The internet has made it easier for people to find answers to their questions. According to a 2022 Statista report, about 30 percent of global web traffic originates from online searches. And one of the fastest and most efficient ways to locate information is through search engines. Google, in particular, has become the standard in …
How to Optimize your Content to Appear as a Google Featured Snippet Read More »
Was 2022 the year you finally saw success in your business’s website performance? If not, don’t worry. The reality is that 90% of e-commerce businesses fail within the first 120 days due to poor marketing strategies. But if you’re smart about your Search Engine Optimization (SEO) techniques, you can double your web traffic and be …
5 Powerful SEO Secrets to Double the Web Traffic Read More »
On November 17, SEOReseller launched a new addition to the KEX+ webinar, where we have in-depth discussions of industry-related topics and provide professional advice to help your websites rank. In the last episode, Bernard San Juan III and Jeriel Martinez talked about the pillars of search engine optimization: Technical On-Page Content Off-Page Localization You’ll find …
KEX+ Recap: The 4 (+1) Pillars of Search Engine Optimization Read More »
60% of marketers claim SEO provides them with their highest-quality leads. When you hear “SEO,” you likely think of metadata optimization, keywords, and organizing pages, all things that have to do with your website. However, a successful campaign will also incorporate strategies to optimize for ranking factors outside your website. Learn about the two main …
Search engine optimization (SEO) should be the cornerstone of any online marketing strategy, as 68% of all online experiences start with a search engine. This means your clients are invisible to a vast pool of potential customers if their websites aren’t optimized, no matter how good their other digital assets are. However, you can’t just …
Consumer behavior changed dramatically in the last decade, and the rise of local search has been a game changer for businesses. 46% of Google searches are locally oriented, and near-me searches increased by 150% in the last two years. At SEOReseller, we often get asked about the best way to approach local SEO for our …
Suppose you’re providing SEO to a department store or coffee shop. How will you give them value when they’re competing for keyword rankings against big names like Walmart or Starbucks? The answer is a local strategy. Forty-six percent of all Google searches are for local information. This means a business website can rank high for …
The Missing Ingredient in Your SEO Strategy: Local Read More »
With the ever-increasing importance of SEO (Search Engine Optimization) in the online marketing world, it’s essential for any business to be able to track the SEO viability of the content they produce. The most practical and most versatile way to always keep an eye on how well your business excels in the SEO department is …
Almost half of the world’s web traffic comes via mobile searches. If you are working in the digital marketing niche and don’t have a mobile SEO strategy, you are missing most of your potential users. Besides putting in efforts in the digital marketing world, you also have to think smart in terms of how you …
Marketing studies have revealed that the average consumer’s attention span dropped from 12 to 8 seconds. For success in the digital landscape, it is imperative to exploit those gold-fish memory moments to their fullest potential and capture the customer’s interest. The best method to put this into practice is with relevant content. Making your website …
How AI Content Can Help You Scale Your SEO Campaign Read More »
Being at the head of a small business is both exhilarating and stressful. On one hand, you’re hoping to expand, achieve your business goals and get financially compensated for it. On the other hand, you’re entering a huge and highly competitive market, which, for a business with limited scope, means you’ll have to carry the …
Top 7 SEO Pain Points That Small Businesses Experience Read More »
It has been a good few years of content creators, retailers, and companies using SEO techniques to optimize their position and viability in Google searches. But since SEO is a widespread field of tools and approaches, there has been a growing need to get one’s business name on a SERP. For those wondering what SERP …
The time of digital marketers focusing on a specific keyword to achieve good search engine rankings is far gone. Nowadays, stats show that more than 15% of Google’s searches contain previously unused words by users, so context is essential for creating quality content. Google’s search algorithm is constantly creating new, unique ways to provide users …
Even if it’s not your primary goal, every webmaster knows SERP rankings matter. However, getting your site to the first page of Google takes time, effort, and a strategic approach. So, what is content gap analysis and how does it fit into this scenario? Content gap analysis is a content optimization method that looks at …
Content Gap Analysis | Best Tips for Content Gap Analysis Read More »
Duplicate content refers to identical or greatly similar web content found in more than one place – or at multiple different URLs. Both Google and Raven Tools estimate duplicate content to make up a fair amount of the internet – 25-30% and 29% respectively. Thus, there are certain things you’ll need to know about duplicate …
Keyword research is a process of searching for common and high-ranking terms – single keywords or keyphrases – and using them for search engine optimization of your content. Keyword research is highly important for the visibility and acknowledgment of your content. It supports better ranking on the particular search engine and enhances the visibility and …
If you’re all heated up for an online adventure, while keeping your readers engaged and proactive, then an SEO competitor analysis is the next great business move to make! Tackling your competitors comes only after identifying, analyzing, and minimizing the potential advantage they have over you – and this should be your mantra. It is …
How to Do SEO Competitor Analysis – A Step By Step Guide! Read More »
There are more than 6 million blogs written per day and around 6 billion Google searches per second. So, you can’t be surprised that your article is just another one in an endless sea of content. You must wonder, what is the secret of those blogs that always rank first in your Google searches? And …
The Ultimate SEO Checklist to Rule Google’s Search Results in 2023 Read More »
Technical SEO is a beast. With so many different components, it can be difficult to learn how to correctly and effectively optimize the technical aspects of SEO for your website. If the word “technical SEO” makes you cringe on the inside, this guide is for you. Let’s break down the importance of technical SEO and …
Search optimization is critical in today’s digital society. If you don’t have a solid optimization strategy, then it’s likely that your competitors are outranking you at every turn. There are so many optimization acronyms floating around these days. How do you know which is right for your company? It’s not as complicated as it may …
Comparing SEO vs. SEM: Differences, Benefits, and More Read More »
Your WordPress website isn’t ranking well on Google and other search engines. Or maybe you’re getting a small amount of traffic to your site, but not enough to claim that your SEO strategy is working as well as it could. With Google constantly evolving, we understand the challenge of keeping up with SEO best practices. …
WordPress SEO: A Comprehensive Guide to Set You Up For Success Read More »
SEO. It’s not new, but it’s increasing in both popularity and need. But, with so much conflicting information on the internet and with Google constantly updating its ranking factors, it’s no wonder you have questions. SEO is as clear as mud — we get it. The purpose of this post is to provide you with …
SEO FAQ: 50 SEO Questions and Answers All in One Place Read More »
If you’ve been paying attention to the shift in SEO marketing trends, then you’ve probably heard the expression, “content is king.” But what does that mean, exactly? Most companies, and many marketers, still don’t fully understand why content marketing is so effective, and what they should be doing to keep up. We’re going to let …
8 Steps for Developing a Comprehensive SEO Content Marketing Strategy Read More »
You know that in the world of SEO, content reigns supreme. But not just any content. These days your content has to be superbly executed and highly valuable. If you’re new to SEO writing or diving into a website redesign, the pressure to create rank-worthy content is likely daunting. SEO writing does not have to …
How to Effectively Use SEO Writing to Boost Your Search Engine Performance: 13 Tips Read More »
Lots of vocabulary gets thrown around when discussing SEO, and the term “white hat SEO” is no different. You may have heard the term before, and even done a little bit of research into why it’s so important to a successful SEO strategy. Nevertheless, you still may have a few questions, including: What is white …
How to Do White Hat SEO: Techniques That Are Evergreen and Results-Driven Read More »
Finding the right SEO company with the right SEO services for your business can be crucial. With your time spent managing the business and the ever-growing number of SEO providers, it can be a challenge to find a good all-around match that doesn’t just look good on paper but can also walk the talk. We’ll …
How to Improve SEO Performance: 3 Tips to Quickly Elevate Your Website’s Rankings and Increase Your Domain Authority Searching for simple ways to improve SEO quickly will return a flood of overwhelming search results.
What Is Organic SEO and Why Is it So Important for Your Business? Organic SEO (and the term “SEO” in general) can get thrown around in the marketing and advertising world a lot.You know it’s important, but you’re not quite sure why.
There are hundreds of “SEO optimization best practices.” But which ones are actually important for your website? The ones that will move the needle. In this guide, we share 14 valuable SEO best practices that will improve SEO performance for your website. Think of this guide as a tactical handbook, one that you can pull …
It often starts with the idea of being your own boss. Then that idea breeds another one – achieving success. No matter what brought you on the path of starting an SEO business, it boils down to these two questions: What is an SEO business and are you willing to give it your 100%? The …
Starting an SEO Business: The Ultimate Checklist for Your SEO Company Read More »
What is B2B SEO and How is it Different from B2C SEO? To understand B2B Search Engine Optimization (SEO), you first need to understand SEO in general. SEO is any practice that helps pages on your website show up on Google and other search engines. By showing up on Google, your website can generate more …
11-Step, Easy-To-Implement B2B SEO Strategy in 2021 Read More »
If you own a small business, then you know that a strong online presence is a must. More than half of shoppers have used Google to discover or find a new brand. By ranking in the search results, you can engage your target audience and generate more sales. But the digital landscape is more competitive …
7 Tips For Your Small Business To Rank Higher On Search Engines Read More »
Creating your SEO plan is the easiest way to manage and keep track of your SEO. It’s also important to prepare it beforehand so that you know which SEO activities or SEO services you’ll need to successfully achieve your goals. Whether you’re setting it up at the end of the year or at the start …
How to Prepare an SEO Plan: Roadmap to a Successful Campaign Read More »
No matter how creative, ground-breaking, or popular your content assets are, they are bound to impact your business’ bottom line. The real question lies in how proactive you are when measuring every aspect of your agency’s content marketing strategy. According to a 2020 CMI study, an impressive 80% of marketers are down to using metrics …
5 Crucial Content Marketing Metrics to Track And Improve for Your Clients Read More »
“What’s the ROI of SEO?” It’s one of the fundamental questions clients ask when an agency talks to them about SEO services. You’ve likely also been on the receiving end of this question during a one-on-one talk with a prospect. How you address this question defines the value that you can deliver for your client’s …
How to Measure SEO ROI & Demonstrate Value for Clients Read More »
Businesses are now finding it necessary to either create an ecommerce website or update their current ones and this is creating a great need for web development services. You must be feeling the effects of this spike in demand, thus, the necessity to outsource web design services. However, are you prepared to manage multiple outsourced …
Outsourcing Web Design Projects: How to Manage Campaigns Efficiently Read More »
Most agencies find it challenging to construct an SEO report that can satisfy clients. Going back to the fundamentals, progress reports are needed so that you can convey results to clients as clearly as possible. After all, your clients have partnered with your agency for the complete SEO services you provide, and part of the …
Choosing the right SEO Software for your business can be a challenging task. Aside from the features that you have to consider before pushing through with a subscription, you also have to make sure that the software is compatible with your business process. Why do you need SEO software? The challenges for SEO agencies or …
SEO Software Guide: How To Find The Right One For Your SEO Business Read More »
The continuous growth of ecommerce is skyrocketing as people worldwide are spending more time and money on the internet. This consumer behavior is triggering more businesses to adapt to the digital market and start an ecommerce business. There’s no denying the obvious: e-commerce is a gateway for businesses to increase visibility more than brick & …
Getting leads, expanding the client base, and maintaining a steady stream of sales are still some of the major goals for businesses today. Increased visibility remains to be one of the most effective ways of reaching those goals and the channels for it are constantly evolving. Right now, more people are turning to the internet …
GMB and Local SEO: How To Get Your Business On Google Read More »
Some small businesses settle on having a social media page, thinking that building a website is out of their budget and too complicated. Choosing the best WordPress theme for small businesses takes away that kind of perspective when you’re selling web design to clients. By offering them a WordPress theme, small businesses can get a …
20 Best Small Business WordPress Themes to Rock Your 2020 Read More »
Some small businesses shy away from SEO for multiple reasons: they already have a Facebook page; they don’t know what SEO can do for them; or they feel SEO is only for the big leagues. That kind of mindset is what prevents them from being visible to their target customers, and we’re here to change …
Small Business SEO Tips: A Checklist for Boosting Rankings Read More »
SEO is one of the most in-demand businesses right now. Establishments and companies of all sizes are cramming to set up online stores left and right. After setting up shop, they’re all gradually seeing the value of investing in SEO services. That’s the reason starting an SEO business is turning out to be a logical …
Sell SEO Better: Must-Read Sales Books To Help You Sell SEO Services Read More »
Do you ever think about hiring an extra hand because you need to organize the amount of data you have on your SEO leads, and keep track of them? For example, their names, contact details, website information, location, occupation, or where they stand in the funnel? Or Is finding the right lead, becoming a challenge …
What To Look For In Your SEO Campaign Management Software Read More »
Every transaction starts with a search. Whether it’s to order food, buy clothes, or even get groceries, more customers are taking the digital approach for their needs. Out of these searches, 46% are local. This means almost half of online users are inclined to visit physical stores of businesses they search for. So, how do …
Local SEO Tips: Strategies to Rank Locally in 2021 Read More »
When it comes to SEO, it’s natural to think first about ranking the website. But, one thing that agencies – especially the ones starting out – often leave out of the equation is managing their SEO projects efficiently. The outcome? SEO projects started piling up into a hot mess. It’s the type of chaos you …
Top 10 SEO Project Management Tools: Deliver Results Like Clockwork Read More »
After successfully selling web design and closing a client, you’re now ready to take the next step. Where do you start? How do you make sure you’re not hitting roadblocks? Before you get your creative juices flowing and start coding, you need to be on the same page as your client. This starts with preparing …
Web Design Questionnaire: 10 Questions to Always Ask Your Clients Read More »
Businesses have witnessed the power of SEO, and it’s enough to convince them to start hiring more SEO professionals. In this age where businesses are banking on digital presence, SEO consulting can be a lucrative career. So, here’s the big question: how do you become one? Like any other profession in the digital marketing industry, …
How to Be an SEO Consultant: 5 Steps to Solidify Your Success Read More »
Marketing reports are indispensable for any business. But they form the bread and butter of what digital marketing agencies do. How else would we prove our worth to our clients? In this article, we look at the advantages of using an automated reporting system for your agency analytics. We’ll also explain some report automation best …
Customers now go beyond domestic online shopping and buy from overseas online retailers. Never mind the wait for shipment—as long as they can get the product they want, they’ll still buy it. At the forefront of this growth of ecommerce transactions, Shopify has become the go-to platform of many online stores. But, the boost in …
The Ultimate Shopify SEO Guide: Ecommerce Revenue Through Rankings Read More »
One of the important digital assets of every SEO business is a responsive, visually-captivating website. Without your website, your SEO business lacks the identity to stand out from the rest. Building your agency website becomes less complicated if you have the best SEO agency WordPress theme. You need one that displays your SEO agency’s branding …
25 Best WordPress Themes for SEO Agencies in 2020 Read More »
You know it. Revenue is the most important factor in determining whether your business will thrive, or wither with time. That’s why whether you’re just starting an SEO business or you’re already running one, knowing which metrics impact it directly will show you how to grow your business and sustain it. There are so many …
The Key Business Metrics of a Successful SEO Agency Read More »
There’s more to SEO mastery than developing your skills. It’s also about having the right SEO tools. In today’s digital world, data is currency. Think of yourself as the common handyman – would you go to work without having the right tools? Definitely not. But, with tons of SEO tools out there, you’ll need to pick the …
The Best SEO Tools for Your Agency Toolkit in 2021 Read More »
For a business owner, it’s crucial to know whether every strategy applied to your business is working or not. Likewise, if you’re an SEO agency, you have to know your key performance indicators on your white label SEO dashboard and be able to constantly measure them. This will allow you to present valuable reports to …
11 SEO Metrics: How Successful is Your SEO Campaign? Read More »
If you want to become an SEO expert, you’ve come to the right place. There’s no denying how much the SEO industry has grown over the past few years. SEO spending is nearing $80 billion – that’s for the U.S. alone. Imagine how much it can garner globally. This goes to show that people are …
How to Become an SEO Expert in 2020: Free Guide to Build Your Expertise Read More »
SEO is becoming a major part of any business. When it comes to online advertising, majority of marketers view SEO as a more effective strategy than PPC. What’s more interesting? E-Commerce is growing at a fast rate. From USD 2.3 trillion in sales last 2017, it’s expected to double by 2021. That’s a whopping USD …
Outsourcing vs In-house: Which One For SEO Agencies? Read More »
Every entrepreneur knows reputation can make or break any company. When it comes to online reputation, studies show that you have two-tenths of a second to impress your audience before they form a perception of your website. While you probably shouldn’t care about what other people think, it’s different in business where reputation is a …
Why Online Reputation is Important to Your Agency Read More »
Account managers are an integral part of your business and client retention process. They are the key players who have the ability to make your business irreplaceable to clients. But having the wrong person for the position can cost you and affect your business. An estimated 72 percent of US employers said that they’re having …
How to Hire A Great Account Manager For Your SEO Company Read More »
Do you own a website? If yes, then do you see it on the first page of results when you search for your products or services online? If you see it on top of the results, then you must be doing something right. Otherwise, it means there are issues stopping your website from performing at …
21 Free and Paid Tips to Increase Your Website Ranking in 2021 Read More »
Ever Googled something and asked how the results came to be? Why is Google showing a particular result from this website and not another? What’s the basis for a website ranking higher than another with the exact same topic? How can you make your website perform the same way? The internet is now an integral …
What is SEO: Your 2021 Guide to Search Engine Optimization Marketing Read More »
Most digital marketers talk to businesses and say, “You need to optimize your website.” But, how can they tell a business needs to have its website optimized? Even before you start selling SEO, it’s important to establish if a potential client has the need for the service. Otherwise, prospects won’t understand the value you’re presenting. …
How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings Read More »
Planning for the success of an SEO campaign starts with knowing the gaps and opportunities. Think of choosing which battles you can win and which you’ll need further strategizing. It’s for this reason that marketers start a SWOT analysis at the very start. When it comes to SEO, on the other hand, this analysis comes …
Agency Secrets: Selling SEO with Your Website Audit Read More »
Every digital marketer knows nothing is set in stone when it comes to SEO. To continuously adapt to the needs of search users, Google updates its algorithm and focuses on value more than ever. While this implies the result from doing SEO is something you can’t control, this doesn’t mean your SEO workflow can’t be …
Wikipedia has been around for nearly two decades. The online encyclopedia is a recognized platform for all kinds of information that’s easily accessible and used on a global scale with 300 languages, to boot. In its earlier years—arguably, up until now—it has seen much criticism because of its accessibility that allows it to be editable …
Wikipedia Backlinks: What You Need To Know About Them Read More »
The need to constantly improve our current digital landscape allows for updates to pop up at unexpected times. The new Google BERT or “Bidirectional Encoder Representations from Transformers” is proving to be the right step towards innovation. You might be wondering, “Didn’t Google just update its core algorithm this June?” That’s only five months ago! …
Everything You Need to Know About the Google BERT Update Read More »
The SEO industry is nearing the $100 billion mark in terms of how much businesses will be spending on SEO services. The search term “SEO” also has a significant growth over the years, which shows an increase in interest in the industry. But, as the industry continues to reach new levels, not all agencies are …
[Success Stories] How SEO Agencies Scale Their Business Read More »
It’s rare to find an SEO specialist who doesn’t know what Google Search Console (GSC) is. As one of the considered treasures in terms of tracking SEO performance, Google Search Console is the first SEO tool any beginner (or even the most experienced digital marketers out there) will explore. At a glance, the tool can …
Google Search Console Data Extract Guide – An SEO’s Tool for Data-Driven Strategies Read More »
The importance of link building has been elevated now more than ever. Whether you’re new to link building or you’ve been practicing the strategy for a long time, you’re here because you understand just how valuable quality links have become and its importance in increasing website rankings. In order for a website to do its …
SEO Link Building Strategies Every Agency Should Follow Read More »
The rise of the $14bn/year industry is an untapped market of dirty profitable businesses. Businesses in the cleaning and sanitation industry including garbage removal services, laundry, pest control, and commercial sterilization are booming, with YoY growth trending. What’s unique about this industry is the service coverage of cleaning solution providers. Within each location across America, …
Niche Guide: Digital Marketing In The Cleaning Industry Read More »
The American medical landscape is changing. In 2000, 57% of physicians practiced independently. That figure dropped to 31% in 2018. These days being an employed physician is the norm. And you can’t blame these guys. It’s just not good business to let go of a chance at stability and security. Recent developments have made a …
Niche Guide: Digital Marketing In The Medical Industry Read More »
SEO is becoming a hot commodity and everyone who’s heard of what it can do wants in on the action. Even though that’s the case, many businesses are having a hard time finding quality SEO Leads. Leads who can spend $1000 or more a month. How do you find quality leads and turn them into qualified …
Scaling Lead Generation: How To Find Qualified SEO Leads Read More »
Have you ever been in a situation where you had to strike a conversation with someone you’ve only just met? You struggle to find the balance between sounding warm and engaging without coming off as intrusive. It’s not easy, especially if you’re not the chatty type. Sending a cold email is pretty much the same …
Write Effective Cold Emails in Minutes: Email Marketing Tips Read More »
On May 15, 2018, we will deploy a release of SEOReseller code-named Obi-wan. This is the first major release in a packed roadmap for the coming months. Since the beginning of the first quarter of 2018, we’ve realized and learned from our mistakes. We are determined to correct those and improve your experience with our …
As a digital marketing agency, you understand the various digital channels for marketing online provide the best way to expand your audience and reach new clients. Indeed, your very existence requires that you be able to sell this idea in the form of services to local businesses. But an effective digital marketing strategy often requires …
With our cutting-edge software, you can immediately increase your agency’s profitability by creating a SEO Proposal Template that fits unique clients. The best part is it expedites your process so you can prepare for multiple proposals simultaneously! Global e-commerce sales are expected to rise each year, with Shopify estimating it to reach more than $6.5 …
SEO Proposal Template: How to Turn Your SEO Proposal Into The Ultimate Sales Tool Read More »
We tackle the fundamentals of prospecting – everything from defining your target market to nurturing them once they become qualified leads. But first, what is prospecting? Sales Prospecting is the process of identifying potential customers that are likely to want or need your service, connecting with prospects, and laying the foundation for a conversation. This …
This post is the first in a series about how to sell SEO to local businesses. In this post, we focus on Step 0 – Preparation. For an overview of our system, check out the How to Sell Local SEO Like a Pro Webinar. What is the key to selling SEO to local businesses? Like …
How to Sell SEO to Local Businesses | Step 0 – Preparation Read More »
Designing a website is one thing; pitching your web design is an entirely different matter. You may have an impressive design, but if you don’t pitch it right, that design you’ve spent hours working on might not even see the light of day […]
Over the years, we have helped partners grow their digital agency business from $0 to multi-million monthly revenue. A lot of the lessons we’ve learned we shared in our blogs or our webinars to encourage new partners to emulate and eventually succeed, just like our powerhouse partners [..]
Regardless of the channel through which a potential customer discovers a business, they will at some point want to know about other people’s experience with that business. All it takes is a simple search. What they discover will determine if they become customers. This is why managing your client’s reputation is critical. It’s a message …
Key Takeaways – How to Sell Reputation Management to Your Clients Read More »
“I want to rank for the first page with these keywords.” This is what clients tell our partners all the time. But, for a website in a competitive industry, ranking for money terms can be a battle itself […]
“Content is king”. It’s a phrase that everyone in the digital marketing industry has come to embrace. You can’t succeed in SEO without quality content, and content will not be effective if you’re not implementing the right SEO strategy […]
Selling SEO isn’t rocket science, but it’s not simple either. In fact, 18.26% of marketing professionals state that SEO is one of their most significant marketing challenges […]
We’re pulling all the stops this time to extend the marketing capabilities of your agency and keep your small business clients on top of their local presence. Our team has been working on tools to make it easier for your agency to do more, leverage your marketing initiatives, and get more customers for your clients […]
Selling website design is on a different level than when you’re selling SEO services or paid ads services. Unlike SEO or paid ads, you have an actual output that clients can revise or send back if it didn’t meet their expectations. This adds another layer of challenge in satisfying clients and bringing in revenue. I’m …
Selling Web Design: How to Ace Your Website Design Pitch Read More »
Throughout the years, there have been major changes to Google Ads. All of these changes affect any agency offering PPC services—not just in terms of mastering the new features, but also in how they sell their services to clients. So I think this would be a good time to talk about how to sell PPC …
How to Sell PPC: Your Agency’s Blueprint to Win More PPC Clients Read More »
As a digital marketing agency or freelancer, you know how important local search is. You know that any business will have a hard time reaching that coveted top rank organically if they don’t claim the top spots in local searches. But your clients don’t […]
SEO specialists identify ranking problems and diagnose the health of a website using different metrics. Most of them would comb a site with one or two dozen metrics that they’re familiar with. They apply this process to campaign after campaign without seeing the strengths or weaknesses of the website[…]
Most agencies perceive that marketing’s sole function is to generate leads, while sales is responsible for turning those leads into clients. When marketing fails to deliver, the sales team shifts the lack of revenue to the other. This lack of alignment is what causes underperformance in most agencies. […]
When businesses receive negative reviews, they panic. They either respond to the review or take it down—most of the time it’s the latter. What most businesses fail to see is that they can use negative reviews as a turning point for their local presence. […]
At the heart of every web design client horror story is a failure of communication. While no one will know the brand better than the client, the web designer has the expertise to create a website that can meet their objectives. It’s when these two sets of expertise fail to meet that can lead to …
What to Ask Web Design Clients and What They Should Know Read More »
Reporting on your campaign success isn’t just about showing clients charts and data. You need to be able to present reports in a way that your clients can connect to their business objectives. Showing them that they rank highly for a keyword or their Facebook Ads are generating thousands of impressions isn’t enough. How does …
Presenting Reports: Turn Data into Insights for Clients Read More »
The agencies that have loyal clients are the ones that keep growing at a steady rate. It’s from loyal clients that agencies generate repeat business and predictable revenue, eventually becoming sustainable businesses. But what can agencies do to improve their client retention, and where should they focus their relationship-building efforts? In the recent Boost Your …
Key Takeaways from the How to Keep Clients Webinar Read More »
Most eCommerce companies simply think of SEO as a general term, failing to understand the different levels of web optimization. Basic SEO revolves around site architecture, content development, link building, and factors that make a website searchable to its target audience. Advanced SEO involves the intricacies of algorithms and the science behind search engines, then …
Advanced SEO: Build a Flagship Campaign for eCommerce Clients Read More »
Powerhouse Agencies have an entire toolbox of digital marketing services at their disposal that they can offer to small businesses. Determining which ones to include in a proposed solution to a client requires knowing each tool’s strengths, the situations that call for its use, and how to use it for maximum benefit. But with PPC …
A sales pitch is a catalyst to business growth whether you’re still in the beginning stages of your business or are already an established, powerhouse agency. A sales pitch is simply essential to your success, and at any level, there are always aspects of your pitch that you can improve on further. In last week’s …
Key Takeaways from the Ace Your Next Sales Pitch Webinar Read More »
Faster, better, more competitive. While other companies are increasing their prices, we are finding ways to reduce ours. Starting tonight, we are releasing an improved Local Web Design Package built upon premium niche-targeted WordPress themes and with faster development time—at 50% less than the price of our previous offering. With provisions for up to 30 …
Marketers have diverted more resources into social media marketing in 2015 than ever before, with particular emphasis on using the social networks as ad platforms. By 2016, almost 90% of marketers in the US with at least 100 employees will use social networks to extend their clients’ reach. Facebook and Twitter will remain the favorite …
Future Trends of Social Media Ads: Programmatic, Mobile, Personalized Read More »
SEOReseller.com is rolling out new powerful features for your agency dashboard. We launch the Reputation Management tool― a feature available to everyone who signed up to our dashboard. Designed and developed to monitor your client’s online reviews and business listings, this new feature enables you to leverage SEOReseller’s technology to provide more value to your …
Introducing: SEOReseller’s Reputation Management Dashboard Read More »
Facebook enjoyed a great 2015 thanks to new tools, features, and services such as the Instant Articles, the addition of a ‘Buy’ button, a new insights tool, and the introduction of M, its new intelligent personal assistant. >It also did well in numbers and engagement. It was named the most used tech product in the …
Why You Should Offer Facebook Paid Ads to Clients Read More »
There are several elements in Search Engine Optimization that need to act in perfect concert before it can work. Vigilant link building, creative content, intriguing PPC ads, and efficient marketing strategies all play a part in the success of a campaign. But, no matter how hard we work, it’ll all be for nothing if we …
Searching Small: Why Bother with Local and How to Make it Big Read More »
So you’ve prospected a new client, or a potential client has expressed interest in getting your services. You’ve got one foot in the door, so to speak. All you need to do now is to ask the right questions — a crucial step during what is called the client intake process — to establish what …
Whether your clients are looking to reach new audiences, expand their current social network, stimulate business page engagement with more post likes, comments, and shares, generate recurring traffic to their websites, gain awareness or retain local customers or target a certain demographic within a location, our new Facebook Paid Ads, one of SEOReseller’s improved white label …
As our client base continues to grow, we strive to find ways to serve their needs better. Today, SEOReseller is proud to announce a significant improvement in one of our core offerings. We have repackaged our web development services, and now have two superb new products for you to choose from. Adaptable, user-focused, and exceptionally cost-effective, …
Introducing Our New WordPress Development Packages Read More »
Innovation is the secret to the success of every business. When there is a need for a new product, companies are quick to deliver. When there is no need, businesspeople create it. It requires creativity to address what consumers want and to encourage them that they need the products or services you offer. Creativity, however, …
Facebook has 936 million daily active users. The impressive number wows even companies wanting to improve brand awareness, and they concentrate on updating their Facebook Pages to drive traffic to their websites. Among the companies earning from Facebook’s wide reach is Coca-Cola with over 91 million fans. Second is McDonald’s with close to 58 million. …
Measuring and Improving Earnings from Social Media Read More »
Google has announced that it will begin shutting down unverified Google+ Local pages on July 28, 2015. After the update, any pages not associated with an actual account will no longer be viewable. Based on a previous announcement, long-inactive accounts that do not respond to contact attempts from the Google My Business team will be …
WordPress is by far the most widely used CMS in the world, and it has significantly changed the online landscape. Tens of millions of websites now use this platform, including those owned by CNN, Sony, Time Inc., and other distinguished brands. Our very own site utilizes WordPress, and we have built many websites for our …
Apple is a brand known the world over, but it did not experience instant success. Much like other businesses, it started out small. It started locally, with Steve Jobs and Steve Wozniak at the helm, armed with loans and a plan that was, at that time, too dire for investors to imagine. Easy as it …
SEO for Small Businesses: Set the Stage for Success Read More »
Bing Ads continues its streak of innovations with more tools allowing webmasters to see who their campaigns are reaching and target them more effectively. The Improved Demographic Targeting and Reach Visualization systems leverage more demographic data from the user’s search and display to increase overall coverage. Bing Targets Demographics Better Bing representatives say that The …
Bing Continues Rollouts with Demographic Targeting Systems Read More »
Upselling and cross selling are quite the buzzwords in the world of retail, whether it be over the Internet or in actual store locations. These are the strategies used to maximize profit while ensuring that customers make the most of their purchase through complementary offerings. These selling techniques, however, are not exclusive to retail or …
Upselling and Cross-selling Your SEO Services to Maximize Profits Read More »
SEOReseller’s new suite of turnkey and collaborative social media reseller packages provides you and your clients a professional and custom-tailored social media service for a fraction of the cost. We provide the social media plan customized exclusively for your brand, precise and professional execution of the strategy, and assurance that we will see it through to …
The age-old maxim “the customer is always right” is an undeniably good guiding principle for any business. Addressing what your clients need and want (within reasonable bounds, of course) is a sure way of keeping them coming back for more. What that saying misses, however, is that customers don’t know everything. Hearing about how their …
Ensuring Client Satisfaction: The Gift That Keeps on Giving Read More »
As the search landscape continues to change, so does the demand for white label SEO solutions that can adapt. This is why the SEOReseller.com’s SEO dashboard software is getting an upgrade to provide a better overall client experience. On June 7, 2015, we will be upgrading the dashboard that SEO agencies and their clients love. …
*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Google recently made announcements that they are working to make the updates for Panda more consistent for websites, and are expecting one to roll out in the next two to four weeks. The arrival of Panda changed the game for much of the …
Panda Gets a Fresh Start, and Penguin Needs to Run Faster Read More »
The parallax web design has become a popular choice for most personal website owners and even proprietors of online stores. The technique involves movement and fluidity; the background moves more slowly than the foreground, which renders a 3D appeal. It works through layering images and other design elements. This particular web design option has been …
Added Support for AdWords Editor Due to insistent public demand, Google has updated its AdWords Editor to include full support for labels, upgraded URLs, call-only ads, in-app mobile ads, and custom affinity audiences. In an Inside AdWords blog post, the company made the changes to Labels because of user feedback. The update will now add …
Google to Add ‘Buy’ Button in SERPs, Added Support for AdWords Editor Read More »
Analyzing website traffic is now easier as Google finally launched their new Search Analytics report. The new feature within Google Webmaster Tools will be replacing the old Search Queries report in the coming months. Search Analytics still performs pretty much everything Search Queries does, but with new functions, specifically with data and filtering options. The …
Latest Google News: Search Analytics Report, New Ad Units, and More Read More »
Here’s a quick recap of the latest search-related news you might have missed last week. Better Displays for URLs in Mobile Search Along with its new mobile-friendly algorithm update, Google said it is also updating how URLs appear in mobile search results. More accurately, search results for mobile users will no longer display URLs. Instead, …
Google to Change URL Displays in Mobile Search; France Wants to Know Google’s Algorithm Read More »
*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. In his year-end Webmaster Central hangout session, John Mueller addressed one of the most interesting questions in the SEO community: Hypothetically, would an increase in the percentage of quality backlinks help resolve a Penguin penalty? With this query comes many more questions and opens …
Is Getting Quality Links Enough to Remove Penguin Penalties? Read More »
I am a firm believer that site speed carries a heavier impact on rankings than most assume. It’s simple; if a site loads too slow, it serves as bad user experience. Google is all about providing the most relevant information with the best user experience, so why wouldn’t they flag your site for not loading fast enough? …
Does site speed influence rankings? [Case Study] Read More »
Link building is an essential part of your strategy. You can’t afford to ignore it; otherwise, all your efforts will become futile and put your online reputation at risk. Bad, unnatural, or toxic links are the banes of your link building strategy. These low-quality links (some of which are spammy) will earn penalties from Google. …
Your on-page strategy is the foundation of your off-page efforts. Think of it as writing a good story. If you don’t get the basics right, your off-page strategy will fall out of line and make it difficult to get first page organic rankings. An effective on-page strategy puts your campaign into motion and makes it …
How to Over Achieve On-Page Optimization Success in 2015 Read More »
As online marketing shifts toward intent and interest, I always advise agency partners to leverage audience targeting and make great strides with advanced conversion modeling. This is where smart keyword selection comes in. Keyword selection goes beyond knowing what search users usually type in queries; its true value lies in how you build the direction …
The metadata has a lot of value for SEO. It is a shortcut information about your page. And from SEOReseller.com’s experience, these short snippets of content have been useful in improving three things: Click-Through Rates The click-through rate (CTR) boost is the most important benefit of metadata. This has an impact on the algorithmic ranking …
“What exactly happens after launching my campaign?” This is a common and pressing question we get from SEO resellers every day. An inquiry that is so basic yet requires a full explanation about what we mean by “getting your campaign rolling” with our SEO services. After filling out our order form and making your payment, …
SEO Campaign Management: How to Launch a Successful SEO Project Read More »
An important technical update on Google’s Webmaster Guidelines and an Android exec leaving the giant tech company. Here’s a roundup of SEO news you shouldn’t miss. Another Google Update Google updated their technical Webmaster Guidelines to reflect its changing indexing system. It specifically highlights the point that blocking your CSS or JavaScript files may be …
Google Webmaster Tools Update and other SEO News this Week Read More »
*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Over the weekend, Penguin 3.0 rolled out, confirmed according to numerous industry leading publications, and we are seeing proof of this from our rank tracking data collected over the past week. Since we manage tens of thousands of keywords across thousands of domains, we can see almost …
Ranking After Penguin 3.0, Early Results & Trends Read More »
One of the good things (and also one of the bad things, depending on how you look at it) about SEO is that something is always happening. There’s always something to look forward to. Let’s take a look at some of the most talked about topics in the SEO community this past week. New Tag Manager Tools …
UPDATE: Top News In SEO This Week | SEO Reseller Read More »
To maximize your SEO campaigns, you need to cover all the bases, and most importantly, Google Webmaster Tools. For the newbies: what does Google Webmaster Tools do for SEO? The use of Google Webmaster Tools is important when designing effective SEO methodologies. Examples of valuable data GWT provides include the following: Keyword Metrics Webmaster Tools features …
Searchmetrics launched a new study titled SEO Rank Correlations and Ranking Factors 2014 − Google U.S. The report shows new insights into correlations between search factors and rankings that correspond with today’s algorithms. This gives search marketers a glimpse on changes for successful website optimization. This new study about the search landscape is by far …
Searchmetrics Publishes New Study on SEO Ranking Factors for 2014 Read More »
Google rolled out a new tweak on search listings – a feature called structured snippets – on September 23, Tuesday. The tech giant says this is a step toward improving search results by providing more relevant information to searchers. Zoning in on the Specifics Structured snippets serve as a new way to pull more information …
*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Brace yourselves, Penguin 3.0 is coming. In a Google+ Hangout streamed live on September 12, Google Webmaster Trends analyst John Mueller said the much-awaited update to the Penguin algorithm will likely be released before the year ends. The latest algorithm update is the Penguin …
New Google Penguin Update Expected Soon, Will Feature Faster Refreshes Read More »
Google announced the rollout of a new feature on AdWords, the callout extensions, on September 3. The search engine said that advertisers will have full access to the feature in the next few weeks. From the looks of it, callouts are likely to be an integral part of every AdWords campaign in the future. Going …
Instagram is one of those rare gems that quickly evolved from a trendy iOS-only app to a legitimate social network that has garnered a massive following. This image- and video-sharing platform isn’t showing any signs of slowing down, and with the support and resources of Facebook behind it now, its growth will only see better …
Instagram to Roll Out New Suite of Business Tools for Brands Read More »
WordPress 4.0 is coming very soon. WordPress recently announced that the first public beta of the new version is now available. However, despite the major change in version number, the updates in the pipeline for 4.0 aren’t as major as they are elsewhere. This reflects, though, that WordPress is now becoming a platform rather than …
WordPress Becomes More Than a Blogging System with Version 4.0 Read More »
Tech experts and online media gurus once dubbed Google+ as the “walking dead” of all social media platforms. Some fondly referred to it as an online ghost town. Admit it; sign in to your Google+ account. You have one, right? Chances are, that you barely even use it. Google+ had the potential to become such …
G+’s felt the Need to Subtract: Google+ Removes its Direct Connect Feature Read More »
Google has been notorious for many algorithm updates and alterations, which usually upsets online marketers. Recently, the search engine giant has announced another set of updates. But this time, it’s not about algorithms and code-related systems. They are set to release new AdWords policies in September. This may mean a lot of adjustments on the …
Google Set to Release New AdWords Policies in September Read More »
Over the past few days, there has been a lot of online chatter across the SEO community of an impending Google algorithm update. Many analytics were noticing a lot of changes in the search results of sites previously penalized by the search giant, especially those that were impacted by the Google Penguin update. The buzz …
Despite Chatter and Changes, Google Says there’s No Penguin Update Read More »
Google is on a roll. Around the same time Panda 4.0 was rolled out, the search engine giant also launched the new Payday 2.0 algorithm. Shortly after Cutts announced the new Panda update, he posted a second tweet about the rollout of the new ranking update that will target spammy queries. This past weekend we …
Google Launches Payday 2.0 Algorithm, Spammy Queries to Be Eliminated Read More »
Google stopped announcing Panda algorithm updates early last year, when they included these updates in their rolling algorithm updates. Cutts broke this silence about Panda updates, however, last May 20th when he announced the rollout of Panda 4.0. Google is rolling out our Panda 4.0 update starting today. — Matt Cutts (@mattcutts) May 20, 2014 …
Google Rolls Out Panda 4.0, Cutts Makes Announcement Read More »
Pinterest’s vision of “solving discovery and helping everyone find things they’ll love” just became that much closer to being realized. It was confirmed yesterday that the social company has received US $200 million in funding, raising their company value at US $5 billion. A spokesperson for Pinterest confirmed the new investment yesterday after news of …
Pinterest Receives More Funding for Search Innovation Read More »
Is your knowledge of SEO up-to-date? Over the past weeks, Google’s Matt Cutts and Bing’s Duane Forrester have busted some of today’s most common SEO myths that might be keeping you from making your optimization strategies as effective as they should be. In total, Cutts and Forrester busted 14 myths. Let me summarize some of …
Forrester and Cutts Bust Today’s Most Common SEO Myths Read More »
Online marketing today is all about the data, and companies that deliver the most accurate, most comprehensive data are the ones that win clients over. Google and AOL have recently made new acquisitions that will make their existing data businesses more powerful, expanding their capabilities in the near future. Let’s have a look at these …
Google and AOL Make New Data Attribution Acquisitions Read More »
As you all know, we recently released our next generation reseller dashboard, which is packed with features to help you become a successful retail SEO provider. I’m very excited to share with you the new dashboard demo video that we’re officially releasing today. We’re going to take you through the different features of our next …
SEOReseller.com Releases New Dashboard Demo Video Read More »
In the latest Google Webmaster Help video, Matt Cutts addresses the question: “As Google continues to add social signals to the algorithm, how do you separate simple popularity from true authority?” Cutts doesn’t really answer the question in terms of social signals, but he does give us an idea how Google distinguishes popularity and “true …
Matt Cutts’ Latest Video Shows How Important Links are in Determining Page Authority Read More »
Siri and Google Now have company. After months of speculation and rumors, Microsoft has announced their own virtual assistant, Cortana. The new virtual assistant will be released as part of Microsoft’s new Windows 8.1 software. Part-Siri, Part-Google Now This new virtual assistant is said to be part-Siri, Part-Google Now in that it features the capabilities …
Microsoft Announces “Cortana,” Your New Virtual Assistant Read More »
Google surprised everyone when they seemingly penalized SEO professional Doc Sheldon’s entire website for one problematic guest post. Although Sheldon pointed out a full range of other possible reasons for the penalty in a lengthy open letter, Matt Cutts responded with just one specific example: @DocSheldon what “Best Practices For Hispanic Social Networking” has to …
Doc Sheldon Case: How Important It Is To Have High Content Standards Read More »
In the latest Google Webmaster Help video, Matt Cutts attempted to answer the question: “How can you tell if your site is suffering from an algorithmic penalty, or you are simply being outgunned by better content?” Cutts has some bad news and good news for webmasters who may be asking themselves this question. The bad …
Can You Determine If Your Website was Hit by a Specific Google Algorithm? Read More »
How do you get online publications to post your content on their websites? With the evolution of guest blogging, it’s not as simple as sending out an email blast to multiple publishers with a template message, or paying a publisher to post your content. Getting your content published is about providing value to readers and …
How to Reach Out to Content Publishers the Right Way Read More »
Earlier this month, Google announced its new Analytics Academy course to help marketers use Google Analytics better. Now they’ve expanded the educational modules found in the Google Webmaster Academy. The Google Webmaster Academy was first launched in 2012 to help beginner webmasters learn how to improve their website. The lessons included tips on getting a …
Google announced yesterday the rollout of their new AdWords feature: Consumer Ratings Annotations. The new feature, which is being rolled out over the next few days, provides search engine users information meant to improve your ad campaign performance by instilling trust in your potential visitors. The New Format “Over the next few days, we’ll be …
Google isn’t the only company that understands the importance of data. The rise of information dashboards in 2013 shows that many business owners see how understanding and analyzing data can help them improve their products and services, and allow them to make better business decisions. In December 2013, the International Institute for Analytics (IIA) predicted …
SEO and Digital Marketing Data Visualization: Three Foreseeable Trends Read More »
In 2013, Google delivered an update that shook the very foundations of link building, starting with Penguin 2.0 and delivering the knockout blow with Penguin 2.1. These updates affected a lot of websites suspected of using “link schemes” to manipulate rankings, including good websites run by legitimate businesses. We developed our Link Clean-Up services to …
A Story Of Recovery: Rankings and Traffic through Link Clean-Up [Case Study] Read More »
If there’s one thing my experience in the online marketing industry has taught me, it’s this: SEO is still the king of the hill in terms of getting qualified leads online. Over the years we’ve been asked by our clients the same questions repeatedly about how they can improve their rankings, traffic and conversions, and …
Are You Doing Your SEO Right? Your Traffic Should Speak for Itself [Case Study] Read More »
With all the changes Google has been making to their search algorithms and your audience’s content preferences constantly changing, it is important to make sure your on-page content meets their standards. As Matt Cutts reminded us recently, you need to give your pages “a fresh look” to keep your content from going stale. Let me …
Four Simple Auditing Tips to Improve Your Content Marketing Read More »
Google’s updates and Matt Cutts’ recent controversial statement on guest blogging always had one thing in common: they all stress the importance of high quality content. Today I want to talk about how you can improve your content creation strategies – starting from your own business’ blog. Blogging isn’t just a fad – it’s an …
In November 2013, Microsoft began looking into improving search security for Bing users following the National Security Agency (NSA) spy controversy. Now they have taken their security efforts to a new level by launching a separate SSL search site: https://www.bing.com/. When you use the HTTPS version of Bing to search, your search query data will …
Bing Offers Secure Search Option with New HTTPS Site Read More »
Last December, Facebook announced that they would be working towards serving their users more targeted content with better quality and relevance. Yesterday, the news broke of Facebook’s two latest acquisitions: Branch, a New York-based company, and its sister startup company, Potluck. This latest purchase is a big step towards improving the quality of their news …
Facebook Buys Branch, Starts Development in New York Read More »
Google announced through the official Webmaster Central blog that they have updated Webmaster Tools to offer more detailed search queries. The two updates, which were both announced yesterday, aim to “make metrics for your site more actionable” and to make search queries “more cohesive for those who manage a mobile site on a separate URL …
Google Webmaster Tools Offers More Detailed Search Query Data Read More »
On Christmas Eve and Christmas Day, John Mueller and the rest of the Google team went online to answer some of the questions on Google’s Webmaster Help Forum. In one of these queries, Mueller gave readers an insight into the way Google algorithms read and view websites that have been hit with other Google algorithms …
Mueller Provides Insight into What Google Algorithms Think Read More »
The Structured Data dashboard has always been one of the most popular features for Google Webmaster Tools. You can add structured data to your website using markups to provide enough information for Google to generate rich snippets for your page. Popular ecommerce sites like Nordstrom use rich snippets to create structured data that Google uses …
Google Upgrades Structured Data Dashboard in Webmaster Tools Read More »
Here’s an update that nobody saw coming. Last Friday, news broke that Google updated their PageRank Toolbar. The update, which is the first update released in more than 10 months, wasn’t something that was planned by Google or expected by its users, especially since Matt Cutts himself said there wouldn’t be an update before 2014: …
On-site search data provides you with great insights on the activity of your audience, allowing you to tailor your marketing campaign according to their behavior and interests. Site search is especially useful for ecommerce brands that want to know what their consumers want. However, a recently released study shows that majority of these brands do …
Study: Site Search Data Not Used by 57% of Ecommerce Brands Read More »
Many website owners and online businesses have not been keen on Google’s campaign for advertisers to use the display network more in their PPC ad campaigns. This is because some of the websites on the display network do not convert as much as they do in the search network, and because some of the websites …
Google Adds Search Network with Display Select in AdWords Read More »
I’m very excited to share the latest improvement we’re adding to your monthly executive summaries. In line with our dedication to making our process more transparent, we’re adding a new section called the “Top Links Built” to the monthly reports you receive through your agency dashboard. This new section lists down the top 10 links …
“Top Links Built” Now Included in Our Monthly Executive Summaries Read More »
If you’ve been to the Google Webmaster Tools support page recently, you’ll see their list of manual actions updated with a new item. This new manual action penalty is named Image Mismatch, and it’s proof of Google’s growing ability to read different types of content online. Websites with images on search results that do not …
Google Rolls Out New “Image Mismatch” Manual Action Penalty Read More »
Social media sharing company Shareaholic recently released data showing the explosion of Facebook referral traffic on mobile. According to the study, the traffic from September 2012 to September of this year grew by a whopping 253.25%. This mobile traffic growth contributed to Facebook’s overall referral traffic growth for the same period. Consistent with Facebook’s Findings …
Facebook Mobile Traffic Up 253% According to Study Read More »
At Google’s 15th anniversary, they announced that they have rolled out Hummingbird, an entirely new algorithm that helps Google interpret complex questions better. This new algorithm changed the way Google reads queries in that they now understand context and interpret meanings of complete sentences beyond the literal, allowing users to stop using targeted keywords for …
I’ve got exciting news for our partners – we’re officially rolling out our updated SEO suites today. We’re continuously improving on the services we offer to ensure your campaigns remain on top. Our updated Organic and Competitive SEO suites are designed to give our partners more quality content, more diverse links, and more aggressive campaign reporting …
SEOReseller.com Launches SEO Product Developments Read More »
PageRank used to be one of the factors you monitored regularly to determine how your campaigns are working. It was once a reliable source of information, as it was updated regularly and it reflected the quality of your links and your overall site health. Over the years this has changed, and now we hardly ever …
Big news for all our agency partners: Late last Friday, Google rolled out the latest Penguin algorithm update. Matt Cutts announced through Twitter that they were releasing Penguin 2.1. According to Cutts, this update will affect “~1% of searches to a noticeable degree.” Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. …
Google Penguin 2.1 Update Announced, Went Live Late Friday Read More »
Just three days ago, Google did what the online industry is now calling the “keyword apocalypse” – they have begun switching all searches to https and increased the appearance of the keyword (not provided) in Google Analytics. Some marketers report that it has gone up all the way to 95%, and tracking website NotProvidedCount.com estimates …
What Should Marketers Do with Google’s Movement towards Secure Search? Read More »
One of the goals of conversion rate optimization as part of your website optimization services is to fulfill different online marketing goals and increase visitor conversions. Done right, conversion rate optimization (CRO) will help your online marketing efforts become more effective at getting your target audience to complete the goals of your clients. However, the …
Doing a regular SEO cleanse helps keep your clients’ websites fresh and ensures the continued maximum effectiveness of your methodology. Today, I want to share six easy ways you can refresh your campaign and reinforce your SEO. Improve Your Page Speed Run a speed test on your campaigns and see how fast your websites are …
Geo-targeting Google AdWords campaigns may be good for gathering relevant local traffic, but it presents an entire set of challenges. Volume is diminished when targeting specific locations, and this can look like a negative thing to your clients. Some searchers also limit their cookies and browsing information, and with Mozilla making their recent announcement to …
AdWords Geo-Targeting Techniques That Improve Your Campaigns Read More »
The impact of claiming and optimizing Yelp listings reverberates from your local search optimization campaigns to your clients’ engagement with their target market. An infographic based on a study recently released by merchant payment solutions provider Merchant Warehouse shows that 90% of business owners and consumers using Yelp say positive reviews influence their purchasing decisions. …
Study: 90% of Business Owners and Consumers Trust Yelp Reviews Read More »
Some very interesting news for you: Google is collecting more data about websites in a more old-fashioned way. Yesterday, Matt Cutts’ tweet sent the entire online industry abuzz. He posted a Google Docs link to a survey asking what small site you think should be ranking better on Google. See Cutts’ tweet below: If there’s …
Matt Cutts: Tell Us More about Small Websites That Should Be Ranking Read More »
Google warned last June that their Keyword Tool was about to be phased out very soon. Google has finally pushed through with the plan and replaced Keyword Tool with the improved Keyword Planner. You’ll see an introduction to the Keyword Planner when you visit the Google AdWords Keyword Tool page. More Keyword Statistics Available The …
Google Analytics’ Keyword Planner Now Live, Replaces Keyword Tool Read More »
Understanding how Google treats link disavowals and implements linking penalties will help you audit and clean up your backlink profile more efficiently. Webmaster trends analyst John Mueller recently held a Hangouts session clearing up some of the most common misconceptions about the way link disavowals and penalties work. Let’s go over some of the highlights …
Understanding the way search engines process queries lets us know what adjustments are necessary to make websites more visible in the SERPs. The process of search engine optimization becomes more complex as the queries search engines learn to interpret become more advanced. In a recent interview, Google Research Fellow Jeff Dean gives us insight into …
Conversational Search and the Future of Google’s Search Query Processing Read More »
Moz has released the results of their yearly Local Search Ranking Factors survey, and the results are consistent: the lines between organic, local, social and mobile are blurring, and optimizing all three is essential in ranking you for local SERPs. Place Page and On-Page Signals the Highest Influencers The overall results showed that place page …
Knowing the state of online marketing is important in helping you keep your methodology updated. We have interesting online marketing statistics from the previous week that can help you look at your own business and analyze where you can improve and boost your SEO strategy. Only 20% of businesses factor in their objectives during data …
Online Marketing Statistics that Can Help Improve Your Business Read More »
You may encounter clients that insist on running no other marketing campaign but social media for their websites. This is because social has become a big buzzword for online businesses – if you’re not into social marketing, you won’t be seen by your customers. What you have to make them realize is why social media …
Consumer Awareness vs. Customer Service: Why Social Media Needs Support Read More »
Google’s SERPs have changed their appearance since different types of search results have become prominent. When you run a search, you’ll find paid results, local listings, images, videos, and organic results mixed up in one page. Today, I want to share how you can determine your true SERPs placement more accurately in order to adjust your …
Local Carousel Results is the biggest change to Google’s local search in a long while. The “carousel” listings contain the businesses’ names, ratings, pricing summary, establishment type, and images of the establishments. Right now, this new feature is only rolling out in English in the U.S., but it will be rolled out to other countries …
Clients, by nature, are usually hoping for either or both of these things: instant actions, and instant results. A streamlined SEO process is very important in ensuring client satisfaction and maximized the use of your resources. Improving your process by getting rid of bottlenecks, removing constraints, and resolving issues makes scaling your SEO business easier. …
The demand for content marketers is consistently increasing, which is why it’s important that you become an expert in content marketing if you are an online marketer. Most people make the mistake of thinking being a good writer is the same as being a good content marketer. It’s one of the biggest misconceptions about content …
*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Matt Cutts announced the release of Penguin 2.0 update on his blog. The update is technically Penguin 4, it being the fourth update of Penguin since it was first launched, but it is internally called Penguin 2.0 because this newly launched update is major …
Google’s Penguin 4 with Penguin 2.0 Technology is Now Live Read More »
Good news for all local businesses and online map users: Google announced recently that they are changing the interface of Google Maps. The brand new look comes with many improvements that integrates local seo, social media and search in one rich mapping platform. The change aims to make Maps more personalized and intuitive for users. …
Google has released a new Analytics update that will be very useful for tracking your campaigns accurately. Google Analytics now features real-time goal conversion tracking. This new feature will allow you to see short-term conversion trends and drill down on converting pages as your various goals are hit. It’s a great addition to the current …
Google Adds Real-Time Conversion Tracking to Analytics Read More »
Today we are rolling out our exciting new product updates. This update marks the most advanced product formula we’ve made in our organization’s history. Our new packages bring your whole SEO world together in one powerful, integrated marketing system. We believe that Inbound Marketing is the future of providing end-to-end services for your clients. That’s …
SEOReseller Rolling Out New Exciting Product Developments! Read More »
We’re excited to announce that on the first of May, 2013 we are making the most comprehensive update to our products in the history of our organization’s growth. This update reflects our commitment to providing our agency partners ever improving quality of marketing services. Month over month we’re connecting with marketing agencies worldwide and producing …
Being featured in a reputable online magazine brings many benefits. It gives your business publicity, puts out your brand name as a reputable provider, presents you as an industry figure to watch, and adds to your link profile. These benefits make online magazines an important tool in your online marketing strategy. Get featured in the …
Grouping keywords for silo pages can be tricky because the purpose of making silo pages is to focus on one main keyword. You need to develop a keyword grouping strategy that will not compromise your silo structure by confusing both visitors and search engine algorithms. I want to share tips on creating your strategy and …
Building a successful SEO business requires more than extensive knowledge of search optimization. A campaign only becomes successful when your company works like a well-oiled machine whose parts work together towards fulfilling its main purpose. Think of an SEO-centric culture as your oil, and this oil consists of collaboration and communication between all your departments. …
Measuring your SEO performance is very difficult today because there is no standard formula for determining success. It’s important to give your clients a measure of success that clearly shows how your progress benefits their business. I always am asked about what metrics to measure and why these are important, and I want to share …
SEO Performance Should Be Measured by Organic Conversions Read More »
Matt Cutts confirmed the impending release of a Panda update at the recently concluded SMX West. This update is the 25th update since Google rolled out the Panda algorithm, and Cutts said to expect it at the end of last week. You may have noticed a slight movement in rankings towards the end of last …
We’ve always been dedicated to helping you succeed as online marketers. I’ve been using this blog to share industry tips and news with all of you over the years, and I wanted to take it to the next step. I’m now very excited to announce that we’ve put together our very first educational eBook, The …
Customer relationship management makes business more streamlined and more consumer-oriented by identifying and studying your market, managing tasks and tracking conversion progress. CRM platforms are becoming an important tool and strategy for digital marketing agencies and SEO professionals. I’ve put together this guide that details how you can use and benefit from integrating CRM into …
How do you cut your way through all the noise and competition and stand out from other SEO companies in the market? Simple: develop better SEO and online marketing strategies. Outsmart your biggest SEO competitor today and make them irrelevant by following these tips. Talk to Your Clients The biggest mistake your competitors make is …
The whole SEO industry is abuzz with Google executive Eric Schmidt’s confirmation of author rank. In his upcoming book, The New Digital Age, he shared many insights on the future of the Internet. One of the quotes from his book featured on TechCrunch talked about search engines and its future, and he discusses authorship ranking: …
How Google+ Authorship can Lead to Success in SEO Read More »
Many SEO professionals do not realize the full potential of their multi-channel marketing efforts. They treat their campaigns for each channel separately instead of creating one seamless campaign. Cross-channel marketing helps you maximize the benefits of each channel by using them together; that is, you view different channels as touch points. Today, I want to …
The Importance of Cross-Channel Marketing to Leverage SEO Read More »
Having a strong anchor text SEO strategy is more important now than ever before, as this is one of the SEO methods easily abused by spammers. What I want to do today is walk you through our anchor text SEO strategy and help you understand why our methodology creates a solid backlink profile for you …
As your partner, we are committed to giving you the tools you need to grow your company. Our branded reports belong to the most important tools we provide to show your clients their campaign progress. Aside from promoting transparency and helping you build customer confidence, these monthly executive summaries can also help make your business …
How Our Custom Branded Reports can Grow Your Company Read More »
One of the most important metrics to track is your clients’ rankings. Towards the end of last year, SEO tool providers Raven and Ahrefs shook the SEO industry when they announced that they were going to discontinue their rank-tracking feature. As we are committed to improving reporting tool with new features and functionality every month (we’re …
SEOReseller.com Upgrades Reporting & Continues to Offer Rank Tracking Read More »
Measuring the success of your PPC campaign accurately depends on what types of conversion you value and what benchmarks you set for each. Knowing success metrics is especially important if you want to learn how to sell PPC services to businesses in the future. Today, I want to answer what you can consider an average …
What is Considered an Average Conversion Rate for PPC? Read More »
Getting our partners new leads is one of our specialties, and today I’m very excited to share our latest solution for you. We’ve just launched our new PPC Management product line. Now you can add PPC to your service line-up, give your clients visibility on the SERPs and get them new leads instantly. Product Inclusions …
SEOReseller.com Launches PPC Management Solutions Read More »
Measuring the success of your SEO campaigns can be tricky. One of the first things we always get asked is how we measure SEO. Today, I want to share with you what metrics matter when looking at the progress of your SEO campaigns. Organic Traffic One of the things you will notice changing as your …
It’s important to keep up with the changes in the SEO industry in order to prolong the life span of your campaigns. The current life cycle of SEO reflects Google’s algorithm changes. In today’s blog, I want to discuss this life cycle – what you should be doing, and why it’s important for you to …
The Life Cycle of SEO: What You Should Be Doing Now Read More »
In today’s blog, I want to continue our educational sessions and focus on your marketing strategy. Your sales pitch is your last chance to convince potential clients that you can give them the marketing strategy they need for their business. I want to discuss how our branded SEO proposals can help improve your pitch and close …
Taking in new clients shows that your company is growing, and businesses are starting to recognize your name as a trusted SEO provider. However, not all companies looking to hire you may be a good match at once. Today, I want to share examples of telltale signs of trouble you should note when talking to …
Learning how to use Google Webmaster Tools allows you to audit and optimize sites easily. Google’s interface may be very basic, but it offers complete data free and allows you to choose the data you will include in your custom site audit reports. In today’s blog, I want to teach you how to use these …
How to Use Google Webmaster Tools Like an SEO Pro Read More »
In our continuing effort to help streamline your business processes, I want to share with you a few tips on holding monthly reporting meetings with your clients. Setting reporting meetings with your top SEO clients gives you a chance to align them with the processes. It shows them that the SEO services they are paying …
How to Hold Client Reporting Meetings Effectively Read More »
I’ve talked about the importance of content in acquiring new leads and building your brand many times before. Today, I want to go a step further – I’m going to share with you how to do it. We studied our own current and previous strategies, and put together stories from brands and case studies. Using …
The SEO industry continues to grow in demand over the past few years. With businesses in the US spending nearly $80 billion in SEO alone, you can just imagine how much more it generates globally. This goes to show that people are relying on SEO experts more than ever. Likewise, as an SEO agency, it’s …
Power of Communication: Key Questions To Ask Your SEO Clients Read More »
We’ve given you so many tips on improving your methodology in the past. I want to talk about something different today – uniquely positioning your SEO business. Now that you’ve improved your methodology, it’s time to make your business stand out from the competition. Here are some tips on setting your company apart from the …
In the previous blogs, I’ve talked about making your content strategy more effective. Today I want to talk about another way you can come up with an effective content marketing strategy – topic modeling. This information retrieval model makes grouping unlabeled documents more accurate, and its basic principles can be used to make content more …
Recent algorithmic updates by Google have uncovered exciting new SEO opportunities for brands. One of these opportunities is using brand advocacy as leverage to build a better content and link building portfolio to rank higher in SERPs—an important move when executing a local SEO strategy for hotels and restaurants. This relationship is characterized by transparency, …
Context marketing is very important because search engines have shifted their algorithms to mimic user experience. Producing keyword-centric unique content isn’t good enough to get you or your clients the visibility you need. This is where context marketing comes in – you include your target audience in the content development equation, and you choose the right location …
The Rise of Context Marketing: Content, in the Right Context, is King Read More »
There’s been a buzz about Facebook entering the search industry since Mark Zuckerberg, Facebook’s CEO, said in an interview that they would develop their own search engine one day. Right now, they are working towards improving their current search functionality. This will change the way we do search and SEO once fully implemented. This is …
Today I want to talk to you about Google’s algorithmic update, informally dubbed the ‘Emanuel’ update. We want to keep you in the loop on the latest changes that Google is making to improve user search experience. This new update aims to filter sites with infringed content, leaving the authentic sources appearing on the SERPs. …
Google’s ‘Emanuel’ Update Will Penalize Sites with Copyright Infringement Read More »
Apple has recently announced their new native maps program – a built-in app that will be available with the iOS 6 release this fall. In line with this, we’ve modified our local SEO services to give your clients updated maps listing exposure. We are proud to announce in our local SEO services an upgrade that optimizes …
Introducing Our New Local SEO Products (Apple Maps Included) Read More »
Search engine optimization is necessary for every business that wants to reach a wider audience. Optimizing sites of small businesses could be more difficult, because they will be competing with larger, more established names in their industry. These 10 tips help improve the online visibility of small businesses, increasing conversions and ROI.
We’re constantly working to improve and streamline our online marketing solutions. I’m very happy to share the launch of our newest offering, the white label client dashboard. Our new platform lets your clients check their SEO performance, request and receive proposals and reports with just a few click.
As SEO resellers, we know that the web is moving faster than anyone has expected – changing their algorithms often, we can’t live by merely building a website and implementing changes once we have new products or services to be launched. Nowadays, we need to constantly modify our websites by having what’s best for our …
Are you allocating enough time in reviewing your web pages to see if content has anchor texts in it? See, as a white label SEO provider, we look into these aspects. No matter how small these may seem, we still analyze these because it highly contributes to gaining high ranks in search engine results pages …
Last month, Google rolled out another set of minor search updates. As an SEO reseller company, we need to be updated with all the changes that affect our clients. Here are some of the important changes made on January: Panda Last year, Panda updates occurred approximately every 4-8 weeks. It is believed to be manually …
All companies strive hard to build a brand. People don’t search for a brand they don’t. Outsource SEO to rank your website for keywords related to your products. However if you want to build a business that’ll be successful on the long run, you need a brand that is recognized. It is worth noting that …
Search Engine Optimization vs. Brand Building | SEO Reseller Read More »
We are. The holidays are fast approaching, and we know that the year is also coming to an end in a couple of days. As an SEO outsource company, we need to exert a lot of effort in pushing through with our strategies for our campaigns. The bad news is there’s going to be a …
This year, Google has made a lot of updates to their algorithm. Businesses of every niche are affected by these updates, whether it be big or small. However, businesses who outsource SEO, especially from Seoreseller.com don’t need to worry because we make sure that we keep up with changes that Google makes. What are the …
As an SEO Outsource company, we find ways to make your business visible online. On the other hand, Google – the leading search engine – ensures that their users are getting the right information about their queries, which is why the best online marketing team-up is PR and SEO. Last week, Google announced that with …
“Any change, even a change for the better, is always accompanied by drawbacks and discomforts.” – Arnold Bennett Change is vital everything we do. For SEO, we cannot afford to run away because of new updates. Today, the leading search engine came up with new updates regarding quality scores (QS) for a site’s landing page. …
Last Wednesday, Google rolled out another Panda 2.5 update. Most companies are aware of the updates, and yes, SEO specialists began to realize that the updates have been made when their site’s traffic dropped dramatically. And of course, it was confirmed by Google and Google’s Matt Cutts. SiteMetrics and SEO Visibility To know the exact data, …
As online marketing keeps on evolving, there goes the evolution of search engines too—just like Google. One of the changes that has been made is the sitelinks. 2008 was the year that Google introduced a new feature which are the sitelinks. Today, there’ll be a new change which is to make this feature bigger. This …
Early Optimization Tips For The New And Bigger Google Sitelinks Read More »
Earlier last week, Google launched an update to its sitelinks. Google improved it for a better organization and quality on its search results. The said sitelinks have just improved its appearance, not fundamentally—something that seo reseller companies should not worry about. Some of the changes that occured are its visibility, wherein the links are now …
After five updates of Google Panda consistently being rolled out in the United States, the international scene gets a taste of Panda. Just this August 12, Google announced on its blog that they have officially rolled out Google Panda 2.4 to most languages except Japanese, Chinese, and Korean. This is something SEO resellers should prepare …
Google Panda has been recently updated with new algorithm changes, making Panda Update 2.3 live.
Twitter is a social media platform often included in online marketing campaigns of SEO resellers. This is a platform that acts as the world’s chat room, allowing anyone with a Twitter account to join in on a discussion or a conversation.
Links have always been a factor for search engines to determine the dependability and authority of a website. SEO and SEO resellers have to watch out for “unnatural links pointing to your site.”
While most webmasters who were hit by the Panda update are improving their websites, others need to be more vigilant about their site’s quality. Google is constantly on the lookout for sites with high rankings but contains low-quality content, which is why webmasters should understand the true role of Google Panda in search engine results. …
Google Panda: One Ranking Factor You Need to Understand Read More »
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