How Can Roofing Contractors Benefit From SEO?

Are you wondering how to attract high numbers of potential clients and establish your roofing company SEO as the go-to in your area?

A professional, top-quality strategy for SEO for roofing contractors may be just what you are looking for.

Take a look at what you can expect when you work with SEOReseller:

Increased visibility

You’ll notice a big change in your site’s visibility. Your business will appear in more local searches, such as “roofers near me” and reach customers who are actively looking for the services you offer.

Higher revenue

Search Engine Optimization can drive new business for roofing companies. Ultimately, due to your increased exposure, phone calls, and leads, your business can expect to see a boost in revenue.

More qualified leads

You’ll notice a dramatic increase in leads from potential customers. On average, our clients see a 67% increase in form submissions.

You’ll surpass the local competition

You will rank in the Google ‘Local Pack’ where 42% of users click when searching for roofing companies. You’ll see increased traffic to your company’s site and an average of a 59% increase in phone calls in less than 5 months.

Get a Free SEO Consultation and Start Increasing Your Sales

Why Is SEO For Roofing Companies Important?

According to the Bureau of Labor and Statistics, there are over 161,600 roofers in the U.S.

For your roofing company to grow, you’ll need to maintain a constant flow of new customers.

How do you keep your company ahead of the competition?

Take a look at the following stats:

97% of customers learn about a local roofing company by conducting an online search.
Roofing near me” searches yield an average of over 90,000 searches each month
The top five results in a Google search get 68% of all clicks.

If you want your business to stand out from the competition, you need a strong SEO plan and, likely, a digital marketing partner who provides exceptional roofing SEO services.

Why Invest in SEO Versus PPC?

Think of it like this:

Pay Per Click (PPC) marketing sounds fantastic, right? You set your budget and pay to see measurable results. While this is true, PPC takes a large amount of time and energy for temporary results.

Not to mention that PPC can be extremely expensive — you can expect to pay anywhere between $10-50 per click
Search Engine Optimization (SEO),on the other hand, requires an investment of time, but that investment pays itself off in the years to come by yielding long-term results.

SEOReseller Implements the Best Strategies for SEO for Roofing Companies

Local Roofing SEO and Google Business Profile

What is the connection between local roofing SEO services and Google Business Profile?

Local SEO content creation focuses on your company’s local online presence by incorporating roofing-related keywords. This means that anytime a potential customer searches for “roofing companies in [your city]” or “roofer near me,” local SEO strategies help your office rank highly in search results.

One important factor in establishing a local SEO strategy is creating a Google Business Profile page — AND integrating your GMB profile in your company’s website.

Here’s why this matters:

Your Google Business Profile page gives potential customers all sorts of valuable information including details such as:

Your address, website, and contact information
Customer reviews
Your office hours
The types of services you offer

The purpose of optimizing your GMB is so that your website ranks in the “Google Local Pack,” meaning that your company appears on the first page of results when potential clients search for a local roofing company.

Just think of the Google Local Pack as oceanfront property on the internet for your roofing company.

On-Page SEO Optimization

Are you aware that Google has algorithms that continually crawl your website to determine how much value your site offers to potential roofing customers?

As Google evaluates your site, it looks at the technical backend, checking out things such as:

If your URL structure makes sense 
That your title tags and meta descriptions give readers accurate information
Making sure your headers include key topics
If the keywords you’re using address your key topics
Building authority through valuable external links

Our team of roofing SEO services can help create an SEO strategy for your roofing business that gets you seen by potential clients. We will evaluate your current setup and make certain that your site’s on-page SEO is optimized to its greatest potential.

Website Content Development

Google, as well as a variety of other search engines, are regularly evaluating your roofing company’s website to see if it adds value for their users.

If your company’s site isn’t grabbing the attention of its readers, your content marketing strategy doesn’t stand a chance when it comes to ranking against competing roofing companies who have invested in high-quality content.

So what are search engines expecting to see when they evaluate the content on a roofing company website?

A blog or other supplemental content covering questions such as:

Should I Only Use a Licensed Roofing Contractor?
Do Roofing Companies Use Subcontractors?
What Roofing Materials Are Most Common?

Developing a content calendar, in addition to producing consistent, quality SEO-focused content for your website requires a sizable investment of time most roofing companies just don’t have.

That’s where our team of SEO content creators shines. We’ll take care of the content so you can stay focused on growing your roofing business.

That’s where our team of SEO content creators shines. We’ll take care of the content so you can stay focused on growing your roofing business.

Optimal User Experience

How many times have you visited a website only to leave because it was difficult to navigate or lacked relevant content?

The fact is, a poor user experience often encourages website visitors to click to another site. To engage and maintain interest, your roofing website needs to:

Be mobile-friendly
Have simple, easy-to-use navigation menus
Have a contact form that is easy to use 
Operate at an optimal site speed with no slow-loading pages
Get rid of any 404 errors — (missing pages)

SEOReseller’s Roofing SEO Services

At SEOReseller, we’re experts at developing a solid plan for roofing company SEO.

Our team utilizes rank-building initiatives to allow roofing companies to improve their online presence and show up on the first page of search results.

Our services include:

Performance audits
On-page and off-page SEO optimization
Google Business Profile setup and website integration
Research on the best roofing SEO keywords
Content creation — blogs, landing pages, etc. 
Lead tracking and reporting

Keyword Research

Content Creation

Website Audit

Content Audit

On-page SEO

Off-page SEO

Backlink Strategy

Technical SEO

Lead Tracking


SEO Reporting

SEO Dashboards

What Industries need SEO the most?

Every industry and business are similar and different in many ways. Hence, the similarities and differences of methods and approaches when doing SEO for businesses. As industrial SEO experts, we’d say that industries have 80% similar practices in search engine optimization and about 20% differences.

Frequently Asked Questions

To help you make the most-informed decision, here are common questions customers ask us.


I needed to up my online footprint for my roofing company, but didn’t know where to get started. My skill are with tools. . . nothing online oriented. It was such a relief and unexpected to see the traffic grow for my website once I reached out to SEOReseller for help!

Gabe S

To say that I was stuck and couldn’t grow my roofing business is an understatement. There were weeks I was busy and then weeks I would be completely dry and out of work. I was desperate and realized that even with the best website and social media set up, that still wasn’t enough. My last hope was SEOReseller. . . and I’m so glad I filled out their form! It was the pivot I needed to grow!

Ken W

Roofing business is a niche industry. . and highly competitive. People make their decision from the first two people they talk. . and I needed better ranking to fill this spot. With the help of SEOReseller and their team of experts, I was able to finally compete with other large and well known companies.

Oscar L