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KEX+ Recap: The 4 (+1) Pillars of Search Engine Optimization

November 24, 2022 / 4 minutes of reading

On November 17, SEOReseller launched a new addition to the KEX+ webinar, where we have in-depth discussions of industry-related topics and provide professional advice to help your websites rank. In the last episode, Bernard San Juan III and Jeriel Martinez talked about the pillars of search engine optimization: Technical On-Page Content Off-Page Localization You’ll find …

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Technical SEO 101

April 22, 2022 / 11 minutes of reading

Technical SEO is a beast.  With so many different components, it can be difficult to learn how to correctly and effectively optimize the technical aspects of SEO for your website. If the word “technical SEO” makes you cringe on the inside, this guide is for you.  Let’s break down the importance of technical SEO and …

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8 Steps for Developing a Comprehensive SEO Content Marketing Strategy

April 22, 2022 / 13 minutes of reading

If you’ve been paying attention to the shift in SEO marketing trends, then you’ve probably heard the expression, “content is king.”  But what does that mean, exactly? Most companies, and many marketers, still don’t fully understand why content marketing is so effective, and what they should be doing to keep up. We’re going to let …

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How to Effectively Use SEO Writing to Boost Your Search Engine Performance: 13 Tips

April 22, 2022 / 13 minutes of reading

You know that in the world of SEO, content reigns supreme. But not just any content. These days your content has to be superbly executed and highly valuable. If you’re new to SEO writing or diving into a website redesign, the pressure to create rank-worthy content is likely daunting. SEO writing does not have to …

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How to Do White Hat SEO: Techniques That Are Evergreen and Results-Driven

April 22, 2022 / 14 minutes of reading

Lots of vocabulary gets thrown around when discussing SEO, and the term “white hat SEO” is no different. You may have heard the term before, and even done a little bit of research into why it’s so important to a successful SEO strategy. Nevertheless, you still may have a few questions, including: What is white …

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What Is Organic SEO and Why Is it So Important for Your Business?

February 23, 2022 / 16 minutes of reading

What Is Organic SEO and Why Is it So Important for Your Business? Organic SEO (and the term “SEO” in general) can get thrown around in the marketing and advertising world a lot.You know it’s important, but you’re not quite sure why.

How to Measure SEO ROI & Demonstrate Value for Clients

February 24, 2022 / 8 minutes of reading

“What’s the ROI of SEO?” It’s one of the fundamental questions clients ask when an agency talks to them about SEO services. You’ve likely also been on the receiving end of this question during a one-on-one talk with a prospect.  How you address this question defines the value that you can deliver for your client’s …

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How To Set Up An Ecommerce Business

February 25, 2022 / 16 minutes of reading

The continuous growth of ecommerce is skyrocketing as people worldwide are spending more time and money on the internet. This consumer behavior is triggering more businesses to adapt to the digital market and start an ecommerce business. There’s no denying the obvious: e-commerce is a gateway for businesses to increase visibility more than brick & …

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20 Best Small Business WordPress Themes to Rock Your 2020

February 24, 2022 / 9 minutes of reading

Some small businesses settle on having a social media page, thinking that building a website is out of their budget and too complicated.  Choosing the best WordPress theme for small businesses takes away that kind of perspective when you’re selling web design to clients. By offering them a WordPress theme, small businesses can get a …

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Website Design Pricing Guide: Increase Your Web Design Revenue

February 24, 2022 / 11 minutes of reading

“How much do you charge for web design?” It’s one of the first questions you’ll hear from potential clients looking for web design services.  There’s no right or wrong answer to this question—you’ll hear different answers from different experts. Website design pricing often ranges from $1000 to $60,000 and over, depending on the build and …

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What To Look For In Your SEO Campaign Management Software

June 3, 2022 / 8 minutes of reading

Do you ever think about hiring an extra hand because you need to organize the amount of data you have on your SEO leads, and keep track of them? For example, their names, contact details, website information, location, occupation, or where they stand in the funnel? Or Is finding the right lead, becoming a challenge …

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Local SEO Tips: Strategies to Rank Locally in 2021

February 24, 2022 / 13 minutes of reading

Every transaction starts with a search. Whether it’s to order food, buy clothes, or even get groceries, more customers are taking the digital approach for their needs.  Out of these searches, 46% are local. This means almost half of online users are inclined to visit physical stores of businesses they search for.  So, how do …

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Diving Into Ecommerce: Start With A Shopify Store

February 24, 2022 / 14 minutes of reading

The change in buyer’s behavior has shifted, the line between physical and digital commerce continues to blur resulting in more businesses putting up their ecommerce website aiming to dominate the online market. Some entrepreneurs are still on the verge of transition, wondering where to begin, asking the question: What is the best e-commerce website? Frankly, …

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How Tech Is Changing Marketing

February 25, 2022 / 4 minutes of reading

Technology has revolutionized all industries, from construction to pharmaceutical and even retail. Therefore, it is no surprise that technology in sales and marketing has also transformed at a similar rate. Every business uses marketing techniques to bridge the gap between its services and consumers. For this reason, new technologies are constantly developed to increase revenue …

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The Ultimate Shopify SEO Guide: Ecommerce Revenue Through Rankings

June 3, 2022 / 15 minutes of reading

Customers now go beyond domestic online shopping and buy from overseas online retailers. Never mind the wait for shipment—as long as they can get the product they want, they’ll still buy it.  At the forefront of this growth of ecommerce transactions, Shopify has become the go-to platform of many online stores.  But, the boost in …

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The Key Business Metrics of a Successful SEO Agency

February 24, 2022 / 8 minutes of reading

You know it. Revenue is the most important factor in determining whether your business will thrive, or wither with time. That’s why whether you’re just starting an SEO business or you’re already running one, knowing which metrics impact it directly will show you how to grow your business and sustain it. There are so many …

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How to Become an SEO Expert in 2020: Free Guide to Build Your Expertise

June 3, 2022 / 10 minutes of reading

If you want to become an SEO expert, you’ve come to the right place. There’s no denying how much the SEO industry has grown over the past few years. SEO spending is nearing $80 billion – that’s for the U.S. alone. Imagine how much it can garner globally.  This goes to show that people are …

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Why Online Reputation is Important to Your Agency

February 24, 2022 / 15 minutes of reading

Every entrepreneur knows reputation can make or break any company. When it comes to  online reputation, studies show that you have two-tenths of a second to impress your audience before they form a perception of your website. While you probably shouldn’t care about what other people think, it’s different in business where reputation is a …

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What is SEO: Your 2021 Guide to Search Engine Optimization Marketing

February 24, 2022 / 12 minutes of reading

Ever Googled something and asked how the results came to be? Why is Google showing a particular result from this website and not another? What’s the basis for a website ranking higher than another with the exact same topic? How can you make your website perform the same way? The internet is now an integral …

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How Predictable is Your SEO Workflow?

February 23, 2022 / 11 minutes of reading

Every digital marketer knows nothing is set in stone when it comes to SEO. To continuously adapt to the needs of search users, Google updates its algorithm and focuses on value more than ever. While this implies the result from doing SEO is something you can’t control, this doesn’t mean your SEO workflow can’t be …

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[Success Stories] How SEO Agencies Scale Their Business

February 24, 2022 / 9 minutes of reading

The SEO industry is nearing the $100 billion mark in terms of how much businesses will be spending on SEO services. The search term “SEO” also has a significant growth over the years, which shows an increase in interest in the industry. But, as the industry continues to reach new levels, not all agencies are …

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Niche Guide: Digital Marketing In The Medical Industry

February 23, 2022 / 14 minutes of reading

The American medical landscape is changing. In 2000, 57% of physicians practiced independently. That figure dropped to 31% in 2018. These days being an employed physician is the norm. And you can’t blame these guys. It’s just not good business to let go of a chance at stability and security. Recent developments have made a …

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How to Run an SEO Company

February 25, 2022 / 3 minutes of reading

Managing an SEO company can be challenging, especially if you have limited to no prior experience in SEO and the online marketing industry. Start-up marketing agencies, in particular, will find it difficult to break into the industry if you do not know which parts of your business to focus on. What I want to do today …

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Solving Common Pain Points to Start Your Digital Marketing Agency

February 23, 2022 / 6 minutes of reading

Every agency has pain points, and most of the time, these are the reasons they find it hard to scale their business — or get started at all. Addressing pain points is a part of our everyday conversations with partners, and a part of how we develop solutions to make it easier for agencies to …

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8 (Free) Ways to Generate More Leads With Your Website

February 23, 2022 / 10 minutes of reading

It’s something you have heard before: you can increase website leads through optimization. However, you will be surprised that there are actually people who want to provide digital marketing services but don’t try to rank their own websites. Crazy, right? Too often we see partner agencies with websites that aren’t built to generate leads– the …

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The Fundamentals of Prospecting

February 23, 2022 / 9 minutes of reading

We tackle the fundamentals of prospecting – everything from defining your target market to nurturing them once they become qualified leads. But first, what is prospecting? Sales Prospecting is the process of identifying potential customers that are likely to want or need your service, connecting with prospects, and laying the foundation for a conversation. This …

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New Features to Grow Your Agency

February 24, 2022 / 2 minutes of reading

Today, we’re releasing several new features that form SEOReseller’s Partner CRM – what we envision is to be an all-in-one marketing and sales solution for digital marketing agencies. These features make it easy for agencies to generate and track leads, send audits and proposals, and turn prospects into actual clients all from their white label …

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Starting Your Digital Marketing Agency with SEOReseller

February 24, 2022 / 1 minute of reading

Over the years, we have helped partners grow their digital agency business from $0 to multi-million monthly revenue. A lot of the lessons we’ve learned we shared in our blogs or our webinars to encourage new partners to emulate and eventually succeed, just like our powerhouse partners [..]

Build, Manage & Promote with Your All-in-One Reputation Management Dashboard

February 25, 2022 / 3 minutes of reading

Our mission is to help you grow small businesses, worldwide. And one of the biggest challenges for any small business is building their online presence, managing their reputation, and promoting their business on different channels. That’s why we developed the Reputation Management Dashboard […]

Outsource Web Design: Trust in the Experts, Grow Your Agency

February 24, 2022 / 10 minutes of reading

As a digital marketing agency, you want to serve your clients with the best web design service and provide them the results they want for their business while also growing your revenue. But, do you need to do everything by yourself? No, you don’t […]

Tracking Your Client’s Leads Has Never Been This Easy

February 24, 2022 / 2 minutes of reading

At SEOReseller, we’re all about giving you more tools to provide value to your clients. Today, we take an important step further into that direction with the release of our new Lead Tracker feature – available immediately to all new and existing campaigns for free […]

Selling Value with Your SEO Client and Reporting Dashboard

June 3, 2022 / 8 minutes of reading

Selling SEO isn’t rocket science, but it’s not simple either. In fact, 18.26% of marketing professionals state that SEO is one of their most significant marketing challenges […]

Selling Web Design: How to Ace Your Website Design Pitch

February 23, 2022 / 13 minutes of reading

Selling website design is on a different level than when you’re selling SEO services or paid ads services. Unlike SEO or paid ads, you have an actual output that clients can revise or send back if it didn’t meet their expectations. This adds another layer of challenge in satisfying clients and bringing in revenue. I’m …

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How to Sell PPC: Your Agency’s Blueprint to Win More PPC Clients

February 23, 2022 / 9 minutes of reading

Throughout the years, there have been major changes to Google Ads. All of these changes affect any agency offering PPC services—not just in terms of mastering the new features, but also in how they sell their services to clients. So I think this would be a good time to talk about how to sell PPC …

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Generate Leads for Your Agency with Niche Marketing

February 25, 2022 / 6 minutes of reading

Over the years, we’ve had the opportunity to work with over a thousand agencies and digital professionals. These partners come from different backgrounds from all over the world, but the most successful agencies have one thing in common that sets them apart from their peers: They don’t just know how to market their clients, they …

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Leverage the Combined Force of Sales and Marketing

February 25, 2022 / 5 minutes of reading

Most agencies perceive that marketing’s sole function is to generate leads, while sales is responsible for turning those leads into clients. When marketing fails to deliver, the sales team shifts the lack of revenue to the other. This lack of alignment is what causes underperformance in most agencies. […]

SEO Campaign Strategies for Highly Competitive Niches

February 24, 2022 / 4 minutes of reading

Agencies accustomed to serving smaller businesses are often at a loss when they have an opportunity to work for a larger enterprise. Although you have more resources to work with since these clients typically have deeper pockets, you also face the task of trying to rank a client for a highly competitive niche. […]

Online Reputation: Building a Stronghold for Clients

February 24, 2022 / 5 minutes of reading

Online reputation is not only about what people are saying on social media posts, review sites, and the comments sections of blogs. For those who are running an online business, it’s the fine line between closing a sale and losing customers to competitors. […]

Key Takeaways from the How to Keep Clients Webinar

February 23, 2022 / 5 minutes of reading

The agencies that have loyal clients are the ones that keep growing at a steady rate. It’s from loyal clients that agencies generate repeat business and predictable revenue, eventually becoming sustainable businesses. But what can agencies do to improve their client retention, and where should they focus their relationship-building efforts? In the recent Boost Your …

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How Offering Multiple Services Benefits Your Digital Business

February 23, 2022 / 7 minutes of reading

Digital agencies that specialize in one or two services often fall into a kind of tunnel-vision, becoming too fixated on their services that they forget what their clients fundamentally need from them: To establish an online presence for their brand that can realize their marketing and business objectives. And their clients are slowly realizing that …

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Introducing The New Local Web Design Package

February 24, 2022 / 3 minutes of reading

Faster, better, more competitive. While other companies are increasing their prices, we are finding ways to reduce ours. Starting tonight, we are releasing an improved Local Web Design Package built upon premium niche-targeted WordPress themes and with faster development time—at 50% less than the price of our previous offering. With provisions for up to 30 …

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Key Takeaways from the “Be a Powerhouse Agency” Webinar

February 25, 2022 / 4 minutes of reading

Preview(opens in a new tab) Business owners are always thinking about how to get their businesses to the next level. But even the most successful and enterprising of business owners get stumped every now and then. Suddenly business growth plateaus, and it’s not always clear how to get out of this rut and back on …

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Industry Round-Up (11-17 Jan 2016)

February 25, 2022 / 2 minutes of reading

We’re not even done with January and already there’s big changes afoot! From Google’s core ranking algorithm update, to the rise of Display Ads, here’s our round-up for the biggest digital marketing news of the previous week. Search Google’s Webmaster Trends Analyst John Mueller says webmasters probably won’t notice future Panda updates, and Google Cache …

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Future Trends of Social Media Ads: Programmatic, Mobile, Personalized

March 29, 2022 / 4 minutes of reading

Marketers have diverted more resources into social media marketing in 2015 than ever before, with particular emphasis on using the social networks as ad platforms. By 2016, almost 90% of marketers in the US with at least 100 employees will use social networks to extend their clients’ reach. Facebook and Twitter will remain the favorite …

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Latest Google News: Search Analytics Report, New Ad Units, and More

February 25, 2022 / 2 minutes of reading

Analyzing website traffic is now easier as Google finally launched their new Search Analytics report. The new feature within Google Webmaster Tools will be replacing the old Search Queries report in the coming months. Search Analytics still performs pretty much everything Search Queries does, but with new functions, specifically with data and filtering options. The …

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What Is An Ideal Bounce Rate?

March 29, 2022 / 8 minutes of reading

You optimized a client’s website, but after two months of doing SEO, the site’s performance is nowhere near your target.  There are different SEO metrics that you can look at to see why the website is not performing, and one of these is the site’s bounce rate.  In SEO, having a high bounce rate from …

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Google Webmaster Tools Update and other SEO News this Week

February 25, 2022 / 2 minutes of reading

An important technical update on Google’s Webmaster Guidelines and an Android exec leaving the giant tech company. Here’s a roundup of SEO news you shouldn’t miss. Another Google Update Google updated their technical Webmaster Guidelines to reflect its changing indexing system. It specifically highlights the point that blocking your CSS or JavaScript files may be …

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Amazon Takes Aim at Google AdWords with New Sponsored Links

February 25, 2022 / 4 minutes of reading

The key to delivering relevant online ads is data: target demographics, psychographics, traffic monitoring and trends, personal data, and more. Google has data about what we search for, Facebook has information on what we like and share, and YouTube has facts and figures on what we like to watch. Amazon, however, may have the best …

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Four Tips for Better Business Blogging in 2014

March 29, 2022 / 3 minutes of reading

Google’s updates and Matt Cutts’ recent controversial statement on guest blogging always had one thing in common: they all stress the importance of high quality content. Today I want to talk about how you can improve your content creation strategies – starting from your own business’ blog. Blogging isn’t just a fad – it’s an …

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Facebook Mobile Traffic Up 253% According to Study

February 25, 2022 / 3 minutes of reading

Social media sharing company Shareaholic recently released data showing the explosion of Facebook referral traffic on mobile. According to the study, the traffic from September 2012 to September of this year grew by a whopping 253.25%. This mobile traffic growth contributed to Facebook’s overall referral traffic growth for the same period. Consistent with Facebook’s Findings …

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Measuring the Performance of Your Ecommerce Campaigns

February 24, 2022 / 3 minutes of reading

Running ecommerce SEO campaigns and maintaining ecommerce sites requires you to look at a very specific set of performance indicators. You’ll need to modify some descriptions of the standard KPIs measured in all websites, and add a few specific performance indicators in your list of things to track. I want to share some of the …

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Study: 90% of Business Owners and Consumers Trust Yelp Reviews

February 24, 2022 / 3 minutes of reading

The impact of claiming and optimizing Yelp listings reverberates from your local search optimization campaigns to your clients’ engagement with their target market. An infographic based on a study recently released by merchant payment solutions provider Merchant Warehouse shows that 90% of business owners and consumers using Yelp say positive reviews influence their purchasing decisions. …

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Twitter to Feature Retargeting Soon

February 24, 2022 / 3 minutes of reading

To our partner search engine optimization resellers, read up: Paid search is about to take another step forward in another social media platform. Twitter users can expect more relevant ads to appear in their Twitter feed as the social network begins to experiment with ad retargeting. As of now, the experiment will only be available …

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Building Mobile-Optimized Websites

February 25, 2022 / 4 minutes of reading

Your target audience is quickly shifting towards mobile. A study from Nielsen released just last month showed that last year, 53% of Americans were using smartphones – 53% for shopping, 53% for banking and finance, and 84% for search and navigation. Mobile has brought the U.S. $6.7 billion in revenue, and this figure is expected …

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How Do I Determine if My Company Needs a White Label SEO Partner?

February 25, 2022 / 3 minutes of reading

Over the years, we’ve taken in clients who had different reasons to seek out a white label SEO partner. In today’s blog, I want to share with you the five most common situations when you can say, “Yes, I need a white label SEO partner.” Use this as your guide when making the decision to …

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How to Grow Your Revenue by Adding Our SEO Solutions to Your Portfolio

February 25, 2022 / 3 minutes of reading

In today’s blog, I want to discuss how you can grow your revenue by adding our solutions to your current product line. As our partners, we invest our time and energy in helping your company grow. I’m going to share a few tips on how you can grow your revenue in reselling our products as …

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Landing Pages & Buyer Psychology

February 25, 2022 / 6 minutes of reading

In today’s blog, I want to talk to you about an important element of your SEO marketing campaign – your landing page. It is no longer enough to create a great-looking, search engine-optimized landing page today, whether you’re working on an inner page of your website or a separate silo page. You need to think …

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Traditional Goes Digital: Why Digital Marketing Should Be Your Agency’s Next Step

February 24, 2022 / 4 minutes of reading

Our goal as your partner is to help you advance your company and find new business opportunities wherever we can. This is why today, I want to talk to you about going digital. Many of our partners have successfully integrated digital solutions with their traditional marketing practices. Let me share with you why this should …

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10 Reasons Brands Fail at Converting SEO Traffic into Revenue

February 25, 2022 / 6 minutes of reading

SEO companies are always talking about driving traffic to a website. Most brands, however, do not know how to turn this traffic into revenue. This is what I want to talk about in today’s blog. Here are the ten reasons brands fail at making money out of their website traffic, and the steps you should …

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How to Come Up with a Content Strategy for Local SEO

February 24, 2022 / 4 minutes of reading

Having an effective content strategy for local SEO helps drive relevant traffic, turn visitors into brand ambassadors, and boost your conversions and revenue. In today’s blog, I want to share how you can come up with an effective content strategy that draws in your local target market. Your market wants an authority figure, and giving them …

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The Power Of Customer Advocacy In SEO

February 24, 2022 / 5 minutes of reading

Recent algorithmic updates by Google have uncovered exciting new SEO opportunities for brands. One of these opportunities is using brand advocacy as leverage to build a better content and link building portfolio to rank higher in SERPs—an important move when executing a local SEO strategy for hotels and restaurants. This relationship is characterized by transparency, …

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The Marketer’s Guide To White Label SEO

February 24, 2022 / 4 minutes of reading

In today’s blog, I will walk you through our entire SEO process, our dashboard, our methodologies, and leadership. Many of our partners, who are also marketers like yourself, started with us with limited knowledge in white label SEO. Today, they are all generating revenue and in the profit zone with our SEO services. If you are a …

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Inbound Marketing: The Power from Seller to Buyer

February 25, 2022 / 3 minutes of reading

The Internet has changed the marketing industry significantly, shifting power from sellers to buyers. Instead of waiting for sellers to market products and services, consumers now go online to search for their needs.