How Can Plumbers Benefit From SEO?

Ultimately, you’ve created your plumbing company’s website with one thing in mind: growing your business. To do this, plumbing companies need to implement a thorough SEO strategy that brings potential clients to your website and encourages them to use your services — not your competition’s.

When you choose to work with SEOReseller, here’s what you can expect to get from our expert plumber SEO.

More Qualified Leads

Our clients see a 67% increase in inquiries about their services. You’ll receive more inbound leads from clients who need a plumber.

Dominate Local Competition

An average of 59% increase in phone calls in less than five months. For this to happen, plumbing companies need to rank within the “Local Pack.” This is where 42% of people click when searching the internet for services.

Get a Free SEO Consultation and Start Increasing Your Sales

Why Is SEO Important for Plumbers?

There are over 280,000 plumbers, pipefitters, and steamfitters throughout the United States, and that number is on the rise.  

Knowing how competitive the market is, consider the following statistics:

In just one month there are 368,000 searches for “plumbers near me” 
40% of mobile searches are looking for local businesses
93% of customers will make a call to a plumber after they’ve done a search on the internet
50% of searches for local businesses are followed by a visit, phone call or another type of contact
78% of local searches on mobile devices lead to a purchase within 24 hours.

If you want to maintain a steady flow of new clients, your plumbing business must stand out above your competition online. 

How can you do that? 

A solid plumber SEO strategy. 

Why Invest in SEO Versus PPC?

Think of it like this:

Pay Per Click (PPC) marketing sounds great — you get instantaneous results, right? Not quite. With PPC marketing, you’re essentially renting your place online. None of the traffic you get is organic, meaning you won’t rank on search engines like Google. 

PPC can get quite costly. Depending on your location, you can expect to pay anywhere from $10 – $50 per click.
Search Engine Optimization (SEO), on the other hand, SEO may take a little longer to see results, but it affects your organic traffic which is more likely to influence search engines — and people searching for your services.

If you’re looking to gain high-quality leads, phone calls, and sales, SEOReseller’s plumber SEO strategy can help improve your marketing dollars’ longevity.

SEOReseller Implements the Best SEO Strategies for Plumbers

Local SEO and Google Business Profile

You want to hone in on your presence in your community. Local SEO for plumbers does just that. When people need a plumber and search “plumbers near me,” local SEO strategies help your business show up in the top results.

Creating and integrating a Google Business Profile page is one of the most critical parts of local SEO. Your GMB profile provides all the information searchers need to learn about and contact your business. It provides the following information:

Your address, website, and contact information
Your office hours
The types of services you offer

As a plumbing business, you want to become part of the Google Local Pack. This is the beachfront property for businesses on the internet, including plumbers. 

On-Page SEO for plumbers

The amount of valuable information you provide visitors on your website is another thing Google’s algorithm looks for. When crawling your site, Google bots look at the following: 

If your URL structure makes sense 
That your title tags and meta descriptions give readers accurate information
Making sure your headers include key topics
If the keywords you’re using address your key topics
Building authority through valuable external links

Let our team of SEO experts evaluate your current on-page SEO and identify the best plumbing SEO keywords to ensure that your website’s on-page SEO helps your business see traction and get results.

Off-Page SEO for plumbers

You’ve probably heard that in order to rank higher in Google, you need to do some “off page SEO.” But what does that actually mean?  It can be confusing and overwhelming trying to figure out what you need to do in order to improve your website’s search engine ranking. Improving search engine rank position is hard, and it takes a lot of time and effort to do it the right way. 

A lot of people try to cut corners with their SEO, but that’s a mistake. Not only will you not see the results you want, but you can also get penalized by Google.

SEOReseller is the perfect tool for improving your SEO. We offer a variety of services that will help you get better rankings, including link building, influencer outreach, and content marketing. Plus, our team of experts are always here to help you out if you need advice or support.

Website Content Development

Industry experts understand that without a quality content marketing strategy in place, the chances of ranking against plumbing companies who do an SEO strategy are slim to none. This is because Google, and other search engines, evaluate all of the content on your website to decide if it brings value to your readers.

If a search engine is crawling your website, what kind of content does it expect to see? 

Articles covering topics like: 

How Much Do Plumbers Charge Per Hour? 
When Should I Call A Plumber?
5 Common Plumbing Problems

Our SEO services for plumbers involve producing quality content on your website consistently. When you provide quality information to people searching for your services, they’re more likely to use you to help them with their plumbing problems. 

Nothing drives users away from a website quicker than slow speeds and complicated pages. To keep internet users on your website, it needs to: 

Be mobile-friendly
Use simple, easy-to-navigate menus
Have a contact form that is easy to use 
Operate at an optimal site speed with no slow-loading pages
Get rid of any 404 errors — (missing pages)

Unfortunately, most live websites don’t have the technical SEO for plumbers to help them really stand apart in business. The truth is, you probably also don’t have time to learn all of the ins and outs of technical SEO. 

SEOReseller can take care of all of your technical SEO needs so that your website is fully optimized for improved organic rankings. We’ll make sure that your website is properly crawled and indexed, that it renders correctly on all devices, and that your website design is perfect for search engine optimization. As much as you want your clients to find you, they are also probably just as eager to find you when they need your services!

SEOReseller’s SEO Services for Plumbers

The best SEO for plumbers involves developing an SEO roadmap for your website. Luckily, this is what we excel at. By combining rank-building initiatives, we help plumbers upscale their online traction to make it to — and stay on — the first page of search results.  

Our services include:

Performance audits
On-page and off-page SEO optimization
Google Business Profile setup and website integration
Researching the best plumbing SEO keywords
Content creation — blogs, landing pages, etc. 
Lead tracking and reporting

What Industries need SEO the most?

Every industry and business are similar and different in many ways. Hence, the similarities and differences of methods and approaches when doing SEO for businesses. As industrial SEO experts, we’d say that industries have 80% similar practices in search engine optimization and about 20% differences.

Frequently Asked Questions

To help you make the most-informed decision, here are common questions customers ask us.


“When I first started my business, the technical side of SEO was a mystery to me. 

SEOReseller has helped make things easier by taking care of all these tedious tasks so that 

now it’s just about providing content while I’m providing my service to clients!”

Darren C.

“What a relief! I know that SEOReseller is good at what they do and as such, I’ve been able 

to focus more time on my skill trade than worrying about online set up.”

Shawn L.

“When I first  started my business, the only way people could find out about me was through 

word of mouth. Then, when I began receiving the aid of SEOReseller that’s when potential 

clients began seeing me online and I didn’t have to invest so much time getting work from 

referrals. My time was opened up to providing my service instead of looking for clients.”

Gavin G.