How Can Therapists Benefit From SEO?

Attracting patients who are in search of therapy is the goal of any therapist’s website. Online visibility is important and is at the core of any SEO strategy with an end goal of increasing patient leads for therapists. 

When you work with us, here’s what you can expect:

Increased Visibility

Drastically boost your visibility on the internet. Your practice will populate in searches, like “therapists near me,” and potential patients who are already searching online for a therapist will find you first.

Boost Your Qualified Leads

The inbound leads will come flooding in. With our SEO strategies for psychotherapists, clients get 67% more online patient information from submissions.

Outrank Local Competition

Ranking in the ‘Local Pack’ is extremely valuable for therapists. When searching online for a local therapist, 42% of web users clicked on the local pack. Therapists in the Local Pack also get 59% more phone calls than other therapists in their area.

An increase in revenue

SEO for therapists will produce quality leads and generate more traffic — more patients result in more revenue.

Get a Free SEO Consultation and Start Increasing Your Sales

Why Is SEO Important for Therapists

Research shows that 80% of people use the internet when searching for healthcare-related keywords, including looking for a therapist.

Even though referrals play a role in acquiring new patients, therapists still require a strong online presence. This is because:

75% of online users won’t scroll past the first page
28% of local internet searches result in a transaction
946% of consumers are looking for businesses online

These statistics make one thing abundantly clear — potential patients are online, and you should be too.

Why Invest in Therapist SEO Service Versus PPC?

Why is SEO better than PPC (pay per click) marketing?

Pay Per Click (PPC) marketing demands on-going effort and time and it’s not a long-term solution. PPC simply doesn’t work if you don’t stay on top of it, and at $10-$50 per click, therapists are paying big for short-term results.
Search Engine Optimization (SEO),does, however, offer long-term results. When done correctly, SEO will generate patient leads for many years, meaning you’ll reap the benefits of an investment that continues to appreciate.

Investing in SEO for therapists extends the life of your online marketing plan, which will save you money and deliver ongoing results.

SEOReseller Implements the Best SEO Strategies for Psychotherapists

Local Therapist SEO Services and Google Business Profile

You want to hone in on your presence in your community. Local SEO for therapists does just that. When people need a plumber and search “therapist near me,” local SEO strategies help your business show up in the top results.

Creating and integrating a Google Business Profile page is one of the most critical parts of local SEO. Your GMB profile provides all the information searchers need to learn about and contact your business. It provides the following information:

Your address, website, and contact information
Your office hours
The types of services you offer

This is important information and it must be discoverable by both web users and search engine bots in order for your site to rank. A quality local SEO strategy for counselors positions your practice in a way that guarantees more visibility and more patient leads.

On-Page SEO Optimization

You can build content for your website, but if it’s not optimized for SEO and doesn’t add value to the reader, it won’t be found in an online search. Search engines, like Google or Bing, have algorithms that decide if your content is valuable enough to rank within the first page of a search.

In addition, their web crawlers examine the technical side of your website to make sure it makes sense, for example: 

If your URL structure makes sense 
That your title tags and meta descriptions give readers accurate information
Making sure your headers include key topics
If the keywords you’re using address your key topics
Building authority through valuable external links

At SEOReseller, our team of specialists will expertly audit and optimize your on-page SEO and insert the keywords that rank best for counselors, and have you outranking your competitors in no time.

Website Content Development

Quality over quantity is the key to creating content. Search engine bots are constantly evaluating your content, so it must add value to your potential audience. As search engines constantly update their algorithms, SEO experts are aware that now more than ever, user-experience truly matters.

The ultimate goal is to keep readers on your site longer than your competitors so your website content needs to be truly engaging.

So, what are your potential patients looking for? Some examples of valuable keywords for therapists may include:

How Expensive is Therapy? 
Do I Need a Therapist or Psychologist?
5 Common Therapy Problems

Our SEO services for psychotherapists involve producing quality content on your website consistently. When you provide quality information to people searching for your services.

Optimal User Experience

If an internet user is having a poor experience with your website, then quite simply, they’ll leave. 

Keeping readers on your site for as long as possible requires a strategy that:

Be mobile-friendly
Use simple, easy-to-navigate menus
Have a contact form that is easy to use 
Operate at an optimal site speed with no slow-loading pages
Get rid of any 404 errors — (missing pages)

SEOReseller’s SEO Help for Therapists

You can expect more than just another SEO company — our specialists have built a methodology that delivers effective results for psychotherapists and other professionals.

With more than eight years of experience in the content and digital marketing space, we have the top experts in SEO working on every campaign while providing 24/5 support.Our goal is to deliver organic traffic and quality leads for therapists.

Our services include:

Performance audits
On-page and off-page SEO optimization
Google Business Profile setup and website integration
Researching the best Therapist SEO keywords
Content creation — blogs, landing pages, etc. 
Lead tracking and reporting
Keyword Research
Content Creation
Website Audit
Content Audit
On-page SEO
Off-page SEO
Backlink Strategy
Technical SEO
Lead Tracking
SEO Reporting
SEO Dashboards

What Industries need SEO the most?

Every industry and business are similar and different in many ways. Hence, the similarities and differences of methods and approaches when doing SEO for businesses. As industrial SEO experts, we’d say that industries have 80% similar practices in search engine optimization and about 20% differences.

Frequently Asked Questions

To help you make the most-informed decision, here are common questions customers ask us.