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SEO Ranking Factors

SEO Ranking Factors: An Overview

Search engine optimization (SEO) should be the cornerstone of any online marketing strategy, as 68% of all online experiences start with a search engine. This means your clients are invisible to a vast pool of potential customers if their websites aren’t optimized, no matter how good their other digital assets are. However, you can’t just make random improvements or create content without direction. You’ll end up investing a lot of time and effort into initiatives that likely won’t give returns. Before doing SEO, you first need to know about ranking factors. What Are Ranking Factors? Ranking factors are website elements…

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Going Vocal for Local

KEX+ Webinar Recap: “Going Vocal for Local”

Consumer behavior changed dramatically in the last decade, and the rise of local search has been a game changer for businesses. 46% of Google searches are locally oriented, and near-me searches increased by 150% in the last two years. At SEOReseller, we often get asked about the best way to approach local SEO for our clients. And while there’s no one-size-fits-all answer, we thought it would be helpful to share some insights through our recent KEX+ webinar, “Going Vocal for Local.” In the webinar, the head of SEOReseller’s off-page team Raymond Maribojoc and managing consultant Bernand San Juan III talked…

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Local SEO

The Missing Ingredient in Your SEO Strategy: Local

Suppose you’re providing SEO to a department store or coffee shop. How will you give them value when they’re competing for keyword rankings against big names like Walmart or Starbucks? The answer is a local strategy. Forty-six percent of all Google searches are for local information. This means a business website can rank high for keywords related to your products or services if you incorporate signals of your client’s physical location into their content. This presents you with an opportunity to compete with those big names. Your client’s website can rank higher than them on search engine results pages (SERPs)…

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Drive Leads to Your Business with Content Marketing

Drive Leads to Your Business with Content Marketing

Kex+ Webinar on Content Marketing On September 14 at 10 AM EST, SEOReseller launched another episode of the KEX+ (Knowledge Exchange) webinar series. KEX+ is a deep dive into various industry-related topics and information that help agencies like yours grow. In that episode, business excellence manager CJ Masungsong and managing consultant Bernard San Juan III talked about content marketing and the 3H framework: Hero, Hub, and Hygiene. Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience— and, ultimately, to drive profitable customer action. Webinar speaker…

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Hub Content and Its Role in Your Content Marketing Strategy

Hub Content and Its Role in Your Content Marketing Strategy

Congratulations, you’ve created content that has caught people’s attention. But consumers’ expectations of brands are at an all-time high while their attention spans are at an all-time low. So how do you make sure their attention lasts? Hub content is the answer. What is Hub Content? The second of the 3H of content marketing—hero, hub, and hygiene content—hub content is a collection of relevant, branded content served to the audience in a consistent manner. This consistency helps the client’s brand establish a loyal audience. Though not as high-production as hero content, hub content should be valuable enough to the audience…

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How Hero Content is Driving Agencies’ Content Marketing

The sheer volume of data we create on a daily basis is truly astounding. According to International Data Corporation (IDC), the world is expected to generate 175 zettabytes of data by 2025. For agencies, this is both a blessing and a curse. On one hand, more data means more insights to help drive marketing efforts. On the other, it means more noise, making it harder to help clients stand out from the competition. Content Marketing and The 3 H’s What separates great brands from the rest is their ability to produce content that is so compelling, so interesting, and so…

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