Information, tips, case studies, news and how-tos regarding SEO
Generating leads through your website combines many different aspects of digital marketing: web design, search engine optimization, content marketing, conversion rate optimization and more. But you don’t have to be an expert in any of these fields to generate leads with your website. Read on to learn how to give your website an immediate upgrade […]
Many would-be SEO agency owners give up on their dream before ever giving it a chance. Don’t let that be you. The first step to starting an SEO agency is this checklist.
But first, answer these two very important questions:
Are you willing to give 100%?
Are you willing to sell?
If you can truthfully answer ‘yes’ […]
The value of SEO is something that many businesses of today still fail to understand. Because what does ranking and traffic have to do with selling cupcakes or cars? You know the importance of these metrics, but your clients may not have the slightest idea of how these can benefit their business.
That’s why we have […]
Clients turn to digital marketing agencies that deliver results affecting their bottom line. They trust an agency that can provide solutions to their problems and drive traffic to their business. Sometimes, instead of providing solutions, we bombard them with data from different SEO tools and complicate the entire process.
Showing your worth as an SEO agency […]
In this post, we tackle the fundamentals of prospecting – everything from defining your target market to nurturing them once they become qualified leads.
Our fundamentals of prospecting for SEO clients are:
1. Doing Market Research
2. Targeting the Right Vertical
3. Building Your Network
4. Contacting Your Prospects
5. Adapt and Improve
6. Nurturing Your Leads
But first, what is prospecting?
Sales Prospecting […]
“I want to rank for the first page with these keywords.” This is what clients tell our partners all the time. But, for a website in a competitive industry, ranking for money terms can be a battle itself [...]
“Content is king”. It’s a phrase that everyone in the digital marketing industry has come to embrace. You can’t succeed in SEO without quality content, and content will not be effective if you’re not implementing the right SEO strategy [...]
Selling SEO isn’t rocket science, but it’s not simple either. In fact, 18.26% of marketing professionals state that SEO is one of their most significant marketing challenges [...]
In my years in the digital marketing field, one of the things I always notice is how agencies make a spectacular pitch, only to fall short because their proposal is lacking. It could be because the agency wasn’t able to emphasize the value of their service, or because there wasn’t enough substance to convince clients about the effectiveness of their recommendations [...]