It’s time for our annual SEO recap. In this webinar, we’ll talk about essential issues that occurred in 2019, the changes that took place, and trends that made a huge impact – most importantly, what’s in store for 2020! 

Let us open all the possibilities your agency can delve into to succeed this coming year.

Key Takeaways

02:06 – How has SEO changed in 2019? Everything you need to know about SEO in 2019.

02:16 – Mobile Indexing, it’s time for you to look good on desktop and mobile.

05:37 – Google decides to protect its users with YMYL (Your  Money Your Life) by paying more attention and value to content credibility.

06:57 – E-A-T updates where Google tries to put a face on the author to improve the authoritativeness of content to protect the users.

09:48 – Freebie! Here’s your very own checklist to help you score your content.

10:25 – Search Console becomes a complete SEO tool.

12:02 – GMB – linking foot traffic to search results.

13:16 – All about the BERT update and its near-human understanding of content.

16:15 – From the first page to Position 1-3 to Position 0-2 – the competition just became fiercer.

18:14 – What you should know about SEOReseller in 2019. From Dashboard to tools and services, here are the updates that can help elevate your agency.

27:09 – We’ll fly you over!

28:53 – How SEO will look like in 2020.

29:07 – Google is now a destination.

29:56 – The domination of Voice Search.

30:56 – Search Engine Traffic will be more transactional. All about transactional queries and how you can optimize transactional traffic.

31:15 – What you can look forward to with SEOReseller in 2020.

32:37 – Focus on local businesses and SMBs.

32:57 – Conversion rate optimization, plus shifting the conversation from rankings and traffic to conversions.

34:04 – 360 Degree Marketing.

34:48 – First Quarter Roadmap. Your guide to what’s happening at SEOReseller 1st Quarter 2020.

37:14 – Access our SEO Jargon Buster. Free SEO Glossary you can access any time if you want to brush up or sharpen your SEO speech.

38: 11 – Promos and special offers.

QA Starts at 39:34

1)  Google is getting smarter with content to commit fake news. Do you think it’s going to combat overpopulating content?

A: Well, it depends on how you define overpopulating content because SEOReseller has been here for eight years. 

We used to pump out blogs every day on the SEOReseller website to the point that we had to (a year or two years ago) go back and remove all of those old things. 

So, if that’s what we mean by overpopulating, I think paying attention to authority is much more critical. Now we say, hey, let’s take a few days. Consider the blog post, and consult the Keystone blog post’s partner. 

Then, put something that makes sense, the skyscraper approach. Let’s go out there. See what the tallest building is and build something more elevated than that. Don’t overpopulate. Don’t write just for the sake of writing. 

Sometimes it’s easy to talk to your writer and say, ‘You know what? Your task is x articles per week.’ Then, it goes into a vicious cycle where I just have to put stuff out there. 

As we saw earlier, with the algorithm changes, that doesn’t matter much anymore. The key is content that makes sense.

2) What other White Label Services will you offer in 2020?

It takes us time to test things, ramp up, train our guys make a process, and put it into our internal system. What we are planning to do is a more holistic 360 SME solution that we don’t have to pick and choose PPC and an SEO package and this and that. 

We’re going to make something that’s a ‘catch-all’ excellently just to help generate leads & conversions, reshuffle them, bring them back, and put them in a CRM of your client. 

So it’s more of an ecosystem of digital marketing. Again, ideas are very much welcome.

3) For a company hiring multiple sales reps, we want to streamline their training process series. Do you have any plans for video walkthroughs of your CRM tools? 

Definitely, we are working with William, our Sales Manager. We’re going to release them in mid-January.

4) With more transactional searches, how do you frame informational content to meet trends and sectional queries? 

I think it’s not necessarily content in the form of blogs. I think tackling the issue here is more on the schemas and external ones that show price points and different business details. 

I think it’s the schemas that are talking about frequently asked questions. Google understands the content but still asks you to frame it. 

Using the microformats and schemas will put you on top when there’s time to be on top. It means you can be there with the discounts you offer on your e-commerce product. 

Some of these sites will do it automatically, like Shopify. But suppose that you have content that includes reviews and discounts. In that case, schemas might do the trick to get you up there. 

There are many schemas, and even if Google does not support them, you can already implement them.

5) Any plans to do an agency workshop for beginners in 2020?

We have a lot of material. Did you check the Resource Centre? Please check it out, as well as previous webinars, some of them are from a year or two years ago, but they are still very relevant.

I’ll just say check them out. If you think they’re not up to date, we’ll gladly run a workshop in Q1, have some more material recorded, and put it up there.