SEO Education

Learn more about SEO from experts and our own veterans of the industry. Search Engine Optimization is an evergreen growing industry and can be a game-changing strategy for many businesses.

How to Optimize your Content to Appear as a Google Featured Snippet

The internet has made it easier for people to find answers to their questions. According to a 2022 Statista report, about 30 percent of global web traffic originates from online searches. And one of the fastest and most efficient ways to locate information is through search engines. Google, in particular, has become the standard in …

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KEX+ Recap: The 4 (+1) Pillars of Search Engine Optimization

On November 17, SEOReseller launched a new addition to the KEX+ webinar, where we have in-depth discussions of industry-related topics and provide professional advice to help your websites rank. In the last episode, Bernard San Juan III and Jeriel Martinez talked about the pillars of search engine optimization: Technical On-Page Content Off-Page Localization You’ll find …

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The Two Main Sides of SEO: On-Page and Off-Page

60% of marketers claim SEO provides them with their highest-quality leads. When you hear “SEO,” you likely think of metadata optimization, keywords, and organizing pages, all things that have to do with your website. However, a successful campaign will also incorporate strategies to optimize for ranking factors outside your website. Learn about the two main …

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SEO Ranking Factors: An Overview

Search engine optimization (SEO) should be the cornerstone of any online marketing strategy, as 68% of all online experiences start with a search engine. This means your clients are invisible to a vast pool of potential customers if their websites aren’t optimized, no matter how good their other digital assets are. However, you can’t just …

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Drive Leads to Your Business with Content Marketing

Kex+ Webinar on Content Marketing On September 14 at 10 AM EST, SEOReseller launched another episode of the KEX+ (Knowledge Exchange) webinar series. KEX+ is a deep dive into various industry-related topics and information that help agencies like yours grow. In that episode, business excellence manager CJ Masungsong and managing consultant Bernard San Juan III …

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Hub Content and Its Role in Your Content Marketing Strategy

Congratulations, you’ve created content that has caught people’s attention. But consumers’ expectations of brands are at an all-time high while their attention spans are at an all-time low. So how do you make sure their attention lasts? Hub content is the answer. What is Hub Content? The second of the 3H of content marketing—hero, hub, …

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How AI Content Can Help You Scale Your SEO Campaign

Marketing studies have revealed that the average consumer’s attention span dropped from 12 to 8 seconds. For success in the digital landscape, it is imperative to exploit those gold-fish memory moments to their fullest potential and capture the customer’s interest.  The best method to put this into practice is with relevant content. Making your website …

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What Does LSI Stand For?

The time of digital marketers focusing on a specific keyword to achieve good search engine rankings is far gone. Nowadays, stats show that more than 15% of Google’s searches contain previously unused words by users, so context is essential for creating quality content. Google’s search algorithm is constantly creating new, unique ways to provide users …

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What is Duplicate Content?

Duplicate content refers to identical or greatly similar web content found in more than one place – or at multiple different URLs.  Both Google and Raven Tools estimate duplicate content to make up a fair amount of the internet – 25-30% and 29% respectively. Thus, there are certain things you’ll need to know about duplicate …

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What is Keyword Research in SEO & How to Do It?

Keyword research is a process of searching for common and high-ranking terms – single keywords or keyphrases – and using them for search engine optimization of your content.  Keyword research is highly important for the visibility and acknowledgment of your content. It supports better ranking on the particular search engine and enhances the visibility and …

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Google Maps SEO – What is It and How Does it Rank Your Businesses Higher?

The rise of the internet has brought upon an enormous shift in the way people search for businesses. Since its launch in 2005, Google Maps has become an essential tool in online marketing. In the cutthroat industry of online marketing, one absolutely needs to make sure that their business stands out and that Google recommends …

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How to Do SEO Competitor Analysis – A Step By Step Guide!

If you’re all heated up for an online adventure, while keeping your readers engaged and proactive, then an SEO competitor analysis is the next great business move to make!  Tackling your competitors comes only after identifying, analyzing, and minimizing the potential advantage they have over you – and this should be your mantra.  It is …

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How Google Prioritizes Content Indexing, Crawling & Ranking – Explained

Did you know that last year, 90% of online searchers used the internet to find a local business? If you have your own business selling products or services, how well do you think your website did when a target customer created a search for your niche? Those who have invested in search engine optimization (SEO) …

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Comparing SEO vs. SEM: Differences, Benefits, and More

Search optimization is critical in today’s digital society. If you don’t have a solid optimization strategy, then it’s likely that your competitors are outranking you at every turn. There are so many optimization acronyms floating around these days. How do you know which is right for your company? It’s not as complicated as it may …

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WordPress SEO: A Comprehensive Guide to Set You Up For Success

Your WordPress website isn’t ranking well on Google and other search engines.  Or maybe you’re getting a small amount of traffic to your site, but not enough to claim that your SEO strategy is working as well as it could. With Google constantly evolving, we understand the challenge of keeping up with SEO best practices. …

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Multi-Location SEO Strategies for Businesses With More Than One Location

Businesses with multiple locations encounter unique challenges when trying to boost their ranking.  There is lots of information out there about SEO best practices, but what helps multi-location businesses?  Why does multi-location SEO matter? And where can you start? Here is a list of strategies that you can use to bolster your multi-location SEO campaign …

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8 Steps for Developing a Comprehensive SEO Content Marketing Strategy

If you’ve been paying attention to the shift in SEO marketing trends, then you’ve probably heard the expression, “content is king.”  But what does that mean, exactly? Most companies, and many marketers, still don’t fully understand why content marketing is so effective, and what they should be doing to keep up. We’re going to let …

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How to Effectively Use SEO Writing to Boost Your Search Engine Performance: 13 Tips

You know that in the world of SEO, content reigns supreme. But not just any content. These days your content has to be superbly executed and highly valuable. If you’re new to SEO writing or diving into a website redesign, the pressure to create rank-worthy content is likely daunting. SEO writing does not have to …

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How to Do White Hat SEO: Techniques That Are Evergreen and Results-Driven

Lots of vocabulary gets thrown around when discussing SEO, and the term “white hat SEO” is no different. You may have heard the term before, and even done a little bit of research into why it’s so important to a successful SEO strategy. Nevertheless, you still may have a few questions, including: What is white …

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What Is Organic SEO and Why Is it So Important for Your Business?

What Is Organic SEO and Why Is it So Important for Your Business? Organic SEO (and the term “SEO” in general) can get thrown around in the marketing and advertising world a lot.You know it’s important, but you’re not quite sure why.

What is Guest Blogging and Why is it Important for Businesses?

One of the most effective ways to gain organic traffic is through blogs. Blogging allows you to connect with people, more specifically, people who matter to your website. Here, we’re going to take it a step further and discuss one blogging strategy that is widely utilized by marketers to amplify their reach: guest blogging.  It’s …

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Website Design Proposal to Close More Clients (700+ Clients Served)

Finding the right web design lead is not an easy feat, however, once you find them, you want to make sure that you close the sale. For that to happen, a client should be able to understand what they’re getting and what your services entail. This is why creating a website design proposal that establishes …

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5 Crucial Content Marketing Metrics to Track And Improve for Your Clients 

No matter how creative, ground-breaking, or popular your content assets are, they are bound to impact your business’ bottom line. The real question lies in how proactive you are when measuring every aspect of your agency’s content marketing strategy. According to a 2020 CMI study, an impressive 80% of marketers are down to using metrics …

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5 Ways to Make Sure You are Choosing the Best Digital Marketing Agency

All modern businesses have one common goal  — to become an internet sensation. With a significant rise in the cost of advertising in print and electronic media over the last couple of years, many small businesses have opted to go for digital marketing, which is more cost-effective.  The increased popularity of social media has also …

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Starting A Web Design Business: A Checklist For Your Web Design Agency

Starting a web design business is more relevant now than ever, Covid-19 showed businesses just how much a good online presence can make it or break it for their business. Although the demand for web design services is skyrocketing, it doesn’t mean that the road to success is a breeze. Like any other business, getting …

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Outsourcing Web Design Projects: How to Manage Campaigns Efficiently

Businesses are now finding it necessary to either create an ecommerce website or update their current ones and this is creating a great need for web development services. You must be feeling the effects of this spike in demand, thus, the necessity to outsource web design services. However, are you prepared to manage multiple outsourced …

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Website Design Builder for Startup Agencies: 9 Things To Look For

Some small businesses are now beginning to realize that social media isn’t enough to get their messages or products out in the market these days. To truly establish an internet presence that represents a brand, a website is necessary to stand out from the competition.  Selling web design is different from selling SEO. SEO is …

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SEO Software Guide: How To Find The Right One For Your SEO Business

Choosing the right SEO Software for your business can be a challenging task. Aside from the features that you have to consider before pushing through with a subscription, you also have to make sure that the software is compatible with your business process.  Why do you need SEO software? The challenges for SEO agencies or …

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How To Set Up An Ecommerce Business

The continuous growth of ecommerce is skyrocketing as people worldwide are spending more time and money on the internet. This consumer behavior is triggering more businesses to adapt to the digital market and start an ecommerce business. There’s no denying the obvious: e-commerce is a gateway for businesses to increase visibility more than brick & …

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20 Best Small Business WordPress Themes to Rock Your 2020

Some small businesses settle on having a social media page, thinking that building a website is out of their budget and too complicated.  Choosing the best WordPress theme for small businesses takes away that kind of perspective when you’re selling web design to clients. By offering them a WordPress theme, small businesses can get a …

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Sell SEO Better: Must-Read Sales Books To Help You Sell SEO Services

SEO is one of the most in-demand businesses right now. Establishments and companies of all sizes are cramming to set up online stores left and right. After setting up shop, they’re all gradually seeing the value of investing in SEO services. That’s the reason starting an SEO business is turning out to be a logical …

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Website Design Pricing Guide: Increase Your Web Design Revenue

“How much do you charge for web design?” It’s one of the first questions you’ll hear from potential clients looking for web design services.  There’s no right or wrong answer to this question—you’ll hear different answers from different experts. Website design pricing often ranges from $1000 to $60,000 and over, depending on the build and …

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Diving Into Ecommerce: Start With A Shopify Store

The change in buyer’s behavior has shifted, the line between physical and digital commerce continues to blur resulting in more businesses putting up their ecommerce website aiming to dominate the online market. Some entrepreneurs are still on the verge of transition, wondering where to begin, asking the question: What is the best e-commerce website? Frankly, …

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Top 10 SEO Project Management Tools: Deliver Results Like Clockwork

When it comes to SEO, it’s natural to think first about ranking the website. But, one thing that agencies – especially the ones starting out – often leave out of the equation is managing their SEO projects efficiently.  The outcome? SEO projects started piling up into a hot mess. It’s the type of chaos you …

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Web Design Questionnaire: 10 Questions to Always Ask Your Clients

After successfully selling web design and closing a client, you’re now ready to take the next step.  Where do you start? How do you make sure you’re not hitting roadblocks? Before you get your creative juices flowing and start coding, you need to be on the same page as your client. This starts with preparing …

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How to Be an SEO Consultant: 5 Steps to Solidify Your Success

Businesses have witnessed the power of SEO, and it’s enough to convince them to start hiring more SEO professionals.  In this age where businesses are banking on digital presence, SEO consulting can be a lucrative career. So, here’s the big question: how do you become one?  Like any other profession in the digital marketing industry, …

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How Tech Is Changing Marketing

Technology has revolutionized all industries, from construction to pharmaceutical and even retail. Therefore, it is no surprise that technology in sales and marketing has also transformed at a similar rate. Every business uses marketing techniques to bridge the gap between its services and consumers. For this reason, new technologies are constantly developed to increase revenue …

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The Ultimate Shopify SEO Guide: Ecommerce Revenue Through Rankings

Customers now go beyond domestic online shopping and buy from overseas online retailers. Never mind the wait for shipment—as long as they can get the product they want, they’ll still buy it.  At the forefront of this growth of ecommerce transactions, Shopify has become the go-to platform of many online stores.  But, the boost in …

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25 Best WordPress Themes for SEO Agencies in 2020

One of the important digital assets of every SEO business is a responsive, visually-captivating website. Without your website, your SEO business lacks the identity to stand out from the rest.  Building your agency website becomes less complicated if you have the best SEO agency WordPress theme. You need one that displays your SEO agency’s branding …

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Why Online Reputation is Important to Your Agency

Every entrepreneur knows reputation can make or break any company. When it comes to  online reputation, studies show that you have two-tenths of a second to impress your audience before they form a perception of your website. While you probably shouldn’t care about what other people think, it’s different in business where reputation is a …

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How to Hire A Great Account Manager For Your SEO Company

Account managers are an integral part of your business and client retention process. They are the key players who have the ability to make your business irreplaceable to clients. But having the wrong person for the position can cost you and affect your business. An estimated  72 percent of US employers said that they’re having …

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What is SEO: Your 2021 Guide to Search Engine Optimization Marketing

Ever Googled something and asked how the results came to be? Why is Google showing a particular result from this website and not another? What’s the basis for a website ranking higher than another with the exact same topic? How can you make your website perform the same way? The internet is now an integral …

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How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings

Most digital marketers talk to businesses and say, “You need to optimize your website.” But, how can they tell a business needs to have its website optimized? Even before you start selling SEO, it’s important to establish if a potential client has the need for the service. Otherwise, prospects won’t understand the value you’re presenting. …

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How Predictable is Your SEO Workflow?

Every digital marketer knows nothing is set in stone when it comes to SEO. To continuously adapt to the needs of search users, Google updates its algorithm and focuses on value more than ever. While this implies the result from doing SEO is something you can’t control, this doesn’t mean your SEO workflow can’t be …

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Wikipedia Backlinks: What You Need To Know About Them

Wikipedia has been around for nearly two decades. The online encyclopedia is a recognized platform for all kinds of information that’s easily accessible and used on a global scale with 300 languages, to boot.  In its earlier years—arguably, up until now—it has seen much criticism because of its accessibility that allows it to be editable …

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Everything You Need to Know About the Google BERT Update

The need to constantly improve our current digital landscape allows for updates to pop up at unexpected times. The new Google BERT or “Bidirectional Encoder Representations from Transformers” is proving to be the right step towards innovation. You might be wondering, “Didn’t Google just update its core algorithm this June?” That’s only five months ago! …

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Google Search Console Data Extract Guide – An SEO’s Tool for Data-Driven Strategies

It’s rare to find an SEO specialist who doesn’t know what Google Search Console (GSC) is. As one of the considered treasures in terms of tracking SEO performance, Google Search Console is the first SEO tool any beginner (or even the most experienced digital marketers out there) will explore. At a glance, the tool can …

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Why Aren’t Your Backlinks Succeeding?

You did your research, found the best topic and wrote an article, created the perfect outreach pitch for backlinks, and finally… you got them; backlinks in two digits. But, it hasn’t yielded the promised dream of SEO success. And you’re just extremely frustrated and clueless as to what the flip exactly went wrong. Been there, …

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Niche Guide: Digital Marketing In The Cleaning Industry

The rise of the $14bn/year industry is an untapped market of dirty profitable businesses. Businesses in the cleaning and sanitation industry including garbage removal services, laundry, pest control, and commercial sterilization are booming, with YoY growth trending. What’s unique about this industry is the service coverage of cleaning solution providers. Within each location across America, …

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How WordPress Managed Hosting Helps SEO

SEO is a powerful online marketing strategy. This aims to enhance your website’s overall ranking on search engines. Since the common SEO practices relate significantly to website elements such as Metadata, title tags, and header tags, one question that may be asked by those studying WordPress 1o1 is: “What does WordPress Managed Hosting have to do with …

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How to Run an SEO Company

Managing an SEO company can be challenging, especially if you have limited to no prior experience in SEO and the online marketing industry. Start-up marketing agencies, in particular, will find it difficult to break into the industry if you do not know which parts of your business to focus on. What I want to do today …

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Digital Marketing Strategies When You’re Not Ranking: A Guide for New B2B Digital Marketing Agencies

As a digital marketing agency, you understand the various digital channels for marketing online provide the best way to expand your audience and reach new clients. Indeed, your very existence requires that you be able to sell this idea in the form of services to local businesses. But an effective digital marketing strategy often requires …

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SEO Proposal Template: How to Turn Your SEO Proposal Into The Ultimate Sales Tool

With our cutting-edge software, you can immediately increase your agency’s profitability by creating a SEO Proposal Template that fits unique clients. The best part is it expedites your process so you can prepare for multiple proposals simultaneously!  Global e-commerce sales are expected to rise each year, with Shopify estimating it to reach more than $6.5 …

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Agency Advantage – Start Growing Your Digital Marketing Agency Today

After almost a decade of helping agencies get to powerhouse status, a groundbreaking solution was overdue for agencies who are still dreaming of quitting their day jobs. Our Agency Advantage platform addresses the most pressing needs of new and struggling agencies by providing a solution to three major challenges: Lack of Authority – Agencies that …

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8 (Free) Ways to Generate More Leads With Your Website

It’s something you have heard before: you can increase website leads through optimization. However, you will be surprised that there are actually people who want to provide digital marketing services but don’t try to rank their own websites. Crazy, right? Too often we see partner agencies with websites that aren’t built to generate leads– the …

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Platform Update: Account Settings Upgrade

We have released an overall upgrade to the Account Settings, making it easier for you to manage employees and clients, configure your white label dashboard, and customize your experience with the SEOReseller platform. New User Management System It’s now easier to quickly and easily manage multiple users under the SEOReseller platform. We created a streamlined …

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How to Build Your Agency’s Brand

Here’s what you need to understand about branding—it’s more than just having a unique name and a logo. If you’re serious about starting an agency, the first thing that you need to pay attention to is your brand identity. After deciding on a name, designing a logo, and creating a persona for your agency, what’s …

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The Fundamentals of Prospecting

We tackle the fundamentals of prospecting – everything from defining your target market to nurturing them once they become qualified leads. But first, what is prospecting? Sales Prospecting is the process of identifying potential customers that are likely to want or need your service, connecting with prospects, and laying the foundation for a conversation. This …

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Qualify More SEO Leads with Our White Label Client Questionnaire

We’ve said it before, we’re going to say it again: qualifying is a crucial process when you’re finding SEO clients. You may be getting thousands and thousands of leads, but remember that not all of them deserve your time […]

New Features to Grow Your Agency

Today, we’re releasing several new features that form SEOReseller’s Partner CRM – what we envision is to be an all-in-one marketing and sales solution for digital marketing agencies. These features make it easy for agencies to generate and track leads, send audits and proposals, and turn prospects into actual clients all from their white label …

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Web Design Pitch Deck: Developing a Pitch That Wins Clients

Designing a website is one thing; pitching your web design is an entirely different matter. You may have an impressive design, but if you don’t pitch it right, that design you’ve spent hours working on might not even see the light of day […]

Starting Your Digital Marketing Agency with SEOReseller

Over the years, we have helped partners grow their digital agency business from $0 to multi-million monthly revenue. A lot of the lessons we’ve learned we shared in our blogs or our webinars to encourage new partners to emulate and eventually succeed, just like our powerhouse partners [..]

Key Takeaways – How to Sell Reputation Management to Your Clients

Regardless of the channel through which a potential customer discovers a business, they will at some point want to know about other people’s experience with that business. All it takes is a simple search. What they discover will determine if they become customers. This is why managing your client’s reputation is critical. It’s a message …

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New Feature: Proposal Builder and Dashboard

At SEOReseller, we’re all about making your life easier. Today, we introduce our new Proposal Builder which gives you the ability to easily generate proposals for SEO, Social Media, Web Design and PPC packages in minutes. Before our new Proposal Builder, agencies wasted countless hours creating untested, long-winded custom documents or they relied on tired …

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Campaign Overview & Navigation Upgrade

We have upgraded the Navigation and the Campaign Overview of your dashboard – it’s now cleaner and easier to find what you need. New Top Menu Navigation[twenty20 img1=”30145″ img2=”30144″ width=”100%” offset=”0.5″] To support the many developments to your white label dashboard, we updated the navigation with the goal of making it simpler for both you …

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You Don’t Need to Put Your Client on Every Directory – Only the Ones That Matter

For years digital marketing agencies and other “experts” have been harping on the need for local listings and citations. Often reaching nonsensical conclusions. Listings and citations are important in Local SEO – yes, but only to a certain extent. Once you have covered all the major directories and have enough listings from local directories, the …

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Build, Manage & Promote with Your All-in-One Reputation Management Dashboard

Our mission is to help you grow small businesses, worldwide. And one of the biggest challenges for any small business is building their online presence, managing their reputation, and promoting their business on different channels. That’s why we developed the Reputation Management Dashboard […]

WordPress Plugin for Your White Label Web Design Portfolio

We’re making it easier for you to sell web design. It all starts with your very own web design and development portfolio. How? By integrating our dashboard WordPress plugin on your WordPress website […]

Organic Traffic Increased by 300% in 6 Months [SEO Case Study]

“I want to rank for the first page with these keywords.” This is what clients tell our partners all the time. But, for a website in a competitive industry, ranking for money terms can be a battle itself […]

Outsource Web Design: Trust in the Experts, Grow Your Agency

As a digital marketing agency, you want to serve your clients with the best web design service and provide them the results they want for their business while also growing your revenue. But, do you need to do everything by yourself? No, you don’t […]

Tracking Your Client’s Leads Has Never Been This Easy

At SEOReseller, we’re all about giving you more tools to provide value to your clients. Today, we take an important step further into that direction with the release of our new Lead Tracker feature – available immediately to all new and existing campaigns for free […]

Content in SEO: How Does It Fit into Your Strategy?

“Content is king”. It’s a phrase that everyone in the digital marketing industry has come to embrace. You can’t succeed in SEO without quality content, and content will not be effective if you’re not implementing the right SEO strategy […]

Why You Need to Work with an Outsource SEO Company

Any good marketing agency knows what to do in-house and what to outsource. Given how limited campaign budgets are, it is a must for marketers to be decisive on the allocation of resources. A misstep in resource allocation can derail the progress and success of a campaign […]

Ramp Up Your Rankings in 20 Days with These Local SEO Fixes [Infographic]

The local SEO landscape has changed so much that it will make you think if what you’re currently doing is enough to ensure your clients remain visible on search results. The rise of mobile search, queries becoming more conversational in nature, and Google changing the way local results come up have set the stage for a new local SEO scene — and we might even be expecting more next year […]

New WordPress Plugin for Using Your Dashboard on Your Domain

Providing the all-in-one dashboard to your clients on your domain is one of the many features that make us a truly white label solution for your clients’ marketing needs. Currently, there are three ways to accomplish this – by using our domain, by directing your domain to our server and uploading an HTML file to your website. […]

Inside Reputation Management: A Powerful Dashboard in Your Hands

We’re pulling all the stops this time to extend the marketing capabilities of your agency and keep your small business clients on top of their local presence. Our team has been working on tools to make it easier for your agency to do more, leverage your marketing initiatives, and get more customers for your clients […]

Key Takeaways from How to Do Effective Keyword Research Webinar

Today’s consumers are driven by instant queries. 9 out of 10 users turn to search engines to look for information, and most of them use their smartphones when they search online. When they make a query, users type in search phrases that are related to what they’re looking for […]

Your PPC Solutions Just Got Better

The right ad, to the right person, at the right time. When done right, Pay-Per-Click allows you to drive highly-qualified leads to your clients […]

Social Media Marketing for SMBs in 2016: The Numbers

Social Media has been growing at a tremendous rate. It has allowed allowing consumers to directly engage with the brands they love, changing the way SMB’s will be doing business for the foreseeable future.[…]

How to Sell SEO: An Agency’s Guide to Getting More SEO Sales

As a digital marketing agency or freelancer, you know how important local search is. You know that any business will have a hard time reaching that coveted top rank organically if they don’t claim the top spots in local searches. But your clients don’t […]

Integrating Semantics in Your SEO with LSI Keywords

Users drive today’s search. With user intent as the focus of queries, semantics provide a central role in how search engines work. In this sense, Latent Semantic Indexing (LSI) connects user intent with queries and deciphers these searches to rank relevant websites […]

Simplifying SEO Key Takeaways: 6 Core Metrics You Need to Know

SEO specialists identify ranking problems and diagnose the health of a website using different metrics. Most of them would comb a site with one or two dozen metrics that they’re familiar with. They apply this process to campaign after campaign without seeing the strengths or weaknesses of the website[…]

Agency Growth Hacks: Building Your SEO Client Base

SEO is one of the major game changers in the digital landscape. Ironically, not all businesses have optimized websites. A 2015 survey shows that only 25% of small businesses in the US use SEO as a marketing tool, and this can mean a lot of missed opportunities for these businesses […]

Key Takeaways from the Overcome Sales Objections Webinar

Agencies will always get sales objections from clients, but the ones that eventually succeed are the ones that learn how to overcome these objections to build long-lasting business relationships. In the recent Boost Your Business Webinar: Overcoming Sales Objections like a Powerhouse, Tim joined Bernard again to give tips on how to address the most …

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Leverage the Combined Force of Sales and Marketing

Most agencies perceive that marketing’s sole function is to generate leads, while sales is responsible for turning those leads into clients. When marketing fails to deliver, the sales team shifts the lack of revenue to the other. This lack of alignment is what causes underperformance in most agencies. […]

SEO Campaign Strategies for Highly Competitive Niches

Agencies accustomed to serving smaller businesses are often at a loss when they have an opportunity to work for a larger enterprise. Although you have more resources to work with since these clients typically have deeper pockets, you also face the task of trying to rank a client for a highly competitive niche. […]

Three Steps to Building Small Business Brand Advocates

It’s a common misconception among small businesses that online reputation management is primarily defensive, that it’s all about taking down negative reviews. After all, reviews only become a problem when they’re bad, and that’s when businesses come to agencies looking for a solution lest it cost them new customers. […]

Spot the Good Opportunities in Bad Reviews

When businesses receive negative reviews, they panic. They either respond to the review or take it down—most of the time it’s the latter. What most businesses fail to see is that they can use negative reviews as a turning point for their local presence. […]

Building Local Search Presence with Citations

As customers have grown accustomed to learning about nearby businesses online, it’s become increasingly important for local businesses to be found where most customers are looking for them. […]

Key Takeaways from Selling SEO the Right Way

Last week’s Boost Your Business Webinar focuses on becoming an expert at selling SEO. Bernard and William discussed different touch points that show partners and freelancers how to go from good to great in pitching their SEO services. […]

Online Reputation: Building a Stronghold for Clients

Online reputation is not only about what people are saying on social media posts, review sites, and the comments sections of blogs. For those who are running an online business, it’s the fine line between closing a sale and losing customers to competitors. […]

Key Takeaways from the How to Keep Clients Webinar

The agencies that have loyal clients are the ones that keep growing at a steady rate. It’s from loyal clients that agencies generate repeat business and predictable revenue, eventually becoming sustainable businesses. But what can agencies do to improve their client retention, and where should they focus their relationship-building efforts? In the recent Boost Your …

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The 4 Challenges Keeping You From Closing That Sale

Clients don’t respond to pushy, hard-selling salesmen, and no one wants to be perceived as one either. Most agencies would rather be seen as consultants, someone prospective clients look to for answers to their business challenges. The traditional salesperson has a “me-first” attitude, focus more on their company’s products or services when they pitch, and …

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Advanced SEO: Build a Flagship Campaign for eCommerce Clients

Most eCommerce companies simply think of SEO as a general term, failing to understand the different levels of web optimization. Basic SEO revolves around site architecture, content development, link building, and factors that make a website searchable to its target audience. Advanced SEO involves the intricacies of algorithms and the science behind search engines, then …

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How Offering Multiple Services Benefits Your Digital Business

Digital agencies that specialize in one or two services often fall into a kind of tunnel-vision, becoming too fixated on their services that they forget what their clients fundamentally need from them: To establish an online presence for their brand that can realize their marketing and business objectives. And their clients are slowly realizing that …

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Overcoming Barriers and Challenges of Small Businesses in Building Websites

Having a top-performing website is never easy. Although this is true for businesses of all sizes, small businesses are in for a bigger battle. Today, it’s indeed possible to build a website in less than an hour, however, it’s a different ball game when you’re planning to build a successful website that people actually want …

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Introducing: SEOReseller’s Reputation Management Dashboard

SEOReseller.com is rolling out new powerful features for your agency dashboard. We launch the Reputation Management tool― a feature available to everyone who signed up to our dashboard. Designed and developed to monitor your client’s online reviews and business listings, this new feature enables you to leverage SEOReseller’s technology to provide more value to your …

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Searching Small: Why Bother with Local and How to Make it Big

There are several elements in Search Engine Optimization that need to act in perfect concert before it can work. Vigilant link building, creative content, intriguing PPC ads, and efficient marketing strategies all play a part in the success of a campaign. But, no matter how hard we work, it’ll all be for nothing if we …

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Penguin is Coming (Again)… Are Your Clients’ Websites Ready?

Talks of another Penguin Algorithm refresh has been going on since July 2015. Two things we know about the update on the Penguin Algorithm so far. First, it is expected to happen before 2015 ends, without any definite or fixed dates of release. Google Webmaster Trends Analyst Gary Illyes confirmed this on a Twitter post. @Andrew_Isidoro yes — Gary Illyes …

Penguin is Coming (Again)… Are Your Clients’ Websites Ready? Read More »

White Label Facebook Paid Advertising

Whether your clients are looking to reach new audiences, expand their current social network, stimulate business page engagement with more post likes, comments, and shares, generate recurring traffic to their websites, gain awareness or retain local customers or target a certain demographic within a location, our new Facebook Paid Ads, one of  SEOReseller’s improved white label …

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Google Unveils New Logo and Updates

Google unveiled the new look of its iconic logo in an effort to better reflect the new capabilities and identity of the search engine. The change is part of a much larger rebranding effort by the company that includes updates in Search and Now Card Visuals. Google representatives explain that the logo change is a …

Google Unveils New Logo and Updates Read More »

Introducing Our New WordPress Development Packages

As our client base continues to grow, we strive to find ways to serve their needs better. Today, SEOReseller is proud to announce a significant improvement in one of our core offerings. We have repackaged our web development services, and now have two superb new products for you to choose from. Adaptable, user-focused, and exceptionally cost-effective, …

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Google Confirms Release of Search Analytics Search Console API

True to their word, Google has officially released the new Search Analytics API for the Search Console early Wednesday morning, after it was pushed from the initial launch a day prior. The new API will allow webmasters to – in Google’s words – bake search performance data into apps and tools. The Long-Awaited API The …

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Google Search Trims Down 7-Pack SERPS — Why?

This just in: Google is realigning its local search results to make room for streamlined local business suggestions. What’s happening? Google has reportedly been trying different layouts for local searches in line with its Material Design, but that is not what’s causing the buzz. Searches involving the hospitality, food, and entertainment sectors have started showing …

Google Search Trims Down 7-Pack SERPS — Why? Read More »

Measuring and Improving Earnings from Social Media

Facebook has 936 million daily active users. The impressive number wows even companies wanting to improve brand awareness, and they concentrate on updating their Facebook Pages to drive traffic to their websites. Among the companies earning from Facebook’s wide reach is Coca-Cola with over 91 million fans. Second is McDonald’s with close to 58 million. …

Measuring and Improving Earnings from Social Media Read More »

Google to Remove Unverified GMB Listings

Google has announced that it will begin shutting down unverified Google+ Local pages on July 28, 2015. After the update, any pages not associated with an actual account will no longer be viewable. Based on a previous announcement, long-inactive accounts that do not respond to contact attempts from the Google My Business team will be …

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Upselling and Cross-selling Your SEO Services to Maximize Profits

Upselling and cross selling are quite the buzzwords in the world of retail, whether it be over the Internet or in actual store locations. These are the strategies used to maximize profit while ensuring that customers make the most of their purchase through complementary offerings. These selling techniques, however, are not exclusive to retail or …

Upselling and Cross-selling Your SEO Services to Maximize Profits Read More »

Social media can be difficult. We make it easy.

SEOReseller’s new suite of turnkey and collaborative social media reseller packages provides you and your clients a professional and custom-tailored social media service for a fraction of the cost. We provide the social media plan customized exclusively for your brand, precise and professional execution of the strategy, and assurance that we will see it through to …

Social media can be difficult. We make it easy. Read More »

Adwords Reduces Accidental Clicks; Cutts Extends Leave Once More

Google Adwords is implementing new measures to help reduce the number of accidental clicks on mobile ads due to “Fat Finger Syndrome.” These measures are expected to provide advertisers with a more accurate picture of their PPC campaigns. According to Adwords, recent third party studies estimate as much as fifty percent of touchscreen clicks are …

Adwords Reduces Accidental Clicks; Cutts Extends Leave Once More Read More »

Ensuring Client Satisfaction: The Gift That Keeps on Giving

The age-old maxim “the customer is always right” is an undeniably good guiding principle for any business. Addressing what your clients need and want (within reasonable bounds, of course) is a sure way of keeping them coming back for more. What that saying misses, however, is that customers don’t know everything. Hearing about how their …

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Your Dashboard just got BETTER!

As the search landscape continues to change, so does the demand for white label SEO solutions that can adapt. This is why the SEOReseller.com’s SEO dashboard software is getting an upgrade to provide a better overall client experience. On June 7, 2015, we will be upgrading the dashboard that SEO agencies and their clients love. …

Your Dashboard just got BETTER! Read More »

Google and Bing to Start Indexing Apps; Matt Cutts Extends Leave

Both Google and Bing announced separate versions of a feature that will allow users to utilize app information for a more convenient experience. The Google version can be found on the new Google Search Console – formerly known as Google Webmaster Tools–that helps users discover how searchers discover content through Android apps. The Google features …

Google and Bing to Start Indexing Apps; Matt Cutts Extends Leave Read More »

Is Using Parallax Web Design Worth It?

The parallax web design has become a popular choice for most personal website owners and even proprietors of online stores. The technique involves movement and fluidity; the background moves more slowly than the foreground, which renders a 3D appeal. It works through layering images and other design elements. This particular web design option has been …

Is Using Parallax Web Design Worth It? Read More »

Google Rebrands GWT, Confirms ‘Phantom Update, and Other News

Introducing Google Search Console Say goodbye to the Google Webmaster Tools. In a bid to reach out to more users interested in the various aspects of search marketing, Google announced the renaming of Webmaster Tools to Google Search Console. For almost 10 years, the traditional idea of the “webmaster” reflected only to some users, Google …

Google Rebrands GWT, Confirms ‘Phantom Update, and Other News Read More »

Bing Releasing its Own Algorithm

Following the massive SEO event that was Mobilegeddon, Bing published details about its own mobile friendly algorithm. The Microsoft-powered search engine is following most of the same beats as its mobile algorithm predecessor with some subtle differences in both its release and criteria. Google opened the floodgates with its announcement of the April 21 deadline, …

Bing Releasing its Own Algorithm Read More »

Google’s Mobile-Friendly Update: Who Won? Who Lost?

In every Google algorithm update, there will always be winners and losers, and when it comes to the latest mobile-friendly-update, there’s no shortage of both. While it’s only been less than a month since the update rolled out, there are already clear winners and losers emerging, based from data collected by Searchmetrics. The enterprise SEO …

Google’s Mobile-Friendly Update: Who Won? Who Lost? Read More »

Is Getting Quality Links Enough to Remove Penguin Penalties?

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. In his year-end Webmaster Central hangout session, John Mueller addressed one of the most interesting questions in the SEO community: Hypothetically, would an increase in the percentage of quality backlinks help resolve a Penguin penalty? With this query comes many more questions and opens …

Is Getting Quality Links Enough to Remove Penguin Penalties? Read More »

What Is An Ideal Bounce Rate?

You optimized a client’s website, but after two months of doing SEO, the site’s performance is nowhere near your target.  There are different SEO metrics that you can look at to see why the website is not performing, and one of these is the site’s bounce rate.  In SEO, having a high bounce rate from …

What Is An Ideal Bounce Rate? Read More »

Get Rid of those Toxic Backlinks Today

Link building is an essential part of your strategy. You can’t afford to ignore it; otherwise, all your efforts will become futile and put your online reputation at risk. Bad, unnatural, or toxic links are the banes of your link building strategy. These low-quality links (some of which are spammy) will earn penalties from Google. …

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3 AdWords Features that Optimize Your Keyword Bids

Google AdWords is definitely one of the most useful tools for every SEO campaign. I’m going to talk about this tool’s advanced features that optimize your keyword bidding strategy. With proper use, you can breathe new life into campaigns that need help with pay-per-click efforts. Auction Insights The Auction Insights feature is the key to …

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Uncover High Value Keywords With These Secrets

As online marketing shifts toward intent and interest, I always advise agency partners to leverage audience targeting and make great strides with advanced conversion modeling. This is where smart keyword selection comes in. Keyword selection goes beyond knowing what search users usually type in queries; its true value lies in how you build the direction …

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The True Value of Metadata in SEO

The metadata has a lot of value for SEO. It is a shortcut information about your page. And from SEOReseller.com’s experience, these short snippets of content have been useful in improving three things: Click-Through Rates The click-through rate (CTR) boost is the most important benefit of metadata. This has an impact on the algorithmic ranking …

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Europe Breaks Up Google; Obama is King; and More on this Week’s SEO News

European Parliament Votes to Break up Google Parliamentarians in Europe voted to break up the Internet hold of Google in the region. The European Parliament said this comes from the “need to prevent online companies from abusing dominant positions.” To prevent such abuse, they are calling on the European Commission to “unbundle search engines from …

Europe Breaks Up Google; Obama is King; and More on this Week’s SEO News Read More »

Take Your SEO Startup to the Next Level with Our Free Templates and White Papers

“Can I start my own SEO company even without formal training or experience?” This is a question we’re often asked, and our answer is always yes. The key is knowing the essential work that needs to be done, having the right tools, and knowing the right people. You’ve probably read other stuff online telling you …

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The Basics of Keyword Research

The right set of keywords is among the things that up your SEO game. If you have no idea how online consumers think in terms of key phrases, it will be difficult for your business to get to Page One of Google. Keyword research is an essential skill every digital marketer should have. It takes …

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4 Ways to Set Up & Maximize Your WordPress Website

WordPress has gone from being a simple blogging system to a full digital platform for online marketing. It’s user-friendly, easy to use, and most importantly, free. That’s why many SEO agencies use this as their platform of choice when building their own website. The availability of SEO agency WordPress themes simply made it easier for agencies or …

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SEO Campaign Management: How to Launch a Successful SEO Project

“What exactly happens after launching my campaign?” This is a common and pressing question we get from SEO resellers every day. An inquiry that is so basic yet requires a full explanation about what we mean by “getting your campaign rolling” with our SEO services.  After filling out our order form and making your payment, …

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Apple, Facebook, and Mozilla on this Week’s SEO News Roundup

Apple, Facebook, and Mozilla — some of the biggest names in the industry making waves with updates and plans for the future. Here is this week’s roundup of search-related news. Facebook Launches New Local Search and Discovery Tool Facebook introduced Places, their own discovery tool for local search. The social network uses its Graph search, …

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A Complete Guide to the SEO Platform

Over the past 6 years I’ve worked with a lot of SEO tools and platforms. Some hit certain aspects of reporting dead on, some lack in API integration, consistency or UX. Since our client base are agencies that need to prove ROI and show clients real results, our platform is designed with that as the …

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3 Key Clauses Every SEO Contract Needs

SEO companies and their clients use contracts, too. But not everyone gets this agreement right. To ensure your SEO contract covers all important bases, your legal agreement should contain the following clauses: Definition of Deliverables This part of the contract specifies what the client can expect from the provider. The SEO company lists the deliverables …

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Google Webmaster Tools Update and other SEO News this Week

An important technical update on Google’s Webmaster Guidelines and an Android exec leaving the giant tech company. Here’s a roundup of SEO news you shouldn’t miss. Another Google Update Google updated their technical Webmaster Guidelines to reflect its changing indexing system. It specifically highlights the point that blocking your CSS or JavaScript files may be …

Google Webmaster Tools Update and other SEO News this Week Read More »

Google News of the Week Every SEO Professional Should Know

The release of Penguin 3.0, the birth of Inbox, and the latest about the German publishers who want to make Google pay for showing their content in search results. The leading search engine has been busier than usual all week long. Wonder what Google had been into these past couple of days, here’s a primer: Penguin 3.0 …

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SEOReseller.com Penguin 3.0 Promos

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Free Link Clean Up! We’re doing free link clean up for all new customers. Yup, 100% free to get your links cleaned up. *Valid until the end of October with an enrollment of a 6 months organic SEO package. *Enrollees must pay the first …

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Ranking After Penguin 3.0, Early Results & Trends

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Over the weekend, Penguin 3.0 rolled out, confirmed according to numerous industry leading publications, and we are seeing proof of this from our rank tracking data collected over the past week. Since we manage tens of thousands of keywords across thousands of domains, we can see almost …

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What Google Webmaster Tools Does for SEO

To maximize your SEO campaigns, you need to cover all the bases, and most importantly, Google Webmaster Tools. For the newbies: what does Google Webmaster Tools do for SEO? The use of Google Webmaster Tools is important when designing effective SEO methodologies. Examples of valuable data GWT provides include the following: Keyword Metrics Webmaster Tools features …

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Ladies & Gentlemen, Google’s “In the news” Box

Google is confident that it can provide the most relevant information to Internet users. Thus far, the company is doing remarkably well: it developed Knowledge Graph to provide general answers to search queries fast; it’s getting better at reading and ranking photos; and it combs the Web to find the freshest content with Google Alerts. …

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Searchmetrics Publishes New Study on SEO Ranking Factors for 2014

Searchmetrics launched a new study titled SEO Rank Correlations and Ranking Factors 2014 − Google U.S. The report shows new insights into correlations between search factors and rankings that correspond with today’s algorithms. This gives search marketers a glimpse on changes for successful website optimization. This new study about the search landscape is by far …

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Google Launches Structured Snippets

Google rolled out a new tweak on search listings – a feature called structured snippets – on September 23, Tuesday. The tech giant says this is a step toward improving search results by providing more relevant information to searchers. Zoning in on the Specifics Structured snippets serve as a new way to pull more information …

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Google My Maps Upgrade: How This Evolution Benefit Businesses

Google has been busy as of late in terms of ditching some of its solutions, like what happened to Authorship, and polishing its fairly ignored products. Last week, one of the most exciting developments for marketers and online businesses materialized with the announced return of My Maps. My Maps is not a brand new product. …

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New Google Penguin Update Expected Soon, Will Feature Faster Refreshes

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Brace yourselves, Penguin 3.0 is coming. In a Google+ Hangout streamed live on September 12, Google Webmaster Trends analyst John Mueller said the much-awaited update to the Penguin algorithm will likely be released before the year ends. The latest algorithm update is the Penguin …

New Google Penguin Update Expected Soon, Will Feature Faster Refreshes Read More »

Amazon Takes Aim at Google AdWords with New Sponsored Links

The key to delivering relevant online ads is data: target demographics, psychographics, traffic monitoring and trends, personal data, and more. Google has data about what we search for, Facebook has information on what we like and share, and YouTube has facts and figures on what we like to watch. Amazon, however, may have the best …

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4 Easy Ways to Boost Client-Provider Relationship and ROI

One of the top concerns for businesses everywhere is building and maintaining a strong relationship with clients. This is particularly true for agencies in the SEO and digital marketing industry, where success or failure lies on how good a company can relate to clients and its target audience. The start of any good client-provider relationship …

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Google Set to Release New AdWords Policies in September

Google has been notorious for many algorithm updates and alterations, which usually upsets online marketers. Recently, the search engine giant has announced another set of updates. But this time, it’s not about algorithms and code-related systems. They are set to release new AdWords policies in September. This may mean a lot of adjustments on the …

Google Set to Release New AdWords Policies in September Read More »

Despite Chatter and Changes, Google Says there’s No Penguin Update

Over the past few days, there has been a lot of online chatter across the SEO community of an impending Google algorithm update. Many analytics were noticing a lot of changes in the search results of sites previously penalized by the search giant, especially those that were impacted by the Google Penguin update. The buzz …

Despite Chatter and Changes, Google Says there’s No Penguin Update Read More »

Google Launches Roll-Up Reporting in Analytics Premium

Google has launched a new feature in Analytics Premium that will make tracking multiple campaigns easier for you. Yesterday, the search giant announced the launch of Roll-Up Reporting, a premium Analytics feature that lets you track the overall performance of all your online properties. “Google Analytics already helps you gather deep insights into one website …

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Pinterest’s Guided Search: What Does it Mean for Brands?

Last week, Pinterest announced a new feature that makes it easier for mobile users to find user-provided pins on their platform. Through Guided Search, users can discover pins that may interest them even though they did not directly search for it. Providing Visual Guides to Users According to Pinterest’s official blog, Guided Search is “made …

Pinterest’s Guided Search: What Does it Mean for Brands? Read More »

How to Go from a Website to a Brand through SEO with SEOReseller.com

Establishing your brand online is a challenging task, especially with the amount of competition you’re up against. Just because it’s challenging doesn’t mean it’s impossible – it’s well within your reach with the help of SEO. We’ve released a new video that explains how you can take your website to the next level and make …

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Social Sharing: Twitter Shares Increase, Email Shares Fall

Twitter opened strong this year, as it had the most social shares according to social data platform ShareThis’s Q1 2014 report. Email, on the other hand, was on the other end of the spectrum, with shares falling significantly. Twitter had the highest percentage of share growth, seeing a 43% increase in its shares since the …

Social Sharing: Twitter Shares Increase, Email Shares Fall Read More »

Google’s Analytics Diagnostics Now Available for Beta Testing

Accurate and quality data is one of the most important things you need as an online marketer. Yesterday, Google announced the release of a tool in their Analytics platform that will help you track data-quality issues and fix them. The release is limited, and Google chose selected users to test the beta version of this …

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Protecting Your Ecommerce Clients from Heartbleed

The Heartbleed bug has been sending netizens panicking for several days now, wondering if their personal information has been compromised during one of their many activities online. You will have noticed your email brimming with status updates from websites you are subscribed to, informing you of either of these things: That they are using OpenSSL, …

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Microsoft Announces “Cortana,” Your New Virtual Assistant

Siri and Google Now have company. After months of speculation and rumors, Microsoft has announced their own virtual assistant, Cortana. The new virtual assistant will be released as part of Microsoft’s new Windows 8.1 software. Part-Siri, Part-Google Now This new virtual assistant is said to be part-Siri, Part-Google Now in that it features the capabilities …

Microsoft Announces “Cortana,” Your New Virtual Assistant Read More »

5 Metrics to Discuss During Your Client’s Digital Marketing Meetings [VIDEO]

Keeping your clients updated when it comes to their campaigns’ progress is an important aspect of providing SEO and digital marketing services. Sometimes it’s enough to send monthly reports through the dashboard, but taking a more hands-on approach and scheduling a monthly meeting to discuss these reports can provide a lot of other benefits. During …

5 Metrics to Discuss During Your Client’s Digital Marketing Meetings [VIDEO] Read More »

Doc Sheldon Case: How Important It Is To Have High Content Standards

Google surprised everyone when they seemingly penalized SEO professional Doc Sheldon’s entire website for one problematic guest post. Although Sheldon pointed out a full range of other possible reasons for the penalty in a lengthy open letter, Matt Cutts responded with just one specific example: @DocSheldon what “Best Practices For Hispanic Social Networking” has to …

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Facebook Buys Oculus VR for US$2 Billion

Google Glass has some company, and it promises to have more interactive features. Facebook announced on Tuesday that they are buying Oculus VR, the company responsible for developing the Oculus Rift virtual reality gaming headset. This new acquisition, worth US $2 billion in cash and stocks, is Facebook’s next move towards their mission “to make …

Facebook Buys Oculus VR for US$2 Billion Read More »

Google Introduces New Webmaster Academy

Earlier this month, Google announced its new Analytics Academy course to help marketers use Google Analytics better. Now they’ve expanded the educational modules found in the Google Webmaster Academy. The Google Webmaster Academy was first launched in 2012 to help beginner webmasters learn how to improve their website. The lessons included tips on getting a …

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SEO and Digital Marketing Data Visualization: Three Foreseeable Trends

Google isn’t the only company that understands the importance of data. The rise of information dashboards in 2013 shows that many business owners see how understanding and analyzing data can help them improve their products and services, and allow them to make better business decisions. In December 2013, the International Institute for Analytics (IIA) predicted …

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Google Announces New Analytics Academy Course for March 2014

Google has recently announced its latest Google Analytics Academy course for 2014. The course, titled “Google Analytics Platform Principles”, will “dive deeper into the details of how the platform collects, transforms and organizes the data you see in Analytics.” “Understanding how these processes work is the first step to refining your implementation and uncovering more …

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Google Rolls Out Flexible Conversion Counting on AdWords

Google announced today the launch of a new feature in AdWords that will help you better understand the value of each click you receive that leads to a conversion. Flexible conversion counting lets you choose between counting all conversions and unique conversions, and allows you to modify the settings for conversion clicks to get more …

Google Rolls Out Flexible Conversion Counting on AdWords Read More »

A Story Of Recovery: Rankings and Traffic through Link Clean-Up [Case Study]

In 2013, Google delivered an update that shook the very foundations of link building, starting with Penguin 2.0 and delivering the knockout blow with Penguin 2.1. These updates affected a lot of websites suspected of using “link schemes” to manipulate rankings, including good websites run by legitimate businesses. We developed our Link Clean-Up services to …

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Are You Doing Your SEO Right? Your Traffic Should Speak for Itself [Case Study]

If there’s one thing my experience in the online marketing industry has taught me, it’s this: SEO is still the king of the hill in terms of getting qualified leads online. Over the years we’ve been asked by our clients the same questions repeatedly about how they can improve their rankings, traffic and conversions, and …

Are You Doing Your SEO Right? Your Traffic Should Speak for Itself [Case Study] Read More »

Four Simple Auditing Tips to Improve Your Content Marketing

With all the changes Google has been making to their search algorithms and your audience’s content preferences constantly changing, it is important to make sure your on-page content meets their standards. As Matt Cutts reminded us recently, you need to give your pages “a fresh look” to keep your content from going stale. Let me …

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Why Isn’t Your Campaign Going Viral?

You will often hear from your clients that they want you to make their online marketing campaigns viral. As online marketers, this should be one of your goals in order to achieve your client’s end goal. Unfortunately, this doesn’t always happen, and the truth is it can be challenging. I want to walk you through …

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Optimizing Your Email Marketing for Mobile

Optimizing all the elements of your online marketing campaign for mobile prepares your campaign for smooth multi-platform integration. As more of your target clients focus on integrated marketing efforts, it’s important to ensure you’re reaching audiences across different devices. Email is one of the easiest to optimize for mobile, and it also happens to be …

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Bing Offers Secure Search Option with New HTTPS Site

In November 2013, Microsoft began looking into improving search security for Bing users following the National Security Agency (NSA) spy controversy. Now they have taken their security efforts to a new level by launching a separate SSL search site: https://www.bing.com/. When you use the HTTPS version of Bing to search, your search query data will …

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Facebook Buys Branch, Starts Development in New York

Last December, Facebook announced that they would be working towards serving their users more targeted content with better quality and relevance. Yesterday, the news broke of Facebook’s two latest acquisitions: Branch, a New York-based company, and its sister startup company, Potluck. This latest purchase is a big step towards improving the quality of their news …

Facebook Buys Branch, Starts Development in New York Read More »

4 Things to Keep in Mind When Refreshing Your Content Strategy

Content marketing is far from dead – in fact, it’s going to be one of the most important aspects of your digital campaigns this year. I want to help you start this year with a fresher, more effective approach to content by talking about some important tips and facts about content marketing. Content Marketing is …

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Shopping Cart “Abandoners”: Why You Need a Cross-Platform Ecommerce Strategy

You may have noticed over the holidays that the number of shopping cart abandoners in your ecommerce website has increased. This does not automatically mean that your visitors have abandoned their selections and orders – there may have been technical difficulties, comparisons, and indecision on the part of your audience. Another possible reason is something …

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Google Begins Reducing Authorship Rich Snippets on the SERPs

Here’s an update that may affect your SEO campaigns: Matt Cutts has confirmed that Google has begun authorship reduction on their search results. According to Cutts, 15% of authorship rich snippets are no longer being displayed in their search results. You can clearly see the decline in results displaying authorship in MozCast. Set the filter …

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Google Tests Ads on Knowledge Graph

The Knowledge Graph as we know it may change very soon. Google surprised many this weekend by testing ads on their Knowledge Graph. Twitter user Gianluca Fiorelli (@gfiorelli1) posted a photo on Twitter showing a Knowledge Graph entry for a car with an ad format included: The car knowledge graph format is a relatively new …

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Google Upgrades Structured Data Dashboard in Webmaster Tools

The Structured Data dashboard has always been one of the most popular features for Google Webmaster Tools. You can add structured data to your website using markups to provide enough information for Google to generate rich snippets for your page. Popular ecommerce sites like Nordstrom use rich snippets to create structured data that Google uses …

Google Upgrades Structured Data Dashboard in Webmaster Tools Read More »

Will Guest Blogging be Considered Spam in the Future?

In the latest Google Webmaster Help video, Matt Cutts discusses yet another question about guest blogging as spam: “I predict that in future Google will penalise guest blogging sites. Any insights on guest blogging as spam?” Cutts notes the skepticism toward guest blogging has been increasing, as he continues to receive questions related to this …

Will Guest Blogging be Considered Spam in the Future? Read More »

Using Mass Disavow to Recover from a Period of Link Spamming

Many website owners and SEOs are guilty of paying for links or using advertorials to float PageRank for long periods of time. The question is how can they recover when Google penalizes them for it? Matt Cutts offers some answers in the latest Google Webmaster Help video. The Example: Interflora The question submitted to Google …

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Study: Site Search Data Not Used by 57% of Ecommerce Brands

On-site search data provides you with great insights on the activity of your audience, allowing you to tailor your marketing campaign according to their behavior and interests. Site search is especially useful for ecommerce brands that want to know what their consumers want. However, a recently released study shows that majority of these brands do …

Study: Site Search Data Not Used by 57% of Ecommerce Brands Read More »

Microsoft Looks Into Encrypted Search on Bing

Google’s move towards encrypted search last September has left the online world reeling and searching for alternative sources of keyword information. It looks like online marketers are about to lose more keyword data from yet another source. A recently published report claims that Microsoft is looking into encrypted traffic and search on Bing. This follows …

Microsoft Looks Into Encrypted Search on Bing Read More »

4 Sources for Guest Blogging Opportunities

Finding and earning guest blogging opportunities can be challenging, especially after Google changed their web spam definitions and included guest blogging on the list. Many bloggers are being more careful about the type of content they receive online. You will need to build your network among high-authority blog owners and online influencers in order to …

4 Sources for Guest Blogging Opportunities Read More »

“Top Links Built” Now Included in Our Monthly Executive Summaries

I’m very excited to share the latest improvement we’re adding to your monthly executive summaries. In line with our dedication to making our process more transparent, we’re adding a new section called the “Top Links Built” to the monthly reports you receive through your agency dashboard. This new section lists down the top 10 links …

“Top Links Built” Now Included in Our Monthly Executive Summaries Read More »

Google Rolls Out New “Image Mismatch” Manual Action Penalty

If you’ve been to the Google Webmaster Tools support page recently, you’ll see their list of manual actions updated with a new item. This new manual action penalty is named Image Mismatch, and it’s proof of Google’s growing ability to read different types of content online. Websites with images on search results that do not …

Google Rolls Out New “Image Mismatch” Manual Action Penalty Read More »

Facebook Mobile Traffic Up 253% According to Study

Social media sharing company Shareaholic recently released data showing the explosion of Facebook referral traffic on mobile. According to the study, the traffic from September 2012 to September of this year grew by a whopping 253.25%. This mobile traffic growth contributed to Facebook’s overall referral traffic growth for the same period. Consistent with Facebook’s Findings …

Facebook Mobile Traffic Up 253% According to Study Read More »

Google’s Hummingbird: Were You Hit?

At Google’s 15th anniversary, they announced that they have rolled out Hummingbird, an entirely new algorithm that helps Google interpret complex questions better. This new algorithm changed the way Google reads queries in that they now understand context and interpret meanings of complete sentences beyond the literal, allowing users to stop using targeted keywords for …

Google’s Hummingbird: Were You Hit? Read More »

SEOReseller.com Launches SEO Product Developments

I’ve got exciting news for our partners – we’re officially rolling out our updated SEO suites today. We’re continuously improving on the services we offer to ensure your campaigns remain on top. Our updated Organic and Competitive SEO suites are designed to give our partners more quality content, more diverse links, and more aggressive campaign reporting …

SEOReseller.com Launches SEO Product Developments Read More »

Does PageRank Still Have Value Today?

PageRank used to be one of the factors you monitored regularly to determine how your campaigns are working. It was once a reliable source of information, as it was updated regularly and it reflected the quality of your links and your overall site health. Over the years this has changed, and now we hardly ever …

Does PageRank Still Have Value Today? Read More »

Google Penguin 2.1 Update Announced, Went Live Late Friday

Big news for all our agency partners: Late last Friday, Google rolled out the latest Penguin algorithm update. Matt Cutts announced through Twitter that they were releasing Penguin 2.1. According to Cutts, this update will affect “~1% of searches to a noticeable degree.” Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. …

Google Penguin 2.1 Update Announced, Went Live Late Friday Read More »

How to Maximize Your Internal Linking Structure for Better Rankings

The latest search engine ranking factors show the importance of having a strong link profile – it correlates with having higher rankings. But before you even think about how you can get appropriate third-party links, you’ll need to focus on the internal linking structure of the site you are optimizing. Done improperly, internal linking could …

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2013 Search Engine Ranking Factors Survey Results Released

The complete results of Moz.com’s 2013 Search Engine Ranking Factors survey have just been released. Every two years, Moz conducts a survey asking search marketers what they observe as the most important search ranking factors. The full results of the study are consistent with the partial results Moz released earlier, and some of them debunk …

2013 Search Engine Ranking Factors Survey Results Released Read More »

What Should Marketers Do with Google’s Movement towards Secure Search?

Just three days ago, Google did what the online industry is now calling the “keyword apocalypse” – they have begun switching all searches to https and increased the appearance of the keyword (not provided) in Google Analytics. Some marketers report that it has gone up all the way to 95%, and tracking website NotProvidedCount.com estimates …

What Should Marketers Do with Google’s Movement towards Secure Search? Read More »

How to Protect Your Websites from Link-Based Negative SEO

The main goal of search engine optimization is to help your campaigns gain visibility on the SERPs, enabling your clients to reach their target customers. However, some marketers use SEO tactics to negatively influence your rankings. Among the tactics used in negative SEO, link-based techniques are some of the easiest to implement – and could …

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Dispelling Conversion Rate Optimization Myths

One of the goals of conversion rate optimization as part of your website optimization services is to fulfill different online marketing goals and increase visitor conversions. Done right, conversion rate optimization (CRO) will help your online marketing efforts become more effective at getting your target audience to complete the goals of your clients. However, the …

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Six Ways to Refresh Your SEO

Doing a regular SEO cleanse helps keep your clients’ websites fresh and ensures the continued maximum effectiveness of your methodology. Today, I want to share six easy ways you can refresh your campaign and reinforce your SEO. Improve Your Page Speed Run a speed test on your campaigns and see how fast your websites are …

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Facebook’s Updated Promotion Policies: What Does It Mean for You?

Facebook recently updated their policies for running promotions on their site. These changes, announced on the Facebook for Business news page, are meant to “make it easier for businesses of all sizes to create and administer promotions on Facebook.” It’s important for you to look at these changes because promotions are a great way of …

Facebook’s Updated Promotion Policies: What Does It Mean for You? Read More »

AdWords Geo-Targeting Techniques That Improve Your Campaigns

Geo-targeting Google AdWords campaigns may be good for gathering relevant local traffic, but it presents an entire set of challenges. Volume is diminished when targeting specific locations, and this can look like a negative thing to your clients. Some searchers also limit their cookies and browsing information, and with Mozilla making their recent announcement to …

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Study: 90% of Business Owners and Consumers Trust Yelp Reviews

The impact of claiming and optimizing Yelp listings reverberates from your local search optimization campaigns to your clients’ engagement with their target market. An infographic based on a study recently released by merchant payment solutions provider Merchant Warehouse shows that 90% of business owners and consumers using Yelp say positive reviews influence their purchasing decisions. …

Study: 90% of Business Owners and Consumers Trust Yelp Reviews Read More »

Matt Cutts: Tell Us More about Small Websites That Should Be Ranking

Some very interesting news for you: Google is collecting more data about websites in a more old-fashioned way. Yesterday, Matt Cutts’ tweet sent the entire online industry abuzz. He posted a Google Docs link to a survey asking what small site you think should be ranking better on Google. See Cutts’ tweet below: If there’s …

Matt Cutts: Tell Us More about Small Websites That Should Be Ranking Read More »

Measuring the Effectiveness of Your Content Marketing Strategy

I’ve discussed different ways to approach content marketing in this blog several times, and now I want to move on to something just as important – measuring its effectiveness. This can be difficult because shares and likes don’t always translate to conversions and ROI. The trick is in measuring by the stages – knowing what …

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Common Misconceptions about Link Disavowals

Understanding how Google treats link disavowals and implements linking penalties will help you audit and clean up your backlink profile more efficiently. Webmaster trends analyst John Mueller recently held a Hangouts session clearing up some of the most common misconceptions about the way link disavowals and penalties work. Let’s go over some of the highlights …

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Google Regains Market Share; Still the Biggest Search Engine

Digital measurement and analytics technology provider comScore recently released the latest results of their monthly qSearch analysis. The study of July 2013 search engine activity shows that Google has successfully regained the market share it lost three months ago, and that Yahoo!’s market share continues to decline. Google and Bing Up; Yahoo! Hits New Low …

Google Regains Market Share; Still the Biggest Search Engine Read More »

Study: Mobile Gains Power over Desktops in Driving Traffic, Catches Up on Conversions

Mobile has been steadily growing in power as a channel for reaching audiences. However, many still have not developed a mobile-friendly online marketing strategy because of the question of conversions and ROI. A recently released report from SEO platform developer BrightEdge shows that mobile is far ahead when it comes to driving traffic, and that …

Study: Mobile Gains Power over Desktops in Driving Traffic, Catches Up on Conversions Read More »

Conversational Search and the Future of Google’s Search Query Processing

Understanding the way search engines process queries lets us know what adjustments are necessary to make websites more visible in the SERPs. The process of search engine optimization becomes more complex as the queries search engines learn to interpret become more advanced. In a recent interview, Google Research Fellow Jeff Dean gives us insight into …

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Online Marketing Statistics that Can Help Improve Your Business

Knowing the state of online marketing is important in helping you keep your methodology updated. We have interesting online marketing statistics from the previous week that can help you look at your own business and analyze where you can improve and boost your SEO strategy. Only 20% of businesses factor in their objectives during data …

Online Marketing Statistics that Can Help Improve Your Business Read More »

Is Google Rolling Out Multi-Week Updates?

Late last June and earlier this month, we’ve observed increased general online activity and ranking movement. Google’s Matt Cutts confirmed in a tweet that they were rolling out a multi-week update at that exact period. In an analysis released yesterday on their blog, Moz studied the increased activity from this multi-week update to try to …

Is Google Rolling Out Multi-Week Updates? Read More »

Study: Advertising is Killing Consumer Satisfaction Online

A newly released study by satisfaction analytics company ForeSee shows that search engines and social media sites received lower satisfaction rates this year compared to last year. E-business satisfaction has dropped by 3.9% overall, receiving its lowest rate in a decade. The study alludes to the “growth and proliferation of advertising” as the main culprit …

Study: Advertising is Killing Consumer Satisfaction Online Read More »

SEOReseller.com Launches Resource Center

Our team has always been passionate about educating our partners and other marketing specialists about the online marketing industry. Today, we take our passion a step further. I’m very excited to announce the launching of SEOReseller.com’s very own Resource Center. The SEOReseller.com Resource Center is aimed at agency partners, online marketers and SEO professionals looking …

SEOReseller.com Launches Resource Center Read More »

Twitter to Feature Retargeting Soon

To our partner search engine optimization resellers, read up: Paid search is about to take another step forward in another social media platform. Twitter users can expect more relevant ads to appear in their Twitter feed as the social network begins to experiment with ad retargeting. As of now, the experiment will only be available …

Twitter to Feature Retargeting Soon Read More »

The Ultimate Guide To Disavow Tool

Disavow Tool is a new approach that Google brought to the webmaster table by giving site owners the ability to remove as many spammy or low-quality links from their backlinks portfolio as possible. In other words, you can ask Google not to take certain links into account when assessing your site.

Top 7 Future-Proof SEO Fundamentals You Should Know

Future-proofing your SEO is becoming more urgent as search engine algorithms become more intelligent. The measures you take today as an online marketer should protect your own and your clients’ websites from future updates. Make sure not to miss these seven elements when creating your optimization strategy. Quality Content What both readers and algorithms want …

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How to Streamline Your SEO Campaign Process

Clients, by nature, are usually hoping for either or both of these things: instant actions, and instant results. A streamlined SEO process is very important in ensuring client satisfaction and maximized the use of your resources. Improving your process by getting rid of bottlenecks, removing constraints, and resolving issues makes scaling your SEO business easier. …

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Profile-Based Market Segmentation Approach to SEO

Reaching out to specific niche markets effectively requires targeted marketing efforts. Profile-based market segmentation has helped traditional businesses become successful by directing marketing efforts where they matter most. The same approach can help your search optimization campaigns become more effective at giving your clients the results they want. Selecting Profile Parameters Just as you would …

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Your Starter Kit to Mobile SEO

If you’ve read our Agency Guide to White Label SEO (and if you haven’t, download it from the link and read it now), you’ll have seen us briefly discuss why mobile SEO is one of the solutions you should focus on in the near future. Today I want to expound on this further and give …

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Google Glass: What It Means for SEO

Unlike computers and smartphones, Google Glass gives direct answers from collated information instead of giving choices in a list form. In this sense, you can consider Glass as an answer engine instead of a search engine in the strictest sense of the word, a virtual personal assistant similar to Apple’s Siri. You will need a …

Google Glass: What It Means for SEO Read More »

Google’s Penguin 4 with Penguin 2.0 Technology is Now Live

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Matt Cutts announced the release of Penguin 2.0 update on his blog. The update is technically Penguin 4, it being the fourth update of Penguin since it was first launched, but it is internally called Penguin 2.0 because this newly launched update is major …

Google’s Penguin 4 with Penguin 2.0 Technology is Now Live Read More »

Google Launches New Maps Interface

Good news for all local businesses and online map users: Google announced recently that they are changing the interface of Google Maps. The brand new look comes with many improvements that integrates local seo, social media and search in one rich mapping platform. The change aims to make Maps more personalized and intuitive for users. …

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Google Adds Real-Time Conversion Tracking to Analytics

Google has released a new Analytics update that will be very useful for tracking your campaigns accurately. Google Analytics now features real-time goal conversion tracking. This new feature will allow you to see short-term conversion trends and drill down on converting pages as your various goals are hit. It’s a great addition to the current …

Google Adds Real-Time Conversion Tracking to Analytics Read More »

SEOReseller Rolling Out New Exciting Product Developments!

Today we are rolling out our exciting new product updates. This update marks the most advanced product formula we’ve made in our organization’s history. Our new packages bring your whole SEO world together in one powerful, integrated marketing system. We believe that Inbound Marketing is the future of providing end-to-end services for your clients. That’s …

SEOReseller Rolling Out New Exciting Product Developments! Read More »

How to Design Emails to Reach the Inbox

Sending out email newsletters is one of the easiest ways to reach your target audience. Email correspondence brings you one primary challenge though: ensuring that your message reaches your target audience’s inbox. I want to share some practices that will help ensure your emails will reach their intended recipients, and not the dreaded spam folder. …

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More Exciting Product Developments – May 1st

We’re excited to announce that on the first of May, 2013 we are making the most comprehensive update to our products in the history of our organization’s growth. This update reflects our commitment to providing our agency partners ever improving quality of marketing services. Month over month we’re connecting with marketing agencies worldwide and producing …

More Exciting Product Developments – May 1st Read More »

How to Establish an SEO-Centric Culture

Building a successful SEO business requires more than extensive knowledge of search optimization. A campaign only becomes successful when your company works like a well-oiled machine whose parts work together towards fulfilling its main purpose. Think of an SEO-centric culture as your oil, and this oil consists of collaboration and communication between all your departments. …

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SEO Performance Should Be Measured by Organic Conversions

Measuring your SEO performance is very difficult today because there is no standard formula for determining success. It’s important to give your clients a measure of success that clearly shows how your progress benefits their business. I always am asked about what metrics to measure and why these are important, and I want to share …

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New Google Algorithm Update

Matt Cutts confirmed the impending release of a Panda update at the recently concluded SMX West. This update is the 25th update since Google rolled out the Panda algorithm, and Cutts said to expect it at the end of last week. You may have noticed a slight movement in rankings towards the end of last …

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The Agency Guide to White Label SEO

We’ve always been dedicated to helping you succeed as online marketers. I’ve been using this blog to share industry tips and news with all of you over the years, and I wanted to take it to the next step. I’m now very excited to announce that we’ve put together our very first educational eBook, The …

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The Digital Marketing Guide to Using CRM

Customer relationship management makes business more streamlined and more consumer-oriented by identifying and studying your market, managing tasks and tracking conversion progress. CRM platforms are becoming an important tool and strategy for digital marketing agencies and SEO professionals. I’ve put together this guide that details how you can use and benefit from integrating CRM into …

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How to Outsmart Your Competitors at SEO

How do you cut your way through all the noise and competition and stand out from other SEO companies in the market? Simple: develop better SEO and online marketing strategies. Outsmart your biggest SEO competitor today and make them irrelevant by following these tips. Talk to Your Clients The biggest mistake your competitors make is …

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SEOReseller.com Launches Affiliate Program

All partners looking for additional profit stream will be delighted with my news today. We’ve officially launched SEOReseller.com’s affiliate program. Through this program, you can make additional income out of your SEO network, or turn it into a completely different business altogether. The program is now open to all members of SEOReseller.com. A Steady Profit …

SEOReseller.com Launches Affiliate Program Read More »

The Importance of Cross-Channel Marketing to Leverage SEO

Many SEO professionals do not realize the full potential of their multi-channel marketing efforts. They treat their campaigns for each channel separately instead of creating one seamless campaign. Cross-channel marketing helps you maximize the benefits of each channel by using them together; that is, you view different channels as touch points. Today, I want to …

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SEOReseller.com Upgrades Reporting & Continues to Offer Rank Tracking

One of the most important metrics to track is your clients’ rankings. Towards the end of last year, SEO tool providers Raven and Ahrefs shook the SEO industry when they announced that they were going to discontinue their rank-tracking feature. As we are committed to improving reporting tool with new features and functionality every month (we’re …

SEOReseller.com Upgrades Reporting & Continues to Offer Rank Tracking Read More »

What Type of White Label SEO Solution is Best Fit for My Agency

Choosing the right products for your agency can be difficult, especially if you’re a start-up agency. I already shared with you how to determine if you need white label SEO solutions. Today, I want to help you discover what type of white label SEO solutions suit your agency. Search Engine Optimization Why You Need It: Millions …

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Mega-List of Features in Our White Label Dashboard (That You Won’t Find Anywhere Else)

Improving our technology is one of the ways we serve you better. With state-of-the-art SEO tools, you’ll be able to monitor and execute your campaigns better, and provide unmatched customer service to your clients. What I want to discuss today is value – the true value of your white label dashboard. I’m going to walk …

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Can Stolen Content Lead to Panda?

As SEO professionals, you know that having duplicate content hurts your rankings on the SERPs. Unfortunately, content scraping – more commonly known as stolen content – is a prevalent problem in the online world. Today, I want to answer one of the most frequent questions we get from our partners – can stolen content lead …

Can Stolen Content Lead to Panda? Read More »

The 5 Metrics that Matter for SEO

Measuring the success of your SEO campaigns can be tricky. One of the first things we always get asked is how we measure SEO. Today, I want to share with you what metrics matter when looking at the progress of your SEO campaigns. Organic Traffic One of the things you will notice changing as your …

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How to Come Up with the Best Site Architecture

Organizing your website architecture the right way is important in ensuring the success of your SEO campaign. This can be tricky, given the algorithmic updates Google has released over the past year. Having strong website architecture also makes it easier for visitors to find the information they need on your site, improving their browsing experience. …

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Top 5 Page Level Keyword Usages

Where you place your keywords on specific web pages affects how easily your target market finds you. In today’s blog, I want to share with you the top 5 page level keyword usages. I will give a brief explanation of why it is important to use keywords in this context and how it affects your …

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How to Pitch Using Our SEO Proposal

In today’s blog, I want to continue our educational sessions and focus on your marketing strategy. Your sales pitch is your last chance to convince potential clients that you can give them the marketing strategy they need for their business. I want to discuss how our branded SEO proposals can help improve your pitch and close …

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Landing Pages & Buyer Psychology

In today’s blog, I want to talk to you about an important element of your SEO marketing campaign – your landing page. It is no longer enough to create a great-looking, search engine-optimized landing page today, whether you’re working on an inner page of your website or a separate silo page. You need to think …

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Traditional Goes Digital: Why Digital Marketing Should Be Your Agency’s Next Step

Our goal as your partner is to help you advance your company and find new business opportunities wherever we can. This is why today, I want to talk to you about going digital. Many of our partners have successfully integrated digital solutions with their traditional marketing practices. Let me share with you why this should …

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Three Top Upselling Strategies in Online Marketing

Knowing how to upsell your online marketing products helps you attract more new leads and build longer relationships with customers. In today’s blog, I want to share strategies you can use to upsell more effectively. Before the Sale: Visibility Matters Upselling is easier when done online because the only limit to your display of products …

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Do Facebook Likes Boost SEO Rankings? | SEO Reseller

Many of your clients have their own social media profiles, and even we offer social media services. As one of the most widely-used social media sites, Facebook has become a very important part of your clients’ marketing strategy. It’s a good platform for building each client’s brand image and network, and an excellent direct communication …

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Google Quietly Updates Keyword Stuffing Guideline After Latest Penguin 3

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Welcome to the “SEO chasing Google” algorithm game. After 4 algorithm updates in less than 2 weeks, the incumbent, Google, has left the SEO industry puzzled. In contrast to the first few panda/penguin updates where Google provided detailed information for each change, these new …

Google Quietly Updates Keyword Stuffing Guideline After Latest Penguin 3 Read More »

How to Come Up with a Content Strategy for Local SEO

Having an effective content strategy for local SEO helps drive relevant traffic, turn visitors into brand ambassadors, and boost your conversions and revenue. In today’s blog, I want to share how you can come up with an effective content strategy that draws in your local target market. Your market wants an authority figure, and giving them …

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Topic Modeling

In the previous blogs, I’ve talked about making your content strategy more effective. Today I want to talk about another way you can come up with an effective content marketing strategy – topic modeling. This information retrieval model makes grouping unlabeled documents more accurate, and its basic principles can be used to make content more …

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The Power Of Customer Advocacy In SEO

Recent algorithmic updates by Google have uncovered exciting new SEO opportunities for brands. One of these opportunities is using brand advocacy as leverage to build a better content and link building portfolio to rank higher in SERPs—an important move when executing a local SEO strategy for hotels and restaurants. This relationship is characterized by transparency, …

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How Facebook Search will Redefine SEO

There’s been a buzz about Facebook entering the search industry since Mark Zuckerberg, Facebook’s CEO, said in an interview that they would develop their own search engine one day. Right now, they are working towards improving their current search functionality. This will change the way we do search and SEO once fully implemented. This is …

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Video SEO Guide – How to Show Video Snippets in Google SERPs Listings

Google is finding more ways to give rich media the credit they deserve on their SERPs. Today, photos and videos count towards website rankings when they are properly optimized. This is what I want to talk about in today’s blog. Video SEO helps ensure Google shows and credits the right videos for your clients’ websites. …

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Incredibly Insightful Confidential 2012 Google Guideline Handbook Leaked

On September 06, 2012, Google’s Guideline Handbook was leaked online dated as June 22, 2012 – The document was prepared for search quality raters that Google employ using contractors.  Google has more than 4,500 people around the world evaluating the search results and assigning scores – that further get defined in Google’s search algorithm. The …

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How to Sell SEO Like a Rock Star

We’re dedicated to helping our partners achieve their business goals and grow in the SEO industry. This is why in today’s blog, I want to discuss how to sell SEO services like a rock star. Use this as an introductory guide to becoming a successful SEO reseller, whether it’s your first time in the industry …

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5 SEO Pitfalls to Avoid on Ecommerce Sites

Ecommerce is a very competitive industry, with tens of thousands of sites competing for the online market’s attention. This is why it’s important that you have an effective SEO strategy created specifically for ecommerce.

SEOReseller.com Featured On Major Publications – Recap

Recently, SEOReseller.com was featured on 3 major SEO industry publication sites. These are articles written by our Director of Marketing, Clayton Wood. Don’t worry if you missed them, you can check them all out here in one easy-to-read digest. 1- SearchEngineJournal.com – Google Updates Results: Small Businesses Suffer In the last few Google updates, there have …

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Link Building is Like Investing – Keep It Diverse

Today I want to discuss the importance of quality link building in establishing strong online presence for SEO. While original content remains king of optimization, building a diversified link portfolio is just as important. Ignoring the need for a diverse link portfolio is an immature mistake. It’s important that you build on a wide range …

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Top 5 Items In The Google Update

Throughout the recent Google updates there tends to be reoccurring themes surrounding what is being targeted. This is what I will talk about in today’s blog. To properly “future proof” the SEO of you client’s websites, we’ve focused on these following areas. Take a look at what it really takes to prepare your campaign for …

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Types of Duplicate Content Penalties

There has been a great deal of debate over whether or not duplicate content penalties exist. The truth is every action you take as a web marketer will have consequences, whether or not search engines manually take action.

Inbound Marketing: The Power from Seller to Buyer

The Internet has changed the marketing industry significantly, shifting power from sellers to buyers. Instead of waiting for sellers to market products and services, consumers now go online to search for their needs.

Introducing Our New Local SEO Products (Apple Maps Included)

Apple has recently announced their new native maps program – a built-in app that will be available with the iOS 6 release this fall. In line with this, we’ve modified our local SEO services to give your clients updated maps listing exposure. We are proud to announce in our local SEO services an upgrade that optimizes …

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Top 5 Google Algorithm Patents And How They Affect SEO

Patents provide exclusive rights to your inventions from the date of filing of the patent application, and are filed through USPTO. Gov – SEO related patents provide insights into search engines’ algorithms. The exact number of patents is not displayed online, but different reports have shown that Google owns hundreds of thousands, presumably, patents with …

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Top 10 SEO Tips for Small Businesses and Marketers

Search engine optimization is necessary for every business that wants to reach a wider audience. Optimizing sites of small businesses could be more difficult, because they will be competing with larger, more established names in their industry. These 10 tips help improve the online visibility of small businesses, increasing conversions and ROI.

Introducing SEOReseller.com’s White Label Client Dashboard

We’re constantly working to improve and streamline our online marketing solutions. I’m very happy to share the launch of our newest offering, the white label client dashboard. Our new platform lets your clients check their SEO performance, request and receive proposals and reports with just a few click.

SEOReseller.com Launches New Social Media Packages

We’re very excited to announce the launching of our new social media packages. With the rise of social media as a valuable marketing tool, we’ve come up with solutions that utilize sites like Facebook, Twitter and Google+ for extending your clients’ market reach. Our packages are complete, scalable, and available in wholesale prices.

Google+ Local: 5 Tips in Optimizing your Listings and/or Pages

By now you’ve already read many blog posts and reactions about the recent integration of Google Places to Google Plus thus making Google+ Local. Here are some tips that you can use for your Local SEO efforts.

On Google Updates & Onpage Audits

In the recent weeks Google has been aggressively rolling out algorithmic updates such as the Panda and the most recently “Penguin” update. These updates are classified by Google as “algorithmic” update in simple term means a machine “bot” determining whether a site qualifies as “high quality” or “low quality”. Our methodology has always been to …

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How Important Are Anchor Texts?

Are you allocating enough time in reviewing your web pages to see if content has anchor texts in it? See, as a white label SEO provider, we look into these aspects. No matter how small these may seem, we still analyze these because it highly contributes to gaining high ranks in search engine results pages …

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Grab White Label SEO Opportunity

Many businesses are now relying on SEO for them to gain maximum visibility online. They need to gain a good position on search engine result pages for their customers and prospective customers to find them easily. Most of these businesses rely on SEO agencies to help them achieve desired results. There are also white label …

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10 Questions To Ask Your SEO Vendor

Research indicates that businesses rely on working with vendors more each year to develop and succeed in marketing their client’s brands online.  With the increased demand for search marketing, social and reputation management, vendors who can integrate traditional and digital communication strategies to deliver more online exposure for small businesses and big brands are in …

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Latest Panda Update

As an SEO reseller company, we should also know what the current algorithm updates are. In line with this, Google recently announced that they are going to have an updated change in their Panda system. Every SEO company should know about this update to help them give their SEO websites a boost. Panda 3.3 According …

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SEO Reseller Skills

As an SEO Reseller company, we know what kind of skills are needed to help in the success of your online marketing campaigns. We know that most businesses today are looking for SEO outsource companies that can help them attain maximum visibility on search engines. However, as most of you are searching for the best …

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Calling SEO Outsourcing Companies

Last month, Google rolled out another set of minor search updates. As an SEO reseller company, we need to be updated with all the changes that affect our clients. Here are some of the important changes made on January: Panda Last year, Panda updates occurred approximately every 4-8 weeks. It is believed to be manually …

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Understand SEO Outsource

Most of us in the industry understand what SEO is – how it can help boost growth in your business. Most of these companies are results-oriented, and what they really want to see are fast results in driving customers to their business. However, is this really how it works in SEO? Businesses will choose outsourcing SEO because …

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White Label SEO Tactics

We know that most companies are already using SEO as a tool for business success. Most of them outsource SEO from SEO resellers. However, not all are using white label tactics. Yes, most SEO outsourcing companies are inclined to give in to black hat tactics, because it yields fast results. However, these tactics are still …

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Are You Ready?

We are. The holidays are fast approaching, and we know that the year is also coming to an end in a couple of days. As an SEO outsource company, we need to exert a lot of effort in pushing through with our strategies for our campaigns. The bad news is there’s going to be a …

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How Panda Affects SEO

As an SEO reseller company, we make sure that we live with Google’s guidelines to provide better solutions to our clients. When Panda is around, we make sure that we’re ready for it. Understanding Panda Panda is a series of Google’s search algorithm updates designed to categorize high quality sites from the ones with low …

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A Multi-Admin Brand Page

Today, it’s easier for companies to reach out to their audience with the use of new media. As long as you’re visible online, users will know more about your brand. As an company, we know that clients benefit more with a diversified portfolio of services. Many late adopters are just beginning to embrace social media …

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Link Building Opportunity with Email Marketing | SEO Reseller

Many companies are now looking for more ways to increase their online visibility. Most of them choose to outsource SEO to have the best online marketing results. So, what is a great addition to your SEO strategies? The answer is Email Marketing. It isn’t usual to think that email marketing can help you build links. …

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Results Of The Freshness Algorithm

Companies who outsource SEO may not be aware of the current trends, though most SEO outsourcing companies should know this by heart. Recently, Google had an algorithm change – a modification of the previous Caffeine algorithm which affected 35% of the searches. While in the previous Panda update, 12% of the searches were only affected. …

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Algorithm Change: Snippets Improvement

This year, Google has made a lot of updates to their algorithm. Businesses of every niche are affected by these updates, whether it be big or small. However, businesses who outsource SEO, especially from Seoreseller.com don’t need to worry because we make sure that we keep up with changes that Google makes. What are the …

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Get Me On The Search Engine

As an SEO Outsource company, we find ways to make your business visible online. On the other hand, Google – the leading search engine – ensures that their users are getting the right information about their queries, which is why the best online marketing team-up is PR and SEO. Last week, Google announced that with …

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Latest Landing Page Quality Score

“Any change, even a change for the better, is always accompanied by drawbacks and discomforts.” – Arnold Bennett Change is vital everything we do. For SEO, we cannot afford to run away because of new updates. Today, the leading search engine came up with new updates regarding quality scores (QS) for a site’s landing page. …

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Another Update?

This week is full of Google updates. In the past few days, Google has removed one command that all of us in the SEO industry have always been used to. For web sites that practice SEO white label, you may know this change, but for some who don’t here it is. + Search Operator Yes, …

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Goodbye, Google?

Google has been making updates to their algorithm – as usual. Last week, they implemented another update on the referrers. Businesses who outsource SEO aren’t supposed to worry about this, though it’s also best that they know about this. With all the updates that Google is doing, everyone is threatened because of one question: “is …

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Privacy, Anyone?

Most companies would use SEO to gain more customers. There are a lot of things to consider in doing this, and knowing who your users are is a big factor. However, Google made a huge change on this last week. Companies who offer SEO are greatly affected by this change and here’s why: Google is currently …

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Google Panda 2.5 Update Feedback | SEO Reseller

Last Wednesday, Google rolled out another Panda 2.5 update. Most companies are aware of the updates, and yes, SEO specialists began to realize that the updates have been made when their site’s traffic dropped dramatically. And of course, it was confirmed by Google and Google’s Matt Cutts. SiteMetrics and SEO Visibility To know the exact data, …

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Coming Soon: Panda Update

Hugh Walpole once said “Happiness comes from… some curious adjustment to life.” In our industry, we make a lot of adjustments once Google update’s its algorithm. Companies who offer seo services, should be ready for these changes, because it will greatly affect how sites become visible online. Matt Cutts, Google spam czar, sent out a tweet …

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Google Says Goodbye To PageRank?

Without notice, Google appears to have rolled out an update that’s keeping third-party tools from displaying PageRank. Popular SEO aids such as SEOQuake and Alexa are showing N/A instead of proper PR values, leading SEO specialists across the globe to speculate that Google may have pulled the plug on the technology that propelled it to …

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Welcome Back, Panda!

Winston Churchill once said that “there is nothing wrong with change, if it is in the right direction.” Everyone in the SEO industry knows that anytime, Google algorithm will change, but it will change for the better. Again, there will be an update with Google’s algorithm soon, and people from the SEO reseller industry will absolutely …

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What’s Best For Your Title Tag?

As an seo outsource company, we would know the best practices for creating a good title tag. This being said, we would want to share with you which guidelines we follow in order to create a well-written title tag. You may have encountered an SEO article that says “Keep your title tags within 70 characters.” …

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Build Good Links

As part of the SEO industry, we all know how important links are. Let’ just put it this way, without the links, your site won’t get a lot of traffic—and this is just one of the responsibilities of an SEO outsource company. You have to remember that good links are the ones that deliver relevant …

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How To Check If Your Rankings Dropped

If your site’s rankings has suddenly dropped, or if you think that it has been penalized or not indexed, check on a few things first before being wary. Most companies today wouldn’t want to worry about their SEO tactics. What they do is outsource seo to a known company such as seoreseller.com to make sure …

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Early Optimization Tips For The New And Bigger Google Sitelinks

As online marketing keeps on evolving, there goes the evolution of search engines too—just like Google. One of the changes that has been made is the sitelinks. 2008 was the year that Google introduced a new feature which are the sitelinks. Today, there’ll be a new change which is to make this feature bigger. This …

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Simple Ways for Better Blog Links

Most people woud take blogs for granted. However, these are also powerful tools to make your business gain high ranks in the search engine result pages (SERPs). If it won’t help you gain links, keep in mind that it will absolutely help you in gaining brand awareness to your audience. Blog writing is also one …

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Two Categories of Link Building

People from the internet marketing industry would know what link building is. Though there is no exact strategy to do it, there are two categories on which you can work on. If you need a little help in executing link building strategies, an SEO reseller company like us can definitely give you a helping hand. …

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New Google Sitelink

Earlier last week, Google launched an update to its sitelinks. Google improved it for a better organization and quality on its search results. The said sitelinks have just improved its appearance, not fundamentally—something that seo reseller companies should not worry about. Some of the changes that occured are its visibility, wherein the links are now …

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Optimize Your Content On LinkedIn Today

LinkedIn is a business oriented social networking site. It is known to be used for professional networking. This social site has reached its goal of being a reputable social site for business-minded people. In line with this, they launched a new social news site called LinkedIn Today. This is a good thing for companies that …

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Google Panda is Rolling Internationally

After five updates of Google Panda consistently being rolled out in the United States, the international scene gets a taste of Panda. Just this August 12, Google announced on its blog that they have officially rolled out Google Panda 2.4 to most languages except Japanese, Chinese, and Korean. This is something SEO resellers should prepare …

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4 Local and Seasonal SEO Strategies You Shouldn’t Miss Out

Covering every aspect of SEO is essential for a successful campaign. If you think your company covers everything that your business offers, you may want to ask yourself about the SEO opportunities available during various seasons. While you think about your SEO efforts, don’t forget about the seasonality of your business and how it affects …

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Tweet Away Google+ Invites

Isn’t it tiring to add people on Google Plus using the invite form?  This will all come to an end because you can now invite people to the network with a single tweet. Google+ is now rolling out a new feature, allowing you to invite up to 150 people with a single post of a …

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Study Reveals Hotspots in Google’s Search Results Page

There was a study conducted by an eye tracking firm called Eyetools and two marketing companies, Did-it and Enquiro, revealing the eye movement of people who used Google when searching for something on the internet. SEM and SEO white label companies can inform their clients of the importance of this experiment.

Google Places: We’ve Stop Borrowing Reviews

Thanks to the incorporation of Hotpot, Google now has enough reviews from Google users to stand on its own feet. Reviews from other websites will now be shown as a link with their respective numbers of reviews.

Google Places Bug: Are You on “Pending” Status?

Lately, Google has been receiving a lot of complaints and questions on threads at Google Places and Maps forums when business owners and local SEO reseller companies started noticing that their Places listings have suddenly changed its status from “Active” status to “Pending.” The issue has been confirmed that a bug is responsible for the …

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4 Uses of the Hashtag on Twitter for SEO Resellers

Twitter is a social media platform often included in online marketing campaigns of SEO resellers. This is a platform that acts as the world’s chat room, allowing anyone with a Twitter account to join in on a discussion or a conversation.

Drive Traffic to Your Website through Social Media

In a recent study released by BrightEdge, an SEO enterprise firm, it showed the integration of social media plugins and links on homepage. The stats showed that Facebook was in the lead with about half of their 10,000 sample websites having a Facebook link on their homepage, while 40% had their Twitter account.

3 New Ways Google’s Search by Image Helps You Build Links

The new search method by Google is not only entertaining to a few but also useful. Since the launch of Google’s Search by Image, people have found an alternative to searching the net without leaving Google.

Google Gives Authors Recognition in Search Engines

Google has recently launched a new feature that will eventually move them forward in their quest to providing only high quality search engine results. This new feature basically highlights or displays the authors of the articles found on search engines.

You Be the Judge: Will Google+ Project Be Considered as Facebook’s Competitor?

Google’s second shot at joining Facebook on the realm of social networking has finally materialized with the Google+ Project. This top secret project by Google started over a year ago with the intention of making Google more social than being a separate social network. According to Google, the Google+ project attempts to make online sharing …

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Google Panda: One Ranking Factor You Need to Understand

While most webmasters who were hit by the Panda update are improving their websites, others need to be more vigilant about their site’s quality. Google is constantly on the lookout for sites with high rankings but contains low-quality content, which is why webmasters should understand the true role of Google Panda in search engine results. …

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