How To

Website Optimization Strategies for Improved User Experience

With rapid digitalization, information flows at the speed of light, and user attention spans are becoming shorter. Studies reveal that the average user spends 54 seconds on a webpage before deciding to engage further or move on. That’s the blink of an eye in the digital realm. This fleeting window of opportunity underscores the critical …

Website Optimization Strategies for Improved User Experience Read More »

Understanding Google Bard: A Brief Guide

In recent years, the rise of artificial intelligence (AI) has been truly remarkable. It has established itself as a transformative force across industries, with an estimated revenue of $86.9 billion in 2022 alone. Among the intriguing AI innovations, one remarkable creation shines: Google Bard AI. This innovative marvel not only demonstrates the incredible capabilities of …

Understanding Google Bard: A Brief Guide Read More »

The Importance of Audience Segmentation in Google Ads in 2023

The rise of digitalization is an undeniable trend in today’s economy, with people spending more time online than ever before. A 2021 Pew Research Center report found that 31% of adults in the U.S. admit to spending time online almost constantly. This data presents a significant opportunity for businesses to expand their reach and create …

The Importance of Audience Segmentation in Google Ads in 2023 Read More »

The Impact of Micro-Moments on B2B Marketing in 2023

The B2B industry has experienced a significant rise in recent years, with a 17.8% increase in sales in 2021 alone. This surge highlights the immense opportunities available for the sector. As B2B businesses continue to thrive, focusing on marketing strategies that resonate with their target audience is crucial. Understanding user behavior is key, and the …

The Impact of Micro-Moments on B2B Marketing in 2023 Read More »

How to Optimize your Content to Appear as a Google Featured Snippet

The internet has made it easier for people to find answers to their questions. According to a 2022 Statista report, about 30 percent of global web traffic originates from online searches. And one of the fastest and most efficient ways to locate information is through search engines. Google, in particular, has become the standard in …

How to Optimize your Content to Appear as a Google Featured Snippet Read More »

KEX+ Recap: The 4 (+1) Pillars of Search Engine Optimization

On November 17, SEOReseller launched a new addition to the KEX+ webinar, where we have in-depth discussions of industry-related topics and provide professional advice to help your websites rank. In the last episode, Bernard San Juan III and Jeriel Martinez talked about the pillars of search engine optimization: Technical On-Page Content Off-Page Localization You’ll find …

KEX+ Recap: The 4 (+1) Pillars of Search Engine Optimization Read More »

The Two Main Sides of SEO: On-Page and Off-Page

60% of marketers claim SEO provides them with their highest-quality leads. When you hear “SEO,” you likely think of metadata optimization, keywords, and organizing pages, all things that have to do with your website. However, a successful campaign will also incorporate strategies to optimize for ranking factors outside your website. Learn about the two main …

The Two Main Sides of SEO: On-Page and Off-Page Read More »

SEO Ranking Factors: An Overview

Search engine optimization (SEO) should be the cornerstone of any online marketing strategy, as 68% of all online experiences start with a search engine. This means your clients are invisible to a vast pool of potential customers if their websites aren’t optimized, no matter how good their other digital assets are. However, you can’t just …

SEO Ranking Factors: An Overview Read More »

Hub Content and Its Role in Your Content Marketing Strategy

Congratulations, you’ve created content that has caught people’s attention. But consumers’ expectations of brands are at an all-time high while their attention spans are at an all-time low. So how do you make sure their attention lasts? Hub content is the answer. What is Hub Content? The second of the 3H of content marketing—hero, hub, …

Hub Content and Its Role in Your Content Marketing Strategy Read More »

How AI Content Can Help You Scale Your SEO Campaign

Marketing studies have revealed that the average consumer’s attention span dropped from 12 to 8 seconds. For success in the digital landscape, it is imperative to exploit those gold-fish memory moments to their fullest potential and capture the customer’s interest.  The best method to put this into practice is with relevant content. Making your website …

How AI Content Can Help You Scale Your SEO Campaign Read More »

What Does LSI Stand For?

The time of digital marketers focusing on a specific keyword to achieve good search engine rankings is far gone. Nowadays, stats show that more than 15% of Google’s searches contain previously unused words by users, so context is essential for creating quality content. Google’s search algorithm is constantly creating new, unique ways to provide users …

What Does LSI Stand For? Read More »

What is Duplicate Content?

Duplicate content refers to identical or greatly similar web content found in more than one place – or at multiple different URLs.  Both Google and Raven Tools estimate duplicate content to make up a fair amount of the internet – 25-30% and 29% respectively. Thus, there are certain things you’ll need to know about duplicate …

What is Duplicate Content? Read More »

What is Keyword Research in SEO & How to Do It?

Keyword research is a process of searching for common and high-ranking terms – single keywords or keyphrases – and using them for search engine optimization of your content.  Keyword research is highly important for the visibility and acknowledgment of your content. It supports better ranking on the particular search engine and enhances the visibility and …

What is Keyword Research in SEO & How to Do It? Read More »

Google Maps SEO – What is It and How Does it Rank Your Businesses Higher?

The rise of the internet has brought upon an enormous shift in the way people search for businesses. Since its launch in 2005, Google Maps has become an essential tool in online marketing. In the cutthroat industry of online marketing, one absolutely needs to make sure that their business stands out and that Google recommends …

Google Maps SEO – What is It and How Does it Rank Your Businesses Higher? Read More »

How to Do SEO Competitor Analysis – A Step By Step Guide!

If you’re all heated up for an online adventure, while keeping your readers engaged and proactive, then an SEO competitor analysis is the next great business move to make!  Tackling your competitors comes only after identifying, analyzing, and minimizing the potential advantage they have over you – and this should be your mantra.  It is …

How to Do SEO Competitor Analysis – A Step By Step Guide! Read More »

Technical SEO 101

Technical SEO is a beast.  With so many different components, it can be difficult to learn how to correctly and effectively optimize the technical aspects of SEO for your website. If the word “technical SEO” makes you cringe on the inside, this guide is for you.  Let’s break down the importance of technical SEO and …

Technical SEO 101 Read More »

Comparing SEO vs. SEM: Differences, Benefits, and More

Search optimization is critical in today’s digital society. If you don’t have a solid optimization strategy, then it’s likely that your competitors are outranking you at every turn. There are so many optimization acronyms floating around these days. How do you know which is right for your company? It’s not as complicated as it may …

Comparing SEO vs. SEM: Differences, Benefits, and More Read More »

WordPress SEO: A Comprehensive Guide to Set You Up For Success

Your WordPress website isn’t ranking well on Google and other search engines.  Or maybe you’re getting a small amount of traffic to your site, but not enough to claim that your SEO strategy is working as well as it could. With Google constantly evolving, we understand the challenge of keeping up with SEO best practices. …

WordPress SEO: A Comprehensive Guide to Set You Up For Success Read More »

Multi-Location SEO Strategies for Businesses With More Than One Location

Businesses with multiple locations encounter unique challenges when trying to boost their ranking.  There is lots of information out there about SEO best practices, but what helps multi-location businesses?  Why does multi-location SEO matter? And where can you start? Here is a list of strategies that you can use to bolster your multi-location SEO campaign …

Multi-Location SEO Strategies for Businesses With More Than One Location Read More »

8 Steps for Developing a Comprehensive SEO Content Marketing Strategy

If you’ve been paying attention to the shift in SEO marketing trends, then you’ve probably heard the expression, “content is king.”  But what does that mean, exactly? Most companies, and many marketers, still don’t fully understand why content marketing is so effective, and what they should be doing to keep up. We’re going to let …

8 Steps for Developing a Comprehensive SEO Content Marketing Strategy Read More »

How to Effectively Use SEO Writing to Boost Your Search Engine Performance: 13 Tips

You know that in the world of SEO, content reigns supreme. But not just any content. These days your content has to be superbly executed and highly valuable. If you’re new to SEO writing or diving into a website redesign, the pressure to create rank-worthy content is likely daunting. SEO writing does not have to …

How to Effectively Use SEO Writing to Boost Your Search Engine Performance: 13 Tips Read More »

How to Do White Hat SEO: Techniques That Are Evergreen and Results-Driven

Lots of vocabulary gets thrown around when discussing SEO, and the term “white hat SEO” is no different. You may have heard the term before, and even done a little bit of research into why it’s so important to a successful SEO strategy. Nevertheless, you still may have a few questions, including: What is white …

How to Do White Hat SEO: Techniques That Are Evergreen and Results-Driven Read More »

What Is Organic SEO and Why Is it So Important for Your Business?

What Is Organic SEO and Why Is it So Important for Your Business? Organic SEO (and the term “SEO” in general) can get thrown around in the marketing and advertising world a lot.You know it’s important, but you’re not quite sure why.

What is Guest Blogging and Why is it Important for Businesses?

One of the most effective ways to gain organic traffic is through blogs. Blogging allows you to connect with people, more specifically, people who matter to your website. Here, we’re going to take it a step further and discuss one blogging strategy that is widely utilized by marketers to amplify their reach: guest blogging.  It’s …

What is Guest Blogging and Why is it Important for Businesses? Read More »

Website Design Proposal to Close More Clients (700+ Clients Served)

Finding the right web design lead is not an easy feat, however, once you find them, you want to make sure that you close the sale. For that to happen, a client should be able to understand what they’re getting and what your services entail. This is why creating a website design proposal that establishes …

Website Design Proposal to Close More Clients (700+ Clients Served) Read More »

Starting A Web Design Business: A Checklist For Your Web Design Agency

Starting a web design business is more relevant now than ever, Covid-19 showed businesses just how much a good online presence can make it or break it for their business. Although the demand for web design services is skyrocketing, it doesn’t mean that the road to success is a breeze. Like any other business, getting …

Starting A Web Design Business: A Checklist For Your Web Design Agency Read More »

Outsourcing Web Design Projects: How to Manage Campaigns Efficiently

Businesses are now finding it necessary to either create an ecommerce website or update their current ones and this is creating a great need for web development services. You must be feeling the effects of this spike in demand, thus, the necessity to outsource web design services. However, are you prepared to manage multiple outsourced …

Outsourcing Web Design Projects: How to Manage Campaigns Efficiently Read More »

SEO Software Guide: How To Find The Right One For Your SEO Business

Choosing the right SEO Software for your business can be a challenging task. Aside from the features that you have to consider before pushing through with a subscription, you also have to make sure that the software is compatible with your business process.  Why do you need SEO software? The challenges for SEO agencies or …

SEO Software Guide: How To Find The Right One For Your SEO Business Read More »

How To Set Up An Ecommerce Business

The continuous growth of ecommerce is skyrocketing as people worldwide are spending more time and money on the internet. This consumer behavior is triggering more businesses to adapt to the digital market and start an ecommerce business. There’s no denying the obvious: e-commerce is a gateway for businesses to increase visibility more than brick & …

How To Set Up An Ecommerce Business Read More »

Sell SEO Better: Must-Read Sales Books To Help You Sell SEO Services

SEO is one of the most in-demand businesses right now. Establishments and companies of all sizes are cramming to set up online stores left and right. After setting up shop, they’re all gradually seeing the value of investing in SEO services. That’s the reason starting an SEO business is turning out to be a logical …

Sell SEO Better: Must-Read Sales Books To Help You Sell SEO Services Read More »

Diving Into Ecommerce: Start With A Shopify Store

The change in buyer’s behavior has shifted, the line between physical and digital commerce continues to blur resulting in more businesses putting up their ecommerce website aiming to dominate the online market. Some entrepreneurs are still on the verge of transition, wondering where to begin, asking the question: What is the best e-commerce website? Frankly, …

Diving Into Ecommerce: Start With A Shopify Store Read More »

Web Design Questionnaire: 10 Questions to Always Ask Your Clients

After successfully selling web design and closing a client, you’re now ready to take the next step.  Where do you start? How do you make sure you’re not hitting roadblocks? Before you get your creative juices flowing and start coding, you need to be on the same page as your client. This starts with preparing …

Web Design Questionnaire: 10 Questions to Always Ask Your Clients Read More »

How to Be an SEO Consultant: 5 Steps to Solidify Your Success

Businesses have witnessed the power of SEO, and it’s enough to convince them to start hiring more SEO professionals.  In this age where businesses are banking on digital presence, SEO consulting can be a lucrative career. So, here’s the big question: how do you become one?  Like any other profession in the digital marketing industry, …

How to Be an SEO Consultant: 5 Steps to Solidify Your Success Read More »

How Tech Is Changing Marketing

Technology has revolutionized all industries, from construction to pharmaceutical and even retail. Therefore, it is no surprise that technology in sales and marketing has also transformed at a similar rate. Every business uses marketing techniques to bridge the gap between its services and consumers. For this reason, new technologies are constantly developed to increase revenue …

How Tech Is Changing Marketing Read More »

The Ultimate Shopify SEO Guide: Ecommerce Revenue Through Rankings

Customers now go beyond domestic online shopping and buy from overseas online retailers. Never mind the wait for shipment—as long as they can get the product they want, they’ll still buy it.  At the forefront of this growth of ecommerce transactions, Shopify has become the go-to platform of many online stores.  But, the boost in …

The Ultimate Shopify SEO Guide: Ecommerce Revenue Through Rankings Read More »

Why Online Reputation is Important to Your Agency

Every entrepreneur knows reputation can make or break any company. When it comes to  online reputation, studies show that you have two-tenths of a second to impress your audience before they form a perception of your website. While you probably shouldn’t care about what other people think, it’s different in business where reputation is a …

Why Online Reputation is Important to Your Agency Read More »

How to Hire A Great Account Manager For Your SEO Company

Account managers are an integral part of your business and client retention process. They are the key players who have the ability to make your business irreplaceable to clients. But having the wrong person for the position can cost you and affect your business. An estimated  72 percent of US employers said that they’re having …

How to Hire A Great Account Manager For Your SEO Company Read More »

What is SEO: Your 2021 Guide to Search Engine Optimization Marketing

Ever Googled something and asked how the results came to be? Why is Google showing a particular result from this website and not another? What’s the basis for a website ranking higher than another with the exact same topic? How can you make your website perform the same way? The internet is now an integral …

What is SEO: Your 2021 Guide to Search Engine Optimization Marketing Read More »

How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings

Most digital marketers talk to businesses and say, “You need to optimize your website.” But, how can they tell a business needs to have its website optimized? Even before you start selling SEO, it’s important to establish if a potential client has the need for the service. Otherwise, prospects won’t understand the value you’re presenting. …

How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings Read More »

How Predictable is Your SEO Workflow?

Every digital marketer knows nothing is set in stone when it comes to SEO. To continuously adapt to the needs of search users, Google updates its algorithm and focuses on value more than ever. While this implies the result from doing SEO is something you can’t control, this doesn’t mean your SEO workflow can’t be …

How Predictable is Your SEO Workflow? Read More »

Everything You Need to Know About the Google BERT Update

The need to constantly improve our current digital landscape allows for updates to pop up at unexpected times. The new Google BERT or “Bidirectional Encoder Representations from Transformers” is proving to be the right step towards innovation. You might be wondering, “Didn’t Google just update its core algorithm this June?” That’s only five months ago! …

Everything You Need to Know About the Google BERT Update Read More »

Google Search Console Data Extract Guide – An SEO’s Tool for Data-Driven Strategies

It’s rare to find an SEO specialist who doesn’t know what Google Search Console (GSC) is. As one of the considered treasures in terms of tracking SEO performance, Google Search Console is the first SEO tool any beginner (or even the most experienced digital marketers out there) will explore. At a glance, the tool can …

Google Search Console Data Extract Guide – An SEO’s Tool for Data-Driven Strategies Read More »

Why Aren’t Your Backlinks Succeeding?

You did your research, found the best topic and wrote an article, created the perfect outreach pitch for backlinks, and finally… you got them; backlinks in two digits. But, it hasn’t yielded the promised dream of SEO success. And you’re just extremely frustrated and clueless as to what the flip exactly went wrong. Been there, …

Why Aren’t Your Backlinks Succeeding? Read More »

How to Run an SEO Company

Managing an SEO company can be challenging, especially if you have limited to no prior experience in SEO and the online marketing industry. Start-up marketing agencies, in particular, will find it difficult to break into the industry if you do not know which parts of your business to focus on. What I want to do today …

How to Run an SEO Company Read More »

Digital Marketing Strategies When You’re Not Ranking: A Guide for New B2B Digital Marketing Agencies

As a digital marketing agency, you understand the various digital channels for marketing online provide the best way to expand your audience and reach new clients. Indeed, your very existence requires that you be able to sell this idea in the form of services to local businesses. But an effective digital marketing strategy often requires …

Digital Marketing Strategies When You’re Not Ranking: A Guide for New B2B Digital Marketing Agencies Read More »

SEO Proposal Template: How to Turn Your SEO Proposal Into The Ultimate Sales Tool

With our cutting-edge software, you can immediately increase your agency’s profitability by creating a SEO Proposal Template that fits unique clients. The best part is it expedites your process so you can prepare for multiple proposals simultaneously!  Global e-commerce sales are expected to rise each year, with Shopify estimating it to reach more than $6.5 …

SEO Proposal Template: How to Turn Your SEO Proposal Into The Ultimate Sales Tool Read More »

Agency Advantage – Start Growing Your Digital Marketing Agency Today

After almost a decade of helping agencies get to powerhouse status, a groundbreaking solution was overdue for agencies who are still dreaming of quitting their day jobs. Our Agency Advantage platform addresses the most pressing needs of new and struggling agencies by providing a solution to three major challenges: Lack of Authority – Agencies that …

Agency Advantage – Start Growing Your Digital Marketing Agency Today Read More »

How to Build Your Agency’s Brand

Here’s what you need to understand about branding—it’s more than just having a unique name and a logo. If you’re serious about starting an agency, the first thing that you need to pay attention to is your brand identity. After deciding on a name, designing a logo, and creating a persona for your agency, what’s …

How to Build Your Agency’s Brand Read More »

New Features to Grow Your Agency

Today, we’re releasing several new features that form SEOReseller’s Partner CRM – what we envision is to be an all-in-one marketing and sales solution for digital marketing agencies. These features make it easy for agencies to generate and track leads, send audits and proposals, and turn prospects into actual clients all from their white label …

New Features to Grow Your Agency Read More »

Key Takeaways – How to Sell Reputation Management to Your Clients

Regardless of the channel through which a potential customer discovers a business, they will at some point want to know about other people’s experience with that business. All it takes is a simple search. What they discover will determine if they become customers. This is why managing your client’s reputation is critical. It’s a message …

Key Takeaways – How to Sell Reputation Management to Your Clients Read More »

Outsource Web Design: Trust in the Experts, Grow Your Agency

As a digital marketing agency, you want to serve your clients with the best web design service and provide them the results they want for their business while also growing your revenue. But, do you need to do everything by yourself? No, you don’t […]

Tracking Your Client’s Leads Has Never Been This Easy

At SEOReseller, we’re all about giving you more tools to provide value to your clients. Today, we take an important step further into that direction with the release of our new Lead Tracker feature – available immediately to all new and existing campaigns for free […]

Content in SEO: How Does It Fit into Your Strategy?

“Content is king”. It’s a phrase that everyone in the digital marketing industry has come to embrace. You can’t succeed in SEO without quality content, and content will not be effective if you’re not implementing the right SEO strategy […]

Why You Need to Work with an Outsource SEO Company

Any good marketing agency knows what to do in-house and what to outsource. Given how limited campaign budgets are, it is a must for marketers to be decisive on the allocation of resources. A misstep in resource allocation can derail the progress and success of a campaign […]

13 Stats Every Digital Marketer Should Know for 2016 [Video]

The Digital Marketing Stat Sheet was intended as a handy reference to help agencies respond to difficult sales objections. But it also helped agencies see the bigger picture of the industry they’re a part of, the direction it’s heading, and how to prepare their agency accordingly. […]

Key Takeaways from How to Do Effective Keyword Research Webinar

Today’s consumers are driven by instant queries. 9 out of 10 users turn to search engines to look for information, and most of them use their smartphones when they search online. When they make a query, users type in search phrases that are related to what they’re looking for […]

How to Sell SEO: An Agency’s Guide to Getting More SEO Sales

As a digital marketing agency or freelancer, you know how important local search is. You know that any business will have a hard time reaching that coveted top rank organically if they don’t claim the top spots in local searches. But your clients don’t […]

Key Takeaways from the Overcome Sales Objections Webinar

Agencies will always get sales objections from clients, but the ones that eventually succeed are the ones that learn how to overcome these objections to build long-lasting business relationships. In the recent Boost Your Business Webinar: Overcoming Sales Objections like a Powerhouse, Tim joined Bernard again to give tips on how to address the most …

Key Takeaways from the Overcome Sales Objections Webinar Read More »

SEO Campaign Strategies for Highly Competitive Niches

Agencies accustomed to serving smaller businesses are often at a loss when they have an opportunity to work for a larger enterprise. Although you have more resources to work with since these clients typically have deeper pockets, you also face the task of trying to rank a client for a highly competitive niche. […]

Key Takeaways from Selling SEO the Right Way

Last week’s Boost Your Business Webinar focuses on becoming an expert at selling SEO. Bernard and William discussed different touch points that show partners and freelancers how to go from good to great in pitching their SEO services. […]

Key Takeaways from the How to Keep Clients Webinar

The agencies that have loyal clients are the ones that keep growing at a steady rate. It’s from loyal clients that agencies generate repeat business and predictable revenue, eventually becoming sustainable businesses. But what can agencies do to improve their client retention, and where should they focus their relationship-building efforts? In the recent Boost Your …

Key Takeaways from the How to Keep Clients Webinar Read More »

Searching Small: Why Bother with Local and How to Make it Big

There are several elements in Search Engine Optimization that need to act in perfect concert before it can work. Vigilant link building, creative content, intriguing PPC ads, and efficient marketing strategies all play a part in the success of a campaign. But, no matter how hard we work, it’ll all be for nothing if we …

Searching Small: Why Bother with Local and How to Make it Big Read More »

Upselling and Cross-selling Your SEO Services to Maximize Profits

Upselling and cross selling are quite the buzzwords in the world of retail, whether it be over the Internet or in actual store locations. These are the strategies used to maximize profit while ensuring that customers make the most of their purchase through complementary offerings. These selling techniques, however, are not exclusive to retail or …

Upselling and Cross-selling Your SEO Services to Maximize Profits Read More »

Is Getting Quality Links Enough to Remove Penguin Penalties?

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. In his year-end Webmaster Central hangout session, John Mueller addressed one of the most interesting questions in the SEO community: Hypothetically, would an increase in the percentage of quality backlinks help resolve a Penguin penalty? With this query comes many more questions and opens …

Is Getting Quality Links Enough to Remove Penguin Penalties? Read More »

What Is An Ideal Bounce Rate?

You optimized a client’s website, but after two months of doing SEO, the site’s performance is nowhere near your target.  There are different SEO metrics that you can look at to see why the website is not performing, and one of these is the site’s bounce rate.  In SEO, having a high bounce rate from …

What Is An Ideal Bounce Rate? Read More »

Uncover High Value Keywords With These Secrets

As online marketing shifts toward intent and interest, I always advise agency partners to leverage audience targeting and make great strides with advanced conversion modeling. This is where smart keyword selection comes in. Keyword selection goes beyond knowing what search users usually type in queries; its true value lies in how you build the direction …

Uncover High Value Keywords With These Secrets Read More »

Take Your SEO Startup to the Next Level with Our Free Templates and White Papers

“Can I start my own SEO company even without formal training or experience?” This is a question we’re often asked, and our answer is always yes. The key is knowing the essential work that needs to be done, having the right tools, and knowing the right people. You’ve probably read other stuff online telling you …

Take Your SEO Startup to the Next Level with Our Free Templates and White Papers Read More »

SEO Campaign Management: How to Launch a Successful SEO Project

“What exactly happens after launching my campaign?” This is a common and pressing question we get from SEO resellers every day. An inquiry that is so basic yet requires a full explanation about what we mean by “getting your campaign rolling” with our SEO services.  After filling out our order form and making your payment, …

SEO Campaign Management: How to Launch a Successful SEO Project Read More »

A Complete Guide to the SEO Platform

Over the past 6 years I’ve worked with a lot of SEO tools and platforms. Some hit certain aspects of reporting dead on, some lack in API integration, consistency or UX. Since our client base are agencies that need to prove ROI and show clients real results, our platform is designed with that as the …

A Complete Guide to the SEO Platform Read More »

SEOReseller.com Penguin 3.0 Promos

*** Read what’s new on the Penguin Algorithm as of 11/26/2015 here. Free Link Clean Up! We’re doing free link clean up for all new customers. Yup, 100% free to get your links cleaned up. *Valid until the end of October with an enrollment of a 6 months organic SEO package. *Enrollees must pay the first …

SEOReseller.com Penguin 3.0 Promos Read More »

Hashtag Growth Hacking Tricks for Lead Generation

Ever since Twitter began its hashtag posts in 2009, many users adopted the habit to other social networks like Facebook and Instagram. We’ve seen the famous pound sign in almost every post to highlight events, topics, and things that are popular−or what users want to become popular. Google+ hashtags have a different purpose, though. While these can …

Hashtag Growth Hacking Tricks for Lead Generation Read More »

4 Easy Ways to Boost Client-Provider Relationship and ROI

One of the top concerns for businesses everywhere is building and maintaining a strong relationship with clients. This is particularly true for agencies in the SEO and digital marketing industry, where success or failure lies on how good a company can relate to clients and its target audience. The start of any good client-provider relationship …

4 Easy Ways to Boost Client-Provider Relationship and ROI Read More »

How to Go from a Website to a Brand through SEO with SEOReseller.com

Establishing your brand online is a challenging task, especially with the amount of competition you’re up against. Just because it’s challenging doesn’t mean it’s impossible – it’s well within your reach with the help of SEO. We’ve released a new video that explains how you can take your website to the next level and make …

How to Go from a Website to a Brand through SEO with SEOReseller.com Read More »

Google Introduces New Webmaster Academy

Earlier this month, Google announced its new Analytics Academy course to help marketers use Google Analytics better. Now they’ve expanded the educational modules found in the Google Webmaster Academy. The Google Webmaster Academy was first launched in 2012 to help beginner webmasters learn how to improve their website. The lessons included tips on getting a …

Google Introduces New Webmaster Academy Read More »

Study: Site Search Data Not Used by 57% of Ecommerce Brands

On-site search data provides you with great insights on the activity of your audience, allowing you to tailor your marketing campaign according to their behavior and interests. Site search is especially useful for ecommerce brands that want to know what their consumers want. However, a recently released study shows that majority of these brands do …

Study: Site Search Data Not Used by 57% of Ecommerce Brands Read More »

4 Sources for Guest Blogging Opportunities

Finding and earning guest blogging opportunities can be challenging, especially after Google changed their web spam definitions and included guest blogging on the list. Many bloggers are being more careful about the type of content they receive online. You will need to build your network among high-authority blog owners and online influencers in order to …

4 Sources for Guest Blogging Opportunities Read More »

Does PageRank Still Have Value Today?

PageRank used to be one of the factors you monitored regularly to determine how your campaigns are working. It was once a reliable source of information, as it was updated regularly and it reflected the quality of your links and your overall site health. Over the years this has changed, and now we hardly ever …

Does PageRank Still Have Value Today? Read More »

How to Maximize Your Internal Linking Structure for Better Rankings

The latest search engine ranking factors show the importance of having a strong link profile – it correlates with having higher rankings. But before you even think about how you can get appropriate third-party links, you’ll need to focus on the internal linking structure of the site you are optimizing. Done improperly, internal linking could …

How to Maximize Your Internal Linking Structure for Better Rankings Read More »

How to Protect Your Websites from Link-Based Negative SEO

The main goal of search engine optimization is to help your campaigns gain visibility on the SERPs, enabling your clients to reach their target customers. However, some marketers use SEO tactics to negatively influence your rankings. Among the tactics used in negative SEO, link-based techniques are some of the easiest to implement – and could …

How to Protect Your Websites from Link-Based Negative SEO Read More »

Conversational Search and the Future of Google’s Search Query Processing

Understanding the way search engines process queries lets us know what adjustments are necessary to make websites more visible in the SERPs. The process of search engine optimization becomes more complex as the queries search engines learn to interpret become more advanced. In a recent interview, Google Research Fellow Jeff Dean gives us insight into …

Conversational Search and the Future of Google’s Search Query Processing Read More »

Google Introduces ‘In-Depth Articles’ to their Search Results

There’s a new kind of listing you can rank for with high quality, well-researched, and well-written content: In-Depth listings. Google introduced the new feature last Tuesday through their official Webmaster Central blog, and is now rolling out on Google.com in English. Google explained that research shows that 10% of the topics users want to learn …

Google Introduces ‘In-Depth Articles’ to their Search Results Read More »

Top 7 Future-Proof SEO Fundamentals You Should Know

Future-proofing your SEO is becoming more urgent as search engine algorithms become more intelligent. The measures you take today as an online marketer should protect your own and your clients’ websites from future updates. Make sure not to miss these seven elements when creating your optimization strategy. Quality Content What both readers and algorithms want …

Top 7 Future-Proof SEO Fundamentals You Should Know Read More »

How to Overcome Penguin Updates

Penguin is becoming more unforgiving to violators of Google’s Webmaster Guidelines with every update from Google. As they zero in on more unnatural links, some of the updates they’ve previously released may have affected your campaigns. You’ll need to take steps to overcome previous Penguin updates and prepare your websites for upcoming changes to the …

How to Overcome Penguin Updates Read More »

How to Increase Your Blog Readership

As a marketing tool, blogs do it all – they tell your audience what your brand is about, they establish your authority, and they give you a free platform where you can pitch your products and services. Driving more traffic to your site means achieving these at a larger scale. It’s important to remember that …

How to Increase Your Blog Readership Read More »

How to Streamline Your SEO Campaign Process

Clients, by nature, are usually hoping for either or both of these things: instant actions, and instant results. A streamlined SEO process is very important in ensuring client satisfaction and maximized the use of your resources. Improving your process by getting rid of bottlenecks, removing constraints, and resolving issues makes scaling your SEO business easier. …

How to Streamline Your SEO Campaign Process Read More »

The Road to Becoming a Content Marketer

The demand for content marketers is consistently increasing, which is why it’s important that you become an expert in content marketing if you are an online marketer. Most people make the mistake of thinking being a good writer is the same as being a good content marketer. It’s one of the biggest misconceptions about content …

The Road to Becoming a Content Marketer Read More »

How to Design Emails to Reach the Inbox

Sending out email newsletters is one of the easiest ways to reach your target audience. Email correspondence brings you one primary challenge though: ensuring that your message reaches your target audience’s inbox. I want to share some practices that will help ensure your emails will reach their intended recipients, and not the dreaded spam folder. …

How to Design Emails to Reach the Inbox Read More »

How to Group Keywords for Silo Pages

Grouping keywords for silo pages can be tricky because the purpose of making silo pages is to focus on one main keyword. You need to develop a keyword grouping strategy that will not compromise your silo structure by confusing both visitors and search engine algorithms. I want to share tips on creating your strategy and …

How to Group Keywords for Silo Pages Read More »

How to Establish an SEO-Centric Culture

Building a successful SEO business requires more than extensive knowledge of search optimization. A campaign only becomes successful when your company works like a well-oiled machine whose parts work together towards fulfilling its main purpose. Think of an SEO-centric culture as your oil, and this oil consists of collaboration and communication between all your departments. …

How to Establish an SEO-Centric Culture Read More »

Building Mobile-Optimized Websites

Your target audience is quickly shifting towards mobile. A study from Nielsen released just last month showed that last year, 53% of Americans were using smartphones – 53% for shopping, 53% for banking and finance, and 84% for search and navigation. Mobile has brought the U.S. $6.7 billion in revenue, and this figure is expected …

Building Mobile-Optimized Websites Read More »

SEO Performance Should Be Measured by Organic Conversions

Measuring your SEO performance is very difficult today because there is no standard formula for determining success. It’s important to give your clients a measure of success that clearly shows how your progress benefits their business. I always am asked about what metrics to measure and why these are important, and I want to share …

SEO Performance Should Be Measured by Organic Conversions Read More »

How to Build Links in 2013

The process of building links has changed dramatically over the years as search engines evolved. Algorithms are now more focused on the user experience and not on the mere number of links you can get for any given website. I want to share with you how to build a strong and future-proof link portfolio for …

How to Build Links in 2013 Read More »

How to Outsmart Your Competitors at SEO

How do you cut your way through all the noise and competition and stand out from other SEO companies in the market? Simple: develop better SEO and online marketing strategies. Outsmart your biggest SEO competitor today and make them irrelevant by following these tips. Talk to Your Clients The biggest mistake your competitors make is …

How to Outsmart Your Competitors at SEO Read More »

What Type of White Label SEO Solution is Best Fit for My Agency

Choosing the right products for your agency can be difficult, especially if you’re a start-up agency. I already shared with you how to determine if you need white label SEO solutions. Today, I want to help you discover what type of white label SEO solutions suit your agency. Search Engine Optimization Why You Need It: Millions …

What Type of White Label SEO Solution is Best Fit for My Agency Read More »

The 5 Metrics that Matter for SEO

Measuring the success of your SEO campaigns can be tricky. One of the first things we always get asked is how we measure SEO. Today, I want to share with you what metrics matter when looking at the progress of your SEO campaigns. Organic Traffic One of the things you will notice changing as your …

The 5 Metrics that Matter for SEO Read More »

How to Come Up with the Best Site Architecture

Organizing your website architecture the right way is important in ensuring the success of your SEO campaign. This can be tricky, given the algorithmic updates Google has released over the past year. Having strong website architecture also makes it easier for visitors to find the information they need on your site, improving their browsing experience. …

How to Come Up with the Best Site Architecture Read More »

Top 5 Page Level Keyword Usages

Where you place your keywords on specific web pages affects how easily your target market finds you. In today’s blog, I want to share with you the top 5 page level keyword usages. I will give a brief explanation of why it is important to use keywords in this context and how it affects your …

Top 5 Page Level Keyword Usages Read More »

How to Pitch Using Our SEO Proposal

In today’s blog, I want to continue our educational sessions and focus on your marketing strategy. Your sales pitch is your last chance to convince potential clients that you can give them the marketing strategy they need for their business. I want to discuss how our branded SEO proposals can help improve your pitch and close …

How to Pitch Using Our SEO Proposal Read More »

How to Know if Your Site is Over-Optimized for a Specific Keyword

Google’s algorithmic updates are becoming more adept at zeroing in on spam and putting quality relevant content in the spotlight. The Penguin update earlier this year hit many websites hard, even those that did not intend to offer spam, but were simply over-optimized. Now more than ever, it’s important to know whether you’re over-optimizing your …

How to Know if Your Site is Over-Optimized for a Specific Keyword Read More »

Three Top Upselling Strategies in Online Marketing

Knowing how to upsell your online marketing products helps you attract more new leads and build longer relationships with customers. In today’s blog, I want to share strategies you can use to upsell more effectively. Before the Sale: Visibility Matters Upselling is easier when done online because the only limit to your display of products …

Three Top Upselling Strategies in Online Marketing Read More »

Fear, Uncertainty and Doubt over bad links are gone after Google launched Disavow Tool

After a number of people started publicly wishing for a disavow tool, Matt Cutts took the stage at Pubcon and announced the much awaited Disavow Links Tool. Disavow Tool is a new approach that Google brought to the webmaster table by giving site owners the ability to remove as many spammy or low-quality links from …

Fear, Uncertainty and Doubt over bad links are gone after Google launched Disavow Tool Read More »

How to Come Up with a Content Strategy for Local SEO

Having an effective content strategy for local SEO helps drive relevant traffic, turn visitors into brand ambassadors, and boost your conversions and revenue. In today’s blog, I want to share how you can come up with an effective content strategy that draws in your local target market. Your market wants an authority figure, and giving them …

How to Come Up with a Content Strategy for Local SEO Read More »

The Power Of Customer Advocacy In SEO

Recent algorithmic updates by Google have uncovered exciting new SEO opportunities for brands. One of these opportunities is using brand advocacy as leverage to build a better content and link building portfolio to rank higher in SERPs—an important move when executing a local SEO strategy for hotels and restaurants. This relationship is characterized by transparency, …

The Power Of Customer Advocacy In SEO Read More »

The Rise of Context Marketing: Content, in the Right Context, is King

Context marketing is very important because search engines have shifted their algorithms to mimic user experience. Producing keyword-centric unique content isn’t good enough to get you or your clients the visibility you need. This is where context marketing comes in – you include your target audience in the content development equation, and you choose the right location …

The Rise of Context Marketing: Content, in the Right Context, is King Read More »

Google Introduces a New Way of Tagging News Articles

Now, here is some good news for publishers. Yesterday, Google announced a new meta keywords tag strictly for news articles called the news_keywords. This means that news editors are now given more leeway to exercise creativity when writing catchy headlines and body text instead of limiting themselves to specific keywords. Galfi, Google news product manager, …

Google Introduces a New Way of Tagging News Articles Read More »

Video SEO Guide – How to Show Video Snippets in Google SERPs Listings

Google is finding more ways to give rich media the credit they deserve on their SERPs. Today, photos and videos count towards website rankings when they are properly optimized. This is what I want to talk about in today’s blog. Video SEO helps ensure Google shows and credits the right videos for your clients’ websites. …

Video SEO Guide – How to Show Video Snippets in Google SERPs Listings Read More »

Incredibly Insightful Confidential 2012 Google Guideline Handbook Leaked

On September 06, 2012, Google’s Guideline Handbook was leaked online dated as June 22, 2012 – The document was prepared for search quality raters that Google employ using contractors.  Google has more than 4,500 people around the world evaluating the search results and assigning scores – that further get defined in Google’s search algorithm. The …

Incredibly Insightful Confidential 2012 Google Guideline Handbook Leaked Read More »

How to Increase Your Website Brand Authority

In today’s blog, I want to talk about how you can increase your website brand authority. Increased website brand authority leads to wider network association, better search exposure, brand awareness, more clicks, and higher conversion rates. The following are the basic things that help increase and strengthen your website brand authority. Quality Links Quality links …

How to Increase Your Website Brand Authority Read More »

How to Sell SEO Like a Rock Star

We’re dedicated to helping our partners achieve their business goals and grow in the SEO industry. This is why in today’s blog, I want to discuss how to sell SEO services like a rock star. Use this as an introductory guide to becoming a successful SEO reseller, whether it’s your first time in the industry …

How to Sell SEO Like a Rock Star Read More »

SEOReseller.com Featured On Major Publications – Recap

Recently, SEOReseller.com was featured on 3 major SEO industry publication sites. These are articles written by our Director of Marketing, Clayton Wood. Don’t worry if you missed them, you can check them all out here in one easy-to-read digest. 1- SearchEngineJournal.com – Google Updates Results: Small Businesses Suffer In the last few Google updates, there have …

SEOReseller.com Featured On Major Publications – Recap Read More »

On Google Updates & Onpage Audits

In the recent weeks Google has been aggressively rolling out algorithmic updates such as the Panda and the most recently “Penguin” update. These updates are classified by Google as “algorithmic” update in simple term means a machine “bot” determining whether a site qualifies as “high quality” or “low quality”. Our methodology has always been to …

On Google Updates & Onpage Audits Read More »

Coming Soon: Panda Update

Hugh Walpole once said “Happiness comes from… some curious adjustment to life.” In our industry, we make a lot of adjustments once Google update’s its algorithm. Companies who offer seo services, should be ready for these changes, because it will greatly affect how sites become visible online. Matt Cutts, Google spam czar, sent out a tweet …

Coming Soon: Panda Update Read More »

Google Says Goodbye To PageRank?

Without notice, Google appears to have rolled out an update that’s keeping third-party tools from displaying PageRank. Popular SEO aids such as SEOQuake and Alexa are showing N/A instead of proper PR values, leading SEO specialists across the globe to speculate that Google may have pulled the plug on the technology that propelled it to …

Google Says Goodbye To PageRank? Read More »

Build Good Links

As part of the SEO industry, we all know how important links are. Let’ just put it this way, without the links, your site won’t get a lot of traffic—and this is just one of the responsibilities of an SEO outsource company. You have to remember that good links are the ones that deliver relevant …

Build Good Links Read More »

How To Check If Your Rankings Dropped

If your site’s rankings has suddenly dropped, or if you think that it has been penalized or not indexed, check on a few things first before being wary. Most companies today wouldn’t want to worry about their SEO tactics. What they do is outsource seo to a known company such as seoreseller.com to make sure …

How To Check If Your Rankings Dropped Read More »