these sites have become more than just a place for reaching out to people—these turned into a marketplace for businesses. It’s not hard to stumble into a business with a Facebook or Twitter profile these days. After all, a smart business owner would go to where the customers …

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Presenting Reports: Turn Data into Insights for Clients

April 20, 2016 February 24, 2022 / 5 minutes of reading

Reporting on your campaign success isn’t just about showing clients charts and data. You need to be able to present reports in a way that your clients can connect to their business objectives. Showing them that they rank highly for a keyword or their Facebook Ads are generating thousands of impressions isn’t enough. How does …

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Key Takeaways from the How to Keep Clients Webinar

April 15, 2016 February 23, 2022 / 5 minutes of reading

The agencies that have loyal clients are the ones that keep growing at a steady rate. It’s from loyal clients that agencies generate repeat business and predictable revenue, eventually becoming sustainable businesses. But what can agencies do to improve their client retention, and where should they focus their relationship-building efforts? In the recent Boost Your …

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The 4 Challenges Keeping You From Closing That Sale

April 7, 2016 February 24, 2022 / 5 minutes of reading

Clients don’t respond to pushy, hard-selling salesmen, and no one wants to be perceived as one either. Most agencies would rather be seen as consultants, someone prospective clients look to for answers to their business challenges. The traditional salesperson has a “me-first” attitude, focus more on their company’s products or services when they pitch, and …

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Advanced SEO: Build a Flagship Campaign for eCommerce Clients

April 1, 2016 February 25, 2022 / 6 minutes of reading

Most eCommerce companies simply think of SEO as a general term, failing to understand the different levels of web optimization. Basic SEO revolves around site architecture, content development, link building, and factors that make a website searchable to its target audience. Advanced SEO involves the intricacies of algorithms and the science behind search engines, then …

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Making PPC Work to Your Client’s Advantage

March 23, 2016 February 24, 2022 / 6 minutes of reading

Powerhouse Agencies have an entire toolbox of digital marketing services at their disposal that they can offer to small businesses. Determining which ones to include in a proposed solution to a client requires knowing each tool’s strengths, the situations that call for its use, and how to use it for maximum benefit. But with PPC …

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Selling Web Design Made Easier with New Dashboard Features

March 17, 2016 February 24, 2022 / 2 minutes of reading

It’s complicated. Web design is a complex, highly-collaborative process, requiring back-and-forth discussions with clients, multiple revisions, and often includes additional expenses. After all, a website is the foundation for your client’s digital presence and key to making a good impression online. Each client takes ownership of the website and demands the most that they can …

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Key Takeaways from the Ace Your Next Sales Pitch Webinar

March 15, 2016 February 25, 2022 / 4 minutes of reading

A sales pitch is a catalyst to business growth whether you’re still in the beginning stages of your business or are already an established, powerhouse agency. A sales pitch is simply essential to your success, and at any level, there are always aspects of your pitch that you can improve on further. In last week’s …

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How Offering Multiple Services Benefits Your Digital Business

February 17, 2016 February 23, 2022 / 7 minutes of reading

Digital agencies that specialize in one or two services often fall into a kind of tunnel-vision, becoming too fixated on their services that they forget what their clients fundamentally need from them: To establish an online presence for their brand that can realize their marketing and business objectives. And their clients are slowly realizing that …

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Key Takeaways from the “Be a Powerhouse Agency” Webinar

February 8, 2016 February 25, 2022 / 4 minutes of reading

Preview(opens in a new tab) Business owners are always thinking about how to get their businesses to the next level. But even the most successful and enterprising of business owners get stumped every now and then. Suddenly business growth plateaus, and it’s not always clear how to get out of this rut and back on …

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Overcoming Barriers and Challenges of Small Businesses in Building Websites

February 3, 2016 February 24, 2022 / 8 minutes of reading

Having a top-performing website is never easy. Although this is true for businesses of all sizes, small businesses are in for a bigger battle. Today, it’s indeed possible to build a website in less than an hour, however, it’s a different ball game when you’re planning to build a successful website that people actually want …

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Future Trends of Social Media Ads: Programmatic, Mobile, Personalized

January 13, 2016 March 29, 2022 / 4 minutes of reading

Marketers have diverted more resources into social media marketing in 2015 than ever before, with particular emphasis on using the social networks as ad platforms. By 2016, almost 90% of marketers in the US with at least 100 employees will use social networks to extend their clients’ reach. Facebook and Twitter will remain the favorite …

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Introducing: SEOReseller’s Reputation Management Dashboard

December 22, 2015 February 25, 2022 / 2 minutes of reading

SEOReseller.com is rolling out new powerful features for your agency dashboard. We launch the Reputation Management tool― a feature available to everyone who signed up to our dashboard. Designed and developed to monitor your client’s online reviews and business listings, this new feature enables you to leverage SEOReseller’s technology to provide more value to your …

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Why You Should Offer Facebook Paid Ads to Clients

December 11, 2015 February 24, 2022 / 4 minutes of reading

Facebook enjoyed a great 2015 thanks to new tools, features, and services such as the Instant Articles, the addition of a ‘Buy’ button, a new insights tool, and the introduction of M, its new intelligent personal assistant. >It also did well in numbers and engagement. It was named the most used tech product in the …

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Searching Small: Why Bother with Local and How to Make it Big

December 4, 2015 February 24, 2022 / 4 minutes of reading

There are several elements in Search Engine Optimization that need to act in perfect concert before it can work. Vigilant link building, creative content, intriguing PPC ads, and efficient marketing strategies all play a part in the success of a campaign. But, no matter how hard we work, it’ll all be for nothing if we …

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Penguin is Coming (Again)… Are Your Clients’ Websites Ready?

November 26, 2015 February 24, 2022 / 3 minutes of reading

Talks of another Penguin Algorithm refresh has been going on since July 2015. Two things we know about the update on the Penguin Algorithm so far. First, it is expected to happen before 2015 ends, without any definite or fixed dates of release. Google Webmaster Trends Analyst Gary Illyes confirmed this on a Twitter post. @Andrew_Isidoro yes — Gary Illyes …

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White Label Facebook Paid Advertising

September 15, 2015 February 23, 2022 / 2 minutes of reading

Whether your clients are looking to reach new audiences, expand their current social network, stimulate business page engagement with more post likes, comments, and shares, generate recurring traffic to their websites, gain awareness or retain local customers or target a certain demographic within a location, our new Facebook Paid Ads, one of SEOReseller’s improved white label …

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Introducing Our New WordPress Development Packages

August 11, 2015 February 25, 2022 / 2 minutes of reading

As our client base continues to grow, we strive to find ways to serve their needs better. Today, SEOReseller is proud to announce a significant improvement in one of our core offerings. We have repackaged our web development services, and now have two superb new products for you to choose from. Adaptable, user-focused, and exceptionally cost-effective, …

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Google Search Trims Down 7-Pack SERPS — Why?

August 7, 2015 February 25, 2022 / 3 minutes of reading

This just in: Google is realigning its local search results to make room for streamlined local business suggestions. What’s happening? Google has reportedly been trying different layouts for local searches in line with its Material Design, but that is not what’s causing the buzz. Searches involving the hospitality, food, and entertainment sectors have started showing …

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Website Navigation Issues that Frustrate Users

August 3, 2015 February 23, 2022 / 4 minutes of reading

Innovation is the secret to the success of every business. When there is a need for a new product, companies are quick to deliver. When there is no need, businesspeople create it. It requires creativity to address what consumers want and to encourage them that they need the products or services you offer. Creativity, however, …

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Measuring and Improving Earnings from Social Media

July 29, 2015 February 24, 2022 / 4 minutes of reading

Facebook has 936 million daily active users. The impressive number wows even companies wanting to improve brand awareness, and they concentrate on updating their Facebook Pages to drive traffic to their websites. Among the companies earning from Facebook’s wide reach is Coca-Cola with over 91 million fans. Second is McDonald’s with close to 58 million. …

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The WordPress Advantage: What Makes a Good CMS?

July 22, 2015 February 24, 2022 / 3 minutes of reading

WordPress is by far the most widely used CMS in the world, and it has significantly changed the online landscape. Tens of millions of websites now use this platform, including those owned by CNN, Sony, Time Inc., and other distinguished brands. Our very own site utilizes WordPress, and we have built many websites for our …

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SEO for Small Businesses: Set the Stage for Success

July 16, 2015 February 24, 2022 / 3 minutes of reading

Apple is a brand known the world over, but it did not experience instant success. Much like other businesses, it started out small. It started locally, with Steve Jobs and Steve Wozniak at the helm, armed with loans and a plan that was, at that time, too dire for investors to imagine. Easy as it …

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Upselling and Cross-selling Your SEO Services to Maximize Profits

July 3, 2015 February 23, 2022 / 3 minutes of reading

Upselling and cross selling are quite the buzzwords in the world of retail, whether it be over the Internet or in actual store locations. These are the strategies used to maximize profit while ensuring that customers make the most of their purchase through complementary offerings. These selling techniques, however, are not exclusive to retail or …

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Social media can be difficult. We make it easy.

July 1, 2015 February 24, 2022 / 2 minutes of reading

SEOReseller’s new suite of turnkey and collaborative social media reseller packages provides you and your clients a professional and custom-tailored social media service for a fraction of the cost. We provide the social media plan customized exclusively for your brand, precise and professional execution of the strategy, and assurance that we will see it through to …

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Ensuring Client Satisfaction: The Gift That Keeps on Giving

June 26, 2015 February 25, 2022 / 3 minutes of reading

The age-old maxim “the customer is always right” is an undeniably good guiding principle for any business. Addressing what your clients need and want (within reasonable bounds, of course) is a sure way of keeping them coming back for more. What that saying misses, however, is that customers don’t know everything. Hearing about how their …

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Strategies for Improving SEO Client Retention

June 19, 2015 June 3, 2022 / 5 minutes of reading

Client retention should be one of the highest priorities for any digital marketing agency. More so in an unstable economy. Whether you’re offering SEO services or PPC, finding a lead is challenging. That’s why the moment you close them, you should aim to retain them. Closing a sale should never be your final goal. Customer …

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Writing a Client Case Study to Drive More Business

June 16, 2015 February 24, 2022 / 3 minutes of reading

Social proof is one of the strongest factors that influence purchase decisions. The concept is no different in digital marketing; people want to see results, so SEO agencies need a way to demonstrate their expertise. Writing a compelling case study and displaying it on your website is one of the best ways to accomplish this. …

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Your Dashboard just got BETTER!

June 5, 2015 February 24, 2022 / 2 minutes of reading

As the search landscape continues to change, so does the demand for white label SEO solutions that can adapt. This is why the SEOReseller.com’s SEO dashboard software is getting an upgrade to provide a better overall client experience. On June 7, 2015, we will be upgrading the dashboard that SEO agencies and their clients love. …

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Is Using Parallax Web Design Worth It?

May 22, 2015 February 25, 2022 / 3 minutes of reading

The parallax web design has become a popular choice for most personal website owners and even proprietors of online stores. The technique involves movement and fluidity; the background moves more slowly than the foreground, which renders a 3D appeal. It works through layering images and other design elements. This particular web design option has been …

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What Is An Ideal Bounce Rate?

January 27, 2015 March 29, 2022 / 8 minutes of reading

You optimized a client’s website, but after two months of doing SEO, the site’s performance is nowhere near your target. There are different SEO metrics that you can look at to see why the website is not performing, and one of these is the site’s bounce rate. In SEO, having a high bounce rate from …

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Does site speed influence rankings? [Case Study]

January 23, 2015 February 24, 2022 / 3 minutes of reading

I am a firm believer that site speed carries a heavier impact on rankings than most assume. It’s simple; if a site loads too slow, it serves as bad user experience. Google is all about providing the most relevant information with the best user experience, so why wouldn’t they flag your site for not loading fast enough? …

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Top Yahoo! searches in 2014 and What it Says About Us

January 9, 2015 February 24, 2022 / 2 minutes of reading

We recently talked about the top searches from Google in 2014. This time around, we’re delving in a little deeper not only on Google, but also Yahoo’s top searches. The search engines looked at trillions of searches made worldwide over the past 12 months. This includes “how to…” searches to news stories that resonated with …

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Win Clients for Your SEO Business with These Secrets

December 22, 2014 February 24, 2022 / 4 minutes of reading

A strong client base puts your SEO business right in the center of the action. But high client retention is like the pot of gold that you’ll find at the end of the rainbow. Only a few lucky SEO agencies are able to achieve this, but we’re here to change all that. By combining smart …

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Uncover High Value Keywords With These Secrets

December 15, 2014 February 24, 2022 / 5 minutes of reading

As online marketing shifts toward intent and interest, I always advise agency partners to leverage audience targeting and make great strides with advanced conversion modeling. This is where smart keyword selection comes in. Keyword selection goes beyond knowing what search users usually type in queries; its true value lies in how you build the direction …

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SEO Project Management: Dissecting The Project Manager Role

December 8, 2014 February 25, 2022 / 4 minutes of reading

Nurturing the success of agency partners is part of our methodology, and I’m proud of our achievements in this area. We serve as an extension of your team, and give you the leverage to provide great services for the end clients. We start by assigning a dedicated project manager when launching an SEO campaign. Your …

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Take Your SEO Startup to the Next Level with Our Free Templates and White Papers

November 28, 2014 February 24, 2022 / 4 minutes of reading

“Can I start my own SEO company even without formal training or experience?” This is a question we’re often asked, and our answer is always yes. The key is knowing the essential work that needs to be done, having the right tools, and knowing the right people. You’ve probably read other stuff online telling you …

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The Basics of Keyword Research

November 25, 2014 February 25, 2022 / 2 minutes of reading

The right set of keywords is among the things that up your SEO game. If you have no idea how online consumers think in terms of key phrases, it will be difficult for your business to get to Page One of Google. Keyword research is an essential skill every digital marketer should have. It takes …

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10 Best SEO Tools & How to Get Them for Free

November 18, 2014 February 24, 2022 / 3 minutes of reading

There are SEO tools for every metric that tells you how your site performs. Each one claims to make life less difficult, but there are two problems: First, the Internet is saturated with these tools. Each one promises to deliver better than the other; you don’t know which one can really cover your needs until …

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SEO Campaign Management: How to Launch a Successful SEO Project

November 17, 2014 June 3, 2022 / 7 minutes of reading

“What exactly happens after launching my campaign?” This is a common and pressing question we get from SEO resellers every day. An inquiry that is so basic yet requires a full explanation about what we mean by “getting your campaign rolling” with our SEO services. After filling out our order form and making your payment, …

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A Complete Guide to the SEO Platform

November 12, 2014 February 25, 2022 / 4 minutes of reading

Over the past 6 years I’ve worked with a lot of SEO tools and platforms. Some hit certain aspects of reporting dead on, some lack in API integration, consistency or UX. Since our client base are agencies that need to prove ROI and show clients real results, our platform is designed with that as the …

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3 Key Clauses Every SEO Contract Needs

November 11, 2014 February 25, 2022 / 1 minute of reading

SEO companies and their clients use contracts, too. But not everyone gets this agreement right. To ensure your SEO contract covers all important bases, your legal agreement should contain the following clauses: Definition of Deliverables This part of the contract specifies what the client can expect from the provider. The SEO company lists the deliverables …

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What User Experience Really Is

October 27, 2014 February 24, 2022 / 2 minutes of reading

Today, we are going to talk about one of the most overlooked areas in online marketing—the user experience, or the UX as many prefer to call it. This may be a buzzword, but only a few marketers understand what it really is. Regardless of the nature of your client’s business website, it’s your job to ensure that it …

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Ranking After Penguin 3.0, Early Results & Trends

October 20, 2014 February 24, 2022 / 3 minutes of reading

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Over the weekend, Penguin 3.0 rolled out, confirmed according to numerous industry leading publications, and we are seeing proof of this from our rank tracking data collected over the past week. Since we manage tens of thousands of keywords across thousands of domains, we can see almost …

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UPDATE: Top News In SEO This Week | SEO Reseller

October 17, 2014 February 24, 2022 / 2 minutes of reading

One of the good things (and also one of the bad things, depending on how you look at it) about SEO is that something is always happening. There’s always something to look forward to. Let’s take a look at some of the most talked about topics in the SEO community this past week. New Tag Manager Tools …

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4 Easy Ways to Boost Client-Provider Relationship and ROI

July 14, 2014 February 25, 2022 / 3 minutes of reading

One of the top concerns for businesses everywhere is building and maintaining a strong relationship with clients. This is particularly true for agencies in the SEO and digital marketing industry, where success or failure lies on how good a company can relate to clients and its target audience. The start of any good client-provider relationship …

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G+’s felt the Need to Subtract: Google+ Removes its Direct Connect Feature

June 24, 2014 February 25, 2022 / 3 minutes of reading

Tech experts and online media gurus once dubbed Google+ as the “walking dead” of all social media platforms. Some fondly referred to it as an online ghost town. Admit it; sign in to your Google+ account. You have one, right? Chances are, that you barely even use it. Google+ had the potential to become such …

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Is Pinterest Becoming More Like a Search Engine?

June 18, 2014 February 25, 2022 / 2 minutes of reading

Pinterest recently revealed that it would be rolling out an easier way for users to narrow down their search, as it launches a “Guided Search” feature on Pinterest.com—just like what they did for its mobile app version last month. The new feature pulls up related keywords or terms at the top of the screen after …

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Despite Chatter and Changes, Google Says there’s No Penguin Update

June 2, 2014 February 25, 2022 / 2 minutes of reading

Over the past few days, there has been a lot of online chatter across the SEO community of an impending Google algorithm update. Many analytics were noticing a lot of changes in the search results of sites previously penalized by the search giant, especially those that were impacted by the Google Penguin update. The buzz …

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Google Rolls Out Panda 4.0, Cutts Makes Announcement

May 22, 2014 February 25, 2022 / 2 minutes of reading

Google stopped announcing Panda algorithm updates early last year, when they included these updates in their rolling algorithm updates. Cutts broke this silence about Panda updates, however, last May 20th when he announced the rollout of Panda 4.0. Google is rolling out our Panda 4.0 update starting today. — Matt Cutts (@mattcutts) May 20, 2014 …

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Report: Search Reclaims Spot as the Top Referrer for Major Publishers

May 13, 2014 February 24, 2022 / 2 minutes of reading

Search and social have been competing as the top referral source online. The two are especially important for online publishers, whose content is discovered mainly through both channels. A recently released report from content analytics tool provider Parse.ly reveals that search reclaimed its spot as the top referral source for major publishers. Close Fight Between …

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Google and AOL Make New Data Attribution Acquisitions

May 9, 2014 February 25, 2022 / 3 minutes of reading

Online marketing today is all about the data, and companies that deliver the most accurate, most comprehensive data are the ones that win clients over. Google and AOL have recently made new acquisitions that will make their existing data businesses more powerful, expanding their capabilities in the near future. Let’s have a look at these …

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How Important are Backlinks for SEO in the Future?

May 7, 2014 February 25, 2022 / 3 minutes of reading

Google’s algorithm changes over the years have drastically changed the SEO scene. Their treatment of links in particular has changed so much that some go as far as claiming that link buildilng is now dead. How important will the backlinks you have be for your SEO campaigns in the future? This is the question that …

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Pinterest’s Guided Search: What Does it Mean for Brands?

April 30, 2014 February 24, 2022 / 2 minutes of reading

Last week, Pinterest announced a new feature that makes it easier for mobile users to find user-provided pins on their platform. Through Guided Search, users can discover pins that may interest them even though they did not directly search for it. Providing Visual Guides to Users According to Pinterest’s official blog, Guided Search is “made …

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Protecting Your Ecommerce Clients from Heartbleed

April 14, 2014 February 24, 2022 / 3 minutes of reading

The Heartbleed bug has been sending netizens panicking for several days now, wondering if their personal information has been compromised during one of their many activities online. You will have noticed your email brimming with status updates from websites you are subscribed to, informing you of either of these things: That they are using OpenSSL, …

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Google Analytics & AdWords Announces Bulk Linking Feature

April 8, 2014 February 25, 2022 / 2 minutes of reading

Good news for our partners managing multiple AdWords accounts: you can now link these accounts together using Google AdWords and Analytics’ bulk linking feature. The new feature allows you to choose which accounts to link at a property level, making multiple AdWords campaign management easier. The AdWords Linking Process Google Analytics allows you to track …

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Microsoft Announces “Cortana,” Your New Virtual Assistant

April 3, 2014 February 24, 2022 / 3 minutes of reading

Siri and Google Now have company. After months of speculation and rumors, Microsoft has announced their own virtual assistant, Cortana. The new virtual assistant will be released as part of Microsoft’s new Windows 8.1 software. Part-Siri, Part-Google Now This new virtual assistant is said to be part-Siri, Part-Google Now in that it features the capabilities …

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5 Metrics to Discuss During Your Client’s Digital Marketing Meetings [VIDEO]

March 31, 2014 February 25, 2022 / 1 minute of reading

Keeping your clients updated when it comes to their campaigns’ progress is an important aspect of providing SEO and digital marketing services. Sometimes it’s enough to send monthly reports through the dashboard, but taking a more hands-on approach and scheduling a monthly meeting to discuss these reports can provide a lot of other benefits. During …

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Bing Product Ads Now Available to US Advertisers

March 28, 2014 February 25, 2022 / 2 minutes of reading

After months of being in beta testing mode, Bing has finally made Product Ads available to all U.S. advertisers. This announcement came just a few days after Bing announced that Product Ads for Mobile in Beta. Features Bing’s product ads will display rich images, product prices and descriptions across Yahoo! and Bing. The good news …

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Facebook Buys Oculus VR for US$2 Billion

March 26, 2014 February 25, 2022 / 3 minutes of reading

Google Glass has some company, and it promises to have more interactive features. Facebook announced on Tuesday that they are buying Oculus VR, the company responsible for developing the Oculus Rift virtual reality gaming headset. This new acquisition, worth US $2 billion in cash and stocks, is Facebook’s next move towards their mission “to make …

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Google Introduces New Webmaster Academy

March 19, 2014 February 25, 2022 / 2 minutes of reading

Earlier this month, Google announced its new Analytics Academy course to help marketers use Google Analytics better. Now they’ve expanded the educational modules found in the Google Webmaster Academy. The Google Webmaster Academy was first launched in 2012 to help beginner webmasters learn how to improve their website. The lessons included tips on getting a …

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Cutts: Spanish, Italian Link Networks, You’re Next

March 12, 2014 February 25, 2022 / 2 minutes of reading

Google’s about to take down more link networks in the coming days. If you think your campaigns may be hit by this next wave of penalties, it’s time for a link profile audit. The war against spammy link networks continues, and this time Cutts himself declared war. On his Twitter account, he announced that Spanish …

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SEO and Digital Marketing Data Visualization: Three Foreseeable Trends

March 7, 2014 February 24, 2022 / 3 minutes of reading

Google isn’t the only company that understands the importance of data. The rise of information dashboards in 2013 shows that many business owners see how understanding and analyzing data can help them improve their products and services, and allow them to make better business decisions. In December 2013, the International Institute for Analytics (IIA) predicted …

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Google Announces New Analytics Academy Course for March 2014

March 6, 2014 February 25, 2022 / 2 minutes of reading

Google has recently announced its latest Google Analytics Academy course for 2014. The course, titled “Google Analytics Platform Principles”, will “dive deeper into the details of how the platform collects, transforms and organizes the data you see in Analytics.” “Understanding how these processes work is the first step to refining your implementation and uncovering more …

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Track Competitors Rankings NOW Using SEOReseller.com

February 24, 2014 February 24, 2022 / 2 minutes of reading

I’m excited to announce that we’re rolling out a new tool in our dashboard that lets you track up to three competitors per campaign. Let me walk you through our new competitor tracking feature. Add Up to Three Competitors When you go to the Rankings tab of your dashboard, you’ll see the dashboard page with …

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A Story Of Recovery: Rankings and Traffic through Link Clean-Up [Case Study]

February 19, 2014 February 25, 2022 / 6 minutes of reading

In 2013, Google delivered an update that shook the very foundations of link building, starting with Penguin 2.0 and delivering the knockout blow with Penguin 2.1. These updates affected a lot of websites suspected of using “link schemes” to manipulate rankings, including good websites run by legitimate businesses. We developed our Link Clean-Up services to …

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Are You Doing Your SEO Right? Your Traffic Should Speak for Itself [Case Study]

February 18, 2014 February 25, 2022 / 7 minutes of reading

If there’s one thing my experience in the online marketing industry has taught me, it’s this: SEO is still the king of the hill in terms of getting qualified leads online. Over the years we’ve been asked by our clients the same questions repeatedly about how they can improve their rankings, traffic and conversions, and …

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Do Domain Age and Past Rankings Really Matter in Search?

January 29, 2014 February 25, 2022 / 2 minutes of reading

If you own a website that has been performing well in SERPs for the past 10 years, seeing a newer domain knock down your rankings can be a bit alarming. You might start thinking it’s because the newer domain somehow cheated the algorithms and spammed their way to the top, but Matt Cutts offers a …

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Why Isn’t Your Campaign Going Viral?

January 28, 2014 February 24, 2022 / 3 minutes of reading

You will often hear from your clients that they want you to make their online marketing campaigns viral. As online marketers, this should be one of your goals in order to achieve your client’s end goal. Unfortunately, this doesn’t always happen, and the truth is it can be challenging. I want to walk you through …

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Yahoo.com Makes Secure Search the Default Setting

January 24, 2014 February 24, 2022 / 2 minutes of reading

Get ready to lose more organic search referral data: Yahoo! rolled out secure search as the default setting for Yahoo.com. Right now, secure search is default only on this domain, but according to Yahoo!, they are still in the process of rolling out the change. You can expect all Yahoo! properties worldwide to have secure …

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Matt Cutts on Guest Blogging for SEO: “Stick a Fork in It”

January 21, 2014 March 29, 2022 / 3 minutes of reading

Google has made several statements about guest blogging as a link building tactic over the past year, but none have been as clear and blunt as the statement Matt Cutts posted on his personal blog. The opening paragraph of his post reads: “Okay, I’m calling it: if you’re using guest blogging as a way to …

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Facebook Launches Trending Topics Feature

January 17, 2014 February 25, 2022 / 2 minutes of reading

Facebook started rolling out “Trending”, a new product that displays relevant trending topics alongside users’ News Feeds. This new feature displays a personalized list of topics and discussions based on the user’s interests and what’s popular across Facebook overall. Trending is currently available for users in India, AU, the UK, the US, and Canada. Facebook …

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Optimizing Your Email Marketing for Mobile

January 16, 2014 February 24, 2022 / 3 minutes of reading

Optimizing all the elements of your online marketing campaign for mobile prepares your campaign for smooth multi-platform integration. As more of your target clients focus on integrated marketing efforts, it’s important to ensure you’re reaching audiences across different devices. Email is one of the easiest to optimize for mobile, and it also happens to be …

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Mobile Trends to Watch Out for in 2014

January 3, 2014 February 24, 2022 / 3 minutes of reading

With more than 1 billion smartphones shipped worldwide by the end of 2013, it’s not surprising that digital marketing in 2014 will require a sound mobile strategy to succeed. Today I want to talk about the key mobile trends to watch out for this year. The “Mobile-First” Strategy Mobile marketing has become so important that …

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Shopping Cart “Abandoners”: Why You Need a Cross-Platform Ecommerce Strategy

December 27, 2013 February 24, 2022 / 3 minutes of reading

You may have noticed over the holidays that the number of shopping cart abandoners in your ecommerce website has increased. This does not automatically mean that your visitors have abandoned their selections and orders – there may have been technical difficulties, comparisons, and indecision on the part of your audience. Another possible reason is something …

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Google Begins Reducing Authorship Rich Snippets on the SERPs

December 20, 2013 February 25, 2022 / 2 minutes of reading

Here’s an update that may affect your SEO campaigns: Matt Cutts has confirmed that Google has begun authorship reduction on their search results. According to Cutts, 15% of authorship rich snippets are no longer being displayed in their search results. You can clearly see the decline in results displaying authorship in MozCast. Set the filter …

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Google Upgrades Structured Data Dashboard in Webmaster Tools

December 13, 2013 February 25, 2022 / 2 minutes of reading

The Structured Data dashboard has always been one of the most popular features for Google Webmaster Tools. You can add structured data to your website using markups to provide enough information for Google to generate rich snippets for your page. Popular ecommerce sites like Nordstrom use rich snippets to create structured data that Google uses …

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Will Guest Blogging be Considered Spam in the Future?

December 12, 2013 February 24, 2022 / 2 minutes of reading

In the latest Google Webmaster Help video, Matt Cutts discusses yet another question about guest blogging as spam: “I predict that in future Google will penalise guest blogging sites. Any insights on guest blogging as spam?” Cutts notes the skepticism toward guest blogging has been increasing, as he continues to receive questions related to this …

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Using Mass Disavow to Recover from a Period of Link Spamming

December 10, 2013 February 24, 2022 / 4 minutes of reading

Many website owners and SEOs are guilty of paying for links or using advertorials to float PageRank for long periods of time. The question is how can they recover when Google penalizes them for it? Matt Cutts offers some answers in the latest Google Webmaster Help video. The Example: Interflora The question submitted to Google …

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Study: Site Search Data Not Used by 57% of Ecommerce Brands

December 2, 2013 February 24, 2022 / 3 minutes of reading

On-site search data provides you with great insights on the activity of your audience, allowing you to tailor your marketing campaign according to their behavior and interests. Site search is especially useful for ecommerce brands that want to know what their consumers want. However, a recently released study shows that majority of these brands do …

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“Top Links Built” Now Included in Our Monthly Executive Summaries

November 11, 2013 February 24, 2022 / 2 minutes of reading

I’m very excited to share the latest improvement we’re adding to your monthly executive summaries. In line with our dedication to making our process more transparent, we’re adding a new section called the “Top Links Built” to the monthly reports you receive through your agency dashboard. This new section lists down the top 10 links …

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SEOReseller.com Launches SEO Product Developments

October 29, 2013 February 24, 2022 / 4 minutes of reading

I’ve got exciting news for our partners – we’re officially rolling out our updated SEO suites today. We’re continuously improving on the services we offer to ensure your campaigns remain on top. Our updated Organic and Competitive SEO suites are designed to give our partners more quality content, more diverse links, and more aggressive campaign reporting …

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2013 Search Engine Ranking Factors Survey Results Released

October 3, 2013 February 25, 2022 / 3 minutes of reading

The complete results of Moz.com’s 2013 Search Engine Ranking Factors survey have just been released. Every two years, Moz conducts a survey asking search marketers what they observe as the most important search ranking factors. The full results of the study are consistent with the partial results Moz released earlier, and some of them debunk …

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What Should Marketers Do with Google’s Movement towards Secure Search?

September 26, 2013 February 24, 2022 / 4 minutes of reading

Just three days ago, Google did what the online industry is now calling the “keyword apocalypse” – they have begun switching all searches to https and increased the appearance of the keyword (not provided) in Google Analytics. Some marketers report that it has gone up all the way to 95%, and tracking website NotProvidedCount.com estimates …

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Measuring the Performance of Your Ecommerce Campaigns

September 23, 2013 February 24, 2022 / 3 minutes of reading

Running ecommerce SEO campaigns and maintaining ecommerce sites requires you to look at a very specific set of performance indicators. You’ll need to modify some descriptions of the standard KPIs measured in all websites, and add a few specific performance indicators in your list of things to track. I want to share some of the …

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How to Protect Your Websites from Link-Based Negative SEO

September 20, 2013 February 25, 2022 / 5 minutes of reading

The main goal of search engine optimization is to help your campaigns gain visibility on the SERPs, enabling your clients to reach their target customers. However, some marketers use SEO tactics to negatively influence your rankings. Among the tactics used in negative SEO, link-based techniques are some of the easiest to implement – and could …

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Dispelling Conversion Rate Optimization Myths

September 16, 2013 February 25, 2022 / 3 minutes of reading

One of the goals of conversion rate optimization as part of your website optimization services is to fulfill different online marketing goals and increase visitor conversions. Done right, conversion rate optimization (CRO) will help your online marketing efforts become more effective at getting your target audience to complete the goals of your clients. However, the …

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Six Ways to Refresh Your SEO

September 13, 2013 February 24, 2022 / 5 minutes of reading

Doing a regular SEO cleanse helps keep your clients’ websites fresh and ensures the continued maximum effectiveness of your methodology. Today, I want to share six easy ways you can refresh your campaign and reinforce your SEO. Improve Your Page Speed Run a speed test on your campaigns and see how fast your websites are …

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Facebook’s Updated Promotion Policies: What Does It Mean for You?

September 9, 2013 February 25, 2022 / 4 minutes of reading

Facebook recently updated their policies for running promotions on their site. These changes, announced on the Facebook for Business news page, are meant to “make it easier for businesses of all sizes to create and administer promotions on Facebook.” It’s important for you to look at these changes because promotions are a great way of …

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AdWords Geo-Targeting Techniques That Improve Your Campaigns

September 6, 2013 February 25, 2022 / 3 minutes of reading

Geo-targeting Google AdWords campaigns may be good for gathering relevant local traffic, but it presents an entire set of challenges. Volume is diminished when targeting specific locations, and this can look like a negative thing to your clients. Some searchers also limit their cookies and browsing information, and with Mozilla making their recent announcement to …

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Study: 90% of Business Owners and Consumers Trust Yelp Reviews

September 4, 2013 February 24, 2022 / 3 minutes of reading

The impact of claiming and optimizing Yelp listings reverberates from your local search optimization campaigns to your clients’ engagement with their target market. An infographic based on a study recently released by merchant payment solutions provider Merchant Warehouse shows that 90% of business owners and consumers using Yelp say positive reviews influence their purchasing decisions. …

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Study: Mobile Gains Power over Desktops in Driving Traffic, Catches Up on Conversions

August 16, 2013 February 24, 2022 / 3 minutes of reading

Mobile has been steadily growing in power as a channel for reaching audiences. However, many still have not developed a mobile-friendly online marketing strategy because of the question of conversions and ROI. A recently released report from SEO platform developer BrightEdge shows that mobile is far ahead when it comes to driving traffic, and that …

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Online Marketing Statistics that Can Help Improve Your Business

August 7, 2013 February 24, 2022 / 3 minutes of reading

Knowing the state of online marketing is important in helping you keep your methodology updated. We have interesting online marketing statistics from the previous week that can help you look at your own business and analyze where you can improve and boost your SEO strategy. Only 20% of businesses factor in their objectives during data …

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Consumer Awareness vs. Customer Service: Why Social Media Needs Support

August 2, 2013 February 25, 2022 / 4 minutes of reading

You may encounter clients that insist on running no other marketing campaign but social media for their websites. This is because social has become a big buzzword for online businesses – if you’re not into social marketing, you won’t be seen by your customers. What you have to make them realize is why social media …

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Understanding How Google Counts Local Results

July 17, 2013 February 24, 2022 / 4 minutes of reading

Google’s SERPs have changed their appearance since different types of search results have become prominent. When you run a search, you’ll find paid results, local listings, images, videos, and organic results mixed up in one page. Today, I want to share how you can determine your true SERPs placement more accurately in order to adjust your …

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SEOReseller.com Launches Resource Center

July 10, 2013 February 24, 2022 / 3 minutes of reading

Our team has always been passionate about educating our partners and other marketing specialists about the online marketing industry. Today, we take our passion a step further. I’m very excited to announce the launching of SEOReseller.com’s very own Resource Center. The SEOReseller.com Resource Center is aimed at agency partners, online marketers and SEO professionals looking …

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Link Manipulation – Protect Your Backlinks

July 4, 2013 February 24, 2022 / 3 minutes of reading

Although Google has taken steps to penalize and discourage link manipulation, some of your competitors will still come up with new ways of manipulating your links. One of the most recently uncovered ways can have as much as 39% of the backlinks you’ve built removed without question. It’s important to know how to protect the …

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Google Local Carousel’s Impact on Search

July 2, 2013 February 25, 2022 / 3 minutes of reading

Local Carousel Results is the biggest change to Google’s local search in a long while. The “carousel” listings contain the businesses’ names, ratings, pricing summary, establishment type, and images of the establishments. Right now, this new feature is only rolling out in English in the U.S., but it will be rolled out to other countries …

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Top 7 Future-Proof SEO Fundamentals You Should Know

June 27, 2013 February 24, 2022 / 5 minutes of reading

Future-proofing your SEO is becoming more urgent as search engine algorithms become more intelligent. The measures you take today as an online marketer should protect your own and your clients’ websites from future updates. Make sure not to miss these seven elements when creating your optimization strategy. Quality Content What both readers and algorithms want …

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How to Go from a Website to a Brand through SEO

June 25, 2013 February 25, 2022 / 4 minutes of reading

Getting people to remember your brand and associate it with quality is a goal that should be at the top of your marketing strategy. The strength of your brand offline, more often than not, determines the success of your business, and the same is true for online marketing. Effective branding sends a strong trust signal …

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How to Overcome Penguin Updates

June 21, 2013 February 25, 2022 / 4 minutes of reading

Penguin is becoming more unforgiving to violators of Google’s Webmaster Guidelines with every update from Google. As they zero in on more unnatural links, some of the updates they’ve previously released may have affected your campaigns. You’ll need to take steps to overcome previous Penguin updates and prepare your websites for upcoming changes to the …

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How to Streamline Your SEO Campaign Process

June 14, 2013 February 25, 2022 / 5 minutes of reading

Clients, by nature, are usually hoping for either or both of these things: instant actions, and instant results. A streamlined SEO process is very important in ensuring client satisfaction and maximized the use of your resources. Improving your process by getting rid of bottlenecks, removing constraints, and resolving issues makes scaling your SEO business easier. …

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Profile-Based Market Segmentation Approach to SEO

June 7, 2013 February 24, 2022 / 4 minutes of reading

Reaching out to specific niche markets effectively requires targeted marketing efforts. Profile-based market segmentation has helped traditional businesses become successful by directing marketing efforts where they matter most. The same approach can help your search optimization campaigns become more effective at giving your clients the results they want. Selecting Profile Parameters Just as you would …

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The Road to Becoming a Content Marketer

May 30, 2013 February 24, 2022 / 5 minutes of reading

The demand for content marketers is consistently increasing, which is why it’s important that you become an expert in content marketing if you are an online marketer. Most people make the mistake of thinking being a good writer is the same as being a good content marketer. It’s one of the biggest misconceptions about content …

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Google Glass: What It Means for SEO

May 27, 2013 February 25, 2022 / 5 minutes of reading

Unlike computers and smartphones, Google Glass gives direct answers from collated information instead of giving choices in a list form. In this sense, you can consider Glass as an answer engine instead of a search engine in the strictest sense of the word, a virtual personal assistant similar to Apple’s Siri. You will need a …

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Google’s Penguin 4 with Penguin 2.0 Technology is Now Live

May 23, 2013 February 25, 2022 / 4 minutes of reading

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Matt Cutts announced the release of Penguin 2.0 update on his blog. The update is technically Penguin 4, it being the fourth update of Penguin since it was first launched, but it is internally called Penguin 2.0 because this newly launched update is major …

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Boosting Your Credibility with Google’s Author Rank

May 17, 2013 February 25, 2022 / 3 minutes of reading

Authorship plays an important role in gaining your audience’s trust. It is one of the strongest trust signals you can add to all your published online content. By claiming ownership of websites and other published online content you’ve created, you can get credit and give your rankings a much-needed boost. This is why it’s important …

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The Future of Content Marketing: Trends to Watch in the Next Decade

May 15, 2013 February 24, 2022 / 4 minutes of reading

Content marketing is only beginning to grow as search engines keep refining the way they rank websites. It will flourish as an integral part of online marketing as search algorithms reflect human behavior more closely. It’s important for you to anticipate the trends that are coming to ensure your online marketing methodology stays ahead of …

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How to Boost Your Content Marketing Strategy with Guest Posts

May 10, 2013 February 25, 2022 / 5 minutes of reading

I’ve shared how you can be featured in an online magazine awhile back. I want to take this further today and share some tips on how you can use these online features (more popularly known as guest posts) to boost your content marketing strategy. With the right approach, you can achieve the following: Establish brands …

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Google Adds Real-Time Conversion Tracking to Analytics

May 8, 2013 February 25, 2022 / 2 minutes of reading

Google has released a new Analytics update that will be very useful for tracking your campaigns accurately. Google Analytics now features real-time goal conversion tracking. This new feature will allow you to see short-term conversion trends and drill down on converting pages as your various goals are hit. It’s a great addition to the current …

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SEOReseller Rolling Out New Exciting Product Developments!

May 1, 2013 February 25, 2022 / 4 minutes of reading

Today we are rolling out our exciting new product updates. This update marks the most advanced product formula we’ve made in our organization’s history. Our new packages bring your whole SEO world together in one powerful, integrated marketing system. We believe that Inbound Marketing is the future of providing end-to-end services for your clients. That’s …

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More Exciting Product Developments – May 1st

April 24, 2013 February 24, 2022 / 3 minutes of reading

We’re excited to announce that on the first of May, 2013 we are making the most comprehensive update to our products in the history of our organization’s growth. This update reflects our commitment to providing our agency partners ever improving quality of marketing services. Month over month we’re connecting with marketing agencies worldwide and producing …

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How to Establish an SEO-Centric Culture

April 3, 2013 February 25, 2022 / 4 minutes of reading

Building a successful SEO business requires more than extensive knowledge of search optimization. A campaign only becomes successful when your company works like a well-oiled machine whose parts work together towards fulfilling its main purpose. Think of an SEO-centric culture as your oil, and this oil consists of collaboration and communication between all your departments. …

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Building Mobile-Optimized Websites

March 28, 2013 February 25, 2022 / 4 minutes of reading

Your target audience is quickly shifting towards mobile. A study from Nielsen released just last month showed that last year, 53% of Americans were using smartphones – 53% for shopping, 53% for banking and finance, and 84% for search and navigation. Mobile has brought the U.S. $6.7 billion in revenue, and this figure is expected …

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SEO Performance Should Be Measured by Organic Conversions

March 22, 2013 February 24, 2022 / 5 minutes of reading

Measuring your SEO performance is very difficult today because there is no standard formula for determining success. It’s important to give your clients a measure of success that clearly shows how your progress benefits their business. I always am asked about what metrics to measure and why these are important, and I want to share …

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How to Build Links in 2013

March 1, 2013 February 25, 2022 / 3 minutes of reading

The process of building links has changed dramatically over the years as search engines evolved. Algorithms are now more focused on the user experience and not on the mere number of links you can get for any given website. I want to share with you how to build a strong and future-proof link portfolio for …

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The Digital Marketing Guide to Using CRM

February 21, 2013 February 24, 2022 / 4 minutes of reading

Customer relationship management makes business more streamlined and more consumer-oriented by identifying and studying your market, managing tasks and tracking conversion progress. CRM platforms are becoming an important tool and strategy for digital marketing agencies and SEO professionals. I’ve put together this guide that details how you can use and benefit from integrating CRM into …

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How to Outsmart Your Competitors at SEO

February 18, 2013 February 25, 2022 / 6 minutes of reading

How do you cut your way through all the noise and competition and stand out from other SEO companies in the market? Simple: develop better SEO and online marketing strategies. Outsmart your biggest SEO competitor today and make them irrelevant by following these tips. Talk to Your Clients The biggest mistake your competitors make is …

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How to Use Google Drive to Manage Your SEO Company

February 12, 2013 February 25, 2022 / 4 minutes of reading

It is easier to share information in this day of cloud computing. Data can easily be stored and accessed online, and you have full control over who can view which information. Google Drive is one of the favorite tools of SEO specialists because it is free, it is easy to use, and it can be …

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SEOReseller.com Launches Affiliate Program

February 7, 2013 February 24, 2022 / 2 minutes of reading

All partners looking for additional profit stream will be delighted with my news today. We’ve officially launched SEOReseller.com’s affiliate program. Through this program, you can make additional income out of your SEO network, or turn it into a completely different business altogether. The program is now open to all members of SEOReseller.com. A Steady Profit …

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How Our PPC Reseller Program can Boost Your Revenue

February 5, 2013 February 24, 2022 / 3 minutes of reading

Expanding your business and maximizing your revenue is easy when you have knowledge and resources to back you up. Our pay per click program is one of the solutions you can use to add another profit stream to your business and boost your revenue. Today, I want to discuss different ways our PPC reseller program …

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How Google+ Authorship can Lead to Success in SEO

February 4, 2013 February 25, 2022 / 4 minutes of reading

The whole SEO industry is abuzz with Google executive Eric Schmidt’s confirmation of author rank. In his upcoming book, The New Digital Age, he shared many insights on the future of the Internet. One of the quotes from his book featured on TechCrunch talked about search engines and its future, and he discusses authorship ranking: …

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How to Create Ecommerce SEO Strategy that Sells

February 1, 2013 February 25, 2022 / 3 minutes of reading

Ecommerce SEO is in high demand because more businesses are taking their stores online. Adding this solution on your service line-up is a great way to expand your market and your profit stream. Today, I want to share a few tips on creating an ecommerce SEO strategy that will make the most out of your …

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Organic SEO vs. PPC: Which One Should You Use?

January 25, 2013 February 24, 2022 / 3 minutes of reading

Organic and paid search are each effective in their own way, and are most effective when used together. However, some clients will approach you wanting one or the other, asking which is more effective for their business. Knowing the strengths of each method will help you choose which is more appropriate for your client. Here’s …

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A Look at Our Perfect Anchor Text SEO Strategy

January 24, 2013 February 25, 2022 / 4 minutes of reading

Having a strong anchor text SEO strategy is more important now than ever before, as this is one of the SEO methods easily abused by spammers. What I want to do today is walk you through our anchor text SEO strategy and help you understand why our methodology creates a solid backlink profile for you …

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The Secret to Success in SEO is Using the White Label Dashboard

January 24, 2013 February 24, 2022 / 3 minutes of reading

Your SEO efforts and methodology are only part of what makes you successful in the industry. A larger part of your success lies on the tools you use to track your progress and deliver this information to your clients. As our partner, you receive a free tool that lets you do just that and more …

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How Our Custom Branded Reports can Grow Your Company

January 17, 2013 February 25, 2022 / 3 minutes of reading

As your partner, we are committed to giving you the tools you need to grow your company. Our branded reports belong to the most important tools we provide to show your clients their campaign progress. Aside from promoting transparency and helping you build customer confidence, these monthly executive summaries can also help make your business …

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SEOReseller.com Upgrades Reporting & Continues to Offer Rank Tracking

January 11, 2013 February 24, 2022 / 2 minutes of reading

One of the most important metrics to track is your clients’ rankings. Towards the end of last year, SEO tool providers Raven and Ahrefs shook the SEO industry when they announced that they were going to discontinue their rank-tracking feature. As we are committed to improving reporting tool with new features and functionality every month (we’re …

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Selling SEO: How to Go from Good to Great

January 7, 2013 February 24, 2022 / 5 minutes of reading

As your partner, we’re here to help take your business to the next level. Today, I want to share some tips on how to go from being good to great at selling SEO. Use these tips as your guideline when scaling your SEO business. Diversity is the Key Present-day consumers want to save time and …

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How to Set Your Own Pricing Using Our Dashboard

January 3, 2013 February 25, 2022 / 3 minutes of reading

We provide tools for all our partners to make setting up a business easier. What I want to show you today is how to set your own pricing using our dashboard. Use this as your guide when setting up for the first time on the SEO management software. We’ll leave it up for your reference …

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What Type of White Label SEO Solution is Best Fit for My Agency

December 21, 2012 February 24, 2022 / 4 minutes of reading

Choosing the right products for your agency can be difficult, especially if you’re a start-up agency. I already shared with you how to determine if you need white label SEO solutions. Today, I want to help you discover what type of white label SEO solutions suit your agency. Search Engine Optimization Why You Need It: Millions …

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SEOReseller.com Launches PPC Management Solutions

December 19, 2012 February 24, 2022 / 3 minutes of reading

Getting our partners new leads is one of our specialties, and today I’m very excited to share our latest solution for you. We’ve just launched our new PPC Management product line. Now you can add PPC to your service line-up, give your clients visibility on the SERPs and get them new leads instantly. Product Inclusions …

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How to Read Our Keyword Research Document

December 18, 2012 February 25, 2022 / 4 minutes of reading

As our partner, you receive tools and information from our team to help jump start your campaign. In today’s blog, I want to teach you how to read our keyword research document. Learning how to read our keyword research helps you explain to your clients more clearly when you make your pitch. I will go …

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What to Look For in Your Branded Client Dashboard

December 18, 2012 February 24, 2022 / 3 minutes of reading

In today’s blog, I want to talk about what you should look for in your branded client dashboard. Your interface has to be easy enough for your clients to understand, and full of features for you to manage and track their campaigns effectively. Make sure your client dashboard has a minimum of these features when …

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How Do I Determine if My Company Needs a White Label SEO Partner?

December 13, 2012 February 25, 2022 / 3 minutes of reading

Over the years, we’ve taken in clients who had different reasons to seek out a white label SEO partner. In today’s blog, I want to share with you the five most common situations when you can say, “Yes, I need a white label SEO partner.” Use this as your guide when making the decision to …

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Mega-List of Features in Our White Label Dashboard (That You Won’t Find Anywhere Else)

December 11, 2012 February 24, 2022 / 4 minutes of reading

Improving our technology is one of the ways we serve you better. With state-of-the-art SEO tools, you’ll be able to monitor and execute your campaigns better, and provide unmatched customer service to your clients. What I want to discuss today is value – the true value of your white label dashboard. I’m going to walk …

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How to Grow Your Revenue by Adding Our SEO Solutions to Your Portfolio

December 10, 2012 February 25, 2022 / 3 minutes of reading

In today’s blog, I want to discuss how you can grow your revenue by adding our solutions to your current product line. As our partners, we invest our time and energy in helping your company grow. I’m going to share a few tips on how you can grow your revenue in reselling our products as …

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The Life Cycle of SEO: What You Should Be Doing Now

November 27, 2012 February 24, 2022 / 5 minutes of reading

It’s important to keep up with the changes in the SEO industry in order to prolong the life span of your campaigns. The current life cycle of SEO reflects Google’s algorithm changes. In today’s blog, I want to discuss this life cycle – what you should be doing, and why it’s important for you to …

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How to Pitch Using Our SEO Proposal

November 21, 2012 February 25, 2022 / 4 minutes of reading

In today’s blog, I want to continue our educational sessions and focus on your marketing strategy. Your sales pitch is your last chance to convince potential clients that you can give them the marketing strategy they need for their business. I want to discuss how our branded SEO proposals can help improve your pitch and close …

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How to Know if Your Site is Over-Optimized for a Specific Keyword

November 20, 2012 February 25, 2022 / 5 minutes of reading

Google’s algorithmic updates are becoming more adept at zeroing in on spam and putting quality relevant content in the spotlight. The Penguin update earlier this year hit many websites hard, even those that did not intend to offer spam, but were simply over-optimized. Now more than ever, it’s important to know whether you’re over-optimizing your …

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SEO vs. PPC: Which One Should You Use?

November 14, 2012 February 24, 2022 / 4 minutes of reading

Organic SEO and paid ads like PPC are each effective in their own way, and they are most effective when you use them together. However, some clients will approach you, wanting one or the other. In today’s blog, I want to help you choose what technique you should suggest for your client’s campaign. Use this …

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Landing Pages & Buyer Psychology

November 12, 2012 February 25, 2022 / 6 minutes of reading

In today’s blog, I want to talk to you about an important element of your SEO marketing campaign – your landing page. It is no longer enough to create a great-looking, search engine-optimized landing page today, whether you’re working on an inner page of your website or a separate silo page. You need to think …

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5 Phrases You Should Never Hear in an SEO Call

November 9, 2012 February 25, 2022 / 4 minutes of reading

Taking in new clients shows that your company is growing, and businesses are starting to recognize your name as a trusted SEO provider. However, not all companies looking to hire you may be a good match at once. Today, I want to share examples of telltale signs of trouble you should note when talking to …

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Traditional Goes Digital: Why Digital Marketing Should Be Your Agency’s Next Step

November 8, 2012 February 24, 2022 / 4 minutes of reading

Our goal as your partner is to help you advance your company and find new business opportunities wherever we can. This is why today, I want to talk to you about going digital. Many of our partners have successfully integrated digital solutions with their traditional marketing practices. Let me share with you why this should …

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How to Gain 10 New SEO Clients per Month

November 7, 2012 February 25, 2022 / 5 minutes of reading

As our agency partners, we want to help you grow your business and establish yourself in the SEO industry. In today’s blog, I want to share with you how you can achieve consistent growth monthly. If you can gain at least ten new clients each month, you’ll find your agency getting bigger in no time. …

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SEO Pricing Explained: How Much Does SEO Cost in 2022?

October 31, 2012 February 23, 2022 / 16 minutes of reading

SEO pricing might look like a complex subject. Prices can range from $150 to $15000. Hourly rates of top SEO consultants can go up to $1000 per hour and more!. It can be overwhelming if you’re just getting into SEO. NOTE: If you’re an agency looking to learn how to price your SEO services, we …

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10 Reasons Brands Fail at Converting SEO Traffic into Revenue

October 29, 2012 February 25, 2022 / 6 minutes of reading

SEO companies are always talking about driving traffic to a website. Most brands, however, do not know how to turn this traffic into revenue. This is what I want to talk about in today’s blog. Here are the ten reasons brands fail at making money out of their website traffic, and the steps you should …

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How to Hold Client Reporting Meetings Effectively

October 25, 2012 June 3, 2022 / 8 minutes of reading

In our continuing effort to help streamline your business processes, I want to share with you a few tips on holding monthly reporting meetings with your clients. Setting reporting meetings with your top SEO clients gives you a chance to align them with the processes. It shows them that the SEO services they are paying …

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Three Top Upselling Strategies in Online Marketing

October 23, 2012 February 24, 2022 / 3 minutes of reading

Knowing how to upsell your online marketing products helps you attract more new leads and build longer relationships with customers. In today’s blog, I want to share strategies you can use to upsell more effectively. Before the Sale: Visibility Matters Upselling is easier when done online because the only limit to your display of products …

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How to Sell Social Media Like a Rock Star

October 22, 2012 February 25, 2022 / 4 minutes of reading

As part of our initiative to educate and help our partners, I want to share with you how you can sell social media like a rock star. Social media is quickly rising in demand, and competition is becoming stiff. With these tips, you can maximize your reach and sell to your customers more effectively. Social …

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Releases Infographic Explaining SEO Methodology

October 16, 2012 February 24, 2022 / 1 minute of reading

We’re excited to share with you our infographic illustrating the life cycle and execution of SEO campaigns and what methodology we use throughout the process. This describes in detail how our process works, what processes and features are included in each step of the campaign, and how long it will take to achieve the first-page …

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Do Facebook Likes Boost SEO Rankings? | SEO Reseller

October 16, 2012 February 24, 2022 / 4 minutes of reading

Many of your clients have their own social media profiles, and even we offer social media services. As one of the most widely-used social media sites, Facebook has become a very important part of your clients’ marketing strategy. It’s a good platform for building each client’s brand image and network, and an excellent direct communication …

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Power of Communication: Key Questions To Ask Your SEO Clients

October 15, 2012 February 23, 2022 / 12 minutes of reading

The SEO industry continues to grow in demand over the past few years. With businesses in the US spending nearly $80 billion in SEO alone, you can just imagine how much more it generates globally. This goes to show that people are relying on SEO experts more than ever. Likewise, as an SEO agency, it’s …

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How to Come Up with a Content Strategy for Local SEO

October 9, 2012 February 24, 2022 / 4 minutes of reading

Having an effective content strategy for local SEO helps drive relevant traffic, turn visitors into brand ambassadors, and boost your conversions and revenue. In today’s blog, I want to share how you can come up with an effective content strategy that draws in your local target market. Your market wants an authority figure, and giving them …

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The Power Of Customer Advocacy In SEO

October 3, 2012 February 24, 2022 / 5 minutes of reading

Recent algorithmic updates by Google have uncovered exciting new SEO opportunities for brands. One of these opportunities is using brand advocacy as leverage to build a better content and link building portfolio to rank higher in SERPs—an important move when executing a local SEO strategy for hotels and restaurants. This relationship is characterized by transparency, …

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The Rise of Context Marketing: Content, in the Right Context, is King

October 1, 2012 February 24, 2022 / 5 minutes of reading

Context marketing is very important because search engines have shifted their algorithms to mimic user experience. Producing keyword-centric unique content isn’t good enough to get you or your clients the visibility you need. This is where context marketing comes in – you include your target audience in the content development equation, and you choose the right location …

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How to Increase Your Organic CTR in the SERPs

September 14, 2012 February 25, 2022 / 2 minutes of reading

In today’s blog, I want to talk about how you can increase organic click-through rates on the SERPs. Your goal as an SEO company is to provide relevant traffic to your clients’ sites, giving them leads that will eventually convert to customers. Click-through rates tell you that the traffic you are receiving is interested in …

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New Survey Shows SEO as the #1 Channel for Driving Leads

September 12, 2012 February 24, 2022 / 2 minutes of reading

The second annual State of Digital Marketing survey has been released recently, and it shows that SEO continues to be the leading channel for driving new leads online. U.S. digital marketers cite SEO as their top lead generating channel. In today’s blog, I want to go over the statistics to give you an idea of …

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Video SEO Guide – How to Show Video Snippets in Google SERPs Listings

September 11, 2012 February 24, 2022 / 2 minutes of reading

Google is finding more ways to give rich media the credit they deserve on their SERPs. Today, photos and videos count towards website rankings when they are properly optimized. This is what I want to talk about in today’s blog. Video SEO helps ensure Google shows and credits the right videos for your clients’ websites. …

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Incredibly Insightful Confidential 2012 Google Guideline Handbook Leaked

September 10, 2012 February 25, 2022 / 4 minutes of reading

On September 06, 2012, Google’s Guideline Handbook was leaked online dated as June 22, 2012 – The document was prepared for search quality raters that Google employ using contractors. Google has more than 4,500 people around the world evaluating the search results and assigning scores – that further get defined in Google’s search algorithm. The …

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The Importance of Google Authorship in SEO

September 6, 2012 February 24, 2022 / 2 minutes of reading

In today’s blog, I want to talk to you about the importance of Google authorship in SEO. Adding a verified Google+ and Google+ for Business profile to your clients’ websites and content pieces helps boost their SERPs rankings. Discover how this rich snippet affects SEO, and how we add authorship mark-up snippets on your clients’ …

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How to Increase Your Website Brand Authority

September 4, 2012 February 25, 2022 / 3 minutes of reading

In today’s blog, I want to talk about how you can increase your website brand authority. Increased website brand authority leads to wider network association, better search exposure, brand awareness, more clicks, and higher conversion rates. The following are the basic things that help increase and strengthen your website brand authority. Quality Links Quality links …

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How to Sell SEO Like a Rock Star

September 3, 2012 February 25, 2022 / 2 minutes of reading

We’re dedicated to helping our partners achieve their business goals and grow in the SEO industry. This is why in today’s blog, I want to discuss how to sell SEO services like a rock star. Use this as an introductory guide to becoming a successful SEO reseller, whether it’s your first time in the industry …

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5 SEO Pitfalls to Avoid on Ecommerce Sites

August 31, 2012 February 25, 2022 / 3 minutes of reading

Ecommerce is a very competitive industry, with tens of thousands of sites competing for the online market’s attention. This is why it’s important that you have an effective SEO strategy created specifically for ecommerce.

Top 10 On Site SEO Mistakes Site Owners Make

August 24, 2012 February 24, 2022 / 4 minutes of reading

We do many site audits every day, and I noticed site owners making the same mistakes repeatedly. Today, I want to share the top 10 mistakes site owners make. I’ve listed these in no particular order, and you or your clients may make more than one mistake so pay close attention to these details. Use …

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Google’s ‘Emanuel’ Update Will Penalize Sites with Copyright Infringement

August 23, 2012 February 25, 2022 / 2 minutes of reading

Today I want to talk to you about Google’s algorithmic update, informally dubbed the ‘Emanuel’ update. We want to keep you in the loop on the latest changes that Google is making to improve user search experience. This new update aims to filter sites with infringed content, leaving the authentic sources appearing on the SERPs. …

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The Marketer’s Guide To White Label SEO

August 16, 2012 February 24, 2022 / 4 minutes of reading

In today’s blog, I will walk you through our entire SEO process, our dashboard, our methodologies, and leadership. Many of our partners, who are also marketers like yourself, started with us with limited knowledge in white label SEO. Today, they are all generating revenue and in the profit zone with our SEO services. If you are a …

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Understanding Our Monthly Reports

August 13, 2012 February 24, 2022 / 5 minutes of reading

In this blog, I want to walk you through our monthly executive summaries. These are the written white label reports you receive every month, detailing the progress of your campaign. We’ve made our monthly executive summaries informative and easy for end clients to understand, but this entry serves as your guide to understanding it more …

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Link Building is Like Investing – Keep It Diverse

August 9, 2012 February 25, 2022 / 2 minutes of reading

Today I want to discuss the importance of quality link building in establishing strong online presence for SEO. While original content remains king of optimization, building a diversified link portfolio is just as important. Ignoring the need for a diverse link portfolio is an immature mistake. It’s important that you build on a wide range …

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Setting Up Your Client Dashboard

August 8, 2012 February 24, 2022 / 2 minutes of reading

Today I’m going to walk you through the steps of setting up your client dashboard. Our white label dashboard will help you deliver real-time updates, monthly reports, and proposals. We’ve created a wizard to help you do this on your own. With our new tool, you can offer your clients customer self-service in just three …

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Using SEO as a Lead Nurturing Technique

July 20, 2012 February 24, 2022 / 3 minutes of reading

In today’s blog we’ll be talking about what it takes to close a lead in today’s economy. As I’m sure you would agree, gone are the days where you can just put up big red signs and people will buy. Today, people want to be a part of your process, understand how you do business…and …

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Inbound Marketing: The Power from Seller to Buyer

July 20, 2012 February 25, 2022 / 3 minutes of reading

The Internet has changed the marketing industry significantly, shifting power from sellers to buyers. Instead of waiting for sellers to market products and services, consumers now go online to search for their needs.

Introducing Our New Local SEO Products (Apple Maps Included)

July 18, 2012 February 25, 2022 / 2 minutes of reading

Apple has recently announced their new native maps program – a built-in app that will be available with the iOS 6 release this fall. In line with this, we’ve modified our local SEO services to give your clients updated maps listing exposure. We are proud to announce in our local SEO services an upgrade that optimizes …

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Introducing SEOReseller.com’s White Label Client Dashboard

July 6, 2012 February 25, 2022 / 2 minutes of reading

We’re constantly working to improve and streamline our online marketing solutions. I’m very happy to share the launch of our newest offering, the white label client dashboard. Our new platform lets your clients check their SEO performance, request and receive proposals and reports with just a few click.

SEOReseller.com Launches New Social Media Packages

June 26, 2012 February 24, 2022 / 3 minutes of reading

We’re very excited to announce the launching of our new social media packages. With the rise of social media as a valuable marketing tool, we’ve come up with solutions that utilize sites like Facebook, Twitter and Google+ for extending your clients’ market reach. Our packages are complete, scalable, and available in wholesale prices.

On Google Updates & Onpage Audits

May 2, 2012 February 24, 2022 / 3 minutes of reading

In the recent weeks Google has been aggressively rolling out algorithmic updates such as the Panda and the most recently “Penguin” update. These updates are classified by Google as “algorithmic” update in simple term means a machine “bot” determining whether a site qualifies as “high quality” or “low quality”. Our methodology has always been to …

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How Important Are Anchor Texts?

March 28, 2012 February 25, 2022 / 2 minutes of reading

Are you allocating enough time in reviewing your web pages to see if content has anchor texts in it? See, as a white label SEO provider, we look into these aspects. No matter how small these may seem, we still analyze these because it highly contributes to gaining high ranks in search engine results pages …

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Grab White Label SEO Opportunity

March 23, 2012 February 25, 2022 / 2 minutes of reading

Many businesses are now relying on SEO for them to gain maximum visibility online. They need to gain a good position on search engine result pages for their customers and prospective customers to find them easily. Most of these businesses rely on SEO agencies to help them achieve desired results. There are also white label …

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10 Questions To Ask Your SEO Vendor

March 14, 2012 February 25, 2022 / 5 minutes of reading

Research indicates that businesses rely on working with vendors more each year to develop and succeed in marketing their client’s brands online. With the increased demand for search marketing, social and reputation management, vendors who can integrate traditional and digital communication strategies to deliver more online exposure for small businesses and big brands are in …

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SEO Reseller Skills

February 15, 2012 February 24, 2022 / 2 minutes of reading

As an SEO Reseller company, we know what kind of skills are needed to help in the success of your online marketing campaigns. We know that most businesses today are looking for SEO outsource companies that can help them attain maximum visibility on search engines. However, as most of you are searching for the best …

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Calling SEO Outsourcing Companies

February 8, 2012 February 25, 2022 / 2 minutes of reading

Last month, Google rolled out another set of minor search updates. As an SEO reseller company, we need to be updated with all the changes that affect our clients. Here are some of the important changes made on January: Panda Last year, Panda updates occurred approximately every 4-8 weeks. It is believed to be manually …

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Daily Ranking Progress Now Live in seoreseller.com

January 27, 2012 February 25, 2022 / 1 minute of reading

Is your SEO outsource provider giving you everything you need to retain clients? As internet marketing tools evolve, our company, seoreseller.com has added new features on the back end that give you the competitive edge. You can now check your clients daily ranking progress right from our easy to use dashboard. Here are the features: …

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Understand SEO Outsource

January 20, 2012 February 24, 2022 / 2 minutes of reading

Most of us in the industry understand what SEO is – how it can help boost growth in your business. Most of these companies are results-oriented, and what they really want to see are fast results in driving customers to their business. However, is this really how it works in SEO? Businesses will choose outsourcing SEO because …

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Outsource SEO to Lessen Low-Quality Link Building

January 4, 2012 February 24, 2022 / 2 minutes of reading

There are many SEO strategies available for us in the SEO industry in order to fulfill our duties and deliver to our clients. However, there are also low-quality link building strategies that you should avoid. It is quite hard to gain high volume links, however, this doesn’t entail us to target link building on “low quality” sites. …

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How Panda Affects SEO

December 14, 2011 February 25, 2022 / 2 minutes of reading

As an SEO reseller company, we make sure that we live with Google’s guidelines to provide better solutions to our clients. When Panda is around, we make sure that we’re ready for it. Understanding Panda Panda is a series of Google’s search algorithm updates designed to categorize high quality sites from the ones with low …

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A Multi-Admin Brand Page

December 2, 2011 February 25, 2022 / 2 minutes of reading

Today, it’s easier for companies to reach out to their audience with the use of new media. As long as you’re visible online, users will know more about your brand. As an company, we know that clients benefit more with a diversified portfolio of services. Many late adopters are just beginning to embrace social media …

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Results Of The Freshness Algorithm

November 18, 2011 February 24, 2022 / 2 minutes of reading

Companies who outsource SEO may not be aware of the current trends, though most SEO outsourcing companies should know this by heart. Recently, Google had an algorithm change – a modification of the previous Caffeine algorithm which affected 35% of the searches. While in the previous Panda update, 12% of the searches were only affected. …

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Latest Landing Page Quality Score

November 4, 2011 February 25, 2022 / 2 minutes of reading

“Any change, even a change for the better, is always accompanied by drawbacks and discomforts.” – Arnold Bennett Change is vital everything we do. For SEO, we cannot afford to run away because of new updates. Today, the leading search engine came up with new updates regarding quality scores (QS) for a site’s landing page. …

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Goodbye, Google?

October 28, 2011 February 25, 2022 / 2 minutes of reading

Google has been making updates to their algorithm – as usual. Last week, they implemented another update on the referrers. Businesses who outsource SEO aren’t supposed to worry about this, though it’s also best that they know about this. With all the updates that Google is doing, everyone is threatened because of one question: “is …

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What’s Best For Your Title Tag?

October 3, 2011 February 24, 2022 / 2 minutes of reading

As an seo outsource company, we would know the best practices for creating a good title tag. This being said, we would want to share with you which guidelines we follow in order to create a well-written title tag. You may have encountered an SEO article that says “Keep your title tags within 70 characters.” …

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Early Optimization Tips For The New And Bigger Google Sitelinks

September 9, 2011 February 25, 2022 / 2 minutes of reading

As online marketing keeps on evolving, there goes the evolution of search engines too—just like Google. One of the changes that has been made is the sitelinks. 2008 was the year that Google introduced a new feature which are the sitelinks. Today, there’ll be a new change which is to make this feature bigger. This …

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Study Reveals Hotspots in Google’s Search Results Page

August 3, 2011 February 24, 2022 / 2 minutes of reading

There was a study conducted by an eye tracking firm called Eyetools and two marketing companies, Did-it and Enquiro, revealing the eye movement of people who used Google when searching for something on the internet. SEM and SEO white label companies can inform their clients of the importance of this experiment.

How Subdomains Can Get You Out of Your Google Panda Rut

July 18, 2011 February 25, 2022 / 2 minutes of reading

In an article from The Wall Street Journal, it describes how Hubpages was able to recover from its Google Panda penalty. Acting from an advice given by Google, Hubpages found out that the use of subdomains has given their website recovery from the penalty. Hubpages escaped the penalty by transferring their low quality content into …

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Drive Traffic to Your Website through Social Media

July 13, 2011 February 25, 2022 / 2 minutes of reading

In a recent study released by BrightEdge, an SEO enterprise firm, it showed the integration of social media plugins and links on homepage. The stats showed that Facebook was in the lead with about half of their 10,000 sample websites having a Facebook link on their homepage, while 40% had their Twitter account.

3 New Ways Google’s Search by Image Helps You Build Links

July 11, 2011 February 24, 2022 / 2 minutes of reading

The new search method by Google is not only entertaining to a few but also useful. Since the launch of Google’s Search by Image, people have found an alternative to searching the net without leaving Google.

Why SEO Resellers Must Practice Good Link Building Techniques

July 6, 2011 February 24, 2022 / 2 minutes of reading

Links have always been a factor for search engines to determine the dependability and authority of a website. SEO and SEO resellers have to watch out for “unnatural links pointing to your site.”

Google Gives Authors Recognition in Search Engines

July 1, 2011 February 25, 2022 / 2 minutes of reading

Google has recently launched a new feature that will eventually move them forward in their quest to providing only high quality search engine results. This new feature basically highlights or displays the authors of the articles found on search engines.