With rapid digitalization, information flows at the speed of light, and user attention spans are becoming shorter. Studies reveal that the average user spends 54 seconds on a webpage before deciding to engage further or move on. That’s the blink of an eye in the digital realm. This fleeting window of opportunity underscores the critical …
Website Optimization Strategies for Improved User Experience Read More »
In recent years, the rise of artificial intelligence (AI) has been truly remarkable. It has established itself as a transformative force across industries, with an estimated revenue of $86.9 billion in 2022 alone. Among the intriguing AI innovations, one remarkable creation shines: Google Bard AI. This innovative marvel not only demonstrates the incredible capabilities of …
The rise of digitalization is an undeniable trend in today’s economy, with people spending more time online than ever before. A 2021 Pew Research Center report found that 31% of adults in the U.S. admit to spending time online almost constantly. This data presents a significant opportunity for businesses to expand their reach and create …
The Importance of Audience Segmentation in Google Ads in 2023 Read More »
Was 2022 the year you finally saw success in your business’s website performance? If not, don’t worry. The reality is that 90% of e-commerce businesses fail within the first 120 days due to poor marketing strategies. But if you’re smart about your Search Engine Optimization (SEO) techniques, you can double your web traffic and be …
5 Powerful SEO Secrets to Double the Web Traffic Read More »
On November 17, SEOReseller launched a new addition to the KEX+ webinar, where we have in-depth discussions of industry-related topics and provide professional advice to help your websites rank. In the last episode, Bernard San Juan III and Jeriel Martinez talked about the pillars of search engine optimization: Technical On-Page Content Off-Page Localization You’ll find …
KEX+ Recap: The 4 (+1) Pillars of Search Engine Optimization Read More »
60% of marketers claim SEO provides them with their highest-quality leads. When you hear “SEO,” you likely think of metadata optimization, keywords, and organizing pages, all things that have to do with your website. However, a successful campaign will also incorporate strategies to optimize for ranking factors outside your website. Learn about the two main …
Search engine optimization (SEO) should be the cornerstone of any online marketing strategy, as 68% of all online experiences start with a search engine. This means your clients are invisible to a vast pool of potential customers if their websites aren’t optimized, no matter how good their other digital assets are. However, you can’t just …
Consumer behavior changed dramatically in the last decade, and the rise of local search has been a game changer for businesses. 46% of Google searches are locally oriented, and near-me searches increased by 150% in the last two years. At SEOReseller, we often get asked about the best way to approach local SEO for our …
Suppose you’re providing SEO to a department store or coffee shop. How will you give them value when they’re competing for keyword rankings against big names like Walmart or Starbucks? The answer is a local strategy. Forty-six percent of all Google searches are for local information. This means a business website can rank high for …
The Missing Ingredient in Your SEO Strategy: Local Read More »
Congratulations, you’ve created content that has caught people’s attention. But consumers’ expectations of brands are at an all-time high while their attention spans are at an all-time low. So how do you make sure their attention lasts? Hub content is the answer. What is Hub Content? The second of the 3H of content marketing—hero, hub, …
Hub Content and Its Role in Your Content Marketing Strategy Read More »
The sheer volume of data we create on a daily basis is truly astounding. According to International Data Corporation (IDC), the world is expected to generate 175 zettabytes of data by 2025. For agencies, this is both a blessing and a curse. On one hand, more data means more insights to help drive marketing efforts. …
How Hero Content is Driving Agencies’ Content Marketing Read More »
With the ever-increasing importance of SEO (Search Engine Optimization) in the online marketing world, it’s essential for any business to be able to track the SEO viability of the content they produce. The most practical and most versatile way to always keep an eye on how well your business excels in the SEO department is …
Almost half of the world’s web traffic comes via mobile searches. If you are working in the digital marketing niche and don’t have a mobile SEO strategy, you are missing most of your potential users. Besides putting in efforts in the digital marketing world, you also have to think smart in terms of how you …
Marketing studies have revealed that the average consumer’s attention span dropped from 12 to 8 seconds. For success in the digital landscape, it is imperative to exploit those gold-fish memory moments to their fullest potential and capture the customer’s interest. The best method to put this into practice is with relevant content. Making your website …
How AI Content Can Help You Scale Your SEO Campaign Read More »
Search optimization is critical in today’s digital society. If you don’t have a solid optimization strategy, then it’s likely that your competitors are outranking you at every turn. There are so many optimization acronyms floating around these days. How do you know which is right for your company? It’s not as complicated as it may …
Comparing SEO vs. SEM: Differences, Benefits, and More Read More »
SEO. It’s not new, but it’s increasing in both popularity and need. But, with so much conflicting information on the internet and with Google constantly updating its ranking factors, it’s no wonder you have questions. SEO is as clear as mud — we get it. The purpose of this post is to provide you with …
SEO FAQ: 50 SEO Questions and Answers All in One Place Read More »
Businesses with multiple locations encounter unique challenges when trying to boost their ranking. There is lots of information out there about SEO best practices, but what helps multi-location businesses? Why does multi-location SEO matter? And where can you start? Here is a list of strategies that you can use to bolster your multi-location SEO campaign …
Multi-Location SEO Strategies for Businesses With More Than One Location Read More »
You know that in the world of SEO, content reigns supreme. But not just any content. These days your content has to be superbly executed and highly valuable. If you’re new to SEO writing or diving into a website redesign, the pressure to create rank-worthy content is likely daunting. SEO writing does not have to …
How to Effectively Use SEO Writing to Boost Your Search Engine Performance: 13 Tips Read More »
What Is Organic SEO and Why Is it So Important for Your Business? Organic SEO (and the term “SEO” in general) can get thrown around in the marketing and advertising world a lot.You know it’s important, but you’re not quite sure why.
It often starts with the idea of being your own boss. Then that idea breeds another one – achieving success. No matter what brought you on the path of starting an SEO business, it boils down to these two questions: What is an SEO business and are you willing to give it your 100%? The …
Starting an SEO Business: The Ultimate Checklist for Your SEO Company Read More »
What is B2B SEO and How is it Different from B2C SEO? To understand B2B Search Engine Optimization (SEO), you first need to understand SEO in general. SEO is any practice that helps pages on your website show up on Google and other search engines. By showing up on Google, your website can generate more …
11-Step, Easy-To-Implement B2B SEO Strategy in 2021 Read More »
One of the most effective ways to gain organic traffic is through blogs. Blogging allows you to connect with people, more specifically, people who matter to your website. Here, we’re going to take it a step further and discuss one blogging strategy that is widely utilized by marketers to amplify their reach: guest blogging. It’s …
What is Guest Blogging and Why is it Important for Businesses? Read More »
Finding the right web design lead is not an easy feat, however, once you find them, you want to make sure that you close the sale. For that to happen, a client should be able to understand what they’re getting and what your services entail. This is why creating a website design proposal that establishes …
Website Design Proposal to Close More Clients (700+ Clients Served) Read More »
All modern businesses have one common goal — to become an internet sensation. With a significant rise in the cost of advertising in print and electronic media over the last couple of years, many small businesses have opted to go for digital marketing, which is more cost-effective. The increased popularity of social media has also …
5 Ways to Make Sure You are Choosing the Best Digital Marketing Agency Read More »
When it comes to web designs, things can change rapidly. This means that your clients’ needs and preferences will change as well. Not to mention, important aspects like Google algorithms and how your website will be crawled and indexed by search engines will develop at an increasingly fast pace. This is why some agencies choose …
Starting a web design business is more relevant now than ever, Covid-19 showed businesses just how much a good online presence can make it or break it for their business. Although the demand for web design services is skyrocketing, it doesn’t mean that the road to success is a breeze. Like any other business, getting …
Starting A Web Design Business: A Checklist For Your Web Design Agency Read More »
Businesses are now finding it necessary to either create an ecommerce website or update their current ones and this is creating a great need for web development services. You must be feeling the effects of this spike in demand, thus, the necessity to outsource web design services. However, are you prepared to manage multiple outsourced …
Outsourcing Web Design Projects: How to Manage Campaigns Efficiently Read More »
Most agencies find it challenging to construct an SEO report that can satisfy clients. Going back to the fundamentals, progress reports are needed so that you can convey results to clients as clearly as possible. After all, your clients have partnered with your agency for the complete SEO services you provide, and part of the …
Are you wondering about ways you can grow a local business? Are you prepared to adapt new ways to attract quality leads and close profitable clients? Are you ready to learn more about link building and how it can open doors to a business? If you are, then you’re in the right place. The challenge …
Link Building: How to do Outreach for a Local Audience Read More »
Choosing the right SEO Software for your business can be a challenging task. Aside from the features that you have to consider before pushing through with a subscription, you also have to make sure that the software is compatible with your business process. Why do you need SEO software? The challenges for SEO agencies or …
SEO Software Guide: How To Find The Right One For Your SEO Business Read More »
The continuous growth of ecommerce is skyrocketing as people worldwide are spending more time and money on the internet. This consumer behavior is triggering more businesses to adapt to the digital market and start an ecommerce business. There’s no denying the obvious: e-commerce is a gateway for businesses to increase visibility more than brick & …
Getting leads, expanding the client base, and maintaining a steady stream of sales are still some of the major goals for businesses today. Increased visibility remains to be one of the most effective ways of reaching those goals and the channels for it are constantly evolving. Right now, more people are turning to the internet …
GMB and Local SEO: How To Get Your Business On Google Read More »
SEO is one of the most in-demand businesses right now. Establishments and companies of all sizes are cramming to set up online stores left and right. After setting up shop, they’re all gradually seeing the value of investing in SEO services. That’s the reason starting an SEO business is turning out to be a logical …
Sell SEO Better: Must-Read Sales Books To Help You Sell SEO Services Read More »
“How much do you charge for web design?” It’s one of the first questions you’ll hear from potential clients looking for web design services. There’s no right or wrong answer to this question—you’ll hear different answers from different experts. Website design pricing often ranges from $1000 to $60,000 and over, depending on the build and …
Website Design Pricing Guide: Increase Your Web Design Revenue Read More »
The change in buyer’s behavior has shifted, the line between physical and digital commerce continues to blur resulting in more businesses putting up their ecommerce website aiming to dominate the online market. Some entrepreneurs are still on the verge of transition, wondering where to begin, asking the question: What is the best e-commerce website? Frankly, …
Diving Into Ecommerce: Start With A Shopify Store Read More »
Businesses have witnessed the power of SEO, and it’s enough to convince them to start hiring more SEO professionals. In this age where businesses are banking on digital presence, SEO consulting can be a lucrative career. So, here’s the big question: how do you become one? Like any other profession in the digital marketing industry, …
How to Be an SEO Consultant: 5 Steps to Solidify Your Success Read More »
Technology has revolutionized all industries, from construction to pharmaceutical and even retail. Therefore, it is no surprise that technology in sales and marketing has also transformed at a similar rate. Every business uses marketing techniques to bridge the gap between its services and consumers. For this reason, new technologies are constantly developed to increase revenue …
Marketing reports are indispensable for any business. But they form the bread and butter of what digital marketing agencies do. How else would we prove our worth to our clients? In this article, we look at the advantages of using an automated reporting system for your agency analytics. We’ll also explain some report automation best …
One of the important digital assets of every SEO business is a responsive, visually-captivating website. Without your website, your SEO business lacks the identity to stand out from the rest. Building your agency website becomes less complicated if you have the best SEO agency WordPress theme. You need one that displays your SEO agency’s branding …
25 Best WordPress Themes for SEO Agencies in 2020 Read More »
You know it. Revenue is the most important factor in determining whether your business will thrive, or wither with time. That’s why whether you’re just starting an SEO business or you’re already running one, knowing which metrics impact it directly will show you how to grow your business and sustain it. There are so many …
The Key Business Metrics of a Successful SEO Agency Read More »
There’s more to SEO mastery than developing your skills. It’s also about having the right SEO tools. In today’s digital world, data is currency. Think of yourself as the common handyman – would you go to work without having the right tools? Definitely not. But, with tons of SEO tools out there, you’ll need to pick the …
The Best SEO Tools for Your Agency Toolkit in 2021 Read More »
For a business owner, it’s crucial to know whether every strategy applied to your business is working or not. Likewise, if you’re an SEO agency, you have to know your key performance indicators on your white label SEO dashboard and be able to constantly measure them. This will allow you to present valuable reports to …
11 SEO Metrics: How Successful is Your SEO Campaign? Read More »
If you want to become an SEO expert, you’ve come to the right place. There’s no denying how much the SEO industry has grown over the past few years. SEO spending is nearing $80 billion – that’s for the U.S. alone. Imagine how much it can garner globally. This goes to show that people are …
How to Become an SEO Expert in 2020: Free Guide to Build Your Expertise Read More »
SEO is becoming a major part of any business. When it comes to online advertising, majority of marketers view SEO as a more effective strategy than PPC. What’s more interesting? E-Commerce is growing at a fast rate. From USD 2.3 trillion in sales last 2017, it’s expected to double by 2021. That’s a whopping USD …
Outsourcing vs In-house: Which One For SEO Agencies? Read More »
Every entrepreneur knows reputation can make or break any company. When it comes to online reputation, studies show that you have two-tenths of a second to impress your audience before they form a perception of your website. While you probably shouldn’t care about what other people think, it’s different in business where reputation is a …
Why Online Reputation is Important to Your Agency Read More »
Account managers are an integral part of your business and client retention process. They are the key players who have the ability to make your business irreplaceable to clients. But having the wrong person for the position can cost you and affect your business. An estimated 72 percent of US employers said that they’re having …
How to Hire A Great Account Manager For Your SEO Company Read More »
Most digital marketers talk to businesses and say, “You need to optimize your website.” But, how can they tell a business needs to have its website optimized? Even before you start selling SEO, it’s important to establish if a potential client has the need for the service. Otherwise, prospects won’t understand the value you’re presenting. …
How to Do an SEO Audit: A 10-Point Checklist to Improve Rankings Read More »
Business. Risk. These two words have always been synonymous to each other. Even industry moguls like Bill Gates said that “Business is a money game with a few rules and a lot of risk.” This rings true if you have a lot at stake. Running a business is not the usual nine-to-five office work with …
11 Major Challenges of Scaling Operations Explained Read More »
Planning for the success of an SEO campaign starts with knowing the gaps and opportunities. Think of choosing which battles you can win and which you’ll need further strategizing. It’s for this reason that marketers start a SWOT analysis at the very start. When it comes to SEO, on the other hand, this analysis comes …
Agency Secrets: Selling SEO with Your Website Audit Read More »
The need to constantly improve our current digital landscape allows for updates to pop up at unexpected times. The new Google BERT or “Bidirectional Encoder Representations from Transformers” is proving to be the right step towards innovation. You might be wondering, “Didn’t Google just update its core algorithm this June?” That’s only five months ago! …
Everything You Need to Know About the Google BERT Update Read More »
The SEO industry is nearing the $100 billion mark in terms of how much businesses will be spending on SEO services. The search term “SEO” also has a significant growth over the years, which shows an increase in interest in the industry. But, as the industry continues to reach new levels, not all agencies are …
[Success Stories] How SEO Agencies Scale Their Business Read More »
It’s rare to find an SEO specialist who doesn’t know what Google Search Console (GSC) is. As one of the considered treasures in terms of tracking SEO performance, Google Search Console is the first SEO tool any beginner (or even the most experienced digital marketers out there) will explore. At a glance, the tool can …
Google Search Console Data Extract Guide – An SEO’s Tool for Data-Driven Strategies Read More »
The rise of the $14bn/year industry is an untapped market of dirty profitable businesses. Businesses in the cleaning and sanitation industry including garbage removal services, laundry, pest control, and commercial sterilization are booming, with YoY growth trending. What’s unique about this industry is the service coverage of cleaning solution providers. Within each location across America, …
Niche Guide: Digital Marketing In The Cleaning Industry Read More »
The American medical landscape is changing. In 2000, 57% of physicians practiced independently. That figure dropped to 31% in 2018. These days being an employed physician is the norm. And you can’t blame these guys. It’s just not good business to let go of a chance at stability and security. Recent developments have made a …
Niche Guide: Digital Marketing In The Medical Industry Read More »
For any SEO agency, marketing and selling SEO services should be second nature. After all, to be the SEO agency of choice for many businesses, it’s important that you know how to walk the talk. That’s not always the case, though. As agencies focus on operations, some put off marketing their SEO services until they …
How to Market Your SEO Services (and Win More Clients) Read More »
SEO is becoming a hot commodity and everyone who’s heard of what it can do wants in on the action. Even though that’s the case, many businesses are having a hard time finding quality SEO Leads. Leads who can spend $1000 or more a month. How do you find quality leads and turn them into qualified …
Scaling Lead Generation: How To Find Qualified SEO Leads Read More »
A marketing contract can make or break any deal. Not just to get the signatures on the dotted line, but as a binding agreement that gives both parties equal opportunity to showcase what they can deliver. Using a contract for SEO, the sentiment is the same, but the details that go into an SEO contract …
What to Include in Your SEO Contract (Free Checklist) Read More »
Have you ever been in a situation where you had to strike a conversation with someone you’ve only just met? You struggle to find the balance between sounding warm and engaging without coming off as intrusive. It’s not easy, especially if you’re not the chatty type. Sending a cold email is pretty much the same …
Write Effective Cold Emails in Minutes: Email Marketing Tips Read More »
Managing an SEO company can be challenging, especially if you have limited to no prior experience in SEO and the online marketing industry. Start-up marketing agencies, in particular, will find it difficult to break into the industry if you do not know which parts of your business to focus on. What I want to do today …
As a digital marketing agency, you understand the various digital channels for marketing online provide the best way to expand your audience and reach new clients. Indeed, your very existence requires that you be able to sell this idea in the form of services to local businesses. But an effective digital marketing strategy often requires …
Planning to resell SEO? In this blog, we’ll share some of our partners’ secrets in how they became successful with white label SEO and how they turned their agency into a revenue-generating machine. The work of an SEO agency is often divided into two: delivering results for clients and finding ways to grow their agency. …
How to Make White Label SEO Work for Your Agency Read More »
Every agency has pain points, and most of the time, these are the reasons they find it hard to scale their business — or get started at all. Addressing pain points is a part of our everyday conversations with partners, and a part of how we develop solutions to make it easier for agencies to …
Solving Common Pain Points to Start Your Digital Marketing Agency Read More »
With our cutting-edge software, you can immediately increase your agency’s profitability by creating a SEO Proposal Template that fits unique clients. The best part is it expedites your process so you can prepare for multiple proposals simultaneously! Global e-commerce sales are expected to rise each year, with Shopify estimating it to reach more than $6.5 …
SEO Proposal Template: How to Turn Your SEO Proposal Into The Ultimate Sales Tool Read More »
After almost a decade of helping agencies get to powerhouse status, a groundbreaking solution was overdue for agencies who are still dreaming of quitting their day jobs. Our Agency Advantage platform addresses the most pressing needs of new and struggling agencies by providing a solution to three major challenges: Lack of Authority – Agencies that …
Agency Advantage – Start Growing Your Digital Marketing Agency Today Read More »
Over the years, we’ve had a lot of success helping agencies dominate their niches. We’ve come to understand what a new agency needs to be successful. We decided to put all of our client feedback, coaching sessions, and business development insight into one comprehensive solution for new agencies. The Agency Advantage program is designed to …
Agency Advantage: Your Edge to Growing Your Business Read More »
It’s something you have heard before: you can increase website leads through optimization. However, you will be surprised that there are actually people who want to provide digital marketing services but don’t try to rank their own websites. Crazy, right? Too often we see partner agencies with websites that aren’t built to generate leads– the …
8 (Free) Ways to Generate More Leads With Your Website Read More »
Here’s what you need to understand about branding—it’s more than just having a unique name and a logo. If you’re serious about starting an agency, the first thing that you need to pay attention to is your brand identity. After deciding on a name, designing a logo, and creating a persona for your agency, what’s …
When working with a reseller, the role of your digital marketing agency is to sell our service to your clients. We handle the white label software and the strategy so that you can sell more. For some services this is easier than others because the need is obvious – for instance, your clients know they …
We tackle the fundamentals of prospecting – everything from defining your target market to nurturing them once they become qualified leads. But first, what is prospecting? Sales Prospecting is the process of identifying potential customers that are likely to want or need your service, connecting with prospects, and laying the foundation for a conversation. This …
This post is the first in a series about how to sell SEO to local businesses. In this post, we focus on Step 0 – Preparation. For an overview of our system, check out the How to Sell Local SEO Like a Pro Webinar. What is the key to selling SEO to local businesses? Like …
How to Sell SEO to Local Businesses | Step 0 – Preparation Read More »
Today, we’re releasing several new features that form SEOReseller’s Partner CRM – what we envision is to be an all-in-one marketing and sales solution for digital marketing agencies. These features make it easy for agencies to generate and track leads, send audits and proposals, and turn prospects into actual clients all from their white label …
Designing a website is one thing; pitching your web design is an entirely different matter. You may have an impressive design, but if you don’t pitch it right, that design you’ve spent hours working on might not even see the light of day […]
Over the years, we have helped partners grow their digital agency business from $0 to multi-million monthly revenue. A lot of the lessons we’ve learned we shared in our blogs or our webinars to encourage new partners to emulate and eventually succeed, just like our powerhouse partners [..]
Regardless of the channel through which a potential customer discovers a business, they will at some point want to know about other people’s experience with that business. All it takes is a simple search. What they discover will determine if they become customers. This is why managing your client’s reputation is critical. It’s a message …
Key Takeaways – How to Sell Reputation Management to Your Clients Read More »
Digital marketing is at its peak, but is your business growing as you want it to? When we start a partnership with a new agency, we have one thing in mind: growth. A partnership is all about leveraging the strengths of your agency to help you be the best at what you do – providing …
How Agencies Are Growing Their Business with SEOReseller Read More »
For years digital marketing agencies and other “experts” have been harping on the need for local listings and citations. Often reaching nonsensical conclusions. Listings and citations are important in Local SEO – yes, but only to a certain extent. Once you have covered all the major directories and have enough listings from local directories, the …
You Don’t Need to Put Your Client on Every Directory – Only the Ones That Matter Read More »
As a digital marketing agency, you want to serve your clients with the best web design service and provide them the results they want for their business while also growing your revenue. But, do you need to do everything by yourself? No, you don’t […]
At SEOReseller, we’re all about giving you more tools to provide value to your clients. Today, we take an important step further into that direction with the release of our new Lead Tracker feature – available immediately to all new and existing campaigns for free […]
“Content is king”. It’s a phrase that everyone in the digital marketing industry has come to embrace. You can’t succeed in SEO without quality content, and content will not be effective if you’re not implementing the right SEO strategy […]
Any good marketing agency knows what to do in-house and what to outsource. Given how limited campaign budgets are, it is a must for marketers to be decisive on the allocation of resources. A misstep in resource allocation can derail the progress and success of a campaign […]
Selling SEO isn’t rocket science, but it’s not simple either. In fact, 18.26% of marketing professionals state that SEO is one of their most significant marketing challenges […]
The local SEO landscape has changed so much that it will make you think if what you’re currently doing is enough to ensure your clients remain visible on search results. The rise of mobile search, queries becoming more conversational in nature, and Google changing the way local results come up have set the stage for a new local SEO scene — and we might even be expecting more next year […]
Selling website design is on a different level than when you’re selling SEO services or paid ads services. Unlike SEO or paid ads, you have an actual output that clients can revise or send back if it didn’t meet their expectations. This adds another layer of challenge in satisfying clients and bringing in revenue. I’m …
Selling Web Design: How to Ace Your Website Design Pitch Read More »
The Digital Marketing Stat Sheet was intended as a handy reference to help agencies respond to difficult sales objections. But it also helped agencies see the bigger picture of the industry they’re a part of, the direction it’s heading, and how to prepare their agency accordingly. […]
Today’s consumers are driven by instant queries. 9 out of 10 users turn to search engines to look for information, and most of them use their smartphones when they search online. When they make a query, users type in search phrases that are related to what they’re looking for […]
The right ad, to the right person, at the right time. When done right, Pay-Per-Click allows you to drive highly-qualified leads to your clients […]
As a digital marketing agency or freelancer, you know how important local search is. You know that any business will have a hard time reaching that coveted top rank organically if they don’t claim the top spots in local searches. But your clients don’t […]
SEO is one of the major game changers in the digital landscape. Ironically, not all businesses have optimized websites. A 2015 survey shows that only 25% of small businesses in the US use SEO as a marketing tool, and this can mean a lot of missed opportunities for these businesses […]
Agencies will always get sales objections from clients, but the ones that eventually succeed are the ones that learn how to overcome these objections to build long-lasting business relationships. In the recent Boost Your Business Webinar: Overcoming Sales Objections like a Powerhouse, Tim joined Bernard again to give tips on how to address the most …
Key Takeaways from the Overcome Sales Objections Webinar Read More »
Most agencies perceive that marketing’s sole function is to generate leads, while sales is responsible for turning those leads into clients. When marketing fails to deliver, the sales team shifts the lack of revenue to the other. This lack of alignment is what causes underperformance in most agencies. […]
When businesses receive negative reviews, they panic. They either respond to the review or take it down—most of the time it’s the latter. What most businesses fail to see is that they can use negative reviews as a turning point for their local presence. […]
As customers have grown accustomed to learning about nearby businesses online, it’s become increasingly important for local businesses to be found where most customers are looking for them. […]
At the heart of every web design client horror story is a failure of communication. While no one will know the brand better than the client, the web designer has the expertise to create a website that can meet their objectives. It’s when these two sets of expertise fail to meet that can lead to …
What to Ask Web Design Clients and What They Should Know Read More »
Reporting on your campaign success isn’t just about showing clients charts and data. You need to be able to present reports in a way that your clients can connect to their business objectives. Showing them that they rank highly for a keyword or their Facebook Ads are generating thousands of impressions isn’t enough. How does …
Presenting Reports: Turn Data into Insights for Clients Read More »
The agencies that have loyal clients are the ones that keep growing at a steady rate. It’s from loyal clients that agencies generate repeat business and predictable revenue, eventually becoming sustainable businesses. But what can agencies do to improve their client retention, and where should they focus their relationship-building efforts? In the recent Boost Your …
Key Takeaways from the How to Keep Clients Webinar Read More »
Clients don’t respond to pushy, hard-selling salesmen, and no one wants to be perceived as one either. Most agencies would rather be seen as consultants, someone prospective clients look to for answers to their business challenges. The traditional salesperson has a “me-first” attitude, focus more on their company’s products or services when they pitch, and …
The 4 Challenges Keeping You From Closing That Sale Read More »
Most eCommerce companies simply think of SEO as a general term, failing to understand the different levels of web optimization. Basic SEO revolves around site architecture, content development, link building, and factors that make a website searchable to its target audience. Advanced SEO involves the intricacies of algorithms and the science behind search engines, then …
Advanced SEO: Build a Flagship Campaign for eCommerce Clients Read More »
Powerhouse Agencies have an entire toolbox of digital marketing services at their disposal that they can offer to small businesses. Determining which ones to include in a proposed solution to a client requires knowing each tool’s strengths, the situations that call for its use, and how to use it for maximum benefit. But with PPC …
A sales pitch is a catalyst to business growth whether you’re still in the beginning stages of your business or are already an established, powerhouse agency. A sales pitch is simply essential to your success, and at any level, there are always aspects of your pitch that you can improve on further. In last week’s …
Key Takeaways from the Ace Your Next Sales Pitch Webinar Read More »
Digital agencies that specialize in one or two services often fall into a kind of tunnel-vision, becoming too fixated on their services that they forget what their clients fundamentally need from them: To establish an online presence for their brand that can realize their marketing and business objectives. And their clients are slowly realizing that …
How Offering Multiple Services Benefits Your Digital Business Read More »
Preview(opens in a new tab) Business owners are always thinking about how to get their businesses to the next level. But even the most successful and enterprising of business owners get stumped every now and then. Suddenly business growth plateaus, and it’s not always clear how to get out of this rut and back on …
Key Takeaways from the “Be a Powerhouse Agency” Webinar Read More »
Having a top-performing website is never easy. Although this is true for businesses of all sizes, small businesses are in for a bigger battle. Today, it’s indeed possible to build a website in less than an hour, however, it’s a different ball game when you’re planning to build a successful website that people actually want …
Overcoming Barriers and Challenges of Small Businesses in Building Websites Read More »
We’re not even done with January and already there’s big changes afoot! From Google’s core ranking algorithm update, to the rise of Display Ads, here’s our round-up for the biggest digital marketing news of the previous week. Search Google’s Webmaster Trends Analyst John Mueller says webmasters probably won’t notice future Panda updates, and Google Cache …
SEOReseller.com is rolling out new powerful features for your agency dashboard. We launch the Reputation Management tool― a feature available to everyone who signed up to our dashboard. Designed and developed to monitor your client’s online reviews and business listings, this new feature enables you to leverage SEOReseller’s technology to provide more value to your …
Introducing: SEOReseller’s Reputation Management Dashboard Read More »
Whether your clients are looking to reach new audiences, expand their current social network, stimulate business page engagement with more post likes, comments, and shares, generate recurring traffic to their websites, gain awareness or retain local customers or target a certain demographic within a location, our new Facebook Paid Ads, one of SEOReseller’s improved white label …
The age-old maxim “the customer is always right” is an undeniably good guiding principle for any business. Addressing what your clients need and want (within reasonable bounds, of course) is a sure way of keeping them coming back for more. What that saying misses, however, is that customers don’t know everything. Hearing about how their …
Ensuring Client Satisfaction: The Gift That Keeps on Giving Read More »
Client retention should be one of the highest priorities for any digital marketing agency. More so in an unstable economy. Whether you’re offering SEO services or PPC, finding a lead is challenging. That’s why the moment you close them, you should aim to retain them. Closing a sale should never be your final goal. Customer …
Social proof is one of the strongest factors that influence purchase decisions. The concept is no different in digital marketing; people want to see results, so SEO agencies need a way to demonstrate their expertise. Writing a compelling case study and displaying it on your website is one of the best ways to accomplish this. …
Writing a Client Case Study to Drive More Business Read More »
WordPress has gone from being a simple blogging system to a full digital platform for online marketing. It’s user-friendly, easy to use, and most importantly, free. That’s why many SEO agencies use this as their platform of choice when building their own website. The availability of SEO agency WordPress themes simply made it easier for agencies or …
4 Ways to Set Up & Maximize Your WordPress Website Read More »
“What exactly happens after launching my campaign?” This is a common and pressing question we get from SEO resellers every day. An inquiry that is so basic yet requires a full explanation about what we mean by “getting your campaign rolling” with our SEO services. After filling out our order form and making your payment, …
SEO Campaign Management: How to Launch a Successful SEO Project Read More »
Over the past 6 years I’ve worked with a lot of SEO tools and platforms. Some hit certain aspects of reporting dead on, some lack in API integration, consistency or UX. Since our client base are agencies that need to prove ROI and show clients real results, our platform is designed with that as the …
Google is confident that it can provide the most relevant information to Internet users. Thus far, the company is doing remarkably well: it developed Knowledge Graph to provide general answers to search queries fast; it’s getting better at reading and ranking photos; and it combs the Web to find the freshest content with Google Alerts. …
The key to delivering relevant online ads is data: target demographics, psychographics, traffic monitoring and trends, personal data, and more. Google has data about what we search for, Facebook has information on what we like and share, and YouTube has facts and figures on what we like to watch. Amazon, however, may have the best …
Amazon Takes Aim at Google AdWords with New Sponsored Links Read More »
One of the top concerns for businesses everywhere is building and maintaining a strong relationship with clients. This is particularly true for agencies in the SEO and digital marketing industry, where success or failure lies on how good a company can relate to clients and its target audience. The start of any good client-provider relationship …
4 Easy Ways to Boost Client-Provider Relationship and ROI Read More »
Is your knowledge of SEO up-to-date? Over the past weeks, Google’s Matt Cutts and Bing’s Duane Forrester have busted some of today’s most common SEO myths that might be keeping you from making your optimization strategies as effective as they should be. In total, Cutts and Forrester busted 14 myths. Let me summarize some of …
Forrester and Cutts Bust Today’s Most Common SEO Myths Read More »
Keeping your clients updated when it comes to their campaigns’ progress is an important aspect of providing SEO and digital marketing services. Sometimes it’s enough to send monthly reports through the dashboard, but taking a more hands-on approach and scheduling a monthly meeting to discuss these reports can provide a lot of other benefits. During …
5 Metrics to Discuss During Your Client’s Digital Marketing Meetings [VIDEO] Read More »
Google isn’t the only company that understands the importance of data. The rise of information dashboards in 2013 shows that many business owners see how understanding and analyzing data can help them improve their products and services, and allow them to make better business decisions. In December 2013, the International Institute for Analytics (IIA) predicted …
SEO and Digital Marketing Data Visualization: Three Foreseeable Trends Read More »
Google has recently announced its latest Google Analytics Academy course for 2014. The course, titled “Google Analytics Platform Principles”, will “dive deeper into the details of how the platform collects, transforms and organizes the data you see in Analytics.” “Understanding how these processes work is the first step to refining your implementation and uncovering more …
Google Announces New Analytics Academy Course for March 2014 Read More »
With more than 1 billion smartphones shipped worldwide by the end of 2013, it’s not surprising that digital marketing in 2014 will require a sound mobile strategy to succeed. Today I want to talk about the key mobile trends to watch out for this year. The “Mobile-First” Strategy Mobile marketing has become so important that …
Knowing the state of online marketing is important in helping you keep your methodology updated. We have interesting online marketing statistics from the previous week that can help you look at your own business and analyze where you can improve and boost your SEO strategy. Only 20% of businesses factor in their objectives during data …
Online Marketing Statistics that Can Help Improve Your Business Read More »
The demand for content marketers is consistently increasing, which is why it’s important that you become an expert in content marketing if you are an online marketer. Most people make the mistake of thinking being a good writer is the same as being a good content marketer. It’s one of the biggest misconceptions about content …
Customer relationship management makes business more streamlined and more consumer-oriented by identifying and studying your market, managing tasks and tracking conversion progress. CRM platforms are becoming an important tool and strategy for digital marketing agencies and SEO professionals. I’ve put together this guide that details how you can use and benefit from integrating CRM into …
In today’s blog, I want to discuss how you can grow your revenue by adding our solutions to your current product line. As our partners, we invest our time and energy in helping your company grow. I’m going to share a few tips on how you can grow your revenue in reselling our products as …
How to Grow Your Revenue by Adding Our SEO Solutions to Your Portfolio Read More »
It’s important to keep up with the changes in the SEO industry in order to prolong the life span of your campaigns. The current life cycle of SEO reflects Google’s algorithm changes. In today’s blog, I want to discuss this life cycle – what you should be doing, and why it’s important for you to …
The Life Cycle of SEO: What You Should Be Doing Now Read More »
Our goal as your partner is to help you advance your company and find new business opportunities wherever we can. This is why today, I want to talk to you about going digital. Many of our partners have successfully integrated digital solutions with their traditional marketing practices. Let me share with you why this should …
Traditional Goes Digital: Why Digital Marketing Should Be Your Agency’s Next Step Read More »
SEO pricing might look like a complex subject. Prices can range from $150 to $15000. Hourly rates of top SEO consultants can go up to $1000 per hour and more!. It can be overwhelming if you’re just getting into SEO. NOTE: If you’re an agency looking to learn how to price your SEO services, we …
SEO Pricing Explained: How Much Does SEO Cost in 2022? Read More »
SEO companies are always talking about driving traffic to a website. Most brands, however, do not know how to turn this traffic into revenue. This is what I want to talk about in today’s blog. Here are the ten reasons brands fail at making money out of their website traffic, and the steps you should …
10 Reasons Brands Fail at Converting SEO Traffic into Revenue Read More »
We’ve given you so many tips on improving your methodology in the past. I want to talk about something different today – uniquely positioning your SEO business. Now that you’ve improved your methodology, it’s time to make your business stand out from the competition. Here are some tips on setting your company apart from the …
The second annual State of Digital Marketing survey has been released recently, and it shows that SEO continues to be the leading channel for driving new leads online. U.S. digital marketers cite SEO as their top lead generating channel. In today’s blog, I want to go over the statistics to give you an idea of …
New Survey Shows SEO as the #1 Channel for Driving Leads Read More »
Research indicates that businesses rely on working with vendors more each year to develop and succeed in marketing their client’s brands online. With the increased demand for search marketing, social and reputation management, vendors who can integrate traditional and digital communication strategies to deliver more online exposure for small businesses and big brands are in …
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